Get live statistics and analysis of Rob O'Rourke's profile on X / Twitter

If you’re a web designer making under $10k/month, read this... Most people on here know me as the “sales funnel guy.” But years ago I was a web designer charging $200 per site on Upwork. I was 26, broke, and a few weeks away from quitting. Then I went all in on sales, marketing, and persuasion. I spent months studying everything I could and built a system to sell websites the right way. 6 months later: I closed a $20k project. A few months after that: I was over $100k/year. Not because my design skills improved. They didn’t. It was because I stopped selling “a website” and started selling the business outcome behind it. From 2018–2024 I took everything I learned and built it into a training for designers called The Legends Program. 1,300+ designers have gone through it. (120+ 5-star reviews on Trustpilot under “Fox Web School.”) Normally the program cost $1,000+. But for Black Friday, I’m reopening it for $350. And I’m including my $100K Email Blueprint -> every outreach script and follow-up I use today. If you want the link, DM me LEGENDS and I’ll send it. Deal ends Friday. Not reopening it again.

The group locking those deals in 😍

In my first year of freelancing, I went from selling $200 websites to $20k+ websites. Here's a sales trick I used to figure out what clients actually wanted: Give two extreme options and see which way they lean. "Do you want to pause this idea completely and come back when timing is better, or do you want to try to get started on this in the next week or two?" This gets them to lean one way or another - either a clear out or a clear in. No middle ground where they drag you along for weeks. Look - people don't want to be rude. If your only option is saying yes to what you're selling, they'll often stall forever to avoid directly saying no. But when you give them an easy exit, they'll tell you where they actually stand. If they take the out, you saved weeks of follow-up. If they choose to move forward, you know they actually want to work with you.

Started this year with $7k months. Now in the $85k-$95k/month range. I’m going to document all of 2026 with a weekly email - what I’m doing, what’s working, and what isn’t. Focus will be sales, lead generation, and the systems behind it. Join here:

Recently started working with an India-based design agency doing $20-50K/month. Strong portfolio. Top rated on Fiverr and Upwork. I asked them: what pain do you actually solve for clients? They listed reliability, fast turnaround, experienced designers, structured process.…

Most service providers rely on referrals and platforms because they think building authority takes years. But authority isn't about audience size. My business does $60k/months with 95% organic leads and no viral content. Here's what actually builds authority fast: content that shows you understand expensive business problems better than your prospects do. While everyone else posts generic tips and tutorials, focus on insights that only come from real client work. The market doesn't need another "how to" post. It needs proof that you can solve problems worth paying well for. One post demonstrating deep problem awareness is worth more than 50 posts of surface-level advice.

You don't have to wait until you finish a project to post about it. Here are 9 hooks you can use to show results as you work: 1 - "Recently someone reached out to me..." (talk about incoming inquiries and what they're struggling with) 2 - "Recently I started working with..." (talk about kicking off new projects and the goals) 3 - "Recently we kicked off..." (talk about the early strategy or discovery process) 4 - "For the last few weeks I've been helping..." (talk about what you're building and why) 5 - "About a month ago I started..." (talk about progress and early wins) 6 - "It's been two months since I started working with..." (talk about momentum and what's changed) 7 - "We're about to launch..." (talk about the final push and what's coming) 8 - "We just launched..." (talk about the release and initial response) 9 - "It's been a month since we launched..." (talk about early results and feedback) One project.... nine different ways to leverage your work.

Every week I talk to and work with dozens of agencies doing over $100k a month. Here is what is different about who they sell to and how: - Highly selective about what leads they will focus on, and who gets to get on a call with them - They lead with business outcomes, not deliverables - They position their services around one expensive problem, not every service possible - Pricing is based on value, not hours or volume delivered - Their funnels pre-sell value before calls, can get right into selling on each call - Content speaks to buyer problems, high expert signal - Sales calls discuss strategy and fit, they don't waste time trying to convince bad leads - They turn down bad-fit clients regularly, very focused on top quality work and results - Can sell one-off projects well, but built an offer that often leads to retainer style work - Case studies show revenue moved, not just pretty designs

Working with a web designer who 3x'd his revenue last year. Went from $40K to around $130K. Almost ALL of it came from content. Mainly LinkedIn and YouTube. Plus around 10-20% in referrals. But here's what's interesting... His YouTube videos get a ton of views. But nearly all his actual paying leads came through the LinkedIn side. Why? The YT content was all technical. How he builds sites, his workflow, technical breakdowns etc. Great content - but it will only pull in other designers. The content on the LinkedIn side though was all expert framing. His results, his approach to work, his expertise. Pretty cool to see how well expert content sells. (We will now adjust the YT side too, before he was going to launch a course so it made sense at the time).

I've recently started working with a top designer on X who spent a full year posting on here every single day. She's talented. Great work. And around 15-20 posts went properly viral during that time. Total leads from all that effort? Maybe 2-3. Around $10K over the last 10 months. All her other leads came from other sources separate to her content. The problem wasn't consistency. It was that her content was attracting other designers. People who wanted to learn from her, get inspired, maybe build something similar. But not people who needed to hire her. Now we are shifting the content to directly speak to the type of founders and businesses she wants to be working with. Look... if your content keeps attracting people just like you - instead of actual buyers - it's not a content volume problem. It's a content angle problem.

From zero inbound to steady premium leads A dev/designer came to me with this setup: • Full-time job • Agency on the side • Audience ~0 • 2 leads (referrals) • Can’t show employer projects Here’s the 7-step plan we are building to get him consistent leads 👇

After working with at least 50 agencies in the $10K-$50K range, here's a positioning mistake I see that causes issues: Selling speed instead of outcomes. "We build websites in 2 weeks" sounds good at first, but only 1% of clients actually need it done that quickly. The problem with the other 99% of leads: the faster you promise to deliver, the harder it is to charge premium prices. Speed starts working against you. If you tell someone you'll build something in 7 days, they're thinking "maybe $5K-$7K for a week of work." But if you tell them "we'll have your first version live in 7 days, then we can work together to optimize and scale it over 30 days with real user feedback" - now it is much easier to get to $15K-$20K or more. You are still working fast. But a better longterm focus. And a much different budget. The fix: position "speed" as a starting selling point inside a bigger outcome, not as the outcome itself. You don't want to land deals just cause you are fast. You want to land deals cause you deliver results... and can work fast if and when needed.

A designer asked how to post visual work without attracting more designers. Good question. Because if you just share pretty mockups all day, you'll build an audience of people who want to learn from you... not hire you. The fix is framing. Instead of "here's some prototyping from a recent project," add context that signals authority. "Recently did some prototyping for a New York-based dining app. The challenge was improving their booking flow... here's what we landed on." Same work. But now there's a story. A client --> a problem --> a result. You can also borrow authority from your clients. If they're a well-known brand, mention it. If they raised funding, mention it. If they have a big user base, mention it. You're basically transferring their credibility to yourself. Putting them in the best light... which reflects back on you. TLDR: - Don't just show work, tell a story - Leverage what makes your clients important to make you look important too

Talked to a designer with over 4,000 followers on X. His engagement? Almost nothing. Posts getting in front of 60, 70, 80 people. When I looked at how he got those followers, it made sense. He'd done giveaways. Free Figma files. The kind of stuff that gets a ton of quick follows but attracts the wrong people. Now his audience is full of designers and students who showed up for free stuff and never engage with anything else. This is actually worse than starting from zero. Because the algorithm sees your follower count and expects engagement to match. When it doesn't, it assumes your content sucks. So it shows it to fewer people. If you're going to build a following, build it with the right people from the start. Shortcuts like giveaways and viral bait will cost you later. Focus on content that attracts ideal clients from the very start - ZERO reason to build the larger numbers first and hope you can sell later.

Poland 🇵🇱 is the most underrated country on the planet

Never was the best designer. But I was great at selling it ;) Now just focus full time on helping others to close the deals instead. Another student $50k deal locked in.

Just ran my first invoice through my new Polish business. $8,000 collected at 12% tax... $960 to the government. $7,040 left over for me... FULLY in my own personal name. Okay, it is not Dubai but this is really big jump from what I was paying in my Irish business over the last few years. It means I can have a $100k month and keep $88k of it. Again all tax cleared and free to use as I want. Pretty safe to say it is time to ramp up the Polish business.

If you’re a web designer making under $10k/month, read this... Most people on here know me as the “sales funnel guy.” But years ago I was a web designer charging $200 per site on Upwork. I was 26, broke, and a few weeks away from quitting. Then I went all in on sales, marketing, and persuasion. I spent months studying everything I could and built a system to sell websites the right way. 6 months later: I closed a $20k project. A few months after that: I was over $100k/year. Not because my design skills improved. They didn’t. It was because I stopped selling “a website” and started selling the business outcome behind it. From 2018–2024 I took everything I learned and built it into a training for designers called The Legends Program. 1,300+ designers have gone through it. (120+ 5-star reviews on Trustpilot under “Fox Web School.”) Normally the program cost $1,000+. But for Black Friday, I’m reopening it for $350. And I’m including my $100K Email Blueprint -> every outreach script and follow-up I use today. If you want the link, DM me LEGENDS and I’ll send it. Deal ends Friday. Not reopening it again.

Poland 🇵🇱 is the most underrated country on the planet

Making the 2.0 version of my sales guide. Exact sales process to use to close $20k to $100k deals. Will post it up here when done for free. Comment if you want a copy.

My 6th year in Poland. No crime, no violent criminals, no hassle. In Poland you can go outside all day (and night) with zero fear. My wife and kid go off on adventures every day without a single negative experience ever. Best way to vote in life is with your feet and your wallet. - Live in a country that respects you and enforces laws - Spend money with businesses that align with your values I hope other places can get back on track. Put I trust Poland to the last country standing in a world gone mad.

Its looking like time to leave Claude... Whats the best option?

I have 7k followers on here versus 200k on IG. Here sells better. Forget the algo games - you don't need to go viral. What matters is that the right people see your work - and trust you're the one who can help. One solid post beats 100 engagement bait tweets.

$35,000 client: "Whatever you say - you're the expert!" $1,250 client: "My 5-year-old son Billy thinks we aren't using enough colors on this project..."

I have a friend with a large account on here who got hacked. Anyone know someone at X to contact to get the access back?

Talked to a designer with over 4,000 followers on X. His engagement? Almost nothing. Posts getting in front of 60, 70, 80 people. When I looked at how he got those followers, it made sense. He'd done giveaways. Free Figma files. The kind of stuff that gets a ton of quick follows but attracts the wrong people. Now his audience is full of designers and students who showed up for free stuff and never engage with anything else. This is actually worse than starting from zero. Because the algorithm sees your follower count and expects engagement to match. When it doesn't, it assumes your content sucks. So it shows it to fewer people. If you're going to build a following, build it with the right people from the start. Shortcuts like giveaways and viral bait will cost you later. Focus on content that attracts ideal clients from the very start - ZERO reason to build the larger numbers first and hope you can sell later.

$93k in Oct. And probably my last revenue screen share for a while. Pretty proud of this figure. Started this year with a few specific business goals: - Start a new sales funnel business - Do all sales calls, content, and funnels myself - No launches / discounts / deals / webinars - Sell the exact same way I teach others to sell I also run the business fully myself with just one full time staff member and one VA + video editor. Basically the same business systems that any freelancer or agency could also be using. It was a bet with myself that my way of setting up and running a sales funnel could get someone to $1m yearly revenue. And while it is a "coaching" business... I run it a lot more like an agency. We do full personal onboarding, private channels, specific outputs we help build together etc. Very cool, and really happy to do this. For sure took a ton of work and a decent of stress... but very fun also. Now will slow things down on the growth side and work hard to improve all our systems, training, tracking etc. Make sure everyone already in gets the best possible results and that we keep building our own reputation. Goal for end of 2026 is $150k profit (clean) each money BY getting people the best results possible. I will probably just do an update every quarter from now on. Thanks everyone - tons of support on here and I hope I have delivered (and more!) to everyone who has been a part of this so far 🫡

The first online business course I ever took...

Under $10k a month is death zone for freelancing / agencies. You need to get above this ASAP. - No margins for reinvesting in skills and business - Very tricky to hire full time talent - One bad month/season from crashing out Sell/promote 2-3 hrs a day until pass this number.

After working with at least 50 agencies in the $10K-$50K range, here's a positioning mistake I see that causes issues: Selling speed instead of outcomes. "We build websites in 2 weeks" sounds good at first, but only 1% of clients actually need it done that quickly. The problem with the other 99% of leads: the faster you promise to deliver, the harder it is to charge premium prices. Speed starts working against you. If you tell someone you'll build something in 7 days, they're thinking "maybe $5K-$7K for a week of work." But if you tell them "we'll have your first version live in 7 days, then we can work together to optimize and scale it over 30 days with real user feedback" - now it is much easier to get to $15K-$20K or more. You are still working fast. But a better longterm focus. And a much different budget. The fix: position "speed" as a starting selling point inside a bigger outcome, not as the outcome itself. You don't want to land deals just cause you are fast. You want to land deals cause you deliver results... and can work fast if and when needed.

In my first year of freelancing, I went from selling $200 websites to $20k+ websites. Here's a sales trick I used to figure out what clients actually wanted: Give two extreme options and see which way they lean. "Do you want to pause this idea completely and come back when timing is better, or do you want to try to get started on this in the next week or two?" This gets them to lean one way or another - either a clear out or a clear in. No middle ground where they drag you along for weeks. Look - people don't want to be rude. If your only option is saying yes to what you're selling, they'll often stall forever to avoid directly saying no. But when you give them an easy exit, they'll tell you where they actually stand. If they take the out, you saved weeks of follow-up. If they choose to move forward, you know they actually want to work with you.