Get live statistics and analysis of Bob Knakal | NYC Investment Sales's profile on X / Twitter

Investment Sales Pro in NYC Real Estate & Development. Writer of Concrete Thoughts for @CommObserver. Rangers season ticket holder. Chairman @BKRealEstateAdv

1k following88k followers

The Entrepreneur

Seasoned NYC investment-sales pro who builds deals with a Rolodex, a map room and a sharp eye for opportunity. Founder of BKRealEstateAdv, author of "Concrete Thoughts" and a bridge between analog relationships and AI-enabled capital markets. Equal parts dealmaker, storyteller and Rangers season-ticket holder.

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You’re the guy who insists the map room is sacred while simultaneously hiring an AI COO, basically telling the future, ā€˜I’ll keep the charm, you do the heavy lifting.’ Also, your old headshot deserves a museum ticket next to the Rangers schedule.

Built a decades-long, market-defining reputation in NYC investment sales and recently launched BKRealEstateAdv (plus the Knakal Affiliate Program) while maintaining a 44K+ follower platform and a regular column in Commercial Observer.

To reshape how New York real estate deals get done by combining decades of client-first relationship work with modern tech, helping owners, investors and partners find better outcomes faster while preserving the human touch that closes transactions.

Values long-term relationships, gratitude and accountability; believes experience and hustle matter but that innovation (including AI) can and should amplify, not replace, trusted expertise. Trust, transparency and practical problem-solving guide every engagement.

Deep institutional credibility and a massive network built since 1984; excellent storyteller and communicator; ability to blend old-school relationships with new tools; trusted brand voice in NYC investment sales that drives deal flow and referrals.

Can lean nostalgic and long-form (inviting long reply threads), sometimes favoring relationship-driven deals over scaling systems; occasional susceptibility to public debate given a candid voice, invites lots of replies and opinionated engagement.

To grow on X: 1) Post concise, regular deal-case threads with maps, before/after numbers and a clear lesson, these become evergreen content. 2) Use short video clips or Spaces to explain market moves and host Q&As (people buy authenticity). 3) Pin a clear CTA to join your KAP/newsletter and repurpose "Concrete Thoughts" into snackable posts. 4) Share data-driven AI insights from BKREA to differentiate from pure-opinion feeds. 5) Amplify through affiliates and collaborate with journalists/influencers for cross-promotion. 6) Keep gratitude visible, short "thank you" notes and client wins humanize the brand and boost engagement.

Fun fact: Bob still keeps the same cell number from his early career and roots his perspective in the map room. He writes "Concrete Thoughts" for Commercial Observer, launched BKRealEstateAdv (and the Knakal Affiliate Program), is chairman at BKRealEstateAdv, and is a devoted Rangers season-ticket holder with a soft spot for rare whiskies (1964 Bowmore vs 1951 Macallan, serious decisions).

Top tweets of Bob Knakal | NYC Investment Sales

Exciting News from the Knakal Map Room Bob Knakal here, and I’m thrilled to share some exciting news about my latest venture. After a period of reflection and immense support from this incredible community, I’m proud to announce the launch of @BKRealEstateAdv (BKREA). BKREA is born from an entrepreneurial spirit reawakened, with a vision to redefine the capital markets landscape through investment sales, debt, and equity. This wouldn't have been possible without the heartwarming texts, DMs, and voice messages from many of you. Your support during the challenging times was incredible, and I am deeply grateful for every word of encouragement. In the past few weeks, I've met with numerous individuals and companies, each with fantastic platforms and innovative ideas. Yet, it became clear that forging our path, creating a company for a new age, was the direction to follow. Reflecting on how the world has transformed since I began my journey in 1984, without a computer, fax machine, or cell phone, I’m convinced that the next five years will bring about even more dramatic changes, especially with advancements in AI. At BKREA, we’re embracing this future by integrating AI technologies to interpret data in new ways and streamline our transaction processes, all while holding onto our valued analog methods, like those cherished here in the map room. Our commitment is to our clients, ensuring the best outcomes through innovation and efficiency. I’m also excited to introduce @SethSamowitz as our new COO. With a tremendous background in AI, Seth is the perfect leader to guide us in this new direction. Our goal is to assemble the best team for our clients, selecting top talent across the entire market to ensure the finest execution in every venture. Moreover, we’re launching the Knakal Affiliate Program (KAP) to strengthen connections and collaboration within our industry. I encourage you to visit our website, BKREA.com, to learn more about how we’re transforming real estate advisory services. My cell number remains the same, and I’m eager to connect or reconnect with many of you. Feel free to reach out at BK@BKREA.com. A huge thank you again for your support and kindness. I look forward to connecting with you online or at events. Here’s to a future where tradition and technology converge to create value for our clients!

135k

On this last #TBT of the year... Yes, that is the Bob Knakal OFFICIAL Massey Knakal headshot used from 2006-2008. The hair was chopped off mainly due to the fact that the Great Financial Crisis brought with it many meetings with bankers who were either not familiar with brokers

82k

Lessons Learned: Knakal Knuggets - #50: Everything you do creates a personal brand. In the real estate brokerage business, regardless of what firm you work for, everything you do creates an impression of you by others, and that impression creates a brand. Yes, the firm has a brand and a reputation, but so do you! And yours will stick with you regardless of where you are working. Everything we do creates impressions and impacts the way people perceive us. The way we speak, the way we dress, the way we interact with people, what we eat, what we drink, the materials we send out to folks, and the people we work with, especially our partners—everything we do creates those impressions. So it is important to be conscious of how we are interacting with people, who we are associating with, and the way we carry ourselves. Some of the famous quotes on personal brand include: ā€œIf you are not branding yourself, you can be sure others do it for you.ā€ ā€œYour personal brand is what people say about you when you are not in the room.ā€ ā€œYour personal brand is a promise to your clients...a promise of quality, consistency, competency, and reliability.ā€ "The keys to branding success are self-definition, transparency, authenticity, and accountability.ā€ John Jantsch is credited with saying, ā€œPersonal branding is the art of becoming knowable, likable, and trustable.ā€ Lots to be learned from these quotes. But it is also important to be genuine and to present yourself honestly.Ā  As Oscar Wilde has said, ā€œBe yourself; everyone else is already taken.ā€

38k

Last week I had my good buddy and residential real estate king, @RyanSerhant, over to The Knakal Map Room 2.0! We discussed the market, the two exclusive listings we are working on together and a bunch of other things! Always great to see you my friend!!

16k

Big news I’m excited to finally share! After 40 years of selling buildings, making plenty of mistakes (and learning from every one of them), and being part of some incredible deals, I decided it was time to put it all down in one place. šŸ“š My first book, "Selling Buildings," is launching—and it’s available for pre-order now on Amazon! a.co/d/3vzcQgT Inside, you'll find real deal stories, pivotal career moments, lessons learned the hard way, and insights from my great friend and collaborator, Rod Santomassimo -World’s Top CRE Broker Coach, who brings a national perspective on what these experiences mean for brokers and investors everywhere. Rod and I will be hosting a 4-hour Masterclass on May 20th, the same day we're doing the book launch. @RyanSerhant will be there as well with an incredible keynote. After the masterclass, we're throwing a major book launch party. It’s going to be a great night and I’d love for you to be a part of it. DM me for more details. If you’ve ever wondered what it really takes to build a career in real estate, this book is for you. More details soon... stay tuned!

27k

Most engaged tweets of Bob Knakal | NYC Investment Sales

Exciting News from the Knakal Map Room Bob Knakal here, and I’m thrilled to share some exciting news about my latest venture. After a period of reflection and immense support from this incredible community, I’m proud to announce the launch of @BKRealEstateAdv (BKREA). BKREA is born from an entrepreneurial spirit reawakened, with a vision to redefine the capital markets landscape through investment sales, debt, and equity. This wouldn't have been possible without the heartwarming texts, DMs, and voice messages from many of you. Your support during the challenging times was incredible, and I am deeply grateful for every word of encouragement. In the past few weeks, I've met with numerous individuals and companies, each with fantastic platforms and innovative ideas. Yet, it became clear that forging our path, creating a company for a new age, was the direction to follow. Reflecting on how the world has transformed since I began my journey in 1984, without a computer, fax machine, or cell phone, I’m convinced that the next five years will bring about even more dramatic changes, especially with advancements in AI. At BKREA, we’re embracing this future by integrating AI technologies to interpret data in new ways and streamline our transaction processes, all while holding onto our valued analog methods, like those cherished here in the map room. Our commitment is to our clients, ensuring the best outcomes through innovation and efficiency. I’m also excited to introduce @SethSamowitz as our new COO. With a tremendous background in AI, Seth is the perfect leader to guide us in this new direction. Our goal is to assemble the best team for our clients, selecting top talent across the entire market to ensure the finest execution in every venture. Moreover, we’re launching the Knakal Affiliate Program (KAP) to strengthen connections and collaboration within our industry. I encourage you to visit our website, BKREA.com, to learn more about how we’re transforming real estate advisory services. My cell number remains the same, and I’m eager to connect or reconnect with many of you. Feel free to reach out at BK@BKREA.com. A huge thank you again for your support and kindness. I look forward to connecting with you online or at events. Here’s to a future where tradition and technology converge to create value for our clients!

135k

On this last #TBT of the year... Yes, that is the Bob Knakal OFFICIAL Massey Knakal headshot used from 2006-2008. The hair was chopped off mainly due to the fact that the Great Financial Crisis brought with it many meetings with bankers who were either not familiar with brokers

82k

Last week I had my good buddy and residential real estate king, @RyanSerhant, over to The Knakal Map Room 2.0! We discussed the market, the two exclusive listings we are working on together and a bunch of other things! Always great to see you my friend!!

16k

Big news I’m excited to finally share! After 40 years of selling buildings, making plenty of mistakes (and learning from every one of them), and being part of some incredible deals, I decided it was time to put it all down in one place. šŸ“š My first book, "Selling Buildings," is launching—and it’s available for pre-order now on Amazon! a.co/d/3vzcQgT Inside, you'll find real deal stories, pivotal career moments, lessons learned the hard way, and insights from my great friend and collaborator, Rod Santomassimo -World’s Top CRE Broker Coach, who brings a national perspective on what these experiences mean for brokers and investors everywhere. Rod and I will be hosting a 4-hour Masterclass on May 20th, the same day we're doing the book launch. @RyanSerhant will be there as well with an incredible keynote. After the masterclass, we're throwing a major book launch party. It’s going to be a great night and I’d love for you to be a part of it. DM me for more details. If you’ve ever wondered what it really takes to build a career in real estate, this book is for you. More details soon... stay tuned!

27k

Lessons Learned: Knakal Knuggets - #50: Everything you do creates a personal brand. In the real estate brokerage business, regardless of what firm you work for, everything you do creates an impression of you by others, and that impression creates a brand. Yes, the firm has a brand and a reputation, but so do you! And yours will stick with you regardless of where you are working. Everything we do creates impressions and impacts the way people perceive us. The way we speak, the way we dress, the way we interact with people, what we eat, what we drink, the materials we send out to folks, and the people we work with, especially our partners—everything we do creates those impressions. So it is important to be conscious of how we are interacting with people, who we are associating with, and the way we carry ourselves. Some of the famous quotes on personal brand include: ā€œIf you are not branding yourself, you can be sure others do it for you.ā€ ā€œYour personal brand is what people say about you when you are not in the room.ā€ ā€œYour personal brand is a promise to your clients...a promise of quality, consistency, competency, and reliability.ā€ "The keys to branding success are self-definition, transparency, authenticity, and accountability.ā€ John Jantsch is credited with saying, ā€œPersonal branding is the art of becoming knowable, likable, and trustable.ā€ Lots to be learned from these quotes. But it is also important to be genuine and to present yourself honestly.Ā  As Oscar Wilde has said, ā€œBe yourself; everyone else is already taken.ā€

38k

I am excited to share that I have signed a book deal with @SimonAcumen , a division ofĀ Simon & Schuster for my next book, How to Sell. For the last 42 years, I have had the privilege of selling commercial real estate in New York City. Along the way, I have sold more than 2,400 buildings, completed over $24 billion in transactions, and learned countless lessons about relationships, persistence, discipline, trust, negotiation, and what it really takes to succeed. Many people think selling is about convincing someone to do something. I've learned that the best selling is about understanding people, solving problems, creating opportunities, and building relationships. How to Sell will share the most important lessons I have learned throughout my career—not just for brokers and salespeople, but for entrepreneurs, business owners, executives, professionals, and anyone who wants to communicate value more effectively and achieve better outcomes. This project would not have been possible without the incredible support of my literary agent, Lynn Johnston of Lynn Johnston Literary, and the outstanding team at Simon & Schuster. I am deeply grateful for the opportunity and excited to begin this next chapter. More details to come. The older I get, the more I realize that success leaves clues. This book is my attempt to share some of the most important ones I have found.

11k

Yes, FREEDOM! The word of the day for February 14 - the two-year anniversary of my being fired by JLL. All I can do is give a great big THANK YOU to senior managementĀ at JLL for giving me my freedom. I was stuck in a contractĀ that would have taken me many years to get out of. My consistent interactionĀ with the press must have been driving them crazy. I was never given the real reason for my termination other than "we are going to go in a different direction". But it is not lost on anyone that I was fired immediatelyĀ after the @nytimes did a glowing page and a quarter profile on The Knakal Map Room in their Sunday edition (their largest circulation). The reason I am so thankful is that I have never been happier in my life. The entrepreneurial spirit returned almost immediately. Starting @BKRealEstateAdv has been nothing short of invigorating. In 2025, our first full calendar year, BKREA closed 43 deals containing a total of 6,160,000 existing or buildable square feet. and over $1,780,000,000 in dollar volume. The square footage sold was my highest total since 2014, and the dollar volume was the highest since 2016. But the thing I really love is that I am now again grooming and inspiring a new team of brokers that I am sure are going to go on in their lives and achieve outstanding things. The proudest legacy of mine by farĀ isĀ the 34 companies, or divisions of companies, that are owned by or run by people who learned the business at Massey Knakal. I offered to run 90-minute Zoom training sessions every weekend (alternatingĀ Saturdays and Sundays) for JLL's Private Capital business nationwide,Ā and that idea was rejected - likely because they didn'tĀ want my persona to be too prominent within the company.Ā I love the teaching aspect of a leadership position and am so happy to beĀ backĀ in that role. The past two years have been fantastic! We are using proprietary AI that never would have passed layer after layer of approvals,Ā and that AI is helping us innovate and process data faster and more effectively than ever before. And the most important thing about that: our clients are getting better quality information,Ā allowing them to make more informedĀ decisions,Ā and those more informed decisions lead to better outcomes. From a salesperson's perspective, there is nothing better than that - happy clients! For a more in-depth overview of my firing, the evolution of BKREA,Ā and what provided the inspiration that has fueled my "rebirth", check out my column in the March edition of the Mann Report.

9k

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