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Spotted in the NYC subway. “Zero screen time.” An iPod Shuffle ad in 2026. When we built the iPod, the goal was the technology disappeared and you could have your music wherever you were. 1,000 songs in your pocket. Now we’re living through a moment where people are actively looking for ways to disconnect from the infinite feed, algos, and constant notifications. That doesn’t mean technology is bad. It means the best technology understands when to step back. Not every problem needs another screen, another menu, or another layer of complexity. Constraints create freedom (read: @DavidEpstein new book Inside the Box). And often removing features creates a better product than adding them. The future of technology shouldn’t just be more engagement. It should help us be more human.

50 years of @Apple From the early days of the #iPod to bringing the #iPhone into the world, some of the most formative years of my career were spent there. The products and teams stay with you. But more importantly so does how Apple thinks. A few lessons that have held true for decades: 1) Start with the user, not the tech. The question isn’t “what can we build?” but “what problem actually matters?” 2) Focus is everything. Apple is defined as much by what it says no to as what it builds. 3) End-to-end matters. Hardware, software, services. It all has to work together. 4) Details are the product. What feels small is what users remember. 5) Debate hard. Commit fully. 6) Build for the long term. We’re in another moment of massive technological change. The fundamentals haven’t changed. The companies that win build things people actually use and can’t imagine living without. Congrats to everyone who has been part of Apple’s first 50 years! 🙌

1/5 Today is the 15th year anniversary of the #iPhone shipping- WOW! Reflecting back on my time with #Apple and working on 18 generations of the #iPod and the first three generations of the #iPhone is truly special. The nostalgia is real.

Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing wires the messaging- the facts you want to communicate to customers- and gets the product sold. But from my experience that's a grievous mistake. Those are, and should aways be, one job. There should be no separation between what the product will be and how it will be explained- the story has to be utterly cohesive from the beginning. Your messaging is your product. The story you're telling shapes the thing you're making. I learned story telling from Steve Jobs. I learned product management from Greg Joswiak. Joz, a fellow Wolverine, Michigander, and overall great person, has been at Apple since he left Ann Arbor in 1986 and has run product marketing for decades. And his superpower- the superpower of every truly great product manager- is empathy. He doesn't just understand the customer. He becomes the customer. So when Joz stepped into the world with his next-gen iPod to test it out, he fiddled with it like a beginner. He set aside all the tech specs- except one: battery life. The numbers were empty without customers, the facts meaningless without context. And, that's why product management has to own the messaging. The spec shows the features, the details of how a product will work, but the messaging predicts people's concerns and finds way to mitigate them. - #BUILD Chapter 5.5 The Point of PMs

Nobel Prize winning economist Kenneth Arrow wrote about "learning by doing" decades ago. He knew that productivity and expertise improve through experience. The messy, repetitive works is often where you learn the patterns that eventually become judgment. Knowledge can be taught, but judgement is built through lived experience. The first draft you rewrite. The customer call you listen to. The bug you fix and fix again. The factory floor you walk. Small decisions you make every day teach you judgement. And, judgement is the thing everyone wants from senior people in the workplace. If we automate away every entry-level task without replacing the learning loop, we are removing a part of the process that creates experts. The goal should be to use AI to accelerate learning, remove friction, and give people better tools to build expertise faster. https://t.co/MpFZzCk1An Thanks @Fortune & @tbove4 for sharing this story. Link in the comments.

52% of cars sold in Norway are EVs « The Oil Industry Is Finally Being Affected By Norway's Electric Vehicle Adoption » jalopnik.com/the-oil-indust…

I thought building the iPod, iPhone & Nest was hard. Never realized writing a book would be harder. #BUILD launches May 2022. @harpercollins @harperbusiness @PenguinUKbooks #adviceencyclopedia #coverreveal Pre-Orders & Email Updates📚: tonyfadell.com

EXACTLY @TechCrunch! Apple is taking baby steps because right now that is all we can count on to deliver successfully. This is a solid first effort by Apple focusing on real benefits to users (ex. Siri). My two cents… Today's AI LLMs are mostly glorified demos for the really

“In Q1 alone, Meta’s Metaverse/Reality Labs operated at a loss of $2.96 billion, and last year, Reality Labs lost over $10 billion.” The iPhone didn’t even cost $3B to build, let alone $13B… F&@k the Metaverse! techcrunch.com/2022/04/27/met…

Triple your donation. Send your receipts to me too. I'll match to $25k. Thanks @sacca for taking the lead! x.com/sacca/status/8…

Spotted in the NYC subway. “Zero screen time.” An iPod Shuffle ad in 2026. When we built the iPod, the goal was the technology disappeared and you could have your music wherever you were. 1,000 songs in your pocket. Now we’re living through a moment where people are actively looking for ways to disconnect from the infinite feed, algos, and constant notifications. That doesn’t mean technology is bad. It means the best technology understands when to step back. Not every problem needs another screen, another menu, or another layer of complexity. Constraints create freedom (read: @DavidEpstein new book Inside the Box). And often removing features creates a better product than adding them. The future of technology shouldn’t just be more engagement. It should help us be more human.

I thought building the iPod, iPhone & Nest was hard. Never realized writing a book would be harder. #BUILD launches May 2022. @harpercollins @harperbusiness @PenguinUKbooks #adviceencyclopedia #coverreveal Pre-Orders & Email Updates📚: tonyfadell.com

Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing wires the messaging- the facts you want to communicate to customers- and gets the product sold. But from my experience that's a grievous mistake. Those are, and should aways be, one job. There should be no separation between what the product will be and how it will be explained- the story has to be utterly cohesive from the beginning. Your messaging is your product. The story you're telling shapes the thing you're making. I learned story telling from Steve Jobs. I learned product management from Greg Joswiak. Joz, a fellow Wolverine, Michigander, and overall great person, has been at Apple since he left Ann Arbor in 1986 and has run product marketing for decades. And his superpower- the superpower of every truly great product manager- is empathy. He doesn't just understand the customer. He becomes the customer. So when Joz stepped into the world with his next-gen iPod to test it out, he fiddled with it like a beginner. He set aside all the tech specs- except one: battery life. The numbers were empty without customers, the facts meaningless without context. And, that's why product management has to own the messaging. The spec shows the features, the details of how a product will work, but the messaging predicts people's concerns and finds way to mitigate them. - #BUILD Chapter 5.5 The Point of PMs

“In Q1 alone, Meta’s Metaverse/Reality Labs operated at a loss of $2.96 billion, and last year, Reality Labs lost over $10 billion.” The iPhone didn’t even cost $3B to build, let alone $13B… F&@k the Metaverse! techcrunch.com/2022/04/27/met…

50 years of @Apple From the early days of the #iPod to bringing the #iPhone into the world, some of the most formative years of my career were spent there. The products and teams stay with you. But more importantly so does how Apple thinks. A few lessons that have held true for decades: 1) Start with the user, not the tech. The question isn’t “what can we build?” but “what problem actually matters?” 2) Focus is everything. Apple is defined as much by what it says no to as what it builds. 3) End-to-end matters. Hardware, software, services. It all has to work together. 4) Details are the product. What feels small is what users remember. 5) Debate hard. Commit fully. 6) Build for the long term. We’re in another moment of massive technological change. The fundamentals haven’t changed. The companies that win build things people actually use and can’t imagine living without. Congrats to everyone who has been part of Apple’s first 50 years! 🙌

Couldn’t be happier or more humbled. #BUILD is a @nytimes Bestseller. I learned A LOT writing #Buildbook w/the best co-writer I could’ve ever dreamt of @dina323 nytimes.com/books/best-sel…

I’ve launched many products in my life. But this is different. The iPod & iPhone & Nest were created by thousands of people. But the advice in #BUILD is from me. The thoughts are from me. The stories are from me. And I dreaded that we couldn’t software update it! #BUILDlaunchday