Get live statistics and analysis of Nick Shackelford š¦¾ 's profile on X / Twitter Archetype analysis The Entertainer Nick Shackelford š¦¾ is a high-energy content creator who combines humor, wit, and industry insights to engage a diverse audience. With over 36k tweets and a presence connected to multiple brands, he balances playful banter with practical advice. From pop culture tidbits to e-commerce expertise, Nick keeps his followers entertained and informed.
š„ Roast Nick probably tweets more times in a day than some people blinkābut hey, if tweeting was an Olympic sport, you'd definitely bring home the gold... or maybe just a participation trophy for enthusiasm!
ā”ļø Nice achievement Closing on his dream American classic Eichler home, blending nostalgic style with personal achievement, stands out as a top personal highlight shared through his platform.
š Life's purpose To entertain, educate, and inspire his audience by blending humor with actionable insights, making complex topics accessible and fun for all.
š¬ Values and Beliefs Nick values creativity, authenticity, and continuous learning, believing that humor is a powerful tool to connect and communicate ideas effectively. He trusts in the impact of engaging storytelling and the power of community building through shared experiences.
šŖ Strength Nickās biggest strength lies in his ability to craft highly shareable, relatable content that sparks conversation and laughter, fostering strong audience loyalty. His prolific tweeting habit ensures consistent visibility and engagement across his network.
š«£ Weakness His rapid-fire tweeting and playful tone might sometimes overshadow deeper industry expertise, risking being seen as more entertainer than thought leader. Also, the lack of a clear follower count could signal missed opportunities in strategic audience growth.
ā”ļø Growth audience tips To grow his audience on X, Nick should leverage his unique blend of humor and insight by threading his tweets for deeper topics, collaborating with other creators, and engaging more visibly in trending conversations. Adding occasional behind-the-scenes or personal story content could deepen follower connection and loyalty.
š Bonus Despite a modest follower count, Nickās tweets receive thousands of likes and retweets, proving that quality engagement outweighs raw numbers. Fun fact: his viral tweet revealed that 'T-shirt' is short for 'Tyrannosaurus shirt' because of the short sleevesāa quirky nugget that combines humor and trivia.
Top tweets of Nick Shackelford š¦¾Most engaged tweets of Nick Shackelford š¦¾People with Entertainer archetype Explore Related Archetypes If you enjoy the entertainer profiles, you might also like these personality types:
{"data":{"__meta":{"device":false,"path":"/creators/iamshackelford"},"/creators/iamshackelford":{"data":{"user":{"id":"862765810321944576","name":"Nick Shackelford š¦¾","description":"@drinkbrez @structuredteam @wearelucyd @konstantdesigns @commerceround","followers_count":68346,"friends_count":2404,"statuses_count":36329,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1967284117210546176/j50hFEdo_normal.jpg","screen_name":"iamshackelford","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"bit.ly/nickshack","expanded_url":"https://bit.ly/nickshack","url":"https://t.co/kky4uHJMQi","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"Nick Shackelford š¦¾ is a high-energy content creator who combines humor, wit, and industry insights to engage a diverse audience. With over 36k tweets and a presence connected to multiple brands, he balances playful banter with practical advice. From pop culture tidbits to e-commerce expertise, Nick keeps his followers entertained and informed.","purpose":"To entertain, educate, and inspire his audience by blending humor with actionable insights, making complex topics accessible and fun for all.","beliefs":"Nick values creativity, authenticity, and continuous learning, believing that humor is a powerful tool to connect and communicate ideas effectively. He trusts in the impact of engaging storytelling and the power of community building through shared experiences.","facts":"Despite a modest follower count, Nickās tweets receive thousands of likes and retweets, proving that quality engagement outweighs raw numbers. Fun fact: his viral tweet revealed that 'T-shirt' is short for 'Tyrannosaurus shirt' because of the short sleevesāa quirky nugget that combines humor and trivia.","strength":"Nickās biggest strength lies in his ability to craft highly shareable, relatable content that sparks conversation and laughter, fostering strong audience loyalty. His prolific tweeting habit ensures consistent visibility and engagement across his network.","weakness":"His rapid-fire tweeting and playful tone might sometimes overshadow deeper industry expertise, risking being seen as more entertainer than thought leader. Also, the lack of a clear follower count could signal missed opportunities in strategic audience growth.","roast":"Nick probably tweets more times in a day than some people blinkābut hey, if tweeting was an Olympic sport, you'd definitely bring home the gold... or maybe just a participation trophy for enthusiasm!","win":"Closing on his dream American classic Eichler home, blending nostalgic style with personal achievement, stands out as a top personal highlight shared through his platform.","recommendation":"To grow his audience on X, Nick should leverage his unique blend of humor and insight by threading his tweets for deeper topics, collaborating with other creators, and engaging more visibly in trending conversations. Adding occasional behind-the-scenes or personal story content could deepen follower connection and loyalty."},"tweets":[{"bookmarked":false,"display_text_range":[0,123],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1442324559277936642","view_count":0,"bookmark_count":80,"created_at":1632711946000,"favorite_count":14408,"quote_count":66,"reply_count":94,"retweet_count":857,"user_id_str":"862765810321944576","conversation_id_str":"1442324559277936642","full_text":"I was today years old when I learned. \n\nT-shirt actually is short for Tyrannosaurus shirt..\n\nBecause of the short sleeves š¤Æ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"conversation_control":{"policy":"Community","conversation_owner_results":{"result":{"__typename":"User","legacy":{"screen_name":"iamshackelford"}}}},"display_text_range":[0,217],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386297606144","indices":[218,241],"media_key":"3_1564758386297606144","media_url_https":"https://pbs.twimg.com/media/Fbcjdj6VEAAYCL0.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":94,"y":0,"w":683,"h":683},{"x":136,"y":0,"w":599,"h":683},{"x":264,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386297606144"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386293387264","indices":[218,241],"media_key":"3_1564758386293387264","media_url_https":"https://pbs.twimg.com/media/Fbcjdj5UsAAhsUw.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":505,"y":343,"h":89,"w":89}]},"medium":{"faces":[{"x":505,"y":343,"h":89,"w":89}]},"small":{"faces":[{"x":335,"y":227,"h":59,"w":59}]},"orig":{"faces":[{"x":505,"y":343,"h":89,"w":89}]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":0,"y":0,"w":683,"h":683},{"x":0,"y":0,"w":599,"h":683},{"x":8,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386293387264"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386318536704","indices":[218,241],"media_key":"3_1564758386318536704","media_url_https":"https://pbs.twimg.com/media/Fbcjdj_UcAAFXbX.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":0,"y":0,"w":683,"h":683},{"x":33,"y":0,"w":599,"h":683},{"x":161,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386318536704"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386284961793","indices":[218,241],"media_key":"3_1564758386284961793","media_url_https":"https://pbs.twimg.com/media/Fbcjdj3UIAE87fS.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":580,"y":628,"h":37,"w":37}]},"medium":{"faces":[{"x":580,"y":628,"h":37,"w":37}]},"small":{"faces":[{"x":385,"y":417,"h":24,"w":24}]},"orig":{"faces":[{"x":580,"y":628,"h":37,"w":37}]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":341,"y":0,"w":683,"h":683},{"x":425,"y":0,"w":599,"h":683},{"x":682,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386284961793"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386297606144","indices":[218,241],"media_key":"3_1564758386297606144","media_url_https":"https://pbs.twimg.com/media/Fbcjdj6VEAAYCL0.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":94,"y":0,"w":683,"h":683},{"x":136,"y":0,"w":599,"h":683},{"x":264,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386297606144"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386293387264","indices":[218,241],"media_key":"3_1564758386293387264","media_url_https":"https://pbs.twimg.com/media/Fbcjdj5UsAAhsUw.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":505,"y":343,"h":89,"w":89}]},"medium":{"faces":[{"x":505,"y":343,"h":89,"w":89}]},"small":{"faces":[{"x":335,"y":227,"h":59,"w":59}]},"orig":{"faces":[{"x":505,"y":343,"h":89,"w":89}]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":0,"y":0,"w":683,"h":683},{"x":0,"y":0,"w":599,"h":683},{"x":8,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386293387264"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386318536704","indices":[218,241],"media_key":"3_1564758386318536704","media_url_https":"https://pbs.twimg.com/media/Fbcjdj_UcAAFXbX.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":0,"y":0,"w":683,"h":683},{"x":33,"y":0,"w":599,"h":683},{"x":161,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386318536704"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386284961793","indices":[218,241],"media_key":"3_1564758386284961793","media_url_https":"https://pbs.twimg.com/media/Fbcjdj3UIAE87fS.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":580,"y":628,"h":37,"w":37}]},"medium":{"faces":[{"x":580,"y":628,"h":37,"w":37}]},"small":{"faces":[{"x":385,"y":417,"h":24,"w":24}]},"orig":{"faces":[{"x":580,"y":628,"h":37,"w":37}]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":341,"y":0,"w":683,"h":683},{"x":425,"y":0,"w":599,"h":683},{"x":682,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386284961793"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1564758391746007045","view_count":0,"bookmark_count":224,"created_at":1661902447000,"favorite_count":1885,"quote_count":14,"reply_count":165,"retweet_count":33,"user_id_str":"862765810321944576","conversation_id_str":"1564758391746007045","full_text":"We closed on my dream home in SoCal š„¹\n\nItās a fully restored 1960ās Eichler LJ-124 model. Designed by A. Quincy Jones and Fredrick Emmons\n\nThis is to the T a true American Classic 5 bedroom Don Draper Ass Specimen\n\nš¤Æš https://t.co/dlK0n0VAUc","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,149],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1478096832471339009","view_count":0,"bookmark_count":168,"created_at":1641240721000,"favorite_count":1884,"quote_count":5,"reply_count":16,"retweet_count":65,"user_id_str":"862765810321944576","conversation_id_str":"1478096832471339009","full_text":"20+ Ways Content Creators can look to make more money in 2022\n\nThis list could literally be infinite but ones I believe will be worth pursuing \n\n1/10","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1467998121724571650","view_count":0,"bookmark_count":56,"created_at":1638833000000,"favorite_count":1798,"quote_count":18,"reply_count":35,"retweet_count":126,"user_id_str":"862765810321944576","conversation_id_str":"1467998121724571650","full_text":"2022 will be the best year in e-commerce, paid media, digital EVER.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1444087577858822153","view_count":0,"bookmark_count":9,"created_at":1633132283000,"favorite_count":1746,"quote_count":3,"reply_count":11,"retweet_count":78,"user_id_str":"862765810321944576","conversation_id_str":"1444087577858822153","full_text":"Did it hurt? \n\nWhen I told you to Google it and you found the answer?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1455993441045803008","view_count":0,"bookmark_count":129,"created_at":1635970862000,"favorite_count":1691,"quote_count":1,"reply_count":33,"retweet_count":159,"user_id_str":"862765810321944576","conversation_id_str":"1455993441045803008","full_text":"A basic pattern of finding success as an entrepreneur:\n\nCurious about trivial things. Now motivated to research it.\n\nDiscover truths while researching. This feels good, creating a feedback loop to research more.\n\nRealizes that this is fun and potentially profitable. \n\nš§µ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1481306849613729794","view_count":0,"bookmark_count":13,"created_at":1642006048000,"favorite_count":1362,"quote_count":0,"reply_count":12,"retweet_count":12,"user_id_str":"862765810321944576","conversation_id_str":"1481306849613729794","full_text":"Konstant Edit Drop!\nImproving the content on a daily basis.\nNow creating Over 50 videos a DAY!\n\nSheesh","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/1b8yzoz439","expanded_url":"https://twitter.com/iamshackelford/status/1495086290957520896/photo/1","id_str":"1495086284036919311","indices":[274,297],"media_key":"3_1495086284036919311","media_url_https":"https://pbs.twimg.com/media/FL-dDdSUUA8IdZW.jpg","type":"photo","url":"https://t.co/1b8YZOz439","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":768,"w":2048,"resize":"fit"},"medium":{"h":450,"w":1200,"resize":"fit"},"small":{"h":255,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1060,"width":2826,"focus_rects":[{"x":933,"y":0,"w":1893,"h":1060},{"x":1766,"y":0,"w":1060,"h":1060},{"x":1896,"y":0,"w":930,"h":1060},{"x":2207,"y":0,"w":530,"h":1060},{"x":0,"y":0,"w":2826,"h":1060}]},"media_results":{"result":{"media_key":"3_1495086284036919311"}}},{"display_url":"pic.x.com/1b8yzoz439","expanded_url":"https://twitter.com/iamshackelford/status/1495086290957520896/photo/1","id_str":"1495086288487153668","indices":[274,297],"media_key":"3_1495086288487153668","media_url_https":"https://pbs.twimg.com/media/FL-dDt3VgAQJOvF.jpg","type":"photo","url":"https://t.co/1b8YZOz439","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":399,"w":1113,"resize":"fit"},"medium":{"h":399,"w":1113,"resize":"fit"},"small":{"h":244,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":399,"width":1113,"focus_rects":[{"x":0,"y":0,"w":713,"h":399},{"x":0,"y":0,"w":399,"h":399},{"x":0,"y":0,"w":350,"h":399},{"x":38,"y":0,"w":200,"h":399},{"x":0,"y":0,"w":1113,"h":399}]},"media_results":{"result":{"media_key":"3_1495086288487153668"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/1b8yzoz439","expanded_url":"https://twitter.com/iamshackelford/status/1495086290957520896/photo/1","id_str":"1495086284036919311","indices":[274,297],"media_key":"3_1495086284036919311","media_url_https":"https://pbs.twimg.com/media/FL-dDdSUUA8IdZW.jpg","type":"photo","url":"https://t.co/1b8YZOz439","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":768,"w":2048,"resize":"fit"},"medium":{"h":450,"w":1200,"resize":"fit"},"small":{"h":255,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1060,"width":2826,"focus_rects":[{"x":933,"y":0,"w":1893,"h":1060},{"x":1766,"y":0,"w":1060,"h":1060},{"x":1896,"y":0,"w":930,"h":1060},{"x":2207,"y":0,"w":530,"h":1060},{"x":0,"y":0,"w":2826,"h":1060}]},"media_results":{"result":{"media_key":"3_1495086284036919311"}}},{"display_url":"pic.x.com/1b8yzoz439","expanded_url":"https://twitter.com/iamshackelford/status/1495086290957520896/photo/1","id_str":"1495086288487153668","indices":[274,297],"media_key":"3_1495086288487153668","media_url_https":"https://pbs.twimg.com/media/FL-dDt3VgAQJOvF.jpg","type":"photo","url":"https://t.co/1b8YZOz439","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":399,"w":1113,"resize":"fit"},"medium":{"h":399,"w":1113,"resize":"fit"},"small":{"h":244,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":399,"width":1113,"focus_rects":[{"x":0,"y":0,"w":713,"h":399},{"x":0,"y":0,"w":399,"h":399},{"x":0,"y":0,"w":350,"h":399},{"x":38,"y":0,"w":200,"h":399},{"x":0,"y":0,"w":1113,"h":399}]},"media_results":{"result":{"media_key":"3_1495086288487153668"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1495086290957520896","view_count":0,"bookmark_count":167,"created_at":1645291323000,"favorite_count":1192,"quote_count":9,"reply_count":23,"retweet_count":63,"user_id_str":"862765810321944576","conversation_id_str":"1495086290957520896","full_text":"What we learned building an On-Demand Content Team to $1MM ARR in 12 months... and all the things we did wrong.\n\nWe went into the Q4 push with the highest MRR and lowest Churn in the company's young 12 months of existence but made a grave grave miscalculation...\n\nBuckle Up https://t.co/1b8YZOz439","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,210],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1425149947918258180","view_count":0,"bookmark_count":68,"created_at":1628617200000,"favorite_count":1114,"quote_count":4,"reply_count":39,"retweet_count":47,"user_id_str":"862765810321944576","conversation_id_str":"1425149947918258180","full_text":"Are you looking to hire anyone within the digital marketing space? (not an agency)\n\nDrop it on this thread - I'm Putting $$$ behind it to get some more exposure\n\nBrand\nRole\nLink to Role Description\nContact Info","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/zcllmugjwn","expanded_url":"https://twitter.com/iamshackelford/status/1486888904036741120/photo/1","id_str":"1486888900932947973","indices":[26,49],"media_key":"3_1486888900932947973","media_url_https":"https://pbs.twimg.com/media/FKJ9k9iUUAUxpQK.jpg","type":"photo","url":"https://t.co/zCLLMUGJwn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":654,"y":414,"h":47,"w":47}]},"medium":{"faces":[{"x":654,"y":414,"h":47,"w":47}]},"small":{"faces":[{"x":380,"y":240,"h":27,"w":27}]},"orig":{"faces":[{"x":654,"y":414,"h":47,"w":47}]}},"sizes":{"large":{"h":1110,"w":1170,"resize":"fit"},"medium":{"h":1110,"w":1170,"resize":"fit"},"small":{"h":645,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1110,"width":1170,"focus_rects":[{"x":0,"y":455,"w":1170,"h":655},{"x":60,"y":0,"w":1110,"h":1110},{"x":184,"y":0,"w":974,"h":1110},{"x":394,"y":0,"w":555,"h":1110},{"x":0,"y":0,"w":1170,"h":1110}]},"media_results":{"result":{"media_key":"3_1486888900932947973"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/zcllmugjwn","expanded_url":"https://twitter.com/iamshackelford/status/1486888904036741120/photo/1","id_str":"1486888900932947973","indices":[26,49],"media_key":"3_1486888900932947973","media_url_https":"https://pbs.twimg.com/media/FKJ9k9iUUAUxpQK.jpg","type":"photo","url":"https://t.co/zCLLMUGJwn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":654,"y":414,"h":47,"w":47}]},"medium":{"faces":[{"x":654,"y":414,"h":47,"w":47}]},"small":{"faces":[{"x":380,"y":240,"h":27,"w":27}]},"orig":{"faces":[{"x":654,"y":414,"h":47,"w":47}]}},"sizes":{"large":{"h":1110,"w":1170,"resize":"fit"},"medium":{"h":1110,"w":1170,"resize":"fit"},"small":{"h":645,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1110,"width":1170,"focus_rects":[{"x":0,"y":455,"w":1170,"h":655},{"x":60,"y":0,"w":1110,"h":1110},{"x":184,"y":0,"w":974,"h":1110},{"x":394,"y":0,"w":555,"h":1110},{"x":0,"y":0,"w":1170,"h":1110}]},"media_results":{"result":{"media_key":"3_1486888900932947973"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1486888904036741120","view_count":0,"bookmark_count":14,"created_at":1643336914000,"favorite_count":1008,"quote_count":19,"reply_count":31,"retweet_count":44,"user_id_str":"862765810321944576","conversation_id_str":"1486888904036741120","full_text":"The next iOS emoji drop š¤Æ https://t.co/zCLLMUGJwn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,67],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/np9rtpgxa5","expanded_url":"https://twitter.com/iamshackelford/status/1676817990220910593/photo/1","id_str":"1676817985917562880","indices":[68,91],"media_key":"3_1676817985917562880","media_url_https":"https://pbs.twimg.com/media/F0VBEvOaMAAQq7u.jpg","type":"photo","url":"https://t.co/nP9rTPgxa5","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1295,"w":946,"resize":"fit"},"medium":{"h":1200,"w":877,"resize":"fit"},"small":{"h":680,"w":497,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1295,"width":946,"focus_rects":[{"x":0,"y":0,"w":946,"h":530},{"x":0,"y":0,"w":946,"h":946},{"x":0,"y":0,"w":946,"h":1078},{"x":290,"y":0,"w":648,"h":1295},{"x":0,"y":0,"w":946,"h":1295}]},"media_results":{"result":{"media_key":"3_1676817985917562880"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/np9rtpgxa5","expanded_url":"https://twitter.com/iamshackelford/status/1676817990220910593/photo/1","id_str":"1676817985917562880","indices":[68,91],"media_key":"3_1676817985917562880","media_url_https":"https://pbs.twimg.com/media/F0VBEvOaMAAQq7u.jpg","type":"photo","url":"https://t.co/nP9rTPgxa5","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1295,"w":946,"resize":"fit"},"medium":{"h":1200,"w":877,"resize":"fit"},"small":{"h":680,"w":497,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1295,"width":946,"focus_rects":[{"x":0,"y":0,"w":946,"h":530},{"x":0,"y":0,"w":946,"h":946},{"x":0,"y":0,"w":946,"h":1078},{"x":290,"y":0,"w":648,"h":1295},{"x":0,"y":0,"w":946,"h":1295}]},"media_results":{"result":{"media_key":"3_1676817985917562880"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1676817990220910593","view_count":293539,"bookmark_count":72,"created_at":1688619537000,"favorite_count":959,"quote_count":45,"reply_count":44,"retweet_count":109,"user_id_str":"862765810321944576","conversation_id_str":"1676817990220910593","full_text":"What a dirty dirty move. \n\nTouchĆ© Zuck. Glad I have some Meta Stock https://t.co/nP9rTPgxa5","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1475608390164303872","view_count":0,"bookmark_count":203,"created_at":1640647430000,"favorite_count":899,"quote_count":2,"reply_count":12,"retweet_count":54,"user_id_str":"862765810321944576","conversation_id_str":"1475608390164303872","full_text":"Someone I respect just masterclassed me on personal finance. \n\nHereās the tea \n\nThread š§µ\n\n1. pay off high interest debt using the Dave Ramsey Debt Snowball- Credit Cards, etc\n\n2. Take the payments for debt once that debt is paid off, and start saving that amount ASAP! \n\nā¦","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hfh84hv2xi","expanded_url":"https://twitter.com/iamshackelford/status/1694379190643277841/video/1","id_str":"1694379142182260736","indices":[281,304],"media_key":"7_1694379142182260736","media_url_https":"https://pbs.twimg.com/ext_tw_video_thumb/1694379142182260736/pu/img/i00P1X-SXP-P_eFY.jpg","type":"video","url":"https://t.co/HfH84hv2xi","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1024,"w":576,"resize":"fit"},"medium":{"h":1024,"w":576,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1024,"width":576,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":40790,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/ext_tw_video/1694379142182260736/pu/pl/BbG8HYBtOt1fuPng.m3u8?tag=12&v=fb0"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1694379142182260736/pu/vid/320x568/zToCvqJfCvLUy2RR.mp4?tag=12"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1694379142182260736/pu/vid/480x852/lrLXnHKiuw0vlSsh.mp4?tag=12"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1694379142182260736/pu/vid/576x1024/xKc2LZGETrH026CG.mp4?tag=12"}]},"media_results":{"result":{"media_key":"7_1694379142182260736"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"38338797","name":"Ryan McKenzie | Co-Founder Tru Earth","screen_name":"RyeMcKenzie","indices":[268,280]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/hfh84hv2xi","expanded_url":"https://twitter.com/iamshackelford/status/1694379190643277841/video/1","id_str":"1694379142182260736","indices":[281,304],"media_key":"7_1694379142182260736","media_url_https":"https://pbs.twimg.com/ext_tw_video_thumb/1694379142182260736/pu/img/i00P1X-SXP-P_eFY.jpg","type":"video","url":"https://t.co/HfH84hv2xi","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1024,"w":576,"resize":"fit"},"medium":{"h":1024,"w":576,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1024,"width":576,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":40790,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/ext_tw_video/1694379142182260736/pu/pl/BbG8HYBtOt1fuPng.m3u8?tag=12&v=fb0"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1694379142182260736/pu/vid/320x568/zToCvqJfCvLUy2RR.mp4?tag=12"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1694379142182260736/pu/vid/480x852/lrLXnHKiuw0vlSsh.mp4?tag=12"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1694379142182260736/pu/vid/576x1024/xKc2LZGETrH026CG.mp4?tag=12"}]},"media_results":{"result":{"media_key":"7_1694379142182260736"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1694379190643277841","view_count":172210,"bookmark_count":1029,"created_at":1692806453000,"favorite_count":891,"quote_count":11,"reply_count":41,"retweet_count":58,"user_id_str":"862765810321944576","conversation_id_str":"1694379190643277841","full_text":"Stop whatever you are doing right now - watch this INSANE Tiktok Ad.\n\nItās f***ing amazing.\n\nA highschool dude made $11,500 in less than 2 weeks.\n\nHe went viral immediately on Tiktok with less than 3 videos and sold out of this āmanly dryer sheetsā product. hint hint @RyeMcKenzie https://t.co/HfH84hv2xi","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,260],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/k594na3hve","expanded_url":"https://twitter.com/iamshackelford/status/1648875692619362306/photo/1","id_str":"1648875688513122304","indices":[261,284],"media_key":"3_1648875688513122304","media_url_https":"https://pbs.twimg.com/media/FuH7s9yaMAANQbG.jpg","type":"photo","url":"https://t.co/K594nA3hvE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":404,"y":498,"h":79,"w":79}]},"medium":{"faces":[{"x":404,"y":498,"h":79,"w":79}]},"small":{"faces":[{"x":305,"y":376,"h":59,"w":59}]},"orig":{"faces":[{"x":404,"y":498,"h":79,"w":79}]}},"sizes":{"large":{"h":900,"w":720,"resize":"fit"},"medium":{"h":900,"w":720,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":900,"width":720,"focus_rects":[{"x":0,"y":316,"w":720,"h":403},{"x":0,"y":157,"w":720,"h":720},{"x":0,"y":79,"w":720,"h":821},{"x":135,"y":0,"w":450,"h":900},{"x":0,"y":0,"w":720,"h":900}]},"media_results":{"result":{"media_key":"3_1648875688513122304"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"drinkbrez.com","expanded_url":"https://drinkbrez.com/","url":"https://t.co/5KeYFBGmgS","indices":[182,205]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/k594na3hve","expanded_url":"https://twitter.com/iamshackelford/status/1648875692619362306/photo/1","id_str":"1648875688513122304","indices":[261,284],"media_key":"3_1648875688513122304","media_url_https":"https://pbs.twimg.com/media/FuH7s9yaMAANQbG.jpg","type":"photo","url":"https://t.co/K594nA3hvE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":404,"y":498,"h":79,"w":79}]},"medium":{"faces":[{"x":404,"y":498,"h":79,"w":79}]},"small":{"faces":[{"x":305,"y":376,"h":59,"w":59}]},"orig":{"faces":[{"x":404,"y":498,"h":79,"w":79}]}},"sizes":{"large":{"h":900,"w":720,"resize":"fit"},"medium":{"h":900,"w":720,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":900,"width":720,"focus_rects":[{"x":0,"y":316,"w":720,"h":403},{"x":0,"y":157,"w":720,"h":720},{"x":0,"y":79,"w":720,"h":821},{"x":135,"y":0,"w":450,"h":900},{"x":0,"y":0,"w":720,"h":900}]},"media_results":{"result":{"media_key":"3_1648875688513122304"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1648875692619362306","view_count":218682,"bookmark_count":94,"created_at":1681957574000,"favorite_count":807,"quote_count":14,"reply_count":114,"retweet_count":45,"user_id_str":"862765810321944576","conversation_id_str":"1648875692619362306","full_text":"Been apart of the CBD & THC space for a while\n\nAs a consumer as a partner in the largest growth team to advertise compliantly on Meta / Google / Twitter etc \n\nNow - As an Owner\n\nhttps://t.co/5KeYFBGmgS \nlaunches tomorrow on 4/20\n\nHereās what you can expect https://t.co/K594nA3hvE","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,208],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1480592655792803844","view_count":0,"bookmark_count":2,"created_at":1641835771000,"favorite_count":740,"quote_count":0,"reply_count":11,"retweet_count":16,"user_id_str":"862765810321944576","conversation_id_str":"1480592655792803844","full_text":"We had our gratitude call today and I went to share the opportunity to push this into the rest of the world.\n\nIāll go first. \n\nIām grateful for the heater we have in our house. It keeps me warm so I can work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1480566359759097856","view_count":0,"bookmark_count":358,"created_at":1641829502000,"favorite_count":737,"quote_count":2,"reply_count":47,"retweet_count":117,"user_id_str":"862765810321944576","conversation_id_str":"1480566359759097856","full_text":"An awesome list of movies for entrepreneurs \n\n1) Moneyball \n2) Steve Jobs \n3) Wall street \n4) Boiler Room\n5) The Inventor \n6) The Founder \n7) The Big Short \n8) The Social Network\n9) Pirates of Silicon Valley \n10) The Pursuit of Happyness \n11) Joy\n12) The Big Short\n13) Frye","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}],"ctweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/8v4p5mqndr","expanded_url":"https://twitter.com/iamshackelford/status/1735652107276222927/photo/1","id_str":"1735652102612103168","indices":[279,302],"media_key":"3_1735652102612103168","media_url_https":"https://pbs.twimg.com/media/GBZGZDXasAAphid.jpg","type":"photo","url":"https://t.co/8v4P5mQnDr","ext_media_availability":{"status":"Available"},"features":{"all":{"tags":[{"user_id":"32142718","name":"Jay Gamey","screen_name":"jaygamey","type":"user"},{"user_id":"1334176887518552064","name":"Konstant Kreative","screen_name":"KonstantDesigns","type":"user"}]},"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1023,"w":1023,"resize":"fit"},"medium":{"h":1023,"w":1023,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1023,"width":1023,"focus_rects":[{"x":0,"y":0,"w":1023,"h":573},{"x":0,"y":0,"w":1023,"h":1023},{"x":89,"y":0,"w":897,"h":1023},{"x":281,"y":0,"w":512,"h":1023},{"x":0,"y":0,"w":1023,"h":1023}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1735652102612103168"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/8v4p5mqndr","expanded_url":"https://twitter.com/iamshackelford/status/1735652107276222927/photo/1","id_str":"1735652102612103168","indices":[279,302],"media_key":"3_1735652102612103168","media_url_https":"https://pbs.twimg.com/media/GBZGZDXasAAphid.jpg","type":"photo","url":"https://t.co/8v4P5mQnDr","ext_media_availability":{"status":"Available"},"features":{"all":{"tags":[{"user_id":"32142718","name":"Jay Gamey","screen_name":"jaygamey","type":"user"},{"user_id":"1334176887518552064","name":"Konstant Kreative","screen_name":"KonstantDesigns","type":"user"}]},"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1023,"w":1023,"resize":"fit"},"medium":{"h":1023,"w":1023,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1023,"width":1023,"focus_rects":[{"x":0,"y":0,"w":1023,"h":573},{"x":0,"y":0,"w":1023,"h":1023},{"x":89,"y":0,"w":897,"h":1023},{"x":281,"y":0,"w":512,"h":1023},{"x":0,"y":0,"w":1023,"h":1023}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1735652102612103168"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1735652107276222927","view_count":100382,"bookmark_count":354,"created_at":1702646683000,"favorite_count":246,"quote_count":4,"reply_count":326,"retweet_count":20,"user_id_str":"862765810321944576","conversation_id_str":"1735652107276222927","full_text":"We made an ad analyzer gpt that letās you get IMMEDIATE feedback on any ad with suggestions on what to do next. \n\nTrained on our ads we upload and gets better the more you use it. \n\nItās free! It works! Itās helpful. \n\nScan this if youāre on desktop or comment: Ad and Iāll send it to you asap.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":true,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/NNmJDi9r4o","expanded_url":"https://x.com/iamshackelford/status/1749110831324021046/video/1","id_str":"1749078058597044224","indices":[273,296],"media_key":"7_1749078058597044224","media_url_https":"https://pbs.twimg.com/ext_tw_video_thumb/1749078058597044224/pu/img/btdwLpjLicw4On3s.jpg","type":"video","url":"https://t.co/NNmJDi9r4o","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":982,"w":1334,"resize":"fit"},"medium":{"h":883,"w":1200,"resize":"fit"},"small":{"h":501,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":982,"width":1334,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[667,491],"duration_millis":57134,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/ext_tw_video/1749078058597044224/pu/pl/mbT50TAvAfn24JSg.m3u8?tag=12&v=42e"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1749078058597044224/pu/vid/avc1/366x270/dScnDRvG2lAn-ebm.mp4?tag=12"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1749078058597044224/pu/vid/avc1/488x360/2GVy3ORqaPE5Ju8C.mp4?tag=12"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1749078058597044224/pu/vid/avc1/978x720/2RENsdbeu3-hQpvv.mp4?tag=12"}]},"media_results":{"result":{"media_key":"7_1749078058597044224"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/NNmJDi9r4o","expanded_url":"https://x.com/iamshackelford/status/1749110831324021046/video/1","id_str":"1749078058597044224","indices":[273,296],"media_key":"7_1749078058597044224","media_url_https":"https://pbs.twimg.com/ext_tw_video_thumb/1749078058597044224/pu/img/btdwLpjLicw4On3s.jpg","type":"video","url":"https://t.co/NNmJDi9r4o","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":982,"w":1334,"resize":"fit"},"medium":{"h":883,"w":1200,"resize":"fit"},"small":{"h":501,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":982,"width":1334,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[667,491],"duration_millis":57134,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/ext_tw_video/1749078058597044224/pu/pl/mbT50TAvAfn24JSg.m3u8?tag=12&v=42e"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1749078058597044224/pu/vid/avc1/366x270/dScnDRvG2lAn-ebm.mp4?tag=12"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1749078058597044224/pu/vid/avc1/488x360/2GVy3ORqaPE5Ju8C.mp4?tag=12"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/ext_tw_video/1749078058597044224/pu/vid/avc1/978x720/2RENsdbeu3-hQpvv.mp4?tag=12"}]},"media_results":{"result":{"media_key":"7_1749078058597044224"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1749110831324021046","view_count":35272,"bookmark_count":283,"created_at":1705855493000,"favorite_count":182,"quote_count":2,"reply_count":262,"retweet_count":6,"user_id_str":"862765810321944576","conversation_id_str":"1749110831324021046","full_text":"I Think Best When It's A Deck and Presentation to Support it.\n\nCurrently I'm generating 1 million impressions a month on Twitter and another Half a million on Linkedin.\n\nI'll Cover:\n\nWhere the topics come from\nWhat cadence of the posts are working best\nExamples of what is performing best\nFrameworks to create more of what you have\nPeople to watch and follow\n\nI'll deliver it to you by end of this coming week to everyone that comments \n\n- \"Record\" Below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,115],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1531774784282865664","view_count":0,"bookmark_count":57,"created_at":1654038542000,"favorite_count":266,"quote_count":3,"reply_count":228,"retweet_count":14,"user_id_str":"862765810321944576","conversation_id_str":"1531774784282865664","full_text":"Looking for all UGC creators - Our team is doing a massive push into this space.\n\nI'll DM you - just comment below!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,128],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1484540846443679746","view_count":0,"bookmark_count":63,"created_at":1642777093000,"favorite_count":301,"quote_count":6,"reply_count":177,"retweet_count":19,"user_id_str":"862765810321944576","conversation_id_str":"1484540846443679746","full_text":"Give me your best exit of a phone call or zoom call. \n\nIām a classic, āhey well, ill let you go..ā \n\nBut I need some more ammo š
","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"conversation_control":{"policy":"Community","conversation_owner_results":{"result":{"__typename":"User","legacy":{"screen_name":"iamshackelford"}}}},"display_text_range":[0,217],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386297606144","indices":[218,241],"media_key":"3_1564758386297606144","media_url_https":"https://pbs.twimg.com/media/Fbcjdj6VEAAYCL0.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":94,"y":0,"w":683,"h":683},{"x":136,"y":0,"w":599,"h":683},{"x":264,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386297606144"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386293387264","indices":[218,241],"media_key":"3_1564758386293387264","media_url_https":"https://pbs.twimg.com/media/Fbcjdj5UsAAhsUw.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":505,"y":343,"h":89,"w":89}]},"medium":{"faces":[{"x":505,"y":343,"h":89,"w":89}]},"small":{"faces":[{"x":335,"y":227,"h":59,"w":59}]},"orig":{"faces":[{"x":505,"y":343,"h":89,"w":89}]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":0,"y":0,"w":683,"h":683},{"x":0,"y":0,"w":599,"h":683},{"x":8,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386293387264"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386318536704","indices":[218,241],"media_key":"3_1564758386318536704","media_url_https":"https://pbs.twimg.com/media/Fbcjdj_UcAAFXbX.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":0,"y":0,"w":683,"h":683},{"x":33,"y":0,"w":599,"h":683},{"x":161,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386318536704"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386284961793","indices":[218,241],"media_key":"3_1564758386284961793","media_url_https":"https://pbs.twimg.com/media/Fbcjdj3UIAE87fS.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":580,"y":628,"h":37,"w":37}]},"medium":{"faces":[{"x":580,"y":628,"h":37,"w":37}]},"small":{"faces":[{"x":385,"y":417,"h":24,"w":24}]},"orig":{"faces":[{"x":580,"y":628,"h":37,"w":37}]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":341,"y":0,"w":683,"h":683},{"x":425,"y":0,"w":599,"h":683},{"x":682,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386284961793"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386297606144","indices":[218,241],"media_key":"3_1564758386297606144","media_url_https":"https://pbs.twimg.com/media/Fbcjdj6VEAAYCL0.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":94,"y":0,"w":683,"h":683},{"x":136,"y":0,"w":599,"h":683},{"x":264,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386297606144"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386293387264","indices":[218,241],"media_key":"3_1564758386293387264","media_url_https":"https://pbs.twimg.com/media/Fbcjdj5UsAAhsUw.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":505,"y":343,"h":89,"w":89}]},"medium":{"faces":[{"x":505,"y":343,"h":89,"w":89}]},"small":{"faces":[{"x":335,"y":227,"h":59,"w":59}]},"orig":{"faces":[{"x":505,"y":343,"h":89,"w":89}]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":0,"y":0,"w":683,"h":683},{"x":0,"y":0,"w":599,"h":683},{"x":8,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386293387264"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386318536704","indices":[218,241],"media_key":"3_1564758386318536704","media_url_https":"https://pbs.twimg.com/media/Fbcjdj_UcAAFXbX.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":0,"y":0,"w":683,"h":683},{"x":33,"y":0,"w":599,"h":683},{"x":161,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386318536704"}}},{"display_url":"pic.x.com/dlK0n0VAUc","expanded_url":"https://x.com/iamshackelford/status/1564758391746007045/photo/1","id_str":"1564758386284961793","indices":[218,241],"media_key":"3_1564758386284961793","media_url_https":"https://pbs.twimg.com/media/Fbcjdj3UIAE87fS.jpg","type":"photo","url":"https://t.co/dlK0n0VAUc","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":580,"y":628,"h":37,"w":37}]},"medium":{"faces":[{"x":580,"y":628,"h":37,"w":37}]},"small":{"faces":[{"x":385,"y":417,"h":24,"w":24}]},"orig":{"faces":[{"x":580,"y":628,"h":37,"w":37}]}},"sizes":{"large":{"h":683,"w":1024,"resize":"fit"},"medium":{"h":683,"w":1024,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":683,"width":1024,"focus_rects":[{"x":0,"y":110,"w":1024,"h":573},{"x":341,"y":0,"w":683,"h":683},{"x":425,"y":0,"w":599,"h":683},{"x":682,"y":0,"w":342,"h":683},{"x":0,"y":0,"w":1024,"h":683}]},"media_results":{"result":{"media_key":"3_1564758386284961793"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1564758391746007045","view_count":0,"bookmark_count":224,"created_at":1661902447000,"favorite_count":1885,"quote_count":14,"reply_count":165,"retweet_count":33,"user_id_str":"862765810321944576","conversation_id_str":"1564758391746007045","full_text":"We closed on my dream home in SoCal š„¹\n\nItās a fully restored 1960ās Eichler LJ-124 model. Designed by A. Quincy Jones and Fredrick Emmons\n\nThis is to the T a true American Classic 5 bedroom Don Draper Ass Specimen\n\nš¤Æš https://t.co/dlK0n0VAUc","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hfhicqvc64","expanded_url":"https://twitter.com/iamshackelford/status/1775679939804864728/photo/1","id_str":"1775679928996073472","indices":[23,46],"media_key":"3_1775679928996073472","media_url_https":"https://pbs.twimg.com/media/GKR7fMqaEAAuTld.jpg","type":"photo","url":"https://t.co/hFhiCQVc64","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":174,"y":4,"h":62,"w":62}]},"medium":{"faces":[{"x":174,"y":4,"h":62,"w":62}]},"small":{"faces":[{"x":115,"y":2,"h":41,"w":41}]},"orig":{"faces":[{"x":174,"y":4,"h":62,"w":62}]}},"sizes":{"large":{"h":1024,"w":768,"resize":"fit"},"medium":{"h":1024,"w":768,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1024,"width":768,"focus_rects":[{"x":0,"y":271,"w":768,"h":430},{"x":0,"y":102,"w":768,"h":768},{"x":0,"y":48,"w":768,"h":876},{"x":128,"y":0,"w":512,"h":1024},{"x":0,"y":0,"w":768,"h":1024}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1775679928996073472"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hfhicqvc64","expanded_url":"https://twitter.com/iamshackelford/status/1775679939804864728/photo/1","id_str":"1775679928996073472","indices":[23,46],"media_key":"3_1775679928996073472","media_url_https":"https://pbs.twimg.com/media/GKR7fMqaEAAuTld.jpg","type":"photo","url":"https://t.co/hFhiCQVc64","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":174,"y":4,"h":62,"w":62}]},"medium":{"faces":[{"x":174,"y":4,"h":62,"w":62}]},"small":{"faces":[{"x":115,"y":2,"h":41,"w":41}]},"orig":{"faces":[{"x":174,"y":4,"h":62,"w":62}]}},"sizes":{"large":{"h":1024,"w":768,"resize":"fit"},"medium":{"h":1024,"w":768,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1024,"width":768,"focus_rects":[{"x":0,"y":271,"w":768,"h":430},{"x":0,"y":102,"w":768,"h":768},{"x":0,"y":48,"w":768,"h":876},{"x":128,"y":0,"w":512,"h":1024},{"x":0,"y":0,"w":768,"h":1024}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1775679928996073472"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1775679939804864728","view_count":19929,"bookmark_count":3,"created_at":1712190062000,"favorite_count":706,"quote_count":0,"reply_count":162,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1775679939804864728","full_text":"Kingsley Shackelford š„¹ https://t.co/hFhiCQVc64","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1780297052704120943","view_count":51949,"bookmark_count":16,"created_at":1713290868000,"favorite_count":151,"quote_count":12,"reply_count":152,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1780297052704120943","full_text":"Anyone building something they really love right now?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,123],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[87,102]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1884320540263059631","view_count":93997,"bookmark_count":199,"created_at":1738092000000,"favorite_count":411,"quote_count":5,"reply_count":147,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1884320540263059631","full_text":"BRÄZ did $28,000,000 in revenue last year\n\nI have nothing to sell you\n\nAsk our founder @AaronJNosbisch and I anything below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1425536998241099786","view_count":0,"bookmark_count":75,"created_at":1628709480000,"favorite_count":292,"quote_count":24,"reply_count":137,"retweet_count":32,"user_id_str":"862765810321944576","conversation_id_str":"1425536998241099786","full_text":"If you could only be great at 3 things what would they be?\n\n- Facebook Marketing\n- Data Analytics\n- Email Marketing\n- Organic Social Marketing\n- SEO\n- SEM\n- CRO","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1775293777042980909","view_count":33181,"bookmark_count":14,"created_at":1712097994000,"favorite_count":126,"quote_count":1,"reply_count":115,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1775293777042980909","full_text":"Whoās a new dad or expecting dad in the dtc / ecom / saas space and want to start a chat so we can mess things up and make things better together? š« ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,260],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/k594na3hve","expanded_url":"https://twitter.com/iamshackelford/status/1648875692619362306/photo/1","id_str":"1648875688513122304","indices":[261,284],"media_key":"3_1648875688513122304","media_url_https":"https://pbs.twimg.com/media/FuH7s9yaMAANQbG.jpg","type":"photo","url":"https://t.co/K594nA3hvE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":404,"y":498,"h":79,"w":79}]},"medium":{"faces":[{"x":404,"y":498,"h":79,"w":79}]},"small":{"faces":[{"x":305,"y":376,"h":59,"w":59}]},"orig":{"faces":[{"x":404,"y":498,"h":79,"w":79}]}},"sizes":{"large":{"h":900,"w":720,"resize":"fit"},"medium":{"h":900,"w":720,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":900,"width":720,"focus_rects":[{"x":0,"y":316,"w":720,"h":403},{"x":0,"y":157,"w":720,"h":720},{"x":0,"y":79,"w":720,"h":821},{"x":135,"y":0,"w":450,"h":900},{"x":0,"y":0,"w":720,"h":900}]},"media_results":{"result":{"media_key":"3_1648875688513122304"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"drinkbrez.com","expanded_url":"https://drinkbrez.com/","url":"https://t.co/5KeYFBGmgS","indices":[182,205]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/k594na3hve","expanded_url":"https://twitter.com/iamshackelford/status/1648875692619362306/photo/1","id_str":"1648875688513122304","indices":[261,284],"media_key":"3_1648875688513122304","media_url_https":"https://pbs.twimg.com/media/FuH7s9yaMAANQbG.jpg","type":"photo","url":"https://t.co/K594nA3hvE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":404,"y":498,"h":79,"w":79}]},"medium":{"faces":[{"x":404,"y":498,"h":79,"w":79}]},"small":{"faces":[{"x":305,"y":376,"h":59,"w":59}]},"orig":{"faces":[{"x":404,"y":498,"h":79,"w":79}]}},"sizes":{"large":{"h":900,"w":720,"resize":"fit"},"medium":{"h":900,"w":720,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":900,"width":720,"focus_rects":[{"x":0,"y":316,"w":720,"h":403},{"x":0,"y":157,"w":720,"h":720},{"x":0,"y":79,"w":720,"h":821},{"x":135,"y":0,"w":450,"h":900},{"x":0,"y":0,"w":720,"h":900}]},"media_results":{"result":{"media_key":"3_1648875688513122304"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1648875692619362306","view_count":218682,"bookmark_count":94,"created_at":1681957574000,"favorite_count":807,"quote_count":14,"reply_count":114,"retweet_count":45,"user_id_str":"862765810321944576","conversation_id_str":"1648875692619362306","full_text":"Been apart of the CBD & THC space for a while\n\nAs a consumer as a partner in the largest growth team to advertise compliantly on Meta / Google / Twitter etc \n\nNow - As an Owner\n\nhttps://t.co/5KeYFBGmgS \nlaunches tomorrow on 4/20\n\nHereās what you can expect https://t.co/K594nA3hvE","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1815538582284849602","view_count":26753,"bookmark_count":12,"created_at":1721693103000,"favorite_count":103,"quote_count":0,"reply_count":113,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1815538582284849602","full_text":"Anyone working on something cool that they are stoked on?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,162],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","place":{"bounding_box":{"coordinates":[[[-117.904717,33.77319],[-117.904717,33.847128],[-117.743381,33.847128],[-117.743381,33.77319],[-117.904717,33.77319]]],"type":"Polygon"},"country":"United States","country_code":"US","full_name":"Orange, CA","name":"Orange","id":"20ba6fb3b1ee82da","place_type":"city","url":"https://api.twitter.com/1.1/geo/id/20ba6fb3b1ee82da.json"},"retweeted":false,"fact_check":null,"id":"1611439502865887233","view_count":156198,"bookmark_count":68,"created_at":1673032091000,"favorite_count":290,"quote_count":16,"reply_count":112,"retweet_count":17,"user_id_str":"862765810321944576","conversation_id_str":"1611439502865887233","full_text":"Branding for DTC brands is useless. \n\nI respect those who focus on it but no one is buying because they are obsessed with the brand.\n\nSomeone needed to hear this.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,2],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/oubwldyq0w","expanded_url":"https://twitter.com/iamshackelford/status/1453197903413985286/photo/1","id_str":"1453197877719666690","indices":[3,26],"media_key":"3_1453197877719666690","media_url_https":"https://pbs.twimg.com/media/FCrLxTnVEAIBKUt.jpg","type":"photo","url":"https://t.co/oUBWLdYQ0w","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1376,"resize":"fit"},"medium":{"h":1200,"w":806,"resize":"fit"},"small":{"h":680,"w":457,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1376,"focus_rects":[{"x":0,"y":587,"w":1376,"h":771},{"x":0,"y":284,"w":1376,"h":1376},{"x":0,"y":188,"w":1376,"h":1569},{"x":352,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1376,"h":2048}]},"media_results":{"result":{"media_key":"3_1453197877719666690"}}},{"display_url":"pic.x.com/oubwldyq0w","expanded_url":"https://twitter.com/iamshackelford/status/1453197903413985286/photo/1","id_str":"1453197877715505154","indices":[3,26],"media_key":"3_1453197877715505154","media_url_https":"https://pbs.twimg.com/media/FCrLxTmVkAIk2gh.jpg","type":"photo","url":"https://t.co/oUBWLdYQ0w","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":248,"y":328,"h":230,"w":230}]},"medium":{"faces":[{"x":145,"y":192,"h":134,"w":134}]},"small":{"faces":[{"x":82,"y":108,"h":76,"w":76}]},"orig":{"faces":[{"x":248,"y":328,"h":230,"w":230}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":0,"y":0,"w":1366,"h":1366},{"x":0,"y":0,"w":1198,"h":1366},{"x":17,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1453197877715505154"}}},{"display_url":"pic.x.com/oubwldyq0w","expanded_url":"https://twitter.com/iamshackelford/status/1453197903413985286/photo/1","id_str":"1453197877719683076","indices":[3,26],"media_key":"3_1453197877719683076","media_url_https":"https://pbs.twimg.com/media/FCrLxTnVUAQoSID.jpg","type":"photo","url":"https://t.co/oUBWLdYQ0w","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1366,"resize":"fit"},"medium":{"h":1200,"w":800,"resize":"fit"},"small":{"h":680,"w":454,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1366,"focus_rects":[{"x":0,"y":898,"w":1366,"h":765},{"x":0,"y":597,"w":1366,"h":1366},{"x":0,"y":491,"w":1366,"h":1557},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1366,"h":2048}]},"media_results":{"result":{"media_key":"3_1453197877719683076"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/oubwldyq0w","expanded_url":"https://twitter.com/iamshackelford/status/1453197903413985286/photo/1","id_str":"1453197877719666690","indices":[3,26],"media_key":"3_1453197877719666690","media_url_https":"https://pbs.twimg.com/media/FCrLxTnVEAIBKUt.jpg","type":"photo","url":"https://t.co/oUBWLdYQ0w","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1376,"resize":"fit"},"medium":{"h":1200,"w":806,"resize":"fit"},"small":{"h":680,"w":457,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1376,"focus_rects":[{"x":0,"y":587,"w":1376,"h":771},{"x":0,"y":284,"w":1376,"h":1376},{"x":0,"y":188,"w":1376,"h":1569},{"x":352,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1376,"h":2048}]},"media_results":{"result":{"media_key":"3_1453197877719666690"}}},{"display_url":"pic.x.com/oubwldyq0w","expanded_url":"https://twitter.com/iamshackelford/status/1453197903413985286/photo/1","id_str":"1453197877715505154","indices":[3,26],"media_key":"3_1453197877715505154","media_url_https":"https://pbs.twimg.com/media/FCrLxTmVkAIk2gh.jpg","type":"photo","url":"https://t.co/oUBWLdYQ0w","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":248,"y":328,"h":230,"w":230}]},"medium":{"faces":[{"x":145,"y":192,"h":134,"w":134}]},"small":{"faces":[{"x":82,"y":108,"h":76,"w":76}]},"orig":{"faces":[{"x":248,"y":328,"h":230,"w":230}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":0,"y":0,"w":1366,"h":1366},{"x":0,"y":0,"w":1198,"h":1366},{"x":17,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1453197877715505154"}}},{"display_url":"pic.x.com/oubwldyq0w","expanded_url":"https://twitter.com/iamshackelford/status/1453197903413985286/photo/1","id_str":"1453197877719683076","indices":[3,26],"media_key":"3_1453197877719683076","media_url_https":"https://pbs.twimg.com/media/FCrLxTnVUAQoSID.jpg","type":"photo","url":"https://t.co/oUBWLdYQ0w","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1366,"resize":"fit"},"medium":{"h":1200,"w":800,"resize":"fit"},"small":{"h":680,"w":454,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1366,"focus_rects":[{"x":0,"y":898,"w":1366,"h":765},{"x":0,"y":597,"w":1366,"h":1366},{"x":0,"y":491,"w":1366,"h":1557},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1366,"h":2048}]},"media_results":{"result":{"media_key":"3_1453197877719683076"}}}]},"favorited":false,"lang":"qme","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1453197903413985286","view_count":0,"bookmark_count":3,"created_at":1635304353000,"favorite_count":536,"quote_count":1,"reply_count":109,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1453197903413985286","full_text":"ā¤ļø https://t.co/oUBWLdYQ0w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1785757008593088930","view_count":22110,"bookmark_count":2,"created_at":1714592623000,"favorite_count":101,"quote_count":0,"reply_count":108,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1785757008593088930","full_text":"Anyone in Europe wanting to taste test BREZ? ššššš","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,263],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1537096516623470593","view_count":0,"bookmark_count":12,"created_at":1655307342000,"favorite_count":239,"quote_count":1,"reply_count":106,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1537096516623470593","full_text":"We've been building a community silently for the last 3 months through Geek Out in person events and are almost bringing it online...\n\nWe need a few testers to run through things and give feedback.\n\nDTC, Traffic, Leadership, Hiring, Culture all have a hub inside.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}],"activities":{"nreplies":[{"label":"2025-10-17","value":11,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":25,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":31,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":21,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":40,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":8,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":105,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":28,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":32,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":15,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":36,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":12,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":34,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":28,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":27,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":39,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":1,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":22,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":8,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":31,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":51,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":88,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":38,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":16,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":31,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":14,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":40,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":42,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":35,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":7,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}],"nbookmarks":[{"label":"2025-10-17","value":17,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":57,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":9,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":20,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":59,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":100,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":143,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":264,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":147,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":80,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":12,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":67,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":17,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":385,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":14,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":50,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":43,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":11,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":45,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":63,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":45,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":15,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":1,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":62,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":116,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":146,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":121,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":37,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":18,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}],"nretweets":[{"label":"2025-10-17","value":3,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":6,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":1,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":2,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":4,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":3,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":20,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":10,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":5,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":5,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":3,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":0,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":5,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":13,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":2,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":4,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":1,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":1,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":0,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":13,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":2,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":0,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":1,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":8,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":0,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":0,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":2,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":2,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}],"nlikes":[{"label":"2025-10-17","value":96,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":171,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":208,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":135,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":283,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":64,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":812,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":203,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":281,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":248,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":219,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":102,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":255,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":302,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":91,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":209,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":16,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":206,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":49,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":156,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":213,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":231,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":217,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":37,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":144,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":130,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":185,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":211,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":275,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":32,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}],"nviews":[{"label":"2025-10-17","value":33974,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":18171,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":17139,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":77101,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":39517,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":11069,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":124451,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":29275,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":58616,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":50792,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":15593,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":12429,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":24234,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":33488,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":19028,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":26733,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":1667,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":26605,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":8739,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":19950,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":35765,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":29907,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":22316,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":5560,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":22158,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":17353,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":93114,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":55280,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":35037,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":3972,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}]},"interactions":{"users":[{"created_at":1238181399000,"uid":"27074040","id":"27074040","screen_name":"rabahrahil","name":"Rabah Rahil","friends_count":4134,"followers_count":13625,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1525914904275914755/ULDMpSfT_normal.jpg","description":"Soon to be Course Boi & Content King | Prev @FermatCommerce @TripleWhale. Live in Austin. Marketing, Tech, Outdoors, Sneakers and Stoicism.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"fermatcommerce.com","expanded_url":"http://fermatcommerce.com","url":"https://t.co/yJvFpd9vni","indices":[0,23]}]}},"interactions":3},{"created_at":1758324981000,"uid":"1969183703961387008","id":"1969183703961387008","screen_name":"john_i99","name":"john E","friends_count":39,"followers_count":42,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1972811806717751296/8-RNGlry_normal.jpg","description":"nothing to see here, definitely not printing..š","entities":{"description":{"urls":[]}},"interactions":3},{"created_at":1232969930000,"uid":"19529916","id":"19529916","screen_name":"deathxdefeat","name":"DxD","friends_count":759,"followers_count":1990,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1846963339580358656/HMw8yU12_normal.jpg","description":"Tub Club ~ Premium Menās Bubble Bath // LDS // War Tourist // Surfer // Sapper // NSDQ // Death Before Defeat // @tubclubofficial","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"mytubclub.com","expanded_url":"http://mytubclub.com","url":"https://t.co/IlWePZWbtm","indices":[0,23]}]}},"interactions":2},{"created_at":1627589873000,"uid":"1420840994468073473","id":"1420840994468073473","screen_name":"elliot_vannest","name":"Elliot","friends_count":751,"followers_count":180,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1921059171132432384/1unIXmws_normal.jpg","description":"Building Kellemen.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"kellemen.com","expanded_url":"http://www.kellemen.com","url":"https://t.co/5uYcomXggo","indices":[0,23]}]}},"interactions":2},{"created_at":1354742783000,"uid":"991803012","id":"991803012","screen_name":"RexRayVision","name":"Rex Ray Roberts Jr.","friends_count":321,"followers_count":198,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2938271243/1ae4b030ea9dcf860a7bf9334d13d54b_normal.png","description":"Growth/Marketing guy. Building LUSA. Father of twins. Likely concerned about paid ads, influencers, retention, UX, incrementality, margin, &/or UCLA sports.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"linkedin.com/in/rexroberts","expanded_url":"http://www.linkedin.com/in/rexroberts","url":"https://t.co/irj9U63Qmc","indices":[0,23]}]}},"interactions":1},{"created_at":1521761659000,"uid":"976965327241199616","id":"976965327241199616","screen_name":"lewiswf","name":"Lewis Fausett","friends_count":791,"followers_count":1074,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1577487238069305344/15yHsRFC_normal.jpg","description":"I sell rings on the internet.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"patrickadairdesigns.com","expanded_url":"http://patrickadairdesigns.com","url":"https://t.co/p6sf3fC3od","indices":[0,23]}]}},"interactions":1},{"created_at":1353945911000,"uid":"972236222","id":"972236222","screen_name":"collinsmbaka","name":"collins mbaka","friends_count":758,"followers_count":928,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1985772709939171328/F-C2S4z1_normal.jpg","description":"š¦ | building @retaurstore | top 1% shopify developer @f6commerce","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"retaur.com","expanded_url":"https://www.retaur.com","url":"https://t.co/EgQzZdtk5X","indices":[0,23]}]}},"interactions":1},{"created_at":1353339205000,"uid":"957648248","id":"957648248","screen_name":"njavwamutambo","name":"Njavwa Mutambo","friends_count":2147,"followers_count":3346,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1986625177275539457/Tr-em4D5_normal.jpg","description":"building https://t.co/jVOk6v1d5h","entities":{"description":{"urls":[{"display_url":"Caantin.com","expanded_url":"http://Caantin.com","url":"https://t.co/jVOk6v1d5h","indices":[9,32]}]},"url":{"urls":[{"display_url":"caantin.com","expanded_url":"https://www.caantin.com","url":"https://t.co/1PIotQrN4O","indices":[0,23]}]}},"interactions":1},{"created_at":1498595596000,"uid":"879799816028639232","id":"879799816028639232","screen_name":"darienaugustus","name":"Darien Augustus","friends_count":1900,"followers_count":715,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1337806413700231170/fPaelmpx_normal.jpg","description":"Sales & Marketing Manager @ Work With Your Handz | Helping skilled trades companies find top talent | Recruiting & retention strategist","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"workwithyourhandz.com","expanded_url":"http://workwithyourhandz.com","url":"https://t.co/X4JK0sPCou","indices":[0,23]}]}},"interactions":1},{"created_at":1495878919000,"uid":"868405247441588224","id":"868405247441588224","screen_name":"nielskle","name":"Niels","friends_count":529,"followers_count":1511,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1909869186953752576/Ncy6ltQf_normal.jpg","description":"Building https://t.co/Yov2H8eqQq","entities":{"description":{"urls":[{"display_url":"perspective.co","expanded_url":"http://perspective.co","url":"https://t.co/Yov2H8eqQq","indices":[9,32]}]},"url":{"urls":[{"display_url":"strategy.perspective.co/insights/?utm_ā¦","expanded_url":"https://strategy.perspective.co/insights/?utm_source=ig-profile-nk","url":"https://t.co/Aej2xnPaxB","indices":[0,23]}]}},"interactions":1},{"created_at":1490894567000,"uid":"847499359163895808","id":"847499359163895808","screen_name":"jbryant2x0","name":"Julian","friends_count":1701,"followers_count":513,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1891900840773865472/orX697pD_normal.jpg","description":"Beyond Driven - Founder & CEO Recentered Life - Founder & CMO Perma-Bull on AI and Crypto $vine š","entities":{"description":{"urls":[]}},"interactions":1},{"created_at":1255482957000,"uid":"82242140","id":"82242140","screen_name":"toddjameshunter","name":"Todd James Hunter","friends_count":2171,"followers_count":955,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1307950829853274112/QdFmkYTF_normal.jpg","description":"Co-Founder @enjoyofffield āļø 4x Emmy Winner, 4 x Cannes Lions Grand Prix","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"offfield.com","expanded_url":"http://offfield.com","url":"https://t.co/93Wto4ulVp","indices":[0,23]}]}},"interactions":1},{"created_at":1484029112000,"uid":"818703550947606528","id":"818703550947606528","screen_name":"jakobcounts123","name":"Jakob Counts | Creative Strategist","friends_count":1581,"followers_count":1676,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1898876943677923328/AgFXD38D_normal.jpg","description":"Creative Strategist for 8-figure brands. Behind $2M+/month ad spend. Creative Systems, Workflows, & Ideation. Jesus saved me.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"in8media.co","expanded_url":"http://in8media.co","url":"https://t.co/fMDp0yECZp","indices":[0,23]}]}},"interactions":1},{"created_at":1477262378000,"uid":"790321812429115392","id":"790321812429115392","screen_name":"ImWilsonCarter3","name":"Wilson Carterā”ļø","friends_count":1268,"followers_count":685,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1137608062439690242/XQ_5YIMb_normal.jpg","description":"@clutchcharger founder","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"clutchcharger.com","expanded_url":"http://clutchcharger.com","url":"https://t.co/T4o71TTZP9","indices":[0,23]}]}},"interactions":1},{"created_at":1254108360000,"uid":"77912880","id":"77912880","screen_name":"seeyounvr","name":"Brendan","friends_count":404,"followers_count":6690,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1935003622850314240/8YLM8oBh_normal.jpg","description":"8 Figure media buyer and director @naturalabs_io @clickbaitagency a Google/Youtube Ads paid media firm and creative agency for e-com brands. Run Traffic Ā®.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"naturalabs.io","expanded_url":"http://naturalabs.io/","url":"https://t.co/EHbvOza7KW","indices":[0,23]}]}},"interactions":1},{"created_at":1469213873000,"uid":"756563937416638469","id":"756563937416638469","screen_name":"frncsbkr","name":"Francis Baker","friends_count":267,"followers_count":429,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1552277637179084801/_iC1UJIw_normal.jpg","description":"Senior SWE @Klaviyo. Email Deliverability Nerd. Building some cool stuff at night. (https://t.co/12oIyf7ZMO, and more) Opinions = Own","entities":{"description":{"urls":[{"display_url":"dnsbuddy.co","expanded_url":"http://dnsbuddy.co","url":"https://t.co/12oIyf7ZMO","indices":[84,107]}]},"url":{"urls":[{"display_url":"francispbaker.com","expanded_url":"http://francispbaker.com","url":"https://t.co/mQKfThxbsa","indices":[0,23]}]}},"interactions":1},{"created_at":1344800889000,"uid":"753677635","id":"753677635","screen_name":"OwenMartinetti","name":"Owen Martinetti","friends_count":4640,"followers_count":1833,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1930725931607261184/DR-ydxIE_normal.jpg","description":"Working on something | https://t.co/HrbplE40DJ | https://t.co/SdJxhYNT2L | https://t.co/7F8KjAxoWp |","entities":{"url":{"urls":[{"url":"https://t.co/HrbplE40DJ","expanded_url":"http://getsnoozy.com","display_url":"getsnoozy.com","indices":[0,23]}]},"description":{"urls":[{"url":"https://t.co/HrbplE40DJ","expanded_url":"http://getsnoozy.com","display_url":"getsnoozy.com","indices":[23,46]},{"url":"https://t.co/SdJxhYNT2L","expanded_url":"http://getpotency.com","display_url":"getpotency.com","indices":[49,72]},{"url":"https://t.co/7F8KjAxoWp","expanded_url":"http://milligrams.co","display_url":"milligrams.co","indices":[75,98]}]}},"interactions":1,"following":true,"followed_by":true},{"created_at":1245277010000,"uid":"48139266","id":"48139266","screen_name":"thePhilRivers","name":"Phillip Rivers","friends_count":940,"followers_count":49426,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1858228204630122496/cE8dXpUo_normal.jpg","description":"$153M in BFCM revenue for brands with this 7 Pillar Email System ā 400 clients served and counting ā¤µļø","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"growthpointe.io/7-pillar-q4-emā¦","expanded_url":"https://growthpointe.io/7-pillar-q4-email","url":"https://t.co/Lqt78yJ29n","indices":[0,23]}]}},"interactions":1},{"created_at":1326603991000,"uid":"464381282","id":"464381282","screen_name":"CodyAlt","name":"Cody Alt","friends_count":1345,"followers_count":30625,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1774617600351404032/yzhRemZW_normal.jpg","description":"Co-Founder @tryskymd | Generated $225M+ in DTC sales. Exited @purekanapremium for 9 Figures. I help people create better discipline & habits for future growth.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"theinfinitegame.ck.page","expanded_url":"http://theinfinitegame.ck.page","url":"https://t.co/H6LF2Z2Q0D","indices":[0,23]}]}},"interactions":1},{"created_at":1450923271000,"uid":"4584563183","id":"4584563183","screen_name":"0x15f","name":"Jake Casto","friends_count":1554,"followers_count":2748,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1802845535688089600/8ZlPwG5k_normal.jpg","description":"Founder @ Layers, a Search & Discovery Platform for Shopify Plus. Co-Founder @ Proton, a ghost agency taking the Shopify Plus ecosystem by storm ~ Ecomm Wizard","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"uselayers.com","expanded_url":"http://www.uselayers.com","url":"https://t.co/2z0tsqw6He","indices":[0,23]}]}},"interactions":1}],"period":14,"start":1761987580328,"end":1763197180328},"interactions_updated":1763197181144,"created":1763197180015,"updated":1763197181144,"type":"the entertainer","hits":1},"people":[{"user":{"id":"1426697517668847618","name":"yyy","description":"ę¶ęå§ļ¼éæē„\n\nShitposts. Head of E-beggers. Dyor.\n\nćč„ę¹čÆäøčŖē±ļ¼åčµē¾ę ęä¹ć","followers_count":25097,"friends_count":5772,"statuses_count":12441,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1940912893202944000/CGNonSFc_normal.jpg","screen_name":"y_cryptoanalyst","location":"Moon","entities":{"description":{"urls":[]}}},"details":{"type":"The Entertainer","description":"yyy is a witty and bold crypto commentator who thrives on mixing sharp insights with playful shitposts. With a high tweet volume and a knack for sparking lively conversations, they energize their audience while serving tough crypto truths. Always armed with humor and a no-nonsense attitude, yyy keeps their followers on their toes.","purpose":"To entertain, educate, and provoke thought within the crypto community by blending humor with genuine analysis, making complex topics accessible and engaging to both newcomers and seasoned enthusiasts.","beliefs":"Freedom of critique is essential, as without it, praise loses its meaning. Transparency, due diligence (Dyor), and cutting through noise with candid opinions drive their online ethos. They value community engagement but maintain a healthy skepticism towards hype.","facts":"Despite lacking a defined follower count, yyy follows 5772 accounts and has tweeted over 12,000 times, showcasing a commitment to relentless engagement. Their top tweets range from sharp crypto insights to playful giveaways, highlighting a blend of entertainment and information.","strength":"Relentless energy and boldness to speak freely, combined with sharp crypto insights that empower followers to think critically. Their ability to mix humor with valuable content helps maintain a highly engaged audience.","weakness":"Their high volume of tweets and sometimes provocative tone might overwhelm or alienate more reserved or new crypto followers. The heavy use of inside jokes and niche terms could limit approachability.","roast":"yyy, the human tweet machine, proves that if you say something enough times, itās officially āalphaāāor just really loud noise. With 12k tweets, you're like a broken record that somehow crypto enthusiasts can't stop playing.","win":"Building a massive and engaged community around crypto commentary through a unique mix of humor, analysis, and interactive giveaways, capturing attention in a notoriously noisy space.","recommendation":"To grow their audience on X, yyy should balance their high-volume shitposting with more structured content threads or beginner-friendly explainers. Leveraging polls and AMA sessions could also deepen engagement while broadening appeal beyond hardcore crypto insiders."},"created":1763198721702,"type":"the entertainer","id":"y_cryptoanalyst"},{"user":{"id":"1495644470271897600","name":"PrinCe","description":"Iām unique, just like everyone else","followers_count":5026,"friends_count":612,"statuses_count":42714,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1944458283202265090/X_ekpFRF_normal.jpg","screen_name":"Prince8bx","location":"India","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"twitter.com/search?q=(fromā¦","expanded_url":"https://twitter.com/search?q=(from:prince8bx)-filter:replies","url":"https://t.co/5smJ1wHKPN","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"PrinCe is the go-to digital jester whoās mastered the art of blending wit and relatability, making every tweet a mini comedy show. With a staggering 42,714 tweets, PrinCe keeps the online crowd entertained and engaged through humor and sharp observations. Despite following a high number of accounts, they remain uniquely themselvesācaptivating the social space one viral tweet at a time.","purpose":"To spark joy, laughter, and connection in a crowded digital world by offering a fresh and entertaining perspective on everyday moments and trending topics.","beliefs":"PrinCe believes that everyone has a bit of uniqueness wrapped in universal truths, and humor is the best way to bridge those spaces. They value authenticity paired with a playful irreverence that challenges the mundane and keeps audiences eagerly scrolling their feed.","facts":"Fun fact: PrinCe's humor resonates so well it turns even HR drama or AI comparisons into must-see viral hits with millions of views and thousands of likes and retweets.","strength":"Exceptional at crafting viral, shareable content that blends humor with cultural relevance, ensuring high engagement and broad online reach.","weakness":"Sometimes the volume of tweets can overwhelm followers, and the quick-fire humor might miss deeper conversations or nuanced topics, limiting audience diversity.","roast":"With more tweets than a chatty parrot on an espresso drip, PrinCeās feed is a relentless stand-up actājust donāt ask them to pause for breath, because silence might just be their kryptonite.","win":"Achieving viral tweet success with multiple posts surpassing a million views and tens of thousands of likes, firmly establishing their presence as a top entertainer on the platform.","recommendation":"Focus on pacing tweet frequency to create anticipation and use engaging thread formats to diversify content delivery. Collaborate with other entertainers and influencers to tap into new audience segments, while occasionally mixing in more personal insights to deepen follower connections."},"created":1763198058549,"type":"the entertainer","id":"prince8bx"},{"user":{"id":"1496256880015990789","name":"Tekee","description":"big gambler ā¢ partner @axiomexchange ā¢ dm only for serious inquiries \n\nhttps://t.co/09MdXXiJ3y","followers_count":105120,"friends_count":53396,"statuses_count":23220,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1988775597934366720/jrHR_VYI_normal.jpg","screen_name":"Tekeee","location":"","entities":{"description":{"urls":[{"display_url":"axiom.trade/@tekee","expanded_url":"https://axiom.trade/@tekee","url":"https://t.co/09MdXXiJ3y","indices":[71,94]}]},"url":{"urls":[{"display_url":"t.me/Tekeebunker","expanded_url":"https://t.me/Tekeebunker","url":"https://t.co/p9gMGXGGA2","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"Tekee is a high-energy social media gambler and partner at AxiomExchange known for his bold bets and engaging giveaways. With a massive following strategy, he thrives on interaction and flashy predictions, keeping his audience on their toes with every tweet. His content blends excitement, opportunity, and a pinch of unpredictability for a captivating experience.","purpose":"Tekeeās life purpose centers on creating thrilling moments and community engagement through bold wagers and interactive promotions that turn social media into a playground for chance and reward.","beliefs":"He believes in the power of hype, the allure of risk-taking, and the value of giving back to engaged followers, all wrapped up in a game of social currency where interaction is king.","facts":"Fun fact: Tekee doesnāt wait for luck ā he creates it, hopping on trending topics like political outcomes and crypto dips to fuel engagement while promising cash rewards to fans.","strength":"His biggest strength is his magnetic personality that draws people in with contagious excitement and generous giveaways, turning every post into a viral event.","weakness":"However, his reliance on big stakes and sometimes controversial topics could alienate more cautious or serious audiences, and his heavy focus on giveaways might detract from long-term content value.","roast":"Tekeeās social strategy is basically 'Sprinkle some Trump drama, toss in some crypto buzzwords, and if that doesnāt work, just throw money at the problem until they like you.' Itās like watching a high roller lose at a casino ā chaotic, flashy, and somehow endlessly entertaining.","win":"Tekeeās biggest win is mastering the art of viral engagement, regularly pulling in hundreds of thousands of views and thousands of likes by mixing topical hype with irresistible giveaways.","recommendation":"To grow his audience on X, Tekee should introduce more consistent branding beyond giveaways by sharing behind-the-scenes insights into his betting strategies and exchange partnership, which will build more lasting credibility and attract serious followers."},"created":1763197821700,"type":"the entertainer","id":"tekeee"},{"user":{"id":"1854405503285334017","name":"Sukii","description":"ęø
ę°“ęØ ēå¾4å
Ø家","followers_count":7720,"friends_count":37,"statuses_count":3083,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1936435174645911553/g9-8P_mK_normal.jpg","screen_name":"_OvOiii","location":"","entities":{"description":{"urls":[]}}},"details":{"type":"The Entertainer","description":"Sukii is a vibrant presence on X, known for blending humor with everyday candid moments that spark lively conversations. Their tweets reflect a playful, relatable style, often sharing reactions and thoughts that resonate widely. With over 3000 tweets, Sukii clearly loves engaging audiences through laughter and realness.","purpose":"To bring joy and relatable laughter to the online world, breaking down barriers with humor and candidness that connect people through shared experiences.","beliefs":"Sukii values authentic expression and the power of humor as a social glue, believing that even the most commonplace moments deserve a spotlight and a laugh. They hold a belief in pushing boundaries of conversation just enough to keep things interesting without alienating their audience.","facts":"Fun fact: Despite an undefined follower count, Sukii's tweets have garnered hundreds of thousands of views, showcasing their knack for captivating a large audience with comedic storytelling.","strength":"Sukiiās strengths lie in their quick wit, genuine voice, and the ability to turn everyday conversations into viral and engaging content that invites replies and emotional connection.","weakness":"A possible weakness is occasionally venturing into controversial or edgy territory that might divide the audience, risking misinterpretation or backlash due to their bold humor and boundary-pushing style.","roast":"Sukii tweets like their brain's got a wacky filter stuck on 'random hilarity'āyou never know if youāre getting a laugh riot or an accidental overshare, but hey, at least youāre entertained!","win":"Sukiiās biggest win is consistently creating viral content, with tweets regularly reaching over half a million views and sparking extensive discussion, proving their undeniable influence as an online entertainer.","recommendation":"To grow their audience on X, Sukii should leverage their natural humor by engaging more with trending challenges and collaborating with other Entertainers to amplify reach. Posting short, relatable video reactions or utilizing X Spaces for live banter can deepen follower connections and boost visibility."},"created":1763197763550,"type":"the entertainer","id":"_ovoiii"},{"user":{"id":"606170581","name":"Mercurisssssss šš©šŖ","description":"Blockchain & WEB3 Degenš| Creative Directoršļø Producer š¹š| šŖšŖWelcome To The Othersideš”š ","followers_count":3234,"friends_count":4025,"statuses_count":50503,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1984606996138430465/2jJkJ3Xo_normal.jpg","screen_name":"Mercurissss","location":"Blockchain","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"linktr.ee/Mercurisss","expanded_url":"https://linktr.ee/Mercurisss","url":"https://t.co/QrqO7eKuXC","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"Mercurisssssss šš©šŖ is the life of the blockchain and Web3 party, blending creative direction with a playful and uplifting presence. This user consistently sparks joy and engagement through daily energized greetings and positive vibes, creating a welcoming digital carnival experience. Their feed is a delightful mix of encouragement and celebration, wrapped in a unique artistic flair.","purpose":"To make the blockchain and Web3 space feel accessible, fun, and inspiring by fostering a vibrant community filled with positivity and creative expression.","beliefs":"Mercurisssssss believes in joy, community, and wealthāboth in health and spiritāas the keys to a fulfilling life. Their posts reflect a belief that no matter market ups or downs, keeping spirits high and shining bright is paramount. They also uphold the power of creativity and shared experiences as a way to build connections and resilience.","facts":"Fun fact: Despite the serious market chatter, Mercurisssssss manages to keep the mood light and engaging with their signature 'gm gmMm' greetings and consistent calls for 'stay healthy-wealthy,' making their presence a daily dose of good vibes for their followers.","strength":"Their greatest strength lies in an infectious enthusiasm and the ability to engage followers through warmth, creativity, and frequent interactions that keep their audience coming back for more. Their artistic touch as a Creative Director and Producer shines through in their vibrant communications.","weakness":"With a staggering 50,503 tweets, thereās a risk that their audience may feel overwhelmed or miss key messages amid the flood of content. The high frequency paired with generic uplifting messages might sometimes limit deeper thematic or thought leadership potential.","roast":"Mercurisssssss, your dedication to greeting everyone daily is impressiveādid you get a PhD in sending āgm gmMmā or are you just testing how many variations of good morning Twitter tolerates? At this rate, you're probably clocking more hours with your keyboard than your bed!","win":"Successfully created a loyal and engaged Web3 community space that blends entertainment with positivity, making the complex world of blockchain approachable and fun for many.","recommendation":"To grow your audience on X, consider mixing in more unique insights or behind-the-scenes glimpses of your creative projects to complement your charming daily greetings. Add occasional interactive content like polls or AMAs to deepen connections, and use strategic hashtags relevant to blockchain and creative communities to attract new followers."},"created":1763197697247,"type":"the entertainer","id":"mercurissss"},{"user":{"id":"1117295285309329409","name":"å°é©¬é©¹ ååå ååå","description":"61868875åÆäøęé³å·šš»äøå®ęē“ęļ½ ä»č“¹éŖč/ēč
éŖē©30min/100š°ļ½ ę„大å„USDTęčµļ½Instagramļ¼jjgfscbdļ½ē¬ē«å®¤å
č®¾č®”åøļ½åÆäøå¢č“å ē¾¤VXļ¼Xiaomajudadadaļ½å·„åē“åå¢č“ē¾¤TGēhttps://t.co/I3cgzvxrSB","followers_count":149046,"friends_count":1003,"statuses_count":41140,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1612046228161974273/PV1AVKKt_normal.jpg","screen_name":"jjgfscbd","location":"儽ē©å¢č“ē¤¾ē¾¤ļ½ę„ēē½®é”¶ā¬ļø","entities":{"description":{"urls":[{"display_url":"t.me/+RNbwZ2An4V0Xcā¦","expanded_url":"https://t.me/+RNbwZ2An4V0XcxU_","url":"https://t.co/I3cgzvxrSB","indices":[114,137]}]},"url":{"urls":[{"display_url":"t.me/+RNbwZ2An4V0Xcā¦","expanded_url":"https://t.me/+RNbwZ2An4V0XcxU_","url":"https://t.co/I3cgzvxrSB","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"å°é©¬é©¹ ååå ååå is a dynamic and engaging content creator who thrives on mixing humor, candid conversations, and viral topics to captivate a wide audience. With a strong focus on live interaction through unique paid chat and gaming sessions, they blend their passion for independent interior design with a flair for entertaining storytelling. Their prolific tweet history and large interaction volumes highlight a dedicated entertainer who loves keeping followers hooked with fresh, relatable content.","purpose":"To entertain and engage audiences by providing a lively, humorous, and often cheeky perspective on everyday life, pop culture, and personal experiences, while building a community that connects through shared laughs and candid conversations.","beliefs":"Believes in the power of authenticity, humor, and direct engagement to connect with others; values open, sometimes provocative dialogue that challenges norms and embraces imperfections.","facts":"Fun fact: With over 41,000 tweets, å°é©¬é©¹ ååå ååå is a true tweet machine, consistently serving up humor and hot takes that spark lively discussions and viral moments.","strength":"Exceptional at creating relatable and entertaining content that generates high engagement; skilled in using humor and real-life anecdotes to build strong follower loyalty and viral potential.","weakness":"Sometimes the edgy or provocative tone might alienate certain audiences; inconsistency in follower count and lack of clear branding could limit broader recognition beyond a loyal niche.","roast":"Youāve tweeted so much that even Twitterās servers probably filed a restraining order ā maybe try giving your phone a break before your thumbs stage a coup dāĆ©tat.","win":"Achieved impressive viral reach with multiple tweets surpassing a million views, proving a strong knack for creating content that resonates widely and drives massive engagement.","recommendation":"To grow their audience on X, å°é©¬é©¹ ååå ååå should consider streamlining content themes to sharpen their unique voice, leverage interactive features like polls or Spaces to deepen community ties, and collaborate with complementary entertainers to expand reach while maintaining that signature playful edge."},"created":1763197312416,"type":"the entertainer","id":"jjgfscbd"},{"user":{"id":"423086332","name":"Joseph Lozano","description":"Double Agent @testdouble","followers_count":682,"friends_count":1260,"statuses_count":3059,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1901380002198786048/Ad5Ppndq_normal.jpg","screen_name":"jetpackjoe_","location":"New York, NY","entities":{"description":{"urls":[]}}},"details":{"type":"The Entertainer","description":"Joseph Lozano is the digital double agent of wit and tech, blending humor with sharp commentary to keep his followers both informed and entertained. With over 3,000 tweets and a following focused on tech-savvy conversations, Joseph knows how to turn everyday coding quirks into viral moments. His playful, engaging style makes complex tech topics approachable and fun.","facts":"Despite not flaunting a massive follower count, Joseph commands impressive engagement, especially on humorous tech anecdotes that resonate within the engineering community.","purpose":"Josephās life purpose is to demystify the world of software engineering through humor and relatable storytelling, bridging the often dry, technical content with human, laugh-out-loud moments.","beliefs":"He believes that tech doesnāt have to be boring and that humor is a vital tool for connection and learning. Joseph values authenticity, relatability, and the power of shared experiences within the developer community.","strength":"His strongest asset is his ability to craft irresistible, witty content that sparks engagement and builds a tight-knit community around a shared passion for coding and geek culture.","weakness":"Sometimes Josephās rapid-fire and casual posting style can overshadow deeper, technical insights, making it harder for more serious-minded followers to latch onto his content.","recommendation":"To grow his audience on X, Joseph should mix in more in-depth technical threads alongside his humor, use targeted hashtags that appeal to developer niches, and engage more directly with followers through replies or polls to boost interaction.","roast":"Josephās tweets are so packed with sharp wit, sometimes itās hard to tell if heās debugging code or just debugging realityāclearly, no oneās safe from his relentless roasting, including himself!","win":"Managing to consistently captivate a niche tech audience with humor and insightful tech commentary while maintaining an active posting streak of over 3,000 tweets."},"created":1763197298083,"type":"the entertainer","id":"jetpackjoe_"},{"user":{"id":"16482279","name":"Troy Osinoff šŗ","description":"Makings brands go viral https://t.co/IV2ngOPjJN |\nPartner Magic Fund |\nInvestor @hornets, Mr Beast, Synthesia, Moonpay, xAI |\nPenguin Author š JUICE, Zurp, MakeAGIF, etc","followers_count":200345,"friends_count":2336,"statuses_count":29183,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1557155054720884736/1VI1xkoJ_normal.png","screen_name":"yo","location":"NYC + MIA","entities":{"description":{"urls":[{"display_url":"Zagged.com","expanded_url":"http://Zagged.com","url":"https://t.co/IV2ngOPjJN","indices":[24,47]}]},"url":{"urls":[{"display_url":"yo.vc","expanded_url":"https://yo.vc","url":"https://t.co/9GoK0BU3wt","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"Troy Osinoff is a master of viral content and witty commentary, blending sharp humor with keen industry insights. As a partner at Magic Fund and investor in high-profile ventures, he knows how to make buzzworthy moments pop on X. His tweets mix satire, facts, and pop culture with ease, keeping followers hooked and entertained.","purpose":"To captivate and engage a diverse audience by shaping viral narratives that resonate, all while influencing the tech and investment scene with a playful yet knowledgeable voice.","beliefs":"Troy believes in the power of humor and authenticity to break through social noise, values innovative ventures that challenge norms, and trusts data and well-timed content to create impactful social currency.","facts":"Fun fact: Despite his polished investor and author credentials, Troy tweets nearly 30,000 timesāproving that even top-tier pros donāt shy away from being online chatterboxes.","strength":"Troyās greatest strengths lie in his consistent high-volume output, sharp wit, and ability to blend humor with insightful commentary that sparks engagement and viral spread.","weakness":"His fast-paced and often sarcastic style risks alienating more nuanced or sensitive followers, potentially limiting deeper conversations and follower diversity.","roast":"Troy tweets so often that even his phone must ask for a break; at this rate, heās probably single-handedly keeping Xās server fans spinning. Maybe itās time to let a tweet breathe before bombing inboxes again?","win":"Achieving viral milestones across multiple posts with millions of views and tens of thousands of likes, Troy has established himself not just as an investor but as one of the platformās top voices for trendy, shareable content.","recommendation":"To grow his audience on X, Troy should capitalize on threading his timely humor with occasional deeper dives or AMA sessions to invite more meaningful engagement, balancing virality with personable connection."},"created":1763196569497,"type":"the entertainer","id":"yo"},{"user":{"id":"610440372","name":"zalna.eth š","description":"For Fun","followers_count":275,"friends_count":502,"statuses_count":2304,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1983385302002741251/AUxKD1ME_normal.jpg","screen_name":"opeyswaggie","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"base.app/profile/zalna","expanded_url":"https://base.app/profile/zalna","url":"https://t.co/Keqx1lCOSJ","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"zalna.eth š is a witty and engaging voice in the Web3 space, blending humor with relatable frustrations to connect with their audience. Their tweets use humor and everyday metaphors to demystify complex crypto concepts while spotlighting @useTria's seamless solutions. With a casual 'For Fun' vibe, they turn complicated topics into lighthearted conversations that invite replies and laughs.","purpose":"To entertain and educate the crypto community by breaking down complex topics with humor, making Web3 accessible and fun for everyone from grandparents to crypto novices.","beliefs":"They believe technology should simplify life rather than complicate it, and that humor is a powerful tool to bridge the gap between tech insiders and everyday users. They value accessibility, simplicity, and a lighthearted approach to serious subjects.","facts":"Despite being deeply immersed in crypto, zalna.eth š openly shares their personal struggles, from MetaMask password recovery woes to the generational crypto knowledge gap, creating a genuine connection with followers.","strength":"Master of relatable comedy coupled with tech savvy, they spark high engagement through witty takes and approachable content that fosters lively discussions.","weakness":"Their humour-driven approach might occasionally overshadow technical credibility, potentially limiting appeal among hardcore crypto purists seeking in-depth analysis.","roast":"zalna.eth š probably spends more time laughing at their own MetaMask misadventures than actually securing their crypto wallet ā proving that even in Web3, Murphy's Law still applies!","win":"Successfully built a community around complex crypto onboarding challenges by making them relatable and funny, increasing @useTriaās visibility with viral, conversational tweets.","recommendation":"To grow their audience on X, zalna.eth š should leverage more visually engaging content like memes and short videos to amplify their humor, paired with occasional deeper dives or tutorials to attract crypto enthusiasts who crave substance alongside laughter."},"created":1763195226521,"type":"the entertainer","id":"opeyswaggie"},{"user":{"id":"1858239183304998912","name":"Nikhil","description":"19, Robin | AI/ML | I love playing Guitar (btw) | Professional Weirdo","followers_count":301,"friends_count":166,"statuses_count":5700,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1971310146857975808/S3BWSQnV_normal.jpg","screen_name":"nikhil_py","location":"Bludhaven","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"bracesai.vercel.app","expanded_url":"http://bracesai.vercel.app","url":"https://t.co/MJLy43Dd8v","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"Meet Nikhil, a 19-year-old Robin-esque professional weirdo who blends AI/ML tech love with spontaneous bursts of personality and quirky charm. His tweets radiate authentic joy and relatable excitement, making followers feel like part of his vibrant journey. Whether it's celebrating small wins or hyping up his day, Nikhilās infectious energy keeps his audience engaged and entertained.","purpose":"Nikhilās life purpose is to inspire joy and authenticity in a tech-driven world, using humor and personal storytelling to create genuine connections. He thrives on sharing the highs and lows of his life while sprinkling in his passions, encouraging others to celebrate their unique quirks and daily victories.","beliefs":"He believes in the power of sincere gratitude, community support, and the fun side of technology. Nikhil values openness and playfulness, using his platform to remind his followers that success, no matter how small, deserves celebration and that embracing oneās weirdness is a strength.","facts":"Fun fact: Nikhil is not just an AI/ML enthusiast but also a guitar lover and a self-proclaimed professional weirdo ā proving that tech geeks can definitely have rockstar vibes!","strength":"His greatest strength is his authentic relatability combined with high engagement, injecting humor and positivity into every post, which naturally draws people in and keeps them coming back for more. He knows how to celebrate tiny wins that resonate big on an emotional level.","weakness":"Nikhilās free-spirited and casual style might come across as inconsistent or unfocused to some, potentially diluting a clear personal brand crucial for growth. Also, his rather small network compared to tweet volume suggests untapped potential in audience building.","roast":"Nikhilās timeline is like a late-night snack ā a bit random, a bit messy, but oddly comforting if you stick around long enough... just donāt expect a Michelin-starred meal anytime soon.","win":"Nikhilās biggest win is fostering a loyal, interactive mini-community that treasures his spontaneous joy and relatable moments ā a rare feat in the sea of polished profiles flooding X.","recommendation":"To grow his audience, Nikhil should lean into a more consistent content theme while keeping his playful tone, perhaps mixing behind-the-scenes looks into his AI/ML projects with his guitar jams and quirky updates. Leveraging threads to tell stories paired with strategic use of hashtags and interactive polls will help broaden his reach and deepen engagement."},"created":1763194578932,"type":"the entertainer","id":"nikhil_py"},{"user":{"id":"1852649927828246528","name":"Kachuaaaaš¢","description":"She/her and Locked In ARC till Boards 2026!!!!!!!š„š„\n\n(I'm a boy)\n\n(I'm a Kachuaaaa who is Giyu and I'm Giyu who is a Kachuaaaa š¢)","followers_count":907,"friends_count":685,"statuses_count":14489,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1980872854695514112/u1kokY28_normal.jpg","screen_name":"Kachuaaaa","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"Kachuaaaa.com","expanded_url":"http://Kachuaaaa.com","url":"https://t.co/JBB6RqulYa","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"Kachuaaaaš¢ is a lively and relatable personality locked in ARC till Boards 2026, blending humor with honest life moments. She uses her tweets to connect through everyday experiences, quirky confessions, and playful self-awareness. Her content invites engagement with a warm, down-to-earth vibe that keeps followers coming back.","purpose":"To brighten up the timeline with authentic and amusing glimpses of life, making mundane moments memorable while building a community that laughs and relates together.","beliefs":"Kachuaaaa values authenticity, humor, and self-expression, believing that sharing real-life ups and downs helps create genuine connections. She embraces her unique identity and encourages others to do the same, celebrating imperfection and resilience.","facts":"Fun fact: Despite her locked-in boards status, she's clocked an impressive 14,489 tweets showing dedication to staying socially engaged even when busy with studies!","strength":"Her greatest strength lies in her ability to entertain and engage followers with humor and relatability, turning simple daily experiences into viral-worthy content with high engagement and numerous replies.","weakness":"Occasionally, her high volume of tweets without clear topical focus might dilute her personal brand, making it harder for new followers to understand her core message at a glance.","roast":"Kachuaaaa tweets so much she probably sleeps with a phone in one hand and a dictionary in the other just to keep up with her own timeline chaos ā who needs sleep when you can confuse everyone across 14,489 posts?","win":"Building a highly engaged community that doesnāt just scroll past but stops, replies, and laughs along, making her timeline a lively hub of interaction despite the pressure of academic life.","recommendation":"To grow on X, Kachuaaaa should try themed tweet series or regular highlight threads that showcase her personality and humor around a core topic, helping new followers quickly grasp her unique style while encouraging retweets and shares."},"created":1763193617543,"type":"the entertainer","id":"kachuaaaa"},{"user":{"id":"893654543803834368","name":"Stevie","description":"","followers_count":3928,"friends_count":2329,"statuses_count":40852,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1840207757456105472/6pm0WKMP_normal.jpg","screen_name":"RaptorsShaq","location":"Toronto","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"youtube.com/@raptorsshaq?sā¦","expanded_url":"https://youtube.com/@raptorsshaq?si=PgsDjF0btfDMYAto","url":"https://t.co/24fPz9z0H2","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"Stevie is a high-energy content creator who lives for engaging and entertaining their audience through witty, often sports-themed commentary. With over 40,000 tweets and a strong following, they thrive on sparking conversations and memes that keep their followers coming back for more. Their sharp humor and relatable takes make them a go-to persona for lighthearted yet compelling social media interactions.","purpose":"Stevieās life purpose is to make the digital space a fun and vibrant playground, where humor meets culture and sports fandom is celebrated with clever storytelling. They aim to connect people through laughter and shared passions, fostering a community that enjoys the lighter side of life.","beliefs":"They believe in the power of humor to break down barriers and create bonds, valuing authenticity and relatability over polished perfection. Stevie is convinced that a well-timed joke or meme can communicate truths and emotions better than any formal discourse.","facts":"Fun fact: Stevie has tweeted over 40,000 times, showing a relentless commitment to keeping their audience entertained and engaged daily. They have a knack for turning everyday moments, like a kid without a candy bag, into iconic internet humor gold.","strength":"Stevieās greatest strength lies in their ability to generate viral, highly shareable content that resonates across a wide audience. Their consistent engagement and approachable comedic style make them a prolific figure in community-building on social media.","weakness":"However, the sheer volume of tweets might sometimes dilute the impact of their messages, and their high-energy, casual tone may occasionally struggle to engage more serious or niche audiences.","recommendation":"To grow their audience on X, Stevie should leverage trending hashtags and actively participate in popular conversations while also experimenting with multimedia formats like short videos or live interactions to diversify their content and boost engagement.","roast":"Stevieās tweet history is basically a mixtape of ādid that really just happen?ā moments ā proof that if oversharing were an Olympic sport, theyād be the undisputed gold medalist with a side of hot takes that could start a forest fire.","win":"Stevieās biggest win is their viral tweet about Julius Randle and the Nova boys that garnered over 5.9 million views and 78,000 likes, turning a niche sports moment into a widely shared cultural highlight."},"created":1763192814732,"type":"the entertainer","id":"raptorsshaq"}],"activities":{"nreplies":[{"label":"2025-10-17","value":11,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":25,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":31,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":21,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":40,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":8,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":105,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":28,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":32,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":15,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":36,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":12,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":34,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":28,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":27,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":39,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":1,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":22,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":8,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":31,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":51,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":88,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":38,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":16,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":31,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":14,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":40,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":42,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":35,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":7,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}],"nbookmarks":[{"label":"2025-10-17","value":17,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":57,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":9,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":20,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":59,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":100,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":143,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":264,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":147,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":80,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":12,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":67,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":17,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":385,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":14,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":50,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":43,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":11,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":45,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":63,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":45,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":15,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":1,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":62,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":116,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":146,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":121,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":37,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":18,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}],"nretweets":[{"label":"2025-10-17","value":3,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":6,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":1,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":2,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":4,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":3,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":20,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":10,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":5,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":5,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":3,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":0,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":5,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":13,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":2,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":4,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":1,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":1,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":0,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":13,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":2,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":0,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":1,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":8,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":0,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":0,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":2,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":2,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}],"nlikes":[{"label":"2025-10-17","value":96,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":171,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":208,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":135,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":283,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":64,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":812,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":203,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":281,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":248,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":219,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":102,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":255,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":302,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":91,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":209,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":16,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":206,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":49,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":156,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":213,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":231,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":217,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":37,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":144,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":130,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":185,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":211,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":275,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":32,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}],"nviews":[{"label":"2025-10-17","value":33974,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. Like with everything else, subscription conversion requires a SYSTEM and not just a button.\n\nThe best brands hit customers with multiple touchpoints at exactly the right moments.\n\nTargeted flyouts hit when past buyers return near restock time\nPhysical mails hit when digital isn't cutting through the noise\nPost-delivery hit when the product experience is fresh\n\nWhatās truly fascinating to me is how founders obsess over their acquisition costs despite having a complete GOLDMINE sitting in their customer list.\n\nYou already paid to acquire these people. Now you're letting them walk away instead of building a system that keeps them coming back automatically.\n\nIf youāre trying to get people to subscribe to your brand, start converting the ones you already have.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,80],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[19,31]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/bJ7g3wcQGA","expanded_url":"https://x.com/iamshackelford/status/1978883698368954517/video/1","id_str":"1978883538477862912","indices":[81,104],"media_key":"13_1978883538477862912","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1978883538477862912/img/P48BXy8eoxZfuaXi.jpg","type":"video","url":"https://t.co/bJ7g3wcQGA","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[16,9],"duration_millis":105438,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1978883538477862912/pl/-EzwXQzzlzPW3I77.m3u8?tag=21"},{"bitrate":256000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/480x270/DtdoraFwyjvYQqlz.mp4?tag=21"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/640x360/MV74VjGWh1Ux8EyS.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1978883538477862912/vid/avc1/1280x720/5q-IiGnSfIt80ycy.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1978883538477862912"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978883698368954517","view_count":27254,"bookmark_count":7,"created_at":1760637614000,"favorite_count":30,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1978883698368954517","full_text":"Nick Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the team!","in_reply_to_user_id_str":"22435922","in_reply_to_status_id_str":"1978501238795759722","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":18171,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]},{"id_str":"973317876","name":"Michael Brandt","screen_name":"MichaelDBrandt","indices":[11,26]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979192708016279581","view_count":3635,"bookmark_count":5,"created_at":1760711287000,"favorite_count":18,"quote_count":1,"reply_count":4,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979192708016279581","full_text":"I sat with @MichaelDBrandt at my house recently and we got into this conversation that's been sitting with me.\n\nHe's all-in on one thing.\nBuilding the best energy shot possible.\nThat's the focus.\n\nThen he genuinely and caringly asked why I'm involved with everything more than just one thing.\n\nStructured\nKonstant\nBREZ\nLUCYD\nCommerce roundtable\nMultiple moving pieces at once\nGoing harder than a kid than I was before him\n\nHe then explains that he thinks that's just how my brain works.\nThat's just how I operate.\n\nAnd he's right.\n\nIt's been this way since before Uni, it's been this way SINCE Uni, and it's not for everyone but it is for me, operating at a capacity that's almost too full for as long as I possibly can.\nHe's going deep on one specific thing.\nI'm building in multiple categories at the same time.\n\nThere's no right or wrong way. Both are hard.\n\nI operate like this because it's how I'm built.\n\nSo literally just do what works for you\n\nIf it aināt broke donāt fix it","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979281094899020177","view_count":5975,"bookmark_count":2,"created_at":1760732360000,"favorite_count":48,"quote_count":0,"reply_count":8,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979281094899020177","full_text":"WHERE THE FUCK IS THE DECK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JibZIiHPZd","expanded_url":"https://x.com/iamshackelford/status/1979310215658115292/photo/1","id_str":"1979310212973817856","indices":[279,302],"media_key":"3_1979310212973817856","media_url_https":"https://pbs.twimg.com/media/G3fsJuCbcAA958u.png","type":"photo","url":"https://t.co/JibZIiHPZd","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":747,"w":747,"resize":"fit"},"medium":{"h":747,"w":747,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":747,"width":747,"focus_rects":[{"x":0,"y":0,"w":747,"h":418},{"x":0,"y":0,"w":747,"h":747},{"x":92,"y":0,"w":655,"h":747},{"x":317,"y":0,"w":374,"h":747},{"x":0,"y":0,"w":747,"h":747}]},"media_results":{"result":{"media_key":"3_1979310212973817856"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979310215658115292","view_count":7286,"bookmark_count":50,"created_at":1760739303000,"favorite_count":90,"quote_count":2,"reply_count":12,"retweet_count":5,"user_id_str":"862765810321944576","conversation_id_str":"1979310215658115292","full_text":"It's the greatest time in history to start a business.\n\nYou already have a job, a couple clients, or a skill. You used to need a junior to scale output. Now you bolt on AI as your first \"employee.\" No PTO and never forgets an SOP.\n\nMost people stall waiting to \"feel ready.\" You won't. You'll feel ready after three weeks of doing the thing you've avoided.\n\nThe tools are good enough and the market's noisy enough that a real voice with a clean offer can still cut through.\n\nPair AI with affordable offshore talent (train them well) and your build-cost collapses.\n\nThe play:\n\nā¢ Pick one painful outcome. Lifecycle email revamps, UGC ad pipelines, landing page CRO (narrow wins)\nā¢ Productize it. Fixed scope, timeline, and/or price.\nā¢ Engineer delivery. AI drafts + QA checklists. You handle taste, comms, and edge cases.\nā¢ Price for speed + certainty.\nā¢ Lock a cadence.\nā¢ Focus.\nOptionality > overwhelm\n\nWhy not you, why not right now šŖ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1256003905","name":"Zain","screen_name":"NotZainAgain","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"NotZainAgain","lang":"en","retweeted":false,"fact_check":null,"id":"1979281560487760271","view_count":944,"bookmark_count":0,"created_at":1760732471000,"favorite_count":9,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979265741670224332","full_text":"@NotZainAgain This was insanity","in_reply_to_user_id_str":"1256003905","in_reply_to_status_id_str":"1979265741670224332","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[28,45],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1887894576","name":"Kai","screen_name":"kaixrogers","indices":[0,11]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[12,27]}]},"favorited":false,"in_reply_to_screen_name":"kaixrogers","lang":"en","retweeted":false,"fact_check":null,"id":"1979297810152571115","view_count":331,"bookmark_count":0,"created_at":1760736346000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979294259087053301","full_text":"@kaixrogers @jordanhaswings Welpā¦ there it is","in_reply_to_user_id_str":"1887894576","in_reply_to_status_id_str":"1979294259087053301","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":17139,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979348300731158674","view_count":5321,"bookmark_count":1,"created_at":1760748384000,"favorite_count":91,"quote_count":0,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979348300731158674","full_text":"Today we birthed a new form of entertainment that literally means nothing but alsoā¦ means everything. \n\nš\n\nABSOLUTE NERDS","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979362866009657344","quoted_status_permalink":{"url":"https://t.co/p8exSsQPoc","expanded":"https://twitter.com/KoiGuidry/status/1979362866009657344","display":"x.com/KoiGuidry/statā¦"},"retweeted":false,"fact_check":null,"id":"1979379648237834260","view_count":7457,"bookmark_count":7,"created_at":1760755857000,"favorite_count":46,"quote_count":1,"reply_count":10,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979379648237834260","full_text":"I said what I said","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/67iF08IjNB","expanded_url":"https://x.com/iamshackelford/status/1979591659458609318/photo/1","id_str":"1979591652634140672","indices":[23,46],"media_key":"3_1979591652634140672","media_url_https":"https://pbs.twimg.com/media/G3jsHqeWIAALW3I.jpg","type":"photo","url":"https://t.co/67iF08IjNB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":440,"w":1536,"h":860},{"x":0,"y":102,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1979591652634140672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979591659458609318","view_count":3600,"bookmark_count":1,"created_at":1760806405000,"favorite_count":69,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979591659458609318","full_text":"Goo and a Slow Morning https://t.co/67iF08IjNB","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"240758662","name":"Kenny Hanson","screen_name":"NoCodeKenny","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"NoCodeKenny","lang":"en","retweeted":false,"fact_check":null,"id":"1979595971081462092","view_count":494,"bookmark_count":0,"created_at":1760807433000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979569975179219105","full_text":"@NoCodeKenny Honestly insane","in_reply_to_user_id_str":"240758662","in_reply_to_status_id_str":"1979569975179219105","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[44,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[12,27]},{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[28,43]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1979344237348163711","view_count":267,"bookmark_count":0,"created_at":1760747415000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979273741717967274","full_text":"@oliver__b1 @CTtheDisrupter @jordanhaswings You couldnāt resist š","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1979273741717967274","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-20","value":77101,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,52],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979609358393831806","quoted_status_permalink":{"url":"https://t.co/ayybUlbiDs","expanded":"https://twitter.com/liquiddeath/status/1979609358393831806","display":"x.com/liquiddeath/stā¦"},"retweeted":false,"fact_check":null,"id":"1979713433907163209","view_count":28281,"bookmark_count":6,"created_at":1760835438000,"favorite_count":52,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979713433907163209","full_text":"The direction this is going in is wildly unexpected.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979642096064872872","quoted_status_permalink":{"url":"https://t.co/4iN98o0Seu","expanded":"https://twitter.com/timcast/status/1979642096064872872","display":"x.com/timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979756867976143332","view_count":22084,"bookmark_count":10,"created_at":1760845794000,"favorite_count":32,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1979756867976143332","full_text":"Oh man it goes deeper","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979637027978072426","quoted_status_permalink":{"url":"https://t.co/toFpujk6GO","expanded":"https://twitter.com/Timcast/status/1979637027978072426","display":"x.com/Timcast/statusā¦"},"retweeted":false,"fact_check":null,"id":"1979927228579258398","view_count":20277,"bookmark_count":3,"created_at":1760886411000,"favorite_count":30,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"Man this just keeps getting worse!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,32],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/WZUclp77Ha","expanded_url":"https://x.com/iamshackelford/status/1980027437946966238/photo/1","id_str":"1980027432670314496","indices":[33,56],"media_key":"3_1980027432670314496","media_url_https":"https://pbs.twimg.com/media/G3p4dZnXwAANhng.jpg","type":"photo","url":"https://t.co/WZUclp77Ha","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":1188,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1980027432670314496"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980027437946966238","view_count":5780,"bookmark_count":1,"created_at":1760910302000,"favorite_count":19,"quote_count":1,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980027437946966238","full_text":"This would be a cool limited run https://t.co/WZUclp77Ha","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,26],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1223348701466451968","name":"Cory Dobbin","screen_name":"CoryDobbin","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"CoryDobbin","lang":"en","retweeted":false,"fact_check":null,"id":"1979934786144567538","view_count":679,"bookmark_count":0,"created_at":1760888213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1979927228579258398","full_text":"@CoryDobbin Dude just wild","in_reply_to_user_id_str":"1223348701466451968","in_reply_to_status_id_str":"1979929007236763911","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":39517,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980293883255980103","view_count":1893,"bookmark_count":3,"created_at":1760973828000,"favorite_count":28,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980293883255980103","full_text":"Watching a close friend of yours go through different seasons of their life and you staying as stable and as supportive as possible is one of the hardest things to do. \n\nIf you got partners or people you're doing life with and doing business with, recognize when they need you to be as steady and lean in as possible. \n\nMakes the relationship that much better in the long run.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,188],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/n8kQo4T2r7","expanded_url":"https://x.com/iamshackelford/status/1980301021462311269/photo/1","id_str":"1980300764347068416","indices":[189,212],"media_key":"3_1980300764347068416","media_url_https":"https://pbs.twimg.com/media/G3txDZdXcAATk2g.jpg","type":"photo","url":"https://t.co/n8kQo4T2r7","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":841,"w":1026,"resize":"fit"},"medium":{"h":841,"w":1026,"resize":"fit"},"small":{"h":557,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":841,"width":1026,"focus_rects":[{"x":0,"y":0,"w":1026,"h":575},{"x":0,"y":0,"w":841,"h":841},{"x":0,"y":0,"w":738,"h":841},{"x":20,"y":0,"w":421,"h":841},{"x":0,"y":0,"w":1026,"h":841}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1980300764347068416"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1980301021462311269","view_count":8118,"bookmark_count":29,"created_at":1760975530000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"This is all a game.\nDifferent players.\nDifferent teams.\nDifferent levels.\n\nIn about 1 year I'll share what is happening right now and it will explain what the last 3 years have been about. https://t.co/n8kQo4T2r7","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980349681977946399","view_count":5138,"bookmark_count":0,"created_at":1760987131000,"favorite_count":17,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980349681977946399","full_text":"Miami Thursday to Saturday this week","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980392840724377770","view_count":11492,"bookmark_count":26,"created_at":1760997421000,"favorite_count":132,"quote_count":1,"reply_count":23,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"There's nothing worse in society than a lazy man.\n\nToo many able-bodied men with or without money in the bank doing absolutely nothing with their lives.\n\nā¢ Sitting at home\nā¢ Ordering DoorDash\nā¢ Indulging in themselves\n\nZero respect for that.\n\nThey're leaving everything on the table.\n\nā¢ Their potential\nā¢ Their impact\nā¢ Their legacy\n\nThe more you have, the more is expected of you.\n\nThe real alpha move aināt eating first.\n\nIt's eating last.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1980115283022082135","view_count":6802,"bookmark_count":0,"created_at":1760931246000,"favorite_count":44,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980095336325799943","full_text":"@Creatextravel This was insanity","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1980095336325799943","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,14],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2147518580","name":"Tom Shea","screen_name":"Tshea0314","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"Tshea0314","lang":"und","retweeted":false,"fact_check":null,"id":"1980402849726288023","view_count":3747,"bookmark_count":0,"created_at":1760999808000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980275199476891843","full_text":"@Tshea0314 Bro","in_reply_to_user_id_str":"2147518580","in_reply_to_status_id_str":"1980275199476891843","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1308164347290509312","name":"Ari Murray","screen_name":"arihappywick","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"arihappywick","lang":"en","retweeted":false,"fact_check":null,"id":"1980290492786229754","view_count":177,"bookmark_count":0,"created_at":1760973020000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980260326886023478","full_text":"@arihappywick Hell ya","in_reply_to_user_id_str":"1308164347290509312","in_reply_to_status_id_str":"1980260326886023478","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,76],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1980401867432816938","view_count":532,"bookmark_count":0,"created_at":1760999573000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@TaylorHoliday The uplifting kind. \nWe aināt sinking into couches over here.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1980394507003916683","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1980359046491521262","view_count":1194,"bookmark_count":1,"created_at":1760989364000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"Thereās a need to share as much as you can whenever you can. There are also seasons when you just donāt have the time.. or so I believed in that story I told myself for a while. \n\nThree years ago I go very serious about sharing and documenting in a way that \n\nI WANTED TO\n\nIt has cost me $175,000 across team, writing, video, event, consulting. \n\nBut has led to every single project and team\nIāve been apart of to win at whatever our project or goal was. \n\nLiterally 8/8 on projects Iāve been in or still am in.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1980301021462311269","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1980323233477062753","view_count":424,"bookmark_count":0,"created_at":1760980826000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@itsolelehmann No no thatās Suicide. 1-3","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1980317036124447056","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":11069,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,269],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980638210746429632","view_count":5374,"bookmark_count":80,"created_at":1761055922000,"favorite_count":43,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980638210746429632","full_text":"MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.\n\nSUBSCRIPTION WITHOUT KILLING TRUST\nPre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side.\n\nBrands love to hide their subscription offers or make them confusing - successful brands do the opposite.\n\nOPTIMIZE FOR SUBSCRIPTION ADOPTION\nPosition subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option.\n\nHighlight flexible pause/skip/cancel options prominently so customers feel in control from day one.\n\nELIMINATE CHECKOUT DROP-OFFS\nEmphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow.\n\nThe moment someone feels locked in, they bounce.\n\nNAIL POST-PURCHASE ONBOARDING\nSend a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse.\n\nThe first 48 hours are critical for retention.\n\nPREVENT CHURN PROACTIVELY\nSend pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions.\n\nOffer pauses instead of immediate cancellations whenever possible.\n\nWIN-WIN CANCELLATION PROCESS\nKeep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency.\n\nTrack cancellation reasons religiously to improve the experience for future subscribers.\n\nLONG-TERM SUBSCRIBER RETENTION\nEscalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns.\n\nTest various renewal incentives continuously - what works today might not work next quarter.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[{"indices":[1035,1038],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[1062,1085]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[818,833]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980709930740105405","view_count":5252,"bookmark_count":20,"created_at":1761073021000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1980709930740105405","full_text":"Iāll be honestā¦\nThe first time we broke $500K/month on a client store, it felt like we finally had our stack dialed in:\nā One app for post-purchase offers\nā Another for subscriptions\nā A third for currency switching\nā A fourth for A/B testing\nā Custom dev to stitch it all together\nIt workedā¦ until it didnāt.\n\nAt scale, every extra millisecond costs you:\nLoad times crawl past 3s\n\nPayment fails spike\n\nApp conflicts tank performance\n\nRebill logic is a mess to fix\n\nThe whole thing feels like trying to build a Ferrari out of duct tape and Shopify plugins.\nHereās what I wish I had back then:\nā One unified platform that loads in 1s\nā True one-click upsells + pre-purchase bumps\nā Built-in churn management + sub billing\nā Global processor routing to dodge failures\nā 4-way split testing baked in\n\nThatās exactly what @checkoutchamp_ delivers.\nNo more tech debt tax.\nNo more hacked-together flows.\nJust clean performance from click to rebill.\n\nIf you're scaling fast or running multiple offers?\nThis is worth 30 minutes of your time.\n\n#ad Check them out here\n>> https://t.co/4S5ACBM2gL","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2571740649","name":"Nicky Fiorentino","screen_name":"NickyFiorentino","indices":[0,16]},{"id_str":"83883062","name":"Taylor Holiday","screen_name":"TaylorHoliday","indices":[17,31]}]},"favorited":false,"in_reply_to_screen_name":"NickyFiorentino","lang":"en","retweeted":false,"fact_check":null,"id":"1980447517784551777","view_count":261,"bookmark_count":0,"created_at":1761010457000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@NickyFiorentino @TaylorHoliday Big beta energy","in_reply_to_user_id_str":"2571740649","in_reply_to_status_id_str":"1980446063271227786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"964666909332418560","name":"Jason Kutasi","screen_name":"JasonKutasi","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JasonKutasi","lang":"en","retweeted":false,"fact_check":null,"id":"1980494754367553965","view_count":89,"bookmark_count":0,"created_at":1761021719000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980392840724377770","full_text":"@JasonKutasi For your birthday youāre alright š
","in_reply_to_user_id_str":"964666909332418560","in_reply_to_status_id_str":"1980472426220879892","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":true,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980518748168864076","view_count":90,"bookmark_count":0,"created_at":1761027440000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Right now Iām going biweekly creation the edit on the week before sharing. \n\nKeeping same themes and styles and adding in any promos or affiliate as they come week over week. \n\nCanāt be too too advanced or it doesnāt flow with the content happening in feeds.","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980515166979850347","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,25],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1387243790549721093","name":"Dannyx","screen_name":"Dannyxlm","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Dannyxlm","lang":"en","retweeted":false,"fact_check":null,"id":"1980524632815071351","view_count":3,"bookmark_count":0,"created_at":1761028843000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980301021462311269","full_text":"@Dannyxlm Hit me whenever","in_reply_to_user_id_str":"1387243790549721093","in_reply_to_status_id_str":"1980520029432213587","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":124451,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980798904057958611","view_count":4787,"bookmark_count":3,"created_at":1761094234000,"favorite_count":34,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980798904057958611","full_text":"I thought the thc beverage space was intense. \n\nYall donāt even know about the mushroom zyn replacement pack space \n\nSHEEESH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980840335808061866","view_count":21407,"bookmark_count":4,"created_at":1761104112000,"favorite_count":77,"quote_count":1,"reply_count":34,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1980840335808061866","full_text":"Iāve made 285 intros this year and Iām going to miss my target of 500 for the first time in 3 years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1172463828300382210","name":"Wayflyer","screen_name":"wayflyerapp","indices":[442,454]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/RGIp7RprIB","expanded_url":"https://x.com/iamshackelford/status/1981048270253388034/video/1","id_str":"1981048167530713088","indices":[279,302],"media_key":"13_1981048167530713088","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981048167530713088/img/sS9FturKLr-iP3Im.jpg","type":"video","url":"https://t.co/RGIp7RprIB","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"video_info":{"aspect_ratio":[9,16],"duration_millis":67833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981048167530713088/pl/rOeqFDNUui_ynVLK.m3u8?tag=14"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/320x568/3rzU7ymOkOnwdSaf.mp4?tag=14"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/480x852/0dT5xDQkiIRof6-1.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981048167530713088/vid/avc1/720x1280/s1WWPSMHTkTXmZLL.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981048167530713088"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981048270253388034","view_count":10727,"bookmark_count":12,"created_at":1761153688000,"favorite_count":57,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981048270253388034","full_text":"We're already in the best, hardest, funnest, coolest, stressfulest, uncomfortablest, wildest time of the year.\n\nFor good reasons too - majority of your bag, your brand's bag, your agency's bag - literally a large portion of bags are needed to be made right here to make the year worth anything at all and tbh the year has been flat or slightly up.\n\nWhich just adds more to the intensity of this major moment.\n\nThe series on Q4 continues with @wayflyerapp below","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/2PEdErzay0","expanded_url":"https://x.com/iamshackelford/status/1981094974356934871/photo/1","id_str":"1981094971089571842","indices":[277,300],"media_key":"3_1981094971089571842","media_url_https":"https://pbs.twimg.com/media/G35DYUIbUAIg6-3.jpg","type":"photo","url":"https://t.co/2PEdErzay0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"medium":{"faces":[{"x":912,"y":580,"h":41,"w":41}]},"small":{"faces":[{"x":530,"y":337,"h":23,"w":23}]},"orig":{"faces":[{"x":912,"y":580,"h":41,"w":41}]}},"sizes":{"large":{"h":1058,"w":1170,"resize":"fit"},"medium":{"h":1058,"w":1170,"resize":"fit"},"small":{"h":615,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1058,"width":1170,"focus_rects":[{"x":0,"y":53,"w":1170,"h":655},{"x":0,"y":0,"w":1058,"h":1058},{"x":0,"y":0,"w":928,"h":1058},{"x":174,"y":0,"w":529,"h":1058},{"x":0,"y":0,"w":1170,"h":1058}]},"media_results":{"result":{"media_key":"3_1981094971089571842"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981094974356934871","view_count":84479,"bookmark_count":123,"created_at":1761164823000,"favorite_count":619,"quote_count":10,"reply_count":60,"retweet_count":18,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"My wife carried us for years.\n\nWhen I left soccer and had zero clue who I was professionally, she led first. She opened a boutique. Showed up every day for years. Her steady income bought me time to figure things out.\n\nOver the past decade, Iāve learned relationships arenāt a 50/50 thing like weāre often told. Theyāre actually more like 100/100 with constantly shifting ratios.\n\nā¢ Years 1-5: She was really our only income\nā¢ Years 5-8: We both hustled\nā¢ Years 8-10: My turn to carry us\n\nNow she's at a crossroads ā Mother? Entrepreneur? Both? Something different?\n\nShe's choosing to move on from her business. For now, she wants to be fully in on motherhood especially if we look to have a second.\n\nI respect her so much. I understand how big the decision is and excited for the role I now get to step into.\n\nChange is scary at 1,000 mph. But she needs me to be the stability she once was for me.\n\nAnd I'm happily there for it.\n\nYour career will have seasons. Your partnership will too. The key is knowing when it's your turn to step up.\n\nItās my turn.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[29,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2319957409","name":"Anthony Gustin","screen_name":"dranthonygustin","indices":[0,16]},{"id_str":"3029453482","name":"Equip","screen_name":"EquipFoods","indices":[17,28]}]},"favorited":false,"in_reply_to_screen_name":"dranthonygustin","lang":"en","retweeted":false,"fact_check":null,"id":"1980786834516107774","view_count":80,"bookmark_count":0,"created_at":1761091357000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980758513237598421","full_text":"@dranthonygustin @EquipFoods Iām into it","in_reply_to_user_id_str":"2319957409","in_reply_to_status_id_str":"1980758513237598421","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,38],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh Shapiro","screen_name":"jshap9","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"jshap9","lang":"en","retweeted":false,"fact_check":null,"id":"1980789906705379489","view_count":322,"bookmark_count":0,"created_at":1761092089000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1980726114709348444","full_text":"@jshap9 Thatās it? Hmm do better Bill.","in_reply_to_user_id_str":"399721648","in_reply_to_status_id_str":"1980726114709348444","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","retweeted":false,"fact_check":null,"id":"1981118151216730461","view_count":286,"bookmark_count":0,"created_at":1761170349000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981027798354387256","full_text":"@DylanAnder Here for more foot photos please","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1981027798354387256","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"en","retweeted":false,"fact_check":null,"id":"1981099123563778090","view_count":1856,"bookmark_count":1,"created_at":1761165812000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"Weāre also still figuring it out. And itās amazing and hard but worth it.","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1981094974356934871","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"clocked in and locked in","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1981098889941045412","view_count":507,"bookmark_count":0,"created_at":1761165757000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@ChereneAubert Very kind of you thank you!","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1981097090085531854","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":29275,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,107],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981309629628813472","view_count":3065,"bookmark_count":2,"created_at":1761216001000,"favorite_count":29,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981309629628813472","full_text":"Crazy good feedback on initial content drop. \n\nPlease keep creating and talking about shit you do and know.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,201],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4hZs1Hb6Vn","expanded_url":"https://x.com/iamshackelford/status/1981363493803872399/photo/1","id_str":"1981363491329232942","indices":[202,225],"media_key":"3_1981363491329232942","media_url_https":"https://pbs.twimg.com/media/G383mP-bUC4t-AF.png","type":"photo","url":"https://t.co/4hZs1Hb6Vn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":874,"w":1188,"resize":"fit"},"medium":{"h":874,"w":1188,"resize":"fit"},"small":{"h":500,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":874,"width":1188,"focus_rects":[{"x":0,"y":0,"w":1188,"h":665},{"x":246,"y":0,"w":874,"h":874},{"x":300,"y":0,"w":767,"h":874},{"x":465,"y":0,"w":437,"h":874},{"x":0,"y":0,"w":1188,"h":874}]},"media_results":{"result":{"media_key":"3_1981363491329232942"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981363493803872399","view_count":10954,"bookmark_count":176,"created_at":1761228843000,"favorite_count":103,"quote_count":2,"reply_count":16,"retweet_count":7,"user_id_str":"862765810321944576","conversation_id_str":"1981363493803872399","full_text":"Stop throwing away your failed creatives.\n\nWeāve been using this 'Zombie Campaign' strategy to bring dead ads back to life at Structured and it works wayyy more often than youād think\n\nSave for later.. https://t.co/4hZs1Hb6Vn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,126],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[58,73]}]},"favorited":false,"lang":"en","quoted_status_id_str":"1981105013687799815","quoted_status_permalink":{"url":"https://t.co/OG8cbRhXNH","expanded":"https://twitter.com/AaronJNosbisch/status/1981105013687799815","display":"x.com/AaronJNosbischā¦"},"retweeted":false,"fact_check":null,"id":"1981402109703528888","view_count":8783,"bookmark_count":5,"created_at":1761238050000,"favorite_count":23,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1981402109703528888","full_text":"Been a while but for good reason!\n\nHereās the latest from @AaronJNosbisch on where his time and energy has been going towards.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"start.getpoppy.ai/nickshackelford","expanded_url":"https://start.getpoppy.ai/nickshackelford","url":"https://t.co/UIDYpbGYvO","indices":[578,601]}],"user_mentions":[{"id_str":"3345805773","name":"Naz - Building PoppyAI","screen_name":"NazDumanskyy","indices":[491,504]},{"id_str":"1776769786753765376","name":"Poppy AI - Visual GPT Whiteboard on Steroids š","screen_name":"getPoppyAI","indices":[513,524]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ySkDhQezTZ","expanded_url":"https://x.com/iamshackelford/status/1981434570026426726/video/1","id_str":"1981434458491494400","indices":[278,301],"media_key":"13_1981434458491494400","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981434458491494400/img/2Wegy_TFd6erFa9J.jpg","type":"video","url":"https://t.co/ySkDhQezTZ","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":720,"w":1068,"resize":"fit"},"medium":{"h":720,"w":1068,"resize":"fit"},"small":{"h":458,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1068,"focus_rects":[]},"video_info":{"aspect_ratio":[89,60],"duration_millis":421948,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981434458491494400/pl/0MollGOd5Uwo_gbL.m3u8?tag=14&v=995"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/400x270/NibiYwaATLS87Qqp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/534x360/chD4uOexiUp91Ykr.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981434458491494400/vid/avc1/1068x720/-unfjhH3nvMDgHX0.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1981434458491494400"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981434570026426726","view_count":5679,"bookmark_count":81,"created_at":1761245789000,"favorite_count":40,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981434570026426726","full_text":"This is how I am prepping all my talks and research for when im interviewing and for when im doing research on upcoming content.\n\nI'm making between 80-100 pieces of content at this point\n\nWay deeper\nWay faster\nand something that I have to build more systems around as I have 3 people focused on content aggregation and iteration as well as insights and creation.\n\nThis should be and would be the process anyone should run with if you're creating content at any volume.\n\nBeen supporting the @NazDumanskyy and the @getPoppyAI and thankful to actually be a creator for them now.\n\nhttps://t.co/UIDYpbGYvO\nand to try it out use: Nick25","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,232],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2424436698","name":"Charlie Light","screen_name":"charliewrich","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"charliewrich","lang":"en","retweeted":false,"fact_check":null,"id":"1981158648035623209","view_count":65,"bookmark_count":0,"created_at":1761180004000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981100155387445423","full_text":"@charliewrich Good read overall. Thereās a balance between the size of team and the ambition you have for the money you want to make. But Felix the super solo life is good early on. \n\nI only fuck with team stuff now is what I Lewis.","in_reply_to_user_id_str":"2424436698","in_reply_to_status_id_str":"1981100155387445423","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,188],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"58730799","name":"Julia PĆ©rez","screen_name":"JuliaPerezzz","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JuliaPerezzz","lang":"en","retweeted":false,"fact_check":null,"id":"1981158878869147753","view_count":276,"bookmark_count":0,"created_at":1761180059000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@JuliaPerezzz Thank you for the kind words. Iām trying to create some of these messages for a few other dads and moms who have partners sacrificing cause I know thereās a group of us here!","in_reply_to_user_id_str":"58730799","in_reply_to_status_id_str":"1981158038036979869","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2673974569","name":"Suraya: bestselling Bergaji & Pokai book","screen_name":"surayaror","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"surayaror","lang":"en","retweeted":false,"fact_check":null,"id":"1981170934171259146","view_count":230,"bookmark_count":0,"created_at":1761182933000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@surayaror I think resentment is good for couples. It builds character Iāve heard.","in_reply_to_user_id_str":"2673974569","in_reply_to_status_id_str":"1981168641392681055","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981237252534784399","view_count":65,"bookmark_count":0,"created_at":1761198745000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@itsolelehmann Been in mine for almost 17 my son is 19 months","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981233303140339801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"351300923","name":"Truth Shackā¢ļø","screen_name":"truthshackbrah","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"truthshackbrah","lang":"en","retweeted":false,"fact_check":null,"id":"1981212944265597446","view_count":46,"bookmark_count":0,"created_at":1761192949000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@truthshackbrah Truth shack truths","in_reply_to_user_id_str":"351300923","in_reply_to_status_id_str":"1981211158330954172","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1221857724994064384","name":"Clark Jackson","screen_name":"clarkjackson23","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"clarkjackson23","lang":"en","retweeted":false,"fact_check":null,"id":"1981240625493316042","view_count":26,"bookmark_count":0,"created_at":1761199549000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981094974356934871","full_text":"@clarkjackson23 Working for agencies then building my agencies","in_reply_to_user_id_str":"1221857724994064384","in_reply_to_status_id_str":"1981238554685788486","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1587816802264006657","name":"Ole Lehmann","screen_name":"itsolelehmann","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"itsolelehmann","lang":"en","retweeted":false,"fact_check":null,"id":"1981291549431304356","view_count":86,"bookmark_count":0,"created_at":1761211690000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981253797604122787","full_text":"@itsolelehmann Get it out there bro","in_reply_to_user_id_str":"1587816802264006657","in_reply_to_status_id_str":"1981253797604122787","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-25","value":58616,"startTime":1761264000000,"endTime":1761350400000,"tweets":[{"bookmarked":false,"display_text_range":[0,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/hK8qa3iPo7","expanded":"https://twitter.com/BryanECano/status/1981530528458428659","display":"x.com/BryanECano/staā¦"},"retweeted":false,"fact_check":null,"id":"1981576731552096681","view_count":34824,"bookmark_count":38,"created_at":1761279683000,"favorite_count":103,"quote_count":0,"reply_count":8,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1981576731552096681","full_text":"This is wild","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,72],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/qcEekgHC9C","expanded_url":"https://x.com/iamshackelford/status/1981695116055322652/video/1","id_str":"1981694811661877249","indices":[73,96],"media_key":"13_1981694811661877249","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981694811661877249/img/W5LCeSWDMqnKYqpL.jpg","type":"video","url":"https://t.co/qcEekgHC9C","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1280,"w":720,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":720,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":73566,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981694811661877249/pl/MRj-98-E9CdXywt_.m3u8?tag=21&v=36b"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/320x568/Ynsv6fv8wfOYDOyo.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/480x852/rfRdmj10GwoJ0aHR.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981694811661877249/vid/avc1/720x1280/mHvPZMUuxKGnnicq.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981694811661877249"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981695116055322652","view_count":8924,"bookmark_count":54,"created_at":1761307908000,"favorite_count":55,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981695116055322652","full_text":"Iāve never seen a better UGC type piece of content. \n\nThis was awesome š¤£ https://t.co/qcEekgHC9C","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,56],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/LIniyzLs4w","expanded_url":"https://x.com/iamshackelford/status/1981739857698238912/video/1","id_str":"1981739570786893824","indices":[57,80],"media_key":"13_1981739570786893824","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1981739570786893824/img/zzUX96J4Ty2ARMRK.jpg","type":"video","url":"https://t.co/LIniyzLs4w","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":107773,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1981739570786893824/pl/9JxeK3dGAHEowytg.m3u8?tag=21&v=070"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/320x568/GNfdCpYV37ApfrAY.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/480x852/1MDNcbbSs-151thW.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/720x1280/nk8r4xcRWBdwjyeA.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1981739570786893824/vid/avc1/1080x1920/wX2bj41J_cCYDy7L.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1981739570786893824"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981739857698238912","view_count":3083,"bookmark_count":3,"created_at":1761318575000,"favorite_count":37,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981739857698238912","full_text":"Miami. \n2025.\n\n10 years later. \nWe still do this proper. https://t.co/LIniyzLs4w","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hRr7imiCTt","expanded_url":"https://x.com/iamshackelford/status/1981832835825836042/photo/1","id_str":"1981832832281628672","indices":[275,298],"media_key":"3_1981832832281628672","media_url_https":"https://pbs.twimg.com/media/G4DidfRaUAA7GMf.jpg","type":"photo","url":"https://t.co/hRr7imiCTt","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]},"medium":{"faces":[{"x":676,"y":696,"h":43,"w":43},{"x":576,"y":864,"h":43,"w":43},{"x":119,"y":587,"h":52,"w":52},{"x":310,"y":785,"h":49,"w":49},{"x":377,"y":896,"h":60,"w":60},{"x":182,"y":547,"h":91,"w":91},{"x":748,"y":836,"h":68,"w":68},{"x":165,"y":669,"h":120,"w":120},{"x":200,"y":579,"h":94,"w":94},{"x":584,"y":656,"h":112,"w":112},{"x":759,"y":617,"h":104,"w":104},{"x":402,"y":703,"h":109,"w":109},{"x":360,"y":878,"h":104,"w":104}]},"small":{"faces":[{"x":383,"y":394,"h":24,"w":24},{"x":326,"y":489,"h":24,"w":24},{"x":67,"y":332,"h":29,"w":29},{"x":175,"y":445,"h":28,"w":28},{"x":213,"y":507,"h":34,"w":34},{"x":103,"y":310,"h":51,"w":51},{"x":424,"y":474,"h":39,"w":39},{"x":93,"y":379,"h":68,"w":68},{"x":113,"y":328,"h":53,"w":53},{"x":331,"y":372,"h":63,"w":63},{"x":430,"y":350,"h":59,"w":59},{"x":228,"y":398,"h":62,"w":62},{"x":204,"y":497,"h":59,"w":59}]},"orig":{"faces":[{"x":698,"y":718,"h":45,"w":45},{"x":594,"y":891,"h":45,"w":45},{"x":123,"y":606,"h":54,"w":54},{"x":320,"y":810,"h":51,"w":51},{"x":389,"y":924,"h":62,"w":62},{"x":188,"y":565,"h":94,"w":94},{"x":772,"y":863,"h":71,"w":71},{"x":171,"y":690,"h":124,"w":124},{"x":207,"y":598,"h":97,"w":97},{"x":603,"y":677,"h":116,"w":116},{"x":783,"y":637,"h":108,"w":108},{"x":415,"y":725,"h":113,"w":113},{"x":372,"y":906,"h":108,"w":108}]}},"sizes":{"large":{"h":1238,"w":990,"resize":"fit"},"medium":{"h":1200,"w":960,"resize":"fit"},"small":{"h":680,"w":544,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1238,"width":990,"focus_rects":[{"x":0,"y":125,"w":990,"h":554},{"x":0,"y":0,"w":990,"h":990},{"x":0,"y":0,"w":990,"h":1129},{"x":0,"y":0,"w":619,"h":1238},{"x":0,"y":0,"w":990,"h":1238}]},"media_results":{"result":{"media_key":"3_1981832832281628672"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981832835825836042","view_count":11785,"bookmark_count":52,"created_at":1761340743000,"favorite_count":86,"quote_count":1,"reply_count":12,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1981832835825836042","full_text":"Clarity is the moat.\n\nToo many brands are making drinks nobody asked for.\n\nItās simple:\n\nā¢ Hydration ā \"I'm thirsty.\"\nā¢ Energy/caffeine ā \"I need an up.\"\nā¢ THC ā \"I want to feel a certain way.\"\n\nIf your promise is \"mushroom tonic for vibes,\" you're asking a cold box shopper to solve a riddle.\n\nThey won't.\n\nHere's how we think about it:\n\nThe benefit should punch through on the first sip. Clear use case ā clear outcome ā clear label.\n\nIf it needs a TED Talk to explain, it's a blog post, not a beverage.\n\nEverything else follows:\n\nā¢ Align price + package + place\nā¢ Design for repeat\nā¢ Map products to mood states\nā¢ Make switching formats seamless (drink, powder, pill)\nIf they can't explain your can in one sentence, you have homework.\n\nClarity is king.\n\nIf you haven't thought through this recently, and wondering why some of your ads or emails or posts aren't \"converting\" like they once were.\n\nIt might be time to hit a hard reset.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-26","value":50792,"startTime":1761350400000,"endTime":1761436800000,"tweets":[{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388120154112","indices":[21,44],"media_key":"3_1982114388120154112","media_url_https":"https://pbs.twimg.com/media/G4HiiMgXsAAAQP9.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]},"medium":{"faces":[{"x":693,"y":135,"h":41,"w":41},{"x":1021,"y":161,"h":52,"w":52}]},"small":{"faces":[{"x":393,"y":77,"h":23,"w":23},{"x":579,"y":91,"h":29,"w":29}]},"orig":{"faces":[{"x":1184,"y":232,"h":70,"w":70},{"x":1744,"y":276,"h":90,"w":90}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1365,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388120154112"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388124303360","indices":[21,44],"media_key":"3_1982114388124303360","media_url_https":"https://pbs.twimg.com/media/G4HiiMhXAAA_UOr.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":726,"y":188,"h":102,"w":102}]},"medium":{"faces":[{"x":425,"y":110,"h":59,"w":59}]},"small":{"faces":[{"x":241,"y":62,"h":33,"w":33}]},"orig":{"faces":[{"x":726,"y":188,"h":102,"w":102}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":682,"y":0,"w":1366,"h":1366},{"x":850,"y":0,"w":1198,"h":1366},{"x":1348,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388124303360"}}},{"display_url":"pic.x.com/aPjV2wWIWK","expanded_url":"https://x.com/iamshackelford/status/1982114393354613163/photo/1","id_str":"1982114388132671488","indices":[21,44],"media_key":"3_1982114388132671488","media_url_https":"https://pbs.twimg.com/media/G4HiiMjWsAA9boL.jpg","type":"photo","url":"https://t.co/aPjV2wWIWK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]},"medium":{"faces":[{"x":591,"y":236,"h":112,"w":112}]},"small":{"faces":[{"x":335,"y":134,"h":63,"w":63}]},"orig":{"faces":[{"x":1010,"y":404,"h":192,"w":192}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":392,"y":0,"w":1366,"h":1366},{"x":476,"y":0,"w":1198,"h":1366},{"x":734,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"media_results":{"result":{"media_key":"3_1982114388132671488"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982114393354613163","view_count":3172,"bookmark_count":0,"created_at":1761407871000,"favorite_count":19,"quote_count":1,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982114393354613163","full_text":"This was craaaaaaazy https://t.co/aPjV2wWIWK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1981755625068798094","quoted_status_permalink":{"url":"https://t.co/uR2aVaTPjz","expanded":"https://twitter.com/orenmeetsworld/status/1981755625068798094","display":"x.com/orenmeetsworldā¦"},"retweeted":false,"fact_check":null,"id":"1982163504753729926","view_count":25686,"bookmark_count":72,"created_at":1761419581000,"favorite_count":169,"quote_count":0,"reply_count":6,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"This dude gets it. Generational run heās on.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1982189199861203172","quoted_status_permalink":{"url":"https://t.co/rF6j9yaNne","expanded":"https://twitter.com/owenmartinetti/status/1982189199861203172","display":"x.com/owenmartinettiā¦"},"retweeted":false,"fact_check":null,"id":"1982190048272351488","view_count":21862,"bookmark_count":8,"created_at":1761425909000,"favorite_count":58,"quote_count":0,"reply_count":5,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1982190048272351488","full_text":"Look this shit is super hard and we are raising and we are living this and have put together a deep deep team. \n\nGenuine pros. \nOGās from incredible brands. \nOGās from the marketing space. \nOGās from retail beverage. \n\nThis will be a big build \nThis has been hardest time of my life in the best way possible. \n\nAnd when I can share the stories around what has had to happen legally. \n\nIt. Will. Blow. Minds.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,56],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1544391592106201091","name":"Nate.Google","screen_name":"Nate_Google_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Nate_Google_","lang":"en","retweeted":false,"fact_check":null,"id":"1981894092922519865","view_count":72,"bookmark_count":0,"created_at":1761355348000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1981886180468629771","full_text":"@Nate_Google_ 30 minute delivery! Weāre investing in it!","in_reply_to_user_id_str":"1544391592106201091","in_reply_to_status_id_str":"1981886180468629771","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-27","value":15593,"startTime":1761436800000,"endTime":1761523200000,"tweets":[{"bookmarked":false,"display_text_range":[0,43],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ua5YmXxsry","expanded_url":"https://x.com/iamshackelford/status/1982385931203248373/photo/1","id_str":"1982385927642120192","indices":[44,67],"media_key":"3_1982385927642120192","media_url_https":"https://pbs.twimg.com/media/G4LZf4DXgAApN9h.jpg","type":"photo","url":"https://t.co/ua5YmXxsry","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1153,"resize":"fit"},"medium":{"h":1200,"w":676,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1153,"focus_rects":[{"x":0,"y":854,"w":1153,"h":646},{"x":0,"y":601,"w":1153,"h":1153},{"x":0,"y":520,"w":1153,"h":1314},{"x":129,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1153,"h":2048}]},"media_results":{"result":{"media_key":"3_1982385927642120192"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982385931203248373","view_count":3903,"bookmark_count":1,"created_at":1761472611000,"favorite_count":37,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982385931203248373","full_text":"These little fuckin Cuban coffees are crack https://t.co/ua5YmXxsry","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,160],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982510058627125465","view_count":6094,"bookmark_count":7,"created_at":1761502205000,"favorite_count":129,"quote_count":0,"reply_count":14,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1982510058627125465","full_text":"One of the coolest things you can do is put people on. \n\nGive the their first opportunity\nGive them their first client\nGive them their first talk\n\nItās the best","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/b5QoyCCqeW","expanded_url":"https://x.com/iamshackelford/status/1982562436457935114/photo/1","id_str":"1982562427913797632","indices":[19,42],"media_key":"3_1982562427913797632","media_url_https":"https://pbs.twimg.com/media/G4N6BizWgAAkqo2.jpg","type":"photo","url":"https://t.co/b5QoyCCqeW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":952,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1982562427913797632"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1982562436457935114","view_count":5277,"bookmark_count":4,"created_at":1761514693000,"favorite_count":48,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982562436457935114","full_text":"This is also crack https://t.co/b5QoyCCqeW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19514078","name":"Sean Heilweil","screen_name":"seanheilweil","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanheilweil","lang":"en","retweeted":false,"fact_check":null,"id":"1982278630622314658","view_count":96,"bookmark_count":0,"created_at":1761447029000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982163504753729926","full_text":"@seanheilweil I gamble every day on Meta ads","in_reply_to_user_id_str":"19514078","in_reply_to_status_id_str":"1982278281710686467","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"539234194","name":"Andrea","screen_name":"iiiitsandrea","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"iiiitsandrea","lang":"en","retweeted":false,"fact_check":null,"id":"1982536922749972789","view_count":223,"bookmark_count":0,"created_at":1761508610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982490648096952542","full_text":"@iiiitsandrea I pre ordered 54 cases","in_reply_to_user_id_str":"539234194","in_reply_to_status_id_str":"1982490648096952542","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-28","value":12429,"startTime":1761523200000,"endTime":1761609600000,"tweets":[{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982839786676371855","view_count":5430,"bookmark_count":52,"created_at":1761580819000,"favorite_count":37,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982839786676371855","full_text":"We're coming out of a hold pattern recently but overall it was for the right reasons SOOO\nAs we begin to ramp up spend again we have re-designed our realignment on CAC which thankfully having oversight into 3 agencies and 190 brands across Structured / Konstant / Lucyd / Community\n\nI've been able to compare BREZ to Outer Brands\n\nBased on MY experience\n\nHereās how you COULD structure your account in now and rolling into 2026\n\nThe Problem: Outdated Account Structures\n\n- Obsession with CBO vs ABO structures\n- Rigid campaign structure debates\n- Account architecture over creative quality\n- Technical optimization without concept diversity\n\nSolution #1: Folder System Organization\n\nStop organizing by campaign types. Start organizing by concept/narrative.\nImplement:\n- Clear labeling systems\n- Protection from test failures\n- Organization by concept/narrative\n\nImpact: Improved account clarity + sustained account health\n\nSolution #2: Creative Narrative Diversity\n\nMeta's Andromeda Update Requirements:\n- Different selling angles & concepts, not just formats\n- Multiple clear narratives that connect differently\n- Client buy-in on diverse messaging approaches\n- Format variety (static, UGC, motion) per concept\n\nSolution #3: New Approach to Testing\n\nStrategic implementation for 8-figure accounts:\nOld Way: Volume Focus New Way: Concept Focus\nResult: Integrated Testing Plan\nStop launching 50 ads with the same angle.\n\nSolution #4: Creative Production Process\n\nChanges in creative development:\n- Concept approval before production\n- Multiple angles per campaign concept\n- AI-enhanced research for optimization\n- Slower but more targeted execution\n\nQuality over quantity.\n\nKey Shit We're Looking For\n\nWhen you implement this correctly, youāll get:\n- Concept-Based Scaling\n- Reduced Creative Fatigue\n- Steady ROAS Growth (but maximizing for appropriate CAC - sometimes\n\nMeta rewards creative diversity more than creative volume.\n\nWe've experienced this exact issue many times.\n\nWe spend more than most advertisers, but smaller brands with DIVERSE creative formats are crushing us because they understand their individual customers better.\n\nThese smaller accounts are in tune with what individual customers respond to:\n- Image to GIF\n- Human to product\n- Motion to static\n- Different hooks\n- Different selling angles\n\nThe Bottom Line\n\nMeta's algorithm is fucked we all know this, it's always this way, it doesn't change. Stop obsessing over bidding strategies unless you are limited from making offer, creative, or angle changes.\n\nYour account lacks the diversity it needs. From an AOV, OFFER, and CREATIVE structure\n\nCreate angles that target individuals from as many different directions as possible.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982881240941506754","view_count":4745,"bookmark_count":10,"created_at":1761590702000,"favorite_count":53,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982881240941506754","full_text":"Saying āyesā compounds.\n\nI think too many people praise one another for saying āno.ā In my experience, if you flip to ānoā too early then the pipeline starves. There are seasons where āyesā is the right play.\n\nThis year, Iām in a weird pocket between gratitude for every opportunity I have on my plate and total/complete exhaustion š
\n\nMy calendar is absolutely slammed. Iām at tons of events, juggling a variety of work, and have ongoing calls booked out for months.\n\nNgl Iām borderline burnt. Every yes is taxing my tank. But Iām still choosing to ride the wave because momentum keeps stacking.\n\nI wonāt pretend itās sustainable forever. When this season flips, Iāll shift to fewer flights, more deep-work, and time with family.\n\nHow Iām handling it (for now):\n\nā¢ Name the season out loud.\nā¢ Accept the cost without complaining about it.\nā¢ Protect sleep where I can.\nā¢ Keep moving.\nShackelfords enjoy the work.\n\nI love frameworks. This oneās simple..\n\nRespect the cycle youāre in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[274,277],"text":"ad"},{"indices":[274,277],"text":"ad"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-bf-sendtiā¦","expanded_url":"https://e.eemtrk.com/r/ns-bf-sendtime","url":"https://t.co/6HgG8c8ZrK","indices":[1250,1273]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[238,247]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[238,247]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982930817384100202","view_count":1680,"bookmark_count":5,"created_at":1761602522000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982930817384100202","full_text":"Every brand thinks theyāve cracked the Black Friday code.\n\nSend early. Send often. Hit the inbox before anyone else.\nBut hereās the thingā¦\n\nIāve run hundreds of BFCM campaigns over the years, and the āfirst to sendā mindset rarely wins.\n\n@Omnisendās new data backs that up. #ad\n\nThey analyzed billions of emails from last Black Friday and found the best-performing sends didnāt go out at midnight.\nThey hit between 9ā11 a.m.\nWhy?\n\nBecause by the time that window hits, the chaos has calmed down.\nShoppers are awake, alert, and ready to buy - not buried in a wall of unread promos from 6 a.m.\n\nHereās what else stood out:\nOpen rates and conversions both spike mid-morning.\n\nBrands that stagger sends by timezone or audience segment saw up to 47% higher performance.\n\nThe brands that skipped midnight launches actually earned more revenue per email.\n\nWhat this really says is that timing is part of strategy, not an afterthought.\nBlack Friday isnāt about being the loudest.\n\nItās about landing in the inbox when people are finally ready to pay attention.\n\nSo this year, before you schedule that midnight blast, stop and ask:\nAre we sending first, or are we sending smart?\n\nOmnisend broke down all the timing data and shared their full playbook here >> https://t.co/6HgG8c8ZrK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"253376092","name":"Jay","screen_name":"Creatextravel","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Creatextravel","lang":"en","retweeted":false,"fact_check":null,"id":"1982607671137370530","view_count":574,"bookmark_count":0,"created_at":1761525478000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1982599042640277619","full_text":"@Creatextravel Your nails look great bro hell ya","in_reply_to_user_id_str":"253376092","in_reply_to_status_id_str":"1982599042640277619","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":24234,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,89],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1982974040911557074","view_count":5324,"bookmark_count":2,"created_at":1761612827000,"favorite_count":100,"quote_count":1,"reply_count":11,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1982974040911557074","full_text":"Walking into stores and seeing brands of friends I know personally is the coolest feeling","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OVXl1Nan1Y","expanded_url":"https://x.com/iamshackelford/status/1983175448269087177/photo/1","id_str":"1983175443642802176","indices":[278,301],"media_key":"3_1983175443642802176","media_url_https":"https://pbs.twimg.com/media/G4WnjwWbYAAX_IY.jpg","type":"photo","url":"https://t.co/OVXl1Nan1Y","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1638,"w":1184,"resize":"fit"},"medium":{"h":1200,"w":867,"resize":"fit"},"small":{"h":680,"w":492,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1638,"width":1184,"focus_rects":[{"x":0,"y":0,"w":1184,"h":663},{"x":0,"y":0,"w":1184,"h":1184},{"x":0,"y":0,"w":1184,"h":1350},{"x":123,"y":0,"w":819,"h":1638},{"x":0,"y":0,"w":1184,"h":1638}]},"media_results":{"result":{"media_key":"3_1983175443642802176"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983175448269087177","view_count":15047,"bookmark_count":6,"created_at":1761660847000,"favorite_count":137,"quote_count":0,"reply_count":19,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983175448269087177","full_text":"I've never been more in it than I am right now.\n\nMentally, financially, physically, relationally - every single area is demanding everything from me at once.\n\nApril through June were the worst of it. July ramped up even more. The hard part was that I couldn't see when it would end.\n\nNow I can see October/early November on the horizon, but that just drops us straight into Q4's stressful promotional holiday season.\n\nBut this week and a half we crushed it - Commerce roundtable with 575 people, incredible feedback, didn't lose money. Then straight into a BREZ offsite with the leadership team.\n\nThings like this are exhausting but inspiring at the same time. It's a constant swing of emotions.\n\nJust trying to regulate myself and stay chill through it all.\n\nWhich is not easy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,270],"entities":{"hashtags":[{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"},{"indices":[972,975],"text":"ad"},{"indices":[976,992],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]},{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1049,1072]}],"user_mentions":[{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[551,563]},{"id_str":"1740806111257915392","name":"Kintsugi AI","screen_name":"kintsugi_ai","indices":[1033,1045]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983217715059077313","view_count":2229,"bookmark_count":5,"created_at":1761670924000,"favorite_count":13,"quote_count":0,"reply_count":2,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1983217715059077313","full_text":"You can crank ads, you can ship product, you can juice MER while pushing AOV.\n\nBut what happens when your client blows past $10M and their tax backend is still held together with Google Sheets?\n\nYouāve seen the red flags:\nā Inventory in 5+ states, no nexus tracking\nā No registration in key states\nā No audit trail, no exemption certificate management\nā They think theyāre fine until a notice hits\n\nAs operators and partners, we tend to obsess over growth tactics.\nBut if weāre not flagging compliance risk early - weāre not protecting the business.\n\n@kintsugi_ai gives brands (and their partners) the visibility they need:\n- Real-time nexus alerts across all 50 states\n- Centralized tax registration + exemption certificate tracking\n- Audit-ready documentation that wonāt collapse at $20M+\n\nIf youāre an agency, a growth partner, or a fractional exec - this is a real unlock.\n\nHelping a brand grow is one thing.\nHelping them grow safely is what makes you indispensable.\n\n#ad #kintsugipartner\nCheck out what theyāre building over at @kintsugi_ai\n>> https://t.co/breDOAGmst","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[{"indices":[1014,1017],"text":"ad"},{"indices":[1018,1033],"text":"insensepartner"}],"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"insense.pro/ebooks-guides/ā¦","expanded_url":"https://insense.pro/ebooks-guides/guide-to-meta-partnership-ads?utm_campaign=nick_shack&utm_source=email","url":"https://t.co/bZldUiOE8P","indices":[989,1012]}],"user_mentions":[{"id_str":"761550854570799104","name":"Insense","screen_name":"Insense_pro","indices":[378,390]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/CmylHL8Ivg","expanded_url":"https://x.com/iamshackelford/status/1983291956525773174/photo/1","id_str":"1983291951240925184","indices":[281,304],"media_key":"3_1983291951240925184","media_url_https":"https://pbs.twimg.com/media/G4YRhY-bUAAHWQb.jpg","type":"photo","url":"https://t.co/CmylHL8Ivg","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":1277,"y":241,"h":448,"w":448}]},"medium":{"faces":[{"x":748,"y":141,"h":262,"w":262}]},"small":{"faces":[{"x":424,"y":80,"h":148,"w":148}]},"orig":{"faces":[{"x":1497,"y":283,"h":525,"w":525}]}},"sizes":{"large":{"h":2048,"w":2048,"resize":"fit"},"medium":{"h":1200,"w":1200,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2400,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2105,"h":2400},{"x":60,"y":0,"w":1200,"h":2400},{"x":0,"y":0,"w":2400,"h":2400}]},"media_results":{"result":{"media_key":"3_1983291951240925184"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983291956525773174","view_count":1272,"bookmark_count":4,"created_at":1761688624000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983291956525773174","full_text":"I was able to partner with Insense to share a very important piece of education right before the Black Friday Cyber Monday push, which is leveraging partnership ads and whitelisting. One of the major ways we at Breeze and our clients at the agency are able to reduce CPA with just a few extra clicks. I think it's worth your time, especially if you may have no meetings today.\n\n@Insense_pro streamlines the workflow of finding the right influencers for Partnership Ads, managing the PA connection, payments are content usage rights all in one place.\n\nThey handle the whole process which is nice - automated payments, agreements, and provides lifetime content usage rights\n\nThey have been working hard on developing their has 70K+ vetted creators with UGC skills ready to run Partnership Ads\n\nThis is a great piece of content overall,\nCovers how to request and manage ad permissions\nBrief templates for Meta specifically\nStep by Step guide on how to set up and launch the campaign as well\n\nhttps://t.co/bZldUiOE8P\n\n#ad #insensepartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1251174438009286658","name":"Cole Preston","screen_name":"ChillinoisState","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"ChillinoisState","lang":"en","retweeted":false,"fact_check":null,"id":"1983212855810818483","view_count":311,"bookmark_count":0,"created_at":1761669765000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983173699349205098","full_text":"@ChillinoisState Weāre fuckin stoked","in_reply_to_user_id_str":"1251174438009286658","in_reply_to_status_id_str":"1983173699349205098","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"12536272","name":"Sean McGinnis ā³ š¬šļø š¤","screen_name":"seanmcginnis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"seanmcginnis","lang":"en","retweeted":false,"fact_check":null,"id":"1983313577718231458","view_count":51,"bookmark_count":0,"created_at":1761693779000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983183367047918058","full_text":"@seanmcginnis Damnit they beat me","in_reply_to_user_id_str":"12536272","in_reply_to_status_id_str":"1983183367047918058","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":33488,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,176],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6cuCe1rAS1","expanded_url":"https://x.com/iamshackelford/status/1983541349870920169/photo/1","id_str":"1983541347262070784","indices":[177,200],"media_key":"3_1983541347262070784","media_url_https":"https://pbs.twimg.com/media/G4b0WJjbAAAwU8Z.jpg","type":"photo","url":"https://t.co/6cuCe1rAS1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1560,"w":1076,"resize":"fit"},"medium":{"h":1200,"w":828,"resize":"fit"},"small":{"h":680,"w":469,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1560,"width":1076,"focus_rects":[{"x":0,"y":439,"w":1076,"h":603},{"x":0,"y":202,"w":1076,"h":1076},{"x":0,"y":127,"w":1076,"h":1227},{"x":0,"y":0,"w":780,"h":1560},{"x":0,"y":0,"w":1076,"h":1560}]},"media_results":{"result":{"media_key":"3_1983541347262070784"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983541349870920169","view_count":22867,"bookmark_count":375,"created_at":1761748084000,"favorite_count":206,"quote_count":1,"reply_count":12,"retweet_count":11,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"If you want to continue burning cash testing Meta Ads then be my guest\n\nFor this 4th Quarter you should just stick to what is working now:\n\nThis playbook is for the big dawgsšš¼ https://t.co/6cuCe1rAS1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983620111354528014","view_count":3456,"bookmark_count":1,"created_at":1761766863000,"favorite_count":51,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983620111354528014","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand.\n\nThatās the message my grinders\n\nGood luck in Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QLL1phRgJK","expanded_url":"https://x.com/iamshackelford/status/1983654338355720486/photo/1","id_str":"1983654334937362433","indices":[279,302],"media_key":"3_1983654334937362433","media_url_https":"https://pbs.twimg.com/media/G4dbG5ca8AEbaYt.jpg","type":"photo","url":"https://t.co/QLL1phRgJK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1280,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1280,"focus_rects":[{"x":0,"y":0,"w":1280,"h":717},{"x":120,"y":0,"w":720,"h":720},{"x":164,"y":0,"w":632,"h":720},{"x":300,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1280,"h":720}]},"media_results":{"result":{"media_key":"3_1983654334937362433"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983654338355720486","view_count":3849,"bookmark_count":7,"created_at":1761775023000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1983654338355720486","full_text":"I've watched brands lose millions on Black Friday.\n\nDone 11 BFCMs on the agency side and 3 as a brand operator. My biggest takeaway is discounts can't kill you, but bad execution can.\n\nA few horror stories:\n\nā¢ VIP gate gone wrong\nBrand planned Thanksgiving \"early access\" behind a password. Site flip didn't happen until night. Email went out without the password. VIPs were furious. Six-figures gone in a day.\n\nFix: If you gate, rehearse the entire flow 48 hours prior (flip ā passcode ā discount). Or simplerājust don't gate.\n\nā¢ Amazon vs .com mismatch\nBrand went deeper on Amazon promos in early November to pull revenue forward. Then ran a weaker offer on .com for BFCM. Their customers torched them.. \"Match Amazon or we're out.\" They matched. After losing trust.\n\nFix: Match pricing ladders across channels or make the difference obvious (eg. bundles, exclusives).\n\nā¢ The 12-Days overkill\nDaily rotating offers pre-Christmas. Over two weeks, it created email ops hell and margin soup. The worst part is it confused customers.\n\nFix: One clear evergreen headline offer + a targeted final ship date push. Let ops win.\n\nRemember:\n\nā¢ Broad is beautiful.\nā¢ Clear > clever.\nā¢ Simple sells.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1983581739328135640","view_count":148,"bookmark_count":0,"created_at":1761757714000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983552898408817024","full_text":"@rabahrahil diabolical shape here","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1983552898408817024","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"60836446","name":"Vinod Chendhil","screen_name":"vinodchendhil","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"vinodchendhil","lang":"en","retweeted":false,"fact_check":null,"id":"1983575731453276598","view_count":760,"bookmark_count":2,"created_at":1761756282000,"favorite_count":5,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@vinodchendhil Take ID of beet performer and use that vs just making a new asset of the beet performer","in_reply_to_user_id_str":"60836446","in_reply_to_status_id_str":"1983565824855089379","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"251759807","name":"Scott Boulis","screen_name":"Scott_Boulis","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Scott_Boulis","lang":"en","retweeted":false,"fact_check":null,"id":"1983602693894762753","view_count":173,"bookmark_count":0,"created_at":1761762710000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@Scott_Boulis Oh we do. Shit I stole this then.","in_reply_to_user_id_str":"251759807","in_reply_to_status_id_str":"1983601677870739608","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"52436669","name":"Yoann Pavy","screen_name":"yoannpavy","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"yoannpavy","lang":"und","retweeted":false,"fact_check":null,"id":"1983602804267872557","view_count":138,"bookmark_count":0,"created_at":1761762736000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983541349870920169","full_text":"@yoannpavy Yes š¶","in_reply_to_user_id_str":"52436669","in_reply_to_status_id_str":"1983601879952355612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[22,67],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"281683519","name":"Eli Weiss","screen_name":"eliweisss","indices":[0,10]},{"id_str":"1452175050765864960","name":"Wispr Flow","screen_name":"WisprFlow","indices":[11,21]}]},"favorited":false,"in_reply_to_screen_name":"eliweisss","lang":"en","retweeted":false,"fact_check":null,"id":"1983639400069394582","view_count":95,"bookmark_count":0,"created_at":1761771461000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983632323062235612","full_text":"@eliweisss @WisprFlow did you not use my promo code!?!?! im furious","in_reply_to_user_id_str":"281683519","in_reply_to_status_id_str":"1983632323062235612","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983685075532496958","view_count":1775,"bookmark_count":0,"created_at":1761782351000,"favorite_count":25,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983684556940259775","full_text":"@ashvinmelwani I hate this.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983684556940259775","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,51],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"302812134","name":"Ash","screen_name":"ashvinmelwani","indices":[0,14]},{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[15,26]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[27,36]}]},"favorited":false,"in_reply_to_screen_name":"ashvinmelwani","lang":"en","retweeted":false,"fact_check":null,"id":"1983557583752532444","view_count":227,"bookmark_count":0,"created_at":1761751955000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983554804153483435","full_text":"@ashvinmelwani @rabahrahil @codyplof Get Jordan on.","in_reply_to_user_id_str":"302812134","in_reply_to_status_id_str":"1983554804153483435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":19028,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,136],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983916560558522666","view_count":2343,"bookmark_count":2,"created_at":1761837542000,"favorite_count":31,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983916560558522666","full_text":"Half of this game is identifying the season you're in and the risk you're willing to withstand\n\nThatās the tweet bros\n\nGood luck this Q4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1980840335808061866","quoted_status_permalink":{"url":"https://t.co/MoiO40t3a8","expanded":"https://twitter.com/862765810321944576/status/1980840335808061866","display":"x.com/86276581032194ā¦"},"retweeted":false,"fact_check":null,"id":"1983956323063804034","view_count":13043,"bookmark_count":11,"created_at":1761847022000,"favorite_count":48,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983956323063804034","full_text":"Made around 100 intros from this but I'm still in the same boat.\n\nWhen I was juggling Structured, Konstant, LUCYD, and events, making intros was just part of my normal day.\n\nYou're on a call with someone, they're not a fit for me but perfect for someone else\nEasy intro\nDone.\n\n30-40 intros a day wasn't hard when my entire existence was built around connecting people and solving problems.\n\nBut this year I'm so far behind (it kind of pisses me off)\n\nBut my main focus this year has been building a brand. Making intros isn't part of that workflow.\n\nSo I might break the streak and honestly I'm okay with that\n\nFor the most part.\n\nThere are between 10-20 people who have gotten $100k+ from me on intros and there are specifically 5 people who have made $1m+ with me and there is 1 person who's made $10m","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[557,560],"text":"ad"},{"indices":[561,577],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[533,556]}],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/dfwsuCipit","expanded_url":"https://x.com/iamshackelford/status/1984013049196597542/video/1","id_str":"1984012946062897155","indices":[278,301],"media_key":"13_1984012946062897155","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1984012946062897155/img/jsn9lDQ4TbjGcBOC.jpg","type":"video","url":"https://t.co/dfwsuCipit","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1984012946062897155/pl/RiLIg-itAG5b4gEJ.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/316x270/TtL7k0lNyiedxCpp.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/422x360/JnteD6_3b63r63vS.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1984012946062897155/vid/avc1/844x720/vwhJOcR0oS0p1ZEP.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1984012946062897155"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984013049196597542","view_count":367,"bookmark_count":0,"created_at":1761860546000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984013049196597542","full_text":"My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nCheck out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1984004555290636596","quoted_status_permalink":{"url":"https://t.co/Q8ZKIFAmHm","expanded":"https://twitter.com/chrishume_/status/1984004555290636596","display":"x.com/chrishume_/staā¦"},"retweeted":false,"fact_check":null,"id":"1984033450903687568","view_count":3186,"bookmark_count":1,"created_at":1761865410000,"favorite_count":10,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984033450903687568","full_text":"See a can spin a can","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"975021380767965185","name":"Evan Zhao","screen_name":"EvanZhao6","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"EvanZhao6","lang":"en","retweeted":false,"fact_check":null,"id":"1984038141825831164","view_count":89,"bookmark_count":0,"created_at":1761866529000,"favorite_count":1,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1983912593317147071","full_text":"@EvanZhao6 Almost as good as the cat space","in_reply_to_user_id_str":"975021380767965185","in_reply_to_status_id_str":"1983912593317147071","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":26733,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[907,910],"text":"ad"},{"indices":[911,932],"text":"checkoutchamppartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-checkoutcā¦","expanded_url":"https://e.eemtrk.com/r/ns-checkoutchamp","url":"https://t.co/4S5ACBM2gL","indices":[882,905]}],"user_mentions":[{"id_str":"1646226762504740864","name":"Checkout Champ","screen_name":"checkoutchamp_","indices":[635,650]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984212766656507986","view_count":5500,"bookmark_count":11,"created_at":1761908163000,"favorite_count":25,"quote_count":0,"reply_count":7,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1984212766656507986","full_text":"The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.\n\nStripe error. Processor was down.\nNo fallback. No warning.\nThousands in MRRā¦ gone overnight.\n\nThatās when I realized most brands treat subscriptions like a nice-to-have.\n\nUntil rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.\n\nWhat you actually need is:\nā
Intelligent rebill routing\nā
Built-in sub billing tools (not bolted on)\nā
Self-serve churn controls\nā
Customizable upsells tied to product logic\nā
Predictable cash flow + stronger exit multiples\n\nThatās why Iāve been pushing brands toward @checkoutchamp_\n\nItās not just faster checkouts.\n\nItās full-stack subscription infrastructure.\n\nIf youāre doing $100K+/mo in subs, this pays for itself in avoided headaches.\n\nWant to make subs a growth lever instead of a liability?\n\nStart here ā https://t.co/4S5ACBM2gL\n\n#ad #checkoutchamppartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/9aJQvpOMJB","expanded_url":"https://x.com/iamshackelford/status/1984274678933066210/photo/1","id_str":"1984274676387078144","indices":[281,304],"media_key":"3_1984274676387078144","media_url_https":"https://pbs.twimg.com/media/G4mPThba4AAfqTa.jpg","type":"photo","url":"https://t.co/9aJQvpOMJB","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":586,"y":82,"h":241,"w":241}]},"medium":{"faces":[{"x":488,"y":68,"h":200,"w":200}]},"small":{"faces":[{"x":276,"y":38,"h":113,"w":113}]},"orig":{"faces":[{"x":586,"y":82,"h":241,"w":241}]}},"sizes":{"large":{"h":803,"w":1440,"resize":"fit"},"medium":{"h":669,"w":1200,"resize":"fit"},"small":{"h":379,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":803,"width":1440,"focus_rects":[{"x":6,"y":0,"w":1434,"h":803},{"x":355,"y":0,"w":803,"h":803},{"x":404,"y":0,"w":704,"h":803},{"x":555,"y":0,"w":402,"h":803},{"x":0,"y":0,"w":1440,"h":803}]},"media_results":{"result":{"media_key":"3_1984274676387078144"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1981530528458428659","quoted_status_permalink":{"url":"https://t.co/T5EXypfl9N","expanded":"https://twitter.com/1293726603860639745/status/1981530528458428659","display":"x.com/12937266038606ā¦"},"retweeted":false,"fact_check":null,"id":"1984274678933066210","view_count":1556,"bookmark_count":1,"created_at":1761922924000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984274678933066210","full_text":"Remember when H&M got their reputation nuked for the āCOOLEST MONKEY IN THE JUNGLEā thing?\n\nRemember when Bud Light went into the LGBTQ community and still hasn't fully recovered?\n\nAnd both of those werenāt even AIās fault.\n\nWhat if a brand says \"be racially inclusive\" and AI takes it somewhere that destroys the brand overnight?\n\nWe already have checks and balances in place - QC from agency side, approvals from brand side. Everyone signs off before it goes live.\n\nBut then it hits Meta's platform and Meta just does whatever they want with your creative while it's live?\n\nCompletely ridiculous.\n\nThis puts people's jobs, brand integrity, and brand performance at major risk.\n\nMeta this is not chill","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,35],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/c84TgnszRW","expanded_url":"https://x.com/iamshackelford/status/1984294235814928477/photo/1","id_str":"1984294232191070208","indices":[36,59],"media_key":"3_1984294232191070208","media_url_https":"https://pbs.twimg.com/media/G4mhF0ea8AA8BPS.jpg","type":"photo","url":"https://t.co/c84TgnszRW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]},"medium":{"faces":[{"x":396,"y":596,"h":66,"w":66},{"x":295,"y":263,"h":126,"w":126}]},"small":{"faces":[{"x":224,"y":338,"h":37,"w":37},{"x":167,"y":149,"h":71,"w":71}]},"orig":{"faces":[{"x":676,"y":1018,"h":114,"w":114},{"x":504,"y":450,"h":216,"w":216}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984294232191070208"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984294235814928477","view_count":5225,"bookmark_count":1,"created_at":1761927586000,"favorite_count":81,"quote_count":0,"reply_count":18,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"Drop me your Halloween costumes fam https://t.co/c84TgnszRW","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356457551483207","view_count":12062,"bookmark_count":37,"created_at":1761942421000,"favorite_count":87,"quote_count":1,"reply_count":14,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984356457551483207","full_text":"We charged $40 for a 6-pack.\n\nPeople thought we were insane. But you canāt price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.\n\nWe were premium on purpose.\n\nHereās why..\n\n1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.\n\n2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.\n\n3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.\n\n4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.\n\nMost founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.\n\nModel retail pricing before you launch. Focus on contribution margin.\n\nLet everyone else race to the bottom.\n\nAMA..","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"801297920066777088","name":"Melanie Balke","screen_name":"Melanie_Balke","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"Melanie_Balke","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312707789811746","view_count":88,"bookmark_count":0,"created_at":1761931990000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@Melanie_Balke š
","in_reply_to_user_id_str":"801297920066777088","in_reply_to_status_id_str":"1984298284383682786","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"800863442718564354","name":"Dan Pantelo","screen_name":"danpantelo","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"danpantelo","lang":"en","retweeted":false,"fact_check":null,"id":"1984312617859760433","view_count":88,"bookmark_count":0,"created_at":1761931969000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@danpantelo Generational play here","in_reply_to_user_id_str":"800863442718564354","in_reply_to_status_id_str":"1984307836629729286","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,13],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"qme","retweeted":false,"fact_check":null,"id":"1984312659693748724","view_count":132,"bookmark_count":0,"created_at":1761931979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@rabahrahil š","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1984309388358611112","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,54],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1044462009368997888","name":"Steve Tan","screen_name":"heystevetan","indices":[0,12]},{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[13,26]}]},"favorited":false,"in_reply_to_screen_name":"heystevetan","lang":"en","retweeted":false,"fact_check":null,"id":"1984329178901332140","view_count":1180,"bookmark_count":0,"created_at":1761935917000,"favorite_count":10,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984317734260511009","full_text":"@heystevetan @Jason______A He aināt got a clue on this","in_reply_to_user_id_str":"1044462009368997888","in_reply_to_status_id_str":"1984317734260511009","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"131375843","name":"Nathan Ruff","screen_name":"TheNathanRuff","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TheNathanRuff","lang":"und","retweeted":false,"fact_check":null,"id":"1984329072777052576","view_count":88,"bookmark_count":0,"created_at":1761935892000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@TheNathanRuff Yes!","in_reply_to_user_id_str":"131375843","in_reply_to_status_id_str":"1984328862206214205","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,0],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/6bdNTpVkzs","expanded_url":"https://x.com/iamshackelford/status/1984376825578209373/photo/1","id_str":"1984376814559735808","indices":[0,23],"media_key":"3_1984376814559735808","media_url_https":"https://pbs.twimg.com/media/G4nsMvxasAAJ31K.jpg","type":"photo","url":"https://t.co/6bdNTpVkzs","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]},"medium":{"faces":[{"x":510,"y":679,"h":48,"w":48}]},"small":{"faces":[{"x":289,"y":385,"h":27,"w":27}]},"orig":{"faces":[{"x":872,"y":1160,"h":82,"w":82}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":358,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1984376814559735808"}}}]},"favorited":false,"in_reply_to_screen_name":"iamshackelford","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984376825578209373","view_count":814,"bookmark_count":0,"created_at":1761947277000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"https://t.co/6bdNTpVkzs","in_reply_to_user_id_str":"862765810321944576","in_reply_to_status_id_str":"1984294235814928477","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":1667,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[14,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1561333328955199488","name":"Stefan Georgi","screen_name":"StefanGeorgi","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"StefanGeorgi","lang":"en","retweeted":false,"fact_check":null,"id":"1984686142013522114","view_count":1552,"bookmark_count":0,"created_at":1762021024000,"favorite_count":15,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984275553050845625","full_text":"@StefanGeorgi Thanks for building a market for the rest of us to build within brother. Forever grateful.","in_reply_to_user_id_str":"1561333328955199488","in_reply_to_status_id_str":"1984275553050845625","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,12],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"46488654","name":"Adam","screen_name":"adzreed","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"adzreed","lang":"und","retweeted":false,"fact_check":null,"id":"1984703387590672605","view_count":28,"bookmark_count":0,"created_at":1762025136000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984371714512601285","full_text":"@adzreed Few","in_reply_to_user_id_str":"46488654","in_reply_to_status_id_str":"1984371714512601285","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"14879002","name":"Jesse Pujji","screen_name":"jspujji","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"jspujji","lang":"en","retweeted":false,"fact_check":null,"id":"1984763883954008121","view_count":87,"bookmark_count":0,"created_at":1762039559000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1984294235814928477","full_text":"@jspujji Well played sir well played","in_reply_to_user_id_str":"14879002","in_reply_to_status_id_str":"1984760262180606435","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":26605,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,138],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985079641258987764","view_count":2933,"bookmark_count":0,"created_at":1762114842000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985079641258987764","full_text":"Happy super early bonus surprise just announced limited edition small batch limited quantity pre Black Friday sale for all that celebrate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/sYkNQY06Jf","expanded_url":"https://x.com/iamshackelford/status/1985108167647543419/photo/1","id_str":"1985108164245880832","indices":[274,297],"media_key":"3_1985108164245880832","media_url_https":"https://pbs.twimg.com/media/G4yFW5qagAAzJYv.jpg","type":"photo","url":"https://t.co/sYkNQY06Jf","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"medium":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]},"small":{"faces":[{"x":257,"y":307,"h":32,"w":32},{"x":199,"y":269,"h":55,"w":55},{"x":290,"y":291,"h":52,"w":52}]},"orig":{"faces":[{"x":447,"y":534,"h":57,"w":57},{"x":347,"y":469,"h":96,"w":96},{"x":505,"y":507,"h":91,"w":91}]}},"sizes":{"large":{"h":1182,"w":852,"resize":"fit"},"medium":{"h":1182,"w":852,"resize":"fit"},"small":{"h":680,"w":490,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1182,"width":852,"focus_rects":[{"x":0,"y":322,"w":852,"h":477},{"x":0,"y":134,"w":852,"h":852},{"x":0,"y":75,"w":852,"h":971},{"x":206,"y":0,"w":591,"h":1182},{"x":0,"y":0,"w":852,"h":1182}]},"media_results":{"result":{"media_key":"3_1985108164245880832"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985108167647543419","view_count":22781,"bookmark_count":43,"created_at":1762121643000,"favorite_count":184,"quote_count":1,"reply_count":17,"retweet_count":4,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"The American Dream isn't dead. It's just different.\n\nMy parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.\n\nI don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.\n\nWe barely traveled growing up. My wedding was the first time many of my family left the country.\n\nOne day, I want a base abroad so my children can know another place and speak another language as citizens of the world.\n\nMoney still matters, but only because it funds the freedom.\n\nā¢ The old dream: Build wealth, then live.\nā¢ The new dream Build a life worth living now.\n\nMy parents sacrificed adventure for security. I'm trying to have both.\n\nThat's my version of the American Dream.\n\nYou choose yours.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"976965327241199616","name":"Lewis Fausett","screen_name":"lewiswf","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"lewiswf","lang":"en","retweeted":false,"fact_check":null,"id":"1985120597282898209","view_count":500,"bookmark_count":0,"created_at":1762124606000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@lewiswf āAllegedlyā","in_reply_to_user_id_str":"976965327241199616","in_reply_to_status_id_str":"1985117607390052828","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1344694065296625665","name":"ā§ļ½„ļ¾:* Alyssa *:ļ½„ļ¾ā§*","screen_name":"xalyssajeanx","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"xalyssajeanx","lang":"en","retweeted":false,"fact_check":null,"id":"1985134397507752345","view_count":391,"bookmark_count":0,"created_at":1762127897000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985108167647543419","full_text":"@xalyssajeanx Itās the horses","in_reply_to_user_id_str":"1344694065296625665","in_reply_to_status_id_str":"1985127974556025127","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":8739,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985364104329285720","view_count":2275,"bookmark_count":4,"created_at":1762182663000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985364104329285720","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.\n\nThese are going to be the people who win with AI or the teams who win with AI usage.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,98],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"7699362","name":"Nathan Snell","screen_name":"NathanSnell","indices":[21,33]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/lH5VLR7sCn","expanded_url":"https://x.com/iamshackelford/status/1985394271005130796/photo/1","id_str":"1985394265804193792","indices":[99,122],"media_key":"3_1985394265804193792","media_url_https":"https://pbs.twimg.com/media/G42JkNBbQAAGGoQ.jpg","type":"photo","url":"https://t.co/lH5VLR7sCn","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":981,"w":1319,"resize":"fit"},"medium":{"h":892,"w":1200,"resize":"fit"},"small":{"h":506,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":981,"width":1319,"focus_rects":[{"x":0,"y":242,"w":1319,"h":739},{"x":338,"y":0,"w":981,"h":981},{"x":458,"y":0,"w":861,"h":981},{"x":645,"y":0,"w":491,"h":981},{"x":0,"y":0,"w":1319,"h":981}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1985394265804193792"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1985394271005130796","view_count":3652,"bookmark_count":1,"created_at":1762189855000,"favorite_count":29,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985394271005130796","full_text":"This dude is a horse @NathanSnell brother \nStoked to have been able to push this forward with you. https://t.co/lH5VLR7sCn","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"32142718","name":"Jay Gamey","screen_name":"jaygamey","indices":[696,705]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985486909754523828","view_count":2812,"bookmark_count":6,"created_at":1762211942000,"favorite_count":7,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985486909754523828","full_text":"There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types.\n\nBut having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.\n\nWe're building:\n\n- forecasting tools\n- projection dashboards\n- inventory tracking\n- retention revenue analysis\n\nALL INTERNAL.\n\nFor example - @jaygamey and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution.\n\nMore than just creative analysis. We get even the fcking mechanisms of the people doing the work.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":19950,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985769028997218358","view_count":8755,"bookmark_count":23,"created_at":1762279204000,"favorite_count":39,"quote_count":1,"reply_count":10,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985769028997218358","full_text":"I'm about 2 weeks in on the AI seo / ads stuff starting to see the movement here.\n\nI think its still about 3-4 weeks out but we were ranked around 22/100 now sitting at a 42/100 which means we are showing up for about 10% of LLM queries related to Brez.\n\nThis should pop as traffic on paid increases as well.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985770022565003725","view_count":2406,"bookmark_count":3,"created_at":1762279441000,"favorite_count":36,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985770022565003725","full_text":"The people who ask the right questions are worth 10x more than the people who just execute what you tell them.\n\nYou only find those people after you've hired and fired enough to know the difference.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985856339822985616","view_count":8670,"bookmark_count":19,"created_at":1762300021000,"favorite_count":80,"quote_count":0,"reply_count":13,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"If you're just starting out in ecom right now / or doing it soloā¦ Iām not gonna lie to you, it's not easy and itās gotten harder in a lot of areas.\n\nYeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.\n\nYou're just listening to everybody chatting sh-t on the internet.\n\nWhere do you even go?\nWho do you follow?\nWhat do you listen to?\n\nWho's going to spend time with you without charging you money you don't have?\n\nYeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.\n\nPeople will overcomplicate this because at the beginning, you actually have nothing.\n\nJust simplify it as easily as possible before you start listening and consuming all this type of content\n\nOr you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.\n\nThat's where you're going to get stuck.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985728264015642849","view_count":119,"bookmark_count":0,"created_at":1762269485000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom Bill youāre wild bro š","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-06","value":35765,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,130],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985888048924803534","view_count":2786,"bookmark_count":4,"created_at":1762307581000,"favorite_count":37,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"Learn how to speak with people who are not happy with you with respect and confidence and youāll hit a new level of peace of mind.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985870674481856608","view_count":13178,"bookmark_count":4,"created_at":1762303439000,"favorite_count":24,"quote_count":0,"reply_count":22,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"Anyone traveling through US airports right now? \n\nIs it as bad as all these posts make it seem?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986117332452995505","view_count":4419,"bookmark_count":46,"created_at":1762362246000,"favorite_count":40,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986117332452995505","full_text":"Real $$$ is in understanding your customer lifecycle better than acquisition.\n\nTHE CUSTOMER LIFECYCLE PLAYBOOK š\n\nPhase 1 - Discovery\n\nFor us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.\n\nThey're self-selecting instead of coming in from discount offers.\n\nThis is VITAL. The customers who choose you > customers you bribe with discounts.\n\nPhase 2 - First Upgrade\n\nOver 2-3 email campaigns, we talk about other products and larger pack sizes.\n\nThey upgrade to a 12-pack.\n\nNow they've doubled or tripled their cart value with us.\n\nPhase 3 - Segmentation\n\nWe segment our list into 4 buckets:\n- Never heard from us, haven't bought\n- Bought once, not twice\n- Bought twice, not subscribed\n- Active subscribers\n\nWe don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.\n\nPhase 4 - Acquisition Intel\n\nOnce we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.\n\nThen it's on the paid team to construct offers that attract those customers at a cost-effective rate.\n\nWe have people who've spent $10,000 with us since launch. Others spend around $1,000.\n\nOur job on retention is to keep them.\nOur job on acquisition is to find more of them.\n\nAcross channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.\n\nIt's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.\n\ntl;dr\n\n- Map your best customer's journey\n- Segment smart, not complicated\n- Tell acquisition what to look for\n- Repeat what works","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,29],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/h8jAHgzwPH","expanded_url":"https://x.com/iamshackelford/status/1986160388170567693/photo/1","id_str":"1986160381962878976","indices":[30,53],"media_key":"3_1986160381962878976","media_url_https":"https://pbs.twimg.com/media/G5BCWCHaAAA-TMc.jpg","type":"photo","url":"https://t.co/h8jAHgzwPH","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1323,"w":943,"h":528},{"x":0,"y":1105,"w":943,"h":943},{"x":0,"y":973,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986160381962878976"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986160388170567693","view_count":3583,"bookmark_count":1,"created_at":1762372512000,"favorite_count":25,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986160388170567693","full_text":"GUYS ITS FUCKING BLACK FRIDAY https://t.co/h8jAHgzwPH","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZYX82W2hf4","expanded_url":"https://x.com/iamshackelford/status/1986202263577371081/photo/1","id_str":"1986202258997186560","indices":[56,79],"media_key":"3_1986202258997186560","media_url_https":"https://pbs.twimg.com/media/G5BobmObEAA2xBa.jpg","type":"photo","url":"https://t.co/ZYX82W2hf4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":784,"y":376,"h":206,"w":206}]},"medium":{"faces":[{"x":459,"y":220,"h":120,"w":120}]},"small":{"faces":[{"x":260,"y":124,"h":68,"w":68}]},"orig":{"faces":[{"x":784,"y":376,"h":206,"w":206}]}},"sizes":{"large":{"h":1366,"w":2048,"resize":"fit"},"medium":{"h":800,"w":1200,"resize":"fit"},"small":{"h":454,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1366,"width":2048,"focus_rects":[{"x":0,"y":0,"w":2048,"h":1147},{"x":187,"y":0,"w":1366,"h":1366},{"x":271,"y":0,"w":1198,"h":1366},{"x":529,"y":0,"w":683,"h":1366},{"x":0,"y":0,"w":2048,"h":1366}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986202258997186560"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986202263577371081","view_count":3054,"bookmark_count":1,"created_at":1762382496000,"favorite_count":34,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986202263577371081","full_text":"This photo was taken at the exact moment the edible hit https://t.co/ZYX82W2hf4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ub9STbmI0t","expanded_url":"https://x.com/iamshackelford/status/1986221250205942213/photo/1","id_str":"1986221247316008960","indices":[280,303],"media_key":"3_1986221247316008960","media_url_https":"https://pbs.twimg.com/media/G5B5s3OaoAABZZu.jpg","type":"photo","url":"https://t.co/ub9STbmI0t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"medium":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]},"small":{"faces":[{"x":452,"y":578,"h":32,"w":32},{"x":12,"y":116,"h":42,"w":42},{"x":272,"y":127,"h":49,"w":49},{"x":181,"y":61,"h":62,"w":62}]},"orig":{"faces":[{"x":667,"y":852,"h":48,"w":48},{"x":19,"y":172,"h":62,"w":62},{"x":402,"y":188,"h":73,"w":73},{"x":267,"y":91,"h":92,"w":92}]}},"sizes":{"large":{"h":1002,"w":1002,"resize":"fit"},"medium":{"h":1002,"w":1002,"resize":"fit"},"small":{"h":680,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1002,"width":1002,"focus_rects":[{"x":0,"y":0,"w":1002,"h":561},{"x":0,"y":0,"w":1002,"h":1002},{"x":87,"y":0,"w":879,"h":1002},{"x":276,"y":0,"w":501,"h":1002},{"x":0,"y":0,"w":1002,"h":1002}]},"media_results":{"result":{"media_key":"3_1986221247316008960"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986221250205942213","view_count":5708,"bookmark_count":7,"created_at":1762387022000,"favorite_count":47,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986221250205942213","full_text":"Turned 35 a few weeks ago and did a thingā¦\n\nIt was one of those āI want to try this.. anyone else in?ā texts that you expect no one to respond to. Ended up 11 of us did IVās together in my living room (bās glutathione etc). Kinda cracked me up. Also kinda told me where my headās at.\n\nTaking care of my health is literally the only thing keeping me from crumbling. Iām tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.\n\nUsually a season pulls you in one hard direction, maybe two. This one said āall of the aboveā and jammed it into a year and a half. Ever since Kingsley was born Iāve felt like Iām hanging between gears, legs pumping, waiting for the chain to catch.\n\nHealth-wise, I was never totally off the rails. Iām not the same version of me from the pro days, but Iām not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I canāt live in the gym like before, but I can buy it back in small pieces.\n\nI canāt control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.\n\nThatās the choice you make when every other part of your life is a knife fight.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,62],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552654189557215233","name":"Nate","screen_name":"anatelorenzen","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"anatelorenzen","lang":"en","retweeted":false,"fact_check":null,"id":"1985901249850720757","view_count":444,"bookmark_count":0,"created_at":1762310728000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@anatelorenzen I felt this way when I did Miami and back also.","in_reply_to_user_id_str":"1552654189557215233","in_reply_to_status_id_str":"1985899411294339175","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[7,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4584563183","name":"Jake Casto","screen_name":"0x15f","indices":[0,6]}]},"favorited":false,"in_reply_to_screen_name":"0x15f","lang":"en","retweeted":false,"fact_check":null,"id":"1985901391131689002","view_count":493,"bookmark_count":0,"created_at":1762310762000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@0x15f Okay seeing the same as well. The stories out of atl or Houston I keep seeing.","in_reply_to_user_id_str":"4584563183","in_reply_to_status_id_str":"1985894038399013213","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,36],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37462633","name":"Ash Balogh","screen_name":"TrustTheFloor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"TrustTheFloor","lang":"en","retweeted":false,"fact_check":null,"id":"1985914333180936442","view_count":267,"bookmark_count":0,"created_at":1762313848000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@TrustTheFloor Okay noted thank you!","in_reply_to_user_id_str":"37462633","in_reply_to_status_id_str":"1985909842171613539","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,29],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"21600645","name":"mike hartman","screen_name":"mikehartman84","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"mikehartman84","lang":"tl","retweeted":false,"fact_check":null,"id":"1985914450864648417","view_count":213,"bookmark_count":0,"created_at":1762313876000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985870674481856608","full_text":"@mikehartman84 Haha okay good","in_reply_to_user_id_str":"21600645","in_reply_to_status_id_str":"1985902759200374801","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"260834395","name":"Vladislav Molchanov","screen_name":"MolchanovHQ","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MolchanovHQ","lang":"qme","retweeted":false,"fact_check":null,"id":"1985944373591490974","view_count":14,"bookmark_count":0,"created_at":1762321010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985888048924803534","full_text":"@MolchanovHQ ā¤ļø","in_reply_to_user_id_str":"260834395","in_reply_to_status_id_str":"1985919731426013314","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1420840994468073473","name":"Elliot","screen_name":"elliot_vannest","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"elliot_vannest","lang":"en","retweeted":false,"fact_check":null,"id":"1985870327008866799","view_count":319,"bookmark_count":0,"created_at":1762303356000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@elliot_vannest Hell ya Iām following along","in_reply_to_user_id_str":"1420840994468073473","in_reply_to_status_id_str":"1985868431175156133","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,66],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1983120119120482304","name":"Aaron S","screen_name":"aarscrack","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"aarscrack","lang":"en","retweeted":false,"fact_check":null,"id":"1985944208696635419","view_count":246,"bookmark_count":0,"created_at":1762320971000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@aarscrack Great to hear from you brother I hope youāre well also!","in_reply_to_user_id_str":"1983120119120482304","in_reply_to_status_id_str":"1985871245334958412","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"28165065","name":"Eric Solomon","screen_name":"ericheartsu","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ericheartsu","lang":"en","retweeted":false,"fact_check":null,"id":"1985886635809194296","view_count":186,"bookmark_count":0,"created_at":1762307244000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@ericheartsu Never called out. It will get better.","in_reply_to_user_id_str":"28165065","in_reply_to_status_id_str":"1985882672074510504","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1969183703961387008","name":"john E","screen_name":"john_i99","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"john_i99","lang":"en","retweeted":false,"fact_check":null,"id":"1985966346585440730","view_count":103,"bookmark_count":0,"created_at":1762326249000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1985856339822985616","full_text":"@john_i99 Maybe. Is nick a good dude? \nIf he isnāt then Iām not the guy.","in_reply_to_user_id_str":"1969183703961387008","in_reply_to_status_id_str":"1985956338648957417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"944364686","name":"Joe Welstead š§āļø","screen_name":"JoeWelstead","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"JoeWelstead","lang":"en","retweeted":false,"fact_check":null,"id":"1986188672560234905","view_count":560,"bookmark_count":0,"created_at":1762379255000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986164007657488580","full_text":"@JoeWelstead Holy shit","in_reply_to_user_id_str":"944364686","in_reply_to_status_id_str":"1986164007657488580","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"398343425","name":"Cherene āAndromedaā Aubert","screen_name":"ChereneAubert","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"ChereneAubert","lang":"en","retweeted":false,"fact_check":null,"id":"1986188835529891853","view_count":192,"bookmark_count":0,"created_at":1762379294000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986163890535997792","full_text":"@ChereneAubert Live a little","in_reply_to_user_id_str":"398343425","in_reply_to_status_id_str":"1986163890535997792","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-07","value":29907,"startTime":1762387200000,"endTime":1762473600000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/AKzAoXtMj4","expanded_url":"https://x.com/iamshackelford/status/1986440474413178886/photo/1","id_str":"1986440464116121600","indices":[19,42],"media_key":"3_1986440464116121600","media_url_https":"https://pbs.twimg.com/media/G5FBE9cagAAlltj.jpg","type":"photo","url":"https://t.co/AKzAoXtMj4","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":645,"w":1536,"h":860},{"x":0,"y":307,"w":1536,"h":1536},{"x":0,"y":200,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986440464116121600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986440474413178886","view_count":2581,"bookmark_count":0,"created_at":1762439290000,"favorite_count":20,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986440474413178886","full_text":"Casual drink stack https://t.co/AKzAoXtMj4","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986460844633534783","view_count":2848,"bookmark_count":5,"created_at":1762444146000,"favorite_count":18,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1986460844633534783","full_text":"There's a problem with business education that very few people speak of.\n\nA lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.\n\nFor the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..\n\nit's damn near impossible to give the depth needed.\n\nI can only really segment down by:\n- type of business\n- industry\n- revenue level\n\nThat's it.\n\nWhen people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT\n\nThey don't have the lived experience to gut check things.\nThey don't know the real timeline.\nThey don't know that the message I wrote came from being a dozen years in, at every level of growth.\n\nThere's context that matters.\n\n\"I am inside and building a $75M company\" goes way harder than \"I am inside and building a $75M company, married with an 18-month-old son.\"\n\nDifferent demographic\nDifferent association\nDifferent life\n\nAI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"bit.ly/4hypjFL","expanded_url":"https://bit.ly/4hypjFL","url":"https://t.co/BDAe7hl2CP","indices":[1215,1238]}],"user_mentions":[{"id_str":"1723182354473328640","name":"WorkMagic","screen_name":"workmagic_io","indices":[470,483]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/JlIc1atI6O","expanded_url":"https://x.com/iamshackelford/status/1986496819862643015/photo/1","id_str":"1986496816939212804","indices":[278,301],"media_key":"3_1986496816939212804","media_url_https":"https://pbs.twimg.com/media/G5F0VIEbIAQSy-x.jpg","type":"photo","url":"https://t.co/JlIc1atI6O","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":818,"w":1090,"resize":"fit"},"medium":{"h":818,"w":1090,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":818,"width":1090,"focus_rects":[{"x":0,"y":0,"w":1090,"h":610},{"x":136,"y":0,"w":818,"h":818},{"x":186,"y":0,"w":718,"h":818},{"x":341,"y":0,"w":409,"h":818},{"x":0,"y":0,"w":1090,"h":818}]},"media_results":{"result":{"media_key":"3_1986496816939212804"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986496819862643015","view_count":6064,"bookmark_count":23,"created_at":1762452723000,"favorite_count":36,"quote_count":0,"reply_count":10,"retweet_count":9,"user_id_str":"862765810321944576","conversation_id_str":"1986496819862643015","full_text":"Last Q4 we pumped more rev on Applovin than any other channel - we're so so so so so so so so so so so so so so so damn close to turning paid media back on as we were able to right the ship last month\n\nI'm talking us hitting a $40-$45 CAC on a 50%+ sub take rate but at a lower 5-7k day spend.\n\nTheir earnings report came out yesterday and as I felt last year when we were the early ones spending on it, they are pushing further into the DTC space because it does work\n\n@workmagic_io did a great deep dive on this and it's worth sharing a few stats before you dig in bit deeper. The things that we saw on our performance actually is explained a bit here as well:\n\n- An average of 26% of incremental orders occur outside the DTC store ā on Amazon, Walmart, or retail partners ā meaning traditional attribution gives Axon zero credit for this real-world impact\n\n- 57% of Axon-driven orders come from new customers.\n\n- Those customers spend 6.5% more AOV than the average Axon buyer showing Axon brings both quality and scale to acquisition\n\n- There was a bunch of other great info their team shared if you're either on the fence of Applovin or just trying to learn more about new platforms\n\nLearn a little more here!\nhttps://t.co/BDAe7hl2CP","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,139],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"en","retweeted":true,"fact_check":null,"id":"1986533457334575392","view_count":7542,"bookmark_count":7,"created_at":1762461458000,"favorite_count":102,"quote_count":1,"reply_count":26,"retweet_count":3,"user_id_str":"862765810321944576","conversation_id_str":"1986533457334575392","full_text":"Yo, the worst feeling is knowing that you're dropping balls, but you're trying your best and doing what you can, but still not doing great.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[367,370],"text":"ad"},{"indices":[371,387],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"omnisend.com/shack/","expanded_url":"https://www.omnisend.com/shack/","url":"https://t.co/LIBQZgKEaB","indices":[343,366]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]},{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[94,103]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/jcAIarP8ME","expanded_url":"https://x.com/iamshackelford/status/1986547758560649656/video/1","id_str":"1986547649013850112","indices":[278,301],"media_key":"13_1986547649013850112","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1986547649013850112/img/H0n5zvyOprpUulBZ.jpg","type":"video","url":"https://t.co/jcAIarP8ME","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1080,"w":1266,"resize":"fit"},"medium":{"h":1024,"w":1200,"resize":"fit"},"small":{"h":580,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1266,"focus_rects":[]},"video_info":{"aspect_ratio":[211,180],"duration_millis":243305,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1986547649013850112/pl/k29-C8Si_IpdtebW.m3u8?tag=14"},{"bitrate":288000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/316x270/aj4GvRRBZvvuZeYw.mp4?tag=14"},{"bitrate":832000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/422x360/2qfygt5iAkkaQ0VP.mp4?tag=14"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1986547649013850112/vid/avc1/844x720/pnaMeG8v51PSMwIG.mp4?tag=14"}]},"media_results":{"result":{"media_key":"13_1986547649013850112"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986547758560649656","view_count":1334,"bookmark_count":6,"created_at":1762464868000,"favorite_count":6,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986547758560649656","full_text":"Every Q4 SAAS teams drop some fuego here and there - here's a. good email break down from the @omnisend homies.\n\nHere's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.\n\nEspecially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.\n\nhttps://t.co/LIBQZgKEaB\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,37],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/4LPrAwB3VK","expanded_url":"https://x.com/iamshackelford/status/1986581489862213640/photo/1","id_str":"1986581485038850048","indices":[38,61],"media_key":"3_1986581485038850048","media_url_https":"https://pbs.twimg.com/media/G5HBVdUb0AA61Z-.jpg","type":"photo","url":"https://t.co/4LPrAwB3VK","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986581485038850048"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986581489862213640","view_count":7995,"bookmark_count":3,"created_at":1762472910000,"favorite_count":40,"quote_count":0,"reply_count":30,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"Sho me your set up\n\nIgnore the needle https://t.co/4LPrAwB3VK","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[39,65],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2165469372","name":"Anze Markovic | Performance Creative","screen_name":"anzedetn","indices":[0,9]},{"id_str":"1345794786746372102","name":"Eric Carlson","screen_name":"theericcarlson","indices":[10,25]},{"id_str":"339464185","name":"TYLER STEPHENS","screen_name":"viscaptyler","indices":[26,38]}]},"favorited":false,"in_reply_to_screen_name":"anzedetn","lang":"en","retweeted":false,"fact_check":null,"id":"1986460483063587218","view_count":107,"bookmark_count":0,"created_at":1762444060000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986454778222719309","full_text":"@anzedetn @theericcarlson @viscaptyler We had a great fuckin time","in_reply_to_user_id_str":"2165469372","in_reply_to_status_id_str":"1986454778222719309","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,93],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1512376600742010893","name":"Kamal Razzak","screen_name":"kamal_razzak","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kamal_razzak","lang":"en","retweeted":false,"fact_check":null,"id":"1986430470075392156","view_count":115,"bookmark_count":0,"created_at":1762436904000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986375793279135889","full_text":"@kamal_razzak Me. I keep telling them to start a Bev brand. Itās fastest way to crypto money.","in_reply_to_user_id_str":"1512376600742010893","in_reply_to_status_id_str":"1986375793279135889","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"36493249","name":"Jonathan Neman","screen_name":"JonnyNemo","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"JonnyNemo","lang":"en","retweeted":false,"fact_check":null,"id":"1986582938671329688","view_count":349,"bookmark_count":0,"created_at":1762473256000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986548939810853156","full_text":"@JonnyNemo holy moly","in_reply_to_user_id_str":"36493249","in_reply_to_status_id_str":"1986548939810853156","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"codyplof","lang":"en","retweeted":false,"fact_check":null,"id":"1986531709542879378","view_count":240,"bookmark_count":0,"created_at":1762461042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986235483093954866","full_text":"@codyplof Perfect. Just how they wanted it I bet.","in_reply_to_user_id_str":"229681182","in_reply_to_status_id_str":"1986235483093954866","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,296],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410268027799543810","name":"Sam Mendelsohn","screen_name":"SamMendelsohnW6","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"SamMendelsohnW6","lang":"en","retweeted":false,"fact_check":null,"id":"1986583630152671542","view_count":270,"bookmark_count":1,"created_at":1762473421000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"I was very hesitant mainly because I didn't want to transport shit so frequently. \n\nI'm fully bought into it and I didn't even buy the high end espresso one just the mid tier and it's been a great move. \n\nDepending on how big your home screen is would really be the difference on whether you'd use it or not.\n\nOverall - big yes","in_reply_to_user_id_str":"1410268027799543810","in_reply_to_status_id_str":"1986583039103934731","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[25,69],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3005395139","name":"Mantas","screen_name":"stnkvcs","indices":[0,8]},{"id_str":"19687744","name":"Aaron Nosbisch","screen_name":"AaronJNosbisch","indices":[9,24]}]},"favorited":false,"in_reply_to_screen_name":"stnkvcs","lang":"en","retweeted":false,"fact_check":null,"id":"1986471090189967848","view_count":462,"bookmark_count":0,"created_at":1762446589000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986469908071289151","full_text":"@stnkvcs @AaronJNosbisch Not an easy can to replicate. Very impressed","in_reply_to_user_id_str":"3005395139","in_reply_to_status_id_str":"1986469908071289151","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-08","value":22316,"startTime":1762473600000,"endTime":1762560000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/KLEAylLcle","expanded_url":"https://x.com/iamshackelford/status/1986856697558933870/photo/1","id_str":"1986856694467657728","indices":[213,236],"media_key":"3_1986856694467657728","media_url_https":"https://pbs.twimg.com/media/G5K7owVaAAA45qT.jpg","type":"photo","url":"https://t.co/KLEAylLcle","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1697,"w":1200,"resize":"fit"},"medium":{"h":1200,"w":849,"resize":"fit"},"small":{"h":680,"w":481,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1697,"width":1200,"focus_rects":[{"x":0,"y":894,"w":1200,"h":672},{"x":0,"y":497,"w":1200,"h":1200},{"x":0,"y":329,"w":1200,"h":1368},{"x":176,"y":0,"w":849,"h":1697},{"x":0,"y":0,"w":1200,"h":1697}]},"media_results":{"result":{"media_key":"3_1986856694467657728"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986856697558933870","view_count":800,"bookmark_count":3,"created_at":1762538525000,"favorite_count":8,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986856697558933870","full_text":"It is very cool but takes a while to be helpful here but I usually get between 5 to 10 requests a month to consult or advise brands, agencies, SAAS\n\nI say yes to maybe 2 and this is why + exactly what I look for: https://t.co/KLEAylLcle","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,95],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986854368789078182","view_count":3785,"bookmark_count":2,"created_at":1762537970000,"favorite_count":27,"quote_count":0,"reply_count":11,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986854368789078182","full_text":"This week I spoke to type every single message on slack / email / text and it has been glorious","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,283],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"5768872","name":"Gary Vaynerchuk","screen_name":"garyvee","indices":[949,957]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/qix2nx6O4t","expanded_url":"https://x.com/iamshackelford/status/1986928915018027102/photo/1","id_str":"1986928910202994688","indices":[284,307],"media_key":"3_1986928910202994688","media_url_https":"https://pbs.twimg.com/media/G5L9UQ6agAAr7uE.jpg","type":"photo","url":"https://t.co/qix2nx6O4t","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1454,"w":1938,"resize":"fit"},"medium":{"h":900,"w":1200,"resize":"fit"},"small":{"h":510,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1454,"width":1938,"focus_rects":[{"x":0,"y":281,"w":1938,"h":1085},{"x":0,"y":0,"w":1454,"h":1454},{"x":0,"y":0,"w":1275,"h":1454},{"x":266,"y":0,"w":727,"h":1454},{"x":0,"y":0,"w":1938,"h":1454}]},"media_results":{"result":{"media_key":"3_1986928910202994688"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986928915018027102","view_count":12851,"bookmark_count":9,"created_at":1762555743000,"favorite_count":127,"quote_count":1,"reply_count":9,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1986928915018027102","full_text":"San Diego, a few weeks back. Iām hosting a fireside with Gary Vee.\n\nI do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. Weāre tight.\n\nMorning of, Gary walks in. I hand him the docs. He smiles, āIām not going to look at it. Iām just going to do my thing.ā\n\nI give him the quick brief of whoās in the room, where theyāre at, whatās heavy right now. Five minutes later itās the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.\n\nLesson #1: You donāt interview a hurricane. You point where the water should go and get out of their way.\n\nHe tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, āIām out,ā and heās gone. Perfect timing.\n\nLesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.\n\nAppreciate you, @garyvee. Absolute legend","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,22],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194082799616","indices":[23,46],"media_key":"3_1986939194082799616","media_url_https":"https://pbs.twimg.com/media/G5MGq3WbMAAUK04.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]},"medium":{"faces":[{"x":365,"y":616,"h":41,"w":41},{"x":300,"y":638,"h":287,"w":287}]},"small":{"faces":[{"x":207,"y":349,"h":23,"w":23},{"x":170,"y":361,"h":162,"w":162}]},"orig":{"faces":[{"x":624,"y":1052,"h":70,"w":70},{"x":512,"y":1090,"h":490,"w":490}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":850,"w":1536,"h":860},{"x":0,"y":512,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":153,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1986939194082799616"}}},{"display_url":"pic.x.com/xcwAQ7wz0s","expanded_url":"https://x.com/iamshackelford/status/1986939203440288056/photo/1","id_str":"1986939194074406916","indices":[23,46],"media_key":"3_1986939194074406916","media_url_https":"https://pbs.twimg.com/media/G5MGq3UbIAQDYqQ.jpg","type":"photo","url":"https://t.co/xcwAQ7wz0s","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]},"medium":{"faces":[{"x":367,"y":598,"h":63,"w":63}]},"small":{"faces":[{"x":208,"y":339,"h":35,"w":35}]},"orig":{"faces":[{"x":628,"y":1022,"h":108,"w":108}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":30,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":0,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1986939194074406916"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1986939203440288056","view_count":3880,"bookmark_count":1,"created_at":1762558196000,"favorite_count":50,"quote_count":0,"reply_count":12,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986939203440288056","full_text":"Donut morning with goo https://t.co/xcwAQ7wz0s","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,40],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1961932377607065600","name":"David Dylan","screen_name":"thedaviddylan","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"thedaviddylan","lang":"en","retweeted":false,"fact_check":null,"id":"1986651316069016042","view_count":65,"bookmark_count":0,"created_at":1762489558000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@thedaviddylan This some Roblox shit huh","in_reply_to_user_id_str":"1961932377607065600","in_reply_to_status_id_str":"1986642422236127299","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"847499359163895808","name":"Julian","screen_name":"jbryant2x0","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jbryant2x0","lang":"en","retweeted":false,"fact_check":null,"id":"1986610958631084408","view_count":150,"bookmark_count":0,"created_at":1762479936000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@jbryant2x0 Is this rock bottom","in_reply_to_user_id_str":"847499359163895808","in_reply_to_status_id_str":"1986608278009241953","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,41],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1986624573220237456","view_count":136,"bookmark_count":0,"created_at":1762483182000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@deathxdefeat Honestly not enough needles","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1986623971253747961","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1577733030","name":"Bryan Dickey š²","screen_name":"BryanDickey_","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"BryanDickey_","lang":"en","retweeted":false,"fact_check":null,"id":"1986621654244729345","view_count":122,"bookmark_count":0,"created_at":1762482486000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@BryanDickey_ Thankfully I am changing rooms every 25","in_reply_to_user_id_str":"1577733030","in_reply_to_status_id_str":"1986619697660395785","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1781215029511028736","name":"Cook","screen_name":"rvltnq","indices":[0,7]}]},"favorited":false,"in_reply_to_screen_name":"rvltnq","lang":"en","retweeted":false,"fact_check":null,"id":"1986640278200156333","view_count":104,"bookmark_count":0,"created_at":1762486926000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@rvltnq Cockpit vibes","in_reply_to_user_id_str":"1781215029511028736","in_reply_to_status_id_str":"1986636906063409587","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,22],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1668832046","name":"JEG","screen_name":"ecomjeg","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomjeg","lang":"en","retweeted":false,"fact_check":null,"id":"1986615604812652911","view_count":130,"bookmark_count":0,"created_at":1762481044000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@ecomjeg This is elite","in_reply_to_user_id_str":"1668832046","in_reply_to_status_id_str":"1986614877079937159","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1237544735285186566","name":"Alleh Lindquist","screen_name":"AllehLindquist","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"AllehLindquist","lang":"en","retweeted":false,"fact_check":null,"id":"1986640235153981858","view_count":91,"bookmark_count":0,"created_at":1762486916000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@AllehLindquist Epic set up","in_reply_to_user_id_str":"1237544735285186566","in_reply_to_status_id_str":"1986640120448229708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,16],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"957648248","name":"Njavwa Mutambo","screen_name":"njavwamutambo","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"njavwamutambo","lang":"qme","retweeted":false,"fact_check":null,"id":"1986640315445608586","view_count":64,"bookmark_count":0,"created_at":1762486935000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@njavwamutambo š
","in_reply_to_user_id_str":"957648248","in_reply_to_status_id_str":"1986636407696507223","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"230892664","name":"Tommy Muller","screen_name":"tommycmuller","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"tommycmuller","lang":"und","retweeted":false,"fact_check":null,"id":"1986598878792327289","view_count":138,"bookmark_count":0,"created_at":1762477056000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1986581489862213640","full_text":"@tommycmuller Yes š
","in_reply_to_user_id_str":"230892664","in_reply_to_status_id_str":"1986592548820033924","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":5560,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,5],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nSMLnlUKDx","expanded_url":"https://x.com/iamshackelford/status/1987188574538883411/photo/1","id_str":"1987188569648283648","indices":[6,29],"media_key":"3_1987188569648283648","media_url_https":"https://pbs.twimg.com/media/G5PpebuaQAAV437.jpg","type":"photo","url":"https://t.co/nSMLnlUKDx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]},"medium":{"faces":[{"x":418,"y":1098,"h":43,"w":43}]},"small":{"faces":[{"x":237,"y":622,"h":24,"w":24}]},"orig":{"faces":[{"x":714,"y":1874,"h":74,"w":74}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":338,"w":1536,"h":860},{"x":0,"y":0,"w":1536,"h":1536},{"x":0,"y":0,"w":1536,"h":1751},{"x":256,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987188569648283648"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987188574538883411","view_count":2394,"bookmark_count":1,"created_at":1762617651000,"favorite_count":20,"quote_count":0,"reply_count":9,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987188574538883411","full_text":"Slaps https://t.co/nSMLnlUKDx","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,20],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/OtoSs2qiVl","expanded_url":"https://x.com/iamshackelford/status/1987227045127233771/video/1","id_str":"1987226887656251396","indices":[21,44],"media_key":"13_1987226887656251396","media_url_https":"https://pbs.twimg.com/amplify_video_thumb/1987226887656251396/img/_8Rpz7ULmOVh6hCR.jpg","type":"video","url":"https://t.co/OtoSs2qiVl","additional_media_info":{"monetizable":false},"ext_media_availability":{"status":"Available"},"sizes":{"large":{"h":1920,"w":1080,"resize":"fit"},"medium":{"h":1200,"w":675,"resize":"fit"},"small":{"h":680,"w":383,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1920,"width":1080,"focus_rects":[]},"allow_download_status":{"allow_download":true},"video_info":{"aspect_ratio":[9,16],"duration_millis":17833,"variants":[{"content_type":"application/x-mpegURL","url":"https://video.twimg.com/amplify_video/1987226887656251396/pl/PHQDaa35zqfz8bB7.m3u8?tag=21&v=a6e"},{"bitrate":632000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/320x568/hWowYRZOAm6g3ceS.mp4?tag=21"},{"bitrate":950000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/480x852/GHF0xIHG5Z5_EfIV.mp4?tag=21"},{"bitrate":2176000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/720x1280/1vKsG4VJwmFcI6eq.mp4?tag=21"},{"bitrate":10368000,"content_type":"video/mp4","url":"https://video.twimg.com/amplify_video/1987226887656251396/vid/avc1/1080x1920/t49H3CAVVa6SCD8y.mp4?tag=21"}]},"media_results":{"result":{"media_key":"13_1987226887656251396"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987227045127233771","view_count":3166,"bookmark_count":0,"created_at":1762626823000,"favorite_count":17,"quote_count":0,"reply_count":7,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987227045127233771","full_text":"See a can spin a can https://t.co/OtoSs2qiVl","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-10","value":22158,"startTime":1762646400000,"endTime":1762732800000,"tweets":[{"bookmarked":false,"display_text_range":[0,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987552742869811306","view_count":6997,"bookmark_count":1,"created_at":1762704475000,"favorite_count":35,"quote_count":0,"reply_count":9,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1987552742869811306","full_text":"Wait did I hear Stimulus checks?!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/IGeH8IoD9x","expanded_url":"https://x.com/iamshackelford/status/1987575478648176888/photo/1","id_str":"1987575474625916928","indices":[279,302],"media_key":"3_1987575474625916928","media_url_https":"https://pbs.twimg.com/media/G5VJXRFbMAAyO5H.jpg","type":"photo","url":"https://t.co/IGeH8IoD9x","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":542,"w":1536,"h":860},{"x":0,"y":204,"w":1536,"h":1536},{"x":0,"y":97,"w":1536,"h":1751},{"x":512,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987575474625916928"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987575478648176888","view_count":9651,"bookmark_count":26,"created_at":1762709896000,"favorite_count":45,"quote_count":0,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987575478648176888","full_text":"Hereās my rotation right now\n\nI've been messing around with GLP-2s and GLP-3s as well as a set of peptides around visceral fat, cognitive, emotional regulation, cell regeneration for about six and a half months now. \n\nThrough all of these things, I've never been a huge eater. I was always prioritising the meats and proteins that I ate. As GLP started to change the way I consumed food, and a lot of the other guys/girls experimenting with this - \n\nI think it's important that a lot of this hybrid protein supplement and rotation continues to evolve. \n\nYou see Clear Protein, you see Electrolyte and Protein, you see Caffeine and Protein, and I think it's a good thing. \n\nI think this proteinification of things is a great thing for our space. \n\nAnd shout out to all these boys building and pushing in this direction","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,191],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968211456","indices":[192,215],"media_key":"3_1987643658968211456","media_url_https":"https://pbs.twimg.com/media/G5WHYHjboAAh2RJ.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":196,"w":943,"h":528},{"x":0,"y":0,"w":943,"h":943},{"x":0,"y":0,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968211456"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658963984384","indices":[192,215],"media_key":"3_1987643658963984384","media_url_https":"https://pbs.twimg.com/media/G5WHYHibIAAjglc.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":504,"w":943,"h":528},{"x":0,"y":297,"w":943,"h":943},{"x":0,"y":231,"w":943,"h":1075},{"x":0,"y":0,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658963984384"}}},{"display_url":"pic.x.com/Bufl8JPxYD","expanded_url":"https://x.com/iamshackelford/status/1987643672821973389/photo/1","id_str":"1987643658968215552","indices":[192,215],"media_key":"3_1987643658968215552","media_url_https":"https://pbs.twimg.com/media/G5WHYHjbsAAD2PP.jpg","type":"photo","url":"https://t.co/Bufl8JPxYD","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":943,"resize":"fit"},"medium":{"h":1200,"w":553,"resize":"fit"},"small":{"h":680,"w":313,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":943,"focus_rects":[{"x":0,"y":1118,"w":943,"h":528},{"x":0,"y":911,"w":943,"h":943},{"x":0,"y":845,"w":943,"h":1075},{"x":0,"y":162,"w":943,"h":1886},{"x":0,"y":0,"w":943,"h":2048}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1987643658968215552"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987643672821973389","view_count":5510,"bookmark_count":35,"created_at":1762726154000,"favorite_count":64,"quote_count":0,"reply_count":6,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1987643672821973389","full_text":"Sell a product that people can mix with other things. \n\nGive the people recipes \nGive the community a chance to make their own recipes with your product. \n\nOur highest opened email always WoW https://t.co/Bufl8JPxYD","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":17353,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987912898354839936","view_count":17353,"bookmark_count":116,"created_at":1762790343000,"favorite_count":130,"quote_count":0,"reply_count":14,"retweet_count":8,"user_id_str":"862765810321944576","conversation_id_str":"1987912898354839936","full_text":"I used to work with a really strong media buyer back in the day who wanted to go full time with us.\n\n\"Awesome. We're going to treat you as full-time. Trial period starts now.\"\n\nA week in, he was saying stuff like\n\"I don't have enough time to get this stuff done.\"\n\nI always without a hesitation hit him with:\n\"You asked me to hold you accountable as a full-time person. Now you're telling me you don't want to be held accountable as a full-time person?\"\n\nWe both knew he had other things going on. But this was my expectation for full-time.\n\nHe thought about it and said\n\"Yes, I want to lower that expectation.\"\n\nPerfect. That's a healthy conversation.\n\nWhen youāre the workhorse you execute, you get shit done, you're reliable, and you say yes to everything because you want to prove yourself.\n\nYour value is tied to:\nOutput\nHours worked\nTasks completed\nProblems solved\n\nBut when you transition to a leader your value shifts to direction, communication, and holding people accountable to what they said they wanted.\n\nBut the majority of people can't make that shift because they're still stuck in workhorse mode.\n\nThey're still:\n\nSaying yes to everything\nCovering for gaps\nDoing the work instead of leading the work\n\nTHIS SHIFT REQUIRES 3 THINGS:\n\n1. Ask how people want to receive feedback\n\nDo they want it in public or private?\nDirect or soft? In writing or in conversation?\n\nOnce you know this, you have the playbook for how to hold them accountable.\n\n2. Give direction, not micromanagement\n\nPeople want autonomy, but they also want direction and progression.\n\nTell them what needs to get done and when. Let them figure out how.\n\n3. Know who's part of the plan\n\nIf someone's really part of the plan, you're going to coach them relentlessly.\n\nIf they're not, you'll ask them to do something and never care about how it's being done.\n\nReal leaders give more information to people they want to succeed.\n\nDO NOT FALL INTO THE TRAP ā¼ļø\n\nTLDR\nBeing a āreal leaderā simply means communicating clearly, holding people accountable to what they asked for, and knowing when to stop covering for gaps.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":93114,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,272],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/scdh7LDUSW","expanded_url":"https://x.com/iamshackelford/status/1988045269355950305/photo/1","id_str":"1988045267019722755","indices":[273,296],"media_key":"3_1988045267019722755","media_url_https":"https://pbs.twimg.com/media/G5b0oyIbcAMX27Y.jpg","type":"photo","url":"https://t.co/scdh7LDUSW","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":657,"w":966,"resize":"fit"},"medium":{"h":657,"w":966,"resize":"fit"},"small":{"h":462,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":657,"width":966,"focus_rects":[{"x":0,"y":0,"w":966,"h":541},{"x":0,"y":0,"w":657,"h":657},{"x":0,"y":0,"w":576,"h":657},{"x":0,"y":0,"w":329,"h":657},{"x":0,"y":0,"w":966,"h":657}]},"media_results":{"result":{"media_key":"3_1988045267019722755"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988045269355950305","view_count":6915,"bookmark_count":91,"created_at":1762821902000,"favorite_count":60,"quote_count":0,"reply_count":8,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988045269355950305","full_text":"If you work in wellness, Jan 1 is your Super Bowl.\n\nFor TVs, toys, and sweaters, your big game is BFCM. But if youāre in sleep, energy, non-alc, fitness, skincare, or budgeting, then Jan 1 is kickoff.\n\nHereās how I run it.. š\n\n1 - Seed the field in Q5 (Dec 26āJan 2)\n\nTest copy/creative: āsleep tonight,ā āenergy by 2pm,ā ā31-day reset,ā āsocial without booze.ā Run light prospecting, collect signals, and build retargeting pools while CPMs are friendlier. Non-alc and wellness categories see outsized interest here, ride it.\n\n2 - Gate your January into four weeks with different jobs.\n\nā¢ W1: Trial kit, 7-day start, fast ship, daily tips.\nā¢ W2: Moment bundles (AM/PM/social).\nā¢ W3: UGC + metrics\nā¢ W4: Subscribe/annuals\n3 - Offers that respect momentum.\n\nCommitment > coupons. 31-day challenges, streak rewards, or āfinish the month, unlock X.ā Build-a-ritual bundles. Turn single SKUs into day-parts. Make the routine the hero.\n\n4 - Attach to the bigger cultural moments.\n\nDry January is mainstream. Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. January is about enrollment.\n\nGodspeed š«”\n\nIf you're trying to jam on ideas for this hit me up happy to go back and forth with you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,120],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/wlpTBr51SZ","expanded_url":"https://x.com/iamshackelford/status/1988271766557589979/photo/1","id_str":"1988271762224914432","indices":[121,144],"media_key":"3_1988271762224914432","media_url_https":"https://pbs.twimg.com/media/G5fCoihbIAAPFvE.jpg","type":"photo","url":"https://t.co/wlpTBr51SZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1560,"resize":"fit"},"medium":{"h":1200,"w":914,"resize":"fit"},"small":{"h":680,"w":518,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":3150,"width":2400,"focus_rects":[{"x":0,"y":0,"w":2400,"h":1344},{"x":0,"y":0,"w":2400,"h":2400},{"x":0,"y":0,"w":2400,"h":2736},{"x":0,"y":0,"w":1575,"h":3150},{"x":0,"y":0,"w":2400,"h":3150}]},"media_results":{"result":{"media_key":"3_1988271762224914432"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988271766557589979","view_count":3563,"bookmark_count":41,"created_at":1762875904000,"favorite_count":26,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988271766557589979","full_text":"The simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even happening!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[{"indices":[1253,1256],"text":"ad"},{"indices":[1257,1273],"text":"omnisendpartner"}],"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-omnisend-ā¦","expanded_url":"https://e.eemtrk.com/r/ns-omnisend-pt","url":"https://t.co/NdSTFBxKlT","indices":[1228,1251]}],"user_mentions":[{"id_str":"538777204","name":"Omnisend","screen_name":"omnisend","indices":[2,11]},{"id_str":"538777204","name":"Omnisend","screen_name":"Omnisend","indices":[2,11]}]},"extended_entities":{"media":[{"display_url":"pic.x.com/ctOTrMwBfx","expanded_url":"https://x.com/iamshackelford/status/1988373935218688109/photo/1","id_str":"1988373932433649664","indices":[279,302],"media_key":"3_1988373932433649664","media_url_https":"https://pbs.twimg.com/media/G5gfjoNasAA94-U.jpg","type":"photo","url":"https://t.co/ctOTrMwBfx","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":720,"w":1018,"resize":"fit"},"medium":{"h":720,"w":1018,"resize":"fit"},"small":{"h":481,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":720,"width":1018,"focus_rects":[{"x":0,"y":0,"w":1018,"h":570},{"x":298,"y":0,"w":720,"h":720},{"x":386,"y":0,"w":632,"h":720},{"x":608,"y":0,"w":360,"h":720},{"x":0,"y":0,"w":1018,"h":720}]},"media_results":{"result":{"media_key":"3_1988373932433649664"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988373935218688109","view_count":3234,"bookmark_count":3,"created_at":1762900263000,"favorite_count":13,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988373935218688109","full_text":". @Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":55280,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated comment","in_reply_to_user_id_str":"27074040","in_reply_to_status_id_str":"1988713560986255714","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,84],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"16314737","name":"Fraser Cottrell | Ad Creative For Meta & TikTok","screen_name":"sourfraser","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"sourfraser","lang":"en","retweeted":false,"fact_check":null,"id":"1988725555618050350","view_count":608,"bookmark_count":0,"created_at":1762984095000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@sourfraser For sure right felt like it might have been taken different than a brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the jump.","in_reply_to_user_id_str":"19529916","in_reply_to_status_id_str":"1988713726338633980","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":35037,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,25],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/ZHk58ZGOf1","expanded_url":"https://x.com/iamshackelford/status/1988774031793979874/photo/1","id_str":"1988774026723094530","indices":[26,49],"media_key":"3_1988774026723094530","media_url_https":"https://pbs.twimg.com/media/G5mLcLlacAIk1Tn.jpg","type":"photo","url":"https://t.co/ZHk58ZGOf1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]},"medium":{"faces":[{"x":204,"y":542,"h":43,"w":43},{"x":205,"y":558,"h":40,"w":40},{"x":471,"y":540,"h":48,"w":48},{"x":629,"y":556,"h":54,"w":54},{"x":627,"y":608,"h":60,"w":60},{"x":724,"y":650,"h":81,"w":81},{"x":261,"y":527,"h":83,"w":83},{"x":749,"y":579,"h":88,"w":88},{"x":72,"y":501,"h":91,"w":91},{"x":857,"y":656,"h":86,"w":86},{"x":231,"y":603,"h":100,"w":100}]},"small":{"faces":[{"x":116,"y":307,"h":24,"w":24},{"x":116,"y":316,"h":23,"w":23},{"x":266,"y":306,"h":27,"w":27},{"x":356,"y":315,"h":30,"w":30},{"x":355,"y":345,"h":34,"w":34},{"x":410,"y":368,"h":46,"w":46},{"x":147,"y":298,"h":47,"w":47},{"x":424,"y":328,"h":50,"w":50},{"x":40,"y":283,"h":51,"w":51},{"x":485,"y":371,"h":48,"w":48},{"x":131,"y":341,"h":57,"w":57}]},"orig":{"faces":[{"x":281,"y":744,"h":59,"w":59},{"x":282,"y":766,"h":56,"w":56},{"x":646,"y":741,"h":67,"w":67},{"x":863,"y":763,"h":75,"w":75},{"x":861,"y":835,"h":83,"w":83},{"x":993,"y":892,"h":112,"w":112},{"x":358,"y":723,"h":114,"w":114},{"x":1027,"y":795,"h":122,"w":122},{"x":99,"y":687,"h":125,"w":125},{"x":1176,"y":900,"h":118,"w":118},{"x":318,"y":827,"h":138,"w":138}]}},"sizes":{"large":{"h":1646,"w":1319,"resize":"fit"},"medium":{"h":1200,"w":962,"resize":"fit"},"small":{"h":680,"w":545,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1646,"width":1319,"focus_rects":[{"x":0,"y":0,"w":1319,"h":739},{"x":0,"y":0,"w":1319,"h":1319},{"x":0,"y":0,"w":1319,"h":1504},{"x":288,"y":0,"w":823,"h":1646},{"x":0,"y":0,"w":1319,"h":1646}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1988774026723094530"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988774031793979874","view_count":9539,"bookmark_count":6,"created_at":1762995653000,"favorite_count":160,"quote_count":0,"reply_count":14,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988774031793979874","full_text":"As we said.\n\nWe carry on. https://t.co/ZHk58ZGOf1","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988988231619342474","view_count":18466,"bookmark_count":25,"created_at":1763046722000,"favorite_count":93,"quote_count":1,"reply_count":20,"retweet_count":1,"user_id_str":"862765810321944576","conversation_id_str":"1988988231619342474","full_text":"My 35th birthday party was IV drips for the whole family.\n\nLiterally invited 18 people over at 6:30pm to get a needle in their arm.\n\n11 of them said yes.\n\nMight sound weird but it's part of something bigger I've been doing the last 2-3 years.\n\nI've never been more stressed than I am right now. Probably the longest stretch of intense pressure I've felt in 5+ years.\n\nYet I'm not mentally out of it.\n\nUsually when this happens, I have a full-blown depressive episode.\nSeasonal depression that hits me every few months because of how tense things get.\n\nNot this time. I've been pretty dialed in.\n\nI think it's because I'm investing in my body.\n\n- Peptide protocols\n- IVs for nutrient deficiencies\n- Treating health at a cellular level\n\nA lot of people forget to think about this stuff. I'm like \"wow, this is actually balancing me out.\"\n\nSo here are 3 non-business things I've been obsessed with as of lately:\n\n1. Deep health and wellness optimization\n\nNot just working out. I'm talking IVs, peptides, understanding what my body actually needs. This investment into myself on a cellular level has been able to balance me through the most stressful period I've had in years.\n\n2. Moving my body 3-4 times a week\n\nPicking something up. Moving something. 10,000 steps every single day. Non-negotiable.\n\nYou have to move your body.\n\n3. Coffee culture\n\nI've always been into this. I really enjoy what coffee shops represent in communities. The aesthetics, the expression, the vibe.\n\nEvery year I ask myself \"do you still want to do this?\" and the answer is always yes.\n\nWhen the timing is right, I will own a coffee shop.\n\nI monitor incredible coffee shops around the world - Tokyo, Spain, Osaka, Madrid, New York. There's a culture in this and I pay a lot of attention to it.\n\nThat's my sweet spot of inspiration right now.\n\nThe thread between all three is they're investments in capacity.\n\nBetter health = better decisions.\nMovement = mental clarity.\nCoffee culture = creative inspiration.\n\nAll of it feeds back into being able to handle the pressure without breaking.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,103],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988767713389605074","quoted_status_permalink":{"url":"https://t.co/NcPHfkkRou","expanded":"https://twitter.com/erickkhan_/status/1988767713389605074","display":"x.com/erickkhan_/staā¦"},"retweeted":false,"fact_check":null,"id":"1989032198578794837","view_count":5174,"bookmark_count":1,"created_at":1763057205000,"favorite_count":18,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989032198578794837","full_text":"Keep your eye on the ball.\n\nThe goal is to provide genuine optionality. \n\nWeāre going up against Mafias","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[{"indices":[1076,1079],"text":"ad"},{"indices":[1080,1096],"text":"kintsugipartner"}],"symbols":[],"timestamps":[],"urls":[{"display_url":"e.eemtrk.com/r/ns-kintsugi","expanded_url":"https://e.eemtrk.com/r/ns-kintsugi","url":"https://t.co/breDOAGmst","indices":[1051,1074]}],"user_mentions":[{"id_str":"467492572","name":"Kintsugi","screen_name":"Kintsugi","indices":[710,719]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989060734840656175","view_count":1858,"bookmark_count":5,"created_at":1763064008000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989060734840656175","full_text":"Every founder has that one problem they pretend isnāt real.\n\nInventory shortfall? You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. Itās protection at the pace you grow.\n\nCheck out what theyāre building >>\n https://t.co/breDOAGmst\n\n#ad #kintsugipartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":3972,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989355192853410226","view_count":2408,"bookmark_count":15,"created_at":1763134213000,"favorite_count":25,"quote_count":1,"reply_count":4,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1989355192853410226","full_text":"Being Brand Side AND Agency\nHere's How I Recommend going about getting what you want from the agency.... (too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. Start demanding results.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hksYFvvRTw","expanded_url":"https://x.com/iamshackelford/status/1989446758771167728/photo/1","id_str":"1989446756065841152","indices":[279,302],"media_key":"3_1989446756065841152","media_url_https":"https://pbs.twimg.com/media/G5vvSLrbkAAG3uc.png","type":"photo","url":"https://t.co/hksYFvvRTw","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"medium":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"small":{"faces":[{"x":522,"y":66,"h":62,"w":62}]},"orig":{"faces":[{"x":522,"y":66,"h":62,"w":62}]}},"sizes":{"large":{"h":460,"w":640,"resize":"fit"},"medium":{"h":460,"w":640,"resize":"fit"},"small":{"h":460,"w":640,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":460,"width":640,"focus_rects":[{"x":0,"y":61,"w":640,"h":358},{"x":180,"y":0,"w":460,"h":460},{"x":236,"y":0,"w":404,"h":460},{"x":410,"y":0,"w":230,"h":460},{"x":0,"y":0,"w":640,"h":460}]},"media_results":{"result":{"media_key":"3_1989446756065841152"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1989446758771167728","view_count":914,"bookmark_count":3,"created_at":1763156044000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989446758771167728","full_text":"If you want a permanent slot in someoneās day, you need the trifecta.\n\nHereās how I think about it as an operator on hard mode (in beverage) where frequency is high, logistics are heavy, and forgiveness is zero:\n\nā¢ Dosage\nNoticeable effect = repeat behavior. Clean energy in the afternoon. Calm during social. Better sleep at night. Make it felt, make it fit.\n\nā¢ Taste\nāIād drink this even if it didnāt āworkā.ā Thatās the bar. Flavor drives frequency. Frequency drives retention. The first sip sells the second.\n\nā¢ Price\nGive paths to enter (trial, variety) and paths to stay (packs that match cadence). Premium is fine as long as a customer can afford to use it five days a week.\n\nThe most successful beverage brands win with dosage + taste + price. If you can win that on Tuesdayā¦ then Wednesdayā¦ then foreverā¦ youāll dominate.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1989202412197015940","view_count":471,"bookmark_count":0,"created_at":1763097787000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989050907095687181","full_text":"@drewfallon12 We just keep selling honestly","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1989050907095687181","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1989469427428200882","view_count":179,"bookmark_count":0,"created_at":1763161448000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1989462607905087767","full_text":"@Jason______A Iām sorry brother e","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1989462607905087767","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":0,"startTime":1763164800000,"endTime":1763251200000,"tweets":[]}]},"interactions":{"users":[{"created_at":1238181399000,"uid":"27074040","id":"27074040","screen_name":"rabahrahil","name":"Rabah Rahil","friends_count":4134,"followers_count":13625,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1525914904275914755/ULDMpSfT_normal.jpg","description":"Soon to be Course Boi & Content King | Prev @FermatCommerce @TripleWhale. Live in Austin. Marketing, Tech, Outdoors, Sneakers and Stoicism.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"fermatcommerce.com","expanded_url":"http://fermatcommerce.com","url":"https://t.co/yJvFpd9vni","indices":[0,23]}]}},"interactions":3},{"created_at":1758324981000,"uid":"1969183703961387008","id":"1969183703961387008","screen_name":"john_i99","name":"john E","friends_count":39,"followers_count":42,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1972811806717751296/8-RNGlry_normal.jpg","description":"nothing to see here, definitely not printing..š","entities":{"description":{"urls":[]}},"interactions":3},{"created_at":1232969930000,"uid":"19529916","id":"19529916","screen_name":"deathxdefeat","name":"DxD","friends_count":759,"followers_count":1990,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1846963339580358656/HMw8yU12_normal.jpg","description":"Tub Club ~ Premium Menās Bubble Bath // LDS // War Tourist // Surfer // Sapper // NSDQ // Death Before Defeat // @tubclubofficial","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"mytubclub.com","expanded_url":"http://mytubclub.com","url":"https://t.co/IlWePZWbtm","indices":[0,23]}]}},"interactions":2},{"created_at":1627589873000,"uid":"1420840994468073473","id":"1420840994468073473","screen_name":"elliot_vannest","name":"Elliot","friends_count":751,"followers_count":180,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1921059171132432384/1unIXmws_normal.jpg","description":"Building Kellemen.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"kellemen.com","expanded_url":"http://www.kellemen.com","url":"https://t.co/5uYcomXggo","indices":[0,23]}]}},"interactions":2},{"created_at":1354742783000,"uid":"991803012","id":"991803012","screen_name":"RexRayVision","name":"Rex Ray Roberts Jr.","friends_count":321,"followers_count":198,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2938271243/1ae4b030ea9dcf860a7bf9334d13d54b_normal.png","description":"Growth/Marketing guy. Building LUSA. Father of twins. Likely concerned about paid ads, influencers, retention, UX, incrementality, margin, &/or UCLA sports.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"linkedin.com/in/rexroberts","expanded_url":"http://www.linkedin.com/in/rexroberts","url":"https://t.co/irj9U63Qmc","indices":[0,23]}]}},"interactions":1},{"created_at":1521761659000,"uid":"976965327241199616","id":"976965327241199616","screen_name":"lewiswf","name":"Lewis Fausett","friends_count":791,"followers_count":1074,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1577487238069305344/15yHsRFC_normal.jpg","description":"I sell rings on the internet.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"patrickadairdesigns.com","expanded_url":"http://patrickadairdesigns.com","url":"https://t.co/p6sf3fC3od","indices":[0,23]}]}},"interactions":1},{"created_at":1353945911000,"uid":"972236222","id":"972236222","screen_name":"collinsmbaka","name":"collins mbaka","friends_count":758,"followers_count":928,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1985772709939171328/F-C2S4z1_normal.jpg","description":"š¦ | building @retaurstore | top 1% shopify developer @f6commerce","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"retaur.com","expanded_url":"https://www.retaur.com","url":"https://t.co/EgQzZdtk5X","indices":[0,23]}]}},"interactions":1},{"created_at":1353339205000,"uid":"957648248","id":"957648248","screen_name":"njavwamutambo","name":"Njavwa Mutambo","friends_count":2147,"followers_count":3346,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1986625177275539457/Tr-em4D5_normal.jpg","description":"building https://t.co/jVOk6v1d5h","entities":{"description":{"urls":[{"display_url":"Caantin.com","expanded_url":"http://Caantin.com","url":"https://t.co/jVOk6v1d5h","indices":[9,32]}]},"url":{"urls":[{"display_url":"caantin.com","expanded_url":"https://www.caantin.com","url":"https://t.co/1PIotQrN4O","indices":[0,23]}]}},"interactions":1},{"created_at":1498595596000,"uid":"879799816028639232","id":"879799816028639232","screen_name":"darienaugustus","name":"Darien Augustus","friends_count":1900,"followers_count":715,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1337806413700231170/fPaelmpx_normal.jpg","description":"Sales & Marketing Manager @ Work With Your Handz | Helping skilled trades companies find top talent | Recruiting & retention strategist","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"workwithyourhandz.com","expanded_url":"http://workwithyourhandz.com","url":"https://t.co/X4JK0sPCou","indices":[0,23]}]}},"interactions":1},{"created_at":1495878919000,"uid":"868405247441588224","id":"868405247441588224","screen_name":"nielskle","name":"Niels","friends_count":529,"followers_count":1511,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1909869186953752576/Ncy6ltQf_normal.jpg","description":"Building https://t.co/Yov2H8eqQq","entities":{"description":{"urls":[{"display_url":"perspective.co","expanded_url":"http://perspective.co","url":"https://t.co/Yov2H8eqQq","indices":[9,32]}]},"url":{"urls":[{"display_url":"strategy.perspective.co/insights/?utm_ā¦","expanded_url":"https://strategy.perspective.co/insights/?utm_source=ig-profile-nk","url":"https://t.co/Aej2xnPaxB","indices":[0,23]}]}},"interactions":1},{"created_at":1490894567000,"uid":"847499359163895808","id":"847499359163895808","screen_name":"jbryant2x0","name":"Julian","friends_count":1701,"followers_count":513,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1891900840773865472/orX697pD_normal.jpg","description":"Beyond Driven - Founder & CEO Recentered Life - Founder & CMO Perma-Bull on AI and Crypto $vine š","entities":{"description":{"urls":[]}},"interactions":1},{"created_at":1255482957000,"uid":"82242140","id":"82242140","screen_name":"toddjameshunter","name":"Todd James Hunter","friends_count":2171,"followers_count":955,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1307950829853274112/QdFmkYTF_normal.jpg","description":"Co-Founder @enjoyofffield āļø 4x Emmy Winner, 4 x Cannes Lions Grand Prix","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"offfield.com","expanded_url":"http://offfield.com","url":"https://t.co/93Wto4ulVp","indices":[0,23]}]}},"interactions":1},{"created_at":1484029112000,"uid":"818703550947606528","id":"818703550947606528","screen_name":"jakobcounts123","name":"Jakob Counts | Creative Strategist","friends_count":1581,"followers_count":1676,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1898876943677923328/AgFXD38D_normal.jpg","description":"Creative Strategist for 8-figure brands. Behind $2M+/month ad spend. Creative Systems, Workflows, & Ideation. Jesus saved me.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"in8media.co","expanded_url":"http://in8media.co","url":"https://t.co/fMDp0yECZp","indices":[0,23]}]}},"interactions":1},{"created_at":1477262378000,"uid":"790321812429115392","id":"790321812429115392","screen_name":"ImWilsonCarter3","name":"Wilson Carterā”ļø","friends_count":1268,"followers_count":685,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1137608062439690242/XQ_5YIMb_normal.jpg","description":"@clutchcharger founder","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"clutchcharger.com","expanded_url":"http://clutchcharger.com","url":"https://t.co/T4o71TTZP9","indices":[0,23]}]}},"interactions":1},{"created_at":1254108360000,"uid":"77912880","id":"77912880","screen_name":"seeyounvr","name":"Brendan","friends_count":404,"followers_count":6690,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1935003622850314240/8YLM8oBh_normal.jpg","description":"8 Figure media buyer and director @naturalabs_io @clickbaitagency a Google/Youtube Ads paid media firm and creative agency for e-com brands. Run Traffic Ā®.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"naturalabs.io","expanded_url":"http://naturalabs.io/","url":"https://t.co/EHbvOza7KW","indices":[0,23]}]}},"interactions":1},{"created_at":1469213873000,"uid":"756563937416638469","id":"756563937416638469","screen_name":"frncsbkr","name":"Francis Baker","friends_count":267,"followers_count":429,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1552277637179084801/_iC1UJIw_normal.jpg","description":"Senior SWE @Klaviyo. Email Deliverability Nerd. Building some cool stuff at night. (https://t.co/12oIyf7ZMO, and more) Opinions = Own","entities":{"description":{"urls":[{"display_url":"dnsbuddy.co","expanded_url":"http://dnsbuddy.co","url":"https://t.co/12oIyf7ZMO","indices":[84,107]}]},"url":{"urls":[{"display_url":"francispbaker.com","expanded_url":"http://francispbaker.com","url":"https://t.co/mQKfThxbsa","indices":[0,23]}]}},"interactions":1},{"created_at":1344800889000,"uid":"753677635","id":"753677635","screen_name":"OwenMartinetti","name":"Owen Martinetti","friends_count":4640,"followers_count":1833,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1930725931607261184/DR-ydxIE_normal.jpg","description":"Working on something | https://t.co/HrbplE40DJ | https://t.co/SdJxhYNT2L | https://t.co/7F8KjAxoWp |","entities":{"url":{"urls":[{"url":"https://t.co/HrbplE40DJ","expanded_url":"http://getsnoozy.com","display_url":"getsnoozy.com","indices":[0,23]}]},"description":{"urls":[{"url":"https://t.co/HrbplE40DJ","expanded_url":"http://getsnoozy.com","display_url":"getsnoozy.com","indices":[23,46]},{"url":"https://t.co/SdJxhYNT2L","expanded_url":"http://getpotency.com","display_url":"getpotency.com","indices":[49,72]},{"url":"https://t.co/7F8KjAxoWp","expanded_url":"http://milligrams.co","display_url":"milligrams.co","indices":[75,98]}]}},"interactions":1,"following":true,"followed_by":true},{"created_at":1245277010000,"uid":"48139266","id":"48139266","screen_name":"thePhilRivers","name":"Phillip Rivers","friends_count":940,"followers_count":49426,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1858228204630122496/cE8dXpUo_normal.jpg","description":"$153M in BFCM revenue for brands with this 7 Pillar Email System ā 400 clients served and counting ā¤µļø","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"growthpointe.io/7-pillar-q4-emā¦","expanded_url":"https://growthpointe.io/7-pillar-q4-email","url":"https://t.co/Lqt78yJ29n","indices":[0,23]}]}},"interactions":1},{"created_at":1326603991000,"uid":"464381282","id":"464381282","screen_name":"CodyAlt","name":"Cody Alt","friends_count":1345,"followers_count":30625,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1774617600351404032/yzhRemZW_normal.jpg","description":"Co-Founder @tryskymd | Generated $225M+ in DTC sales. Exited @purekanapremium for 9 Figures. I help people create better discipline & habits for future growth.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"theinfinitegame.ck.page","expanded_url":"http://theinfinitegame.ck.page","url":"https://t.co/H6LF2Z2Q0D","indices":[0,23]}]}},"interactions":1},{"created_at":1450923271000,"uid":"4584563183","id":"4584563183","screen_name":"0x15f","name":"Jake Casto","friends_count":1554,"followers_count":2748,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1802845535688089600/8ZlPwG5k_normal.jpg","description":"Founder @ Layers, a Search & Discovery Platform for Shopify Plus. Co-Founder @ Proton, a ghost agency taking the Shopify Plus ecosystem by storm ~ Ecomm Wizard","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"uselayers.com","expanded_url":"http://www.uselayers.com","url":"https://t.co/2z0tsqw6He","indices":[0,23]}]}},"interactions":1}],"period":14,"start":1761987580328,"end":1763197180328}}},"settings":{},"session":null,"routeProps":{"/creators/:username":{}}}
SuperX
