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Ad fatigue isn’t a creative problem. It’s a SYSTEM problem. This is the exact 8 Step process I use to create high-volume, high-quality ad creative for 8-figure brands that stays fresh, converts, and scales: 1. Start with research that actually matters Before writing a single word, I dig into: Organic content in the niche Competitor ads (Meta Ad Library, TikTok Creative Center) Reddit threads, Quora questions, reviews UVPs, pain points, audience segments Awareness levels, objections, emotional triggers, stats Real insights = real creative direction. 2. Centralize everything in one Notion doc This is the command center. I drop in: Research takeaways Landing page copy Product descriptions Brand voice/tone rules Audience breakdowns Winning angles It evolves as I build, test, and learn. 3. Feed it into a custom GPT I trained on my process It knows: My rules for static, UGC, VSLs, SVAs, text walls, etc. Voice, flow, frameworks, tone What makes a scroll-stopper vs. what gets ignored It spits out format-specific drafts fast. 4. Copy QA workflow — no weak copy makes it past here Before I ever proofread, it gets hit with: Does it tell a story or paint a picture? Are we using stats, proof, or bold claims? Is it a full sales pitch, not just informative? Does it sound real and conversational? Does it match the brand voice and tone? Does it follow a proven framework? Does it actually provide value? Is it not boring? This makes the copy stronger before I even start editing. 5. Then I revise like a psycho Hooks, CTAs, flow, and tone, everything gets sharpened. 3–5+ rounds of revisions. I don’t care how fast AI moves, good creative still takes taste and editing. 6. Find visuals that are already proven I don’t sit around “ideating.” I go find what’s working: Organic hits in the niche Foreplay My swipe file Creative OS Scroll-stopping formats with track records Speed > novelty. Use what converts. 7. Write elite briefs for editors/designers Every brief includes: Reference assets B-roll or motion ideas Voiceover/music direction Key screenshots, layout notes, and final copy They know exactly what to do. 8. Monthly Creative Performance Analysis Reports THE RESULT: A creative system that: - Produces volume fast - Maintains high quality - Prevents fatigue - Makes testing seamless - Fuels scale This is what 8-figure brands pay for because guesswork doesn't scale. Stop running your ads on vibes. Build a system. Write better. Test faster. Scale harder. If you would like scalable creative systems for your business, or would like to hire me as a creative strategist, send me a message.

I used to think I wanted every client. Now I realize the most important part is choosing who to NOT work with. Type 1: Pays great, very picky 🚩 Type 2: Pays good, trusts you ✅ Type 3: Pays decent, trusts you ✅ Type 4: Cheap, extremely picky🚩🚩🚩 Type 5: Pays great, trusts you ✅✅✅ I only want 2, 3, and 5. I want clients that trust me to get the results, not the ones that want to hold my hand and show me how to do it. The difference is being an order taker vs a growth partner.

Winning ad ideation formula: 1 big swipe file + many brainstorm docs. Sometimes you see ad inspiration and it only gives you an idea for one client. -> Put it in the brainstorm doc for that client. Sometimes you find a great ad in general. -> Put it in your swipe file. You must have a specific swipe and a broad swipe.

The most dangerous people in performance marketing: "This won't work, and this will work." Your opinion does not determine outcome. Outcome determines next steps. Lose the ego, gain understanding.

How to get clients without a portfolio: Confidence How to get clients with a decent portfolio: Confidence How to get clients with a great portfolio: Confidence Where does confidence come from? Knowledge and Crushing Goals What should you do? Read, Practice, Never Fucking Quit Anyone who does this will win eventually.

The best way to ruin your CAC, is by making too many ads for the wrong awareness levels. You MUST take big swings in the unaware audiences. (GOAL: Disrupt) You MUST make the problem aware audiences feel heard and answer their objections. (GOAL: Validate) You MUST make small improvements in the solution/product aware audiences. (GOAL: Convince) You MUST offer the brand aware audiences something for their dollar. (GOAL: Compel) Build an ad funnel that forces everyone to stop and listen.

What happens when you start trusting in God: You humble yourself. You learn faster. You stop getting in your own way. You stop trying to control everything. You succeed.

The best AI for research is not Agent Mode in Chat GPT. It's Perplexity's Comet Assistant by far. Amazing results in minutes.

Top 5 static ad types I see in ad accounts spending a shitload of money: 1. Wild AI image 2. Copy organic statics in your niche 3. MEMES 4. Listicles 5. Advertorials

After 7+ years of doing creative strategy, here's my 2 favorite metaphors for making your ads stand out: 1- Your ad is a movie trailer. You're not selling the movie, you're promising an experience they desperately want. 2- Your ad is the first date with the customer. If you talk about YOURSELF they'll leave early. If you talk about THEM(their hopes and dreams) they'll stay all night.

Creative strategists: You should be an expert at turning inspiration into your own masterpiece. The most important part about being a creative strategist is having vision. Vision comes from consuming the best content in the world. Take that part seriously.

Biggest business hack: Physical Planner Organized my priorities on a monthly, weekly, and daily basis and increased my productivity 2X-3X. Best planner: Full Focus Planner (Quarterly, $50)

This little habit that took me from $6k/month to $20k/month+ in 4 months... The single best thing I ever decided to add to my daily routine: "Spend 30 minutes learning something new, before you start working for the day." 4 reasons why it works: 1. It gets your brain warmed up before jumping into work. 2. If you procrastinate like me, it's an easy first step. 3. You guarantee compounding progress. You'll ever plateau. 4. You can IMMEDIATELY try everything out in your work for the day. Most of the time, new learnings end up getting lost, forgotten, or so low on the priority list that you never use it. This guarantees you try every little idea, and the little ideas end up creating EXPONENTIAL growth.

Charlie Kirk was the only political voice that taught men how to be men. To follow Jesus, and love their wife and kids. To work extremely hard. To win on merit. To strive for unity in our country. To stand up for what is right. To be humble, and lead by example. That voice for young men was taken away. Now we have the responsibility to be that voice. Be a force for good, when the world makes evil seem normal. RIP Charlie Kirk

There's s lot of influencers acting like Andromeda update is nothing, but it has very real consequences lately. It's not a major issue but it does call for a strategy shift. Luckily for creatives, big swings are more fun than iterations.

The biggest problem in creative strategy is founders trying to make it an algebra equation, rather than a scientific process. The problem with using algebra, is that you can have.. a + b + c... and it can still = shit. A scientific process allows you to create new winning concepts and build off of existing ones. It allows you to have sustainable success because it's been proven time and time again. And it only comes from experience. As a creative strategist you learn that everything changes from client to ad account. The process is the only constant. It's all that matters.

I used to think I wanted every client. Now I realize the most important part is choosing who to NOT work with. Type 1: Pays great, very picky 🚩 Type 2: Pays good, trusts you ✅ Type 3: Pays decent, trusts you ✅ Type 4: Cheap, extremely picky🚩🚩🚩 Type 5: Pays great, trusts you ✅✅✅ I only want 2, 3, and 5. I want clients that trust me to get the results, not the ones that want to hold my hand and show me how to do it. The difference is being an order taker vs a growth partner.

Ad fatigue isn’t a creative problem. It’s a SYSTEM problem. This is the exact 8 Step process I use to create high-volume, high-quality ad creative for 8-figure brands that stays fresh, converts, and scales: 1. Start with research that actually matters Before writing a single word, I dig into: Organic content in the niche Competitor ads (Meta Ad Library, TikTok Creative Center) Reddit threads, Quora questions, reviews UVPs, pain points, audience segments Awareness levels, objections, emotional triggers, stats Real insights = real creative direction. 2. Centralize everything in one Notion doc This is the command center. I drop in: Research takeaways Landing page copy Product descriptions Brand voice/tone rules Audience breakdowns Winning angles It evolves as I build, test, and learn. 3. Feed it into a custom GPT I trained on my process It knows: My rules for static, UGC, VSLs, SVAs, text walls, etc. Voice, flow, frameworks, tone What makes a scroll-stopper vs. what gets ignored It spits out format-specific drafts fast. 4. Copy QA workflow — no weak copy makes it past here Before I ever proofread, it gets hit with: Does it tell a story or paint a picture? Are we using stats, proof, or bold claims? Is it a full sales pitch, not just informative? Does it sound real and conversational? Does it match the brand voice and tone? Does it follow a proven framework? Does it actually provide value? Is it not boring? This makes the copy stronger before I even start editing. 5. Then I revise like a psycho Hooks, CTAs, flow, and tone, everything gets sharpened. 3–5+ rounds of revisions. I don’t care how fast AI moves, good creative still takes taste and editing. 6. Find visuals that are already proven I don’t sit around “ideating.” I go find what’s working: Organic hits in the niche Foreplay My swipe file Creative OS Scroll-stopping formats with track records Speed > novelty. Use what converts. 7. Write elite briefs for editors/designers Every brief includes: Reference assets B-roll or motion ideas Voiceover/music direction Key screenshots, layout notes, and final copy They know exactly what to do. 8. Monthly Creative Performance Analysis Reports THE RESULT: A creative system that: - Produces volume fast - Maintains high quality - Prevents fatigue - Makes testing seamless - Fuels scale This is what 8-figure brands pay for because guesswork doesn't scale. Stop running your ads on vibes. Build a system. Write better. Test faster. Scale harder. If you would like scalable creative systems for your business, or would like to hire me as a creative strategist, send me a message.

The most dangerous people in performance marketing: "This won't work, and this will work." Your opinion does not determine outcome. Outcome determines next steps. Lose the ego, gain understanding.

Worst sales pitch I’ve EVER seen. Bro sent me a cold DM (using AI) to roast me for using AI, then pitch his service.

I can't wait to make $10k/m and buy a Lambo

I went from 12 hr work days to 6 hr work days with better results and happier clients. How to do creative strategy for 25+ brands by yourself without burning out: 1. Collect ads in your swipe file like a psychopath. 2. Organize/tag the ads you collect. 3. Save hooks from viral videos and statics. 4. Save a Claude Project for every client. 5. Use Notion to store all of your client info and links. 6. Track your strategy and brainstorm in Notion so you don't forget any ideas. (Per client) 7. Collect trending audio. 8. Use old copy that worked as a starting point. 9. Collect ads every week or you'll be behind. 10. Use TikTok for video ideas. 11. Use competitor ads for angle ideas. 12. Use Creative OS and Foreplay for static ideas. 13. Use Tiktok for hook frameworks. 14. Save templates for briefs that Chat GPT can set up in seconds. 15. Use Gemini to analyze ads first(based on this criteria: Hook, Angle, Awareness level, Audience relevance, Benefit(s) & Features, Emotional trigger, Visual style, Copy framework, Trigger Events, Brand Voice) THEN analyze it yourself. Creative strategy is making sure your creative process is scalable and efficient, from ideation to results.

Storytelling formula for winning ads: Intent -> Obstacle -> Solution Make the customer the hero of your story.

I work with 25+ brands at once, by myself. They're spending a combined $1.7M+/month on ads. The reason I can create winning ads for this many brands simultaneously? Systems. Good Systems = Speed + Consistency + Quality Creating a reliable system starts with understanding your role clearly. It ends with cutting anything that gets in the way. Once you understand what to multiply and what to subtract, the system can grow exponentially. The key: Hone in on priorities Ruthlessly eliminate the bullshit Keep your focus laser-sharp When you do this, creativity flows naturally.

5 Marketing Truths: - Trends fade. Fundamentals print forever. - A great marketer will never “fall behind” because greatness is a habit. - The best way to burn out is by trying to be unique too often. - The best ideas come from consistent creative execution. - Subtraction is more important than addition.

The best AI for research is not Agent Mode in Chat GPT. It's Perplexity's Comet Assistant by far. Amazing results in minutes.

Creative strategists: You should be an expert at turning inspiration into your own masterpiece. The most important part about being a creative strategist is having vision. Vision comes from consuming the best content in the world. Take that part seriously.

X dating and marriage advice from single guys working on a startup 😂

How to analyze ad creative without Motion App or Poppy Ai: Motion App = $400+/month? Poppy Ai = $500 per year? Chat GPT = $20

Don’t be an AI slave. AI is the new Industrial Revolution. You can work IN the factory… Or OWN the factory that scales. Massive opportunities like this come every 100 years. Choose wisely.

99% of future social media will be AI. The other 1% will have a 100x engagement rate. Scrollers will be begging for a typo. Dying for a touch of reality. Salivating for a taste of humor. Craving an ounce of soul. We relate to the flaws we share. Some things never change.

Charlie Kirk was the only political voice that taught men how to be men. To follow Jesus, and love their wife and kids. To work extremely hard. To win on merit. To strive for unity in our country. To stand up for what is right. To be humble, and lead by example. That voice for young men was taken away. Now we have the responsibility to be that voice. Be a force for good, when the world makes evil seem normal. RIP Charlie Kirk