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Founder & CEO @ AI Automation Society | 750k on YT

33 following21k followers

The Innovator

Nate Herk is the Founder & CEO of Uppit AI who builds and ships practical AI agent systems that automate media, content, and lead workflows. He demonstrates fast, hands-on builds (often in under an hour) and shares free resources so others can copy his work. Nate turns complex automation into plug-and-play tools for makers and businesses.

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You build entire armies of AI agents in an hour but follow 13 people, congrats, you're either a mastermind or running the world's smallest, most exclusive fan club.

Built and published a complete suite of AI media agents (with free resources) that demo real workflows and drove major milestone celebrations (posts thanking communities for 200k and 400k), proving product traction and community interest.

To democratize powerful AI automation by building accessible, repeatable agent systems that let creators and founders ship faster, scale media production, and convert attention into real business outcomes.

Open sharing accelerates innovation; practical demos beat theory; automation should give people control (traceability & subagents matter); growth comes from shipping useful tools and teaching others how to use them.

Rapid prototyping and shipping, deep technical skill with agent architectures and integrations (n8n, Base44), clear how-to content and free resources that drive adoption, and credibility as a founder who builds working systems.

Can under-invest in personal storytelling and audience engagement (low follow count and modest tweet volume); sometimes the product-first approach misses broader narrative hooks that grow a bigger audience faster.

Post consistent, high-signal threads that break down one build step-by-step; pin a clear demo + free download; publish short demo videos and X-native clips showing before/after metrics; host AMAs or Spaces to convert curious viewers into followers; reply to comments with mini-tutorials to boost engagement; strategically follow and collaborate with 10, 20 complementary creators to unlock network effects.

Fun fact: Nate famously built a multi-agent media system in about an hour and gives the system away for free. Also, despite being a startup CEO, he only follows 13 people and has tweeted just 42 times, quality over quantity.

Top tweets of Nate Herk

Most engaged tweets of Nate Herk

Every single person following AI right now is overwhelmed. Including me. I make videos about this stuff for a living and I still feel the pressure. New model drops. New framework. New feature update. It feels like every single day. But after hearing a ton of you guys bring up "AI overwhelm" week after week, I realized this: → There's a HUGE difference between knowing the "what" and knowing the "how." Staying aware does not mean testing everything. Most new tools and features only need the "what." You see the title. You understand what it does. You move on. The "how" is reserved for the stuff that solves a problem you actually have right now. So when something new drops, I ask myself one question: Does this solve a specific pain point I'm currently dealing with? If yes, I test it in a real scenario. I test it against something that actually matters to me. If no, I save the link. I mentally file it away. And I keep walking. Because here's the thing. Your north star is probably very different from mine. Part of my job is to experiment, form opinions, and share what I think is useful. So naturally I test a lot of stuff. But if your north star is building a business or getting better at your craft, then every shiny new tool might just be a distraction. The number one mistake I see people make is they try to learn everything. They watch every video. They test every tool. They jump to the next thing before the last thing even had a chance to work. And if I've contributed to your overwhelm with my daily uploads, I apologize. hehe. But a lot of people think that this ties directly into how you measure your day. Productivity is not how many hours you worked. It's how many meaningful outputs you created that actually moved the needle towards your north star. Someone can work 12 hours one day and feel insanely productive, but they were just watching tutorials and playing around with new tools. Meanwhile someone else sits down for 5 hours, ships the one thing that actually matters, and makes more progress. The difference is the filter. One person is reacting to everything. The other person knows their north star and only reaches for what moves them closer to it. So the next time you feel overwhelmed by all the new stuff, ask yourself: Does this solve a problem I have today? If not, it's good to know about. Not good to go learn right now. Not everything needs the "how." Most things just need the "what."

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