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Founder & CEO @ AI Automation Society Amazon Bestselling Author in AI Featured in Forbes & Inc. 1M on YT nate@smoothmedia.co

71 following35k followers

The Innovator

Nate Herk is the Founder & CEO of Uppit AI who builds and ships practical AI agent systems that automate media, content, and lead workflows. He demonstrates fast, hands-on builds (often in under an hour) and shares free resources so others can copy his work. Nate turns complex automation into plug-and-play tools for makers and businesses.

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You build entire armies of AI agents in an hour but follow 13 people, congrats, you're either a mastermind or running the world's smallest, most exclusive fan club.

Built and published a complete suite of AI media agents (with free resources) that demo real workflows and drove major milestone celebrations (posts thanking communities for 200k and 400k), proving product traction and community interest.

To democratize powerful AI automation by building accessible, repeatable agent systems that let creators and founders ship faster, scale media production, and convert attention into real business outcomes.

Open sharing accelerates innovation; practical demos beat theory; automation should give people control (traceability & subagents matter); growth comes from shipping useful tools and teaching others how to use them.

Rapid prototyping and shipping, deep technical skill with agent architectures and integrations (n8n, Base44), clear how-to content and free resources that drive adoption, and credibility as a founder who builds working systems.

Can under-invest in personal storytelling and audience engagement (low follow count and modest tweet volume); sometimes the product-first approach misses broader narrative hooks that grow a bigger audience faster.

Post consistent, high-signal threads that break down one build step-by-step; pin a clear demo + free download; publish short demo videos and X-native clips showing before/after metrics; host AMAs or Spaces to convert curious viewers into followers; reply to comments with mini-tutorials to boost engagement; strategically follow and collaborate with 10, 20 complementary creators to unlock network effects.

Fun fact: Nate famously built a multi-agent media system in about an hour and gives the system away for free. Also, despite being a startup CEO, he only follows 13 people and has tweeted just 42 times, quality over quantity.

Top tweets of Nate Herk

What a cool moment. I just hit 1 million subscribers today. I posted my first video 720 days ago. I was a fresh college grad who had moved from Illinois to Salt Lake City, and I had no idea what I was in for. I remember filming with a $30 webcam and no microphone. People in the comments were begging me to upgrade both. I even kept a towel under my keyboard so you wouldn’t hear me banging on the desk when I typed. Those early videos were rough, but people still watched. That meant the world to me. Since then, I've had some of my lowest lows and some of my highest highs. I've learned so much, met people I'm so grateful to know, and made plenty of mistakes along the way. Every day feels like a new adventure. I get to wake up excited to work, learn something new, and share it with people who are figuring things out alongside me. I feel really lucky to call that my job. To my parents, thank you for always being in my corner. Just knowing I have your support is all I really need. To my family and friends, thank you for being there through all of it. To the entire AIS team, I appreciate you all more than you know. And to everyone who's spent part of their day watching my videos, thank you. Hearing that something I shared helped you build something or take a chance on yourself makes my day. I still have so, so much to learn and so much growing to do. I know there are plenty more mistakes ahead, too. But I'm excited to wake up tomorrow, see what the day throws at me, and try to tackle it as best as I can. Thank you for being part of these past two years. - Nate

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Most engaged tweets of Nate Herk

What a cool moment. I just hit 1 million subscribers today. I posted my first video 720 days ago. I was a fresh college grad who had moved from Illinois to Salt Lake City, and I had no idea what I was in for. I remember filming with a $30 webcam and no microphone. People in the comments were begging me to upgrade both. I even kept a towel under my keyboard so you wouldn’t hear me banging on the desk when I typed. Those early videos were rough, but people still watched. That meant the world to me. Since then, I've had some of my lowest lows and some of my highest highs. I've learned so much, met people I'm so grateful to know, and made plenty of mistakes along the way. Every day feels like a new adventure. I get to wake up excited to work, learn something new, and share it with people who are figuring things out alongside me. I feel really lucky to call that my job. To my parents, thank you for always being in my corner. Just knowing I have your support is all I really need. To my family and friends, thank you for being there through all of it. To the entire AIS team, I appreciate you all more than you know. And to everyone who's spent part of their day watching my videos, thank you. Hearing that something I shared helped you build something or take a chance on yourself makes my day. I still have so, so much to learn and so much growing to do. I know there are plenty more mistakes ahead, too. But I'm excited to wake up tomorrow, see what the day throws at me, and try to tackle it as best as I can. Thank you for being part of these past two years. - Nate

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