Get live statistics and analysis of Benji Taylor's profile on X / Twitter

leading design @x. prev. head of design @base. founder @family (acq by @aave). tools @dip.

413 following95k followers

The Innovator

Design leader who builds tools, products, and playful experiments, now leading design at X after heading design at Base and founding Family (acquired by Aave). Known for bold, product-first thinking and a knack for turning curiosity into shipped work. Balances platform-scale vision with late-night side projects.

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You say your ASCII engine has 'zero purpose', sure, and the acquisition of your startup was definitely just a casual weekend hobby. Also, 'improve everything' is a bold first agenda item for someone who still keeps a secret stash of half-finished midnight projects.

Landing the role to lead design at X and sparking massive public engagement, plus founding Family and exiting via acquisition by Aave, a rare combo of platform leadership and founder success.

To reshape how people experience large platforms by simplifying complexity through thoughtful design, shipping daring improvements, and inspiring teams to iterate boldly and intentionally.

Design is a leverage point for change; small, playful experiments unlock big ideas; culture and remote rituals matter as much as pixels; shipping fast and learning beats waiting for perfection.

Visionary product design instincts, proven founder + acquisition track record, strong public voice and reach (~95k followers), cross-functional leadership, and the ability to turn curiosity into tangible demos that showcase ideas.

Can sound like a perfectionist or overpromiser with slogans like 'improve everything,' risks spreading focus across too many side projects, and is exposed to intense public scrutiny when ideas land in the open.

On X, lean into behind-the-scenes storytelling: publish short case-study threads, before/after design posts, process GIFs or short demos from your side projects, and host regular Spaces or AMAs. Pin a high-value thread, engage replies with clarifying threads, collaborate with other builders, and run a recurring series (e.g., 'Design Friday') to build consistent momentum.

Fun fact: Benji builds real-time ASCII art engines as 'pointless evening projects' you can walk through and interact with. He founded Family (acquired by Aave) and recently announced he's leading design at X, generating massive viral conversation.

Top tweets of Benji Taylor

We’re building the design dream team at 𝕏 and @xAI, and I’m actively hiring. You’ll work on products at incredible scale, with people who care deeply about craft, speed, usability, and impact. You’ll be pushed hard, learn a ton, and do the best work of your career. If that excites you, my DMs are open.

214k

Very excited to share that later this month I’ll be joining @coinbase as Head of Design at @base. Can’t wait to work with @jessepollak and the rest of the team!

495k

Most engaged tweets of Benji Taylor

Very excited to share that later this month I’ll be joining @coinbase as Head of Design at @base. Can’t wait to work with @jessepollak and the rest of the team!

495k

We’re building the design dream team at 𝕏 and @xAI, and I’m actively hiring. You’ll work on products at incredible scale, with people who care deeply about craft, speed, usability, and impact. You’ll be pushed hard, learn a ton, and do the best work of your career. If that excites you, my DMs are open.

214k

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