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SEO for blue chips @microsoft@time. Organic social - 1350+ days in a row posting marketing vids. The Edward Show SEO podcast - 1100+ days in a row
164following3kfollowers
The Thought Leader
Edward Sturm is a relentless SEO educator and experimenter who brings enterprise cred from @microsoft and @time into bite-sized, actionable content. He’s built an ironclad posting streak, 1150+ days of marketing vids and 900+ days of The Edward Show podcast, backed by data-driven takes that spark conversation. Expect clear SEO playbooks, sharp takes on AI, and experiments you can run tomorrow.
You’ve been posting every day longer than some startups have existed, congrats on winning 'Most Dedicated Human Microphone.' If commitment were SEO juice, your backlink profile would be untouchable; also, please stop using the word 'insane' in every experiment tweet, your metrics do the shouting for you.
Landing high-profile SEO roles at Microsoft and Time while sustaining a 1150+ day video streak and a 900+ day podcast run, plus viral experiments and threads that change how practitioners approach real SEO.
To demystify SEO and make technical, data-backed tactics accessible so marketers and creators can win attention, rankings, and conversions without the fluff. Edward's mission is to push the industry forward by proving what actually works and calling out the noise.
Consistency beats cleverness when it comes to credibility; empirical testing and transparent experiments are the fastest path to learning; cite your sources and give credit where deserved; serve searchers immediately (above the fold) and the rest will follow. He also believes AI didn’t kill SEO, poor practice did.
Unmatched consistency and credibility, strong enterprise-level experience, a data-first mindset with repeatable experiments, and the knack for turning technical SEO findings into crisp, shareable content.
Can come off as relentlessly pragmatic to the point of sounding blunt; hyper-focus on experimentation and streaks may leave less time for community-building or strategy that scales follower growth; sometimes assumes audiences already understand technical context.
Pin a signature, high-value thread (e.g., a step-by-step case study of an experiment) and turn it into a short video series. Use tweet threads to expand on experiments, publish TL;DR clips for quick consumption, and cross-promote podcast snippets. Engage more with emerging communities (Spaces, Communities, and relevant creators), guest on complementary podcasts, and run occasional live AMAs to convert watchers into followers. Finally, try a few promoted posts targeting marketing/SEO audiences to accelerate reach, your content converts, so a small ad push can scale followers quickly.
Fun fact: Edward has posted marketing videos 1150+ days in a row and kept The Edward Show SEO podcast going for 900+ consecutive days. He’s SEO for blue chips (@microsoft, @time), has ~1.9k followers, and a viral tweet that hit 76k views.
Godfather of SEO, @randfish: “Mentions matter more than backlinks.
If you’re still link building, I have great news, you can stop. You don’t have to do it. It’s like washing chicken, you don’t have to do it man, just stop.
You can see where this train is going. Mentions.”
Me: “Less people are putting up niche blogs than before. More people are posting on YouTube, are posting on Instagram.”
Rand: “The future is big platforms dominating more and more of what gets surfaced, what’s popular, what people think about topics, what people think about products, and what people think about brands. You have to be present in these places with a message that resonates, with content that gets watched, listened to, and read.”
Edward: “If you were starting a brand new company today, you had zero audience, you had zero reputation, what would your marketing look like? Your first 90 days of marketing look like?”
Rand: “I will always pick channels and tactics that do three things.
One, serving my target audience in the places they pay attention.
Second one is I don’t think it is worth your time and energy to do something where you have no personal passion.
The third one is I would need something where I can provide unique value that nobody else provides. What is something different that I’m doing in this place where my audience pays attention that other people are not doing?”
From Episode 1050 of The Edward Show podcast: “The Death of Clicks? Rand Fishkin on Brand, AI & the Future of Marketing”
Podcast with @garyvee dropping tomorrow!
We talk about SEO, GEO, the effect that social has on SEO and AI, the future of the Internet and niche blogs, and if there's such a thing as too much social content.
Podcast with @garyvee dropping tomorrow!
We talk about SEO, GEO, the effect that social has on SEO and AI, the future of the Internet and niche blogs, and if there's such a thing as too much social content.
Godfather of SEO, @randfish: “Mentions matter more than backlinks.
If you’re still link building, I have great news, you can stop. You don’t have to do it. It’s like washing chicken, you don’t have to do it man, just stop.
You can see where this train is going. Mentions.”
Me: “Less people are putting up niche blogs than before. More people are posting on YouTube, are posting on Instagram.”
Rand: “The future is big platforms dominating more and more of what gets surfaced, what’s popular, what people think about topics, what people think about products, and what people think about brands. You have to be present in these places with a message that resonates, with content that gets watched, listened to, and read.”
Edward: “If you were starting a brand new company today, you had zero audience, you had zero reputation, what would your marketing look like? Your first 90 days of marketing look like?”
Rand: “I will always pick channels and tactics that do three things.
One, serving my target audience in the places they pay attention.
Second one is I don’t think it is worth your time and energy to do something where you have no personal passion.
The third one is I would need something where I can provide unique value that nobody else provides. What is something different that I’m doing in this place where my audience pays attention that other people are not doing?”
From Episode 1050 of The Edward Show podcast: “The Death of Clicks? Rand Fishkin on Brand, AI & the Future of Marketing”
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Your business name reviews.\n\nPut all of your reviews on this website, list them all out, write everything, all of the reviews that you would want people to see.\n\nWhen people are doing due diligence on your business, ChatGPT goes to Google, searches your business name and the word reviews. This website comes up, ChatGPT sees all the reviews you shared on your reviews website.\n\nThis is something that people are doing right now.\n\nOnly make sure you link to your reviews site from your own website. 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Then of course, a bunch of Reddit results will come up, but their results come up as well, then they can influence the output from large language models.\n\nCrazy tactic, credit to the legendary SEO, @DavidGQuaid, for sharing this.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null,"source":"koosocial_engage","fetched_at":1784466609637,"edit_history_tweet_ids":null,"poll_10min_at":null,"poll_3day_at":1783101626051,"poll_count":1,"poll_complete":1},{"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"display_text_range":[0,132],"lang":"en","quoted_tweet":{"id":"2012243468408795480","text":"REPEAT AFTER ME\n\nDigg is the NEW REDDIT in 2026.\n\nIt is already live, already trusted, and already indexable.\n\nDR 90+ domains do not just come back online every year.\n\nWhen they do, you abuse them immediately or you miss the window.\n\nMost people will ignore this until it’s saturated.\n\nWhat people will still think works in 2026\n\nPublishing on your own site and waiting\nBuilding links for six months\nBrand building before traffic\nHoping AI summaries cite you out of nowhere\n\nThat game is cooked.\n\nWhat will actually work in 2026\n\nParasite platforms with inherited authority.\n\nDigg checks every box\n\nMassive legacy trust\nVC backed resurrection\nReddit DNA without Reddit mods\nCrawlable indexable URLs\nCommunity plus post structure\nEditable content\n\nGoogle does not care that it’s new again.\nGoogle cares that it’s trusted.\n\nThe Digg Parasite SEO SOP\n\nStep 1 Lock real estate immediately\n\nGrab\n\nSingle word usernames\nNiche communities subreddits equivalent\nGeneric URLs\n\nExample\n\ndigg .com/localseo\n\nIf you wait you lose.\n\nStep 2 Steal what already ranks\n\nGo to Reddit.\nFind a subreddit in your niche.\nExport\n\nTop pages\nHighest traffic URLs\nProven titles\n\nYou are not inventing content.\nYou are porting demand.\n\nStep 3 Rebuild at scale\n\nUse AI to\n\nRecreate the top posts\nDe duplicate\nKeep intent identical\nPublish as Digg posts\n\nVolume matters early.\nPerfection does not.\n\nStep 4 Force indexing\n\nCopy the live Digg URLs.\nSubmit immediately to IndexChex.\n\nIndexing speed equals advantage.\nDay one indexing matters.\n\nStep 5 Stack internal links\n\nThis is where it gets stupid.\n\nLink communities to each other\nLink posts to hubs\nLink hubs to money pages\nUse About pages aggressively\n\nInternal authority compounding on a DR 90 plus domain is illegal in spirit.\n\nWhy this works\n\nDigg already has\n\nHistorical trust\nClean link graph\nCrawl priority\nEngagement signals\n\nYou are not ranking Digg.\nYou are borrowing Digg.\n\nWhat Digg will rank for\n\nBest X\nX alternatives\nReviews\nComparisons\nBuying intent keywords\nAI tool lists\nSoftware roundups\n\nSame playbook.\nNew host.\n\nWhat NOT to do\n\nDo not wait\nDo not ask permission\nDo not worry about monetization first\nDo not drip content\nDo not assume this lasts forever\n\nParasite windows close fast.\n\nTLDR\n\nDigg is\n\nEasy to rank\nWide open\nUnder abused\nPerfect for parasite SEO\n\nIf you are not on this right now you are late.\n\nI am leaving parts of this open so people can abuse it with me.\n\nComment PARASITE and I will drop the Digg URLs must be following.\nMost people will ignore this until it’s saturated.\n\nWhat people will still think works in 2026\n- Publishing on your own site and waiting\n- Building links for six months\n- Brand building before traffic\n- Hoping AI summaries cite you out of nowhere\n\nThat game is cooked.\n\nWhat will actually work in 2026\n\nParasite platforms with inherited authority.\n\nDigg checks every box\n- Massive legacy trust\n- VC backed resurrection\n- Reddit DNA without Reddit mods\n- Crawlable indexable URLs\n- Community plus post structure\n- Editable content\n\nGoogle does not care that it’s new again.\nGoogle cares that it’s trusted.\n\nThe Digg Parasite SEO SOP\n\nStep 1 Lock real estate immediately\n\nGrab\n- Single word usernames\n- Niche communities subreddits equivalent\n- Generic URLs\n\nExample\ndigg .com/localseo\n\nIf you wait you lose.\n\nStep 2 Steal what already ranks\n\nGo to Reddit.\nFind a subreddit in your niche.\n\nExport Top pages\nHighest traffic URLs\nProven titles\n\nYou are not inventing content.\nYou are porting demand.\n\nStep 3 Rebuild at scale\n\nUse AI to...\nRecreate the top posts\nDe duplicate\nKeep intent identical\nPublish as Digg posts\n\nVolume matters early.\nPerfection does not.\n\nStep 4 Force indexing\n\nCopy the live Digg URLs.\nSubmit immediately to IndexChex.\n\nIndexing speed equals advantage.\nDay one indexing matters.\n\nStep 5 Stack internal links\n\nThis is where it gets stupid.\n- Link communities to each other\n- Link posts to hubs\n- Link hubs to money pages\n- Use About pages aggressively\n\nInternal authority compounding on a DR 90 plus domain is illegal in spirit.\n\nWhy this works\n\nDigg already has\n- Historical trust\n- Clean link graph\n- Crawl priority\n- Engagement signals\n\nYou are not ranking Digg.\nYou are borrowing Digg.\n\nWhat Digg will rank for\n- Best X\n- X alternatives\n- Reviews\n- Comparisons\n -Buying intent keywords\n- AI tool lists\n- Software roundups\n\nWhat NOT to do\n- Do not wait\n- Do not ask permission\n- Do not worry about monetization first\n- Do not drip content\n- Do not assume this lasts forever\n\nParasite windows close fast.\n\nTLDR, Digg is...\n- Easy to rank\n- Wide open\n- Under abused\n- Perfect for parasite SEO\n\nIf you are not on this right now you are late.\n\nI am leaving parts of this open so people can abuse it with me.\n\nComment LOCALRANK and I'll DM the full SOP (must be following).","full_text":"REPEAT AFTER ME\n\nDigg is the NEW REDDIT in 2026.\n\nIt is already live, already trusted, and already indexable.\n\nDR 90+ domains do not just come back online every year.\n\nWhen they do, you abuse them immediately or you miss the window.\n\nMost people will ignore this until it’s saturated.\n\nWhat people will still think works in 2026\n\nPublishing on your own site and waiting\nBuilding links for six months\nBrand building before traffic\nHoping AI summaries cite you out of nowhere\n\nThat game is cooked.\n\nWhat will actually work in 2026\n\nParasite platforms with inherited authority.\n\nDigg checks every box\n\nMassive legacy trust\nVC backed resurrection\nReddit DNA without Reddit mods\nCrawlable indexable URLs\nCommunity plus post structure\nEditable content\n\nGoogle does not care that it’s new again.\nGoogle cares that it’s trusted.\n\nThe Digg Parasite SEO SOP\n\nStep 1 Lock real estate immediately\n\nGrab\n\nSingle word usernames\nNiche communities subreddits equivalent\nGeneric URLs\n\nExample\n\ndigg .com/localseo\n\nIf you wait you lose.\n\nStep 2 Steal what already ranks\n\nGo to Reddit.\nFind a subreddit in your niche.\nExport\n\nTop pages\nHighest traffic URLs\nProven titles\n\nYou are not inventing content.\nYou are porting demand.\n\nStep 3 Rebuild at scale\n\nUse AI to\n\nRecreate the top posts\nDe duplicate\nKeep intent identical\nPublish as Digg posts\n\nVolume matters early.\nPerfection does not.\n\nStep 4 Force indexing\n\nCopy the live Digg URLs.\nSubmit immediately to IndexChex.\n\nIndexing speed equals advantage.\nDay one indexing matters.\n\nStep 5 Stack internal links\n\nThis is where it gets stupid.\n\nLink communities to each other\nLink posts to hubs\nLink hubs to money pages\nUse About pages aggressively\n\nInternal authority compounding on a DR 90 plus domain is illegal in spirit.\n\nWhy this works\n\nDigg already has\n\nHistorical trust\nClean link graph\nCrawl priority\nEngagement signals\n\nYou are not ranking Digg.\nYou are borrowing Digg.\n\nWhat Digg will rank for\n\nBest X\nX alternatives\nReviews\nComparisons\nBuying intent keywords\nAI tool lists\nSoftware roundups\n\nSame playbook.\nNew host.\n\nWhat NOT to do\n\nDo not wait\nDo not ask permission\nDo not worry about monetization first\nDo not drip content\nDo not assume this lasts forever\n\nParasite windows close fast.\n\nTLDR\n\nDigg is\n\nEasy to rank\nWide open\nUnder abused\nPerfect for parasite SEO\n\nIf you are not on this right now you are late.\n\nI am leaving parts of this open so people can abuse it with me.\n\nComment PARASITE and I will drop the Digg URLs must be following.\nMost people will ignore this until it’s saturated.\n\nWhat people will still think works in 2026\n- Publishing on your own site and waiting\n- Building links for six months\n- Brand building before traffic\n- Hoping AI summaries cite you out of nowhere\n\nThat game is cooked.\n\nWhat will actually work in 2026\n\nParasite platforms with inherited authority.\n\nDigg checks every box\n- Massive legacy trust\n- VC backed resurrection\n- Reddit DNA without Reddit mods\n- Crawlable indexable URLs\n- Community plus post structure\n- Editable content\n\nGoogle does not care that it’s new again.\nGoogle cares that it’s trusted.\n\nThe Digg Parasite SEO SOP\n\nStep 1 Lock real estate immediately\n\nGrab\n- Single word usernames\n- Niche communities subreddits equivalent\n- Generic URLs\n\nExample\ndigg .com/localseo\n\nIf you wait you lose.\n\nStep 2 Steal what already ranks\n\nGo to Reddit.\nFind a subreddit in your niche.\n\nExport Top pages\nHighest traffic URLs\nProven titles\n\nYou are not inventing content.\nYou are porting demand.\n\nStep 3 Rebuild at scale\n\nUse AI to...\nRecreate the top posts\nDe duplicate\nKeep intent identical\nPublish as Digg posts\n\nVolume matters early.\nPerfection does not.\n\nStep 4 Force indexing\n\nCopy the live Digg URLs.\nSubmit immediately to IndexChex.\n\nIndexing speed equals advantage.\nDay one indexing matters.\n\nStep 5 Stack internal links\n\nThis is where it gets stupid.\n- Link communities to each other\n- Link posts to hubs\n- Link hubs to money pages\n- Use About pages aggressively\n\nInternal authority compounding on a DR 90 plus domain is illegal in spirit.\n\nWhy this works\n\nDigg already has\n- Historical trust\n- Clean link graph\n- Crawl priority\n- Engagement signals\n\nYou are not ranking Digg.\nYou are borrowing Digg.\n\nWhat Digg will rank for\n- Best X\n- X alternatives\n- Reviews\n- Comparisons\n -Buying intent keywords\n- AI tool lists\n- Software roundups\n\nWhat NOT to do\n- Do not wait\n- Do not ask permission\n- Do not worry about monetization first\n- Do not drip content\n- Do not assume this lasts forever\n\nParasite windows close fast.\n\nTLDR, Digg is...\n- Easy to rank\n- Wide open\n- Under abused\n- Perfect for parasite SEO\n\nIf you are not on this right now you are late.\n\nI am leaving parts of this open so people can abuse it with me.\n\nComment LOCALRANK and I'll DM the full SOP (must be following).","created_at":1768591203000,"author_id":"2985590445","author":{"id":"2985590445","name":"Jacky Chou (buying online businesses up to $1m)","username":"indexsy","screen_name":"indexsy","profile_image_url":"https://pbs.twimg.com/profile_images/2018201079683461120/oA3wdBQN_400x400.jpg","profile_image_url_https":"https://pbs.twimg.com/profile_images/2018201079683461120/oA3wdBQN_400x400.jpg","is_blue_verified":1},"public_metrics":{"like_count":385,"retweet_count":25,"reply_count":254,"quote_count":10}},"fact_check":null,"id":"2012323211052978413","view_count":76001,"bookmark_count":411,"created_at":1768610215000,"favorite_count":191,"quote_count":3,"reply_count":11,"retweet_count":10,"user_id_str":"1851938761115893760","conversation_id_str":"2012323211052978413","full_text":"OMG DIGG IS GIVING FOLLOW LINKS - THIS IS A BLOOD BATH\n\nI JUST BOOKED 3 POPULAR USERNAMES - NONE ARE TAKEN - AND CREATED A 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Author of both adult bestsellers and accessible offshoots (graphic and children's editions), his top tweets focus on democracy, war, science, AI and curated book recommendations.","strength":"Turns dense research into memorable narratives, commands credibility and a global audience, synthesizes across disciplines, and provokes thoughtful public debate without losing readability.","weakness":"Big-picture framing can feel abstract or aloof to those living immediate crises; sweeping hypotheses invite polarizing pushback; sometimes less responsive to rapid micro-conversations on the platform.","recommendation":"Use bite-sized explainers and multi-tweet threads that break one big idea into 3–7 clear, shareable points; pin a perennial thread (e.g., ‘How to read the future’). Post short video clips or narrated slides to boost reach, host occasional X Spaces for live Q&As, and reply selectively to high-value threads to increase engagement and algorithmic visibility.","roast":"He writes entire books about how tech and algorithms might break civilization—then behaves on X like a benevolent oracle who follows 166 people and expects the rest of us to take notes. Modesty: 0. Influence: 100.","win":"Turning 'Sapiens' into a global bestseller and building a public intellectual brand that reshaped how millions think about human history, technology and the future."},"created":1774563289403,"type":"the thought leader","id":"harari_yuval"},{"user":{"id":"11768582","name":"Garry Tan","description":"President & CEO @ycombinator —Founder @garryslist—Creator of GStack & GBrain—designer/engineer who helps founders—SF Dem accelerating the boom loop","followers_count":1066521,"friends_count":5927,"statuses_count":75202,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1922894268403941377/-dGWAt3N_normal.jpg","screen_name":"garrytan","location":"San Francisco, CA","entities":{"description":{},"url":{"urls":[{"display_url":"youtube.com/garrytan?sub_c…","expanded_url":"https://youtube.com/garrytan?sub_confirmation=1","indices":[0,23],"url":"https://t.co/sRez8WKLsA"}]}}},"details":{"type":"The Thought Leader","description":"Garry Tan is the President & CEO of Y Combinator, a designer/engineer-turned-founder who loudly champions founders and product-first thinking. He mixes blunt takes, policy opinions, and practical career advice — and runs a very exclusive, hater-free sauna. With a huge audience and an unapologetic POV, he’s the go-to voice for startup playbooks and culture hot-takes.","purpose":"To accelerate the boom loop for founders: spot, fund, mentor, and amplify the next generation of startups while pushing practical, data-informed ideas that move policy and product toward greater impact.","beliefs":"Meritocratic hustle (learn or earn), product and design matter, skilled immigration fuels innovation, data-driven policy can lift the marginalized, and communities of builders are the best compounders of long-term value — with zero tolerance for performative negativity.","facts":"Fun fact: Garry has tweeted over 70,000 times and built a following of ~718k people — and his most viral thread pulled in millions of views (one post about Rory McIlroy’s parents earned 113k likes). Also, 'haters not allowed in my sauna' is apparently a literal brand guideline.","strength":"Massive credibility and reach in the startup world, a rare combo of design + engineering empathy, sharp succinct advice (the 'learn or earn' line is a perfect hook), and the network to turn insights into real opportunities for founders.","weakness":"Blunt takes and high-volume posting can be polarizing and sometimes reduce nuance, inviting controversy or misinterpretation; the rapid-fire style risks noise over depth and occasional PR headaches.","recommendation":"On X, lean into high-signal formats: regular short threads that blend data + founder stories, weekly pinned 'micro-advice' threads, and live X Spaces with YC founders. Use native video for quick lessons, repurpose popular threads into newsletter kernels, tag founders you helped for social proof, and run occasional AMA threads to turn followers into active community members. Prioritize a few signature series so followers know what to expect and can reshare easily.","roast":"You run a hater-free sauna but tweet like you’ve got a direct line to the startup afterlife — 70k tweets later, it’s safe to say your hottest takes have their own retirement plan.","win":"Becoming President & CEO of Y Combinator and stewarding an ecosystem while building a 700k+ audience that founders, investors, and policymakers listen to — plus repeatedly distilling career wisdom into single-sentence rules that stick."},"created":1774563145722,"type":"the thought leader","id":"garrytan"},{"user":{"id":"565216911","name":"fathermikeschmitz","description":"","followers_count":134870,"friends_count":41,"statuses_count":5119,"profile_image_url_https":"https://pbs.twimg.com/profile_images/536316515432148994/QHaQhF-e_normal.jpeg","screen_name":"frmikeschmitz","location":"","entities":{"description":{},"url":{"urls":[{"display_url":"bulldogcatholic.org","expanded_url":"http://www.bulldogcatholic.org","indices":[0,23],"url":"https://t.co/YJqFfDZGHc"}]}}},"details":{"type":"The Thought Leader","description":"A faith-driven thought leader and author who translates deep theology into everyday language. Father Mike Schmitz builds an engaged audience by pairing books, talks, and short-form videos that comfort, challenge, and invite reflection. His feed mixes spiritual guidance, event announcements, and thoughtful commentary on current religious conversations.","purpose":"To help seekers find meaning and faith when life feels chaotic, making complex spiritual truths accessible and practical so people can live with hope and moral clarity.","beliefs":"Rooted in Christian faith and pastoral care, he values compassion, truth-telling, intellectual honesty, and community formation. He believes spiritual questions deserve clear answers delivered with empathy rather than judgment.","facts":"Fun fact: He recently launched a book, \"A World Undone: Finding God When Life Doesn’t Make Sense,\" and maintains a highly engaged audience of 135,261 followers while following only 41 accounts. His content spans YouTube interviews, event promotions (like an upcoming Orlando talk), and viral reflections—one video reached over 74k views.","strength":"Clear, authoritative communicator who turns theology into relatable lessons; strong credibility (author + clergy persona) and an engaged, loyal audience that amplifies his messages.","weakness":"Can be perceived as polarizing by those outside his faith tradition or on contentious topics; heavy demand for pastoral content risks burnout and occasional echo-chamber dynamics.","roast":"You’ve got 135k followers and only follow 41 back — either you’re cultivating mystery, or your ‘follow back’ prayers are still pending absolution.","win":"Publishing a widely shared book while building a six-figure, highly engaged audience and producing videos that reach tens of thousands — proving his messages resonate beyond the pews.","recommendation":"On X, lean into short, quotable threads and 30–60 second video clips that highlight one actionable insight from a sermon or chapter; host regular X Spaces Q&As after a new post to boost real-time engagement; pin a tweet linking your book and upcoming events; cross-promote clips with collaborators (other clergy, faith creators, thoughtful interviewees) to broaden reach without diluting your voice."},"created":1774563090646,"type":"the thought leader","id":"frmikeschmitz"},{"user":{"id":"137519071","name":"Fleming Rutledge","description":"Radical & Reformed biblical theologian. Romans 11:12. Seriously questioning the AI future, but not the unique role of the human being whom we call Lord.","followers_count":28180,"friends_count":363,"statuses_count":5541,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1106289122124140545/PRyF5giW_normal.png","screen_name":"flemingrut","location":"Rye Brook, NY","entities":{"description":{},"url":{"urls":[{"display_url":"generousorthodoxy.org","expanded_url":"http://generousorthodoxy.org","indices":[0,23],"url":"https://t.co/kUqpzKktdQ"}]}}},"details":{"type":"The Thought Leader","description":"A Radical & Reformed biblical theologian who pairs rigorous doctrinal clarity with deep pastoral tenderness. She publicly challenges cultural compromises, cares for the afflicted, and wrestles with the moral implications of technology while holding fast to the Lord.","purpose":"To call the church and the broader public back to a Gospel that demands both faithful doctrine and active responsibility for the world, to defend the unique dignity of the human person, and to shepherd believers through word and liturgy in a distracted age.","beliefs":"Scripture and liturgical tradition provide the sure guide for faith and practice; the Gospel does not absolve us of responsibility for sin and suffering in the world; human beings bear a unique worth that must not be surrendered to technocratic fantasies; faithful public witness requires clarity, courage, and compassion.","facts":"Fun fact: Fleming has ~27.7K followers and has tweeted 5,509 times — she left and returned to Twitter and noticed a big hit to reach, yet still sparks wide conversations. She prays the Nunc Dimittis and the old BCP bedtime blessing with her husband and weaves liturgy into public tweets.","strength":"Theological precision and moral courage combined with genuine pastoral warmth; a distinctly liturgical voice that stands out on social media; proven ability to provoke thoughtful national conversation and sustain an engaged, loyal audience.","weakness":"A voice that can be perceived as uncompromising or polemical, which may polarize potential new followers; occasional platform strategy missteps (e.g., leaving/returning) and dense theological content that needs unpacking for quick-scrolling audiences.","roast":"You treat Twitter like a pulpit and a parish register rolled into one—part sermon, part litany, and altogether too dignified for the algorithm’s taste. You’re so committed to the ‘human’ in humanity that you probably suspect Siri of spiritual pride.","win":"Sustained influence across thousands of followers and the ability to spark widespread debate about Christian responsibility (notably the viral exchanges challenging public figures), while continuing faithful pastoral practices in private life during a difficult season.","recommendation":"Grow reach on X by turning sermons and long tweets into shareable threads, pinning a clear ‘about’ tweet that links to fuller resources, and posting short (30–90s) video clips of prayers or brief reflections. Host X Spaces Q&As on theology and pastoral care, use striking liturgical imagery, engage replies with clarifying thread links, and collaborate with other trusted theologians to amplify reach—consistency plus brief, human multimedia will bridge deep thought and the platform’s pace."},"created":1774563002051,"type":"the thought leader","id":"flemingrut"},{"user":{"id":"90938499","name":"Cassie Kozyrkov","description":"CEO at Kozyr. Former Chief Decision Scientist, Google. \n\n❤️ Stats, AI, puns, decisions.","followers_count":46728,"friends_count":124,"statuses_count":4208,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1765431084119162880/lvP8i__i_normal.jpg","screen_name":"decisionleader","location":"New York, USA","entities":{"description":{},"url":{"urls":[{"display_url":"kozyr.com","expanded_url":"http://kozyr.com","indices":[0,23],"url":"https://t.co/9jmG837XzU"}]}}},"details":{"type":"The Thought Leader","description":"Cassie Kozyrkov is the ex-Google Chief Decision Scientist turned CEO of Kozyr, who makes statistics, AI, and decision science feel like a friendly puzzle. She blends rigorous insight with puns and clear teaching to help people use tools smarter, not scarier.","purpose":"To demystify AI and decision-making so people and organizations can make better, more humane choices—empowering learners, leaders, and citizens to use powerful tools responsibly and confidently.","beliefs":"Values clarity, data-informed judgment, and tool-positivity; believes great tools amplify human capacity rather than replace it; prizes humour, accessibility, and practical education over jargon and fearmongering.","facts":"Fun fact: Cassie built and popularized Google’s legendary 6.5-hour Machine Learning course, has a community of 46,339 followers while following just 124, and left Google to start Kozyr—proof she practices the decisions she teaches.","strength":"Exceptional at translating complex ideas into entertaining, memorable explanations; high credibility from a leadership role at Google; strong audience engagement and viral-ready content; mixes rigor with warmth and wit.","weakness":"Her deep, long-form explanations can intimidate casual scrollers; strong opinions and blunt metaphors sometimes draw polarized replies; the brand is closely tied to her persona, which can bottleneck scale.","recommendation":"Turn long lessons into snackable X-native formats: short video clips (15–60s) and 3–5 tweet explainer threads with a clear CTA to the Substack. Use X Spaces for live Q&A, pin a ‘starter thread’ that introduces decision science in 5 tweets, run themed weekly microseries (e.g., #DecisionMinute), collaborate with AI creators for cross-pollination, and sprinkle puns + visuals to boost shareability and retention.","roast":"Cassie talks about decision trees so often she probably has one pruned and labeled in her living room—complete with a spreadsheet to track which pun to deploy at 2:37 p.m. on purpose.","win":"Serving as Google’s Chief Decision Scientist and creating the go-to 6.5-hour Machine Learning curriculum while building a loyal 46k+ audience—then leaving to found Kozyr and bring that teaching ethos to the wider world."},"created":1774562298945,"type":"the thought leader","id":"decisionleader"},{"user":{"id":"240049622","name":"David Perell","description":"\"The Writing Guy\" | Christian | Host: How I Write Podcast | I tweet about writing, beauty, and architecture | My writing: https://t.co/SOE9HtxXdi","followers_count":479156,"friends_count":842,"statuses_count":36268,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1759062533078495232/-79hY8EP_normal.jpg","screen_name":"david_perell","location":"New York, NY","entities":{"description":{"urls":[{"display_url":"perell.com","expanded_url":"http://perell.com","indices":[122,145],"url":"https://t.co/SOE9HtxXdi"}]},"url":{"urls":[{"display_url":"linktr.ee/davidperell","expanded_url":"https://linktr.ee/davidperell","indices":[0,23],"url":"https://t.co/4s24zGborR"}]}}},"details":{"type":"The Thought Leader","description":"David Perell — 'The Writing Guy' — is a modern thought leader who teaches people to think clearly and write with purpose. He hosts the How I Write podcast and curates threads about writing, beauty, and architecture that blend practical craft with cultural critique. His voice is shaped by faith, curiosity, and a knack for turning small observations into widely shared ideas.","purpose":"To help people sharpen their thinking and express ideas beautifully—preserving the craft of writing, championing cultural distinctiveness, and turning everyday observations into lessons that stick.","beliefs":"Believes clarity and craft matter; that small cultural decisions accumulate into the feel of a place; that ideas should be taught, shared, and preserved; and that faith and intellectual curiosity can coexist as guides for public conversation.","facts":"Fun fact: He’s tweeted over 35,563 times and has built an audience of roughly 474,735 followers. His essays and tweet threads routinely turn tiny moments — like a YouTube comment or a replaced railing — into viral cultural conversations.","strength":"Exceptional at distilling ideas into memorable threads, curating viral internet moments, and turning personal observation into widely relatable essays; consistent output and an engaged, large audience.","weakness":"A tendency toward nostalgia and aesthetic melancholy can read as curmudgeonly; heavy curation and long-form threads may alienate short-attention readers and invite hot takes that derail the conversation.","roast":"David polishes sentences so much they come out wearing cufflinks — then spends half a tweet mourning a railing change as if he’s the city’s official archivist for tasteful sorrow.","win":"Built a nearly half‑million follower audience and created multiple viral threads (one about San Francisco’s railing and others highlighting a single YouTube comment) that sparked widespread conversation about writing, beauty, and culture.","recommendation":"Post a steady mix of short, punchy hooks that drive readers into your longer threads; clip 30–90s podcast moments and turn them into native video replies; run thematic weekly threads (e.g., 'Writing Clinic' or 'Architecture Gems') to create appointment reading; engage top commenters publicly to surface community voices; and pin a clear value-first thread so newcomers immediately grasp what they’ll get from following you."},"created":1774562271247,"type":"the thought leader","id":"david_perell"},{"user":{"id":"2529971","name":"Chris Dixon","description":"Programming, philosophy, history, internet, startups, crypto. Managing Partner @a16zcrypto. See disclosures: https://t.co/Ov6kKJAUpq","followers_count":955607,"friends_count":4703,"statuses_count":948,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1433529810681155587/ACs86CsF_normal.png","screen_name":"cdixon","location":"","entities":{"description":{"urls":[{"display_url":"a16z.com/disclosures/","expanded_url":"http://a16z.com/disclosures/","indices":[109,132],"url":"https://t.co/Ov6kKJAUpq"}]},"url":{"urls":[{"display_url":"cdixon.org","expanded_url":"http://cdixon.org","indices":[0,23],"url":"https://t.co/Pi9mfvcUTl"}]}}},"details":{"type":"The Thought Leader","description":"A prolific thinker at the intersection of programming, philosophy, history and startups who evangelizes Web3 and crypto while shaping industry narratives. Managing Partner at a16zcrypto, he turns deep technical insight into viral threads that educate and provoke. Follower count near 1M gives his ideas real momentum across the tech ecosystem.","purpose":"To accelerate a more open, decentralized internet by explaining complex tech in memorable ways, funding and advising startups that embody that vision, and shifting mainstream thinking about how blockchains and protocols reshape software and society.","beliefs":"Believes in technological progress, open protocols, entrepreneurship as a force for change, and that thoughtful history and philosophy help guide disruptive innovation. Values rigorous analysis, bold bets, and storytelling that converts engineers and investors into builders.","facts":"Fun fact: his thread 'Why Web 3 matters' scored 30,832 likes and 11,228 retweets, and he has ~904,409 followers while tweeting only ~932 times — quality over quantity. Also: Managing Partner @a16zcrypto (see disclosures) and regularly publishes multi-part threads that frame big-picture arguments.","strength":"Clear, authoritative communicator who turns technical topics into compelling narratives; credibility as a top crypto investor; excellent at starting cultural and investment conversations; strong network and high signal-to-noise content that gets amplified.","weakness":"Can veer into techno-utopianism and dense threads that alienate casual readers; sometimes perceived as dismissive of critics or too insider-focused; low tweet volume means intermittent engagement for a large audience.","roast":"Chris could single-handedly write a 20-part thread explaining why the future is decentralized — then forget to explain how anyone over 40 will login. He’s the kind of person who explains receipts as a UX problem and then tweets a 10-tweet thesis on why your wallet needs therapy.","win":"Turning high-impact, widely-read threads like 'Why Web 3 matters' into mainstream conversation and backing/startup-building at a16zcrypto that helped put Web3 on the tech map — earning him near-million follower influence and genuine sway over industry direction.","recommendation":"Post a consistent mix of short, punchy takes and 3–6 tweet mini-threads to broaden reach; add short explainer videos or visuals to make threads more shareable; engage more in replies to surface-level skeptics to win mainstream minds; pin a 1–2 tweet explainer for newcomers to Web3; and collaborate with non-crypto creators to reach adjacent audiences on X."},"created":1774561777245,"type":"the thought leader","id":"cdixon"},{"user":{"id":"570357613","name":"Ben Bader","description":"Sub to my newsletter here: https://t.co/ttdEPsQofJ","followers_count":29923,"friends_count":600,"statuses_count":9440,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1839674734880935936/GlwYaHyQ_normal.jpg","screen_name":"benhbader","location":"My offer:","entities":{"description":{"urls":[{"display_url":"go.benbader.com/start","expanded_url":"https://go.benbader.com/start","indices":[27,50],"url":"https://t.co/ttdEPsQofJ"}]},"url":{"urls":[{"display_url":"go.benbader.com/the-artisan-lab","expanded_url":"http://go.benbader.com/the-artisan-lab","indices":[0,23],"url":"https://t.co/BxzDyzhtBP"}]}}},"details":{"type":"The Thought Leader","description":"Ben Bader is a razor-sharp thought leader who calls out complacency and trains attention on craft, discipline, and bold action. His voice mixes blunt motivation with practical doses of tough love to push followers from comfort to momentum. He funnels that energy into a newsletter and high-engagement threads.","purpose":"To jolt people out of passive, comfortable routines and into active pursuit of craft and purpose—building a community that values obsession, accountability, and meaningful output over status signaling.","beliefs":"Believes discipline beats inspiration, that obsession with craft produces fulfillment money can't buy, and that people sabotage themselves with permission-seeking and excuses. Values brutal honesty, self-reliance, consistency, and the idea that small daily choices compound into a remarkable life.","facts":"Fun fact: Ben has 30,594 followers and one of his tweets blew up to 13,281,702 views and 10,758 likes — all while linking to his newsletter (https://t.co/ttdEPsQofJ) and having tweeted 9,445 times.","strength":"A distinct, provocative voice that drives virality and strong engagement; clarity of message (anti-complacency + craft obsession); consistent volume of content and a clear conversion path to a newsletter.","weakness":"Can come across as preachy or unempathetic, which risks alienating people who need gentler nudges; the bluntness that fuels virality can also create echo chambers and invite burnout from relentless output.","recommendation":"Turn viral moments into repeatable formats: expand big tweets into practical multi-tweet threads with step-by-step actions, pin a conversion thread to the newsletter, publish short video POVs summarizing top threads, host X Spaces for live Q&A, collaborate with peers for cross-pollination, and use reply threads to harvest user stories and testimonials as newsletter hooks. Keep CTAs simple and track which tweet-to-newsletter funnel converts best.","roast":"Ben spends so much time yelling at complacency on the internet that he probably judges his breakfast cereal for being 'too comfy'—thankfully, his analytics still get out of bed on time.","win":"A massive breakout tweet (13.28M views, 10.7K likes) that amplified his voice well beyond his ~30K follower base and gave his newsletter and account a major credibility spike."},"created":1774561657706,"type":"the thought leader","id":"benhbader"},{"user":{"id":"1420244728621133828","name":"polynya","description":"I'm not active on Twitter.","followers_count":92955,"friends_count":890,"statuses_count":7618,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1695193398968471554/B4iIP8O6_normal.jpg","screen_name":"apolynya","location":"","entities":{"description":{}}},"details":{"type":"The Thought Leader","description":"A quietly dominant crypto thinker who rarely shows up but always shifts the conversation — sharp, technical, and unafraid to call out groupthink. Prefers big-picture infrastructure debates (ZK, rollups, peer-to-peer design) over hot takes. Commands attention with occasional, high-impact posts rather than constant banter.","purpose":"To steer crypto engineering and narratives toward rigorous, long-term technical truths: championing validity-proven scaling (ZK), resilient peer-to-peer protocols, and pragmatic roadmaps that outlast hype cycles.","beliefs":"Believes technical rigor beats marketing, that systems must be built for worst-case decentralization rather than average convenience, and that truth-telling—however unpopular—improves the ecosystem. Skeptical of cultish narratives (e.g., 'ultrasound money') and toxic community dynamics, yet optimistic about genuinely composable, verifiable tech.","facts":"Fun fact: Polynya claims 'I'm not active on Twitter' yet has ~94,591 followers and has posted 7,616 times — and several single posts have drawn ~394k views, proving absence can still haunt the algorithm.","strength":"Deep technical credibility, concise and forceful framing of complex ideas, the ability to spark viral debate with rare posts, and a large receptive audience despite a low-frequency posting style.","weakness":"Low engagement cadence and a disdainful tone toward community culture can make them seem aloof or unapproachable, limiting relationship-building and missing opportunities to convert attention into sustained influence.","recommendation":"Post a predictable cadence of high-quality content: a weekly deep thread (ZK, rollups, Tezos technical notes) plus a pinned 'primer' thread that newcomers can read. Use concise threads with clear TL;DRs, occasional AMAs or Spaces to humanize the brand, collaborate with complementary voices, and repurpose viral posts into short explainer threads and visuals to keep momentum while staying low-frequency.","roast":"Claims to be 'not active on Twitter' like a monk renouncing worldly pleasures — but somehow still manages to dunk on entire narrative tribes with the energy of a caffeine-fueled algorithmic arsonist. Either holiness or strategic haunting; hard to tell which.","win":"Built an influential, near-six-figure following and produced multiple single posts that drove hundreds of thousands of views and major conversations (e.g., the ZK-endgame thread), all while maintaining a low posting frequency."},"created":1774560707906,"type":"the thought leader","id":"apolynya"}],"activities":{"nreplies":[],"nbookmarks":[],"nretweets":[],"nlikes":[],"nviews":[]},"interactions":null}},"settings":{},"session":null,"routeProps":{"/creators/:username":{}}}
