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SEO for blue chips @microsoft @time. Organic social - 1150+ days in a row posting marketing vids. The Edward Show SEO podcast - 900+ days in a row

140 following1k followers

The Thought Leader

Edward Sturm is a relentless SEO educator and experimenter who brings enterprise cred from @microsoft and @time into bite-sized, actionable content. He’s built an ironclad posting streak, 1150+ days of marketing vids and 900+ days of The Edward Show podcast, backed by data-driven takes that spark conversation. Expect clear SEO playbooks, sharp takes on AI, and experiments you can run tomorrow.

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You’ve been posting every day longer than some startups have existed, congrats on winning 'Most Dedicated Human Microphone.' If commitment were SEO juice, your backlink profile would be untouchable; also, please stop using the word 'insane' in every experiment tweet, your metrics do the shouting for you.

Landing high-profile SEO roles at Microsoft and Time while sustaining a 1150+ day video streak and a 900+ day podcast run, plus viral experiments and threads that change how practitioners approach real SEO.

To demystify SEO and make technical, data-backed tactics accessible so marketers and creators can win attention, rankings, and conversions without the fluff. Edward's mission is to push the industry forward by proving what actually works and calling out the noise.

Consistency beats cleverness when it comes to credibility; empirical testing and transparent experiments are the fastest path to learning; cite your sources and give credit where deserved; serve searchers immediately (above the fold) and the rest will follow. He also believes AI didn’t kill SEO, poor practice did.

Unmatched consistency and credibility, strong enterprise-level experience, a data-first mindset with repeatable experiments, and the knack for turning technical SEO findings into crisp, shareable content.

Can come off as relentlessly pragmatic to the point of sounding blunt; hyper-focus on experimentation and streaks may leave less time for community-building or strategy that scales follower growth; sometimes assumes audiences already understand technical context.

Pin a signature, high-value thread (e.g., a step-by-step case study of an experiment) and turn it into a short video series. Use tweet threads to expand on experiments, publish TL;DR clips for quick consumption, and cross-promote podcast snippets. Engage more with emerging communities (Spaces, Communities, and relevant creators), guest on complementary podcasts, and run occasional live AMAs to convert watchers into followers. Finally, try a few promoted posts targeting marketing/SEO audiences to accelerate reach, your content converts, so a small ad push can scale followers quickly.

Fun fact: Edward has posted marketing videos 1150+ days in a row and kept The Edward Show SEO podcast going for 900+ consecutive days. He’s SEO for blue chips (@microsoft, @time), has ~1.9k followers, and a viral tweet that hit 76k views.

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