Get live statistics and analysis of David Herrmann's profile on X / Twitter

So an entire neighborhood about 15 min from me is literally falling slowly into the ocean as I write this. Today the electrical company turns off the power. The gas company did a month ago. It’s done. Over 130 multi million dollar homes. Nobody will get reimbursed. Most are elderly residents who purchased these homes post WW2. The builders and city neglected the geological nightmare under their feet. So far the gov has been completely absent. It’s kinda crazy.

I'm 39 years old, super healthy. Wife is 37, also super healthy. We have two kids, both healthy. We were just denied health care coverage for the rest of 2024 because my wife quit her job to be a stay at home mom and I'm not a W-2 employee, but a business owner. Isn't America great?

Starbucks pushed mobile ordering vs the cozy third place. McDonalds removed the play place and fun. We long for places to congregate that don't cost an arm and a leg or require a subscription. Over the last 5-8 yrs both of these places prioritized mobile ordering because they thought Americans just wanted their stuff and get in/out. The reality is they ignored the millions who stopped in outside the busy rush hours.

💥 Creative Thread 💥 So lately I've been going back through Ogilvy on Advertising. It's incredible on how this book is timeless for advertising. The same sentiments that worked in the 50s and 60s work today. Why? Because people don't necessarily change, the medium changes.

Mark Zuckerberg on today's Meta earnings call said this: "Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we're going to go do the rest for them." Thoughts?

"You're really going to give Meta access to your Gmail, Shopify, Calendar, as well as bank info with this Muse thing?" Yes, Yes I am. I actually trust Meta more than any of these AI companies simply because of the amount of scrutiny and legal crap they've had against them. Is Meta doing things nefarious with it? I suppose they could, but again I trust Mark more than I trust Sam Altman or any of these others leading the AI race. I'm not naive, I've been on FB since Spring 2004. I guess I'm just ok with it.

Absolutely unhinged ad right here 🤣🤣

Today marks 5 years since my mom tragically was killed. I hate this day. It's a somber reminder that life is so fragile, embrace it as much as you can. Stop doing the things you hate. Start doing the things that matter. My mom literally went out for a walk with my dad like she did every day. But that day a big pickup truck decided to not pay attention to the road and hit them going 45mph. My dad barely made it out. My mom died on impact. He called me from the side of the road telling me what happened as the ambulance arrived. I was on the first plane out and made it to my parent's home, the home I grew up in, around 11pm that night. I still remember walking into the home and seeing their breakfast out on the kitchen table. My mom's broken glasses and phone sitting there still receiving texts from unaware spam numbers, their bed unmade like she just woke up that day with plans like normal to make it once they got back from their walk. I remember sitting in the living room at 1am with my wife and my dad completely quiet. A room that had so much happiness over the years was left uncomfortably silent by what was now gone. That day changed me. It changed how I live. It changed how I view life. It's the suddenness of losing someone so close to you that'll do that. I'm frustrated and dismayed though that the state of North Dakota never pressed charges on the man that killed her. I'm angry their DA of Burleigh County sent the letter notifying us of this two days before that Christmas in 2021. It became a "process" for them, and a tragedy for us. The government can be so so cruel. I became much more aware of "the system" and how terrible our government is with being a victim's advocate. I don't want my mom's death to be marked by anger or sadness though. I forgave the driver (who has since passed). The God we serve is very clear on this. My mom was a prayer warrior and loved the Lord with her whole heart, soul, and mind. I know she's in a better place. So for me, it's just all tragic. She's have forgiven him too. I'll end with this... I'm not looking for sympathy, just that it feels good for me, cathartic as you will, to write publicly about something so tragic in my life that sits with me every single day for many reasons. Mainly my kids were robbed of an incredible grandma and I was robbed of having a mom who I could call at any moment's notice.

If you're the praying type, we had to take my son to the ER last night for difficulty breathing. He was admitted and now has to spend a second night here. Not sure when they'll discharge... Pray for him, he's very scared of the hospital and all the "beeps" he hears and pray for my wife who is staying with him while I manage my daughter at home.

I'm dying.

This was a very good podcast episode. If you’re in online advertising it’s a great listen.

Last night my wife gave birth to our third kid! Super thrilled to welcome another kid into our lives. Kids are such a blessing!

I'm 39 years old, super healthy. Wife is 37, also super healthy. We have two kids, both healthy. We were just denied health care coverage for the rest of 2024 because my wife quit her job to be a stay at home mom and I'm not a W-2 employee, but a business owner. Isn't America great?

So an entire neighborhood about 15 min from me is literally falling slowly into the ocean as I write this. Today the electrical company turns off the power. The gas company did a month ago. It’s done. Over 130 multi million dollar homes. Nobody will get reimbursed. Most are elderly residents who purchased these homes post WW2. The builders and city neglected the geological nightmare under their feet. So far the gov has been completely absent. It’s kinda crazy.

Mark Zuckerberg on today's Meta earnings call said this: "Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we're going to go do the rest for them." Thoughts?

How do you all keep up with all the AI shit? Like it's insane.

Starbucks pushed mobile ordering vs the cozy third place. McDonalds removed the play place and fun. We long for places to congregate that don't cost an arm and a leg or require a subscription. Over the last 5-8 yrs both of these places prioritized mobile ordering because they thought Americans just wanted their stuff and get in/out. The reality is they ignored the millions who stopped in outside the busy rush hours.

Why is buying simple, high quality basic t-shirts for men so painful?

If you're the praying type, we had to take my son to the ER last night for difficulty breathing. He was admitted and now has to spend a second night here. Not sure when they'll discharge... Pray for him, he's very scared of the hospital and all the "beeps" he hears and pray for my wife who is staying with him while I manage my daughter at home.

"You're really going to give Meta access to your Gmail, Shopify, Calendar, as well as bank info with this Muse thing?" Yes, Yes I am. I actually trust Meta more than any of these AI companies simply because of the amount of scrutiny and legal crap they've had against them. Is Meta doing things nefarious with it? I suppose they could, but again I trust Mark more than I trust Sam Altman or any of these others leading the AI race. I'm not naive, I've been on FB since Spring 2004. I guess I'm just ok with it.

I really miss the old Twitter. This version feels like we've lost all sense of place. It's decentivizing me to post. Just really stinks. Am I alone? Just feels like if you talk about your passions nobody engages anymore but you do a post about politics or a cultural thing and it pops off so people just lean into it. Where my marketing peeps at?

So Meta is getting rid of the ability for DTC brands to pay using credit cards. They are saying the process is easier and more flexible, when in reality this is going to cause a lot of headaches for brands who utilize their CC's for 3% cash back. Is it time we band together and fight back?

Sitting with a friend who just got laid off from TikTok. She helped start TikTok Shops and knows the ins and outs. Trying to get her set up with a few clients. She knows everyone there and can get you set -up on shops within a day. Any takers?

Last night my wife gave birth to our third kid! Super thrilled to welcome another kid into our lives. Kids are such a blessing!

I want to start a DTC prayer group. Can figure out the logistics later… I did this when Covid hit and had over 70 plus ppl join. This industry is incredibly stressful, and it would be great if we could come together and give it to the Lord. Let me know if anyone is in!

Today marks 5 years since my mom tragically was killed. I hate this day. It's a somber reminder that life is so fragile, embrace it as much as you can. Stop doing the things you hate. Start doing the things that matter. My mom literally went out for a walk with my dad like she did every day. But that day a big pickup truck decided to not pay attention to the road and hit them going 45mph. My dad barely made it out. My mom died on impact. He called me from the side of the road telling me what happened as the ambulance arrived. I was on the first plane out and made it to my parent's home, the home I grew up in, around 11pm that night. I still remember walking into the home and seeing their breakfast out on the kitchen table. My mom's broken glasses and phone sitting there still receiving texts from unaware spam numbers, their bed unmade like she just woke up that day with plans like normal to make it once they got back from their walk. I remember sitting in the living room at 1am with my wife and my dad completely quiet. A room that had so much happiness over the years was left uncomfortably silent by what was now gone. That day changed me. It changed how I live. It changed how I view life. It's the suddenness of losing someone so close to you that'll do that. I'm frustrated and dismayed though that the state of North Dakota never pressed charges on the man that killed her. I'm angry their DA of Burleigh County sent the letter notifying us of this two days before that Christmas in 2021. It became a "process" for them, and a tragedy for us. The government can be so so cruel. I became much more aware of "the system" and how terrible our government is with being a victim's advocate. I don't want my mom's death to be marked by anger or sadness though. I forgave the driver (who has since passed). The God we serve is very clear on this. My mom was a prayer warrior and loved the Lord with her whole heart, soul, and mind. I know she's in a better place. So for me, it's just all tragic. She's have forgiven him too. I'll end with this... I'm not looking for sympathy, just that it feels good for me, cathartic as you will, to write publicly about something so tragic in my life that sits with me every single day for many reasons. Mainly my kids were robbed of an incredible grandma and I was robbed of having a mom who I could call at any moment's notice.