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CEO at Kozyr. Former Chief Decision Scientist, Google.
❤️ Stats, AI, puns, decisions.
124following46kfollowers
The Thought Leader
Cassie Kozyrkov is the ex-Google Chief Decision Scientist turned CEO of Kozyr, who makes statistics, AI, and decision science feel like a friendly puzzle. She blends rigorous insight with puns and clear teaching to help people use tools smarter, not scarier.
Cassie talks about decision trees so often she probably has one pruned and labeled in her living room, complete with a spreadsheet to track which pun to deploy at 2:37 p.m. on purpose.
Serving as Google’s Chief Decision Scientist and creating the go-to 6.5-hour Machine Learning curriculum while building a loyal 46k+ audience, then leaving to found Kozyr and bring that teaching ethos to the wider world.
To demystify AI and decision-making so people and organizations can make better, more humane choices, empowering learners, leaders, and citizens to use powerful tools responsibly and confidently.
Values clarity, data-informed judgment, and tool-positivity; believes great tools amplify human capacity rather than replace it; prizes humour, accessibility, and practical education over jargon and fearmongering.
Exceptional at translating complex ideas into entertaining, memorable explanations; high credibility from a leadership role at Google; strong audience engagement and viral-ready content; mixes rigor with warmth and wit.
Her deep, long-form explanations can intimidate casual scrollers; strong opinions and blunt metaphors sometimes draw polarized replies; the brand is closely tied to her persona, which can bottleneck scale.
Turn long lessons into snackable X-native formats: short video clips (15, 60s) and 3, 5 tweet explainer threads with a clear CTA to the Substack. Use X Spaces for live Q&A, pin a ‘starter thread’ that introduces decision science in 5 tweets, run themed weekly microseries (e.g., #DecisionMinute), collaborate with AI creators for cross-pollination, and sprinkle puns + visuals to boost shareability and retention.
Fun fact: Cassie built and popularized Google’s legendary 6.5-hour Machine Learning course, has a community of 46,339 followers while following just 124, and left Google to start Kozyr, proof she practices the decisions she teaches.
🦇 📈📉 🎃 My idea for a #data-loving couple's #Halloween costume: How about "Correlation and Causation" where the one who's usually at fault for household badness gets to dress up as Causation?
Will #AI#replace software #engineers?
Top engineers are paid not for their ability to script (to express themselves in code) but for their ability to understand the architecture of software systems and to write the kind of code that plays nicely with the rest of their organization’s complex codebase. They know that their work is more than simply translating their thoughts into a programming language, it’s about understanding the implications of their technical choices.
While AI will effectively automate the former, automating the latter is a tall order.
Here's my answer, along with others, featured in this ZDNET piece: bit.ly/zdnet_swes
Read on for my longer take...
🦇 📈📉 🎃 My idea for a #data-loving couple's #Halloween costume: How about "Correlation and Causation" where the one who's usually at fault for household badness gets to dress up as Causation?
Who needs an #AIPC? 🤖 Trick question: everyone!
AI-powered apps are for all of us, not just the AI pros.
From Zoom blurs to productivity apps, these @IntelBusiness machines handle it all—no more slooow performance and tragicomic battery life for your toaster!
Thanks, Intel, for keeping me future-ready by gifting me an ultra-powerful AI machine for home and a sleek touchscreen AI laptop for travel (the Dell Latitude 5450 and the Dell Latitude 9450 2-in-1 respectively, both powered by #IntelCoreUltra Processors with the #IntelvPro platform). More on AI-ready hardware here:
bit.ly/quaesita_aipc
P.S. Still need names for these beauties… What's the best laptop name you've ever come up with? Put your suggestions for your most creative/amusing laptop names in the comments! #IntelAmbassador
Click here to find out more intel.ly/3Alg3DJbit.ly/quaesita_aipc
Will #AI#replace software #engineers?
Top engineers are paid not for their ability to script (to express themselves in code) but for their ability to understand the architecture of software systems and to write the kind of code that plays nicely with the rest of their organization’s complex codebase. They know that their work is more than simply translating their thoughts into a programming language, it’s about understanding the implications of their technical choices.
While AI will effectively automate the former, automating the latter is a tall order.
Here's my answer, along with others, featured in this ZDNET piece: bit.ly/zdnet_swes
Read on for my longer take...
Will #AI be a bloodbath for white-collar jobs? #Anthropic CEO Dario Amodei seems to think so—he made headlines warning that AI could wipe out up to 50% of all entry-level white-collar roles within the next 5 years. While we can debate the exact figure, I won’t quibble: a lot of work is about to be automated.
AI isn’t just a helper anymore—it’s becoming a full-blown replacement for the repetitive, digitized, “thunking” tasks that fill so many junior roles. If you’re not paying attention, you’re at risk of missing the train entirely.
Here’s the uncomfortable truth: What you see from AI today isn’t the ceiling—it’s the floor. The cutting-edge research is far ahead of what’s in your hands. Even the most notoriously janky AI products—like #OpenAI’s Operator or #Google’s Project Mariner—could get a massive capability boost almost overnight, just by cranking up the compute (and, with it, the costs). The real bottleneck? Companies and customers aren’t ready to pay for what’s already possible. We’re stuck in an awkward moment where the tech is ready, but the market—and the culture—aren’t.
That gap won’t last forever. AI isn’t some far-off fantasy—it’s the next wave of automation, and it’s already reshaping industries. The problem isn’t that AI is “coming for your job”—it’s that the tasks we once thought were too complex to automate are suddenly on the table. Copying, pasting, filling out forms, writing first drafts of emails—those are the tasks AI is best at. And that means the entry-level training grounds we’ve relied on for generations—where people cut their teeth and build their skills—are vanishing fast. Where will the next generation of talent come from if we don’t rethink our pipelines?
Let’s be clear: the next few years will be rough, especially for junior employees. AI is far less of a threat to those with industry experience, deep domain expertise, or strong networks. But if you’re doing work that “anyone can do,” AI will soon be able to do it too. I won’t sugarcoat this, so let me say it again for the folks in the back:
⚠️ If anyone can do it, AI will soon be able to do it too. ⚠️
If you’re a student or just entering the workforce, now is the time to build relationships, seek out mentors, and cultivate a love of learning—because the treadmill is real, and it’s only speeding up. The future belongs to those who can adapt quickly and learn the new rules of new games.
If you’re a leader, this is your moment to lead with compassion. Not everyone loves a constant challenge, and some implicit promises—about stable career paths, about learning your trade and coasting—are about to be broken. AI can empower us to aim higher, but only if we stay nimble. Your job is to build safe learning spaces, empower your teams to experiment with AI tools, and create clear pathways for growth beyond the tasks AI will automate.
Let’s not just brace for impact—let’s get ready to lead through it.
If you're amused by my musings on #data, #AI and #decisionmaking, what's your favorite way of feasting on them?
(Looking for motivation to create more lovable things for you to enjoy--would love to know which formats you're most likely to like so I don't end up wasting effort.)
You might want to know what 🕷️security pests🕷️ the reference chatbot architecture from a16z is harboring before you use it… and what it means for the state of AI security!
Background: Ask Astro is an astronomy chatbot modeled on reference LLM app architecture from Andreessen Horowitz (that hallowed VC firm whose name you're likely to have seen abbrev. @a16z), so you'd think it would be secure, right? After all, it's a fairly straightforward example of a Retrieval Augmented Generation (RAG) application.
Because it comes from a16z, this architecture is an influential guide that many developers reference in the hopes of building scalable and robust AI solutions within the tech industry... and unfortunately it's crawling with badness.
A team at cybersecurity firm @trailofbits, led by my friend @dguido, did a comprehensive security audit of Ask Astro and discovered several substantial "hybrid ML security" issues in it that blur the line between machine learning and systems security. These include split-view data poisoning, prompt injection, and GraphQL injection... these are all ways that attackers can manipulate the chatbot’s responses by exploiting weaknesses in how data is handled.
Glossary:
🕷️ Split-view data poisoning occurs when an attacker changes online data after it's been indexed by the system, leading to discrepancies between what's stored and what's currently true.
🕷️ Prompt injection involves inserting misleading cues to make the AI generate specific, often incorrect, outputs.
🕷️ GraphQL injection exposes the chatbot to potential data breaches by allowing attackers to craft malicious queries that manipulate the database interactions, potentially leaking or corrupting data.
Here's a link to the blog post, which you should definitely share with whoever on your team is responsible for AI security:
bit.ly/trailofbits1
(Not kidding, this is useful to them. The security audit also provides best practices that can benefit anyone developing similar technologies. Go on, send it, I'll wait. Also, if you're using AI at work and *no one* is responsible for AI security, well, uh-oh. Share this with whoever's in charge, then.)
Now, for the rest of us, what does it mean?
People seem to be taking for granted that AI security is in a better place than it actually is. We're complacent. See that picture of the baby car seat from the 1950s? AI today looks to AI security experts like that baby car seat looks to you. What could possibly go wrong?
No one is saying that we should all stop driving, but pretty please take the idea of seat belts and safety-oriented design seriously. Same goes for AI. But right now we're all driving without seatbelts.
Drop your questions in the comments, since the folks from Trail of Bits will be watching this space today to answer anything you want to know about AI security.
bit.ly/trailofbits1
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MIT Media Lab study made its viral rounds last week. It showed that if students outsource cognitive effort to ChatGPT, they don’t end up as cognitively engaged.\n\nLet me rephrase that: if you get a machine to do your homework without engaging with the content, you don’t learn the material.\n\nI suppose next we’ll learn that using a forklift doesn’t build your biceps. (Don’t test my love for you, MIT.)\n\nThis study is about cognitive offloading, not cognitive debt, and most certainly not cognitive erosion.\n\nCognitive offloading happens when great tools let us work a bit more efficiently and with a bit less mental effort for the same result—the spreadsheet didn’t kill math; it built billion-dollar industries. Why should we want to keep our brains using the same resources for the same task?\n\nIf anything, the real question isn’t how much we’re offloading. It’s what we’re doing with the capacity we free up.\n\nI wrote more about this very topic in my latest Substack 👉 https://t.co/7RLP9m9VKC \n\nIf you found this useful, a repost ♻️ makes my heart happy. And a subscription to my newsletter makes my day. https://t.co/YUCreIzHRX \n\n#ai 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I'll be honest with you, I've been a little bit embarrassed to be associated with AI recently. Human achievement is incremental, but where's our patience for it?\n\nWe got a massive speedup on progress, yet the expectations seem to be that we should be solving all of [fill in your favorite massive challenge for humankind] in a week. No, a day. Yesterday!\n\nCan we calm down, please? AI is just another approach to automation. Automation is not new and it's not \"solved.\"\n\nThere is so much good stuff in the AI space, but reality doesn't read like a cheap sci-fi paperback. Whatever you're seeing in the tech news either usually took years or is smoke and mirrors.\n\nMy team and I spend a lot of time thinking about how long things would take in a perfect world where we had a perfect technology in our hands. (No one has that. And if I ever say something else in a pitch, it's time to put me out of my misery.)\n\nThere's always plenty to solve that's not about the tech. 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They can drive incredible results *and* they are imperfect tools that need a lot more work.\n\nRemember your audience and what problem you're trying to solve. Selling to enterprise? Consider their scalability and security needs. Selling to developers? Consider their savvy and how they'll use your product.\n\nConsumers are smart. They want things that actually solve problems. Technology is cool, but the industry wins when products are built to solve specific problems for specific people.\n\n************\n\nSpeaking of balanced takes, I'm always delighted to promote webinars by Akmal Chaudhri, Esq. of SingleStore (let's continue to encourage him to stay one of the good guys). 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You’re the kind of guy who can thread an Ogilvy lesson between a Dodger homer and a police chase live-tweet, and still have energy left to roast a corporate PR team for lunch.","win":"Sparked massive public attention with a thread about a neighborhood literally sliding into the ocean (1.47M views, thousands of likes/retweets), demonstrating his ability to surface urgent civic issues and mobilize conversation at scale.","recommendation":"Double down on long-form, pinned threads that mix personal story + practical takeaway (people love actionable marketing lessons anchored to real events). Add short native videos explaining one marketing idea in 60s, host regular X Spaces for live Q&A to convert followers into superfans, collaborate with other thought leaders and journalists on investigations, pin a clear newsletter/CTAs to capture emails, and schedule posts for peak engagement times — keep the confident, values-driven voice but occasionally lean into constructive solutions rather than only critique."},"created":1774563437213,"type":"the thought leader","id":"herrmanndigital"},{"user":{"id":"816291044325261312","name":"Yuval Noah Harari","description":"Historian and bestselling author of 'Sapiens', 'Homo Deus', '21 Lessons for the 21st Century', 'Nexus', 'Unstoppable Us' and 'Sapiens: A Graphic History'.","followers_count":645419,"friends_count":166,"statuses_count":1623,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1034789978444886017/9GqAdkNk_normal.jpg","screen_name":"harari_yuval","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"ynharari.com","expanded_url":"http://www.ynharari.com","indices":[0,23],"url":"https://t.co/6FkuJZwBl9"}]}}},"details":{"type":"The Thought Leader","description":"A public intellectual and historian who turns sweeping scholarship into crisp, viral ideas that shape global conversations. Bestselling author of Sapiens, Homo Deus, 21 Lessons, Nexus and more, he translates big history into urgent questions about technology, truth and humanity's future.","purpose":"To illuminate the long arcs of human history so people can make wiser choices about the present and future—encouraging critical thinking, scientific trust, global cooperation, and ethical attention to how technology reshapes life.","beliefs":"Values evidence, intellectual humility, and empathy; believes complexity beats simplistic partisanship, that science and collaboration are essential to solve global problems, and that stories and ideas can steer civilizations for better or worse.","facts":"Fun fact: he has 645,419 followers while following only 166 people and has tweeted 1,623 times. Author of both adult bestsellers and accessible offshoots (graphic and children's editions), his top tweets focus on democracy, war, science, AI and curated book recommendations.","strength":"Turns dense research into memorable narratives, commands credibility and a global audience, synthesizes across disciplines, and provokes thoughtful public debate without losing readability.","weakness":"Big-picture framing can feel abstract or aloof to those living immediate crises; sweeping hypotheses invite polarizing pushback; sometimes less responsive to rapid micro-conversations on the platform.","recommendation":"Use bite-sized explainers and multi-tweet threads that break one big idea into 3–7 clear, shareable points; pin a perennial thread (e.g., ‘How to read the future’). Post short video clips or narrated slides to boost reach, host occasional X Spaces for live Q&As, and reply selectively to high-value threads to increase engagement and algorithmic visibility.","roast":"He writes entire books about how tech and algorithms might break civilization—then behaves on X like a benevolent oracle who follows 166 people and expects the rest of us to take notes. Modesty: 0. Influence: 100.","win":"Turning 'Sapiens' into a global bestseller and building a public intellectual brand that reshaped how millions think about human history, technology and the future."},"created":1774563289403,"type":"the thought leader","id":"harari_yuval"},{"user":{"id":"11768582","name":"Garry Tan","description":"President & CEO @ycombinator —Founder https://t.co/7aoJjp1iIK—designer/engineer who helps founders—SF Dem accelerating the boom loop—haters not allowed in my sauna","followers_count":718163,"friends_count":5686,"statuses_count":70394,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1922894268403941377/-dGWAt3N_normal.jpg","screen_name":"garrytan","location":"San Francisco, CA","entities":{"description":{"urls":[{"display_url":"GarrysList.org","expanded_url":"http://GarrysList.org","indices":[38,61],"url":"https://t.co/7aoJjp1iIK"}]},"url":{"urls":[{"display_url":"youtube.com/garrytan?sub_c…","expanded_url":"https://youtube.com/garrytan?sub_confirmation=1","indices":[0,23],"url":"https://t.co/sRez8WKLsA"}]}}},"details":{"type":"The Thought Leader","description":"Garry Tan is the President & CEO of Y Combinator, a designer/engineer-turned-founder who loudly champions founders and product-first thinking. He mixes blunt takes, policy opinions, and practical career advice — and runs a very exclusive, hater-free sauna. With a huge audience and an unapologetic POV, he’s the go-to voice for startup playbooks and culture hot-takes.","purpose":"To accelerate the boom loop for founders: spot, fund, mentor, and amplify the next generation of startups while pushing practical, data-informed ideas that move policy and product toward greater impact.","beliefs":"Meritocratic hustle (learn or earn), product and design matter, skilled immigration fuels innovation, data-driven policy can lift the marginalized, and communities of builders are the best compounders of long-term value — with zero tolerance for performative negativity.","facts":"Fun fact: Garry has tweeted over 70,000 times and built a following of ~718k people — and his most viral thread pulled in millions of views (one post about Rory McIlroy’s parents earned 113k likes). Also, 'haters not allowed in my sauna' is apparently a literal brand guideline.","strength":"Massive credibility and reach in the startup world, a rare combo of design + engineering empathy, sharp succinct advice (the 'learn or earn' line is a perfect hook), and the network to turn insights into real opportunities for founders.","weakness":"Blunt takes and high-volume posting can be polarizing and sometimes reduce nuance, inviting controversy or misinterpretation; the rapid-fire style risks noise over depth and occasional PR headaches.","recommendation":"On X, lean into high-signal formats: regular short threads that blend data + founder stories, weekly pinned 'micro-advice' threads, and live X Spaces with YC founders. Use native video for quick lessons, repurpose popular threads into newsletter kernels, tag founders you helped for social proof, and run occasional AMA threads to turn followers into active community members. Prioritize a few signature series so followers know what to expect and can reshare easily.","roast":"You run a hater-free sauna but tweet like you’ve got a direct line to the startup afterlife — 70k tweets later, it’s safe to say your hottest takes have their own retirement plan.","win":"Becoming President & CEO of Y Combinator and stewarding an ecosystem while building a 700k+ audience that founders, investors, and policymakers listen to — plus repeatedly distilling career wisdom into single-sentence rules that stick."},"created":1774563145722,"type":"the thought leader","id":"garrytan"},{"user":{"id":"565216911","name":"fathermikeschmitz","description":"","followers_count":135261,"friends_count":41,"statuses_count":5123,"profile_image_url_https":"https://pbs.twimg.com/profile_images/536316515432148994/QHaQhF-e_normal.jpeg","screen_name":"frmikeschmitz","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"bulldogcatholic.org","expanded_url":"http://www.bulldogcatholic.org","indices":[0,23],"url":"https://t.co/YJqFfDZGHc"}]}}},"details":{"type":"The Thought Leader","description":"A faith-driven thought leader and author who translates deep theology into everyday language. Father Mike Schmitz builds an engaged audience by pairing books, talks, and short-form videos that comfort, challenge, and invite reflection. His feed mixes spiritual guidance, event announcements, and thoughtful commentary on current religious conversations.","purpose":"To help seekers find meaning and faith when life feels chaotic, making complex spiritual truths accessible and practical so people can live with hope and moral clarity.","beliefs":"Rooted in Christian faith and pastoral care, he values compassion, truth-telling, intellectual honesty, and community formation. He believes spiritual questions deserve clear answers delivered with empathy rather than judgment.","facts":"Fun fact: He recently launched a book, \"A World Undone: Finding God When Life Doesn’t Make Sense,\" and maintains a highly engaged audience of 135,261 followers while following only 41 accounts. His content spans YouTube interviews, event promotions (like an upcoming Orlando talk), and viral reflections—one video reached over 74k views.","strength":"Clear, authoritative communicator who turns theology into relatable lessons; strong credibility (author + clergy persona) and an engaged, loyal audience that amplifies his messages.","weakness":"Can be perceived as polarizing by those outside his faith tradition or on contentious topics; heavy demand for pastoral content risks burnout and occasional echo-chamber dynamics.","roast":"You’ve got 135k followers and only follow 41 back — either you’re cultivating mystery, or your ‘follow back’ prayers are still pending absolution.","win":"Publishing a widely shared book while building a six-figure, highly engaged audience and producing videos that reach tens of thousands — proving his messages resonate beyond the pews.","recommendation":"On X, lean into short, quotable threads and 30–60 second video clips that highlight one actionable insight from a sermon or chapter; host regular X Spaces Q&As after a new post to boost real-time engagement; pin a tweet linking your book and upcoming events; cross-promote clips with collaborators (other clergy, faith creators, thoughtful interviewees) to broaden reach without diluting your voice."},"created":1774563090646,"type":"the thought leader","id":"frmikeschmitz"},{"user":{"id":"137519071","name":"Fleming Rutledge","description":"Radical & Reformed biblical theologian. Romans 11:12. Seriously questioning the AI future, but not the unique role of the human being whom we call Lord.","followers_count":27770,"friends_count":364,"statuses_count":5509,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1106289122124140545/PRyF5giW_normal.png","screen_name":"flemingrut","location":"Rye Brook, NY","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"generousorthodoxy.org","expanded_url":"http://generousorthodoxy.org","indices":[0,23],"url":"https://t.co/kUqpzKktdQ"}]}}},"details":{"type":"The Thought Leader","description":"A Radical & Reformed biblical theologian who pairs rigorous doctrinal clarity with deep pastoral tenderness. She publicly challenges cultural compromises, cares for the afflicted, and wrestles with the moral implications of technology while holding fast to the Lord.","purpose":"To call the church and the broader public back to a Gospel that demands both faithful doctrine and active responsibility for the world, to defend the unique dignity of the human person, and to shepherd believers through word and liturgy in a distracted age.","beliefs":"Scripture and liturgical tradition provide the sure guide for faith and practice; the Gospel does not absolve us of responsibility for sin and suffering in the world; human beings bear a unique worth that must not be surrendered to technocratic fantasies; faithful public witness requires clarity, courage, and compassion.","facts":"Fun fact: Fleming has ~27.7K followers and has tweeted 5,509 times — she left and returned to Twitter and noticed a big hit to reach, yet still sparks wide conversations. She prays the Nunc Dimittis and the old BCP bedtime blessing with her husband and weaves liturgy into public tweets.","strength":"Theological precision and moral courage combined with genuine pastoral warmth; a distinctly liturgical voice that stands out on social media; proven ability to provoke thoughtful national conversation and sustain an engaged, loyal audience.","weakness":"A voice that can be perceived as uncompromising or polemical, which may polarize potential new followers; occasional platform strategy missteps (e.g., leaving/returning) and dense theological content that needs unpacking for quick-scrolling audiences.","roast":"You treat Twitter like a pulpit and a parish register rolled into one—part sermon, part litany, and altogether too dignified for the algorithm’s taste. You’re so committed to the ‘human’ in humanity that you probably suspect Siri of spiritual pride.","win":"Sustained influence across thousands of followers and the ability to spark widespread debate about Christian responsibility (notably the viral exchanges challenging public figures), while continuing faithful pastoral practices in private life during a difficult season.","recommendation":"Grow reach on X by turning sermons and long tweets into shareable threads, pinning a clear ‘about’ tweet that links to fuller resources, and posting short (30–90s) video clips of prayers or brief reflections. Host X Spaces Q&As on theology and pastoral care, use striking liturgical imagery, engage replies with clarifying thread links, and collaborate with other trusted theologians to amplify reach—consistency plus brief, human multimedia will bridge deep thought and the platform’s pace."},"created":1774563002051,"type":"the thought leader","id":"flemingrut"},{"user":{"id":"1851938761115893760","name":"Edward Sturm","description":"SEO for blue chips @microsoft @time. Organic social - 1150+ days in a row posting marketing vids. The Edward Show SEO podcast - 900+ days in a row","followers_count":1891,"friends_count":140,"statuses_count":1477,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1851939288218263552/Wd2VeoEF_normal.jpg","screen_name":"edwardeachday","location":"New York, NY","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"edwardsturm.com/compact-keywor…","expanded_url":"https://edwardsturm.com/compact-keywords/","indices":[0,23],"url":"https://t.co/QO7r1DMB5q"}]}}},"details":{"type":"The Thought Leader","description":"Edward Sturm is a relentless SEO educator and experimenter who brings enterprise cred from @microsoft and @time into bite-sized, actionable content. He’s built an ironclad posting streak—1150+ days of marketing vids and 900+ days of The Edward Show podcast—backed by data-driven takes that spark conversation. Expect clear SEO playbooks, sharp takes on AI, and experiments you can run tomorrow.","purpose":"To demystify SEO and make technical, data-backed tactics accessible so marketers and creators can win attention, rankings, and conversions without the fluff. Edward's mission is to push the industry forward by proving what actually works and calling out the noise.","beliefs":"Consistency beats cleverness when it comes to credibility; empirical testing and transparent experiments are the fastest path to learning; cite your sources and give credit where deserved; serve searchers immediately (above the fold) and the rest will follow. He also believes AI didn’t kill SEO—poor practice did.","facts":"Fun fact: Edward has posted marketing videos 1150+ days in a row and kept The Edward Show SEO podcast going for 900+ consecutive days. He’s SEO for blue chips (@microsoft, @time), has ~1.9k followers, and a viral tweet that hit 76k views.","strength":"Unmatched consistency and credibility, strong enterprise-level experience, a data-first mindset with repeatable experiments, and the knack for turning technical SEO findings into crisp, shareable content.","weakness":"Can come off as relentlessly pragmatic to the point of sounding blunt; hyper-focus on experimentation and streaks may leave less time for community-building or strategy that scales follower growth; sometimes assumes audiences already understand technical context.","recommendation":"Pin a signature, high-value thread (e.g., a step-by-step case study of an experiment) and turn it into a short video series. Use tweet threads to expand on experiments, publish TL;DR clips for quick consumption, and cross-promote podcast snippets. Engage more with emerging communities (Spaces, Communities, and relevant creators), guest on complementary podcasts, and run occasional live AMAs to convert watchers into followers. Finally, try a few promoted posts targeting marketing/SEO audiences to accelerate reach—your content converts, so a small ad push can scale followers quickly.","roast":"You’ve been posting every day longer than some startups have existed—congrats on winning 'Most Dedicated Human Microphone.' If commitment were SEO juice, your backlink profile would be untouchable; also, please stop using the word 'insane' in every experiment tweet—your metrics do the shouting for you.","win":"Landing high-profile SEO roles at Microsoft and Time while sustaining a 1150+ day video streak and a 900+ day podcast run—plus viral experiments and threads that change how practitioners approach real SEO."},"created":1774562622565,"type":"the thought leader","id":"edwardeachday"},{"user":{"id":"240049622","name":"David Perell","description":"\"The Writing Guy\" | Christian | Host: How I Write Podcast | I tweet about writing, beauty, and architecture | My writing: https://t.co/SOE9HtxXdi","followers_count":474735,"friends_count":820,"statuses_count":35563,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1759062533078495232/-79hY8EP_normal.jpg","screen_name":"david_perell","location":"New York, NY","entities":{"description":{"urls":[{"display_url":"perell.com","expanded_url":"http://perell.com","indices":[122,145],"url":"https://t.co/SOE9HtxXdi"}]},"url":{"urls":[{"display_url":"linktr.ee/davidperell","expanded_url":"https://linktr.ee/davidperell","indices":[0,23],"url":"https://t.co/4s24zGborR"}]}}},"details":{"type":"The Thought Leader","description":"David Perell — 'The Writing Guy' — is a modern thought leader who teaches people to think clearly and write with purpose. He hosts the How I Write podcast and curates threads about writing, beauty, and architecture that blend practical craft with cultural critique. His voice is shaped by faith, curiosity, and a knack for turning small observations into widely shared ideas.","purpose":"To help people sharpen their thinking and express ideas beautifully—preserving the craft of writing, championing cultural distinctiveness, and turning everyday observations into lessons that stick.","beliefs":"Believes clarity and craft matter; that small cultural decisions accumulate into the feel of a place; that ideas should be taught, shared, and preserved; and that faith and intellectual curiosity can coexist as guides for public conversation.","facts":"Fun fact: He’s tweeted over 35,563 times and has built an audience of roughly 474,735 followers. His essays and tweet threads routinely turn tiny moments — like a YouTube comment or a replaced railing — into viral cultural conversations.","strength":"Exceptional at distilling ideas into memorable threads, curating viral internet moments, and turning personal observation into widely relatable essays; consistent output and an engaged, large audience.","weakness":"A tendency toward nostalgia and aesthetic melancholy can read as curmudgeonly; heavy curation and long-form threads may alienate short-attention readers and invite hot takes that derail the conversation.","roast":"David polishes sentences so much they come out wearing cufflinks — then spends half a tweet mourning a railing change as if he’s the city’s official archivist for tasteful sorrow.","win":"Built a nearly half‑million follower audience and created multiple viral threads (one about San Francisco’s railing and others highlighting a single YouTube comment) that sparked widespread conversation about writing, beauty, and culture.","recommendation":"Post a steady mix of short, punchy hooks that drive readers into your longer threads; clip 30–90s podcast moments and turn them into native video replies; run thematic weekly threads (e.g., 'Writing Clinic' or 'Architecture Gems') to create appointment reading; engage top commenters publicly to surface community voices; and pin a clear value-first thread so newcomers immediately grasp what they’ll get from following you."},"created":1774562271247,"type":"the thought leader","id":"david_perell"},{"user":{"id":"2529971","name":"Chris Dixon","description":"Programming, philosophy, history, internet, startups, crypto. Managing Partner @a16zcrypto. See disclosures: https://t.co/Ov6kKJAUpq","followers_count":904409,"friends_count":4684,"statuses_count":932,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1433529810681155587/ACs86CsF_normal.png","screen_name":"cdixon","location":"CA","entities":{"description":{"urls":[{"display_url":"a16z.com/disclosures/","expanded_url":"http://a16z.com/disclosures/","indices":[109,132],"url":"https://t.co/Ov6kKJAUpq"}]},"url":{"urls":[{"display_url":"cdixon.org","expanded_url":"http://cdixon.org","indices":[0,23],"url":"https://t.co/Pi9mfvcUTl"}]}}},"details":{"type":"The Thought Leader","description":"A prolific thinker at the intersection of programming, philosophy, history and startups who evangelizes Web3 and crypto while shaping industry narratives. Managing Partner at a16zcrypto, he turns deep technical insight into viral threads that educate and provoke. Follower count near 1M gives his ideas real momentum across the tech ecosystem.","purpose":"To accelerate a more open, decentralized internet by explaining complex tech in memorable ways, funding and advising startups that embody that vision, and shifting mainstream thinking about how blockchains and protocols reshape software and society.","beliefs":"Believes in technological progress, open protocols, entrepreneurship as a force for change, and that thoughtful history and philosophy help guide disruptive innovation. Values rigorous analysis, bold bets, and storytelling that converts engineers and investors into builders.","facts":"Fun fact: his thread 'Why Web 3 matters' scored 30,832 likes and 11,228 retweets, and he has ~904,409 followers while tweeting only ~932 times — quality over quantity. Also: Managing Partner @a16zcrypto (see disclosures) and regularly publishes multi-part threads that frame big-picture arguments.","strength":"Clear, authoritative communicator who turns technical topics into compelling narratives; credibility as a top crypto investor; excellent at starting cultural and investment conversations; strong network and high signal-to-noise content that gets amplified.","weakness":"Can veer into techno-utopianism and dense threads that alienate casual readers; sometimes perceived as dismissive of critics or too insider-focused; low tweet volume means intermittent engagement for a large audience.","roast":"Chris could single-handedly write a 20-part thread explaining why the future is decentralized — then forget to explain how anyone over 40 will login. He’s the kind of person who explains receipts as a UX problem and then tweets a 10-tweet thesis on why your wallet needs therapy.","win":"Turning high-impact, widely-read threads like 'Why Web 3 matters' into mainstream conversation and backing/startup-building at a16zcrypto that helped put Web3 on the tech map — earning him near-million follower influence and genuine sway over industry direction.","recommendation":"Post a consistent mix of short, punchy takes and 3–6 tweet mini-threads to broaden reach; add short explainer videos or visuals to make threads more shareable; engage more in replies to surface-level skeptics to win mainstream minds; pin a 1–2 tweet explainer for newcomers to Web3; and collaborate with non-crypto creators to reach adjacent audiences on X."},"created":1774561777245,"type":"the thought leader","id":"cdixon"},{"user":{"id":"570357613","name":"Ben Bader","description":"Sub to my newsletter here: https://t.co/ttdEPsQofJ","followers_count":30594,"friends_count":609,"statuses_count":9445,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1839674734880935936/GlwYaHyQ_normal.jpg","screen_name":"benhbader","location":"My offer:","entities":{"description":{"urls":[{"display_url":"go.benbader.com/start","expanded_url":"https://go.benbader.com/start","indices":[27,50],"url":"https://t.co/ttdEPsQofJ"}]},"url":{"urls":[{"display_url":"go.benbader.com/the-artisan-lab","expanded_url":"http://go.benbader.com/the-artisan-lab","indices":[0,23],"url":"https://t.co/BxzDyzhtBP"}]}}},"details":{"type":"The Thought Leader","description":"Ben Bader is a razor-sharp thought leader who calls out complacency and trains attention on craft, discipline, and bold action. His voice mixes blunt motivation with practical doses of tough love to push followers from comfort to momentum. He funnels that energy into a newsletter and high-engagement threads.","purpose":"To jolt people out of passive, comfortable routines and into active pursuit of craft and purpose—building a community that values obsession, accountability, and meaningful output over status signaling.","beliefs":"Believes discipline beats inspiration, that obsession with craft produces fulfillment money can't buy, and that people sabotage themselves with permission-seeking and excuses. Values brutal honesty, self-reliance, consistency, and the idea that small daily choices compound into a remarkable life.","facts":"Fun fact: Ben has 30,594 followers and one of his tweets blew up to 13,281,702 views and 10,758 likes — all while linking to his newsletter (https://t.co/ttdEPsQofJ) and having tweeted 9,445 times.","strength":"A distinct, provocative voice that drives virality and strong engagement; clarity of message (anti-complacency + craft obsession); consistent volume of content and a clear conversion path to a newsletter.","weakness":"Can come across as preachy or unempathetic, which risks alienating people who need gentler nudges; the bluntness that fuels virality can also create echo chambers and invite burnout from relentless output.","recommendation":"Turn viral moments into repeatable formats: expand big tweets into practical multi-tweet threads with step-by-step actions, pin a conversion thread to the newsletter, publish short video POVs summarizing top threads, host X Spaces for live Q&A, collaborate with peers for cross-pollination, and use reply threads to harvest user stories and testimonials as newsletter hooks. Keep CTAs simple and track which tweet-to-newsletter funnel converts best.","roast":"Ben spends so much time yelling at complacency on the internet that he probably judges his breakfast cereal for being 'too comfy'—thankfully, his analytics still get out of bed on time.","win":"A massive breakout tweet (13.28M views, 10.7K likes) that amplified his voice well beyond his ~30K follower base and gave his newsletter and account a major credibility spike."},"created":1774561657706,"type":"the thought leader","id":"benhbader"},{"user":{"id":"1420244728621133828","name":"polynya","description":"I'm not active on Twitter.","followers_count":94591,"friends_count":892,"statuses_count":7616,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1695193398968471554/B4iIP8O6_normal.jpg","screen_name":"apolynya","location":"","entities":{"description":{"urls":[]}}},"details":{"type":"The Thought Leader","description":"A quietly dominant crypto thinker who rarely shows up but always shifts the conversation — sharp, technical, and unafraid to call out groupthink. Prefers big-picture infrastructure debates (ZK, rollups, peer-to-peer design) over hot takes. Commands attention with occasional, high-impact posts rather than constant banter.","purpose":"To steer crypto engineering and narratives toward rigorous, long-term technical truths: championing validity-proven scaling (ZK), resilient peer-to-peer protocols, and pragmatic roadmaps that outlast hype cycles.","beliefs":"Believes technical rigor beats marketing, that systems must be built for worst-case decentralization rather than average convenience, and that truth-telling—however unpopular—improves the ecosystem. Skeptical of cultish narratives (e.g., 'ultrasound money') and toxic community dynamics, yet optimistic about genuinely composable, verifiable tech.","facts":"Fun fact: Polynya claims 'I'm not active on Twitter' yet has ~94,591 followers and has posted 7,616 times — and several single posts have drawn ~394k views, proving absence can still haunt the algorithm.","strength":"Deep technical credibility, concise and forceful framing of complex ideas, the ability to spark viral debate with rare posts, and a large receptive audience despite a low-frequency posting style.","weakness":"Low engagement cadence and a disdainful tone toward community culture can make them seem aloof or unapproachable, limiting relationship-building and missing opportunities to convert attention into sustained influence.","recommendation":"Post a predictable cadence of high-quality content: a weekly deep thread (ZK, rollups, Tezos technical notes) plus a pinned 'primer' thread that newcomers can read. Use concise threads with clear TL;DRs, occasional AMAs or Spaces to humanize the brand, collaborate with complementary voices, and repurpose viral posts into short explainer threads and visuals to keep momentum while staying low-frequency.","roast":"Claims to be 'not active on Twitter' like a monk renouncing worldly pleasures — but somehow still manages to dunk on entire narrative tribes with the energy of a caffeine-fueled algorithmic arsonist. Either holiness or strategic haunting; hard to tell which.","win":"Built an influential, near-six-figure following and produced multiple single posts that drove hundreds of thousands of views and major conversations (e.g., the ZK-endgame thread), all while maintaining a low posting frequency."},"created":1774560707906,"type":"the thought leader","id":"apolynya"},{"user":{"id":"1911584655083487232","name":"Vacha","description":"Plant whisperer, arbonaut, and messenger of the trees.\n\nVipassinizer, jhanologist, and mettaphysician.","followers_count":6889,"friends_count":2184,"statuses_count":5779,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1911588735596081152/A4rW3IRh_normal.jpg","screen_name":"TVachaW","location":"","entities":{"description":{"urls":[]}}},"details":{"type":"The Thought Leader","description":"Vacha is a plant-whispering, jhana-practising messenger of trees who translates deep meditation, embodiment, and metaphysical insight into clear, shareable wisdom. Their feed blends somatic hacks, hard-earned spiritual nuance, and sharp calls-out of cultural blind spots. Followers come for the calm authority and stay for the unexpectedly practical life tools.","purpose":"To expand collective consciousness by turning contemplative insight into everyday skills—helping people wake up, feel their bodies, and act from clarity rather than autopilot. Vacha’s aim is to de-mystify inner transformation and make insight a usable superpower that heals individuals and, by extension, communities.","beliefs":"Values first-person investigation, precise attention, and compassionate truth-telling. Believes that insight (not willpower) dissolves addiction, that embodiment is the bridge between meditation and life, and that nature and silence are not luxuries but medicine. Skeptical of paternalistic authority and committed to dismantling gaslighting wherever it hides.","facts":"Fun fact: one of Vacha’s tweets about witnessing medical gaslighting blew up to roughly 6.08 million views and ~87k likes — proof their blend of moral clarity and storytelling resonates far beyond their 6.9k followers. Other profile trivia: they’re a self-styled ‘plant whisperer’ and ‘arbonaut,’ a vipassana practitioner (‘vipassinizer’), and have posted over 5,779 tweets—so they’re prolific and rooted in practice.","strength":"Clear, distinctive voice that marries contemplative authority with practical tips (somatic techniques, insight frameworks). High virality potential: when a truth lands, it lands big. Empathy and precision let them challenge institutions while staying believable and grounded.","weakness":"Can drift into jargon-heavy, metaphysical phrasing that confuses newcomers (jhanologist, mettaphysician, etc.). Tendency to assume introspective frameworks are universally accessible, which can alienate people needing simpler entry points. Occasionally comes across as quietly condescending when calling out cultural blind spots.","roast":"You meditate so hard even your ficus has better boundaries than most people — and honestly, your succulents are probably running a more consistent morning routine than half your followers.","win":"Turning a personal witness of medical gaslighting into a viral conversation that reached millions and sparked real dialogue about how patients—especially women—are dismissed by clinicians.","recommendation":"Turn that viral clarity into steady audience growth on X by: 1) Pinning the viral thread and creating a short 'starter' thread that distills your core frameworks (3–5 bite-size lessons each). 2) Use a consistent micro-format: a punchy hook line, 2–3 insights, 1 actionable somatic practice, and a question/CTA — people share and bookmark that. 3) Post short videos (30–90s) demonstrating the ‘mirror-and-release’ tension trick and ‘melt-into-task’ exercises — somatic clips convert extremely well. 4) Host regular X Spaces or AMAs with clinicians, sleep researchers, or fellow teachers to broaden credibility and cross-pollinate audiences. 5) Repurpose threads into a weekly newsletter or thread series (“Monday Micro-Insights”) to capture longform readers. 6) Engage high-value replies: reply to viral comments with concise follow-ups or mini-threads to keep momentum and convert viewers into followers. 7) Use evocative plant imagery as a visual brand to make your posts instantly recognizable in feeds."},"created":1774559738634,"type":"the thought leader","id":"tvachaw"}],"activities":{"nreplies":[],"nbookmarks":[],"nretweets":[],"nlikes":[],"nviews":[]},"interactions":null}},"settings":{},"session":null,"routeProps":{"/creators/:username":{}}}