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Turned clinical expertise into mass influence: a single exposé-style tweet hit ~32M views, helped grow a 282K-strong audience, and propelled the release of his book 'Rebuilding Milo.'

To democratize smart, science-backed movement coaching so athletes and everyday lifters can train harder, recover faster, and avoid injury, bridging the gap between research, clinic, and the gym floor.

Values evidence over hype, accessibility over elitism, and practical solutions over jargon. Believes movement literacy is a public good, that small fixes compound into big performance wins, and that education should be engaging.

Clinical credibility + storytelling: combines doctorate-level knowledge with snackable, viral content. High engagement, strong trust from athletes, and a proven ability to translate complex biomechanics into actionable tips.

Occasionally leans on clickbait hooks and dramatic thumbnails that can oversimplify nuance or invite hot takes from critics. High output risks spreading focus thin or diluting deep, long-form educational opportunities.

Mix your viral clips with evidence-packed tweet threads and regular X Spaces Q&As. Pin a signature thread that summarizes your coaching system and links to the book/newsletter. Use polls and case-study threads to boost replies, tag collaborators (therapists, coaches, researchers) to expand reach, and post repurposed micro-lessons from longer videos to keep both new and loyal followers engaged.

Fun fact: one of his explainer videos about a shoe feature racked up over 32 million views. He’s tweeted nearly 19,000 times and has built a community of ~282K followers while launching a book, 'Rebuilding Milo.'