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some people read my substack.com/@ruben

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The Thought Leader

Ruben Hassid is a blunt, highly practical AI writer who debunks hype and publishes playbooks, prompt templates, and free courses. He turns deep technical critique into easy-to-follow guides and sparks high-engagement conversations on model limits and real-world AI work. His tweets and newsletter are designed to teach, provoke, and get people doing useful work with AI.

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Ruben writes anti-AI style guides so thorough that the robots file a restraining order, and he still finds a new way to tell AI what not to do for the fun of it. It's like watching a grammar teacher argue philosophy with a toaster.

Built a massively influential free resource ecosystem, a newsletter reaching hundreds of thousands and multiple viral threads (including a 14M-view takedown of model 'reasoning') that changed how people prompt and evaluate AI.

To demystify AI and make powerful, responsible practices accessible, teaching people how to use models well, spot bad claims, and build useful AI workflows instead of chasing headlines.

Skeptical of AGI hype and model mysticism; conviction that most current systems memorize patterns rather than 'reason'; education and clear process beat jargon; practical, reproducible playbooks are the path to real AI adoption.

Transforms technical nuance into actionable templates and step-by-step guides; excellent at cutting through hype; creates free, high-value resources that scale; consistently high engagement and credible voice in the AI community.

Can come across as contrarian or overly corrective, which risks alienating folks who love hype; deep focus on one style of tooling/prompting can narrow appeal; prolific posting sometimes trades depth for speed.

Turn newsletter deep-dives into a recurring X thread series (teaser → long thread → CTA to newsletter files). Pin a 'starter pack' thread linking the .md downloads and a short video demo of the 29-word prompt. Use reply-threads to engage top AI accounts, host regular X Spaces Q&As, clip highlights into short native videos, and run one targeted thread per week that showcases real before/after outputs using his prompt templates to drive retweets and signups.

Fun fact: he offers downloadable .md prompt files and claims a 369,000+ weekly newsletter readership; his most viral post hit ~14 million views. Profile stats: ~56k followers, ~568 following, and 16,809 tweets, he tweets for a living (or close to it).

Top tweets of Ruben Hassid

The Anatomy of a Claude 4.6 Prompt: 1. Task Define what you want & what success looks like: "I want to [TASK] so that [SUCCESS CRITERIA]." No roles, "act as a senior expert." That era is over. 2. Context Files Upload context files with your expertise and rules: "First, read these files completely before responding: [filename .md] - [what it contains]." AI went from reading a sticky note to an entire book. Stop explaining yourself in the prompt. Put it in files. 3. Reference Show AI exactly what you want. Upload an example. Then give patterns, tone & structure as rules. No "give me something like" & hoping AI figures it out. 4. Brief This is the only part you actually type from scratch. Everything else is files. "Type of output + length. Does NOT sound like. Success means." 5. Rules Context file holds your standards, taste & audience. Prompt: "Read it fully before starting. If you're about to break one of my rules, stop and tell me." 6. Conversation You spent 3 years prompting AI. Now it prompts you Prompt: "DO NOT start executing yet. Ask me clarifying questions (use 'AskUserQuestion' tool) so we can refine the approach together step by step." 7. Plan Claude read your files before writing a single word. Prompt: "Before you write anything, list the 3 rules from my context file that matter most for this task. Then give me your execution plan." 8. Alignment Nothing happens until you both see the same aim. This replaces the old prompting era. Prompt: "Only begin work once we've aligned." Copy the full prompt template + download my personal md. files for Claude here: https://t.co/psB7XxAv8w.

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Stop writing 500-word prompts. This 29-word prompt writes better than all of them: "Read my anti-AI writing style file first. It contains every known pattern of AI writing I want to avoid. Apply these as rules to everything you write for me." That's it. But you need to set it up first. Here's how: Step 1. Go to Wikipedia. Step 2. Search "Signs of AI writing." Step 3. Copy the entire page. Step 4. Paste it into a Google Doc. Don't edit. Step 5. Name it "anti-ai-writing." Step 6. Download as .md format. Step 7. This is your "what NOT to sound like" file. Or skip all of that. To download the anti-AI guide: Step 1. Go to https://t.co/psB7XxAv8w. Step 2. Subscribe for free. Don't pay anything. Step 3. Open my welcome email. Step 4. Hit the automatic reply button inside. Step 5. Download my .md files. Ready to upload. Step 6. Upload it to Claude. Prompt: "Read the uploaded file. It contains every known pattern of AI writing I want to avoid. Apply these as rules to everything you write for me. Do NOT start writing yet - ask me clarifying questions first." ✦ Here's why your prompts don't work (red flags): "Don't use jargon." "Don't sound like an AI." "Don't use buzzwords or filler." "Avoid passive voice." "Be conversational, not robotic." These are everywhere. LinkedIn posts. Emails. They sound thorough. The output is still garbage. Your prompt says "don't" 14 times. The model forgets half by sentence three. You're fighting the AI with a wall of "don'ts." It doesn't work at scale. The fix is counterintuitive. Stop telling the AI what to avoid. Give it a file that shows what to avoid. The model reads 1,168 lines of bad patterns, internalizes them, and writes clean. 500-word prompt → still robotic. Small prompt + 1 file → reads as a human wrote it. 1. To get access, go to https://t.co/psB7XxAv8w. 2. The Claude guide at https://t.co/jw2qdIbLxJ. 3. The Claude cowork guide at https://t.co/uWTpOI3oyE.

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Anthropic is offering 13 AI courses & certificates. It's free by following these 13 links: 1 - Claude 101. Learn Claude for everyday work. Core features and best practices. ↳ https://t.co/OvBmlvnnBd 2 - AI Fluency: Framework & Foundations. The foundational thinking course. Must need. ↳ https://t.co/cObZdwBP8h 3 - Introduction to Agent Skills Build, configure, and share Skills in Claude Code — reusable instructions Claude applies automatically. ↳ https://t.co/wZsD0PxbGK 4 - Building with the Claude API Full spectrum: function calling, tool use, streaming, SDKs, and production patterns. ↳ https://t.co/RcCbfNiNK1 5 - Claude Code in Action Integrate Claude Code into your dev workflow. Hands-on, practical, ship-focused. ↳ https://t.co/y29CC0G3lf 6 - Intro to Model Context Protocol Build MCP servers and clients from scratch in Python. Tools, resources, and prompts. ↳ https://t.co/Qnrn0NGZJa 7 - MCP: Advanced Topics Sampling, notifications, file system access, and transport for production MCP servers. ↳ https://t.co/0S5f4kEkK8 8 - AI Fluency for Students AI skills for learning, career planning, and academic success through responsible collaboration. ↳ https://t.co/YIOopqnA73 9 - AI Fluency for Educators For faculty and instructional designers applying AI Fluency into teaching and institutional strategy. ↳ https://t.co/54oLlYjdR5 10 - Teaching AI Fluency Teach and assess AI Fluency in instructor-led settings. Curriculum-ready. ↳ https://t.co/fHdgs6ufOe 11 - AI Fluency for Nonprofits Increase organizational impact and efficiency while staying mission-true. ↳ https://t.co/xFKngNysjO 12 - Claude with Amazon Bedrock The full AWS accreditation course, now open to everyone. ↳ https://t.co/dV6xi7TKld 13 - Claude with Google Cloud's Vertex AI Work with Claude through Google Cloud's Vertex AI, from setup to production. ↳ https://t.co/MEzAxODi6w 14 - How to master AI with words (not code) Shameless plug: it's my own (free) newsletter. Join 369,000+ weekly readers at https://t.co/psB7XxAv8w. I made https://t.co/jw2qdIbLxJ to start mastering Claude. And then https://t.co/uWTpOI3oyE to master Claude Cowork. ♻️ Repost this to help others access AI courses.

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How to set up the Claude completely in just 1 day: (Save this. Send it to your team. Thank me later.) Tool 1: Cowork Download Claude (claude .com/download). Open the Cowork tab. Select a folder from your computer. Now build your brain file. Create "about-me .md." To download mine, go here: https://t.co/psB7XxAv8w. Don't pay anything. It's free in the welcome email. Then, start every chat with this prompt: "Read the files first. Then ask me questions before doing anything." Tool 2: Model Pick Opus 4.6 (it's the best model right now). Turn on Extended Thinking. Most skip this & wonder why Claude feels generic. Then go to Settings > Connectors. Link Slack, Google Drive, Notion. Claude now reads your actual workspace. Tool 3: Excel Open Excel. Go to Insert > Get Add-ins. Search "Claude by Anthropic." Install. Open any spreadsheet. Ask: "Give me a summary of each tab." Claude lives inside the spreadsheet. It knows what D14 actually contains. Tool 4: Plugins Go to claude .com/plugins. Pick the one as per your job. Marketing. Sales. Legal. Finance. Data. Click install. Type / in your next chat. Legal software companies lost $285B in market cap when these dropped. That's a signal. Tool 5: Artifacts Nothing to install. Ask Claude to build something. "Create an interactive HTML calculator for [thing]." You get a working tool inside the chat. Not text. Not a suggestion. A thing you click and use. Tool 6: Projects Go to claude .ai. Click Projects. Create one. Upload your files and add instructions. Every chat inside the project remembers your context. Honest take: Cowork replaced this for me. But for teams, it still works. Where Claude falls short: No image generation. Use Gemini. Not the best at real-time search. Use Grok. Not the best at everything. No tool is. But for writing, thinking, analyzing, and working with your files? It's the best. The real difference: Most people open Claude, type one prompt, get a mid response, and leave. Because they set up one tool out of six. Set up all six. It takes 1 day. Then you'll understand why everyone switched. Full setup guide + features: https://t.co/jw2qdIbLxJ Full Claude cowork set up: https://t.co/uWTpOI3oyE Follow for more @rubenhassid

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You're using Claude wrong. Here's my (exact) setup before I even prompt: Step 1. Download Claude and open Cowork → Go to Claude. com/ download. → Install the desktop app. → Click the Cowork tab at the top. → You need a Pro plan ($20/mo). Worth it. → Full guide here: https://t.co/g6oLzWSOuo --- Step 2. Select the right model (don't skip this) → Click the model dropdown. → Select "Opus 4.6." → Turn on "Extended Thinking." → Never change these. Wrong model = bad output. --- Step 3. Build your folder → Create one master folder on your computer. → Inside it, create 4 subfolders: ✦ ABOUT ME - who you are + how you write ✦ PROJECTS - one subfolder per live project ✦ TEMPLATES - your best work as structures ✦ OUTPUTS - where Claude saves finished files → Upload this folder. That's how it reads you. --- Step 4. Create 3 context files inside ABOUT ME → These replace prompting. This is the setup. → Create them as .md files. Plain text, saved as .md ✦ about-me.md - what you do day-to-day. ✦ my-voice.md - tone, phrases you hate, 3 example ✦ my-rules.md - ask first, show a plan, get approval OR Simply download my .md files here: https://t.co/psB7XxAv8w Subscribe for free. Open my welcome email. Hit the automatic reply button inside. --- Step 5. Set Global Instructions (once, forever) Go to Settings → Cowork → Edit Global Instructions. → Paste: "I'm [Name], [Role]. Read my files before every task. Ask clarifying questions before executing. Show a plan before acting. Never delete without my approval." → You set this once. It runs every session. → Your prompts can now be 10 words long. --- Before your next Cowork session, check these: 1. Am I in Cowork (not Chat)? 2. Is Opus 4.6 + Extended Thinking on? 3. Did I point it to my folder with context files? Set these first. Then prompt. Top 1% of Claude users do this. Now you can too.

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How to make slides with Claude: 1. Task ☑ Define what you want & what success looks like: "I want to build a pptx presentation so that [SUCCESS CRITERIA]." No "make me a deck about X." ↳ That's how you get 10 slides of nothing. 2. Context Files ☑ Upload your expertise and rules as files: "First, read these files completely before responding: [filename.md] — [what it contains]." Stop re-explaining your brand, your audience, your standards every single time. Put it in files. 3. Reference ☑ Show what you're aiming for. Upload an example. "Here is a reference to what I want to achieve: [filename]." No short prompts and hoping AI figures it out. 4. Research ☑ Claude searches before touching a single slide: "Search the web using at least 5 varied searches (trends, data, expert opinions, case studies, counterarguments)." It saves a structured research brief, organized by theme, with source URLs and key data points pulled out. I like to add: "Prioritize 2025–2026 sources. Flag anything where sources conflict or data is thin." 5. Slide Brief ☑ Turn research into a slide-by-slide outline: "Each slide gets: a title, 3 key points, and any specific data/stats from the research that must appear on that slide." No full paragraphs. Gamma will write the final text. Just give it enough structure and data to work with. 6. Rules ☑ Don't jump into making slides (yet): "Do not generate slides yet." "Do not write full paragraphs." A step-by-step approach takes longer, but makes (much) better slides. If you want to be faster, just go straight to Gamma. 7. Generate ☑ Pass the outline to Gamma as a presentation: "Pass gamma-outline.md to Gamma as a presentation using textMode 'generate'. Use theme: [your brand theme name]." Claude connects to Gamma for you. Like magic. 8. Theme ☑ Make sure to use your Gamma theme: "Use theme: [your brand theme name]." If you don't know how, I made a guide for teams at https://t.co/L0bPMgWEsy (scroll to the bottom). After generating, review card by card: → Would I say this out loud? → Does this card earn its place? → Is the data right? 9. Alignment ☑ The prompt starts by asking YOU questions. "Start by using AskUserQuestion to make sure you have enough context from me before researching." Nothing starts until you're both on the same page. This replaces the old prompting era. I teach you how Claude works at https://t.co/uWTpOI3oyE. Copy the full prompt template + download my personal .md files for Claude by following this: Step 1: Subscribe for free → https://t.co/psB7XxAv8w. Step 2: You will have two choices: free or paid. Step 3: Choose the free tier. Don't pay for anything. Step 4: Open your welcoming email (wait 30 sec). Step 5: Access my entire prompt library & md files.

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Most engaged tweets of Ruben Hassid

Elon promises AGI paradise where work becomes optional, but Mouse Utopia already delivered that in 1968 with infinite resources and every mouse died anyway. What killed them might kill us too. In 1968, psychologist John B. Calhoun built a "rodent paradise" with 256 nestboxes, unlimited resources, and no disease. He introduced four breeding pairs and watched them thrive. At first. Population doubled every 55 days. Social structures formed and everything looked normal. Then the crowding hit. By Day 315, defeated males gathered in the center. They were fighting, biting, and purposeless. Stressed mothers abandoned their young and infant mortality spiked to 96%. Despite unlimited food, the social fabric was tearing apart. Phase D was the behavioral sink: - Two-thirds became withdrawn outcasts - One-third turned hyper-aggressive - Females grew violent toward pups Then came the "Beautiful Ones." These are the males who spent entire days grooming themselves, ignoring mating or territory defense entirely. (incels or looksmaxxing guys today) They were physically perfect. But psychologically, they were destroyed. Births ceased. The last generation never learned social skills, and the colony went extinct. Calhoun concluded: "The death of their spirit preceded the death of their bodies." The main problem was lack of purpose. Let's make some parallels today. Elon Musk predicts AI + robotics will create "universal high income" which is an economy so abundant that work becomes optional and material needs vanish. He calls it an "infinite money glitch." But the question that immediately comes to mind is: "What do people do with all that extra time?" AGI would give us Mouse Utopia at scale. It would give us unlimited resources, zero material struggle, and every physical need met. And if you think you won't experience AGI in your lifetime, well, think again. Look at the current data: > High-income nations report 15% lifetime depression rates vs. 11% in poorer countries > North America leads the world in "deaths of despair", i.e. overdoses, alcoholism, suicide among young adults ages 25–34. > U.S. fertility dropped from 2.1 (replacement rate) in 2007 to 1.6 in 2023. > Young men increasingly withdraw into gaming, isolation, disengagement, the modern "Beautiful Ones." Every previous revolution (farms > factories > computers) displaced labor but humans moved up the skill ladder. AGI threatens to replace every cognitive task. When machines think, create, and plan as well as we do, there's nowhere "higher" to go. For the first time in history, innovation might eliminate human necessity entirely. Calhoun believed better environmental design could preserve social health by giving individuals meaningful roles even in abundance. If we build a world where AI solves everything, we must deliberately inject challenge, creativity, and community into lives. Meaning: > Competitive domains beyond AI's reach (philosophy, art, wilderness, space) > Universal education focused on fulfillment, not job training > Civic structures that create purpose If AGI grants us automatic comfort, will we remember why we're here? Mouse Utopia serves as a perfect example that comfort without purpose isn't paradise. It feels good for a bit, but ultimately: It's the path to extinction.

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Anthropic is offering 13 AI courses & certificates. It's free by following these 13 links: 1 - Claude 101. Learn Claude for everyday work. Core features and best practices. ↳ https://t.co/OvBmlvnnBd 2 - AI Fluency: Framework & Foundations. The foundational thinking course. Must need. ↳ https://t.co/cObZdwBP8h 3 - Introduction to Agent Skills Build, configure, and share Skills in Claude Code — reusable instructions Claude applies automatically. ↳ https://t.co/wZsD0PxbGK 4 - Building with the Claude API Full spectrum: function calling, tool use, streaming, SDKs, and production patterns. ↳ https://t.co/RcCbfNiNK1 5 - Claude Code in Action Integrate Claude Code into your dev workflow. Hands-on, practical, ship-focused. ↳ https://t.co/y29CC0G3lf 6 - Intro to Model Context Protocol Build MCP servers and clients from scratch in Python. Tools, resources, and prompts. ↳ https://t.co/Qnrn0NGZJa 7 - MCP: Advanced Topics Sampling, notifications, file system access, and transport for production MCP servers. ↳ https://t.co/0S5f4kEkK8 8 - AI Fluency for Students AI skills for learning, career planning, and academic success through responsible collaboration. ↳ https://t.co/YIOopqnA73 9 - AI Fluency for Educators For faculty and instructional designers applying AI Fluency into teaching and institutional strategy. ↳ https://t.co/54oLlYjdR5 10 - Teaching AI Fluency Teach and assess AI Fluency in instructor-led settings. Curriculum-ready. ↳ https://t.co/fHdgs6ufOe 11 - AI Fluency for Nonprofits Increase organizational impact and efficiency while staying mission-true. ↳ https://t.co/xFKngNysjO 12 - Claude with Amazon Bedrock The full AWS accreditation course, now open to everyone. ↳ https://t.co/dV6xi7TKld 13 - Claude with Google Cloud's Vertex AI Work with Claude through Google Cloud's Vertex AI, from setup to production. ↳ https://t.co/MEzAxODi6w 14 - How to master AI with words (not code) Shameless plug: it's my own (free) newsletter. Join 369,000+ weekly readers at https://t.co/psB7XxAv8w. I made https://t.co/jw2qdIbLxJ to start mastering Claude. And then https://t.co/uWTpOI3oyE to master Claude Cowork. ♻️ Repost this to help others access AI courses.

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The Anatomy of a Claude 4.6 Prompt: 1. Task Define what you want & what success looks like: "I want to [TASK] so that [SUCCESS CRITERIA]." No roles, "act as a senior expert." That era is over. 2. Context Files Upload context files with your expertise and rules: "First, read these files completely before responding: [filename .md] - [what it contains]." AI went from reading a sticky note to an entire book. Stop explaining yourself in the prompt. Put it in files. 3. Reference Show AI exactly what you want. Upload an example. Then give patterns, tone & structure as rules. No "give me something like" & hoping AI figures it out. 4. Brief This is the only part you actually type from scratch. Everything else is files. "Type of output + length. Does NOT sound like. Success means." 5. Rules Context file holds your standards, taste & audience. Prompt: "Read it fully before starting. If you're about to break one of my rules, stop and tell me." 6. Conversation You spent 3 years prompting AI. Now it prompts you Prompt: "DO NOT start executing yet. Ask me clarifying questions (use 'AskUserQuestion' tool) so we can refine the approach together step by step." 7. Plan Claude read your files before writing a single word. Prompt: "Before you write anything, list the 3 rules from my context file that matter most for this task. Then give me your execution plan." 8. Alignment Nothing happens until you both see the same aim. This replaces the old prompting era. Prompt: "Only begin work once we've aligned." Copy the full prompt template + download my personal md. files for Claude here: https://t.co/psB7XxAv8w.

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How to set up the Claude completely in just 1 day: (Save this. Send it to your team. Thank me later.) Tool 1: Cowork Download Claude (claude .com/download). Open the Cowork tab. Select a folder from your computer. Now build your brain file. Create "about-me .md." To download mine, go here: https://t.co/psB7XxAv8w. Don't pay anything. It's free in the welcome email. Then, start every chat with this prompt: "Read the files first. Then ask me questions before doing anything." Tool 2: Model Pick Opus 4.6 (it's the best model right now). Turn on Extended Thinking. Most skip this & wonder why Claude feels generic. Then go to Settings > Connectors. Link Slack, Google Drive, Notion. Claude now reads your actual workspace. Tool 3: Excel Open Excel. Go to Insert > Get Add-ins. Search "Claude by Anthropic." Install. Open any spreadsheet. Ask: "Give me a summary of each tab." Claude lives inside the spreadsheet. It knows what D14 actually contains. Tool 4: Plugins Go to claude .com/plugins. Pick the one as per your job. Marketing. Sales. Legal. Finance. Data. Click install. Type / in your next chat. Legal software companies lost $285B in market cap when these dropped. That's a signal. Tool 5: Artifacts Nothing to install. Ask Claude to build something. "Create an interactive HTML calculator for [thing]." You get a working tool inside the chat. Not text. Not a suggestion. A thing you click and use. Tool 6: Projects Go to claude .ai. Click Projects. Create one. Upload your files and add instructions. Every chat inside the project remembers your context. Honest take: Cowork replaced this for me. But for teams, it still works. Where Claude falls short: No image generation. Use Gemini. Not the best at real-time search. Use Grok. Not the best at everything. No tool is. But for writing, thinking, analyzing, and working with your files? It's the best. The real difference: Most people open Claude, type one prompt, get a mid response, and leave. Because they set up one tool out of six. Set up all six. It takes 1 day. Then you'll understand why everyone switched. Full setup guide + features: https://t.co/jw2qdIbLxJ Full Claude cowork set up: https://t.co/uWTpOI3oyE Follow for more @rubenhassid

891k

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