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i’m just all day running numbers | new media @a16z

1k following136k followers

The Creator

Sophie is a data-first creator who turns tiny workplace moments into viral one-liners. As new media at a16z, she blends analytics and razor-sharp wit to make short tweets that travel fast and land hard.

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You post like someone who ran A/B tests on sarcasm, perfectly optimized for likes, but we all know you keep a spreadsheet tracking which passive-aggressive phrase converts best. Cute tweets, colder KPI dashboard.

Turned workplace micro-observations into massive reach: a top tweet with ~15.1M views and 388K likes, plus a loyal audience of 136K while representing new media at a16z.

To translate signal from noise, using numbers and humor to explain culture, tech, and human behavior in bite-sized, highly shareable pieces that inform and entertain a wide audience.

Values clarity, brevity, and honesty; believes data should guide storytelling, that humor is an effective lens for insight, and that accessible, well-crafted micro-content can shape conversations in tech and beyond.

Uncanny knack for super-concise, highly relatable observations; strong platform instincts (what will go viral), data-backed approach to content, consistent posting, and industry credibility from a16z.

Can be too pithy, one-liners sometimes lack nuance and get misread; reliance on snark risks alienating some audiences; might undervalue long-form context and deep community-building in favor of quick hits.

Leverage your analytics-first mindset to build recurring formats: pinned explainers and data threads that expand top one-liners, regular short video takeaways, strategic collabs with other creators at a16z, host X Spaces for deeper conversation, and use engagement data to time posts and iterate on themes that scale.

Fun fact: Sophie has 136,873 followers, has tweeted 11,308 times, works in new media at a16z, and her top tweet (“as per my last email”) earned ~15.1M views and 388K likes.

Top tweets of sophie

Most engaged tweets of sophie

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