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CEO @Mercury. Investor: @RappiColombia, @Airtable, @Rippling, @SubstackInc, @AppliedInt, 300+. Cohost of Founders in Arms Podcast.

2k following156k followers

The Connector

immad is a deal‑making, network-first founder-investor, CEO of Mercury, backer of Airtable, Rappi, Substack and 300+ startups, and cohost of the Founders in Arms podcast. He mixes blunt, high-signal takes with hands-on feedback for founders and a knack for sparking viral conversations on X.

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You’ve invested in more startups than most people have unread DMs, and you still have the energy to critique a social app while scheduling five intro calls and recording a podcast. Work‑life balance: what's that, a new startup idea?

Built Mercury into a founder-focused platform while seeding and backing breakout companies (Airtable, Rappi, Substack among many others), and created a public feedback loop where founders get real investor answers in 280 characters.

To bridge founders, capital, and community, accelerating great ideas into companies by making introductions, giving ruthless useful feedback, and building infrastructure that lets startups scale faster.

Believes in meritocratic hustle, candid feedback over sugarcoating, the power of networks to unlock opportunity, and that clear, defensible markets beat hype. Prefers practical, scalable solutions and that founders should expect the hard truth rather than encouragement.

Massive network and deal flow, superb pattern recognition for product/market fit, high public visibility and engagement, and a reputation for fast, actionable feedback that founders trust.

Can come across as blunt or contrarian in a way that polarizes audiences, risks spreading attention too thin across 300+ investments, and sometimes trades nuance for punchy takes.

Lean into the 'pitch or pass' format: make it a regular thread or series, pin the best verdicts, and follow up with short lesson threads summarizing why you said yes/no. Use Spaces and short videos to explain investment theses, spotlight founder wins from your portfolio for social proof, run occasional live AMAs, and encourage founders you pass to post their next iteration so you can show your thought process, that transparency scales trust and audience.

Fun fact: he’s invested in 300+ companies and will publicly tell you in 280 characters whether he’d take a meeting for your startup idea. Follower count ~156k, ~9.6k tweets, and cohost of Founders in Arms.

Top tweets of immad

Hear me out here @elonmusk: What if Twitter launched an Instagram competitor? 🤣 The basically have no competitor.

1M

There is some cognitive dissonance in using 🧵 (the new meta app) It’s currently a bad copy of Twitter. The only reason to use it is if you are anti-@elonmusk. But it’s hard to believe someone is anti-Elon but pro Meta having a full social monopoly. Am I missing something?

1M

1/ Today, @Mercury announced a $300 million Series C in a mix of primary & secondary funding at a $3.5B valuation, led by @Sequoia, with participation from @sparkcapital, @MarathonMP, @coatuemgmt, @CRV, & @a16z. I’m deeply humbled by the growth we’ve experienced. 🧵

326k

Most engaged tweets of immad

There is some cognitive dissonance in using 🧵 (the new meta app) It’s currently a bad copy of Twitter. The only reason to use it is if you are anti-@elonmusk. But it’s hard to believe someone is anti-Elon but pro Meta having a full social monopoly. Am I missing something?

1M

Hear me out here @elonmusk: What if Twitter launched an Instagram competitor? 🤣 The basically have no competitor.

1M

What are the chances that @elonmusk becomes a trillionaire in the next 10 years? Currently:: 42% of SpaceX $350bn 20% of Tesla $1.37tn Large percentage in X, xAI, Neuralink. Currently he is worth $400bn. Seems almost inevitable.

112k

1/ Today, @Mercury announced a $300 million Series C in a mix of primary & secondary funding at a $3.5B valuation, led by @Sequoia, with participation from @sparkcapital, @MarathonMP, @coatuemgmt, @CRV, & @a16z. I’m deeply humbled by the growth we’ve experienced. 🧵

326k

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