Get live statistics and analysis of Tessa Arias | Handle the Heat's profile on X / Twitter
Professionally trained chef, cookbook author, and cookie queen. I share trusted baking recipes & insights into the science of sweets 👩🔬👩🍳🍪
670following13kfollowers
The Creator
Tessa Arias, aka Handle the Heat, is a professionally trained chef, cookbook author, and unabashed cookie queen who mixes kitchen craft with dessert science. She posts trusted baking recipes, nerdy explanations, and drool-worthy photos that turn ambitious home bakers into confident sweet-makers.
You treat baking like a chemistry final and your cookies probably grade essays in their spare time, adorable, but remember: not every follower wants to read a thesis before they eat a cookie.
Authored a cookbook and built a devoted 13.8K+ community as the bona fide 'cookie queen', plus a string of perfected signature recipes (hello, thick chewy peanut butter cookie bars) that fans keep requesting.
To demystify the science behind sweets and make reliably delicious baking accessible and joyful for home cooks, one perfected cookie, pie, and cake at a time.
Precision matters, but so does play: great baking pairs exact technique with a generous dollop of curiosity. She values clear instruction, reproducible results, honest ingredients, and sharing knowledge so others can bake with confidence and delight.
Expert recipe development grounded in culinary training and food science, a warm and trustworthy voice, prolific content creation (9,750 tweets), and the ability to translate technical baking details into approachable steps.
Content engagement looks modest compared to effort, tweets can underperform because they’re often text-heavy or lack short-format video; occasionally leans too technical for casual scrollers and could use sharper CTAs to convert views into follows and shares.
Focus on high-impact, platform-native content: 1) Post short, vertical process videos (30, 60s) showing one step-to-wow moment (crackly brownie top, gooey center). 2) Turn staple recipes into pinned Twitter Threads with clear ingredient lists, timing, and a pinned photo/video. 3) Run weekly series (e.g., #ScienceOfSweets Sunday) to build appointment viewing. 4) Use polls, polls-as-CTAs, and replies to boost engagement, and host occasional X Spaces Q&As for real-time connection. 5) Collaborate with food creators for cross-promotion, add descriptive alt text and recipe cards for shareability, and experiment with small giveaways to convert passive viewers into loyal followers.
Fun fact: Tessa has tweeted nearly 10,000 times and calls herself the 'cookie queen', she iterates recipes until the texture, flavor, and salt balance get standing ovations from taste testers. She also authors cookbooks and maintains a loyal 13,845-strong follower base.
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Her top tweet reached ~793K views and thousands of likes, showing her photos resonate widely.","strength":"Exceptional visual storytelling and consistency — she knows how to spot a moment (and stop the car for it), writes warm captions that build community, and has proven high-engagement posts and a sizable, loyal audience (~32.8K followers).","weakness":"Perfectionism and a heavy reliance on static images can limit reach in an increasingly video-first feed; posting frequency and long archives might dilute standout content unless strategically curated.","roast":"You’ve stopped for so many sunsets your car’s odometer thinks ‘golden hour’ is a unit of distance — and your camera probably has more stamps than a travel blogger’s passport.","win":"Turning a long-running, highly engaged photography feed into a recognized brand with a shop and viral moments — exemplified by a single post that pulled nearly 800K views and rallied your community to promote other creators.","recommendation":"Show the process: post short behind-the-scenes clips and before/after edits to capture attention; use multi-image posts and descriptive alt text for accessibility; pin a shop-and-prints thread and run limited drops; host occasional Spaces or live Q&As about technique and conservation; collaborate with photographers and conservation orgs for mutual amplification; use concise, descriptive hashtags and schedule posts for peak engagement; encourage reshares with a clear CTA (e.g., ‘Save this shot for framing ideas’)."},"created":1774575923377,"type":"the creator","id":"kristin_mae"},{"user":{"id":"15118521","name":"Koen Bok","description":"Koen sounds like Moon @framer @festina","followers_count":26009,"friends_count":4702,"statuses_count":11572,"profile_image_url_https":"https://pbs.twimg.com/profile_images/877761532326625280/5aLb9Ld2_normal.jpg","screen_name":"koenbok","location":"AMS / BCN","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"koenbok.com","expanded_url":"http://koenbok.com","indices":[0,23],"url":"https://t.co/t8TmySCtLA"}]}}},"details":{"type":"The Creator","description":"Koen is a design-minded maker who announces product news, curates delightful Mac apps, and shapes the future of Framer with a developer-first mindset. Their timeline blends sharp aesthetic takes, handy software recommendations, and open-source energy. Expect thoughtful riffs on design trends and practical tools for builders.","purpose":"To design and build delightful tools that make complex interactions feel simple, while inspiring and equipping other designers and developers to make beautiful, usable products.","beliefs":"Great design is opinionated but friendly; open source accelerates innovation; small details (animations, gestures, microcopy) are the secret sauce; and sharing what you learn lifts the whole community.","facts":"Fun fact: Koen has tweeted over 11,500 times and once compared modern web design to '80s empty VHS tapes — a hot take that scored 443k views. They also lead Framer-related work and love digging into Mac app details.","strength":"Sharp taste and a strong product mindset — able to spot patterns in design trends, ship developer-friendly tooling, and turn technical updates into viral, approachable posts. Great at curating and amplifying useful software.","weakness":"Can be scattered between many small observations and product threads (11k+ tweets will do that), which sometimes dilutes focus; occasional niche technical language can limit reach outside dev/design circles.","recommendation":"To grow on X: pin a clear, high-value thread (e.g., 'Best Mac apps / Framer tips'), post short demo videos/GIFs of tools in action, turn your popular posts into regular mini-series, engage in topical threads and Spaces, and collaborate with other creators for cross-promotion. Use consistent timing and a signature format so followers know what to expect.","roast":"Koen tweets like a highly caffeinated curator who keeps rescuing obscure Mac apps from obscurity — if they collected apps in real life they'd need a separate canal in Amsterdam to store them all.","win":"Spearheading Framer X's move to ES6/React and open-sourcing the helpers — a technical shift that positioned the toolset for broader adoption and earned strong community buzz (plus several viral posts)."},"created":1774575904755,"type":"the creator","id":"koenbok"},{"user":{"id":"106982587","name":"Liren Baker","description":"Savoring life in California, with each bite, swirl & sip. Native New Yorker, with roots from the Philippines. Sharing taste and inspiration at:","followers_count":18771,"friends_count":2103,"statuses_count":21577,"profile_image_url_https":"https://pbs.twimg.com/profile_images/422826078411841536/auDBQVYn_normal.jpeg","screen_name":"kitchconfidante","location":"San Francisco Bay Area","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"kitchenconfidante.com","expanded_url":"http://kitchenconfidante.com","indices":[0,23],"url":"https://t.co/xZdUYBSNPo"}]}}},"details":{"type":"The Creator","description":"Liren Baker is a culinary storyteller who savors life in California one bite, swirl, and sip at a time. A native New Yorker with Filipino roots, she shares approachable recipes, seasonal treats, and little joys that make home cooking feel like a celebration. Her feed is equal parts comfort food and cultural love letter.","purpose":"To inspire everyday cooks to find joy and confidence in the kitchen by sharing accessible, flavor-forward recipes and personal food stories that celebrate heritage and seasonal ingredients.","beliefs":"Food is connection: family recipes and cultural roots matter. Simplicity beats pretension—great taste shouldn't be complicated. Sharing meals and stories builds community, and vegan/plant-forward options should be welcoming, not intimidating.","facts":"Fun fact: Liren is a native New Yorker with roots in the Philippines now savoring life in California — and she’s built a cozy audience of 18,771 followers while tweeting 21,577 times.","strength":"Consistent, original recipe content with a warm, personal voice that blends cultural authenticity and approachable technique; strong visual/taste storytelling and a loyal niche audience.","weakness":"Engagement per post looks modest relative to follower count, suggesting her brilliant backlog of recipes could use sharper platform strategy (short videos, timing, threads) to boost visibility. She may also spread herself thin with high posting frequency instead of concentrated flagship content.","roast":"You’ve posted more baked goods than I have weekend plans — at this rate your oven has more followers than my calendar. Keep feeding us, but maybe give our willpower a fighting chance.","win":"Built a near-19K follower community and a huge recipe archive that turns family classics (hello, Lumpiang Shanghai) and seasonal desserts into shareable moments of joy and inspiration.","recommendation":"On X, lean into short, captioned cooking videos (30–60s) and recipe threads that walk followers step-by-step, then pin a best-of thread. Use clear hashtags (#recipe, #FilipinoFood, #baking), post during meal-prep windows (late AM/early PM), and repurpose reels as native X Video. Host a monthly live cook-along or Space, collaborate with complementary creators (food photographers, Filipino cooks), and invite followers to tag their recreations to spark UGC and boost algorithmic reach."},"created":1774575884993,"type":"the creator","id":"kitchconfidante"},{"user":{"id":"514537446","name":"Josh Butler","description":"Studio: https://t.co/kLwWNijk0Z\nBooking: joshua@luma-agency.co\nN&S America: rs@thebullittagency.com","followers_count":72419,"friends_count":1026,"statuses_count":11749,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1646147648548659200/I6T7xRNH_normal.jpg","screen_name":"joshbutlermusic","location":"Manchester, England","entities":{"description":{"urls":[{"display_url":"sooper.app/househeads","expanded_url":"https://sooper.app/househeads","indices":[8,31],"url":"https://t.co/kLwWNijk0Z"}]}}},"details":{"type":"The Creator","description":"Josh Butler is a music-maker and studio curator who shares behind-the-scenes studio life, releases (including limited edition vinyl), and learning resources for fellow producers. He runs a membership and uses Bandcamp to sell music and merch while keeping his audience looped into studio activity. His feed is equal parts promo, lessons, and celebration of the craft.","purpose":"To make and share music that teaches, inspires, and connects other producers — turning studio know-how into tangible releases, memberships, and a creative community.","beliefs":"He believes in hands-on creativity, the value of physical music (vinyl), and paying knowledge forward through accessible studio content and memberships. He trusts that consistent output and honest behind-the-scenes sharing builds a loyal audience.","facts":"Fun fact: Josh has 72,419 followers and has tweeted 11,749 times. He sells limited-edition vinyl on Bandcamp, posts real-time studio updates (STUDIO DAY!!!), and ran a JBXMAS promo for 50% off memberships.","strength":"Relentless output and authenticity — frequent studio updates, direct product offers (vinyl, memberships), and tangible deliverables make him a reliable creator and teacher. He can turn studio sessions into shareable lessons and products.","weakness":"Engagement underperforms compared to follower count — many posts are link-heavy or promo-focused and don’t spark conversation. He can come across transactional rather than conversational, which limits community-building potential.","roast":"You've got 72k followers but still announce 'STUDIO DAY!!!' like it's breaking news — congratulations, the internet now knows your wallpaper changed and a synth got turned on.","win":"Built a sizable 72k-strong audience while releasing limited-edition vinyl and running a paid membership that converts studio practice into revenue and learning resources.","recommendation":"To grow on X: 1) Post short vertical clips (30–60s) of production moments with captions that teach a single tip. 2) Turn studio sessions into short thread tutorials and pin a landing tweet linking Bandcamp + membership. 3) Use X Spaces or live sessions weekly to answer producer questions and boost real-time engagement. 4) Collaborate and tag artists you work with, and encourage RTs with clear CTAs (free stems, sample packs). 5) Be more conversational — reply to fans, run polls, and spotlight user remixes to convert passive followers into active community members."},"created":1774575642672,"type":"the creator","id":"joshbutlermusic"},{"user":{"id":"1376283171914883074","name":"James Andrew","description":"Left a career as an electrician to photograph the Canadian Rockies. No regrets. Fine art prints available at https://t.co/pxt2qoNrc0","followers_count":28225,"friends_count":3191,"statuses_count":20986,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1972064976988000257/grjXYlh7_normal.jpg","screen_name":"JamesAfineart","location":"Calgary AB","entities":{"description":{"urls":[{"display_url":"jamesandrewfineart.com","expanded_url":"https://jamesandrewfineart.com/","indices":[109,132],"url":"https://t.co/pxt2qoNrc0"}]},"url":{"urls":[{"display_url":"linktr.ee/JamesMAndrew","expanded_url":"https://linktr.ee/JamesMAndrew","indices":[0,23],"url":"https://t.co/FprVtrpj3W"}]}}},"details":{"type":"The Creator","description":"A former electrician who traded circuits for sunsets, James Andrew crafts fine-art landscape photography of the Canadian Rockies and roadside surprises. His feed is a patient study in light, quiet moments, and cinematic composition, with prints available online.","purpose":"To show up for the world’s quiet miracles and translate fleeting light into images that make people pause, feel, and want to bring a piece of the Rockies home.","beliefs":"Believes persistence and presence beat luck — you don’t stumble into great shots, you earn them by showing up. Values authenticity, craft, and the slow work of refining an eye over chasing trends.","facts":"Fun fact: James left a stable career as an electrician to photograph the Canadian Rockies and now sells fine art prints. He has ~28.2k followers, follows ~3.2k accounts, and has posted over 20k tweets.","strength":"Exceptional eye for light and composition, relentless consistency (20k+ tweets), strong audience engagement on signature images, and the credibility of having tangible prints to sell.","weakness":"Can be pigeonholed as ‘just pretty landscapes’ which limits broader reach; occasional over-reliance on a single aesthetic; risk of burnout from constant chasing and travel.","recommendation":"On X, lean into storytelling: post short behind-the-scenes threads about how a shot came together, add quick tips or 'shot checklist' moments, and share before/after edits. Pin a tweet linking to limited-edition print drops and a newsletter, use evocative captions with location/context, collaborate with complementary creators (travel brands, gear makers), and engage daily with followers via replies, polls, and occasional time-limited giveaways to boost shareability.","roast":"You left a reliable trade for poetic sunsets and now spends more time whispering to tripods than calling your mom back — at least the barn photos look committed.","win":"Quit a steady job to build a visible, sellable photography brand — tens of thousands of followers, sold fine art prints, and a 'bucket list' shot gone viral."},"created":1774575457200,"type":"the creator","id":"jamesafineart"},{"user":{"id":"973910119938510848","name":"src","description":"full stack designer, creative director and ai explorer — open for work hey@iamnotsrc.com","followers_count":18114,"friends_count":470,"statuses_count":5347,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1803787702006845440/DTAG9C42_normal.jpg","screen_name":"iamnotsrc","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"iamnotsrc.com","expanded_url":"http://iamnotsrc.com","indices":[0,23],"url":"https://t.co/9ARDY1uyiD"}]}}},"details":{"type":"The Creator","description":"src is a full-stack designer, creative director and AI explorer who turns prompts into scroll-stopping visuals and design experiments. Open for work and notorious for tweets that feel like tiny cinematic drops of inspiration.","purpose":"To fuse design craft and AI play into memorable visual experiences that inspire other makers, push creative tools forward, and make the internet a more beautiful place to scroll.","beliefs":"Believes in iterative experimentation, visual storytelling, and that good design should be both human-centered and augmented by smart tools. Values openness (sharing process and prompts), thoughtful risk-taking, and community feedback over gatekeeping.","facts":"Fun fact: src frequently uses MidJourney (see \"wildlife with midjourney\" and other visual experiments) and has a viral streak — the \"Infrared wild west\" post hit ~276k views. They tweet often (5,347 tweets), have ~18,114 followers, and list hey@iamnotsrc.com as contact for work.","strength":"Exceptional at creating high-engagement visual content, strong command of prompt-driven AI art, polished design sensibility from full-stack experience, and an ability to package experiments into viral, shareable moments.","weakness":"Can get lost in endless iterations and side experiments, sometimes prioritizing eye candy over explainer context; may under-monetize attention and avoid systematic audience-building in favor of creative play.","recommendation":"Post process threads that break down a viral piece (prompt → iterations → final), share bite-sized tutorials and downloadable assets, pin a \"how I made this\" thread, use consistent hashtags (#AIArt #MidJourney), engage with top commenters, collaborate with other creators, host an X Space to discuss prompts, and schedule a weekly show-and-tell to convert viewers into loyal followers and clients.","roast":"src spends more time arguing with MidJourney’s prompt parser than with people — the AI has seen more moodboards than their last date, and still gives better feedback.","win":"Turned AI-driven visual experiments into massive reach — e.g., \"Infrared wild west\" (~276k views) — building an engaged 18k-strong audience and a reputation as a go-to creative director/AI artist."},"created":1774575312206,"type":"the creator","id":"iamnotsrc"},{"user":{"id":"1055755673198223360","name":"Hannah Ahn","description":"✶ Head of design & media @superpower","followers_count":16136,"friends_count":1194,"statuses_count":2291,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1989635693291929600/AdYTCJHw_normal.jpg","screen_name":"hannah_ahn","location":"San Francisco, CA","entities":{"description":{"urls":[]}}},"details":{"type":"The Creator","description":"Hannah Ahn is Head of Design & Media at Superpower who pairs polished product thinking with candid, emotionally resonant social posts. By day she crafts delightful UX moments; by night she writes one-line truths that accidentally go mega-viral. Her feed blends hopecore aesthetics, faith-forward quips, and design insights.","purpose":"To craft experiences—both product and personal—that make people feel seen, hopeful, and delightfully surprised; to use design and storytelling to spark connection and optimism at scale.","beliefs":"Authenticity over polish, delight is a design goal, vulnerability builds community, and optimism (sometimes spiritual) is a superpower. She believes great design should feel like a gift and that honest, human content can be more influential than perfect positioning.","facts":"Fun fact: a single candid line—\"i left him\"—reached 31,587,098 views and 343,662 likes, turning a tiny confession into cultural momentum. She’s Head of Design & Media @superpower and curates hopecore moments for a 16k+ audience.","strength":"Keen design sensibility, a knack for emotionally concise storytelling, high virality potential, and the credibility of a product-leader role—she can create beautiful work and make people feel it instantly.","weakness":"Tendency to rely on raw, personal moments that can overshadow professional messaging; content can be episodic rather than strategic, and vulnerability sometimes polarizes or invites over-scrutiny.","roast":"You design interfaces that make people swoon and write tweets that break the internet—too bad you couldn't draft a better long-term relationship wireframe than \"i left him.\"","win":"Turning a two-word, deeply human tweet into a 30M+‑view moment while leading design at Superpower—proof she can move culture and product simultaneously.","recommendation":"Lean into repeatable formats: a weekly \"Design Delight\" thread showing before/after mockups, short behind-the-scenes videos of creative process, and a recurring hopecore roundup. Use pinned threads for context on viral posts, start Spaces or live AMAs to convert viewers into devoted followers, collaborate with other creators/designers, and always attach a bite-sized visual to tweets to maximize reach and retention."},"created":1774575179552,"type":"the creator","id":"hannah_ahn"},{"user":{"id":"105279042","name":"Gizem Akdag","description":"Creative Director, AI Explorer || Creative Ambassador @perplexity_ai || \n\nFor inquiries: hello@gizemakdag.com","followers_count":90567,"friends_count":1407,"statuses_count":16302,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1715718182604775424/hbyXDcq7_normal.jpg","screen_name":"gizakdag","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"linktr.ee/gizemakdag","expanded_url":"https://linktr.ee/gizemakdag","indices":[0,23],"url":"https://t.co/fpBBu46lbx"}]}}},"details":{"type":"The Creator","description":"Gizem Akdag is a Creative Director and AI Explorer who turns minimalist micro-poetry and striking visual prompts into shareable moments. As Creative Ambassador at Perplexity AI she blends design sensibility with experimental AI play to make art feel like a wink and a puzzle. Her feed reads like a tiny gallery of feelings and prompts you want to steal.","purpose":"To translate curiosity and aesthetic intuition into bite-sized experiences that spark wonder, invite play, and make advanced AI feel approachable and emotionally resonant.","beliefs":"Values playful experimentation, craft over noise, and transparent exploration of AI as a creative tool; believes good design should surprise you, language should feel tactile, and community grows through shared curiosity rather than performative virality.","facts":"Fun fact: she signs posts with a 'secret blend' prompt (seen in her top tweets) that doubles as both a creative signature and an open invitation to remix her AI experiments. Also: Creative Ambassador @perplexity_ai and a 90k+ following with multiple tweets exceeding a million views.","strength":"A highly distinctive, memorable voice and visual sensibility that reliably drives viral engagement; strong ability to bridge creative direction and AI experimentation; excellent personal brand alignment (ambassador role, consistent aesthetic).","weakness":"Occasionally cryptic micro-poetry can feel teasingly opaque and may alienate newcomers; tendency to prioritize artful mystery over clear calls-to-action or community dialogue; risk of burnout from sustaining high-volume, high-quality output.","roast":"You write three-word love poems that rack up millions of views, then act surprised when people ask for the TL;DR — it’s like being the author of a blockbuster film who refuses to give spoilers, then gets mad when no one knows what happens.","win":"Built a 90k+ audience and repeatedly created million-view posts while landing the Creative Ambassador role at Perplexity AI — turning playful prompts and minimalist lines into demonstrable cultural currency.","recommendation":"Turn mystery into momentum: pair your signature micro-posts with short threads or 30–60s clips that reveal the 'making of' (prompt, process, tools). Start a weekly 'secret blend' series that teases one reproducible technique, pin a clear CTA to collaborate or commission, and use Spaces or threads for Q&A to convert passive likers into active community members. Cross-post short videos and behind-the-scenes to amplify discovery, and invite 1–2 creator collabs per month to tap adjacent audiences."},"created":1774574957908,"type":"the creator","id":"gizakdag"},{"user":{"id":"1358348947379552260","name":"floguo","description":"design engineer @paradigmai","followers_count":24864,"friends_count":2859,"statuses_count":16327,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1971110908413067264/bc2uw5f6_normal.jpg","screen_name":"floguo","location":"localhost:3000","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"floguo.com","expanded_url":"http://floguo.com","indices":[0,23],"url":"https://t.co/CNTIKsbwEZ"}]}}},"details":{"type":"The Creator","description":"A design engineer who blends obsession with taste and technical craft to build soulful, shareable web experiences. Their feed oscillates between cheeky design memes and thoughtful takes on creative direction, regularly turning niche aesthetics into viral moments. Essentially, they make things that look gorgeous and then make the internet talk about it.","purpose":"To shape digital taste and elevate the craft of design-engineering by creating beautiful, meaningful products and conversations that inspire other makers. They aim to bridge design and code so aesthetics and function feel inevitable together.","beliefs":"Aesthetics matter but should serve clarity; craft + curiosity > gimmicks; sharing knowledge grows the community; authenticity attracts the right audience; design is a form of communication and kindness.","facts":"Fun fact: floguo has ~24.9k followers and has tweeted over 16k times — so they show up. Their tweets have hit quarter-million-plus views (one post reached ~258k views), and they recently announced a summer design-engineer internship at Vercel.","strength":"Killer sense of taste and visual storytelling, strong cross-disciplinary skill (design + engineering), highly engaging voice that turns niche ideas viral, consistent output and a knack for surfacing what’s culturally interesting in design/tech.","weakness":"Perfectionist tendencies that can slow deeper projects, occasional inside-baseball language that alienates newcomers, and a temptation to chase virality over sustained long-form value.","roast":"You style clouds into hardstyle raves and then act surprised when the internet shows up — you’ll over-design a humble button until it graduates with honors and files a tax return.","win":"Built a highly engaged audience (~24.8k) and produced multiple viral tweets (top one ~258k views), plus landed a coveted design-engineer internship at Vercel — proof your mix of taste and craft pays off.","recommendation":"Grow on X by turning viral sparks into repeatable formats: 1) Pin a signature thread about your creative process; 2) Post short process clips/screenshots explaining design decisions (high-res visuals convert); 3) Expand popular tweets into threads that teach step-by-step; 4) Collaborate/duet with complementary creators (engineers, writers, founders); 5) Host occasional Spaces or AMAs to deepen community ties; 6) Keep a regular cadence (3–5 quality posts/day) and engage promptly with top replies to boost algorithmic reach."},"created":1774574804445,"type":"the creator","id":"floguo"},{"user":{"id":"259387161","name":"Jared Erondu","description":"Design @Span_App, recently SVP of Design & Marketing @LatticeHQ, angel investor • created @askplaybook @highrespodcast • proud dad • 🎱, 📷 & Ravens fan","followers_count":22971,"friends_count":885,"statuses_count":21362,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1691998528824856576/Jxryx2ml_normal.jpg","screen_name":"erondu","location":"New York, USA","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"linkedin.com/in/erondu/","expanded_url":"https://www.linkedin.com/in/erondu/","indices":[0,23],"url":"https://t.co/RHlMesifgJ"}]}}},"details":{"type":"The Creator","description":"Jared Erondu is a design-first builder who turns product problems into elegant, useful experiences — former SVP of Design & Marketing at Lattice, now shaping design at Span. He creates podcasts, writes practical design wisdom, and invests in early-stage founders while juggling dad-life, photography, and Ravens fandom.","purpose":"To craft clarity out of complexity: build products, teams, and stories that help people work better and feel understood. He aims to elevate how teams design, ship, and communicate, leaving behind tools and communities that outlast any single product.","beliefs":"Great design starts with understanding the problem; thoughtful craft and empathy win over flashy trends; strong teams and clear mission scale impact; small joys (like elegant charging) matter as much as big metrics.","facts":"Fun fact: Jared has 22,971 followers and has tweeted 21,362 times — so if you drop a design question, there's a good chance he'll have a thread-ready opinion. He created AskPlaybook and HighResPodcast, is an angel investor, proud dad, photographer, billiards fan, and unapologetic Ravens supporter.","strength":"Clarity of thought and communication, ability to scale design into business impact, mentoring and hiring talent, making complex systems feel simple, and converting product craft into storytelling and communities.","weakness":"Can over-iterate in pursuit of craft, spreading attention across too many creative projects at once, and occasionally trading speed for polish — which risks burnout or leaving some ideas half-finished.","recommendation":"On X, lean into short case-study threads that break down design choices step-by-step with visuals and before/after screenshots. Clip podcast moments into short videos, pin a «how I think» thread, host occasional Spaces for Q&A, amplify hiring posts, and use consistent, signature framing (e.g., ‘Understand the problem.’) to make content instantly recognizable.","roast":"You care so much about elegant UX that you probably have a five-step flowchart for picking a coffee mug — and yes, there’s a user research plan for your living room setup.","win":"Played a defining role in scaling Lattice from early days to a high-growth company where brand and UX became core competitive advantages, while building a design org and launching widely-read projects like AskPlaybook and HighResPodcast."},"created":1774574696623,"type":"the creator","id":"erondu"},{"user":{"id":"50257686","name":"Dylan","description":"Photographer & Videographer | Contact: hello@dylancalluy.com | Presets for iPhone: https://t.co/7zoxC7dwGv","followers_count":53063,"friends_count":1105,"statuses_count":38392,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1981623478580047872/sdqRguxU_normal.jpg","screen_name":"DylanCalluy","location":"België","entities":{"description":{"urls":[{"display_url":"bio.site/dylancalluy","expanded_url":"http://bio.site/dylancalluy","indices":[83,106],"url":"https://t.co/7zoxC7dwGv"}]},"url":{"urls":[{"display_url":"bio.site/dylancalluy","expanded_url":"http://bio.site/dylancalluy","indices":[0,23],"url":"https://t.co/7zoxC7dwGv"}]}}},"details":{"type":"The Creator","description":"Dylan is a travel-focused photographer & videographer who makes iPhone shots look cinematic and sellable, mixing gorgeous location posts with practical presets. With 53K followers and multiple viral posts, he teaches others how to get pro results from a phone while touring the world.","purpose":"To democratize beautiful photography by showing that great visuals don't require expensive gear—empowering everyday creators to capture and share their stories with confidence and style.","beliefs":"Creativity should be accessible, consistency beats perfection, visuals tell the story before words do, and teaching others is the best way to sharpen your own craft.","facts":"Fun fact: Dylan has tweeted 38,392 times and one preset post scored over 2,070,830 views — his iPhone preset content routinely turns into viral gold. He also sells iPhone presets and lists contact info right in his bio for commissions and collabs.","strength":"High engagement and clear niche (iPhone travel photography), a monetizable product (presets), consistent output, strong visual eye, and proven viral hooks that convert curiosity into follows and sales.","weakness":"Can be pigeonholed as an 'iPhone-only' creator, risk of audience fatigue from high posting frequency, potential over-reliance on presets rather than long-term education/products, and limited platform diversification.","roast":"You edit iPhone sunsets until they look like they graduated top of their class from 'Cinematic Filters University'—the sun checks your presets for approval before it sets.","win":"A viral preset tweet that scored over 2 million views, turning a simple iPhone workflow into a signature product and bringing major visibility and sales.","recommendation":"Pin a conversion-focused tweet linking to your presets and email signup; post consistent before/after carousels and short edit reels showing the exact steps; run a limited-time preset bundle giveaway to capture emails; collaborate with other travel creators for cross-promotion; publish a weekly mini-thread breaking down one edit or location tip; repurpose long-form tutorials into short X videos and use clear CTAs directing traffic to your presets and newsletter."},"created":1774574460399,"type":"the creator","id":"dylancalluy"},{"user":{"id":"2178040394","name":"Déborah","description":"Exhibition of my AI Illustrations and videos by Grok Imagine and Art of all kinds!\n Follow me for Art","followers_count":125773,"friends_count":3485,"statuses_count":91010,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1605451924144373760/K27zpEfc_normal.jpg","screen_name":"dvorahfr","location":"France","entities":{"description":{"urls":[]}}},"details":{"type":"The Creator","description":"Déborah is a playful and empathetic AI artist who showcases Grok Imagine illustrations and videos alongside other art forms. Her feed mixes heart-tugging moments, animal charm, and viral visual content that keeps 125k+ followers coming back. She creates with warmth and a knack for turning simple posts into emotional, shareable moments.","purpose":"To spark joy and wonder through visual storytelling, making advanced AI art feel human, relatable, and shareable — and to build a welcoming community that cares as much about feeling as about form.","beliefs":"Art should move people first and impress algorithms second; technology (like Grok Imagine) is a creative tool that amplifies empathy; community grows when you share both beautiful work and authentic emotion.","facts":"Fun fact: Déborah has 125,773 followers, has tweeted over 91,000 times, and regularly credits Grok Imagine for her AI illustrations — plus she’s proven she can hit the millions in views (one post reached 6.46M views).","strength":"Relentless output and emotional resonance: a huge tweet count and genuine-sounding, shareable posts mean strong engagement and a loyal audience that responds to both visuals and feelings.","weakness":"Over-attachment to trending personalities and emotional posts can pigeonhole her brand; plus tweeting this often risks burnout and dilutes a clear artistic signature.","roast":"Déborah posts so often she’s got more drafts than an art museum has frames — if tweeting were an Olympic sport she’d have enough medals to open a gallery dedicated to 'Gold for Over-sharing.'","win":"Built a 125k+ following and scored multiple viral hits — including a post that earned 94k likes and another that topped 6.46M views — proving her blend of AI art and heartfelt captions truly connects.","recommendation":"Pin a ‘best of’ gallery and an explainer thread about your Grok Imagine process to turn casual viewers into followers; post short behind-the-scenes videos showing prompts → sketch → finished piece, use consistent hashtags (#AIart, #GrokImagine), host monthly X Spaces or AMAs, collaborate with fellow creators for cross-pollination, and schedule high-impact posts (visuals at peak times) while saving personal or topical posts for thoughtful engagement so your brand stays artist-first and not just reaction-first."},"created":1774574432598,"type":"the creator","id":"dvorahfr"}],"activities":{"nreplies":[],"nbookmarks":[],"nretweets":[],"nlikes":[],"nviews":[]},"interactions":null}},"settings":{},"session":null,"routeProps":{"/creators/:username":{}}}
SuperX
