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Top sponsors: @anarlogapp @compai @getmementioned

767 following127k followers

The Entrepreneur

Dagobert is a once-broke indie hacker turned high-energy startup storyteller who now monetizes his hard-earned street cred by selling SOC2 compliance at @compai. He blends brutal honesty about failure with meme-ready takes and a knack for turning startup pain into viral content. His timeline reads like a founder memoir: hustle, heartbreak, pivot, and cash flow.

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Dagobert: you went from ‘starving indie hacker’ to ‘corporate tailor-made suit’ so fast we thought you were trying to cosplay Scrooge McDuck, quacking about freedom while you swim in compliance audits and ROI spreadsheets.

Built a huge, loyal audience (123k+) from candid founder storytelling and successfully turned that audience into a lucrative role selling SOC2 compliance at @compai, proving that authenticity plus hustle can be a sustainable business model.

To translate messy founder experience into practical, profitable pathways, helping startups and builders trade romantic struggle for sustainable revenue while building a personal brand that converts attention into real business.

Believes in grit over glamour, storytelling as currency, and that transparency about failure is the fastest route to credibility. Values practical revenue-first decisions, community lessons learned, and that you can be both human and profitable without apologizing for either.

Massive audience and engagement, authentic storytelling that resonates with founders, high resilience from long-term hustle, strong sales instincts and ability to monetize expertise, and a talent for making complex topics (like SOC2) shareable.

Risk of being labeled a 'sellout' by parts of the indie community, occasional over-sharing or repetitive nostalgia, emotional attachment to past projects that can color messaging, and a tendency to prioritize virality over nuance.

Post more short, actionable threads that tie startup lessons to concrete revenue moves and SOC2 use-cases; repurpose top memes into follow-up threads or mini case studies; host regular X Spaces/Q&As to convert followers into customers; pin a clear CTA (newsletter, consult, product demo) and use polls to increase engagement and product-market validation.

Fun fact: He spent 7 years as a broke indie hacker and then pivoted to selling SOC2 compliance, now he has 123,218 followers and tweets like it's a side hustle (124,826 tweets). He also co-founded a startup that ran for 5 years before he and his wife decided to fold it, experience he tweets about with brutal, meme-filled honesty.

Top tweets of Dago

My wife and I decided to give up on our startup @logologydesign It was a tough decision to make, especially after spending 5 years and almost all of our savings to bootstrap it. But the reality is that despite our best efforts, we never found a way to grow beyond survival profitability. Sure we had some wins, and I'm proud that we brought it to ~$3k revenue per month (+ $5k from my twitter course). But with the cost of living + running a business in France, it's barely enough to survive. And because our product doesn't have recurring revenue, we have to find 100+ new customers each month. This puts us under massive pressure. We thought of trying to switch to a recurring revenue model and invest in SEO, but with the uncertainty caused by A.I (both for acquiring customers and designing logos), we don't feel confident it would be enough. We could also try to raise money and hire a couple of people to offload some of the pressure... But after 5 years of fighting, we're exhausted, out of motivation, and out of money. So we decided it's better to call it quits 😞 I feel ashamed to not be one of the "successful founders" I see on twitter every day. I feel stupid that all the time and money spent wasn’t enough to make it. I also feel silly for celebrating that we reached profitability a few months ago... then a couple of months later it was already back below survival level 🤦‍♂️ I stopped tweeting this past few weeks because I feel like a loser and a failure. I’m afraid people will lose interest in me if I stop sharing motivating tweets. But at some point, I had to face the truth that I just can’t do it anymore. Last February I suffered a massive burnout. My heart rate started going crazy every time I stood up. I had to lay in bed for weeks and it was so bad that I thought it was long covid. Now I'm able to walk again but I need to take it slow and monitor my heart rate for random spikes throughout the day. The burnout also triggered a problem with my eyes. For the past month I get dazzled by bright lights like computer screens or traffic lights. Even just a sunny day is difficult to handle. I went to the eye doctor and they said spending so much time looking at screens without rest eventually damaged my eyes, and I'll need to wear glasses to see normally again. Destroying my health like this was not what I envisioned when we decided to bootstrap a startup 5 years ago. Our dream was to build a useful product, make a living on our own terms, and help other founders do the same. We were idealistic and thought having a good idea + working hard was enough to succeed. But competing in the crowded logo niche means that we struggled to make ends meet from the day we launched. We also made some bad strategic decisions which meant we had to overwork constantly just to stay above water. We didn't have time for hobbies, fun, or even romantic time with each other anymore. We spent every waking hour worrying about how to get our next customer. In the rare vacations we took, we couldn't relax because we kept thinking about it. Every. Single. Day. Somewhere on the way to chasing our dreams, we got lost. Instead of trying to live the life we wanted, we started sacrificing everything we cared about just to reach “success” at any cost. The burnout I had was a wake-up call that we can't keep going like this. The glasses I wear will forever remind me of the limits of my body. So that's why we're making this drastic change. My wife will keep the site running while she figures out what she does next. She might simply go back to designing custom logos like before, so if you need one just hit her up @LucieBaratte. (it starts at $3k but she's one of the best in the biz) On my end, I decided to go back to a job. I never thought I'd do this but I really need to put a stop to the crazy hours and constant financial pressure. I hope working on a product without having to worry about money will make work enjoyable again. I think someday I'll come back to building startups, but for now, I have no motivation for it. I need time to recover and live a simpler life for a while. Now even though it's a difficult time, there's one positive thing I'd like to mention. When I was at my lowest, dozens of friends I made on Twitter supported me. I exchanged DMs with many founders who gave me insights and perspective, and made it 10x easier to find a way out. Having followers is nice, but when I hit rock bottom and stopped tweeting, it wasn't worth much. However, the friends I made along the way had my back and it made all the difference. So I just want to say THANK YOU to all who supported me during this tough time. You truly are the best part of this journey 🥲 I'll be back with new tweets soon. Lots of lessons I want to share. Love you all 💙

899k

Most engaged tweets of Dago

My wife and I decided to give up on our startup @logologydesign It was a tough decision to make, especially after spending 5 years and almost all of our savings to bootstrap it. But the reality is that despite our best efforts, we never found a way to grow beyond survival profitability. Sure we had some wins, and I'm proud that we brought it to ~$3k revenue per month (+ $5k from my twitter course). But with the cost of living + running a business in France, it's barely enough to survive. And because our product doesn't have recurring revenue, we have to find 100+ new customers each month. This puts us under massive pressure. We thought of trying to switch to a recurring revenue model and invest in SEO, but with the uncertainty caused by A.I (both for acquiring customers and designing logos), we don't feel confident it would be enough. We could also try to raise money and hire a couple of people to offload some of the pressure... But after 5 years of fighting, we're exhausted, out of motivation, and out of money. So we decided it's better to call it quits 😞 I feel ashamed to not be one of the "successful founders" I see on twitter every day. I feel stupid that all the time and money spent wasn’t enough to make it. I also feel silly for celebrating that we reached profitability a few months ago... then a couple of months later it was already back below survival level 🤦‍♂️ I stopped tweeting this past few weeks because I feel like a loser and a failure. I’m afraid people will lose interest in me if I stop sharing motivating tweets. But at some point, I had to face the truth that I just can’t do it anymore. Last February I suffered a massive burnout. My heart rate started going crazy every time I stood up. I had to lay in bed for weeks and it was so bad that I thought it was long covid. Now I'm able to walk again but I need to take it slow and monitor my heart rate for random spikes throughout the day. The burnout also triggered a problem with my eyes. For the past month I get dazzled by bright lights like computer screens or traffic lights. Even just a sunny day is difficult to handle. I went to the eye doctor and they said spending so much time looking at screens without rest eventually damaged my eyes, and I'll need to wear glasses to see normally again. Destroying my health like this was not what I envisioned when we decided to bootstrap a startup 5 years ago. Our dream was to build a useful product, make a living on our own terms, and help other founders do the same. We were idealistic and thought having a good idea + working hard was enough to succeed. But competing in the crowded logo niche means that we struggled to make ends meet from the day we launched. We also made some bad strategic decisions which meant we had to overwork constantly just to stay above water. We didn't have time for hobbies, fun, or even romantic time with each other anymore. We spent every waking hour worrying about how to get our next customer. In the rare vacations we took, we couldn't relax because we kept thinking about it. Every. Single. Day. Somewhere on the way to chasing our dreams, we got lost. Instead of trying to live the life we wanted, we started sacrificing everything we cared about just to reach “success” at any cost. The burnout I had was a wake-up call that we can't keep going like this. The glasses I wear will forever remind me of the limits of my body. So that's why we're making this drastic change. My wife will keep the site running while she figures out what she does next. She might simply go back to designing custom logos like before, so if you need one just hit her up @LucieBaratte. (it starts at $3k but she's one of the best in the biz) On my end, I decided to go back to a job. I never thought I'd do this but I really need to put a stop to the crazy hours and constant financial pressure. I hope working on a product without having to worry about money will make work enjoyable again. I think someday I'll come back to building startups, but for now, I have no motivation for it. I need time to recover and live a simpler life for a while. Now even though it's a difficult time, there's one positive thing I'd like to mention. When I was at my lowest, dozens of friends I made on Twitter supported me. I exchanged DMs with many founders who gave me insights and perspective, and made it 10x easier to find a way out. Having followers is nice, but when I hit rock bottom and stopped tweeting, it wasn't worth much. However, the friends I made along the way had my back and it made all the difference. So I just want to say THANK YOU to all who supported me during this tough time. You truly are the best part of this journey 🥲 I'll be back with new tweets soon. Lots of lessons I want to share. Love you all 💙

899k

I’m jealous of @levelsio. I’m jealous he makes 1000x more money than me. I’m jealous he gets 1000x more views than me. I’m jealous he got retweeted by Elon Musk. I’m jealous we’re the same age but his life is 10x more impressive than mine. I’m jealous he has the confidence to launch projects just because he enjoys it. I’m jealous he is not scared of what people think of him. I’m jealous of the love he gets doing what he wants, while I spent my life trying to please people. I’m jealous of thinking that I am enough.

478k

Imagine your Twitter feed only showed people who won the lottery. Every day you only see posts from people who won big. Within a few weeks you’d start to think winning the lottery is normal. And you'd probably start playing the lottery yourself 🤑 At first you would lose of course. But then one day you’d get lucky and win your first $100. And since you’re seeing daily posts of lottery winners, you’d think « this is proof the lottery is working, I just need to learn how to play it better » Then you’d meet a community of full-time lottery player. Every time you have a small win, they support and boost you. "You're on the right path bro, you're gonna make it!" So you quit your job and focus 100% on the lottery. You still see posts about other people who win big everyday. And you’re sure it’s only a matter of time until it’s your turn. But the months go by, and you’re still only winning $100 here and there. But one time you win $10,000! (after spending $20,000) Its crazy! And you think you finally figured it out! But the next day you’re back to losing. Now the years go by, and you still see the daily stream of winners celebrating on your feed. But you’re still nowhere as successful as them. And you start wondering. Why am I still not winning? Is there something wrong with me? Am I stupid? But there is nothing wrong with you. You just made the mistake of believing the algorithm. The algorithm which gives 100x more visibility to the winners, and makes it seem like everybody but you is winning. But the truth is only 0.1% of people win anything significant at the lottery. Most people fail, but you will never see or hear about them, because of the algorithm. There’s nothing wrong with you, you’re just a normal person who didn’t win the lottery. Like basically 99% of people on earth. Your perception that you should’ve won was just a fantasy driven by social media algorithms. This realization makes you feel sad for a while, but after a few days you feel liberated. You stop thinking there’s anything wrong with you for losing at the lottery, and you start coming back to your real life, and look for a job again. You’re just a normal person and that feels good. No need to win big, just build a good life. Once you start realizing this, you try to warn the other lottery players. You tell them about this reality, but they don’t listen. They’re too addicted themselves. So they dismiss you as a loser who gave up too quickly, and cast you away. But in reality you just woke up to the fantasy and tried to help them. Indie hacking is a cult.

434k

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