US Twitter trends are driven by NFL and NBA games, late-night TV, presidential politics, and pop culture: Taylor Swift, major film releases, Saturday Night Live. Trends typically peak in the evening Eastern time and skew toward whatever is airing live on cable news or sports networks. Outside primetime, tech announcements (Apple, Tesla, OpenAI) and Wall Street earnings days reliably push topics into the top 10.
The list above is X's own trends feed for United States, refreshed roughly every 15 minutes. We don't curate or reorder. X computes trends from the rate of new posts mentioning each topic, normalized for the size of the location, so a trend specific to United States can rank above one that's larger globally.
For posts aimed at a United States audience, this list is usually a better starting point than the worldwide trends. Local sports, politics, and TV releases drive the United States trend list in a way they rarely reach the global feed.
Twitter trends are the topics, hashtags, and phrases being discussed most on X (formerly Twitter) right now. X surfaces a ranked list of trends per location based on the volume and velocity of recent posts. The list rewards conversations that spike quickly, not just topics with sustained chatter, which is why trends turn over within hours rather than days.
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