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Founder of @NPDigital. New York Times bestselling author, Forbes top 10 marketer, and creator of 1 of the 100 most brilliant companies by Entrepreneur Magazine.
The Influencer
High-energy marketing maestro and founder of NP Digital who turns SEO science into readable playbooks. A New York Times bestselling author and Forbes-recognized top marketer, he doles out practical, no-fluff advice to help businesses grow.
You’ve posted so many marketing tips you could optimize a potato into a brand, which is impressive, but yes, we’re still waiting for the tweet that admits caffeine is your real growth hack.
Built NP Digital into an industry-leading agency, landed on the New York Times bestseller list, and earned recognition as one of Entrepreneur Magazine’s most brilliant companies, turning thought leadership into real-world business success.
To teach founders and marketers how to turn attention into customers by blending data, storytelling, and repeatable tactics, democratizing elite marketing know-how so small teams can punch above their weight.
Great marketing is invisible yet memorable; creativity plus patience beats shortcuts; data should guide decisions but storytelling seals the deal; consistent value attracts long-term loyalty over quick hacks.
Authority and clarity: massive credibility, prolific output, and the ability to turn complex SEO/marketing tactics into bite-size, actionable advice that audiences can implement immediately.
Can feel formulaic or promo-heavy at times, when every post is a tip, novelty fades; also risks undervaluing nuance in favor of bite-sized frameworks.
Post strategic tweetstorms that start with a provocative hook, follow with 5, 8 actionable steps (with visual carousels), and end with a clear CTA. Pin a high-value thread, host regular X Spaces for live Q&As, collaborate with complementary creators for cross-pollination, and repurpose long-form content into short videos and threads to boost shareability and new-follower conversion.
Fun fact: he’s tweeted 27,365 times and follows only 86 people, proof he prefers broadcasting value over scrolling. Also: founder of NP Digital, a NYT bestselling author, and listed among Entrepreneur Magazine’s 100 most brilliant companies.



