Get live statistics and analysis of Jordan Hill 💻⚡️ Shopify Plus CRO, Design & Dev's profile on X / Twitter

Founder of ThatWorks.agency 🧑💻 Optimising £650m revenue a year 🧨 Team of 32 experts ready to help you convert more customers.
The Entrepreneur
Founder and Shopify Plus CRO who obsessively squeezes more revenue out of every pixel, leading a 32‑person team that optimises £650M in annual sales. Practical, data‑driven, and unafraid to give away the playbook while still arguing with fintechs on Twitter.
Jordan optimises checkouts so well he probably A/B tests his snacks, then tweets a crisis when Revolut loses £30k like it’s an unexpected bug in his morning routine.
Built and leads a 32‑person CRO, design & dev team that collectively optimises £650M in annual revenue, and created a cart template trusted by 8‑figure Shopify brands that he gave away for free.
To make ecommerce brands measurably more profitable by turning tiny UX and checkout tweaks into major revenue wins, and to scale a team that turns conversion science into repeatable products and playbooks.
Data > guesswork. Small design and UX changes compound into huge revenue lifts. Sharing real, tested templates builds trust and growth faster than gatekeeping. Efficiency matters, spend smart, iterate fast, and call out broken systems when they fail customers.
Relentlessly data‑first CRO instincts, practical templates and assets that deliver real lifts, strong product/tech chops, and a founder's hustle that turns freebies into lead magnets and community momentum.
Can be blunt and impatient (e.g., public Revolut callouts), sometimes frugal to the point of debating $720 subscriptions, and prone to focusing on conversion wins over long‑term brand storytelling.
Pin the free cart template tweet and turn it into a multi‑tweet case study thread showing before/after metrics. Post short walkthrough videos and GIFs of the template in action, host occasional X Spaces CRO clinics, run weekly micro‑case threads (A/B test + result) and use CTAs that collect emails for a conversion‑growth newsletter.
Fun fact: Jordan publicly gave away the exact cart template used by 8‑figure Shopify brands for free. He once joked that a delivered desk gave him +25% testosterone and +25% MRR. Tweets frequently (5,884 tweets) and runs a 32‑expert team optimising £650M/year.
Top tweets of Jordan Hill 💻⚡️ Shopify Plus CRO, Design & Dev
£30,000 stolen overnight from a virtual card from Revolut on our business account. Same amount, over and over again without a single thing done to prevent it - but when I put my card details in anywhere online I have to 2FA them for payment to go through??? Only letting me report like 10 transactions as fraud in the app. No number to call. Wtf! @RevolutApp @RevolutBusiness






