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Founder of ThatWorks.agency | CRO & Shopify Agency Optimising $750m Per Year | Shopify Premiere Partner

678 following5k followers

The Entrepreneur

Founder and Shopify Plus CRO who obsessively squeezes more revenue out of every pixel, leading a 32‑person team that optimises £650M in annual sales. Practical, data‑driven, and unafraid to give away the playbook while still arguing with fintechs on Twitter.

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Jordan optimises checkouts so well he probably A/B tests his snacks, then tweets a crisis when Revolut loses £30k like it’s an unexpected bug in his morning routine.

Built and leads a 32‑person CRO, design & dev team that collectively optimises £650M in annual revenue, and created a cart template trusted by 8‑figure Shopify brands that he gave away for free.

To make ecommerce brands measurably more profitable by turning tiny UX and checkout tweaks into major revenue wins, and to scale a team that turns conversion science into repeatable products and playbooks.

Data > guesswork. Small design and UX changes compound into huge revenue lifts. Sharing real, tested templates builds trust and growth faster than gatekeeping. Efficiency matters, spend smart, iterate fast, and call out broken systems when they fail customers.

Relentlessly data‑first CRO instincts, practical templates and assets that deliver real lifts, strong product/tech chops, and a founder's hustle that turns freebies into lead magnets and community momentum.

Can be blunt and impatient (e.g., public Revolut callouts), sometimes frugal to the point of debating $720 subscriptions, and prone to focusing on conversion wins over long‑term brand storytelling.

Pin the free cart template tweet and turn it into a multi‑tweet case study thread showing before/after metrics. Post short walkthrough videos and GIFs of the template in action, host occasional X Spaces CRO clinics, run weekly micro‑case threads (A/B test + result) and use CTAs that collect emails for a conversion‑growth newsletter.

Fun fact: Jordan publicly gave away the exact cart template used by 8‑figure Shopify brands for free. He once joked that a delivered desk gave him +25% testosterone and +25% MRR. Tweets frequently (5,884 tweets) and runs a 32‑expert team optimising £650M/year.

Top tweets of Jordan Hill ⚙️ CRO for Shopify Brands

One of the genuinely biggest catalysts for growth was when one of our customers randomly gave me Modafanil to try 😂 and it changed my life. (He knows who he is 😂) I felt like a weight has been lifted from my shoulders and I had no issue sitting and smashing through tasks one after another. Before this I’d be sat staring at my computer being unable to start a task, and putting incredibly important things off for months at a time. For example, I’d get parking tickets constantly. I’d open the letters, and instead of paying them I’d literally put them off to the point I’d have bailiffs knocking on my door collecting £1000 instead of the £30 it originally was. I knew I needed to do it, I had the money to do it, the consequences were getting worse, but I still couldn’t make myself do it. Majority of people would just read this and think you’re just lazy as fuck. It’s hard to put into words the feeling but it was like this for pretty much everything in my life and business. It was a miracle I even managed to be remotely successful before this. I’ve been off it for about a year at this point, battling to stay productive but just couldn’t stand it anymore so when I moved over to Dubai I decided to go get a psychological examination on why I am so chronically unproductive. Turns out I’ve got mega ADHD, and been given concerta to help. The first time I had it just on the smallest dose I got the eureka moment again. I can actually sit and focus, and complete tasks. It’s estimated a huge portion of entrepreneurs have it, because people with adhd constantly chase dopamine in everything they do, can handle uncertainty better then others and have a bigger risk tolerance. All the hallmarks of a scaler. But there’s naturally big downsides. Genuinely tho if it sounds like you get checked, my life is literally 3x better with medication. I feel like a new human being and my life quality is so much better.

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Most engaged tweets of Jordan Hill ⚙️ CRO for Shopify Brands

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