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Turned a single curated thread into a breakout moment: ~32.7 million views, ~139K likes, and a permanent reputation as the place to find the internet's wildest clips.

To turn everyday internet chaos into instant laughter and shareable moments, creating a reliable dopamine hit for strangers scrolling at 2 a.m. Their mission is to be the go-to source for clips people can't help but retweet.

Believes humor is the universal connector, that short-form content should hit hard and fast, and that virality beats etiquette (hence following nobody). Values entertainment, surprise, and the communal thrill of 'you have to see this.'

Expert curatorial instinct for viral clips, knack for punchy captions that spark massive engagement, consistent posting cadence, and an unmistakable, meme-ready voice.

Little to no two-way community building (follows 0, low engagement with replies), over-reliance on curated clips might limit original identity, and vulnerability to algorithm shifts or platform policy changes.

Start engaging: pin a welcome thread, reply to top fans, and use short native videos with captions to boost reach. Post occasional behind-the-scenes or creator-voice takes to humanize the brand, run a recurring hashtag thread (e.g., #CookieClips), collaborate with creators for cross-promotion, and test X Spaces or short polls to turn passive viewers into loyal followers.

Fun fact: they have 99,575 followers, follow 0 people, and just 655 tweets. One thread, “The craziest clips on the internet”, scored ~32.7 million views and pulled in 139K likes, proving curated chaos is a winning formula.