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Partner at Optizio | Building Shopify apps: @DiscountKit, Stackable Discounts | Insights on building apps with all the latest tools.

980 following1k followers

The Entrepreneur

Sam 🛍️ is a product-first entrepreneur building Shopify apps (Discount Kit, Stackable Discounts, Code Bulk) and sharing practical, technical playbooks on using the latest tools. He celebrates the Shopify community, ships features that just work, and quietly wins by turning simple ideas into recurring revenue. Expect clear product updates, growth metrics, and helpful walkthroughs.

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You celebrate a mystery package from Shopify like it’s an Oscar, meanwhile your apps quietly babysit hundreds of merchants every month and still charge less than a coffee. Humble pricing, undefeated results; you could monetize a TED talk but you’d rather ship another bugfix at 2am.

Turning Code Bulk into a low-churn, self-sustaining app that attracts 100, 200 new brands per month while demanding almost no support, the kind of product-market-fit win founders dream about.

Build reliable, low-friction commerce tools that let merchants and devs move faster, shipping pragmatic apps that solve real problems and scale without drama.

Community > hype; product-market fit beats fancy marketing; simplicity is a feature; ship early, iterate quickly; transparency about metrics and learnings helps everyone grow.

Practical product instincts (low churn, low support), strong technical knowledge of Shopify, ability to launch valuable features (Discount Kit LIVE), excellent community ties and credibility with platform folks, and a metrics-driven mindset that turns small wins into sustainable growth.

Tends to under-invest in deliberate audience-building and storytelling, great product signals but modest personal brand amplification; can lean so product-first that marketing and community rituals are left to chance.

Pin a signature case-study thread (e.g., 'How Code Bulk scaled to 100, 200 brands/month, thread') and turn product updates into short, visual threads and demo GIFs. Post consistent 'build in public' threads with concrete numbers, playbooks, and code snippets. Host occasional Spaces or AMAs with merchants and devs, collaborate with Shopify devs/influencers for RTs, and ask customers to share screenshots/reviews you can quote-tweet. Use clear CTAs (signup, demo, tutorial) and repurpose threads into short videos for higher reach.

Fun fact: Code Bulk is quietly growing by 100, 200 brands per month with $9.99/month pricing (first 500 codes free) and generates many of its own app store reviews via the review request API. Also: one of Sam's tweets about the theme code editor hit ~32k views, he knows how to catch developer attention.

Top tweets of Sam 🛍️

Just received a mystery package from @Shopify - what an absolute treat of a surprise 🤯! Thank you @harleyf, @tobi, @jzazove, @dave_cameron (and everyone else). I love how this community supports, celebrates and recognises 💚 💎

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The magic of @heymantle - IMO. We've been using Mantle for quite a long time now, so thought I'd do a little walk through of what we find most useful and how we actually use it.

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Launching a Shopify App in 2020 We (@megastoat, @GavynLeavitt and myself) recently went through the no-so-fun work to sunset v1/v2 of our first Shopify application Stackable Discounts, so I thought it the right time to reminisce a

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Every day, more and more I feel like my job is QA at @Shopify 😂 Honestly, some projects really feel only half finished.

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And just like that....@shopify/polaris (React) is fully gone...the end of an era!

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Completed it mate: * Run 1,000km * 50 reviews for @DiscountKit * 10 reviews on CodeBulk * MRR A goals surpassed Tomorrow - two weeks in the Italian/Swiss alps! ❄️ ⛷️

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Most engaged tweets of Sam 🛍️

Just received a mystery package from @Shopify - what an absolute treat of a surprise 🤯! Thank you @harleyf, @tobi, @jzazove, @dave_cameron (and everyone else). I love how this community supports, celebrates and recognises 💚 💎

5k

Launching a Shopify App in 2020 We (@megastoat, @GavynLeavitt and myself) recently went through the no-so-fun work to sunset v1/v2 of our first Shopify application Stackable Discounts, so I thought it the right time to reminisce a

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⏰⏰⏰ NEW ULTIMATE BFCM STRATEGY FOR @Shopify STORES ⏰⏰⏰ I call this the 'overwhelm' strategy. Unfortunately, Shopify only allows you have 25 automatic, and 5 manual discounts per order., otherwise this would be more impactful. PS. not financial advice/DO NOT DO THIS

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Just upgraded @DiscountKit to utilise the new @ShopifyEng <SaveBar /> component. What do we think, cute or nah?

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I've got some big news...I found my long lost twin brother @joshgosse. So grateful to teach him some programming! In all seriousness, thank you for the SICK @heymantle shirt!

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Who wants a video on how to scale your "complicated" @Shopify functions to 500 cart lines? Leave an emoji of choice in replies. tldr: you can't quite yet, because the scaling factor only kicks in above 200 cart lines, but the input size limit is hit before that.

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This week feels crazy for London @Shopify: * Wednesday night - @heymantle, @LoveLoyaltyApp, @epsifund fancy dinner * Thursday bright and early - @charleagency run club * Thursday evening - @judgeme_reviews meetup * Friday full day - Craft & Work with @keirwhitaker AND @liam_at_shopify @heymantle @zapiet @TSupportHeroes

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