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Reminder, there’s only approx 100,000 Ultra High Net worth ($30M+) individuals in the USA Of that, only about 5-10% are under 40. Yet somehow, they’re all on money Twitter 🤣

I watched a buddy of mine go from $30K/mo to $600K/mo in just 6 months. But the way he grew that makes 0 sense to me. Francisco, founder of Nurse Babes. Sells orthopedic sneakers to nurses. Now pulling $5M+ annually with 565,000+ customers. He started as a dropshipper, literally. Tested different products, found one that clicked with nurses, and went all in on building a real brand around it. We have a shared Slack and talk every couple of weeks. TxtCart's been with him since the beginning, powering his cart recovery and campaigns. I've watched the whole thing unfold. Through our platform alone, he's recovered $141K with a 13.9x ROI and 30% recovery rates. And honestly? The way he runs it drives me insane. He's very laissez-faire and hands-off. Brought on an agency and gave them total ownership. Hires someone for ops, doesn't hover at all. Almost to a detriment in my opinion, but it works for him. Most founders at his stage are buried in the details, they: - Test everything - Review every metric - Manage every piece of the business themselves Francisco's in Puerto Rico running a $5M+ brand without losing his mind over any of it. I'm not saying his approach is the blueprint for everyone. It's probably not. But watching someone scale like that while staying this detached from the day-to-day is wild. Most founders would've burned out or imploded by now. He just keeps winning.

At $60K/month, I thought hitting $100K would solve everything. At $100K I thought $1M ARR was the magic number. Now at $2.6M ARR, I'm pretty sure $5M won't fix sh*t either. Point is, when TxtCart was doing $60-70K/month, I was in SURVIVAL MODE. I was constantly stressed about whether I could pay myself the salary I needed to maintain my lifestyle while growing the company. That mental loop of "this could all disappear tomorrow," even though it made zero sense. Hit $100K/month and some of that lifted. Then December 2024 happened. I was pretty tied into our financials and forecasts (usually pretty good at predicting what's coming). But we grew 40% month over month. Went from around $1M to nearly $2M ARR in 30 days. We ran a 25% off promo on SMS campaigns just to test if pricing was the bottleneck. Turns out people were willing to overlook a less polished product if the rates were attractive. The other thing that caught me off guard was Q1 2025. Usually, we see a MASSIVE pullback after Q4 (seasonality hits, campaign spending drops hard). Didn't happen. From March onward, we basically stayed at December levels or grew month over month. Now we're at $2.6M ARR. And here's what I've realized as a bootstrapper: The problems didn't disappear. They just EVOLVED. At $60K I was stressed about paying myself. At $100K I was stressed about maintaining growth. At $2.6M I'm stressed about hiring, infrastructure, and positioning for $5M. I keep telling myself that hitting $5M will fix the current money issues. It won't. There will just be DIFFERENT money issues. You're either optimizing for growth or profitability (hard to do both at the same time). Your problems scale with your revenue. There's no magic number where everything gets easy and you can just coast. You just unlock new problems that require different solutions. At least the bank account looks better while you're stressing though.

0% conversion rate? 🫣

Prioritizing fitness over finances in your 20s is dumb as f*ck. You're not healthy... you're just broke with a six-pack. In my 20s, I sacrificed my body to build a multi-million dollar SaaS. Working construction 7 am to 7 pm, while building TxtCart 7 pm to 11 pm meant something had to give. For me, it was fitness and eating right. Because spending 2 hours daily on the gym and meal prep wasn't realistic when I had unlimited sh*t to build with limited time. I knew I could fix it later when I had money and freedom. Now I'm 7 months into getting back in shape. Can afford the meal plans, personal trainers, and time to actually prioritize it. Look at Bezos. Dude was a scrawny dweeb for decades. Now he's jacked at 60 + got a hot new wife. Your 20s are for stacking cash and building skills. You can buy your health back later with better resources and less stress... But can't buy back wasted years.

making $10K+/mo in your 20s and financing a BMW is peak stupidity you're not rich… you're just broke with a nice car. when i was pulling $125K at my corporate job while grinding for TxtCart nights and weekends (and taking nice distributions), I could've flexed hard but i didn't. I wasn't frugal… just had FINANCIAL DISCIPLINE (which most don’t have) because the $3K I would've spent on a super car payment went straight into my investment accounts instead. my mentality was simple: sacrifice your 20s or struggle in your 30s most people don't figure this out until they hit 30, which puts them a FULL DECADE behind. and in investing, time is EVERYTHING because compounding doesn't wait for you to get your sh!t together. you don't need to live like a monk, but STOP buying stupid sh!t to impress strangers. 10 years of investment can make you 95% ahead of people still paying off their cars

This is how top brands structure their welcome flow to hit 30-40% of revenue without heavy discounting...

They’re all grifters. Do you understand?

Blaming your parents is the reason you're still broke at 30. Most of you are too scared to admit it. I'm 27 with a multi-million dollar SaaS because I realized mine raised me right. They taught me that time was my most valuable asset. To say no to distractions. To build discipline instead of chasing dopamine hits at clubs. In my 20s, I cut out everything that didn't serve my goal. Video games, clubs, hangovers, ALL OF IT. I watched college friends spend every weekend at bars. Thousands of dollars and hundreds of hours wasted. Now they're broke, burnt out, and asking how I built wealth so young. The answer? Better parenting and better choices. You can blame your upbringing all you want. But you're still responsible for what happens next. Stop wasting years you can't buy back

I worked with a women's supplement brand that recovered $160K in abandoned carts last month. They stopped blasting discount codes and started asking questions instead. HerPlus sells health supplements to women. Cart abandonment was killing them. Most brands panic and spam 20% off codes, hoping someone bites. HerPlus did the opposite. They switched to TxtCart for conversational SMS, where they: • Asked about each customer’s wellness goals • Made personalized product recommendations • Guided shoppers back naturally to complete their purchase 21x ROI, 10% recovery rate, 60K+ conversations turning into orders. The majority of brands are still sending the same robotic "COMPLETE YOUR ORDER" bullsh*t and wondering why nothing converts. This one just talks to people like humans. Obviously, I'm biased since they use our platform. But watching brands scale by fixing simple sh*t everyone ignores never gets old.

5 red flags you're scaling wrong 🚩 You're outsourcing before you've done the work yourself 🚩 You expect "work-life balance" at a growth-stage startup 🚩 You're hiring for today's problems, not tomorrow's scale 🚩 You can't explain what success looks like in the role 🚩 You're hiring VAs instead of real talent

You're ahead of 90% of entrepreneurs if you've got a 9-5. I've seen friends quit their jobs because they had an idea, and then three months go by with NO TRACTION. Six months in, the money runs out, the business shuts down, and they're right back where they started - looking for another job. That's what happens when you don't have CASH FLOW. Most businesses fail because they RUN OUT OF MONEY. If you're starting a business, you… - Probably don't have revenue - Don't have cash - Aren’t profitable - Are unable to pay yourself You're at the MOST FRAGILE STAGE. And you're probably not raising a $3M seed round or getting into YC. So you're BOOTSTRAPPING. Which means you have to fund the business, and the business has to fund itself eventually. But if it can't fund itself yet, where does that money come from? YOUR SAVINGS!! But if you're 22 with no job and no savings, you're screwed. That's where the STEADY INCOME matters. It keeps your business alive while you're figuring things out. I followed the path nobody wants to admit works. Went to college Got a corporate job Made a good salary Lived frugally STACKED CASH Invested it properly in a brokerage and IRA, not just letting it sit. Still drove a nice car. Still went to nice dinners. Still lived well. But before I even hit 30, I had serious money working for me. And the whole time, I was building TxtCart on the side. That's the part people miss.

$2M ARR No marketing team No sales team No VC funding Just products that people actually need 👏

It took me 30 days to take my SaaS from $1M to $2M ARR in Q4 2024. We peaked at $2.4M earlier this year. Had our usual August dip (always our weakest month). Then hit a company high in September at $2.6M. That's like... 8% growth over 6 months. Which might not look sexy to VCs, but here's what actually happened while we were "bArElY gRoWiNg." It’s been slower recently because: - We pulled back significantly on marketing budgets - Not doing any sales outreach at all - Hired more people - Focused on getting the product right Our goal for Q4 is to hit $3M by December. Then we’ll launch TxtCart 4.0 on January 1st, with more competitive pricing, better product, opening the floodgates for new brands and dropshippers. That adds another $1M in ARR. We'll be positioned for strong growth once we flip from product back to go-to-market. It's not super sexy right now, but we're building something solid. And that's worth way more than a slightly better Q4 screenshot.

Reminder, there’s only approx 100,000 Ultra High Net worth ($30M+) individuals in the USA Of that, only about 5-10% are under 40. Yet somehow, they’re all on money Twitter 🤣

Prioritizing fitness over finances in your 20s is dumb as f*ck. You're not healthy... you're just broke with a six-pack. In my 20s, I sacrificed my body to build a multi-million dollar SaaS. Working construction 7 am to 7 pm, while building TxtCart 7 pm to 11 pm meant something had to give. For me, it was fitness and eating right. Because spending 2 hours daily on the gym and meal prep wasn't realistic when I had unlimited sh*t to build with limited time. I knew I could fix it later when I had money and freedom. Now I'm 7 months into getting back in shape. Can afford the meal plans, personal trainers, and time to actually prioritize it. Look at Bezos. Dude was a scrawny dweeb for decades. Now he's jacked at 60 + got a hot new wife. Your 20s are for stacking cash and building skills. You can buy your health back later with better resources and less stress... But can't buy back wasted years.

At $60K/month, I thought hitting $100K would solve everything. At $100K I thought $1M ARR was the magic number. Now at $2.6M ARR, I'm pretty sure $5M won't fix sh*t either. Point is, when TxtCart was doing $60-70K/month, I was in SURVIVAL MODE. I was constantly stressed about whether I could pay myself the salary I needed to maintain my lifestyle while growing the company. That mental loop of "this could all disappear tomorrow," even though it made zero sense. Hit $100K/month and some of that lifted. Then December 2024 happened. I was pretty tied into our financials and forecasts (usually pretty good at predicting what's coming). But we grew 40% month over month. Went from around $1M to nearly $2M ARR in 30 days. We ran a 25% off promo on SMS campaigns just to test if pricing was the bottleneck. Turns out people were willing to overlook a less polished product if the rates were attractive. The other thing that caught me off guard was Q1 2025. Usually, we see a MASSIVE pullback after Q4 (seasonality hits, campaign spending drops hard). Didn't happen. From March onward, we basically stayed at December levels or grew month over month. Now we're at $2.6M ARR. And here's what I've realized as a bootstrapper: The problems didn't disappear. They just EVOLVED. At $60K I was stressed about paying myself. At $100K I was stressed about maintaining growth. At $2.6M I'm stressed about hiring, infrastructure, and positioning for $5M. I keep telling myself that hitting $5M will fix the current money issues. It won't. There will just be DIFFERENT money issues. You're either optimizing for growth or profitability (hard to do both at the same time). Your problems scale with your revenue. There's no magic number where everything gets easy and you can just coast. You just unlock new problems that require different solutions. At least the bank account looks better while you're stressing though.

I watched a buddy of mine go from $30K/mo to $600K/mo in just 6 months. But the way he grew that makes 0 sense to me. Francisco, founder of Nurse Babes. Sells orthopedic sneakers to nurses. Now pulling $5M+ annually with 565,000+ customers. He started as a dropshipper, literally. Tested different products, found one that clicked with nurses, and went all in on building a real brand around it. We have a shared Slack and talk every couple of weeks. TxtCart's been with him since the beginning, powering his cart recovery and campaigns. I've watched the whole thing unfold. Through our platform alone, he's recovered $141K with a 13.9x ROI and 30% recovery rates. And honestly? The way he runs it drives me insane. He's very laissez-faire and hands-off. Brought on an agency and gave them total ownership. Hires someone for ops, doesn't hover at all. Almost to a detriment in my opinion, but it works for him. Most founders at his stage are buried in the details, they: - Test everything - Review every metric - Manage every piece of the business themselves Francisco's in Puerto Rico running a $5M+ brand without losing his mind over any of it. I'm not saying his approach is the blueprint for everyone. It's probably not. But watching someone scale like that while staying this detached from the day-to-day is wild. Most founders would've burned out or imploded by now. He just keeps winning.

Blaming your parents is the reason you're still broke at 30. Most of you are too scared to admit it. I'm 27 with a multi-million dollar SaaS because I realized mine raised me right. They taught me that time was my most valuable asset. To say no to distractions. To build discipline instead of chasing dopamine hits at clubs. In my 20s, I cut out everything that didn't serve my goal. Video games, clubs, hangovers, ALL OF IT. I watched college friends spend every weekend at bars. Thousands of dollars and hundreds of hours wasted. Now they're broke, burnt out, and asking how I built wealth so young. The answer? Better parenting and better choices. You can blame your upbringing all you want. But you're still responsible for what happens next. Stop wasting years you can't buy back

0% conversion rate? 🫣

Christmas came early 🎄

Why most bootstrapped businesses die: They run out of money before they figure it out. Revenue: $0 Cash: $0 Profit: $0 You're paying yourself: $0 Where's the money coming from to keep it alive? This is why the 9-5 path works.

TxtCart hit $2.2M ARR by helping new brands get their first $1K from SMS in under 14 days WITHOUT sending 5 texts a week. I’m opening access to the exact initial playbook we use for our clients Like + comment “SMS” and I’ll DM you. (Must be following)