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Today I say goodbye to my 30s. It was a wild decade: -Launched my first supplement company (Holy Land Health) in 2015 and went from $1MM rev that year to $23MM the second year. -Had to meet with 9 district attorneys in Oakland after they sent me a letter about that company (it worked out alright). -Launched an agency (Red Ox Consulting) that did $10MM+ in revenue in a single year. Hated that business. -Made $1MM+ in freelancing income for 4 straight years (while running businesses). Did it by charging $50k per sales letter for clients. -Wrote hundreds of sales letters that generated billions of dollars. -Saw the emergence of AI occur, embraced it, and accepted that the days of charging $50k a sales letter were over. -Founded a call center (Turtle Peak) and sold it for 7 figures. -Founded a SaaS and sold it for 6 figures (FreeAdCopy). -Founded Copy Accelerator (CA Pro these days), through which I've helped 500+ DTC brands who collectively have generated $10BN+ in revenue since working with them. -Bought out my original co-founder of CA Pro for 7 figures. -Became a guru and built a personal brand. -Realized I didn't want to be a guru and stopped doing it. -Made millions of dollars selling courses and info, including RMBC which is considered one of the best copywriting courses of all time, and more recently RMBC II. -Did live events that generated millions of dollars in a single 3-day period. -Stopped doing those events because I didn't like pitching/selling from stage. -Flew private 50+ times. -Bought a Bentley. -Became an "investor" with 7 figures put into movies, an agriculture startup, tech startups, multi-family real estate, food startups, etc. -Saw most of that money disappear as those companies/projects went bust and multi-family got crunched due to high interest rates. -Became super illiquid -Realized being an "investor" sounds sexy until you need cash and all your money is locked up in things -At one point I sold a Rolex to help cover mortgages (at the height of my liquidity crunch). -Recovered from that, but stopped spending like a celebrity. Most of the time I fly Comfort+ but rarely splurge for first class. Also stopped putting any personal expenses on credit cards. Went from monthly credit card payments of $200K+ to payments of like $10k or so on average. -Had my first daughter in 2018. -Almost got divorced in 2022. We separated and were in arbitration. -Stopped drinking alcohol (along with my wife - and yes our drinking was related to us almost divorcing). -We saved our marriage. -Had our second daughter in April. -Marriage is in the strongest place ever. -Met an endless list of celebrities, billionaires, etc. -Saw my best friend since childhood get diagnosed with cancer in his mid 30s and die right before his 38th birthday. -Saw another best friend since childhood also get diagnosed with Stage IV cancer at age 38. Spent weeks at the hospital in LA supporting him last summer during/after emergency surgery to remove multiple infected organs. He's doing okay right now thank God. I try to visit him at least once every 3 months. - Did $10MM+ in real estate transactions - these ones have mostly worked out pretty well. -Got in great shape thanks to my friend Glenn Dawson and ResetU. -Survived attacks from enemies trying to destroy my business. -Finally stopped bouncing around to things and got hyperfocused on the telemedicine business I run, which did $20MM in our first year and is doubling that in our second year. — Honestly there's so much more I could put. It was a very busy decade… But ultimately, the biggest transformation as I come out of it is a feeling of maturation and focus. I'm thankful for the experiences I had. The good and the bad. The wins and the dumb mistakes. All of it... But as I turn 40, the most beautiful thing is how much simpler my life feels. Family: They come first. I love being a dad. I coach my oldest daughter's softball games. I'm up early in the morning with our 6-month-old. I don't go out and party. When I'm not working or working out, I'm with my family. If it's not work time and I'm not with my kids, it's because I'm out on a date with my wife. Business: I say no to every new business opportunity that comes my way. I say no to pretty much any speaking invite or opportunity. I don't launch new info products or courses (with the exception of RMBC II). I don't have any interest in investing in random businesses. I'm good with CA Pro and telemedicine and that's it. Finances: I spend less. Money goes out of my account every month and into an index fund. Every now and then I'll buy some individual stocks. I don't do speculative stuff. I don't spend money on PJs or ultra-luxury cars. I still like nice things, but I buy them rarely, and there's never a compulsive need for "more." We have a nice house and even if I had a billion dollars, we probably wouldn't move. The house is great and the neighborhood is full of families and kids that my daughters can play with. Who cares about a house that's bigger. Health: I work out every single day. I eat pretty healthily. I'm as mentally and physically strong as I've ever been. Spirituality: I meditate regularly and I give thanks to God for everything I have. — And that's the tweet. Long. Maybe self-indulgent. Maybe contains lessons. I don't know… But I'll only turn 40 once and there's something about big milestone events that can leave a man feeling reflective.

I'm about to turn 40 and one weird thing I keep thinking about is how the "voice" inside my head is basically the same as it was in my 20s, or even my teens. I don't mean I haven't matured or evolved. I'm infinitely more confident and calm today than I was back then... But it also doesn't feel like the voice of a guy entering middle-age either. It just feels like the same me as always. And that makes me wonder what my inner voice will sound like when I turn 60? Or 80? Will it still be the same? Will I notice cognitive changes? Kind of a mind f*** when you think about it.

A few weeks I attended Grant Cardone’s private mastermind at his HQ in Miami. Grant shared several lessons he used to build $150m dollar companies and amass a networth of over one billion dollars. Here’s 44 things he told me.

I literally can't stop looking at their website. It's WILD to see a fully optimized eCom website but they just sell hard drugs. Also, the reviews are hilarious. "Great product, will order again." Their LTV and retention must be 🔥

I’ve made millions each from: Building + scaling D2C Brands Selling a high value service (copywriting + consulting) Building agencies Being a guru (courses, coaching, knowledge products). Here are my thoughts on each + a recommended roadmap. (1)

This is why I wouldn't become a copywriter in 2024, and why I'd focus on TT Shop instead. Long video and will probably piss some people off but whatevs.

With where AI is at now, I could easily write 5 high quality VSLs per day (each between 6k-11k words), or 20+ eCom landers, or 20+ Advertorials. Used to take me a week to write a single VSL and I was considered freakishly fast. People still operating on legacy timelines are f’d.

Only appropriate response to Hormozi’s new launch is “wow good for him.” Every negative response is just jealousy or insecurity seeping through.

I just made 29 of my best trainings on copywriting, email marketing, offer creation, conversion optimization, upsells and more available to everyone at zero cost. Deets in the vid and LFG 🔥

In my mastermind we have 60+ D2C business owners all doing between $3MM-$300MM per year in revenue. One of the biggest things I see with those in the $3MM-$10MM per range is that the biz owners are constantly wanting to create more VSLs for their hero product/offer even when their metrics are already pretty good. I hate to break it to you, but once a VSL is working pretty well and you're at a positive ROAS, creating more VSLs for the same offer and product is one of the worst uses of your time. This applies to both landing pages with VSLs, and VSLs that are run as in-feed ads on Meta. Both 5 minute VSLs and 50 minute VSLs. Once you're at a consistently breakeven or positive ROAS you should shift your focus to optimization. This 100% includes testing tons of new hooks and "micro leads" that kick off the first 6-60 seconds of your VSL. But it also includes getting your AOV Up, doing CRO, and creating a halo effect that generates more revenue per visitor to your website and increases LTV. For the "halo effect" we're talking about things like AdWords for branded keywords, bringing in a call center to convert abandon carts, email sequences that also convert abandons and sell more to existing customers, SMS to abandons and existing customers, etc. Finally, it also includes testing more ads. If you're running your VSL as an in-feed ad then "testing more ads" means testing more hooks and angles in the first 5-60 seconds as mentioned. If you're running static or short video ads to a lander that does most of the heavy lifting (as compared to an in-feed VSL which does most of the selling), then it means testing tons of different ad creatives, scripts, angles, video styles, etc. In any of those cases though, what you DON'T need to be doing is writing more and more 3,000 - 8,000 word VSLs. It's a huge waste of time and resources, and it'll generally have a negligible ROI. you're way more likely to scale by doing the other things listed here than you are by writing a brand new VSL that magically doubles conversion rates. The latter hardly ever happens. Scaling is an iterative process, and those iterations are generally all small things that add up to double conversion rate, increase AOV, lower your effective CPA, etc. Also, very few of them have to do with actual "copywriting." -Fin

Ranking Best Supplement/Nutra Categories for Long-Form Direct Response (Black Hat and White Hat) —- Of the over $1BN of sales I’ve done, at least $700MM have come from supplements/nutra stuff. And one thing that makes me unique is that I’ve sold hundreds of millions of supps

I'm one of the highest grossing copywriters of all time in terms of rev generated for clients and personal earnings... Usually I don't talk about the craft much on here... But today I'm feeling chatty... Let me know if you've got any questions and I'll do my best to answer.

My wife last night: "My AMEX is extra high this month, can you throw $10k at it?" Me today: Generates $55k with one email and one 20 minute phone call. But red pill maxi bros: Go ahead and keep sounding off about how women are distractions who keep men broke. 😂

I'm one of the best copywriters of my generation, and I'll tell you this explicitly: I don't think anyone should plan on a career as a copywriter. It's a massively shrinking job market and the accompanying pay is shrinking too. What this does NOT mean though... Is that understanding how to think like a copywriter isn't valuable. On the contrary, learning to "think" like a copywriter is an extremely lucrative and valuable skill. I'll give you a tangible example: For our telemedicine company, we are launching an initiative to existing customers that's worth $10MM+ to us in revenue over the next 12 months if done right. This morning during our 1:1, my partner shared the email going out to our customer base announcing this initiative. When I read it, I immediately saw that it was a "B" in terms of copy. The messaging was fine, but it missed the most important selling propositions. It didn't really explain WHY this should matter to existing customers (they're going to save money and get a better patient experience). So I rewrote the email live on the call and made it an A+... And this messaging and positioning change will now be applied to every email, SMS, call center communication, etc. It took me no more than 15 minutes to identify the problems and make the changes... But I'm confident this messaging tweak will be the difference between the campaign doing ~$2MM in revenue and $10MM+ in revenue (it's a pretty major initiative). And let's do some math here for fun. Let's say I'm right and the added revenue from the right messaging/positioning/copy is $8MM. $8MM divided by 15 = $533,333.33 Which means: Every minute I spent redoing that email (and changing the messaging and positioning) will have been worth $533,333.33 to my company. Pretty hard to find a better ROI-generating activity than that...

Why Sketchy Brazilian Marketers Might Be the Black Swan that Destroys 90% of Mid-Tier Telemedicine Companies in the U.S. 🐦‍⬛ I keep hearing how: “The Brazilians are going into telemedicine”... And when the folks talking about this say “The Brazilians,” they’re referring to a very specific group of Brazilian marketers who have burst onto the Direct Response scene over the past two years… Doing, in aggregate, over a Billion Dollars per year USD with sales to super aggressive, blackhat direct response supplement funnels. By super aggressive, I’m talking about “Deep Fakes” with celebrities, doctors, etc… Really aggressive claims about treating and reversing diseases with drop shipped supplements… Illegal stuff. It’s one of those things that flies under the radar of most people outside of Direct Response… But if you are in the world of DR, you know exactly what I’m talking about… And you’ve probably seen their ads, advertorials, and VSLs featuring "Oprah" and other household names "endorsing" their products. Now personally… I have a pretty big following in Brazil, and several Brazilians who are in DTC eCom are a part of my CA Pro Mastermind… Which is why I’ve got a pretty good pulse on what’s going on here… And, what’s really interesting, is that even these blackhat Brazilians are at a place where they feel kind of dirty about what they’re doing. The question many of them keep asking, from what I hear, is “where does this end?” In other words, they know that it’s a race to the bottom…worse and worse claims, more and more illegal marketing, etc... And while they may have less legal and regulatory risk than people selling in the U.S… If your marketing keeps getting more and more aggressive, you have to be pretty soulless to not eventually reach a place of self-reflection and introspection. In a messed up way, this is actually part of a natural cycle that happens in the shadowy world of Hardcore Direct Response Marketing. For example, in the U.S., almost everyone I know who used to run aggressive, non-compliant health supplement offers is either out of the game entirely… Or they now run much more compliant DTC Brands with an eCom focus - either as the founder, or as an ad agency, or as an affiliate. That’s a good thing. You can sit around and judge those people for their shady past (and that’s your right)… But ultimately, they grew up and evolved, they stopped doing the shady stuff, and they are now having success while building actual brands with good products and customers who are actually happy to buy from them. And now it looks like the Brazilians are going through something similar… Except that, in many cases, instead of moving into eCom… Several of them are moving into telemedicine. That move is…interesting. It might also have very wide-ranging ramifications, and here's why: Telemedicine is hard. It takes a lot of capital, your CAC (cost to acquire a customer) tends to be high, and it’s generally an LTV play. What this means is that you’re unlikely to have a low CAC with GLP-1s or, for that matter, TRT, or HRT, or Hair Loss, etc if you’re running your marketing compliantly… And while I do think the Brazilians moving into this space WANT to be less blackhat… My guess is that, as they start coming in and see how hard it is to acquire patients in a cost-efficient manner (it takes several months to breakeven on a new patient)... And how it requires really sophisticated management, financial modeling, and customer service... Even those with good intentions will end up running their telemedicine brands quite aggressively. I also imagine that some of them will be more aggressive out the gate regardless of CPA considerations… And part of the reason why is because even if they’re marketing still violates FTC and FDA guidelines… It’s going to “feel” a lot less blackhat than what they were doing before. So for example, they might make really big claims about medications that can’t be backed up by clinical data…or fake testimonials... But if they’re not using deep fakes of Matthew McConaughey to sell their products, then they’ll think “look at me, cleaning up my act!” There’s also a risk that some of these Brazilians do keep running deep fakes and do super illegal marketing… And on top of all this, I’m not sure how much they care about the patient experience here, which is a big problem. A good customer or patient experience is always important… But even more so in a space like telemedicine, where human lives are on the line… And when you add all of this up, it’s why I think there’s a systemic risk to telemedicine platforms if “the Brazilians” enter the space and go ham. For supplements, they can do a bunch of illegal stuff and I’m sure they’re vaguely on some enforcement agencies’ radars, but those agencies are also like “what are we doing to do, go conduct raids in Brazil? Put pressure on the Brazilian government over a measly billion dollars? Not worth it.” When they move into pharmaceuticals, it’s a different ballgame. Eli Lilly and Novo Nordisk and other drug manufacturers will move to sue them. And when they find out they’re in Brazil, their lobbyists will put immense pressure on the federal government to do something about it. They’ll likely also mobile their PR engines to point to the public how these Brazilians as proof that telemedicine platforms and providers offering compounded medications are risky, sketchy, etc. This gives them incredible ammo to push for legislation that stifles telemedicine and access to compounded medications. And that’s just one vein of this. If patients have a terrible experience or feel they are getting ripped off, they’ll complain (rightfully), and these complaints will be taken much more seriously by regulatory agencies than they are for random weight loss supplements. And keep in mind that regulatory agencies are already paying a lot more attention to telemedicine… Which can be evidenced by the fact that, on September 9th, the FDA sent literally thousands of Warning Letters to telemedicine companies related to misleading advertising, along with 100+ Cease and Desists. Most of those who received those warning letters weren’t running hyper-aggressive marketing. Instead, they were doing stuff like using the results of a Big Pharma Funded clinical trial in their marketing while selling compounded medications, or showing an Ozempic Pen while selling compounded meds, etc. Those things are pretty “innocuous” in the grand scheme of things, and yet they were enough to get all these brands on the FDA’s radar…and they also really piss Eli/Novo off because they feel like brands are using their intellectual property to promote a compounded version… And what do you think is going to happen if suddenly you’ve got a bunch of Brazilians who feel immune from the law and who don’t give a F pushing prescription medications on Americans? — Now look, I know this is super long, and most people probably don’t care… But it’s something I keep thinking about, and I wanted to document my thoughts on this early in case things play out this way. I hope they don’t… Hopefully the Brazilians come in, realize how hard the space is, and go find greener pastures… Or, if they do want to participate in telemedicine, hopefully they figure out how to do it the right way with. But assuming some of them don’t, and they use their vast direct response powers to aggressively and non-compliantly advertise prescription medications to the American Public… It could have very a serious and detrimental implications for the vast majority of telemedicine platforms and brands, even those who are doing everything “the right way.” At the very least, this is worth paying attention to if you’re in the telemedicine space. -Stefan P.S. To be clear, I’ve got nothing against Brazilians. Like I said, I’ve got Brazilian DTC Marketers in my mastermind, I’ve had tons of them buy my copywriting and marketing courses in the past,, and everyone from Brazil I’ve ever interfaced with has been nothing but kind to me. So I’m not saying all Brazilians are shady or anything like that. I’m talking about a very specific cohort of Brazilian Marketers who are running hyper-aggressive Direct Response offers in the supplement space and who are now getting into telemedicine space.

Today I say goodbye to my 30s. It was a wild decade: -Launched my first supplement company (Holy Land Health) in 2015 and went from $1MM rev that year to $23MM the second year. -Had to meet with 9 district attorneys in Oakland after they sent me a letter about that company (it worked out alright). -Launched an agency (Red Ox Consulting) that did $10MM+ in revenue in a single year. Hated that business. -Made $1MM+ in freelancing income for 4 straight years (while running businesses). Did it by charging $50k per sales letter for clients. -Wrote hundreds of sales letters that generated billions of dollars. -Saw the emergence of AI occur, embraced it, and accepted that the days of charging $50k a sales letter were over. -Founded a call center (Turtle Peak) and sold it for 7 figures. -Founded a SaaS and sold it for 6 figures (FreeAdCopy). -Founded Copy Accelerator (CA Pro these days), through which I've helped 500+ DTC brands who collectively have generated $10BN+ in revenue since working with them. -Bought out my original co-founder of CA Pro for 7 figures. -Became a guru and built a personal brand. -Realized I didn't want to be a guru and stopped doing it. -Made millions of dollars selling courses and info, including RMBC which is considered one of the best copywriting courses of all time, and more recently RMBC II. -Did live events that generated millions of dollars in a single 3-day period. -Stopped doing those events because I didn't like pitching/selling from stage. -Flew private 50+ times. -Bought a Bentley. -Became an "investor" with 7 figures put into movies, an agriculture startup, tech startups, multi-family real estate, food startups, etc. -Saw most of that money disappear as those companies/projects went bust and multi-family got crunched due to high interest rates. -Became super illiquid -Realized being an "investor" sounds sexy until you need cash and all your money is locked up in things -At one point I sold a Rolex to help cover mortgages (at the height of my liquidity crunch). -Recovered from that, but stopped spending like a celebrity. Most of the time I fly Comfort+ but rarely splurge for first class. Also stopped putting any personal expenses on credit cards. Went from monthly credit card payments of $200K+ to payments of like $10k or so on average. -Had my first daughter in 2018. -Almost got divorced in 2022. We separated and were in arbitration. -Stopped drinking alcohol (along with my wife - and yes our drinking was related to us almost divorcing). -We saved our marriage. -Had our second daughter in April. -Marriage is in the strongest place ever. -Met an endless list of celebrities, billionaires, etc. -Saw my best friend since childhood get diagnosed with cancer in his mid 30s and die right before his 38th birthday. -Saw another best friend since childhood also get diagnosed with Stage IV cancer at age 38. Spent weeks at the hospital in LA supporting him last summer during/after emergency surgery to remove multiple infected organs. He's doing okay right now thank God. I try to visit him at least once every 3 months. - Did $10MM+ in real estate transactions - these ones have mostly worked out pretty well. -Got in great shape thanks to my friend Glenn Dawson and ResetU. -Survived attacks from enemies trying to destroy my business. -Finally stopped bouncing around to things and got hyperfocused on the telemedicine business I run, which did $20MM in our first year and is doubling that in our second year. — Honestly there's so much more I could put. It was a very busy decade… But ultimately, the biggest transformation as I come out of it is a feeling of maturation and focus. I'm thankful for the experiences I had. The good and the bad. The wins and the dumb mistakes. All of it... But as I turn 40, the most beautiful thing is how much simpler my life feels. Family: They come first. I love being a dad. I coach my oldest daughter's softball games. I'm up early in the morning with our 6-month-old. I don't go out and party. When I'm not working or working out, I'm with my family. If it's not work time and I'm not with my kids, it's because I'm out on a date with my wife. Business: I say no to every new business opportunity that comes my way. I say no to pretty much any speaking invite or opportunity. I don't launch new info products or courses (with the exception of RMBC II). I don't have any interest in investing in random businesses. I'm good with CA Pro and telemedicine and that's it. Finances: I spend less. Money goes out of my account every month and into an index fund. Every now and then I'll buy some individual stocks. I don't do speculative stuff. I don't spend money on PJs or ultra-luxury cars. I still like nice things, but I buy them rarely, and there's never a compulsive need for "more." We have a nice house and even if I had a billion dollars, we probably wouldn't move. The house is great and the neighborhood is full of families and kids that my daughters can play with. Who cares about a house that's bigger. Health: I work out every single day. I eat pretty healthily. I'm as mentally and physically strong as I've ever been. Spirituality: I meditate regularly and I give thanks to God for everything I have. — And that's the tweet. Long. Maybe self-indulgent. Maybe contains lessons. I don't know… But I'll only turn 40 once and there's something about big milestone events that can leave a man feeling reflective.

Nice, apparently our ad has gone viral with over 1.2MM views. Guy posting it is talking about how "bad" it is. Checked out the OP and he's a Film concept artist and illustrator. That's pretty cool. We made this for under $2k, it was our first attempt, and took a few days...

I'm one of the highest grossing copywriters of all time in terms of rev generated for clients and personal earnings... Usually I don't talk about the craft much on here... But today I'm feeling chatty... Let me know if you've got any questions and I'll do my best to answer.

I'm about to turn 40 and one weird thing I keep thinking about is how the "voice" inside my head is basically the same as it was in my 20s, or even my teens. I don't mean I haven't matured or evolved. I'm infinitely more confident and calm today than I was back then... But it also doesn't feel like the voice of a guy entering middle-age either. It just feels like the same me as always. And that makes me wonder what my inner voice will sound like when I turn 60? Or 80? Will it still be the same? Will I notice cognitive changes? Kind of a mind f*** when you think about it.

Adderall is a wonder drug and radically changes people’s lives for the better WHEN dosed/prescribed appropriately and that’s a hill I will die on.

Why Sketchy Brazilian Marketers Might Be the Black Swan that Destroys 90% of Mid-Tier Telemedicine Companies in the U.S. 🐦‍⬛ I keep hearing how: “The Brazilians are going into telemedicine”... And when the folks talking about this say “The Brazilians,” they’re referring to a very specific group of Brazilian marketers who have burst onto the Direct Response scene over the past two years… Doing, in aggregate, over a Billion Dollars per year USD with sales to super aggressive, blackhat direct response supplement funnels. By super aggressive, I’m talking about “Deep Fakes” with celebrities, doctors, etc… Really aggressive claims about treating and reversing diseases with drop shipped supplements… Illegal stuff. It’s one of those things that flies under the radar of most people outside of Direct Response… But if you are in the world of DR, you know exactly what I’m talking about… And you’ve probably seen their ads, advertorials, and VSLs featuring "Oprah" and other household names "endorsing" their products. Now personally… I have a pretty big following in Brazil, and several Brazilians who are in DTC eCom are a part of my CA Pro Mastermind… Which is why I’ve got a pretty good pulse on what’s going on here… And, what’s really interesting, is that even these blackhat Brazilians are at a place where they feel kind of dirty about what they’re doing. The question many of them keep asking, from what I hear, is “where does this end?” In other words, they know that it’s a race to the bottom…worse and worse claims, more and more illegal marketing, etc... And while they may have less legal and regulatory risk than people selling in the U.S… If your marketing keeps getting more and more aggressive, you have to be pretty soulless to not eventually reach a place of self-reflection and introspection. In a messed up way, this is actually part of a natural cycle that happens in the shadowy world of Hardcore Direct Response Marketing. For example, in the U.S., almost everyone I know who used to run aggressive, non-compliant health supplement offers is either out of the game entirely… Or they now run much more compliant DTC Brands with an eCom focus - either as the founder, or as an ad agency, or as an affiliate. That’s a good thing. You can sit around and judge those people for their shady past (and that’s your right)… But ultimately, they grew up and evolved, they stopped doing the shady stuff, and they are now having success while building actual brands with good products and customers who are actually happy to buy from them. And now it looks like the Brazilians are going through something similar… Except that, in many cases, instead of moving into eCom… Several of them are moving into telemedicine. That move is…interesting. It might also have very wide-ranging ramifications, and here's why: Telemedicine is hard. It takes a lot of capital, your CAC (cost to acquire a customer) tends to be high, and it’s generally an LTV play. What this means is that you’re unlikely to have a low CAC with GLP-1s or, for that matter, TRT, or HRT, or Hair Loss, etc if you’re running your marketing compliantly… And while I do think the Brazilians moving into this space WANT to be less blackhat… My guess is that, as they start coming in and see how hard it is to acquire patients in a cost-efficient manner (it takes several months to breakeven on a new patient)... And how it requires really sophisticated management, financial modeling, and customer service... Even those with good intentions will end up running their telemedicine brands quite aggressively. I also imagine that some of them will be more aggressive out the gate regardless of CPA considerations… And part of the reason why is because even if they’re marketing still violates FTC and FDA guidelines… It’s going to “feel” a lot less blackhat than what they were doing before. So for example, they might make really big claims about medications that can’t be backed up by clinical data…or fake testimonials... But if they’re not using deep fakes of Matthew McConaughey to sell their products, then they’ll think “look at me, cleaning up my act!” There’s also a risk that some of these Brazilians do keep running deep fakes and do super illegal marketing… And on top of all this, I’m not sure how much they care about the patient experience here, which is a big problem. A good customer or patient experience is always important… But even more so in a space like telemedicine, where human lives are on the line… And when you add all of this up, it’s why I think there’s a systemic risk to telemedicine platforms if “the Brazilians” enter the space and go ham. For supplements, they can do a bunch of illegal stuff and I’m sure they’re vaguely on some enforcement agencies’ radars, but those agencies are also like “what are we doing to do, go conduct raids in Brazil? Put pressure on the Brazilian government over a measly billion dollars? Not worth it.” When they move into pharmaceuticals, it’s a different ballgame. Eli Lilly and Novo Nordisk and other drug manufacturers will move to sue them. And when they find out they’re in Brazil, their lobbyists will put immense pressure on the federal government to do something about it. They’ll likely also mobile their PR engines to point to the public how these Brazilians as proof that telemedicine platforms and providers offering compounded medications are risky, sketchy, etc. This gives them incredible ammo to push for legislation that stifles telemedicine and access to compounded medications. And that’s just one vein of this. If patients have a terrible experience or feel they are getting ripped off, they’ll complain (rightfully), and these complaints will be taken much more seriously by regulatory agencies than they are for random weight loss supplements. And keep in mind that regulatory agencies are already paying a lot more attention to telemedicine… Which can be evidenced by the fact that, on September 9th, the FDA sent literally thousands of Warning Letters to telemedicine companies related to misleading advertising, along with 100+ Cease and Desists. Most of those who received those warning letters weren’t running hyper-aggressive marketing. Instead, they were doing stuff like using the results of a Big Pharma Funded clinical trial in their marketing while selling compounded medications, or showing an Ozempic Pen while selling compounded meds, etc. Those things are pretty “innocuous” in the grand scheme of things, and yet they were enough to get all these brands on the FDA’s radar…and they also really piss Eli/Novo off because they feel like brands are using their intellectual property to promote a compounded version… And what do you think is going to happen if suddenly you’ve got a bunch of Brazilians who feel immune from the law and who don’t give a F pushing prescription medications on Americans? — Now look, I know this is super long, and most people probably don’t care… But it’s something I keep thinking about, and I wanted to document my thoughts on this early in case things play out this way. I hope they don’t… Hopefully the Brazilians come in, realize how hard the space is, and go find greener pastures… Or, if they do want to participate in telemedicine, hopefully they figure out how to do it the right way with. But assuming some of them don’t, and they use their vast direct response powers to aggressively and non-compliantly advertise prescription medications to the American Public… It could have very a serious and detrimental implications for the vast majority of telemedicine platforms and brands, even those who are doing everything “the right way.” At the very least, this is worth paying attention to if you’re in the telemedicine space. -Stefan P.S. To be clear, I’ve got nothing against Brazilians. Like I said, I’ve got Brazilian DTC Marketers in my mastermind, I’ve had tons of them buy my copywriting and marketing courses in the past,, and everyone from Brazil I’ve ever interfaced with has been nothing but kind to me. So I’m not saying all Brazilians are shady or anything like that. I’m talking about a very specific cohort of Brazilian Marketers who are running hyper-aggressive Direct Response offers in the supplement space and who are now getting into telemedicine space.

Money Twitter seems extremely overrated. Just agency bros sharing half-baked "strategies" for growing shitty agencies then trying to DM Close you to buy their coaching or course. Am I missing something?

I’m looking for more good people to follow. Not interested in money Twitter bros, red pill bros or frankly anything DR/eCom related. Am interested in people who are independent/critical thinkers who bring unique insights to global events, culture, biz, finance, science etc.

For those of you who don’t have a boss and consistently make over $5k per month, what’s the main thing you do?

I'm looking for an experienced freelance developer to help with an important initiative for our telemedicine platform. We have a functional AI-driven tool (vibe coded on Lovable w/ Supabase backend) that's ready to be elevated and integrated into our brand's ecosystem. What We Need: -Take ownership of the migration & mobile optimization. -Ensure performance is rock-solid for an internal launch. -Collaborate on the future roadmap. -Ability to move fast. We are happy to pay well for someone who is highly competent and efficient. This is a stealth-mode project with significant long-term potential. If you’re a fast, highly competent dev with strong AI experience, send me a DM to learn more :)

I literally can't stop looking at their website. It's WILD to see a fully optimized eCom website but they just sell hard drugs. Also, the reviews are hilarious. "Great product, will order again." Their LTV and retention must be 🔥

I know it's just clickbait, but I still feel compelled to say it: this is one of dumbest takes I've ever seen on X (which is saying a lot). Also, a super select group of people who went on regular walks to clear their head: Steve Jobs Immanuel Kant Albert Einstein Charles Darwin Beethoven Socrates Aristotle Nietzche Charles Dickens

This is definitely one of the most wild cold-outreach emails I've ever received...👀

Question for meta ad buyers: how much do you care about CPCs and CPMs when testing? I have one friend who is all about those metrics. Low CPCs, lots of volume, let the advertorial/lander do the work. Meanwhile, I have biz owners in my mastermind doing $20MM-$70MM a year who say they don't even care about CPCs or CPMs and just look at CPA and ROAS. If context matters, I'm asking as we figure out the optimal media buying strategy for our beauty brand. Right now we'll routinely see CPCs in the $5-$10 range and CPMs in the $150-$300 range. It's a small testing budget currently (at least for us), like $2k a day across a lot of ads. If you saw CPMs/CPCs like that on ads, would you be at all alarmed or not care at all? And if you wouldn't care - how long or how much spend would you let go on an ad variant with those metrics before you called it a loser?

I really wonder if there's a hole in the fitness market (info/coaching) to go after dudes who just want to look and feel "pretty good." Might sound like I'm joking, but I'm not. The issue with a lot of the fitness bros is that it's really hard for them to imagine that someone wouldn't want to have a six-pack, be sculpted AF, and have a god-like stature. That's what the fitness bros want and that's what their gym bros want. That's what they're focused on, so that's what they sell to others. But I'm not convinced that's what a lot of 40+ year old dudes want. A lot of them don't really want a six-pack or to be chiseled AF. They want to look pretty good. Slim down a bit. Feel more energized, and think clearer. Less back pain, less joint pain, etc. Maybe their wife notices and says something and throws them a compliment every now and then. And they want to get those results with the least amount of time and effort possible. Not "no effort." But like, 30 minutes a week a few times a week type of effort. It sounds simple. But it feels like there's a big underserved portion of the market. And don't @ me about Planet Fitness. That's not what I'm saying. The dudes I'm talking about here aren't retarded. They don't want to eat cookies and have pizza parties while on the treadmill (lol). They just want to look and feel "pretty good!" and most fitness coaching I see targeted towards men assumes they want to a 300 type of body.