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chatGPT 4o social media ad with prompt controls

We shipped 9,000 static ads last month - opened a few clients Figma this morning to see what we're up to. This one we did for NOBS is so cool. Months and months of insanely hard work to ship those type of ads at scale. Lets work.

Statiq deployed +500 AI static ads in August for brands like Hollow Socks, Jones Road or VKTRY. Our statics spent millions of dollars this year, with hundreds spending +$10K. If you want to make great ads that spend money you simply need to get out of ad libraries. By the time a concept becomes an ad, you're already too late and about to produce a mediocre derivative. Most of our people have never opened an ad library and we couldn't care less because we produce net new ideas. We simply go to Pinterest, search keywords around product's pain points, save the most creative visuals, link back to pain points, and send to production. Most high-performing static ads follow this simple formula: highly creative scene + headline + offer. PS: inspiration we found on Pinterest for this ad in the comments.

Still the best X thread on time management - irrelevant of job title. I've rigorously applied this framework to my work and it changed my life. Highly recommend

We delivered 4,000 static ads last month for brands like Jones Road, HexClad, VKTRY, and Hollow Socks. Here's how to perform with static ads: 1. Run offers Running offers doesn't mean neglecting your margins. You can actually increase them. BOGO, % OFF, Subscribe & Save. Be creative, optimize for contribution margins, and deploy an offer. Offers are powerful because they let you educate at TOF with videos, then convert at BOF with statics. All our clients using this funnel are crushing it. They don't hurt your brand. Customers love great deals, and you can still create high-quality offer statics. 2. Be creative Evergreen statics largely aren't working because you're doing what everyone else does. You open Foreplay, pick a concept, then think how to apply it to your brand. You're thinking backwards. Instead, start with your brand. Think of a creative concept that works for YOU. Most high-performing static ads follow this simple formula: highly creative scene + headline + offer. You won't find highly creative concepts on Foreplay. You find them on Pinterest by playing with keywords. 3. Test new audiences Statics are cheap to produce, get cheap clicks, and can scale decently. They're perfect for testing new audiences/angles. Let's say you're a coffee substitute brand unsure which demo to target next. Try different angles: gut pain vs low energy, paired with specific demos: women 30+ health enthusiasts vs men 30+ workout enthusiasts. Here's how it looks in Figma: 5 different ad concepts, each with 2 design variations targeting different demos. Pair copy with each variant to match your audience. Variant 1: "Take it easy on your gut" + pink background Variant 2: "Bring intensity to your workouts" + blue background Bonus point: click bait visual + controversial headlines

First ads for BERO came out

Turning 27 today!! Ads aren’t working - time to go out and touch some grass. Enjoy your weekend everyone

Sometimes I have to pinch myself. Can’t believe I get to wake up every day to those Slack channels. Back in October 2024, Statiq was stuck with French clients. We loved them, but most were broke = high churn, low AOV, always unhappy. We had to make a bold move. The answer was crystal clear: USA 🇺🇸 For our GTM, we focused entirely on landing 3 dream DTC clients: AG1, HexClad, and Jones Road. We even named them "Holy Trinity" haha. We figured that if we got those right, everything else would follow. Been working with these DTC giants for over 6 months and been winning ever since.

Yesterday we signed Tom Holland’s new brand. I called everyone I know to say I work with Spiderman now.

We work with 15+ brands spending $1M/month on Meta and they don’t look at ad libraries to make ads. Static ads: Pinterest Video ads: TikTok organic Ad libraries give you ad ideas. You don’t want that. What you want is to make content that resonates with your target demo and those conversations typically happen organically.

Cool ads we did recently

We produced 750-ish ads last week. I really like these. Less is more.

Was texting with a client earlier he said he spent $580,000 on our statics last month lmao. He's on a $3.5k flat retainer with us - he's obviously very happy with our billing set up lol

Kennan can’t see it because he’s not a designer, but the output displayed is average at best. Those API wrappers are a fantastic opportunity for design agencies like us. Marketers will generate hundreds of ads, which brand teams will reject. Frustrated marketers will come to us, and we’ll handle revisions and iterations.

We're onboarding a 9 figure brand this week. They said we're the first creative agency they hired for design execution. Grateful

Turning 27 today!! Ads aren’t working - time to go out and touch some grass. Enjoy your weekend everyone

We shipped 9,000 static ads last month - opened a few clients Figma this morning to see what we're up to. This one we did for NOBS is so cool. Months and months of insanely hard work to ship those type of ads at scale. Lets work.

chatGPT 4o social media ad with prompt controls

Exceptional PPC marketers are unicorns. I'm paying for Google ads consulting now and it's easily the most mind-numbing marketing work I've ever done. To master anything requires genuine interest and thousands of hours perfecting your craft. With PPC? Nearly impossible. No wonder there's such a talent shortage. Great money to be made if you know what you're doing.

Yesterday we signed Tom Holland’s new brand. I called everyone I know to say I work with Spiderman now.

First ads for BERO came out

We're onboarding a 9 figure brand this week. They said we're the first creative agency they hired for design execution. Grateful

Kennan can’t see it because he’s not a designer, but the output displayed is average at best. Those API wrappers are a fantastic opportunity for design agencies like us. Marketers will generate hundreds of ads, which brand teams will reject. Frustrated marketers will come to us, and we’ll handle revisions and iterations.

Just landed in NYC. What should we do this afternoon?

In America they have these amazing wall boxes that shoot out cold air when it’s hot outside. Revolutionary stuff.

My Statiq ad account got flagged for Health & Wellness. Those ads market our agency offerings, this makes no sense. Who can help?

We delivered 4,000 static ads last month for brands like Jones Road, HexClad, VKTRY, and Hollow Socks. Here's how to perform with static ads: 1. Run offers Running offers doesn't mean neglecting your margins. You can actually increase them. BOGO, % OFF, Subscribe & Save. Be creative, optimize for contribution margins, and deploy an offer. Offers are powerful because they let you educate at TOF with videos, then convert at BOF with statics. All our clients using this funnel are crushing it. They don't hurt your brand. Customers love great deals, and you can still create high-quality offer statics. 2. Be creative Evergreen statics largely aren't working because you're doing what everyone else does. You open Foreplay, pick a concept, then think how to apply it to your brand. You're thinking backwards. Instead, start with your brand. Think of a creative concept that works for YOU. Most high-performing static ads follow this simple formula: highly creative scene + headline + offer. You won't find highly creative concepts on Foreplay. You find them on Pinterest by playing with keywords. 3. Test new audiences Statics are cheap to produce, get cheap clicks, and can scale decently. They're perfect for testing new audiences/angles. Let's say you're a coffee substitute brand unsure which demo to target next. Try different angles: gut pain vs low energy, paired with specific demos: women 30+ health enthusiasts vs men 30+ workout enthusiasts. Here's how it looks in Figma: 5 different ad concepts, each with 2 design variations targeting different demos. Pair copy with each variant to match your audience. Variant 1: "Take it easy on your gut" + pink background Variant 2: "Bring intensity to your workouts" + blue background Bonus point: click bait visual + controversial headlines

Cool ads we did recently

You think you’ve seen it all in eCom. Then BOOM a new lead in the auto industry: 17 employees and $3M/month Meta ad spend. We work with a few brands in “boring” niches. They’re printing cash. They're all enormous. I'm not sharing much of our work for these because I know you guys wouldn't care. Many such cases.

We work with 15+ brands spending $1M/month on Meta and they don’t look at ad libraries to make ads. Static ads: Pinterest Video ads: TikTok organic Ad libraries give you ad ideas. You don’t want that. What you want is to make content that resonates with your target demo and those conversations typically happen organically.

Statiq deployed +500 AI static ads in August for brands like Hollow Socks, Jones Road or VKTRY. Our statics spent millions of dollars this year, with hundreds spending +$10K. If you want to make great ads that spend money you simply need to get out of ad libraries. By the time a concept becomes an ad, you're already too late and about to produce a mediocre derivative. Most of our people have never opened an ad library and we couldn't care less because we produce net new ideas. We simply go to Pinterest, search keywords around product's pain points, save the most creative visuals, link back to pain points, and send to production. Most high-performing static ads follow this simple formula: highly creative scene + headline + offer. PS: inspiration we found on Pinterest for this ad in the comments.