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This is what a great ad looks like

Dropshippers remain undefeated at advertising

My girlfriend showed me a TikTok ad for a product she liked I told her it was a dropshipper “Dropshipper? What’s that?” We are still so early

Dubai is shit There’s simply too many people here and the infrastructure can’t handle it Everything is a nightmare What should be a 30 min trip to the mall turns into 3 hours etc The only people that say it’s convenient and efficient are the hermits that don’t leave their building

You have to genuinely believe you have the Midas touch That everything you attempt will be massively successful just because that's what always happens That you are eternally lucky, blessed by God, favoured by algorithms That you've just got that x factor that nobody, including you can explain It's a self fulfilling prophecy

Has no problem saying she’s a doctor though SMH 🤦‍♂️

Hire freelancers. Ship from China. Be happy

Exactly 10 months into starting this brand we just crossed 8 figures Could have been more, could have been faster but inventory and cashflow can be difficult while bootstrapping and funding everything from profit as you go. Literally started with a PO of 250pcs and $100 a day ad budget The next $10m will come much, much faster now Will do an article on biggest learnings I had along the way to get me get here with zero debt, 100% ownership zero employees and around 30% EBITDA if there is enough interest

Icon is a a bit of a farce Signed up to see if it would live up to the hype. It doesn’t Doesn’t do anywhere near what they say it does Examples: Paying for 100 ads a week to be automatically generated. Been onboard for around 2 weeks now. It’s made a grand total of 3 ads (all bad) “Launch ads with one click” this is a blatant lie, not possible. Also huge limitations in what you actually have control over when launching Also, no show from their team for the onboarding call. Poor form Avoid

Claude design -> Claude code -> Shopify is so cracked it’s ridiculous

Drop-shippers at it again

Ok so update on this I asked manus to build a landing page that will serve to convert cold traffic coming in from my top spending ad I gave Manus a link to my top spending ad It analysed it and transcribed it I gave it a URL of a listicle style I liked It one shotted it in HTML including congruent copy from my ad It generated the images using nano banana pro without me telling it to or using an API key I gave it or my Google account I gave it shopify access and told it to add the page to a draft theme It one shotted it Then asked it to edit the code so the page would be broken down into editable sections in theme editor instead of a one block page It one shotted it Checked all CTA and button links. All correct It even had the discount code I display on my regular website announcement bar for new customers in its announcement bar Fucking nuts

Average 19 year old dropshipper - tested 100+ products, knows what works and what doesn’t - has built 50+ stores and can create stuff in a day that agencies would charge $50k+ for - knows breakthrough advertising by heart and can convince your mum to buy anything - thousands of hours of graphic design and video editing - handled thousands of customer service tickets personally and knows how to manage expectations and keep refunds low - Can scale an ad account better than most people who get paid to do it - Learned how to stay lean, manage cashflow and scale a business without funding Average 30 year old ‘brand founder’ - lent some money - paid people to do everything There is a large skill gap in Ecom and I honestly feel if some of these dropshipping kids had access to the same capital / credit the guys in the startup world have they would absolutely wipe the floor with them Unfortunately most dropshippers never make the leap into really trying to reinvest a lot of their profits into building something for the long term. The ones I know who have are running rings around your favourite Twitter gurus

I’m 500,000 years old I make $18 a month dropshipping Ask me anything

A new brand we started in June just crossed 100,000 orders today Subscription based, no funding, no debt, profitable and hitting 7 figures per month So how did we do it? I hear all the time you need a lot of money to start a subscription based brand. "prepare to be unprofitable for months until repeat revenue compounds" At my core, I'm a retard and I like it when things are super simple I haven't done any financial projections, borrowed money to fund growth or anything like that. I literally started this with a purchase order of 250pcs and a $100 per day ad budget Here is the retard proof formula to starting a subscription focused brand if you don't want to float losses, borrow money, take on investment or spend hours in google sheets making projections and financial models etc Pre-requisites: - Fulfil form China in the beginning. Non negotiable IMO if you want to follow the same playbook. Will keep your costs minimal and with super fast lead times it lets you be very reactive to performance and scaling budgets etc without having to place large PO's or make projections with no data - Do not enable subscriptions when starting. Adding subscriptions will always lower your conversion rate. In the beginning getting more conversions, more data, more traffic etc is far more valuable as you have limited budget. This will allow you to test offers, creatives etc faster as you'll be able to raise ad budgets faster Ok lets go At the start test offers to find something that lets you be first order profitable. For us this took around 1 week at a $100 a day budget Then we started scaling making sure to maintain healthy margins We scaled to around $1k per day and then introduced subscriptions. CVR rate lowered but take rate was high and we were still profitable first order Once our first rebills started hitting we then raised budgets and scaled at break even on ads. Profits were driven by the repeat revenue Those first re-bills won't be anything crazy which is why we didn't go below break even on front end as I didn't want to risk getting caught with my pants down. Continue to scale at breakeven and let subs compound. This will add up quick and your margins should be very high going into second month of re-bills (we were averaging 45% net Then once month 3 re-bills hit and we had some decent LTV data and cash in the bank we raised ad budgets and started scaling ads at a loss now knowing what CAC we could afford based on that data and the cash we had i That's it. Nothing complicated, no fancy financial models needed Just stay profitable first order in the beginning When first re-bills start hitting, scale at breakeven. Collect profits from repeat rev Once you have 3 month LTV data scale ads at a loss if your data allows it This allowed us to never be in debt, always have money to fund inventory and scale Worth mentioning we also were able to fund this growth while having 25% hold on PayPal If you think you need to take on debt or raise money, sorry but it's a skill issue I am terrible at maths and probably one of the most financially illiterate people you will ever meet in ecom, which is why I like to break things down to their most simple form If I can do this, anyone can

Before launching any product this is our process: Step 1 - Master research document We basically have a massive prompt we give to Claude, it assesses market sophistication, competitors, reviews on Amazon, Reddit, Trustpilot etc, common complaints, possible ad angles, estimated market size, pricing strategy etc Once we have the output from this prompt we put it in a claude project along with a summary of breakthrough advertising and a document on maximising hook and hold rates for video ads. This project will be used in the next steps Step 2 We ask the Claude project to select what are top 5 audiences to go after first in priority order We ask it to give us a description of that audience, their main pain points and their core desires Once you have those move onto the next step Step 3 For each of our top 5 audiences we ask the Claude project to analyse the market sophistication for them and then give us in priority order which awareness levels we should target first to last For some audiences it may be product awareness is the best thing to target first, for other audiences it may be problem aware etc Step 4 Now that we have the awareness stages for each audience mapped out in priority order we ask the Claude project to give us the best ad angles to go after first for each awareness level of each audience So basically what you have at this stage is: - Top 5 audiences to target - awareness stages for each audience mapped out in priority order - Ad angles for each awareness stage of each audience Step 5 This is where we start making ads Will usually start with the top 2 audiences and top 2 awareness levels for each of those audiences Will usually be static ads to start, using as many different formats as we can. Based on what we know already works for our other products and having a look around at how competitors are positioning themselves. We’ll try to kick off competitors based on common complaints we know people have about them Step 6 This is where we’ll put the ads live. Will usually be just at $100 day Goal here isn’t to be profitable, it’s just to see what is picking up spend and sales and take things from there The stuff we see Meta favouring we will double down on. As well as making changes to the landing page based on this data. If a certain ad angle is clearly performing best we may alter the landing page copy and images to be more aligned to this If we have stuff that is working and we’re happy with the CPA we will then start taking those angles to UGC and video production If we can’t get anything working, we’ll go pick more angles and audiences from our research and basically just work through it systematically until something sticks This methodology has never failed us to this day

Dubai is shit There’s simply too many people here and the infrastructure can’t handle it Everything is a nightmare What should be a 30 min trip to the mall turns into 3 hours etc The only people that say it’s convenient and efficient are the hermits that don’t leave their building

This is what a great ad looks like

Exactly 10 months into starting this brand we just crossed 8 figures Could have been more, could have been faster but inventory and cashflow can be difficult while bootstrapping and funding everything from profit as you go. Literally started with a PO of 250pcs and $100 a day ad budget The next $10m will come much, much faster now Will do an article on biggest learnings I had along the way to get me get here with zero debt, 100% ownership zero employees and around 30% EBITDA if there is enough interest

I don't go to the gym, I take zero supplements (never have) my diet is mostly fast food and I likely smoke more than anyone you know Yet I'm slim, healthy and never sick. Explain that

Icon is a a bit of a farce Signed up to see if it would live up to the hype. It doesn’t Doesn’t do anywhere near what they say it does Examples: Paying for 100 ads a week to be automatically generated. Been onboard for around 2 weeks now. It’s made a grand total of 3 ads (all bad) “Launch ads with one click” this is a blatant lie, not possible. Also huge limitations in what you actually have control over when launching Also, no show from their team for the onboarding call. Poor form Avoid

About to get on an 11.5 hour flight Ask me anything about Ecom I’ll try to answer everything

Dropshippers remain undefeated at advertising

Shopify changing people’s checkout automatically “Pay as guest” or “pay and save my info” How do we disable this? It’s absolutely obliterating mine and your CVR’s

A new brand we started in June just crossed 100,000 orders today Subscription based, no funding, no debt, profitable and hitting 7 figures per month So how did we do it? I hear all the time you need a lot of money to start a subscription based brand. "prepare to be unprofitable for months until repeat revenue compounds" At my core, I'm a retard and I like it when things are super simple I haven't done any financial projections, borrowed money to fund growth or anything like that. I literally started this with a purchase order of 250pcs and a $100 per day ad budget Here is the retard proof formula to starting a subscription focused brand if you don't want to float losses, borrow money, take on investment or spend hours in google sheets making projections and financial models etc Pre-requisites: - Fulfil form China in the beginning. Non negotiable IMO if you want to follow the same playbook. Will keep your costs minimal and with super fast lead times it lets you be very reactive to performance and scaling budgets etc without having to place large PO's or make projections with no data - Do not enable subscriptions when starting. Adding subscriptions will always lower your conversion rate. In the beginning getting more conversions, more data, more traffic etc is far more valuable as you have limited budget. This will allow you to test offers, creatives etc faster as you'll be able to raise ad budgets faster Ok lets go At the start test offers to find something that lets you be first order profitable. For us this took around 1 week at a $100 a day budget Then we started scaling making sure to maintain healthy margins We scaled to around $1k per day and then introduced subscriptions. CVR rate lowered but take rate was high and we were still profitable first order Once our first rebills started hitting we then raised budgets and scaled at break even on ads. Profits were driven by the repeat revenue Those first re-bills won't be anything crazy which is why we didn't go below break even on front end as I didn't want to risk getting caught with my pants down. Continue to scale at breakeven and let subs compound. This will add up quick and your margins should be very high going into second month of re-bills (we were averaging 45% net Then once month 3 re-bills hit and we had some decent LTV data and cash in the bank we raised ad budgets and started scaling ads at a loss now knowing what CAC we could afford based on that data and the cash we had i That's it. Nothing complicated, no fancy financial models needed Just stay profitable first order in the beginning When first re-bills start hitting, scale at breakeven. Collect profits from repeat rev Once you have 3 month LTV data scale ads at a loss if your data allows it This allowed us to never be in debt, always have money to fund inventory and scale Worth mentioning we also were able to fund this growth while having 25% hold on PayPal If you think you need to take on debt or raise money, sorry but it's a skill issue I am terrible at maths and probably one of the most financially illiterate people you will ever meet in ecom, which is why I like to break things down to their most simple form If I can do this, anyone can

I’m 500,000 years old I make $18 a month dropshipping Ask me anything

Currently around 40% of our subscription cancellations come immediately after first order Talking with my CS team and they’ve said around 80% of those people are doing it for the discount on first order and around 20% of them didn’t know they were subscribing (probably some % of these are fully aware but are also just doing it for the discount) Is there any good solution to stop people subbing and cancelling straight away just so they get a discount?

Seeing too much ego on this app and people shitting on others for not doing $10m a month Everyone has to start somewhere and learn the ropes Everyone who has done 7 figures+ per month at some stage was at 4 figures per month. Never forget that. We all come from the same place If you’re a newbie to Ecom, you’ve got a little bit of traction but aren’t sure what to do now: Drop some questions below, I’ll try and guide you as best as I can

Will pay any landing page builder $15k if they can beat the performance of our current main landing page (which is a pdp) Can be any style you wish (listicle, advertorial, sales page, pdp) If it doesn’t beat our current page I will pay $0 If your up for it, dm me

Last few days saw my sitewide CVR drop by 50% overnight coupled with large traffic increases. Checked ad account and my CPC for some high spending ads in the US was around $0.13 Meta randomly spending a lot on audience network placements for some ads with extremely low CPC’s, terrible CVR and bad CPA’s Anyone else seeing the same thing?

“Meta doesn’t work for us” The same people’s ads: