Get live statistics and analysis of Will Nitze's profile on X / Twitter
Founder/CEO, IQBAR 🍫💧☕️
1kfollowing4kfollowers
The Entrepreneur
Will Nitze is a sharp-minded founder and CEO who blends insightful business commentary with candid, no-nonsense takes on the industry. His tweets mix humor, skepticism, and real-world experience from scaling a brand like IQBAR. Will engages his audience by challenging popular narratives with bold opinions and updates from the trenches of CPG growth.
Will’s tweets hit harder than a triple espresso — which makes sense, considering he's selling bars and coffee — but sometimes his brutal honesty makes you wonder if he’s running a CEO role or a roasting stand-up comedy show.
Scaling IQBAR to producing around 750,000 bars per day with ambitious plans for 2026, a clear testament to his entrepreneurial tenacity and operational excellence.
To innovate and disrupt the consumer packaged goods landscape by building a successful, impactful brand while sharing unfiltered insights that inspire and challenge the business community.
Will values transparency, accountability, and boldness in entrepreneurship and leadership. He believes in hard work, continuous growth, and the power of questioning widely accepted success stories and trends while keeping a grounded and pragmatic perspective.
Bold, opinionated, and deeply experienced, Will’s strengths lie in his ability to provoke thought, share raw and real-world insights, and lead a fast-growing business with hands-on knowledge of CPG scaling.
His unfiltered style can sometimes veer into harsh critiques or polarizing takes that might alienate more sensitive followers or those seeking purely positive content.
To grow his audience on X, Will should continue leveraging his strong opinions but add a few more behind-the-scenes narratives or customer success stories. Engaging more directly with followers via Twitter Spaces or AMAs could humanize the brand voice and build tighter community bonds.
Fun fact: Will’s tweet dissecting Chamath Palihapitiya’s investment moves garnered over 900k views and nearly 10k likes, proving he knows how to spark meaningful conversations that both educate and entertain.
Executive, Entrepreneur, Grill-master. CEO and founder of @redballoonwork. Founder of many businesses, speaker of few languages, passionate about #freedom.
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He places great importance on cutting through wasted effort, being cautious with partnerships, and focusing on meaningful work to avoid burnout or dilution of purpose.","facts":"Fun fact: Colin’s philosophy ‘万遍拳 | 万卷书 | 万里路’ (a thousand repetitions in boxing, a thousand books, a thousand miles traveled) perfectly encapsulates his balanced approach to mastering skills through practice, learning, and experience.","strength":"He excels at combining technical expertise with business acumen, making him a savvy and pragmatic problem solver. His independent streak and strategic mindset enable him to avoid distractions and focus on impactful projects.","weakness":"Colin’s blunt communication style and high standards in collaboration might alienate potential allies, potentially limiting his network growth. 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