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average ecom guy in 2025: 1. scales a TikTok product to $40K/month 2. moves to Miami and signs a lease with zero savings buffer 3. posts a pic of his MacBook + iced coffee at a rooftop pool 4. gets a couple DMs asking for help launching products 5. decides it’s time to “build leverage” and drops a $497 course 6. starts tweeting like Hormozi + Alex Becker had a baby 7. product dies but “it’s fine” because “we’re pivoting to education now” 8. lifestyle burn is $12K/month, but he says he’s investing in his brand 9. tries paid ads for the course, burns $6K to make $2.5K 10. makes a thread about “failing forward” and sells 3 consulting calls 11. rent’s late, Stripe’s frozen, and he’s tweeting about stoicism at 3am 12. removes “course” from his bio and starts replying to tweets like a ghost

This $6 eye gel is pulling in $384K/month. And let me tell you, the margins are insane. Let’s break down what’s *actually* in the tube:

This $21 eye serum is doing $1.1M/month. The formula is dead simple. They don’t have some fancy brand story. And yet they’re pulling in millions. Here’s what’s inside this tube dominating the K-beauty under-eye category (and how it’s selling over 52,000 units/month:)

This $37 exfoliant is doing over $3.4M/month. And when I looked at the margins, they were A LOT higher than I thought they’d be. Here’s what’s actually inside this black bottle that built an entire category (and how much they’re making):

“Just run more ads, bro” is retarded advice. More ads ≠ more sales. Better product + smarter targeting + backend efficiency = growth.

Everyone thinks beauty is easy. Pick a trending ingredient. Private label a serum. Hire a designer. Go viral on TikTok. Boom. $100K months. Until your pump clogs, your supplier ghosts, and your best SKU melts in transit. Here’s what most people don’t tell you: Your biggest risk is the product NOT the marketing. Because in beauty, one texture mismatch, one bad cap, one leak in the mail… and your LTV is toast. You don’t get second chances in cosmetics. First use has to feel perfect. If I were launching a cosmetics brand from zero, this is the ONLY roadmap I’d follow: 1. Work with a factory that has the right machines. Texture is everything. and texture is machine-controlled. If they don’t have a ZY-FC-60 or similar vacuum emulsifier, don’t waste your time. That machine is basically the difference between “this feels cheap” and “this feels premium.” It’s what gives top-tier serums that dense, cushiony finish instead of watery slop. Look for 50–200L batch capacity if you're starting small. That keeps MOQs in the 3,000–5,000 range without compromising emulsion quality. If they’re mixing with open-air propellers, run. 2. Lock your packaging before you finalize the formula. Here’s why: Viscosity (especially with hyaluronic acid or peptides) can clog droppers or create pump-back pressure. We’ve seen brands spend $20K on silkscreen glass packaging… only to find out the serum needs an airless pump (which doesn’t fit the collar). Do this in reverse, and you’re stuck retooling molds 8–12 weeks out. 3. Fragrance should be the last thing you finalize, never the first A lot of new founders lead with scent. Big mistake. Fragrance compounds can destabilize emulsions, shift color, or separate under UV. Run 3-week accelerated stability at 40°C with light exposure after fragrance is added. Watch for separation, color shift, and scent fade. If it passes then approve. 4. Set your per-unit COGS target early, and build backwards. For clean skincare: • Tubes: $0.25–$0.35 • Labels: $0.08–$0.12 • Outer box (with foil or emboss): $0.45 • Fill + actives: $1.00–$1.80 • Freight + duties (ocean): $0.45–$0.65 All-in landed target: $3.75–$4.50 If you’re north of $6, you better be selling at $40+ with 3x LTV. 5. Start with 1 product and 3 variations. Same base, 3 SKUs: • Unscented • Light floral (rose or neroli) • Seasonal collab (matcha, yuzu, etc.) Why? Because formula R&D is expensive, but scent swaps are cheap. And it lets you A/B market positioning with almost zero added cost. 6. You need 2 types of content from day one: Texture shots: • Shot on macro lens • Applied with spatula, not finger • Always against glass or white ceramic • No filters. Raw light wins Routine demos: – Uninterrupted 3-step cleanse/serum/moisture – Under 45 seconds – Show absorption, glow, feel We’ve seen brands with 10/10 product fail because they couldn’t show what it’s like to use it. ——————————————————————— Anyone can launch a beauty brand. But the ones that scale, they understand product at the molecular level. Packaging at the supply chain level. And customers at the sensorial level. That’s how you hit $1M+, and how you actually STAY there.

Tallow products has some of the best margins I’ve seen. Retail: $39.99 Monthly rev: $1.12M Category: Body Lotion / Natural Moisturizer Let’s break down how this best seller is being made: 1. Ingredients snapshot (per jar): • 100% Grass-Fed Beef Tallow (confirmed as main base) • Organic cold-pressed sweet almond oil (listed second) • No water, emulsifiers, or preservatives listed • Unscented variant has only 2 ingredients Ultra-clean, ultra-simple. That’s the brand. 2. Production process This product is likely kettle-rendered and whipped. Standard process: 1. Render suet at low temp to remove solids 2. Filter and clarify tallow 3. Blend almond oil and whip for light texture 4. Fill into glass jars while warm 5. Cool, label, and seal This is the method tons of brands in the industry use. 3. Texture & stability • Whipping adds air for smoother skin feel • No water = zero need for preservatives • Glass jars = stability + shelf appeal This is shelf-stable at room temp for 12+ months. 4. Packaging • Amber glass jar with metal or plastic lid • Likely 4oz size with basic label • Estimated cost: ~$0.70–$0.90 landed at 25K MOQ You don’t need fancy packaging here, the story mainly sells it. 5. Margins & scale • Retail: $39.99 • Likely FOB cost: ~$3.00–$3.50 • Retail markup: ~10–12x One of the cleanest COGS-to-revenue products in natural beauty right now. If you're considering a tallow SKU, we’ve got USDA-compliant partners ready. DM me “tallow” if you’re doing (or planning to do) solid volume.

I’ve seen 3 types of products: 1) Fads – Peak fast, die even faster. 2) Commodities – Easy to copy, race to the bottom. 3) Defensible winners – Hard to replicate, loyal customer base. Only #3 survives platform changes, cost spikes, and competitors with deeper pockets.

10 simple tasks that cost little, but save you from a million-dollar supply chain disaster: • Factory audits • Pre-shipment inspections • Backup suppliers • Clear Incoterms • MOQ negotiations • Ingredient traceability • Quality control SOPs • Freight contingency plans • Contract manufacturing agreements • On-the-ground partners Most brands skip the $5000 systems that would’ve saved their $500K launch. Don’t make their mistake.

This mouth tape is selling 14,961 units/mo. Retail: $13.99 Monthly rev: ~$150K Sleep Aid / Breathing Tape Let’s break down how this best seller is being made: 1. Ingredients snapshot (per strip): • Non-woven polyethylene or rayon backing • Hypoallergenic acrylic adhesive • No added fragrance, dyes, or latex • Often shaped in an “X” or butterfly cut for comfort and airflow It’s literally surgical tape, reshaped for sleep. 2. Production process This product is likely die-cut in a medical-grade adhesive facility: 1. Apply hypoallergenic adhesive to PE or rayon backing roll 2. Die-cut into ergonomic shapes (X, oval, or hourglass) 3. Apply release liner 4. Package in sets of 30–60 strips 5. Insert into resealable pouch or box Same machines used for medical tapes and wound dressings. 3. Texture & stability • Thin, breathable, low-stick adhesive • Gentle enough for facial skin overnight • Shelf-stable for 12–24 months in resealable pouch 4. Packaging • Foil pouch or small box with resealable interior • Minimal branding, emphasizes clean, sleep-friendly messaging • Estimated cost: ~$0.08–$0.15 per strip at 100K+ volumes Low packaging complexity = fast to scale. 5. Margins & scale • Retail: $13.99 • FOB cost: ~$1–$2 per pack • Retail markup: ~7–9x This product’s success isn’t from the tech, it’s the positioning. Wellness + sleep = evergreen demand. DM me “tape” if you’re looking to launch in sleep or recovery. We’ve got factories already quoting this.

Make USD. Drive German. Date Latina. Wear Swiss. Eat Asian Happy Valentine’s Day ❤️

Most people overcomplicate physical products. They think you need $100K, a genius idea, or a supplier in China. That’s BS. After 15+ years building supply chains, here’s what I’d do if I had to start over with $0: 🧵

I made $300K in 3 months from 1 client. So trust me on this: You’re not behind. You’re just early. Everyone wants scale. No one wants to fight factories at midnight and rebuild packaging twice. The skill is operations. The reward is momentum. Keep going.

This creatine sells 182,548 jars every month on Amazon. Retail: $24.95 Monthly rev: $4.37M Category: Sports Nutrition Here’s how this bestseller is actually being made: 1. Ingredients snapshot (per serving): • Creatine monohydrate (5g): standard micronized grade USP creatine. • Natural flavor (Mandarin): spray-dried citrus flavoring. • Citric acid: acidity for taste. • Silicon dioxide: anti-caking agent. • Stevia: non-nutritive sweetener. Formula is straightforward and aligns with FDA/USP standards for sports nutrition powders. 2. Production process 1. Blend micronized creatine with flavoring and excipients in V-blenders. 2. Fill into HDPE tubs using auger fillers for precise dosing. 3. Apply induction-sealed lids for freshness. 4. Batch testing for heavy metals and microbiological safety. Large-scale NSF/GMP facilities in the US and EU typically handle this. 3. Packaging • 500g HDPE tubs with foil induction seals and scoops. • Shrink-wrapped for retail compliance. • Approximate COGS per unit (US production): $4.00–$5.00 4. Margins & scale • Retail price: $24.95 • Approximate landed cost: $4.50–$5.50 per tub. • Estimated retail markup: ~5x (standard in sports nutrition). We’ve produced creatine for brands scaling into Costco/Sam’s Club at similar volumes. DM me “creatine” if you’re ready for NSF/GMP production.

eCom death spiral: 1. finds a winning product on TikTok 2. scales it to $30–50K/month 3. hires a UGC editor, ops VA, and fulfillment agent 4. starts taking weekends off 5. ignores ad fatigue and rising CAC 6. product stops converting 7. spends 3 weeks “testing new offers” 8. bleeds cash trying to revive a trend 9. store dies NEVER confuse momentum with product-market fit.

average ecom guy in 2025: 1. scales a TikTok product to $40K/month 2. moves to Miami and signs a lease with zero savings buffer 3. posts a pic of his MacBook + iced coffee at a rooftop pool 4. gets a couple DMs asking for help launching products 5. decides it’s time to “build leverage” and drops a $497 course 6. starts tweeting like Hormozi + Alex Becker had a baby 7. product dies but “it’s fine” because “we’re pivoting to education now” 8. lifestyle burn is $12K/month, but he says he’s investing in his brand 9. tries paid ads for the course, burns $6K to make $2.5K 10. makes a thread about “failing forward” and sells 3 consulting calls 11. rent’s late, Stripe’s frozen, and he’s tweeting about stoicism at 3am 12. removes “course” from his bio and starts replying to tweets like a ghost

“Just run more ads, bro” is retarded advice. More ads ≠ more sales. Better product + smarter targeting + backend efficiency = growth.

This super simple book lamp is already making $17k PER MONTH!!! Your Cost Price: $8.50 MSRP: $30 Profit Margin: 71.6% Struggling to find winning products? My team delivers a daily, exclusive list of fully validated, high-profit products ready to scale. With 14 years of supply chain expertise, we’ve helped clients generate over $10M in sales. Comment "WIN" below to get the list. Make sure you're following me so I can DM you! 🚀🔥

This $6 eye gel is pulling in $384K/month. And let me tell you, the margins are insane. Let’s break down what’s *actually* in the tube:

This $21 eye serum is doing $1.1M/month. The formula is dead simple. They don’t have some fancy brand story. And yet they’re pulling in millions. Here’s what’s inside this tube dominating the K-beauty under-eye category (and how it’s selling over 52,000 units/month:)

Most people overcomplicate physical products. They think you need $100K, a genius idea, or a supplier in China. That’s BS. After 15+ years building supply chains, here’s what I’d do if I had to start over with $0: 🧵

This $37 exfoliant is doing over $3.4M/month. And when I looked at the margins, they were A LOT higher than I thought they’d be. Here’s what’s actually inside this black bottle that built an entire category (and how much they’re making):

At 15, I left Taiwan for America alone. Didn’t speak English. Didn’t have a grand vision or plan. Didn’t even know what I was chasing. After 15 years, I went from hand-labeling boxes to building global supply chains for Fortune 500s. Here’s the story:

A unique product isn’t always a good product. Most of the time, it’s just weird or annoying. I’ve made stuff that was different. No one else had it. No one else could copy it. But it didn’t matter, because no one wanted it. Let me explain: In the DTC world, we fetishize uniqueness. New formulas. New form factors. New angles. But most people forget, new also means unfamiliar. And unfamiliar is work. Customers don’t want to work. They don’t care how clever it is. They just want to get it fast and feel something real. Relief, status, control, simplicity. Something. Unique without clarity = dead weight. I’ve watched people build products that were too early, too niche, or too abstract to ever scale. $100k in molds. 6 rounds of education-based content. All to explain something nobody asked for. You can innovate. But don’t confuse different with better. Sometimes the highest-leverage move is just solving the same old problem, in the clearest, dumbest, most obvious way possible. PS. This product made my clients $100k+. Guess what it’s for?

Retail: $13.00 Monthly rev: ~$1.30M Category: Exfoliating Toner This product is all signal, no fluff. Let’s break down how their glycolic best seller is being made: 1. Ingredients snapshot (per bottle): • 7% Glycolic Acid — alpha-hydroxy acid that resurfaces skin • Rose water, aloe juice — soothing agents to balance irritation • Glycerin + propanediol — humectants for hydration • Aminomethyl propanol — pH buffer • Pepperberry + ginseng — just enough for “plant-based” claims No scent, no silicones, no oil. Just acid and hydration. 2. Production process Nothing that fancy, just precise chemistry: 1. Combine water, glycolic acid, and humectants 2. Add plant extracts, buffer to ~pH 3.6 3. Filter and fill into 240mL bottles 4. Label and box. Ready for retail or DTC All done in large-format tanks with pharma-style batching. 3. Texture & stability • Water-light, no residue • Stable at room temp for 2+ years • No emulsifiers = no instability • Sensitive-skin friendly, thanks to buffering This is why it can ship worldwide without spoiling. 4. Packaging • Basic clear plastic bottle with twist cap • Label is monochrome, zero branding fluff • Estimated cost: ~$0.40–$0.60 landed, fully packed They spend on the formula, not the packaging. 5. Margins & scale • Retail: $13.00 • Likely COGS (actives + botanicals + bottle): ~$1.00–$1.30 • Retail markup: ~10–13x Wildly profitable for a product that feels this “cheap.” If you’re building in skincare, this is a masterclass in cost-effective formulating. DM me “glycolic” if you want to build something better.

Pet car seat covers are one of the most consistent volume-drivers in pet accessories. Retail: $29 Monthly rev: $594k Category: Pet Travel / Protective Covers Here’s how this product is actually being made: 1. Ingredients snapshot (per cover): • 600D Oxford polyester (outer layer – durable, water-resistant) • TPU waterproof coating (laminated inside) • Quilted polyester padding (comfort + cushion) • Nonslip PVC mesh backing (keeps cover in place) • Adjustable nylon straps with plastic buckles • Metal seat anchors for stability • Velcro seat belt openings Standard 4-layer construction: tough, padded, waterproof, nonslip. 2. Production process This is a sewn textile assembly. Standard process: 1. Cut Oxford polyester + quilted padding into panels 2. Laminate TPU waterproof layer to fabric 3. Sew multilayer panels into quilted construction 4. Attach nonslip PVC backing 5. Add nylon straps, buckles, and seat anchors 6. Reinforce seams with double-stitching 7. Inspect for waterproofing, then fold + pack 3. Texture & stability • Waterproof outer + cushioned quilt for comfort • PVC mesh base prevents slipping on leather seats • Strong seams designed for pet claws and weight • Shelf-stable in packaging for 24+ months 4. Packaging • Folded into polybag or zipper storage bag • Inserted into branded cardboard box • Estimated cost: ~$1.25–$1.75 landed at 25K MOQ Compact packaging reduces shipping volume, important for scale. 5. Margins & scale • Retail: $29 • Likely COGS: ~$6.00–$8.00 • Retail markup: ~4–6x High-volume, durable goods with strong repeat demand across pet owners. We’ve got pet textile factories in China & Vietnam already producing these covers for top Amazon brands. DM me “car cover” if you’re planning to launch a pet travel SKU.

Yale literally published 15+ hours of free videos that will help you master pyschology

Ultrasonic dog deterrents are one of the highest-margin gadgets in the pet category. Retail: $28.49 Monthly rev: $750k Category: Pet Training / Electronic Devices Here’s how this product is actually being made: 1. Ingredients snapshot (per unit): - ABS plastic housing (outer shell) - Ultrasonic transducer (core sound emitter) - Rechargeable lithium-ion battery (typically 500–800mAh) - USB-C charging module + PCB board - LED indicator lights - Silicone button pads - Wrist strap (polyester) A very standard small electronics bill of materials, plastic + PCB + battery. 2. Production process This follows a standard consumer electronics assembly. 1. Mold ABS housings via injection molding 2. Manufacture PCB with ultrasonic transducer + control chip 3. Solder charging module + LED indicators 4. Insert lithium-ion battery, connect to PCB 5. Assemble housing with screws + silicone button pads 6. Final QC (sound frequency, charging, battery life) 7. Pack with USB-C cable + instruction manual 3. Texture & stability - Emits ultrasonic frequency (~20–25kHz) inaudible to humans - Designed to be pocket-sized and lightweight - Rechargeable battery = 30–45 days standby per charge - Shelf-stable in packaging for 18+ months 4. Packaging - Printed cardboard box with foam or blister insert - Includes device, USB cable, wrist strap, manual - Estimated cost: ~$0.80–$1.20 landed at 25K MOQ Packaging doubles as protection for shipping, most margin comes from product, not the box. 5. Margins & scale - Retail: $28.49 - Likely COGS: ~$4.50–$6.00 - Retail markup: ~5–7x Electronics in pet care consistently deliver strong margins, especially with branding and positioning. We’ve already got pet electronics factories in Shenzhen producing ultrasonic deterrents at scale. DM me “ultrasonic” if you want to launch one under your brand.

You dropshippers are crazy man. In what world is this an ad 😭