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First ever 200k day. LFG.

Not even 12pm and we're at $132k. 2 years ago, we were struggling to hit 10k topline for the day 🙏🏻

Here are 3 direct response brands (8-9 figures) that have crushed it with long-form static funnels. long-form static > sales page > checkout > post purchase upsells These type of supplement brands scale at 1-1.5x ROAS and have a solid backend to compensate. Examples below 👇

We're looking for a web dev agency & branding agency for a new brand refresh in 2026. Dev agency should be competent in Shopify Markets, Netsuite, Building LPs, OPs, etc. Brand agency should... I have no idea 😂 Who should I talk to?

Gotta pace down again. God dam inventory forecasting is impossible 💀

All the brands we manage and own have crushed it this October. Yes, I'm still using bid caps, even though everyone hates them. Yes, we're still creating 3-5 versions of the same concept, even though everyone is preaching the opposite... And yes we're still predominantly using 1 ABO testing campaign and 1 Scale campaign as our ad account setup. As long as you have banger creatives, a congruent funnel & great offer whatever you do on META it'll work. Stop sweating on the rest, it's literally a waste of time if your brand is struggling. It's struggling not because of your META strategy but how people react to your ads, what emotions they feel when they see them. What they feel when they land on your landing page, do they believe your product can work for them. Does your offer look like a great deal for what your product will do for them. Put yourself in your customer's shoes, watch the ads you make, go through the landing page experience and look at your offer compared to other alternative products and offerings. That's what you need to get right for your shit to work.

Ended the day at $229k, biggest day so far for the brand. New offer tests being finalized on Monday, hopefully that raises AOV up to $200+ and I can increase bid caps even more. Black friday is going to be massive.

Surf-scaled my way to 380k/d. MER on DTC is trash tho, Amazon keeps us profitable on days like this.

The transition from doing everything yourself, to getting the team to help you do everything is difficult. Any tips/frameworks that you find helpful for this?

Just started testing a new brand. Supplements. We are COOKIN already. Once I get around 30-50 sales + more consistency shown, we'll start ordering inventory. Refunding all these customers, but really good to see we can buy at a $100 CPA and still be around 1.2-1.4x ROAS. This is gonna be epic.

Ok cool, when I was at 10k/d of adspend consistently. I only had two campaigns. 1 Creative Testing, 1 Scale Bid Cap with Inflated Budgets. Most of my time was spent into 1) Improving RPU of my funnel through CRO 2) Doing customer research, creating more Ads, modeling adjacent category winner Ads. If I were to re-structure your ad account with what you're saying... Here's how I would do. Keep the Creative testing & Scale Bid Cap. Kill the Cost Cap ASC, and then either throw your 'loser' ads into your Scale Bid Cap, or create a separate Scale Bid Cap specifically for Loser Ads that may perform. Media buying here doesn't really matter so much at your stage, you clearly know what you're doing. If you hit a banger ad or improved funnel, and you threw it into your current structure, the scale bid cap or ASC cost cap, you'll get the same result which is more scale. I think the problem you might have is either 1) Pushing against seasonality 2) more likely, a lack of a creative system that allows you to consistently hit winners that maintain your spend & scale. LMK if that helps ya out.

It does what an advertorial/mini-vsl would do but on Facebook itself. The target demo is 55+ and they consume information like this. Persuaded by the long-form copy, and the rest of the conversion happens on the sales page. The sales page just needs to convey a similar narrative to the long-form copy on what the UMP is and how the product solves it. Then a ton of social proof + great offer. Simple as that

Here's how I think about this right now... I believe it depends on the product that you are selling. I default to ABO creative testing on all accounts, with 5 hooks x 1 body per concept. 1 concept = 1 adset. $60-150/d budget or more. Reason for that is it's just the quickest way for me to find winners and scale them. HOWEVER... If I'm in a very competitive space like Anti-aging skincare, I'm using a CBO creative testing structure with min-spends mostly. Just because it's just more budget efficient that way. Regarding what % of budget goes into testing & scaling. Honestly it doesn't really matter. I know industry norms have it where scaling campaigns are 80% and testing campaigns are at 20%... BUT I have one ad account that bounces from the industry norm to 80% spend into testing & 20% spend into scaling. Caveat here, the 80% spend into the testing campaign are ABO adsets inside that I have scaled budgets up high. Technically a scale adset I guess? That's also another reason why that ad account migrated from scale campaigns spending 80% to only 20%. End of the day, I do like to have 80% budget into my scale campaigns and 20% into creative testing just if possible because it takes less time to manage.

We're looking for a web dev agency & branding agency for a new brand refresh in 2026. Dev agency should be competent in Shopify Markets, Netsuite, Building LPs, OPs, etc. Brand agency should... I have no idea 😂 Who should I talk to?

First ever 200k day. LFG.

Not even 12pm and we're at $132k. 2 years ago, we were struggling to hit 10k topline for the day 🙏🏻

Ended the day at $229k, biggest day so far for the brand. New offer tests being finalized on Monday, hopefully that raises AOV up to $200+ and I can increase bid caps even more. Black friday is going to be massive.

Surf-scaled my way to 380k/d. MER on DTC is trash tho, Amazon keeps us profitable on days like this.

Gotta pace down again. God dam inventory forecasting is impossible 💀

The transition from doing everything yourself, to getting the team to help you do everything is difficult. Any tips/frameworks that you find helpful for this?

Just started testing a new brand. Supplements. We are COOKIN already. Once I get around 30-50 sales + more consistency shown, we'll start ordering inventory. Refunding all these customers, but really good to see we can buy at a $100 CPA and still be around 1.2-1.4x ROAS. This is gonna be epic.

All the brands we manage and own have crushed it this October. Yes, I'm still using bid caps, even though everyone hates them. Yes, we're still creating 3-5 versions of the same concept, even though everyone is preaching the opposite... And yes we're still predominantly using 1 ABO testing campaign and 1 Scale campaign as our ad account setup. As long as you have banger creatives, a congruent funnel & great offer whatever you do on META it'll work. Stop sweating on the rest, it's literally a waste of time if your brand is struggling. It's struggling not because of your META strategy but how people react to your ads, what emotions they feel when they see them. What they feel when they land on your landing page, do they believe your product can work for them. Does your offer look like a great deal for what your product will do for them. Put yourself in your customer's shoes, watch the ads you make, go through the landing page experience and look at your offer compared to other alternative products and offerings. That's what you need to get right for your shit to work.

Ok cool, when I was at 10k/d of adspend consistently. I only had two campaigns. 1 Creative Testing, 1 Scale Bid Cap with Inflated Budgets. Most of my time was spent into 1) Improving RPU of my funnel through CRO 2) Doing customer research, creating more Ads, modeling adjacent category winner Ads. If I were to re-structure your ad account with what you're saying... Here's how I would do. Keep the Creative testing & Scale Bid Cap. Kill the Cost Cap ASC, and then either throw your 'loser' ads into your Scale Bid Cap, or create a separate Scale Bid Cap specifically for Loser Ads that may perform. Media buying here doesn't really matter so much at your stage, you clearly know what you're doing. If you hit a banger ad or improved funnel, and you threw it into your current structure, the scale bid cap or ASC cost cap, you'll get the same result which is more scale. I think the problem you might have is either 1) Pushing against seasonality 2) more likely, a lack of a creative system that allows you to consistently hit winners that maintain your spend & scale. LMK if that helps ya out.

Barely 9am and we're at 56k LFG. Last year this time, this brand wasn't even doing HALF of this in a full day.

Here are 3 direct response brands (8-9 figures) that have crushed it with long-form static funnels. long-form static > sales page > checkout > post purchase upsells These type of supplement brands scale at 1-1.5x ROAS and have a solid backend to compensate. Examples below 👇

This is my working hypothesis on Demand Gen on Google ads so far and what I'm going to do to spend more on the platform. Context: I spend 10k/d on Demand Gen (on a single brand), I know it's little still and want to move to 50k-100k/d of spend like some guys I see here able to do. So far, this is what has worked for me. Best ads on META, put inside a Demand gen campaign ($500/d) with Audience targeting (Search themes, Apps, Lookalike, & Age) being sent to our META funnel (a presell page that leads to a offer page). In-platform & NCROAS should be high within the first 3 days, and we scale budgets from there. New META ads get launched within a new DG campaign so we get spend on those Ads and validate if they bring in good NCROAS. ----- The problem I'm having is that these campaigns get to a certain level of spend, and then they stop performing and I reach a spend amount which I can't overcome. ----- The reason why I think this happens. I believe that the VERY specific audience targeting I'm doing is limiting my ability to spend to a less aware audience and getting them to buy from me. ----- What I'm trying to do now. My new hypothesis. Broad targeting, with 16x9 & 9x16 of the same creatives in individual new campaigns to test but having a consolidated SCALE campaign for 16x9 & 9x16. I believe that I'll need the absolute BEST TOF META ads put into these campaigns (to convert a colder audience), and I would be able to scale at a 1x in-platform ROAS and the awareness it brings will halo into the other channels. But I will only allow 1x in-platform ROAS for BROAD targeted ads that I know are good. (My NCROAS target is usually a 1.8x on META) I will also have separate campaigns still with Audience targeting like my previous strategy, that bring in good in-platform and NCROAS that hit my 1.8x target. So the idea is that these new BROAD scale campaigns will funnel in new audiences to the business that I would not have reached with my audience-targeted campaigns. Also the ads inside these BROAD scale campaigns will be my best ads in META so they would be great at pushing a customer down the buyers journey with my brand. Let's see how this works, I believe this is the unlock I needed to scale further with DG.

Fix your brand's acquisition and conversion rate before thinking about retention. You want to cut costs down to acquire new customers profitable at scale before trying to make them worth more.