Get live statistics and analysis of Pascal Le Marechal's profile on X / Twitter
$30M+ in eCommerce sales | Founder of novaalab.com | Sharing how I scaled a profitable brand to 8 figures in revenue
134following245followers
The Entrepreneur
Pascal Le Marechal is a driven entrepreneur who has masterfully scaled a brand to over $30M in eCommerce sales. He actively shares valuable insights and practical strategies rooted in real-world scaling successes. His hands-on approach and willingness to engage with his audience showcase a dynamic leader eager to grow and innovate.
Pascal spends so much time testing ad creatives, I’m starting to think he might have a secret lab where ads go to multiply faster than rabbits. At this rate, even his coffee breaks must be A/B tested!
Achieving $30M+ in eCommerce sales and scaling his brand to 8 figures is a monumental win that cements Pascal as a formidable force in digital entrepreneurship.
To empower fellow entrepreneurs and marketers by sharing actionable knowledge that demystifies the path to scaling profitable eCommerce brands, fostering a community of learning and growth.
Pascal believes in data-driven experimentation, relentless testing, and adapting to fast-changing market dynamics. He values transparency, mentorship, and continuous learning from both successes and setbacks.
His greatest strengths lie in strategic scaling, deep industry insight into digital ad tech, and a transparent, open communication style that engages and educates his audience.
Pascal’s intense focus on metrics and testing can sometimes come across as overly technical or niche, potentially limiting appeal to a broader, less specialized audience.
To grow his audience on X, Pascal should mix his authoritative insights with more storytelling and behind-the-scenes content that humanizes the grind. Engaging with trending topics and real-time conversations can amplify reach and foster deeper connections.
A fun fact about Pascal is that he’s not just talking about big numbers - he breaks down how he navigates challenges like ad platform changes and fine-tunes campaigns with laser focus on optimization.
Second call with @ashvinmelwani through @MentorPass 🚀
This time we went deep into our NovaaLab Meta Ads account to identify scaling opportunities. Especially after the slowdown since the health policy update earlier this year.
Ash's experience working with dozens of CMOs spending millions each month gives him a sharp edge on Meta's latest optimization trends.
Just before BFCM, we're applying some of his key advice this week:
- Switching Advantage+ from ABO → CBO
- Removing 1-day view attribution
- Fully excluding existing customers from A+ campaigns
Excited to test and iterate ahead of November 💪
Second call with @ashvinmelwani through @MentorPass 🚀
This time we went deep into our NovaaLab Meta Ads account to identify scaling opportunities. Especially after the slowdown since the health policy update earlier this year.
Ash's experience working with dozens of CMOs spending millions each month gives him a sharp edge on Meta's latest optimization trends.
Just before BFCM, we're applying some of his key advice this week:
- Switching Advantage+ from ABO → CBO
- Removing 1-day view attribution
- Fully excluding existing customers from A+ campaigns
Excited to test and iterate ahead of November 💪
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Engaging with broader entrepreneur and marketing communities through replies and threads can boost visibility and foster meaningful network connections.","roast":"Lotfi's so deep into AI automation, he probably dreams in code — just don’t ask him to explain it without a whiteboard and a three-hour TED talk.","win":"Successfully launched a high-impact AI voice agent that automates the entire sales process, resulting in over 15 booked calls within days and a consistent 6x cash ROI from Facebook ad funnels."},"created":1763018404997,"type":"the entrepreneur","id":"driflotfi"},{"user":{"id":"4903173381","name":"Umair Sheikh","description":"Founder @ Avanta Marketing, ecom email, sms, retention | 🏊♂️🚲🚴♂️ | nyc","followers_count":243,"friends_count":337,"statuses_count":753,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1970638326139932672/LcqhMr4h_normal.jpg","screen_name":"_umair_sheikh","location":"Book a Call 👉","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"calendly.com/umairsheikhdig…","expanded_url":"https://calendly.com/umairsheikhdigitalmarketing/introductory-call?share_attribution=expiring_link","url":"https://t.co/h9ZhQAGoE6","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Umair Sheikh is a growth-driven founder and marketing mastermind at Avanta Marketing, specializing in ecom email, SMS, and retention strategies. 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Advanced strategies should always serve a clear, purposeful role rather than complicate the message.","strength":"Umair’s strengths lie in his clear strategic vision, practical expertise with email and SMS marketing automation, and ability to cut through complexity to deliver impactful results. His dedication to foundational retention tactics makes him a true growth engine.","weakness":"His focus on the basics might sometimes make him overlook innovative or experimental tactics that could unlock new growth avenues. Also, his penchant for straightforward strategies might underwhelm audiences craving flashy, cutting-edge marketing buzzwords.","recommendation":"To grow his audience on X, Umair should amplify storytelling around case studies showing before-and-after client successes, engage more with followers through polls and Q&A sessions, and leverage educational threads to demystify complex marketing concepts in simple terms.","roast":"Umair’s so obsessed with keeping it simple, he probably writes his grocery list in bullet points and gets bored of a movie if the plot twists more than twice. 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NovaaLaab.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981047691825336748","view_count":5,"bookmark_count":0,"created_at":1761153550000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"796320277","conversation_id_str":"1981047691825336748","full_text":"Scare a founder with one 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ideas?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981071103943397676","view_count":16,"bookmark_count":0,"created_at":1761159132000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"796320277","conversation_id_str":"1981071103943397676","full_text":"I’ve scaled my ecom brand to 8 figures and decided it’s time to start sharing more here.\n\nWhat kind of content would be most valuable to you?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"399721648","name":"Josh 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