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Email 1: Ignored Email 2: Ignored Email 3: Ignored Email 4: Ignored Email 5: "Not interested" Email 6: Ignored Email 7: "Actually, can we talk next week?" ​ This is normal. ​ This is outbound. ​ This is why 99% quit and 1% win.

Everyone wants to send 10,000 emails a day. ​ Nobody wants to: ​ - Warm up 100 domains for a month - Verify every contact - Write 12 copy variants - Monitor deliverability daily - Actually follow up ​ You don't want scale, ​ You want magic. ​ Magic doesn't exist. ​ Systems do.

Client: "We want to send emails from our main domain" Me: "Why?" Them: "It looks more professional" What happens next: WEEK 1: 15% deliverability WEEK 2: 8% deliverability WEEK 3: Domain blacklisted Calls booked: 0 Cost to rebuild their email reputation: $50,0000+ and 6 months. A simple, but expensive mistake.

We just booked a call with the UFC. The cold email script we used has been COOKING. Who wants it? Comment + follow me and I'll DM it to you. (RT and I'll prioritize you)

4 reasons cold email is the no. 1 outreach method on the planet: 1) Real-time market feedback at scale 2) Direct access to decision makers inboxes 3) Zero platform algorithm dependency 4) Complete control over your reach I built a career off of this 1 skill. No reason you can’t either.

2020 cold email advice: - “Send 30-40 per inbox” - “Add images and links” - “Track open rates” 2025 cold email reality: - 10/day MAX - Plain text only - Never track opens We send 1,000,000+ emails/mo like this. Inbox placement > literally anything else.

My cold email agency hit $80k/mo in 4 months. I had a lot of jobs (and failures) before. Here’s a list of them: ~ Soccer referee ~ Uber Driver ~ Some illegal activities ~ Naval Officer ~ Professional Gambler ~ SDR at multiple start-ups ~ Bar-back at an upscale hotel ~ GTM Engineer ~ Founded Vertical ~ Dishwasher at a Pizzeria (about 3 months) ~ Bus Boy at a TexMex restaurant (last 2 days) ~ Bus Boy at a brunch spot (fired for eating on the clock hehe) Keep trying things. Eventually you’ll find your footing.

Average "cold email is dead" person: - Tracking opens - Using one channel - Trusting Apollo's data - Skipping domain warm-up - Sending 80 emails per inbox Just build proper infrastructure. And stop blaming "the channel."

2% reply rate: "I personalized it!" 20% reply rate: "I made it relevant." There's a difference. Mentioning someone's dog isn't personalization. Answering "why you, why now" is. Most of you are wasting time on surface-level research that adds zero value. Instead... Find the trigger that makes your offer matter.

We send 1,000,000+ cold emails per month. Here’s the 7-point deliverability checklist I use to hit 5%+ reply rates: (non-negotiables) 1/ Only use Google, Outlook, or Azure mailboxes. Ditch the bulk sender tools or random SMTPs. Keep it trusted. 2/ Warm every inbox for 30 days (minimum). Then keep warm-up on while sending live. Yes, even after launch. 3/ Cap at 10 emails per day, per mailbox. More than that and you’re asking to get flagged. 4/ Avoid all tracking pixels. Don’t track opens. Don’t embed images. Don’t signal “cold email.” 5/ Send in plain text. No links, no formatting, no buttons. Keep it human. You can follow up with links after a reply. 6/ Rotate copy variants every send. Same email, same structure, same result: spam. Use AI or manual variants to switch phrasing every run. 7/ Prioritize response rates > volume. 1,000 emails a day means nothing if no one replies. Build campaigns that provoke actual interest. This checklist isn’t optional. It’s the baseline.

Cold email should be the ultimate judge of what you offer as a service business. ​ In the product stage: ​ - Your friends’ opinions are irrelevant. - LinkedIn will show you fake love - Ads are a waste of time ​ The fastest (and harshest) way to validate your product: ​ - Load up 100 inboxes - Write the email scripts - Let the reply rate decide ​ If your offer survives the brutality of 100 cold inboxes… ​ That’s how you know you’ve got something.

The Miami penthouse kids really have you guys fooled. This online business thing is HARD.. My last 4 months: ​ --> Quit my job making 5k/mo ​ --> Signed 1 client for 60% of my old salary ​ --> Started hammering results, signed 15+ MORE clients ​ --> Scaled to $80K MRR in 4 months ​ --> Dropped 40% of my clients Now we're back to 60k/mo and growing. But this journey has been tough. At first.... I was fueled off PURE momentum. ​ And on paper I was crushing it. ​ Behind the scenes though? ​ A MESS. ​ Didn’t have: ​ - Systems. - Proper onboarding. - Deliverable quality control. ​ Every client wanted a different offer, a different ICP, a different workflow. ​ I was hiring people, training them, rewriting half their work, and scrambling 12 hours a day just to stay above water. ​ So I made a hard call… ​ I dropped 8 clients. ​ Told them we couldn’t deliver the level of work I hold myself to. ​ Let go of the quick cash so I could build something long-term. ​ Then I rebuilt the agency around 3 changes: ​ - Higher retainers ($4.5K–$7K) - Streamlined ICPs and messaging frameworks - A team trained top-down on deliverability, copy, infra, and GTM logic ​ Now? ​ We serve fewer clients, but the RIGHT ones. ​ Clients who understand how hard outbound is now. ​ Clients who WANT to invest in the infrastructure, the copy, the list building, and the strategy that gets them real results. ​ We’re ramping things up again. ​ But this time, with intention.

The greatest skill you can have in sales? Relevance. 1. It makes personalization meaningful 2. It turns interruptions -> introductions 3. It protects your sender reputation 4. It answers why you, why now 5. It increases reply rates 10x I built my entire career off of mastering relevance. This is the delta between a long career in outbound & not making it at all.

Cold email changed my life. I'm probably one of the only agency owners to take a company from 0 to literal unicorn status ($1B+) If I would’ve said it’s “too risky.” I would still be in the Navy waiting to fly a jet for the first time lol. Just take the risk brother.

So funny to me how founders waste time on: ​ - Logo design - Perfect website copy - Social media aesthetics - Business card quality - Their office setup ​ And then they talk about: ”business is slow” ​ No shit. ​ You’re ignoring: ​ - Building predictable systems that generate leads - Analyzing what’s actually converting - Following up until they respond - Tracking every opportunity - Getting on sales calls Basic fundamentals people. ​ The single most valuable thing you can do for your business is get calls in the calendar. ​ Focus on what matters.

Unpopular opinion: Quitting is a sign of strength. You’ll hear the old-timers say, “Don’t be a quitter” “Finish what you started” I honestly think quitting is much harder to do than staying the course. You’re safe from judgement. You’re where you’re expected to be. You’re comfortable. You have to face all of that if you decide to move on from something. Be looked at as a failure. Face uncertainty. Deal with unwanted opinions. It takes strength to tackle all of that head on in pursuit of something new. So maybe the old-timers had it wrong. Maybe the “quitters” are the courageous ones.

Email 1: Ignored Email 2: Ignored Email 3: Ignored Email 4: Ignored Email 5: "Not interested" Email 6: Ignored Email 7: "Actually, can we talk next week?" ​ This is normal. ​ This is outbound. ​ This is why 99% quit and 1% win.

We just booked a call with the UFC. The cold email script we used has been COOKING. Who wants it? Comment + follow me and I'll DM it to you. (RT and I'll prioritize you)

4 reasons cold email is the no. 1 outreach method on the planet: 1) Real-time market feedback at scale 2) Direct access to decision makers inboxes 3) Zero platform algorithm dependency 4) Complete control over your reach I built a career off of this 1 skill. No reason you can’t either.

The greatest skill you can have in sales? Relevance. 1. It makes personalization meaningful 2. It turns interruptions -> introductions 3. It protects your sender reputation 4. It answers why you, why now 5. It increases reply rates 10x I built my entire career off of mastering relevance. This is the delta between a long career in outbound & not making it at all.

Everyone wants to send 10,000 emails a day. ​ Nobody wants to: ​ - Warm up 100 domains for a month - Verify every contact - Write 12 copy variants - Monitor deliverability daily - Actually follow up ​ You don't want scale, ​ You want magic. ​ Magic doesn't exist. ​ Systems do.

Fuck work life balance. You don’t become great by succumbing to your needs to rest or take breaks. You have to sacrifice. You have to grind. Blood, sweat, tears. Thousands of hours of work and repetition. Beyond what is sensical to the human mind. Do this, and I promise you - you are already the top .1% Do it long enough, and you’ll get to places you could have never imagined getting to. You’ll become the person you once looked up to.

You need to be going slower. You need to warm your mailboxes for 2+ weeks minimum. You need to verify every email twice. You need to test 10 variants before scaling. You need to stop rushing. Speed kills deliverability.

Client: "We want to send emails from our main domain" Me: "Why?" Them: "It looks more professional" What happens next: WEEK 1: 15% deliverability WEEK 2: 8% deliverability WEEK 3: Domain blacklisted Calls booked: 0 Cost to rebuild their email reputation: $50,0000+ and 6 months. A simple, but expensive mistake.

In the last 5 years, I've generated $25,000,000+ in pipeline with cold email. This 35+ page e-book goes over the 5 critical components I’ve been using to print meetings with outbound. Comment “Send” and I’ll DM it to you (must be following)

So funny to me how founders waste time on: ​ - Logo design - Perfect website copy - Social media aesthetics - Business card quality - Their office setup ​ And then they talk about: ”business is slow” ​ No shit. ​ You’re ignoring: ​ - Building predictable systems that generate leads - Analyzing what’s actually converting - Following up until they respond - Tracking every opportunity - Getting on sales calls Basic fundamentals people. ​ The single most valuable thing you can do for your business is get calls in the calendar. ​ Focus on what matters.

2020 cold email advice: - “Send 30-40 per inbox” - “Add images and links” - “Track open rates” 2025 cold email reality: - 10/day MAX - Plain text only - Never track opens We send 1,000,000+ emails/mo like this. Inbox placement > literally anything else.

Crazy how many people quit right before their massive breakthrough. ​ They send 50 emails and declare cold email dead. They make 10 calls and say outreach doesn't work. They run one campaign and pivot to a new strategy. ​ I don't call this failing. ​ You're just impatient.

Cold email changed my life. I'm probably one of the only agency owners to take a company from 0 to literal unicorn status ($1B+) If I would’ve said it’s “too risky.” I would still be in the Navy waiting to fly a jet for the first time lol. Just take the risk brother.

3 months ago, I fired all of my worst clients. ​ I lost a ton of revenue. ​ But my business instantly got 10X better. ​ Shitty clients: ​ - Drain energy - Destroy morale - Prevent you from serving clients who actually matter. ​ Now, we’re making up for the revenue lost 10fold. ​ Addition by subtraction is cliché for a reason.

A lot of you are way too desperate with your cold emails. Instead... Make the ask proportional to the value you've provided. "Would you watch a quick loom video?" VS "Can we schedule a demo?" Always think: What's in it for the prospect?

Nobody cares about your "revolutionary AI solution." They care about: - Not losing deals to competitors - Hitting quota this quarter - Looking smart to their boss Features don't sell. Survival does.