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I drop startup ideas daily. Host @startupideaspod. CEO: @latecheckoutplz we build companies like @ideabrowser, @meetLCA, @boringmarketer etc

991 following700k followers

The Connector

GREG ISENBERG is a serial entrepreneur who builds and acquires internet companies with a strong emphasis on community. He is the CEO of Late Checkout, developing companies that include Boring Marketer, Design Scientist, and YouNeedARobot, among others.

Impressions
8.5M-2.3M
$1605.04
Likes
68.7k-4.4k
43%
Retweets
5.4k-3
3%
Replies
6.9k-1.2k
4%
Bookmarks
80.5k5.6k
50%

GREG ISENBERG’s Twitter is like a golden ticket to an ever-expanding chocolate factory of internet companies, if only he’d stop hosting the tour to actually enjoy a candy bar himself.

GREG’s biggest win is likely the successful creation and nurturing of multiple internet companies with strong community engagement, as well as the recognition he has received for his entrepreneurial endeavors.

GREG’s life purpose revolves around fostering innovation and connection in the digital realm, creating spaces where communities can thrive and entrepreneurs can learn and grow.

GREG believes in the power of community and the value of hands-on experience. He is convinced that the best way to learn and grow is through real-world examples and mentorship, as evidenced by his sharing of insights from billionaires and his emphasis on practical advice.

GREG’s strength lies in his ability to connect with people and build communities. He is adept at identifying and sharing valuable content that resonates with his audience, as well as providing a platform for learning and exchange.

His weakness may be a tendency to spread himself too thin across numerous projects, which could dilute his impact or make it harder to maintain deep, sustained engagement in any one community.

To grow his audience further, GREG should continue to leverage his network to provide exclusive insights and access to successful entrepreneurs, while also focusing on more personalized engagement with his followers to deepen his connections.

Fun fact: GREG ISENBERG once shared a video of Pharrell Williams that he considers one of the best resources for entrepreneurs and creators, showcasing his appreciation for unique educational content.

Top tweets of GREG ISENBERG

This is one of the best videos to ever exist for entrepreneurs, creators... I think about it often. In 2016, Pharrell Williams visited a NYU music production class to critique student songs. At the beginning you could see student "Maggie Rogers" drenched with the absolute terror of sharing this with him. Pharrell is there just trying to keep his excitement in. The guy couldn’t wait to tell her this song is the bee’s knees. After he listened to a song called ā€œAlaskaā€, he explained why ā€œI have zero, zero, zero notes for that:ā€ 24 hours later, someone posted the clip to Reddit. It blew up and the rest is history. Grammy nominated, millions of followers etc. And Maggie responded to the Reddit thread (i'll share screenshot in the next tweet). This story I find so cool because it inspires other artists to share what they got. We all can all connect with the fear of showing our work. It ain't easy. And to have a unique POV like Maggie. Easy to copy, harder to have something unique. I’ve got a bunch of designs, creations that have never seen the light of day. This video inspires me to publish more. My point of sharing this video: Publish your art anonymously. Or publish your art proudly as yourself. Bonus points if it's one of a kind work. But publish your darn art. This is your new week's energy. This is your 2024 energy. Go get 'em. -- If you enjoyed this, go listen to some Maggie Rogers. And thank you to Pharrell for being so supportive to an up and comer. And go follow me for more stories like this @gregisenberg, so you get more of it in your feed I share stories about internet communities, free startup ideas and more. (link in bio for more info about me)

20M

Are we going to pretend $750/hour law firms are going to be business as usual in the AI age? I just used Grok Deep Research to draft a simple contract. Took 15 minutes. Would have cost $2,000 with a lawyer. When I sent it to my attorney to review, his response was "looks good" 2 days later. I had already sent the contract lol. It was signed by the client. Thanks Mr. Attorney. Lawyers and accountants keep insisting that AI is just a toy and real work requires human judgment. Meanwhile, their billable hours model is silently imploding. I've watched this pattern play out before. First comes denial. Then "it only works for simple stuff." Then "it can't handle nuance." Finally, massive restructuring. Law firms won't disappear, but the pyramid of junior associates doing document review and contract drafting is evaporating overnight. What nobody's talking about is how the next generation will learn when the entry-level jobs that have always been the training ground are precisely what AI does best. I wouldn't be surprised if the biggest shock to law firms comes when their own clients start bringing AI-drafted documents to meetings and just asking for quick reviews. The real change won't be dramatic - it'll be the slow realization that clients are paying for 1 hour of work instead of 10, while still getting the same outcome. It'll be death by a thousand cuts as more routine legal work gets handled by in-house teams with AI assistance. We're watching the complete reinvention of professional services happen in real-time, and pretending nothing will change.

2M

Most engaged tweets of GREG ISENBERG

Are we going to pretend $750/hour law firms are going to be business as usual in the AI age? I just used Grok Deep Research to draft a simple contract. Took 15 minutes. Would have cost $2,000 with a lawyer. When I sent it to my attorney to review, his response was "looks good" 2 days later. I had already sent the contract lol. It was signed by the client. Thanks Mr. Attorney. Lawyers and accountants keep insisting that AI is just a toy and real work requires human judgment. Meanwhile, their billable hours model is silently imploding. I've watched this pattern play out before. First comes denial. Then "it only works for simple stuff." Then "it can't handle nuance." Finally, massive restructuring. Law firms won't disappear, but the pyramid of junior associates doing document review and contract drafting is evaporating overnight. What nobody's talking about is how the next generation will learn when the entry-level jobs that have always been the training ground are precisely what AI does best. I wouldn't be surprised if the biggest shock to law firms comes when their own clients start bringing AI-drafted documents to meetings and just asking for quick reviews. The real change won't be dramatic - it'll be the slow realization that clients are paying for 1 hour of work instead of 10, while still getting the same outcome. It'll be death by a thousand cuts as more routine legal work gets handled by in-house teams with AI assistance. We're watching the complete reinvention of professional services happen in real-time, and pretending nothing will change.

2M

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