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Scaling brands with performance ad creative. Founder of 10X ROAS creative agency. Sharing insights from the arena.
The Critic
Jakub Szunyogh is a sharp-eyed critic in the ad creative space, known for calling out hype and exposing underwhelming performances in the AI and marketing world. As the founder of a 10X ROAS creative agency, he combines firsthand industry experience with a no-nonsense approach to delivering insights straight from the battlefield. His tweets blend wit, skepticism, and brutal honesty, making him a go-to voice for anyone tired of overpromised tech solutions.
Top users who interacted with Jakub Szunyogh over the last 14 days
Scaling ecom brands with high-performance ad creative 🚀 Making over 700 creatives every month. Book now 👉 fraggell.pro/kY0zXn
Transforming DTC Brands With Data-Driven UGC & Strategy 🤳🏼 admin@vantacreativeagency.com
flighted.co, a best-in-class paid social agency withblip.com, the simplest bulk ad launcher for Meta
Paid Ads & Positive Vibes | Founder @ paidads.io
Co-Founder @ChargeflowHQ — The Chargeback Platform that prevents and recovers chargebacks, on autopilot. Trusted by @hexclad, @huel, @elemntor and 15K+ brands.
X Personality • All Things America 🇺🇸 • #ItsScott2028 • RIP Charlie • PRO LIFE • VITALISM • JESUS, THE CHRIST
marketing for startups, brands and artists ez.media
eCommerce Email, SMS, and Retention @ thekaizenblitz.com | Rest, Dr. Kellyann, Under Luna, Sauna Space | 200m+ emails sent, $30m+ in revenue for clients.
$30M+ in eCommerce sales | Founder of novaalab.com | Sharing how I scaled a profitable brand to 8 figures in revenue
👨💻 cto @genflow_ 🧠 co-founder/cto pablo
@euka_ai connecting brands and creators on TTS | don’t die and use ai
Tinkering
zero to one product & eng (fmr head of eng at FERMAT) | Exits: influenceli (2023), nucreator (2025)
Cofounded 1st startup w CNET founder 1st startup approved by openAI for automation 21':cheatlayer.com agentsbase.ai:acquired StarterStory bit.ly/3HovOgR
Chief Success Officer @finalroundai @worktrialai
Copy Chief. Loves info-products/supps. What your copywriter wants to hear: https://t.co/TaOp40Maap
Soon to be Course Boi & Content King | Prev @FermatCommerce @TripleWhale. Live in Austin. Marketing, Tech, Outdoors, Sneakers and Stoicism.
Where £20 gets freelancers marketing support that usually comes with a £15k retainer & a creative director called Hugo. Get clear. Get noticed. Get fucking paid
Jakub’s Twitter feed is like a roasting session where AI startups and marketing buzzwords go to die—if only his keyboard could also send polite invites for those companies to step up their game instead of just watching the dumpster fire from the sidelines.
Jakub has successfully built and scaled a 10X ROAS creative agency, proving his expertise is not just in critique but with real, revenue-driving results.
Jakub’s life purpose is to cut through marketing fluff and hold brands and technologies accountable, helping businesses scale efficiently by focusing on genuine performance rather than buzzword-driven hype.
He values transparency, authenticity, and results over flashy promises. Jakub believes that real value comes from hard-earned expertise and critical thinking, rather than blindly following AI trends or marketing slogans.
His strongest suit is his fearless, detailed analysis of market movers and shakers, combined with a knack for translating complex failures into digestible, humorous critiques that resonate widely.
Jakub’s blunt style sometimes risks alienating less savvy followers or those overly optimistic about emerging AI tools, potentially limiting his audience to those already skeptical or experienced in marketing.
To grow his audience on X, Jakub should balance his critiques with actionable advice and success stories from his own agency, leveraging storytelling to show not just what’s wrong, but how to win. Engaging with followers through Q&As or behind-the-scenes threads could amplify his influence and establish a stronger community.
Jakub famously dissected the trajectory of the AI startup ‘Icon,’ tracking its pivot from a supposedly revolutionary AI ad maker to a basic creative agency, and then into media buying—much to the chagrin of its investors and followers.
Top tweets of Jakub Szunyogh
DTC Twitter Daily Routine: 1. Open Twitter 2. See @zachmstuck scaling to $50M with 1 listicle 3. See @rokhladnik complaining about Meta 4. Close Twitter 5. Ask VA how much profit we made yesterday 6. VA responds: "Dear Sir, we never made any profit" 7. Watch @9operators to see the future of Shopify 8. Pretend everything’s fine
Most engaged tweets of Jakub Szunyogh
DTC Twitter Daily Routine: 1. Open Twitter 2. See @zachmstuck scaling to $50M with 1 listicle 3. See @rokhladnik complaining about Meta 4. Close Twitter 5. Ask VA how much profit we made yesterday 6. VA responds: "Dear Sir, we never made any profit" 7. Watch @9operators to see the future of Shopify 8. Pretend everything’s fine
People with Critic archetype
currently engineering at one of the apps. previously an L5 at AWS and SIG (quant trading sde). e/acc. Catholic. chief contrarian. irish. indian-origin.
Dealing with life & what it throws at me. Diehard Cubs fan! Politically jaded, not right or left. Nom de plume - my fam doesn't get a say in what I say.
Author of @atopbook, building software with types and functional programming. Unfollow me for less wisdom.
非中介，为了避免闲聊，咨询赴日 1000日元/50RMB一小时，先款后问。
Cofounder of @ChinaChic_NFT Member of @33daoweb3
有时胡扯几句
You can't pay me to say what you want or not say what you don't want. I strive to say what needs to be said and sometimes settle for saying what I want.
听说我是币圈著名反指KOL。 所以我的推特均不构成投资建议，当然你可以反着开。 binance.com/zh-CN/futures/…
Forex | SICA Capital | Scalper | Follow Your Plan | Education & Analysis | 2025: +14,438pips |
立场不同，讲道理的还能聊几句。相比立场不同，我更讨厌造谣生事的死骗子、拿AI图和聊天记录当真的蠢货、不会好好说话素质极差的社会渣滓。个人资料里自称博士、自称毕业于名校、自称公正公平的基本也都不是啥好货。
Fractional Founding Designer for Deep Tech / Helping 3 clients at a time / Currently: Flightwave (aerospace) and Runwise (climate tech). 1 slot available.
All opinions are my own except the ones you dont like, those some other guy wrote them.
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