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Non email marketers will never understand this feeling Time to scale another brand to the moon 🚀

Another one 🚀 Best feeling ever for an email marketer

Almost every Klaviyo account I've looked inside has the same issue... They're all too complicated >> Segmented by favorite color and star sign >> Unnecessary flow splits >> Advanced flows that don't add anything to the overall email strategy >> A dozen unnecessary SaaS integrations that don't add to anything other than your costs. Here's the truth: simplicity scales. I love good advanced strategy when it serves a purpose, but 80% of your results come from the basics. Get those right, then add on the fancy stuff.

Mot brands are obsessed with acquiring new customers - I did the opposite with one of my clients... I focused on getting customers to come back, boosting repurchase rates by 34% in just 30 days. Here's the exact strategy I followed: 1. Get The Basics Right: >> 12%+ opt-in pop up >> Core flows are set up (welcome, abandonments, post-purchase) >> Sending 3-4 campaigns a week >> Good deliverability I love advanced retention strategy, but you need a strong foundation first! 2. Set Up Your Post Purchase Flow: >> Go beyond an order confirmation and a shipping notification. Focus on educating the customer on their purchase. This sets the right expectations and reduces buyer's remorse. >> Add strategic upsells. Don't just pitch best sellers, pitch the next logical product. Whether that's the next product in a routine, more of what they already bought, or something else, make sure you're intentional about your recommendations. >> Offer support. Make sure customers know they can reach out if there's an issue with their order or they're unhappy with their purchase. If they are happy, let them know they can leave a review and refer a friend! These changes keep buyers happy, making them more likely to buy again. 3. Personalize Your Messaging: >> Show customers the most relevant product. What do people typically buy next? Do they buy more of the same product after 30 days? Do they buy a complementary product after 60 days? Look at your data, understand your customers' behavior, and personalize accordingly >> Treat your VIPs differently. 20% of your customers will be responsible for 80% of your sales. Treat them better. Give them access to special offers and make sure they stay loyal to your brand! Sending the right messaging is how you maximize retention. Give your customers the right messaging and they'll be more likely to come back. Retention is simpler than you think. As long as you're intentional about your post-purchase experience, you'll get customers to come back!

Most brands leave 30 - 40% of revenue on the table every Q4. That’s why I just put together a step-by-step email, sms, and retention playbook (X pages) built for DTC brands heading into the most important quarter of the year. This isn’t theory. It’s the same system I use to help 7 & 8 figure brands scale email & SMS into their most profitable channels. Here’s what’s inside: ✅ Pop-ups that consistently capture up to 30% of site traffic ✅ The top X flows that generate 30-50% of email revenue ✅ Campaign frameworks that drive sales without discounts ✅ Deliverability playbook for 99%+ inbox placement ✅ SMS strategies & compliance tips ✅ A/B tests that matter (not button-color tests) ✅ Advanced retention strategies ✅ How to scale subscriptions and reduce churn ✅ BONUS: X point Klaviyo audit checklist ✅ BONUS: Winning offer structures Want access to this full Q4 guide (for free)? Here’s how to get access: Like this post Connect with me (I can’t DM it otherwise) Comment “Q4” and I’ll DM it to you

Me after signing a 7-figure clients that's making $2k/mo from email: This is gonna be an awesome case study 😎

Your brand needs three content types working together: Top of Funnel - Paid ads get people to your website. They stop the scroll and bring in fresh traffic. Middle of Funnel - This is where email comes in. Use email marketing to show people why your product is different and why it's worth full price. Welcome flows, education campaigns, and storytelling emails work well here. Bottom of Funnel - Now it's time to convert. Cart abandonments, post-purchase upsells, reviews, and risk reversals handle objections and get the sale.

My clients' pop ups consistently get 12%+ opt-in rates. (Without offering a crazy discount) Here's the formula: 1. Mystery discount. A lot of people opt in from the curiosity so you can get great opt ins without sacrificing margins with a big discount. 2. 8-12 second time delay. Shorter than this and the pop up may hurt conversions. Longer than this and too many people will have bounced before the pop up fires. 3. Only ask for one thing at a time. Have one step for email and another step for SMS. 4. Don't ask for the email immediately. A poll or spin to win as a first step always boost conversions. 5. Full screen design. It stands out and grabs attention. 6. A/B test relentlessly. Small changes to the design or a different first step can help boost opt ins.

"gIvE tHeM a dIsCoUnT" Is truly the lowest form of marketing. Discounts can work - but they shouldn't be the only reason someone buys. If you want to scale profitably, you need to master the art of selling without discounting. This means your emails should do 3 things: ✅ Educate ✅ Differentiate ✅ Convert (at full margin) Here’s how we do that for clients👇 Step 1: Your USP is the offer You don't need a discount if your product has a clear benefit that competitors don't. Focus on what makes your product uniquely better than the competitors. Go beyond "affordable" or "high quality." Be specific and educate your list. Step 2: Keep It Simple No one want to read a novel when they open their inbox. Focus on a strong hero section, concise body copy, educational infographics, and simple language that makes your email easy to understand. Step 3: Use Social Proof In a world where anyone can build a Shopify store in 30 minutes, customers are rightfully skeptical. They need proof that your product actually delivers. Reviews, UGC, Before & After, and other forms of social proof builds trust and helps you convert without needing a discount. You don't need to spam "20% OFF" to get sales. Focus on what makes your brand stand out and make it obvious why someone should buy from you. That's how you scale without racing to the bottom.

We are still taking on clients for Black Friday If you're looking for a team of A Players who will cook up some fire BFCM emails DM me. 🙌

Most brands are stuck at a 1-3% review rate. My clients are at 10%+. Here's how we do it: 1. The review is in the follow up. Don't just send one review request email, send 2-3. People might not open the first one or they'll see the review request, tell themselves they'll leave a review later, and forget. We send 2-3 review request emails spaced a few days apart. Following up alone can double your review rate. 2. Offer a small incentive. A simple "We appreciate your feedback - here's 10% OFF your next order" can be the extra nudge that'll get you some more reviews. 3. Make it personal. A plain-text email from the founder or a customer support rep works well here. No fancy design, just a quick message that feels personal. 4. Time it right. In most cases, you should send a review request around a week after delivery. But if it takes some time for people to get results from your product (e.g. skincare, supplements) wait a month before sending a review request. Let people see results first. Everyone knows more reviews = more social proof = more sales. The right review-request system is all you need to get a 10%+ review rate.

Good A/B testing is so OP 2x the revenue from Variation B and a much higher AOV Test everything, sometimes you'll be surprised at what works

Hormozi casually offering a $6k Affirm plan 😂😂😂

klaviyo downgraded 😭 they gotta bring back the old ui

October went well 🚀 Another 6-figures from SMS on postscript as well

Non email marketers will never understand this feeling Time to scale another brand to the moon 🚀

Almost every Klaviyo account I've looked inside has the same issue... They're all too complicated >> Segmented by favorite color and star sign >> Unnecessary flow splits >> Advanced flows that don't add anything to the overall email strategy >> A dozen unnecessary SaaS integrations that don't add to anything other than your costs. Here's the truth: simplicity scales. I love good advanced strategy when it serves a purpose, but 80% of your results come from the basics. Get those right, then add on the fancy stuff.

Another one 🚀 Best feeling ever for an email marketer

Most brands leave 30 - 40% of revenue on the table every Q4. That’s why I just put together a step-by-step email, sms, and retention playbook (X pages) built for DTC brands heading into the most important quarter of the year. This isn’t theory. It’s the same system I use to help 7 & 8 figure brands scale email & SMS into their most profitable channels. Here’s what’s inside: ✅ Pop-ups that consistently capture up to 30% of site traffic ✅ The top X flows that generate 30-50% of email revenue ✅ Campaign frameworks that drive sales without discounts ✅ Deliverability playbook for 99%+ inbox placement ✅ SMS strategies & compliance tips ✅ A/B tests that matter (not button-color tests) ✅ Advanced retention strategies ✅ How to scale subscriptions and reduce churn ✅ BONUS: X point Klaviyo audit checklist ✅ BONUS: Winning offer structures Want access to this full Q4 guide (for free)? Here’s how to get access: Like this post Connect with me (I can’t DM it otherwise) Comment “Q4” and I’ll DM it to you

Me after signing a 7-figure clients that's making $2k/mo from email: This is gonna be an awesome case study 😎

Hormozi casually offering a $6k Affirm plan 😂😂😂

Your brand needs three content types working together: Top of Funnel - Paid ads get people to your website. They stop the scroll and bring in fresh traffic. Middle of Funnel - This is where email comes in. Use email marketing to show people why your product is different and why it's worth full price. Welcome flows, education campaigns, and storytelling emails work well here. Bottom of Funnel - Now it's time to convert. Cart abandonments, post-purchase upsells, reviews, and risk reversals handle objections and get the sale.

Mot brands are obsessed with acquiring new customers - I did the opposite with one of my clients... I focused on getting customers to come back, boosting repurchase rates by 34% in just 30 days. Here's the exact strategy I followed: 1. Get The Basics Right: >> 12%+ opt-in pop up >> Core flows are set up (welcome, abandonments, post-purchase) >> Sending 3-4 campaigns a week >> Good deliverability I love advanced retention strategy, but you need a strong foundation first! 2. Set Up Your Post Purchase Flow: >> Go beyond an order confirmation and a shipping notification. Focus on educating the customer on their purchase. This sets the right expectations and reduces buyer's remorse. >> Add strategic upsells. Don't just pitch best sellers, pitch the next logical product. Whether that's the next product in a routine, more of what they already bought, or something else, make sure you're intentional about your recommendations. >> Offer support. Make sure customers know they can reach out if there's an issue with their order or they're unhappy with their purchase. If they are happy, let them know they can leave a review and refer a friend! These changes keep buyers happy, making them more likely to buy again. 3. Personalize Your Messaging: >> Show customers the most relevant product. What do people typically buy next? Do they buy more of the same product after 30 days? Do they buy a complementary product after 60 days? Look at your data, understand your customers' behavior, and personalize accordingly >> Treat your VIPs differently. 20% of your customers will be responsible for 80% of your sales. Treat them better. Give them access to special offers and make sure they stay loyal to your brand! Sending the right messaging is how you maximize retention. Give your customers the right messaging and they'll be more likely to come back. Retention is simpler than you think. As long as you're intentional about your post-purchase experience, you'll get customers to come back!

There are only two outcomes of a long, well-written welcome flow: A) The customer buys. B) The customer doesn’t buy yet, but now they know exactly who you are, what you sell, and why it matters. Both are wins. With B, people will convert on a campaign.

Good A/B testing is so OP 2x the revenue from Variation B and a much higher AOV Test everything, sometimes you'll be surprised at what works

klaviyo downgraded 😭 they gotta bring back the old ui

"gIvE tHeM a dIsCoUnT" Is truly the lowest form of marketing. Discounts can work - but they shouldn't be the only reason someone buys. If you want to scale profitably, you need to master the art of selling without discounting. This means your emails should do 3 things: ✅ Educate ✅ Differentiate ✅ Convert (at full margin) Here’s how we do that for clients👇 Step 1: Your USP is the offer You don't need a discount if your product has a clear benefit that competitors don't. Focus on what makes your product uniquely better than the competitors. Go beyond "affordable" or "high quality." Be specific and educate your list. Step 2: Keep It Simple No one want to read a novel when they open their inbox. Focus on a strong hero section, concise body copy, educational infographics, and simple language that makes your email easy to understand. Step 3: Use Social Proof In a world where anyone can build a Shopify store in 30 minutes, customers are rightfully skeptical. They need proof that your product actually delivers. Reviews, UGC, Before & After, and other forms of social proof builds trust and helps you convert without needing a discount. You don't need to spam "20% OFF" to get sales. Focus on what makes your brand stand out and make it obvious why someone should buy from you. That's how you scale without racing to the bottom.

If you want to boost LTV stop thinking long-term. Think 30-Days. We've managed retention for multiple 7 & 8 figure brands. Across almost every single one, the biggest LTV lever is the 30-day post-purchase flow. Here's the exact framework we use to lock in repeat revenue 👇 1. Kill Buyer's Remorse Immediately Thanks them and reinforce the reasons they purchased. Add some targeted cross sells, but focus on building trust. 2. Educate Before Delivery Make sure your customers know how to get the most out of their purchase before it's delivered. Selling beauty/skincare - "How to use" Selling supplements - "What to expect in the next 30 days" Furniture - "How to keep your new sofa clean and comfortable" Jewelry/Fashion - "Complete the look" 3. Targeted Cros-sells Use cohort data to see what people buy next and when. Cross-sell accordingly. Add some urgency as well with a limited time discount. 4. Replenishment Reminder Selling a consumable? Don't forget to remind people to reorder a few days before they run out. This is also a great time to nudge people towards subscribing. The first 30-days post-purchase are the perfect time to get people to buy again. Get it right and your LTV will go up.

October went well 🚀 Another 6-figures from SMS on postscript as well

Here’s what’s inside: ✅ Pop-ups that consistently capture up to 30% of site traffic ✅ $100M Offers (The Black Friday Kind lol) ✅ BFCM Execution ✅ The Top 10 Flows That Generate 30-70% Of Email Revenue ✅ Campaign Framework That Drives Sales Without Discounts ✅ Deliverability Playbook For 99% Inbox Placement ✅ SMS Strategies ✅ A/B Tests That Matter (No Button-Color Tests Here!) ✅ BONUS: 29 Point Klaviyo Audit Checklist Want access to this full BFCM guide (for free)? Here’s how to get access: Like this post Connect with me (I can’t DM it otherwise) Comment “BFCM” and I’ll DM it to you