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My Shopify Tech Stack - Apr '25 - Page Builder: Shogun - Pop-Up: Alia - Email: Klaviyo - SMS: Postscript - SMS Recovery: LiveRecover - 3rd Party CAPI: Upstack - Volume Discount: Kaching - Review: Judge me - Cart Drawer: UpCart - Post-Purchase Upsell: OCU - Chargeback: Chargeflow - Delivery Tracking: Track123 - Swatch: Swatch King - Help Center: Trusted FAQ - Size Chart: MP Size Chart - Affiliate: GoAffPro What am I missing or should switch to?

Been noticing more brands shifting to 4:5 ratio instead of 1:1 or 9:16 lately. I assume this is because Instagram recently changed their profile grid design from squares to rectangles. We are planning to test more 4:5 images this coming week.

I got into e-comm because my family needed me. It meant the world to make this work. If you’re in the same shoes and you’re struggling, I want to help for completely free. Starting this week, I’ll be opening up 1 hour every week for a 1:1 call with someone who needs support. Whether it’s advice, strategy, or just someone to talk to - I’ve got you! I have nothing to sell you. I’ve been lucky to be helped along the way, and I see it as my job to pay it forward. If you’re trying to hit your first $100K, or struggling to get past $50K/month, drop a comment below and tell me what you're stuck on. If I think I can help, I’ll reach out! And if I can’t, I’m sure someone in this community will. Can't wait to connect amazing people!

Slideshow ads have been our top-performing creatives for the past few months in our ad account. We run them in 2 ways: - Showcasing the entire collection with multiple design variants - Highlighting 1 product but showing different design details or angles Together, these 2 formats now make up 60% of our ad spend.

Just last year, I had less than $500 left in my bank account. My girlfriend and I were scared we wouldn’t be able to pay our credit cards and our suppliers. We started this brand with $8,000 (every dollar we had saved), and one year in, I thought we had failed. In June, we switched to bid cap campaigns. If we lost any more, we would have been wiped out. So my girlfriend and I locked ourselves in a room and made 10 static ads every single day. That turned into 1 winning ad. That turned into a winning offer. That turned into a new winning product. That turned into the right hire. If you’re struggling right now and doubting yourself, listen: Your next breakthrough might be right in front of you. I know how hard, scary, and lonely it can feel. I was there not long ago. Don't give up.

Today is by far the worst performance of 2025. It has been getting worse and worse throughout the month. Now it's almost unbearable

This is how we went from $20K/m to $250K/m 1. Cost Control (Cost Cap/Bid Cap) Cost control let us test without burning cash. My girlfriend and I locked ourselves in a room testing 3-5 new concepts daily. We quickly found winning angles, messages, and formats. 2. Offer > Creatives Everything became effortless once we found our winning offer. This is when I realized offer is a bigger lever than creatives. We applied our new offers to our creatives, and they became winning ads instantly! 3. New Product Drop This is when the magic started happening and scaling became easier. Customers returned for new products while new customers discovered us. Our AOV increased and LTV grew too. Now our aim is $500K/m. Our focus is on dropping 2 new collections every month, testing new offers, and scaling with cost cap.

I had $8,000 saved up and moved back into my parents' basement. Spent $5,000 on inventory and was down to just $3,000 in my bank account. - Posted 3 times a day on IG and TikTok - DM’ed every single follower twice (3,500 people) - Reached out to 500+ influencers personally - Shot every piece of content myself We did $32K on our first launch (without spending a dime on ads). This was the humble beginning of my ecomm journey.

My gf and I left our full-time jobs to start our own brand last year. We've generated $665,000 in revenue in the past 14 months with our very first brand with no previous experience in DTC. It's so easy to forget how far you've come. 1M coming soon.

Building up the momentum before the peak gifting season 🔥 Happy Q4 everyone!

You know you found a new winning ad when…🔥🔥

New Update: CBO Creative Testing Campaign The ads that never got any spend in our consolidated campaign before are now getting decent purchases with great efficiency in our SEPARATE testing campaign. Will they become our next winners at scale? Too early to tell. But what we know for sure: - They're giving us valuable data we didn't have before - They're contributing meaningful sales volume - They're diversifying our creative mix This is your sign to relaunch all of your creatives that never got any spend before.

Pinterest is literally the gold mine for finding winning ads. This is our 4th time discovering a winning ad format from Pinterest Everyone is getting their creative inspiration from Foreplay or ads library. That's a death spiral of creativity.

Tariffs and Section 321 have crushed our business overnight. We sell 100% custom-made products, but we're fulfilling from China. Our margins have been completely demolished. But this isn’t the end of the story. Here’s everything we’re doing to navigate this crisis 🧵

We are doing $100K a month consistently and profitably, and expect to do $400K+ this Q4. We want to work with an agency, but not sure which agency should come first. - Email - Google - CRO Would love to hear your insights!

I got into e-comm because my family needed me. It meant the world to make this work. If you’re in the same shoes and you’re struggling, I want to help for completely free. Starting this week, I’ll be opening up 1 hour every week for a 1:1 call with someone who needs support. Whether it’s advice, strategy, or just someone to talk to - I’ve got you! I have nothing to sell you. I’ve been lucky to be helped along the way, and I see it as my job to pay it forward. If you’re trying to hit your first $100K, or struggling to get past $50K/month, drop a comment below and tell me what you're stuck on. If I think I can help, I’ll reach out! And if I can’t, I’m sure someone in this community will. Can't wait to connect amazing people!

Today is by far the worst performance of 2025. It has been getting worse and worse throughout the month. Now it's almost unbearable

My Shopify Tech Stack - Apr '25 - Page Builder: Shogun - Pop-Up: Alia - Email: Klaviyo - SMS: Postscript - SMS Recovery: LiveRecover - 3rd Party CAPI: Upstack - Volume Discount: Kaching - Review: Judge me - Cart Drawer: UpCart - Post-Purchase Upsell: OCU - Chargeback: Chargeflow - Delivery Tracking: Track123 - Swatch: Swatch King - Help Center: Trusted FAQ - Size Chart: MP Size Chart - Affiliate: GoAffPro What am I missing or should switch to?

Why do I always feel like things can go down to $0 the next day? When does it start to get better? Been in business for 1 and a half year and I feel like it only gets worse haha.

Why does everyone I talk to, especially my friends, assume that running an e-commerce business is the easiest thing ever and a quick way to make money?

Shopify is down? 😵‍💫

New Update: CBO Creative Testing Campaign The ads that never got any spend in our consolidated campaign before are now getting decent purchases with great efficiency in our SEPARATE testing campaign. Will they become our next winners at scale? Too early to tell. But what we know for sure: - They're giving us valuable data we didn't have before - They're contributing meaningful sales volume - They're diversifying our creative mix This is your sign to relaunch all of your creatives that never got any spend before.

Just last year, I had less than $500 left in my bank account. My girlfriend and I were scared we wouldn’t be able to pay our credit cards and our suppliers. We started this brand with $8,000 (every dollar we had saved), and one year in, I thought we had failed. In June, we switched to bid cap campaigns. If we lost any more, we would have been wiped out. So my girlfriend and I locked ourselves in a room and made 10 static ads every single day. That turned into 1 winning ad. That turned into a winning offer. That turned into a new winning product. That turned into the right hire. If you’re struggling right now and doubting yourself, listen: Your next breakthrough might be right in front of you. I know how hard, scary, and lonely it can feel. I was there not long ago. Don't give up.

What's the best way to transfer money to suppliers in China?

Seeing a worst performance since Oct'24 (Election). We had our first unprofitable day since October. I don't think it's macro. I believe it's Meta.

My gf and I left our full-time jobs to start our own brand last year. We've generated $665,000 in revenue in the past 14 months with our very first brand with no previous experience in DTC. It's so easy to forget how far you've come. 1M coming soon.

Aug 16th 2023 - $0 Aug 16th 2024 - $1,625/d Aug 16th 2025 - $28,263/d Launched my brand almost 2 years ago. I’ve never been more excited about the years ahead. I don’t know what I don’t know and I’ll never pretend to know. But I do know that it’s a blessing to wake up every day and dedicate your life to building something for the next 10+ years. Not just adding one more O. At least two O’s.

Any better alternative for UpWork for hiring an offshore freelance graphic designers? Need an extra hand to support more creatives this coming months.

This is how we went from $20K/m to $250K/m 1. Cost Control (Cost Cap/Bid Cap) Cost control let us test without burning cash. My girlfriend and I locked ourselves in a room testing 3-5 new concepts daily. We quickly found winning angles, messages, and formats. 2. Offer > Creatives Everything became effortless once we found our winning offer. This is when I realized offer is a bigger lever than creatives. We applied our new offers to our creatives, and they became winning ads instantly! 3. New Product Drop This is when the magic started happening and scaling became easier. Customers returned for new products while new customers discovered us. Our AOV increased and LTV grew too. Now our aim is $500K/m. Our focus is on dropping 2 new collections every month, testing new offers, and scaling with cost cap.