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Today I found a potential “GURU” brand doing over $100k/day consistently a year and had 1.000.000 orders Shopify Milestone plaque. And today I feel generous to share this with limited people. (cuz not everyone should know this kind of play) Comment “MILLION” and RT this tweet. I’ll DM you (need to follow me so I can dm the doc) the store and my full breakdown on: • Traffic • Ad count • Best-selling products • Top landing pages • Their best hooks You can draw heavy inspo from their funnels, offers, landing pages, and creative formats to print in your own store. Might delete this tomorrow or limit it to the first 500 people — too much sauce to keep public 🤭🤐 #ecom

🧑‍🍳 SAUCE TIME You’ve spent money on ads, tested products, followed all the gurus… and still not winning. (we have all been through this, you are not alone ofc...) It’s not just one thing — here’s the real sauce most people miss: Came across a clone brand today in the NAD+ space (yeah, that niche that’s quietly crushing). A ruthless copycat brand: Cata Nutra. They cloned Cata Nur (aka Reus Research) down to the design, packaging, and are claiming they’re just the “rebranded” version. They are on the NAD niche that crushing lately. catanutra.com/products/nad-n… catakor.com/products/nad-a… reusresearch.com/products/suppl… Now running 320+ active ads like they own the legacy. They’re not the OG — but they act like it. Study them. There are many different game style that works in ecom. Not just stuck to one of them like everyone else does. Few #ecom

Started this one less than a week ago — already at 8k/day with 30% margins. Built this for Q4 focus purely— studied 5 years of winners, picked an OG product, found an untapped avatar — now the jet’s taking off. Comment “gameplan”, RT, and follow — once this hits 500 likes, I’ll drop the full doc. Ultimate Q4 game plan... Product selection, Campaign setup, AI stack for creative generation, key PDP elements gave me consistent 5%+ CVR... Honestly too much sauce will be here… even I can’t believe I’m giving it away for free. CPMs are spiking, but once your offer, angles, and funnel hit right… nothing else matters. #ecom

Finally $10k+ day with solid margins ✅ Dialed-in avatar. Laser angle. Wide TAM. 40% net margin. We keep going. No fluff. Just mechanics… Study Bencivenga and Ogilvy for fundamentals #ecom

I have been locked in hard lately. Good routines. Clear focus. No brain fog. Brand 1’s running strong since early this year. Brand 2 is fresh but already showing signs of momentum. My wife wanted to take another trip — it’d be our 3rd this year. Normally I would jump in (really want to see Singapore GP this year too 🏎️) but I told her I need to stay dialed. She respected it.❤️ Every man chasing something real needs a woman who understands the mission. What changed for me? I stopped chasing noise and started operating with intent. Only focused on inputs that actually move the needle. 5 things that helped me grow faster 👇 - First and foremost I got clear on who I’m talking to and what’s keeping them stuck - Built offers around pain — not features - Only tracked quality inputs — ignored surface-level wins - Protected deep work blocks — where all my leverage comes from - Treated every part of life as a feedback loop to optimize From ads to how I speak to how I feel — I reflected daily. Business is just a mirror. What makes me different? I interpret everything. Every result, every L, every signal — it feeds my system. You either upgrade — or start slipping downhill without even realizing. Grateful for every stage. Every lesson. And everything God puts in front of me. We keep building. 🙏 Excited for Q4. FF — for the real ones in the game If you’re building in ecom, copywriting… these guys drop heat: @iamshackelford @cjfeth @_shauneng @matthucius @DTCMidas @jforjacob @CarlWeische @spencepawliw Follow them and study 🧠 Exciting times soon Q4…🍿 #ecom #dtc

Always bet on yourself — even when you doubt. Right after uni, I landed a top-tier MBB role. Spent 3 years advising 9–11 figure companies. Learned how to deliver under insane pressure. Then I jumped into VC. Became a Managing Director young. Sat across hundreds of outlier founders. Studied what made them win. Along the way, I got greedy with crypto. Tried to shortcut the process. Lost big. That pain taught me everything. In my 20s, I realized: Only scalable systems win. So I pivoted to ecom — the most efficient business model for a first wave of entrepreneurship. With the right skills, it’s just you vs you. Now I live in my dream city, travel the world, and build freely on my own terms. Bet on yourself. Learn fast. Move smarter. Stick around enough time. And enjoy life with your loved ones… 🙏 #ecom

Most people overcomplicate ecom. I launched a store 3 months ago (2nd brand), kept it stupid simple—this week it’s crossed 10,000 orders. As a high-performing operator, only 2 things matter: ⚡ Execution speed 🎯 Quality of decisions The rest is noise. Last 3 months → 2 stores passed 10K orders, ~$2M in sales. Here’s what actually moved the needle 🧵 1️⃣ Understand & be your avatar. Don’t “target” them — literally feel their pain and problems. There is no shortcut on that. The deeper you get, the clearer your messaging and funnel becomes. 2️⃣ Spend 80% of your time on research. Not ads. Not PDP. Research. That’s where the leverage is. 3️⃣ Imitate → Iterate → Ideate. Copy winners to learn the game, then innovate once you feel the avatar. 4️⃣ Cut losses early. Every product that doesn’t show signs in 3 days? Gone. Speed > Ego. 5️⃣ Release your brain from cheap dopamine. You can’t run a high-performance system on a fried OS. Treat your focus like an athlete treats recovery—no cheap hits, only clean reps. Shout out to @zakaria_airak 6️⃣ Talk to people. Exchanging real knowledge beats any course. All this was done with simple PDPs. No complicated funnels, no shiny tools. Just offers that make sense for both sides. Customers win. You win. That’s the only game that scales. Starting to use Rize for tracking inputs this week as @_shauneng's (real OG as high-performing operator) recommendation. Already seeing the result. It is like Big Brother is watching you for real :D You can drop your questions in the comments — I’ll try to answer them. Keep building, keep iterating. The game rewards speed and clarity. ⚡️ #ecom

I can’t believe how some people in the space are insane and stupid to sell these products 😌 They are selling eye drops that people directly drops into their eyes - very likely to lead serious issues on customers in very short time frame The seller knows the game - has custom replo landing page with dialled in funnels with advertorials… BUT They are going to make people blind with these shits. It has no joke something you drop directly into your one of the most sensitive part. What do you think about it guys really curious… #ecom

Istanbul 🇹🇷 Perfect weather, perfect view, perfect taste, amazing people 🤌 #ecom

CRAZY FACT In the past 2 months, 3,582 stores have passed 10,000 orders. (To learn this fact, I had to pass two stores 10,000+ orders just for you guys 😂🫂) Crazy numbers. What you see on X is just the tip of the iceberg 🤯 #ecom #shopify

Here’s the sauce of the month 👇 Example from Primal Queen You might think FB ad comments don’t matter that much… but just watch the short clip below to see what PQ thinks (for the people don’t know they’re a 9-figure feminine health supplement brand). The devil’s always in the details. After the Andromeda update, Page Quality Scores have become crucial for keeping CPMs low. They always mattered — but now, even more. You don’t want to watch your CPMs climb week after week just because you neglected something as simple as clearing bad comments or replying to a few. In DTC, social proof starts with your ads — and it all begins in the comment section. RT appreciated for more reach! #ecom

Spent hours in research trenches… then cooked the fresh new ad concepts. This game rewards the obsessed. Not the lucky ones... <$1 ATC is no joke #ecom

1.5k with 45% net. Fresh angles and creatives reacted well. Let see how it will perform in the next days. Not touching ad spend yet - will do it tomorrow probably to push 2k+ days. Having couple of winner ads makes things easier definitely. You should love the trenches! #ecom

Most people don’t have a product problem. They have a thinking problem. 🧠 Been reading The Art of Thinking Clearly again. Too many tabs. Too many opinions. No clear north star. When I cut the noise & locked into the right inputs: → My funnels are crushing → My angles and copy got better → My brain stopped frying Scaling isn’t about doing more. It’s about thinking better. Clarity > everything. 5 things I changed that actually moved the needle last weeks; 👇 1.Found what works No more shiny object BS. Just doubled down on what’s actually converting. 2.Real deep research on the avatar Went deeper than Reddit & FB groups. I started hanging out where they hang out. 3.Studied legendary funnels Stuff that did 9-figures. Makes you think way bigger than the average ecom/dropship play. 4.Talking regularly with killer operators Sharing alpha with real ones, leveled up 10x faster through real convos. 5.Made time for loved ones Easy to forget what you’re building for. Don’t let the game eat your life. Looking back — most of my wins came once I stopped trying to do more, and started doing the right things with full focus. Suggestion as we enter Q4: Audit your inputs. Simplify your play. Then go all in. Happy Sunday for all! Keep pushing… ✊ #ecom

DMs got flooded, so I’m dropping the doc here for everyone asking (active for next 24h) 👇 docs.google.com/document/d/1fw… Covers traffic sources, ad count, bestsellers, landing pages, and more. Use it as inspo to reverse engineer what’s working and apply it to your own store. #ecom

Winning angles aren’t lucky. They come from doing the work. Ogilvy didn’t just write ads. Spent 3 weeks reading about Rolls-Royce. From his studies came up with one line: “At 60 mph, the loudest noise comes from the electric clock.” Turned that into a headline. It crushed. First study the product and market, then come up with simple, resonating USP that converts. Reminder: Keep studying 📚 #ecom

Today I found a potential “GURU” brand doing over $100k/day consistently a year and had 1.000.000 orders Shopify Milestone plaque. And today I feel generous to share this with limited people. (cuz not everyone should know this kind of play) Comment “MILLION” and RT this tweet. I’ll DM you (need to follow me so I can dm the doc) the store and my full breakdown on: • Traffic • Ad count • Best-selling products • Top landing pages • Their best hooks You can draw heavy inspo from their funnels, offers, landing pages, and creative formats to print in your own store. Might delete this tomorrow or limit it to the first 500 people — too much sauce to keep public 🤭🤐 #ecom

Started this one less than a week ago — already at 8k/day with 30% margins. Built this for Q4 focus purely— studied 5 years of winners, picked an OG product, found an untapped avatar — now the jet’s taking off. Comment “gameplan”, RT, and follow — once this hits 500 likes, I’ll drop the full doc. Ultimate Q4 game plan... Product selection, Campaign setup, AI stack for creative generation, key PDP elements gave me consistent 5%+ CVR... Honestly too much sauce will be here… even I can’t believe I’m giving it away for free. CPMs are spiking, but once your offer, angles, and funnel hit right… nothing else matters. #ecom

🧑‍🍳 SAUCE TIME You’ve spent money on ads, tested products, followed all the gurus… and still not winning. (we have all been through this, you are not alone ofc...) It’s not just one thing — here’s the real sauce most people miss: Came across a clone brand today in the NAD+ space (yeah, that niche that’s quietly crushing). A ruthless copycat brand: Cata Nutra. They cloned Cata Nur (aka Reus Research) down to the design, packaging, and are claiming they’re just the “rebranded” version. They are on the NAD niche that crushing lately. catanutra.com/products/nad-n… catakor.com/products/nad-a… reusresearch.com/products/suppl… Now running 320+ active ads like they own the legacy. They’re not the OG — but they act like it. Study them. There are many different game style that works in ecom. Not just stuck to one of them like everyone else does. Few #ecom

Most people overcomplicate ecom. I launched a store 3 months ago (2nd brand), kept it stupid simple—this week it’s crossed 10,000 orders. As a high-performing operator, only 2 things matter: ⚡ Execution speed 🎯 Quality of decisions The rest is noise. Last 3 months → 2 stores passed 10K orders, ~$2M in sales. Here’s what actually moved the needle 🧵 1️⃣ Understand & be your avatar. Don’t “target” them — literally feel their pain and problems. There is no shortcut on that. The deeper you get, the clearer your messaging and funnel becomes. 2️⃣ Spend 80% of your time on research. Not ads. Not PDP. Research. That’s where the leverage is. 3️⃣ Imitate → Iterate → Ideate. Copy winners to learn the game, then innovate once you feel the avatar. 4️⃣ Cut losses early. Every product that doesn’t show signs in 3 days? Gone. Speed > Ego. 5️⃣ Release your brain from cheap dopamine. You can’t run a high-performance system on a fried OS. Treat your focus like an athlete treats recovery—no cheap hits, only clean reps. Shout out to @zakaria_airak 6️⃣ Talk to people. Exchanging real knowledge beats any course. All this was done with simple PDPs. No complicated funnels, no shiny tools. Just offers that make sense for both sides. Customers win. You win. That’s the only game that scales. Starting to use Rize for tracking inputs this week as @_shauneng's (real OG as high-performing operator) recommendation. Already seeing the result. It is like Big Brother is watching you for real :D You can drop your questions in the comments — I’ll try to answer them. Keep building, keep iterating. The game rewards speed and clarity. ⚡️ #ecom

1.5k with 45% net. Fresh angles and creatives reacted well. Let see how it will perform in the next days. Not touching ad spend yet - will do it tomorrow probably to push 2k+ days. Having couple of winner ads makes things easier definitely. You should love the trenches! #ecom

Always bet on yourself — even when you doubt. Right after uni, I landed a top-tier MBB role. Spent 3 years advising 9–11 figure companies. Learned how to deliver under insane pressure. Then I jumped into VC. Became a Managing Director young. Sat across hundreds of outlier founders. Studied what made them win. Along the way, I got greedy with crypto. Tried to shortcut the process. Lost big. That pain taught me everything. In my 20s, I realized: Only scalable systems win. So I pivoted to ecom — the most efficient business model for a first wave of entrepreneurship. With the right skills, it’s just you vs you. Now I live in my dream city, travel the world, and build freely on my own terms. Bet on yourself. Learn fast. Move smarter. Stick around enough time. And enjoy life with your loved ones… 🙏 #ecom

I have been locked in hard lately. Good routines. Clear focus. No brain fog. Brand 1’s running strong since early this year. Brand 2 is fresh but already showing signs of momentum. My wife wanted to take another trip — it’d be our 3rd this year. Normally I would jump in (really want to see Singapore GP this year too 🏎️) but I told her I need to stay dialed. She respected it.❤️ Every man chasing something real needs a woman who understands the mission. What changed for me? I stopped chasing noise and started operating with intent. Only focused on inputs that actually move the needle. 5 things that helped me grow faster 👇 - First and foremost I got clear on who I’m talking to and what’s keeping them stuck - Built offers around pain — not features - Only tracked quality inputs — ignored surface-level wins - Protected deep work blocks — where all my leverage comes from - Treated every part of life as a feedback loop to optimize From ads to how I speak to how I feel — I reflected daily. Business is just a mirror. What makes me different? I interpret everything. Every result, every L, every signal — it feeds my system. You either upgrade — or start slipping downhill without even realizing. Grateful for every stage. Every lesson. And everything God puts in front of me. We keep building. 🙏 Excited for Q4. FF — for the real ones in the game If you’re building in ecom, copywriting… these guys drop heat: @iamshackelford @cjfeth @_shauneng @matthucius @DTCMidas @jforjacob @CarlWeische @spencepawliw Follow them and study 🧠 Exciting times soon Q4…🍿 #ecom #dtc

Finally $10k+ day with solid margins ✅ Dialed-in avatar. Laser angle. Wide TAM. 40% net margin. We keep going. No fluff. Just mechanics… Study Bencivenga and Ogilvy for fundamentals #ecom

I can’t believe how some people in the space are insane and stupid to sell these products 😌 They are selling eye drops that people directly drops into their eyes - very likely to lead serious issues on customers in very short time frame The seller knows the game - has custom replo landing page with dialled in funnels with advertorials… BUT They are going to make people blind with these shits. It has no joke something you drop directly into your one of the most sensitive part. What do you think about it guys really curious… #ecom

DMs got flooded, so I’m dropping the doc here for everyone asking (active for next 24h) 👇 docs.google.com/document/d/1fw… Covers traffic sources, ad count, bestsellers, landing pages, and more. Use it as inspo to reverse engineer what’s working and apply it to your own store. #ecom

Most people don’t have a product problem. They have a thinking problem. 🧠 Been reading The Art of Thinking Clearly again. Too many tabs. Too many opinions. No clear north star. When I cut the noise & locked into the right inputs: → My funnels are crushing → My angles and copy got better → My brain stopped frying Scaling isn’t about doing more. It’s about thinking better. Clarity > everything. 5 things I changed that actually moved the needle last weeks; 👇 1.Found what works No more shiny object BS. Just doubled down on what’s actually converting. 2.Real deep research on the avatar Went deeper than Reddit & FB groups. I started hanging out where they hang out. 3.Studied legendary funnels Stuff that did 9-figures. Makes you think way bigger than the average ecom/dropship play. 4.Talking regularly with killer operators Sharing alpha with real ones, leveled up 10x faster through real convos. 5.Made time for loved ones Easy to forget what you’re building for. Don’t let the game eat your life. Looking back — most of my wins came once I stopped trying to do more, and started doing the right things with full focus. Suggestion as we enter Q4: Audit your inputs. Simplify your play. Then go all in. Happy Sunday for all! Keep pushing… ✊ #ecom

CRAZY FACT In the past 2 months, 3,582 stores have passed 10,000 orders. (To learn this fact, I had to pass two stores 10,000+ orders just for you guys 😂🫂) Crazy numbers. What you see on X is just the tip of the iceberg 🤯 #ecom #shopify

Istanbul 🇹🇷 Perfect weather, perfect view, perfect taste, amazing people 🤌 #ecom

Share your gains with those in need. Life is short, more always follows… 🙏🐈 #ecom

Q4 life maxxing I love internet money, feeling blessed to live in this era🙏🤲 #ecom

Spent hours in research trenches… then cooked the fresh new ad concepts. This game rewards the obsessed. Not the lucky ones... <$1 ATC is no joke #ecom