SuperXGet live statistics and analysis of S. Nicolas's profile on X / Twitter
DTC, Branding, Sales, & Growth
The Analyst
S. Nicolas is a detail-oriented digital growth strategist who thrives on dissecting complex advertising tools and tactics. They engage deeply with cutting-edge Meta advertising features and seek clarity on campaign performance nuances. Their content reflects a preference for thoughtful analysis and informed discussions around DTC, branding, sales, and growth.
Top users who interacted with S. Nicolas over the last 14 days
S. Nicolas is so dedicated to asking the right questions about Meta ads, they probably have a PhD in Google searches and a minor in tagging the nicest Meta employees just to make sure no stone is left unturned.
Successfully built a network by tagging and interacting with key Meta insiders, positioning themselves as someone who’s in the know about the latest advertising tools and campaigns.
To demystify digital advertising complexities by analyzing and sharing actionable insights that empower brands to optimize growth strategies and maximize campaign effectiveness.
Believes in data-driven decision-making and the importance of continuous learning in the fast-evolving digital marketing landscape. They value transparency, precision, and collaboration, often reaching out to experts for informed perspectives.
Exceptional ability to parse intricate details in advertising tech and communicate questions that prompt expert engagement; demonstrated expertise in staying current with Meta's evolving tools and campaign strategies.
Limited original content engagement metrics suggest a potential over-reliance on retweets, which might restrict personal branding and audience growth opportunities.
To grow their audience on X, S. Nicolas should balance their expert retweets with more original content, such as case studies, personal insights, or quick actionable tips. This will showcase their unique voice and deepen engagement while maintaining their authoritative stance in the growth and advertising niche.
Fun fact: Despite tweeting just 777 times, S. Nicolas has mastered the art of leveraging retweets to amplify relevant industry news and expert opinions, acting as a curator of quality content in the ads and growth space.
Top tweets of S. Nicolas
Heading into Q4 with some awesome new tools from Meta. One question I have (and I've searched high and low) is I can't figure out if it's ok to run an ASC+ campaign while also running a BAU campaign with Advantage+ Audiences on - with the same creative post ID's in each. Is there any info out there yet about the similarities or differences of BAU with Advantage+ Audiences and ASC+? Tagging 3 of the nicest people from Meta that I've listened to this past year on "X'" @J_Sterl @StuMcMullin @MrYoniLevy If anyone else can chime in that would be awesome as well.
VP Growth: I feel like our ads are just hitting the same people. New CMO: They are. Reach is down 55% YoY on same spe…
I have wasted over $1M in so-called “testing campaigns” Ok, that number is a total estimate but I bet it’s pretty clos…
Icon is a a bit of a farce Signed up to see if it would live up to the hype. It doesn’t Doesn’t do anywhere near what th…
DTC Debate #2 this Friday 12 pm pst | Resolved : Bidding manually for all campaigns with Meta ads is the most efficient…
Most brands vet agencies harder than their 3PLs. That’s backwards. A bad ad kills ROAS. A bad 3PL kills your business…
2% of your creative gets you halfway. 10% of your creative gets you 80%. All accounts scale on a low number of creativ…
VP Growth: Meta just wants you to use their in-platform attribution. CMO: [slacks the below summary and link to the Me…
Ironically one of the promises of e-commerce was having “infinite shelf space”. The reality is brands are often best off with…
Testing your ad's primary text is often overlooked. Here's how I do it: 1. Launch a separate campaign (ABO or CBO). Take yo…
Facebook Ads Andromeda Solution [step by step] Andromenda definitely changed the game. A lot of accounts all of a sudd…
"but doesnt wholesale make you seem more legit?" More legit to who? I do think you get an ads boost saying: - shop is in ta…
Give me your top apps to manage affiliates and collabs/ambassadors!
Most engaged tweets of S. Nicolas
Heading into Q4 with some awesome new tools from Meta. One question I have (and I've searched high and low) is I can't figure out if it's ok to run an ASC+ campaign while also running a BAU campaign with Advantage+ Audiences on - with the same creative post ID's in each. Is there any info out there yet about the similarities or differences of BAU with Advantage+ Audiences and ASC+? Tagging 3 of the nicest people from Meta that I've listened to this past year on "X'" @J_Sterl @StuMcMullin @MrYoniLevy If anyone else can chime in that would be awesome as well.
VP Growth: I feel like our ads are just hitting the same people. New CMO: They are. Reach is down 55% YoY on same spe…
I have wasted over $1M in so-called “testing campaigns” Ok, that number is a total estimate but I bet it’s pretty clos…
Icon is a a bit of a farce Signed up to see if it would live up to the hype. It doesn’t Doesn’t do anywhere near what th…
DTC Debate #2 this Friday 12 pm pst | Resolved : Bidding manually for all campaigns with Meta ads is the most efficient…
Most brands vet agencies harder than their 3PLs. That’s backwards. A bad ad kills ROAS. A bad 3PL kills your business…
2% of your creative gets you halfway. 10% of your creative gets you 80%. All accounts scale on a low number of creativ…
VP Growth: Meta just wants you to use their in-platform attribution. CMO: [slacks the below summary and link to the Me…
Ironically one of the promises of e-commerce was having “infinite shelf space”. The reality is brands are often best off with…
Testing your ad's primary text is often overlooked. Here's how I do it: 1. Launch a separate campaign (ABO or CBO). Take yo…
Facebook Ads Andromeda Solution [step by step] Andromenda definitely changed the game. A lot of accounts all of a sudd…
"but doesnt wholesale make you seem more legit?" More legit to who? I do think you get an ads boost saying: - shop is in ta…
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