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I've never thought I'd do this...but here we go I thought if I shared this, I'd be giving away everything I know But it doesn't matter I figured out how to consistently make brands $1M/mth with Facebook Ads I decided to film a video on the exact blueprint we use to do it This won't get crazy engagement But for those that find this gem, it'll supercharge your business Bookmark this:

The $100k/day ad formula that took us from $1M to $3M/month rev in 4 months And we're planning to scale it to $7-10M/mth profitably this Q4 with the same framework Here's the formula 99% get wrong: Most of you are stuck with your ads because you're following the same tired playbook: Hook → product reveal → Benefits → CTA This worked in 2019. Now your audience has seen 10,000 versions of this. They scroll past in 1 second Meanwhile, we print $100k days with ONE framework: Emotional hook (open loop) > target right audience > funnel them down towards the product (unique mechanism) The difference isn't in the editing or the hook creativity It's in the SEQUENCE and psychological triggers Each piece builds on the last. Here's where most of you screw up: Mistake #1 - You reveal the product too early "Struggling with X? Try product Y!" Your audience has heard this 100 times from your competitors. They're not going to believe your claim. Zero belief = zero conversions. The fix: Build belief FIRST through a unique mechanism before showing product This is why health brands do 20-minute VSLs and still convert at 5% - They build belief before revealing the product. But even if you fix that... Mistake #2 - Your hooks don't stop the scroll in the first place A winning hook does ONE of three things: - Calls out the avatar ("attention gym owners") - Calls out the problem ("your metabolism after 35") - Calls out the solution ("Japanese morning ritual") If your hook nails this, you can make it as engagement-baity as you want Example: Alex Hormozi's OG Gym Launch ads Alex starts the video ads asking "are you a gym owner?" followed by him riding a unicorn It calls out the right audience and makes it as engagement-focused as possible This combined engagement + conversions = Skale Your hook is either too boring or doesn't call out the right audience Usually both And even if you fix the hook... Mistake #3 - Your ad isn't triggering the right emotional response People don't buy in low emotional states (sad, angry). They buy when they have HOPE. You CAN use those emotions to hook them, then shift them to hope/excitement through this technique The technique: Open loops "I stepped outside and saw something I didn't expect" What did I see? You NEED to know. Open loops are moments or sequences that create questions in the minds of the audience, which prompt continued, invested interest and attention. Humans crave closure. Your hooks need this tension or people bounce in 2 seconds. People don’t just want to continue. They need to continue. And THAT is the power of an open loop. But the final killer... Mistake #4 - Your product is packaged like every other product The gym has existed for decades yet new weight loss products keep winning: - Ozempic - Supplements - Keto - Peloton Same result, different mechanism = renewed belief Your product needs this or you're a commodity We do this through introducing new unique mechanisms Let's take weight loss supplements for example. Apple cider vinegar, yerba mate, green tea, etc These are different forms of achieving the same results, and are different "Mechanisms" to achieve the result So we invent or repackage something as a new "mechanism" so your customer has new hope that THIS product will finally work for them If you have a custom product that can add a new mechanism, that's the easiest and best way to go about this. But even existing dropshipped products can create new mechanisms: "Green tea burns fat!" So does everyone else's green tea, genius. New mechanisms create new hope: - Turn it into different form factors (Green Tea Gummy) - "Our green tea has 30% more extract than competitors for more weight loss" - "Our green tea comes from the Japan Highlands known for cultivating the highest quality tea from 3000 years ago" Or reframe an existing feature: "Nano-ground particles finally small enough to penetrate cell walls" Even though all your competitors have the same quality of fine powder, no one highlights it. Find the angle that makes it FEEL new Why does this matter for scale? Because a new mechanism resets skepticism They've been burned by green tea powder before But green tea GUMMIES? That's new. That might work. This psychological reset = higher CTR, higher CVR, lower CPAs Same $3 AliExpress product. 3x the conversion rate. THAT'S how you scale to $100k days while competitors die at $5k The $100k/day ad formula: Emotional hook (open loop) > target right audience > funnel them down towards the product (unique mechanism) This took us from $1M to $3M/month in 4 months While tons of people were blaming the Meta algorithm for a "Dead Q3" Simple to read. Hard to execute at the level that prints $100k days. Some chad operator is using this formula to scale YOUR "dead" product right now. This is the level of depth you need for each of your creatives in order to win, and exactly why I have hours upon hours of training on each of these topics in Evolve. Tis the way of the chad scaler

Ecom bros will make millions and still not visit their suppliers. When that's literally the backbone of everything. The guys doing $1M/day aren't just making more ads. They have supply chains that let them outspend everyone else. Visit your supplier in person. Chinese culture values relationships. Check your fulfillment centers NOW. If it looks messy today, they can't handle Q4 volume. One dinner with your supplier can get you: 20-30% better rates Net 30 payment terms Priority during shortages That's how you outspend competitors in Q4. But nah, keep running ads until your supply chain breaks in November. Lose your payment processor. Waste the biggest opportunity of the year. Seen it happen every Q4. The human touch in Ecom isn't optional. It's your competitive advantage. Or just click more buttons and pray 🤷‍♂️

Spencer literally just showed you how to go from -$300k debt to $100k/day in ecom

If you want to make ads that generate $1M (not $10k) Master the Rule of 1: 1 Avatar 1 Desire 80% of Ecom brands mess this up, then wonder why competitors with trash products lap them while they stay stuck burning cash on "more creatives" Stop trying to target multiple things in a single ad or LP Everyone keeps trying to make ads appeal to everyone Even when you "niche down" it's way too general The more stuff you cram into an ad and landing page, the more you confuse people. One avatar. One desire. One message. Your whole user journey from seeing the ad to converting at checkout needs to be congruent The more specific you can be to that one person's wants, the more it resonates with them Which generates belief, and the stronger the belief, the higher the likelihood they CONVERT Everyone knows about targeting specific groups - that's beginner stuff. Level 5 thinking is understanding your customers better than they understand themselves Most people think these are avatars: People with back pain ❌ Office workers ❌ Busy moms ❌ These are demographics, not avatars What's their age, their job, their day-to-day struggles, what does their day look like, etc Real avatars look like this: "42-year-old marketing director Lisa who sits in Zoom calls for 8 hours, gets shooting pain when she stands up, and is scared she'll need surgery like her sister did." She believes she's "too busy" to fix this properly and that all quick solutions are scams. She wants to be seen as someone who has her life together - the executive who can handle anything. She's tried yoga apps, ergonomic chairs, and physical therapy but nothing stuck because she couldn't commit the time. Her daily struggle? Hiding her pain during video calls and popping ibuprofen like candy while pretending everything's fine. This avatar knows her fears, her failed attempts, her self-image, and her daily reality. When she sees an ad that speaks directly to "marketing executives who are one meeting away from needing surgery", she will stop scrolling. That's the level of depth we're talking about. The same thing applies to Desires: "Be more confident" ❌ "Look better" ❌ "Feel healthier" ❌ These are wants, not desires. Go deeper. Keep asking why to find the real desire: Look better" > "Feel confident" > "Turn heads at reunion" > "Make ex realize what he lost" > "Feel desired and wanted again" (Deep desire) > To be loved (Mass Desire) Now you've got something that converts. You can have identical products but make 10x different revenue Two supplement brands selling the exact same thing: Brand A targets: "Busy moms who want energy" Brand B targets: "38-year-old Michelle who used to run half-marathons but now falls asleep putting her kids to bed and wants to feel like herself again, etc etc" Brand B wins every time. They own that customer. Brand A fights with 1000 other "energy" brands for scraps. These are the things that separates $100k months from $1M months On top of that, your landing page needs to match your ad exactly. Kills conversions: Ad says "look sexy for your husband" → Landing page talks about "general confidence" Prints money: Ad says "make him unable to keep his hands off you" → Landing page continues that exact story This way the whole user journey is optimised for ONE particular person and their specific desire This is how you get killer ROAS/CPAs The customer journey is just so believable and feels tailor-made just for them. Not like the brand/product was made for other people, but for them. Don't tell me you've niched down until you've done this level of work. And if you planned these variables out before you started writing the ad, the overall outcome will be much better since you already know who and what you want to target It also makes learnings on the ads much easier since the variables are stated beforehand It is a simple rule You can keep throwing sh*t on the wall and hope something sticks Or have more intent behind your ads, mastering the rule of 1 And creating Chad ads that scale Tis the way of the chad scaler

Most $100M+ Ecom brand owners I've met aren't even working that hard lol I met a brand owner that made multi 7 fig profit/mth His creative/FB ad team is just 1 media buyer handling everything, and he makes 20 creatives a month 😂 But he has a crazy ad hit rate People always think you need crazy systems to 10x output That's how you end up with too much bloat. You won't even know what's going on in the business and what levers you can pull to scale At every stage of running a business, you can always keep things even more simple A simple, more repeatable system to generate bigger output = leverage Dudes will do 6 figure months and think they need a full creative team to scale to $1M/mth I've literally coached dudes to $100k++ days, and it's just themselves and some VAs + editors Simplify, simplify, simplify

Lot of Ecom brands blaming their sh*t September performance on the "FB Andromeda update" The update came out in July NOT Sept😭 But first, what is Andromeda? - Penalizes small iterations (different hooks, same message) - Rewards completely different angles/messages - Favors consolidated campaigns So... exactly what I've been doing and telling you for 2 years 🤣 There's no changes we're making to what we do with this update, and we've been scaling still The problem with this update is that a lot of you are beating dead winners instead of finding new ideas Stop testing "Scale to $1M/month" vs "Hit $1M/month" vs "Reach $1M/month" That's iterations. Andromeda hates it. So what scales is NEW IDEAS. Instead, test completely different angles: Lifestyle/freedom messaging Team building messaging Exit strategy messaging How to actually scale with Andromeda: The majority of ads that become superwinners for us tend to be new ideas gained from customer research But you're not just abandoning your current winners Study your winners: - Why did it work? - What desire did it hit? - What avatar responded? Then create new VARIATIONS that hit the winning avatar + desire better Example: Your product-aware image product comparison ad crushes → Learning: People don't need to be convinced they need the product, they just want the version that saves the most time →Next: Create product-aware storytelling UGCs about time saved, testimonials about efficiency This is how we actually double down on winners NOT just testing a bunch of different headlines and colors hoping for the current winner It could still work, but less likely The majority of our superwinners come from new ideas gained from research, not iterations Decades will pass and the marketing fundamentals stay the same: - Understanding emotional states - Identifying deep desires - Knowing daily struggles I've been preaching this for years now, you can keep coping or you can finally start to implement this No matter what update comes your way, you're still going to be chad scaling Tis the way of the chad scaler

I'm 23, scaled multiple Ecom brands past $100k days and still feel behind. This feeling built more empires than comfort ever did. I've worked with some 18, 19 year olds who went from 0 to $100k days in less than a year Meanwhile, I'm in group chats with dudes doing $1M+/day who call my numbers "cute." This is the game. You know what happened to those 2020 "gurus" who were crushing? They vanished. Thought they made it. Got soft. The game ate them alive. You have to be OBSESSED. Like Michael Jordan at 35 - six rings, still first in the gym. Creating fake beefs just to stay angry 😭 Tim Grover called it "Relentless", you're either hunting or being hunted. No middle ground. Your friends think you're missing out. Having to step out of family gatherings to fix fires in the business, and they question your sanity 😂 But each hour you're not improving, some 18-year-old is going full speed testing ads, studying your winning angles and ad structures, planning to eat your market share. And he should. That's how I got here. That's how someone will eventually get me. Unless I stay hungrier. Your competition is your alarm clock. $10k/month guys study $100k/month $100k/month guys chase $1M/month $1M/month guys get humbled by teenagers doing more The treadmill never stops. Neither can you. "Bro just chill, you already made it" F*ck that. There's no "made it" in this game. There's climbing or dying. If you want to achieve extraordinary feats in an extraordinary amount of time, you cannot be competing. You have to dominate. Success isn't just hitting $100k days. It's hitting $100k days and acting like you're still at zero. White belt mentality. Black belt bank account. Most people can't handle that pressure. They want millions without the madness. Results without relentlessness. Most will think you're crazy with this mindset. Good. There's nothing normal about sustained success. It means you're going places they can't even imagine. I'd rather be crazy at $100k days than comfortable at $10k. Tis the way of the Chad scaler

90% of you Ecom dudes can't create a winning ad that can outperform your ripped/previous creatives Because you're too concerned about what ad format/script to make Same sh*t for people at $100k/mth or $1M/mth this is by far the top reason I see dudes fail to scale Rather than trying to understand why the winner did well in the first place You go asking "I tried all these formats already, what do?" The format doesn't matter The messaging does It can be a simple 10-second no-text video that does well "No, it's because the product is dead, my VSL didn't beat out this simple no text video, which doesn't make sense!" It's not about how well you can load an ad with "direct response principles" Just do more of what your customer already likes to watch organically with clear, simple messaging backed by research Mfs just want to complicate sh*t for no reason The lens you see you things and the lens your customer sees things are totally different The better you can align to the customer's lens the better your creative hit rate will be Few

One of my biggest f*ck ups getting to $100k/day with Facebook ads I remember being stuck at around $200k/mth for an Ecom brand For 6 months straight We'd just spam test creatives all day and pray for the 1% chance that a creative would work. But after we switched our focus to

It's the Golden Age for Ecom I've helped 17-year-olds in school hit $100k days It's easier than ever to scale to crazy numbers But also more competition than ever before Here's how to take advantage, and how we plan to scale to $100M+/year profitably🤠 1. A big shift in people scaling harder now is that most people know to focus on creatives now Compared to the older Ecom generation, if you've ever been to an affiliate event These dudes come up to you and ask how you're still profitable shipping products, and they have 0 marketing skills So nothing will change unless you focus on your creatives and improving your marketing fundamentals There's a ton of information on there on how to make good FB ad creatives now New-gen Ecom kids can run up a fashion store to multi 6 fig/mth as well but don't know how to market beyond copy-pasting products and creatives Just like the older gen, this strategy too will pass and you will be left in the dirt So whatever you do, you need to optimize your time so you can max out on creatives And not just the volume of creatives, but having intent behind each of them 2. Outsource all the tasks not related to creative ideation Customer service, video editing, etc Back then the big problem was that everyone spent too much time working on things outside of creatives We were talking about different media buying strategies and any potential media buying hacks All these were short-lived Track the number of hours you work and how much you make You'll be able to figure out your hourly rate from there Outsource anything that costs less than your hourly rate so you can maximise on the tasks that move your business forward 3. Only great marketers continued to thrive while most big names from a few years ago have disappeared As Ecom became easier, people became worse at marketing and just knew how to click buttons So if we know that great marketers thrived, it's why we need to study the OGs If you look at newsletter copy from the 1960s, the same principles from back then apply to Ecom A lot of Ecom dudes I know who scaled to $100k days credit a big part to Eugene Schwartz, the dude behind Breakthrough Advertising That book came out in 1966 dawg But marketing fundamentals never change, because human psychology and desires stay the same You cannot create desires, but only channel existing desires onto your products Lots of dudes are now making a few Ms/mth doing health funnels on Clickfunnels or Funnelish The way they write these sales letters and advertorials has been done before, decades ago So if you want a leg up on your competition, study the OGs to master marketing fundamentals 4. But if you could combine old-school smarts with new-gen technology That's how you become a household name What if, you could create an Ai model, that writes ad copy as good as Eugene Schwartz for Facebook ads And not only that, instead of having maybe 1 newsletter a week published like back then 100 ads a week get put out, and that Ai model can do learnings for those 100 ads See which ads got the most spend, analyze the fundamentals behind those ads, and find trends behind the ads that work and the ones that don't Then feeds this data back to the copywriting model Crazy? The technology to do that already exists 🤠 But you cannot hire or build a system for creatives if you don't know the fundamentals yourself After you figure that out, it's about how you can build systems around it Fortunately instead of spending weeks or months hiring 1 person and then spending months training them, hoping they absorb the info just to be decent enough Ai can tweak each output based on the learnings you give it So the time to adapt is way less You will get your creative process on lock if you can figure this out Most of you guys aren't adapting at all Just making creatives and hoping something sticks Ai will only amplify what you're currently doing, not fix it 5. Volume X Intent = 9 Figure Ecom Brand Often I see brands from $100k/mth struggle to scale to $1M/mth because their ads lack intent And brands at $1M/mth struggle to scale to $10M/mth because they lack the system to do so I really believe you can fix both within 1 year, by learning marketing fundamentals and figuring out an Ai system from it You'll be able to scale to $100M+/year after you figured these 2 out, as you'll be putting out tons of creative volume that all have intent behind them This year in Ecom will be interesting A lot of people now still don't focus on fundamentals, and even more, barely scratch the surface with Ai No one's really keeping up with it for Ecom I foresee a big opportunity coming up since more Ecom players will get shaken out It will be a chance for the prepared to leap ahead of everyone while the competition only increases You will see more people complaining on the timeline, but there will be people posting even bigger revenue screenshots Don't get left behind Tis the way of the chad scaler

Your ROAS dies when you scale because you're playing Facebook's game wrong Always the same story - 2x ROAS at $10k/day, 0.8x at $20k/day You just don't understand the FB ads auction Here's how to game it + the only 4 levers to scale Hint: It's not your scaling strategy

Top 3 mfers that WILL make it in Ecom 1) The Autist Goes nonverbal in groups larger than 3. Whatever you tell him to do he does it to the MAX. Doesn't question, just pure autistic execution. Probably in the bottom quadrant of the IQ chart but gets shit DONE. Does so much volume it's impossible to fail. You'll question whether this guy actually sleeps. Unstoppable force. 2) The Student White belt mentality, always humble when talking to people doing more than him or less than him. Believes there is something to learn from anyone. Asks great questions that reflect his level of thinking, that shows he has done his own work/thinking, that impels someone to want to answer. Top tier trait of someone who's going to HYPER successful. 3) The Master "I fear no opponent who practices 10,000 kicks, but I fear the one who practices one kick 10,000 times" Stuck to what he was doing for an extended period of time and kept doing it until he achieved MASTERY. While his competitors keep buying courses, skimming through it once and learning shallow knowledge. The master has practiced with the same piece of information and vertical so many times that he gained MASTERY on the SKILL. Learn Execute Repeat Learn Execute Repeat Learn Execute Repeat Learn Execute Repeat Learn Execute Repeat Same information, different levels of mastery, even bigger different levels of scale. Most of you are course collectors. Few are masters 4) The Cleaner If you want to achieve extraordinary things in an extraordinary time you have to be obsessed with what you're doing - Obsessively competitive - Emotionally detached from praise or criticism - Always creating new goals after each win - Never satisfied - Addicted to the obsession Doesn't give af about "work life balance". Does whatever it takes. Many talk, very few execute.

One of my students paid his creative strategists $70k last month To most it sounds crazy, but they helped him scale from 0 to $100k+/day in less than 7 days Yet brand owners still come to me crying: "I can't find good talent!" "How much are you paying?" "$5k/month for strategists, $1k for editors..." 😂😂 Another student paid his agency $70k last month. But they helped him add an extra $1M+/mth in Rev MONEY THAT DIDN'T EXIST BEFORE. Meanwhile, you're on Upwork trying to hire editors for $4/hour wondering why your team sucks Some guru literally told me he only wanted to pay his editors $3-4/hr and they should only earn their pay through performance bonuses Do you think top talent wants to work for your cheap ass dropshipping store for little to nothing? 😂 Top-tier talent can easily get into a $100M Ecom brand, AND get paid very well Look at Comfrt, scaled to $40M/month Year 2. Why? The owner pays his team + creators super well, and he has a vision beyond just "making money" Here's what you don't understand: Top talent exists everywhere. They just don't want to work for YOU. Why would a killer strategist join your: - Cheap ass dropship store - With no vision beyond "make money" - Paying McDonald's wages Data from the 350+ Ecom brands in our community, Evolve: $100k/mth? You can solo that $1M+/mth? Possible solo, just harder $10M+/mth? Only possible with A+ teams paid A+ rates The ones hitting 8 figs CONSISTENTLY have insanely dialed teams. Not just more employees, I've seen brand owners go crazy doing this without proper leaders in the team. Actual Chad creative teams that scale without them. Always crazy to me how Ecom bros will buy Lambos and watches without a care But they cheap out when it comes to hiring their team lol This is why you can't scale, stop being a cheap ass Few

Most of your suppliers are selling you fake supplements and you don't even know it Even "established" brands sell heavily underdosed products - look at the creatine gummy scandal When the FDA comes knocking, you're screwed But this creates a MASSIVE opportunity This makes it stupidly easy to stand out in supplements Brands are crushing it just by having legitimate products and making THAT their angle IM8 is taking market share from AG1 with one differentiator: more effective dosages TikTok Shop brands are scaling with simple product-aware ads that just prove their stuff is legit while others aren't You can scale a supplement brand to 8-9 figures/year - not by being a marketing genius, but by having legitimate products Still one of the best opportunities in Ecom right now So how do you make sure your supplements are actually legit? You don't need a custom formula or to buy inventory to start BUT you need to do 3rd party lab tests and due diligence on your factories Here's the reality: Basic 3rd party lab test: Costs a few hundred. Sufficient when starting When you're at bigger scale and want to prove you're even more legit Complex testing at Eurofins: Can cost a few thousand depending on supplement complexity You CANNOT rely on factory COA (Certificate of Analysis) alone - most provide outdated ones When you're at even bigger scale, you need to make sure each batch is tested When competitors start copying your brand name and flooding Amazon with fake versions, people will start complaining and then the FDA comes investigating If you don't have tests on each batch, you get royally screwed - even if you're the OG brand with legit product Your factory needs proper certifications (varies by country): - FDA registered - GMP certified - ISO certified For dropshippers always hunting cheapest prices: Your supplier is probably sourcing from non-FDA factories in China with random doses Literally putting fake crap in people's bodies Easily avoided with 3rd party lab test + checking certifications And if you want to take it to the next level: Triple blind, placebo controlled clinical studies that prove your supplement works Primal Queen does this. Big W. You can use your lab results as your main marketing angle Lots of supplement brands scale to 7 figs/month without any of this Which means if you actually have legitimate doses, you can crush them Plus you don't worry about legal issues The barrier to entry isn't capital It's just... not being a cheap ass If you invest in your products and test everything to make sure it's perfect, you build a long-term sustainable supplement brand with MRR Not your fake VIP club BS - an actual exitable brand that provides VALUE But most Ecom bros are allergic to investing in things without immediate ROI 🙂 Few

"I can't scale because my market is too small" Guy in Evolve just hit $1M/month in Sweden Population: 10 million I also know dudes who do $100k days with Norway, Sweden & Netherlands Combined population? Less than California💀 I used to run ads for an info offer in Singapore that did multi 6-figs/month PROFIT Singapore population: 5.9 million Had more impressions than their total population lol One of the biggest limiting beliefs is that you can't scale because "the market is too small" The uncomfortable truth is that you're using TAM as cope for weak fundamentals Most of you aren't even close to your total TAM or market saturation yet You're just bad at marketing The approach to scaling is the same everywhere: - Deep customer research - Tracking everything - Feedback loops on creatives - Optimized offers and LPs We've helped EU brand owners scale both locally and in the US. The ones who crushed it locally studied marketing from competitive markets like the US If you can't scale in a "small" market, you'd get destroyed in a big one. But if you master fundamentals from competitive markets, you'll dominate smaller ones. So many ways to refresh your brand - new product lines, new mechanisms, etc The limit is bigger than you think The issue is most often not the TAM but it's your current ability Tis the way of the Chad scaler

I've never thought I'd do this...but here we go I thought if I shared this, I'd be giving away everything I know But it doesn't matter I figured out how to consistently make brands $1M/mth with Facebook Ads I decided to film a video on the exact blueprint we use to do it This won't get crazy engagement But for those that find this gem, it'll supercharge your business Bookmark this:

Helping more 8-figure Ecom brands scale to $10M/mth this year 😼 Gonna give y'all some FREE advice on what you can do with your brand to do the same AMA Drop your Ecom questions in the comments.

Made $1M+ in PROFIT for one brand last month If you want help doing the same Gonna give yall some FREE feedback on what you can do with YOUR BRAND to do the same Drop your Ecom questions in the comments. If you want a more specific plan of action lmk your brand and rev

Gonna start spamming Youtube videos in July Drop every single question you have about scaling an Ecom brand to $100k/day Creative strategy, backend fulfillment, customer service, CRO... literally anything Even if you think it's basic, ask👇

✅The Ching Chong Chad scaling method just hit 20k followers on X It's finally time to sell out and do paid software shills 😭 Appreciate every single one of you I've posted lots of sauce here for FREE on how to get to $100k days in Ecom You just need to TAKE ACTION!

Helped scale 6 Ecom brand owners to their first $100k days in May Been a CRAZY month Gonna help you do the same for FREE If you have any Ecom questions drop them in the comments AMA Or you can pay 20k to some guru that'll teach you how to copy paste and they don't even do 100k days lol

Guy in Evolve was stuck with his Ecom brand at $2k/day and wanted to cope exit 30 days later: $500k month, $20k days Community bullied him into not giving up 😂 Your store isn't dead. Your strategy is Drop your Ecom questions below, I'll show you what's actually holding you back AMA time 👇

The $100k/day ad formula that took us from $1M to $3M/month rev in 4 months And we're planning to scale it to $7-10M/mth profitably this Q4 with the same framework Here's the formula 99% get wrong: Most of you are stuck with your ads because you're following the same tired playbook: Hook → product reveal → Benefits → CTA This worked in 2019. Now your audience has seen 10,000 versions of this. They scroll past in 1 second Meanwhile, we print $100k days with ONE framework: Emotional hook (open loop) > target right audience > funnel them down towards the product (unique mechanism) The difference isn't in the editing or the hook creativity It's in the SEQUENCE and psychological triggers Each piece builds on the last. Here's where most of you screw up: Mistake #1 - You reveal the product too early "Struggling with X? Try product Y!" Your audience has heard this 100 times from your competitors. They're not going to believe your claim. Zero belief = zero conversions. The fix: Build belief FIRST through a unique mechanism before showing product This is why health brands do 20-minute VSLs and still convert at 5% - They build belief before revealing the product. But even if you fix that... Mistake #2 - Your hooks don't stop the scroll in the first place A winning hook does ONE of three things: - Calls out the avatar ("attention gym owners") - Calls out the problem ("your metabolism after 35") - Calls out the solution ("Japanese morning ritual") If your hook nails this, you can make it as engagement-baity as you want Example: Alex Hormozi's OG Gym Launch ads Alex starts the video ads asking "are you a gym owner?" followed by him riding a unicorn It calls out the right audience and makes it as engagement-focused as possible This combined engagement + conversions = Skale Your hook is either too boring or doesn't call out the right audience Usually both And even if you fix the hook... Mistake #3 - Your ad isn't triggering the right emotional response People don't buy in low emotional states (sad, angry). They buy when they have HOPE. You CAN use those emotions to hook them, then shift them to hope/excitement through this technique The technique: Open loops "I stepped outside and saw something I didn't expect" What did I see? You NEED to know. Open loops are moments or sequences that create questions in the minds of the audience, which prompt continued, invested interest and attention. Humans crave closure. Your hooks need this tension or people bounce in 2 seconds. People don’t just want to continue. They need to continue. And THAT is the power of an open loop. But the final killer... Mistake #4 - Your product is packaged like every other product The gym has existed for decades yet new weight loss products keep winning: - Ozempic - Supplements - Keto - Peloton Same result, different mechanism = renewed belief Your product needs this or you're a commodity We do this through introducing new unique mechanisms Let's take weight loss supplements for example. Apple cider vinegar, yerba mate, green tea, etc These are different forms of achieving the same results, and are different "Mechanisms" to achieve the result So we invent or repackage something as a new "mechanism" so your customer has new hope that THIS product will finally work for them If you have a custom product that can add a new mechanism, that's the easiest and best way to go about this. But even existing dropshipped products can create new mechanisms: "Green tea burns fat!" So does everyone else's green tea, genius. New mechanisms create new hope: - Turn it into different form factors (Green Tea Gummy) - "Our green tea has 30% more extract than competitors for more weight loss" - "Our green tea comes from the Japan Highlands known for cultivating the highest quality tea from 3000 years ago" Or reframe an existing feature: "Nano-ground particles finally small enough to penetrate cell walls" Even though all your competitors have the same quality of fine powder, no one highlights it. Find the angle that makes it FEEL new Why does this matter for scale? Because a new mechanism resets skepticism They've been burned by green tea powder before But green tea GUMMIES? That's new. That might work. This psychological reset = higher CTR, higher CVR, lower CPAs Same $3 AliExpress product. 3x the conversion rate. THAT'S how you scale to $100k days while competitors die at $5k The $100k/day ad formula: Emotional hook (open loop) > target right audience > funnel them down towards the product (unique mechanism) This took us from $1M to $3M/month in 4 months While tons of people were blaming the Meta algorithm for a "Dead Q3" Simple to read. Hard to execute at the level that prints $100k days. Some chad operator is using this formula to scale YOUR "dead" product right now. This is the level of depth you need for each of your creatives in order to win, and exactly why I have hours upon hours of training on each of these topics in Evolve. Tis the way of the chad scaler

I'm 23, scaled multiple Ecom brands past $100k days and still feel behind. This feeling built more empires than comfort ever did. I've worked with some 18, 19 year olds who went from 0 to $100k days in less than a year Meanwhile, I'm in group chats with dudes doing $1M+/day who call my numbers "cute." This is the game. You know what happened to those 2020 "gurus" who were crushing? They vanished. Thought they made it. Got soft. The game ate them alive. You have to be OBSESSED. Like Michael Jordan at 35 - six rings, still first in the gym. Creating fake beefs just to stay angry 😭 Tim Grover called it "Relentless", you're either hunting or being hunted. No middle ground. Your friends think you're missing out. Having to step out of family gatherings to fix fires in the business, and they question your sanity 😂 But each hour you're not improving, some 18-year-old is going full speed testing ads, studying your winning angles and ad structures, planning to eat your market share. And he should. That's how I got here. That's how someone will eventually get me. Unless I stay hungrier. Your competition is your alarm clock. $10k/month guys study $100k/month $100k/month guys chase $1M/month $1M/month guys get humbled by teenagers doing more The treadmill never stops. Neither can you. "Bro just chill, you already made it" F*ck that. There's no "made it" in this game. There's climbing or dying. If you want to achieve extraordinary feats in an extraordinary amount of time, you cannot be competing. You have to dominate. Success isn't just hitting $100k days. It's hitting $100k days and acting like you're still at zero. White belt mentality. Black belt bank account. Most people can't handle that pressure. They want millions without the madness. Results without relentlessness. Most will think you're crazy with this mindset. Good. There's nothing normal about sustained success. It means you're going places they can't even imagine. I'd rather be crazy at $100k days than comfortable at $10k. Tis the way of the Chad scaler

Almost 1 year since I started posting on X and we just hit 10k followers 🥳 The best decision I made was to start a personal brand Crazy to see how big of an impact it made - Helped multiple people scale their brands to $100k+/day - Tons of biz opportunities - Met a bunch of like-minded people I was struggling to meet more high-level Ecom people Now instead of paying a few thousand to attend an event you can just post content online Most high-level knowledge in Ecom used to be gatekept When I was first trying to hit $100k/day there was no info on how to get there After I figured out how to do it, it really wasn't rocket science It all comes down to the basics, no secret strategies I've only scaled harder after exposing how to do it There is no worry about competition if you know what you're doing The impact and support I have gotten from you guys from posting has been crazy Thank you to everyone here for the support 🫶 In 2025 I plan to double down on personal brand and continue to share behind the scenes how we're scaling brands Big emphasis on Ai right now, so stay tuned for that Milly days incoming 🫡

Made $700k rev last 7 days during "Slow Season" If you want help doing the same Gonna give yall some FREE feedback on what you can do with your brand to do the same Drop your Ecom questions in the comments.

If you want to make ads that generate $1M (not $10k) Master the Rule of 1: 1 Avatar 1 Desire 80% of Ecom brands mess this up, then wonder why competitors with trash products lap them while they stay stuck burning cash on "more creatives" Stop trying to target multiple things in a single ad or LP Everyone keeps trying to make ads appeal to everyone Even when you "niche down" it's way too general The more stuff you cram into an ad and landing page, the more you confuse people. One avatar. One desire. One message. Your whole user journey from seeing the ad to converting at checkout needs to be congruent The more specific you can be to that one person's wants, the more it resonates with them Which generates belief, and the stronger the belief, the higher the likelihood they CONVERT Everyone knows about targeting specific groups - that's beginner stuff. Level 5 thinking is understanding your customers better than they understand themselves Most people think these are avatars: People with back pain ❌ Office workers ❌ Busy moms ❌ These are demographics, not avatars What's their age, their job, their day-to-day struggles, what does their day look like, etc Real avatars look like this: "42-year-old marketing director Lisa who sits in Zoom calls for 8 hours, gets shooting pain when she stands up, and is scared she'll need surgery like her sister did." She believes she's "too busy" to fix this properly and that all quick solutions are scams. She wants to be seen as someone who has her life together - the executive who can handle anything. She's tried yoga apps, ergonomic chairs, and physical therapy but nothing stuck because she couldn't commit the time. Her daily struggle? Hiding her pain during video calls and popping ibuprofen like candy while pretending everything's fine. This avatar knows her fears, her failed attempts, her self-image, and her daily reality. When she sees an ad that speaks directly to "marketing executives who are one meeting away from needing surgery", she will stop scrolling. That's the level of depth we're talking about. The same thing applies to Desires: "Be more confident" ❌ "Look better" ❌ "Feel healthier" ❌ These are wants, not desires. Go deeper. Keep asking why to find the real desire: Look better" > "Feel confident" > "Turn heads at reunion" > "Make ex realize what he lost" > "Feel desired and wanted again" (Deep desire) > To be loved (Mass Desire) Now you've got something that converts. You can have identical products but make 10x different revenue Two supplement brands selling the exact same thing: Brand A targets: "Busy moms who want energy" Brand B targets: "38-year-old Michelle who used to run half-marathons but now falls asleep putting her kids to bed and wants to feel like herself again, etc etc" Brand B wins every time. They own that customer. Brand A fights with 1000 other "energy" brands for scraps. These are the things that separates $100k months from $1M months On top of that, your landing page needs to match your ad exactly. Kills conversions: Ad says "look sexy for your husband" → Landing page talks about "general confidence" Prints money: Ad says "make him unable to keep his hands off you" → Landing page continues that exact story This way the whole user journey is optimised for ONE particular person and their specific desire This is how you get killer ROAS/CPAs The customer journey is just so believable and feels tailor-made just for them. Not like the brand/product was made for other people, but for them. Don't tell me you've niched down until you've done this level of work. And if you planned these variables out before you started writing the ad, the overall outcome will be much better since you already know who and what you want to target It also makes learnings on the ads much easier since the variables are stated beforehand It is a simple rule You can keep throwing sh*t on the wall and hope something sticks Or have more intent behind your ads, mastering the rule of 1 And creating Chad ads that scale Tis the way of the chad scaler

I used to think it was almost impossible to scale an Ecom store past $100k/mth a few years ago. Bad mindset, bad creatives, bad strategy. Fast forward to today, scaling brands to $1M/mth is a normal thing for us. Just like most people, I used to blame performance on other things “FB is having a bad day for everyone!” “It’s not our creatives it’s the website’s problem! We copied what creative other big brand were using” And those beliefs got me nowhere. I didn’t want to be average anymore so I had to find a way to improve performance. I took accountability and realised that performance was sh*t because of me. Constantly looked for different strategies on how to scale because I was insecure of how performance was going. That helped, but that didn’t help clients get that breakthrough. I was disappointed in myself. “How tf are all these people spending $10k/d profitably?!?!” Until I realised that majority of performance comes from your creatives. Not some fancy schmany strategy like most people here want you to believe. Took some creative strategy courses, invested in myself and just like that. We started scaling clients like crazy. Crazy right? If you just take relentless ownership of everything you do and just focus on the things that matter. You’ll be able to go very far. Even for my own students, everytime they can’t scale it’s because their creatives and basic fundamentals are not good. Avoid the noise, focus on the basics. That’s the way of the Chad scaler.

$100,000 PROFIT in 1 day and it's not even Black Friday yet I went from selling Vacuums for $400/mth to scaling Ecom brands to $100,000 profit per day The only limit here is yourself I only made it out the 9-5 after seeing some kid on Youtube make $1M at 17 to prove it was possible And I only hit a $100k day after I saw someone else do it All the hard work you've put in the whole year for your Ecom brand comes down to this moment during BFCM I have given you everything you need to succeed in this BFCM From the promo campaign structure, surf scaling, and what ads to create I've seen dudes surf scale from $10k/day to $100k/day in 1 week within my community this Q4 The sky's the limit. Lock in for real this BFCM. Such opportunities for generational wealth don't come often

Most of your suppliers are selling you fake supplements and you don't even know it Even "established" brands sell heavily underdosed products - look at the creatine gummy scandal When the FDA comes knocking, you're screwed But this creates a MASSIVE opportunity This makes it stupidly easy to stand out in supplements Brands are crushing it just by having legitimate products and making THAT their angle IM8 is taking market share from AG1 with one differentiator: more effective dosages TikTok Shop brands are scaling with simple product-aware ads that just prove their stuff is legit while others aren't You can scale a supplement brand to 8-9 figures/year - not by being a marketing genius, but by having legitimate products Still one of the best opportunities in Ecom right now So how do you make sure your supplements are actually legit? You don't need a custom formula or to buy inventory to start BUT you need to do 3rd party lab tests and due diligence on your factories Here's the reality: Basic 3rd party lab test: Costs a few hundred. Sufficient when starting When you're at bigger scale and want to prove you're even more legit Complex testing at Eurofins: Can cost a few thousand depending on supplement complexity You CANNOT rely on factory COA (Certificate of Analysis) alone - most provide outdated ones When you're at even bigger scale, you need to make sure each batch is tested When competitors start copying your brand name and flooding Amazon with fake versions, people will start complaining and then the FDA comes investigating If you don't have tests on each batch, you get royally screwed - even if you're the OG brand with legit product Your factory needs proper certifications (varies by country): - FDA registered - GMP certified - ISO certified For dropshippers always hunting cheapest prices: Your supplier is probably sourcing from non-FDA factories in China with random doses Literally putting fake crap in people's bodies Easily avoided with 3rd party lab test + checking certifications And if you want to take it to the next level: Triple blind, placebo controlled clinical studies that prove your supplement works Primal Queen does this. Big W. You can use your lab results as your main marketing angle Lots of supplement brands scale to 7 figs/month without any of this Which means if you actually have legitimate doses, you can crush them Plus you don't worry about legal issues The barrier to entry isn't capital It's just... not being a cheap ass If you invest in your products and test everything to make sure it's perfect, you build a long-term sustainable supplement brand with MRR Not your fake VIP club BS - an actual exitable brand that provides VALUE But most Ecom bros are allergic to investing in things without immediate ROI 🙂 Few

Running Facebook ads in 2024 is so simple even your grandma can run it I only spend 15 minutes per week in my ad account And made over $1M/month with this simple FB ads strategy No stress, just pure Chad scaling. This is one you'll want to bookmark 👇