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Someone sold this poor cutie under the FP, I had to take it with me... What should I do now, Penguins?

Crypto campaigns are doing it wrong. Recently, it was about launching on K*ito and giving money to the best farmers. The goal? Accelerate growth. But growth is a marathon, not a sprint. You can’t run at the same pace as those ahead of you. You have to adapt your pace according to the distance covered: • Race’s Start = Test the waters → Lay the groundwork, attract your first 1,000 fans • Race’s Middle = Adjustment → What did you achieve? Is your community what you expected? Is your goal still reachable? • Race’s End = Give everything → Make sure you can keep what you promised, show people they were right to believe in you After a marathon, most people prepare for another one. For your project, it’s the same. You’ll have more goals to achieve in the future. Use what you learned during your first campaign to outperform in the second one.

I swear to God, please stop fake it until you make it. I never liked this “mindset.”You will never: • have a perfect plan • have the perfect timing • make the perfect choice But please, be true to yourself. For you and for others. Never managed a social account before, but know how to do it? That’s fine → Prove to people you’re still fit for the role But don’t promise things you’ve never done before.

I don’t think we have to much L2s We have dozen of Internet providers Apple, Samsung, Huawei and Google compete to build the best phone for users L2s are destined to do the same Depending of the use cases, we will choose one or another

A content strategy isn’t about posting more It’s about telling the same story across formats until it sticks • Make sure you're aligned with you goals • Make sure you're attracting the right community members • Make sure your message stay in people mind

Do you lack inspiration? Are you looking at your Google Doc, Notion page, with the title writen in bold, hoping for the light to hit you? Maybe you have a concept but you don't know how to illustrate it? I have a hack for you: Journaling is your best friend. Take 5 minutes at the end of the day to write on what happened, and how you felt. It will increase your: • Imagination • Productivity • Writing skills All your life can be used as a tool for your writing.

Virality should not be your main goal It's like turning around in the street when you hear a car horn: if it's not for you, you keep walking What you want is people to come to you Your message has to be clear enough to find its people Virality = noise Clarity = magnet

Your relationships are bad. 90% of them are intentional: you expect something from them. It's a social network, make friends, that's all Stop reply-guying just for reply-guying. The most beautiful stories are those that happen naturally. Not from xpecting things from others.

When I was younger, I discovered brands by browsing Google. I judged them by its website. A clean design, modern look, and no bugs = 100% trust. Now, I judge by social profiles. When I see an ad on Instagram, I check the profile first. If it looks professional, I trust the brand and I’m ready to buy what they sell. Brands need to polish their profiles. In web3, this is even more true. Like it or not, the top of the crypto funnel starts on X. People get hooked by a profile first. Only then, they explore the product. Don’t neglect your profile. It should be a part of your strategy. Your first users come from X. Understand your audience. Talk to them here. Your website start by your profile page. An account that understands users' fears and desires will convert better than any other marketing strategy.

life when you're writing for someone else

The great thing about crypto is that there is a place for everyone. Let’s take a social media manager for example: • Nobody asks where you live • Nobody asks for your degree • Nobody asks for your political opinion The only thing they ask is for you to write articles, build the community, create a GTM strategy, hire the best dev, do graphic design, make your founder bald, pet their dog and the worst, gm post

Are we all here for the same reason? I don’t think so A lot of us get atracted by the money. But take a moment to answer these questions: • Why am I here? • Why do I spend all my time on X? • Why I won’t give up, no matter what happen? If your answer is money, you have a disadvantage You’re competiting with people that here for the passion, life goal or the desire to achieve something bigger than them Money can’t compete against that

When it comes the time to post, are you afraid to be boring, misunderstood or ignored? Do you hesitate for fear of not reaching the goals you have set? Don’t worry, there is a way to never fail: It’s to be authentic. It is possible that you are wrong by being yourself. Authenticity is never boring. Playing a role is.

I love reading this! This is the reality that the teams refuse to see: • your product is not perfect • part of your community is unhappy • you have weaknesses And it’s totally ok. Have the humility to confess it, and take care of the complainants as much as the satisfied

Someone sold this poor cutie under the FP, I had to take it with me... What should I do now, Penguins?

Do you lack inspiration? Are you looking at your Google Doc, Notion page, with the title writen in bold, hoping for the light to hit you? Maybe you have a concept but you don't know how to illustrate it? I have a hack for you: Journaling is your best friend. Take 5 minutes at the end of the day to write on what happened, and how you felt. It will increase your: • Imagination • Productivity • Writing skills All your life can be used as a tool for your writing.

I swear to God, please stop fake it until you make it. I never liked this “mindset.”You will never: • have a perfect plan • have the perfect timing • make the perfect choice But please, be true to yourself. For you and for others. Never managed a social account before, but know how to do it? That’s fine → Prove to people you’re still fit for the role But don’t promise things you’ve never done before.

When I was younger, I discovered brands by browsing Google. I judged them by its website. A clean design, modern look, and no bugs = 100% trust. Now, I judge by social profiles. When I see an ad on Instagram, I check the profile first. If it looks professional, I trust the brand and I’m ready to buy what they sell. Brands need to polish their profiles. In web3, this is even more true. Like it or not, the top of the crypto funnel starts on X. People get hooked by a profile first. Only then, they explore the product. Don’t neglect your profile. It should be a part of your strategy. Your first users come from X. Understand your audience. Talk to them here. Your website start by your profile page. An account that understands users' fears and desires will convert better than any other marketing strategy.

life when you're writing for someone else

The great thing about crypto is that there is a place for everyone. Let’s take a social media manager for example: • Nobody asks where you live • Nobody asks for your degree • Nobody asks for your political opinion The only thing they ask is for you to write articles, build the community, create a GTM strategy, hire the best dev, do graphic design, make your founder bald, pet their dog and the worst, gm post

Are we all here for the same reason? I don’t think so A lot of us get atracted by the money. But take a moment to answer these questions: • Why am I here? • Why do I spend all my time on X? • Why I won’t give up, no matter what happen? If your answer is money, you have a disadvantage You’re competiting with people that here for the passion, life goal or the desire to achieve something bigger than them Money can’t compete against that

Your relationships are bad. 90% of them are intentional: you expect something from them. It's a social network, make friends, that's all Stop reply-guying just for reply-guying. The most beautiful stories are those that happen naturally. Not from xpecting things from others.

Crypto campaigns are doing it wrong. Recently, it was about launching on K*ito and giving money to the best farmers. The goal? Accelerate growth. But growth is a marathon, not a sprint. You can’t run at the same pace as those ahead of you. You have to adapt your pace according to the distance covered: • Race’s Start = Test the waters → Lay the groundwork, attract your first 1,000 fans • Race’s Middle = Adjustment → What did you achieve? Is your community what you expected? Is your goal still reachable? • Race’s End = Give everything → Make sure you can keep what you promised, show people they were right to believe in you After a marathon, most people prepare for another one. For your project, it’s the same. You’ll have more goals to achieve in the future. Use what you learned during your first campaign to outperform in the second one.

I don’t think we have to much L2s We have dozen of Internet providers Apple, Samsung, Huawei and Google compete to build the best phone for users L2s are destined to do the same Depending of the use cases, we will choose one or another

A content strategy isn’t about posting more It’s about telling the same story across formats until it sticks • Make sure you're aligned with you goals • Make sure you're attracting the right community members • Make sure your message stay in people mind

It all started with a problem. It was annoying, and unfortunately, there was no solution for it. That's why you decided to search for one. When you finally found it, you want to share it. You build a team of passionate people, that want to change the world just like you. That's how projects take birth, and it's important to never forget that. During all your campaign, all your post, all your meeting, you should not forget why you are here, and what you are solving

Virality should not be your main goal It's like turning around in the street when you hear a car horn: if it's not for you, you keep walking What you want is people to come to you Your message has to be clear enough to find its people Virality = noise Clarity = magnet

Best thread you’ll read today, and probably this week