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Client mentioned on Sky News. 👌

We've ranked one of our client's 2nd place for a main keyword by building 184% fewer backlinks than position 1 and 194% fewer backlinks than position 3. While we will focus on building more links to take that top spot, it goes to show that building good quality links means you have to build fewer of them to rank. Here's how we ranked this client, and how you can do it too. 1) Build strong homepage links. Your homepage is your brand, treat it like one. Get big media mentions in to your homepage to build your authority. 2) Optimise your on page. Make sure the technical side of the site is sorted and that your page is optimised so Google and the other search engines know what that page is about. 3) Internally link to the page through supporting content. Topical authority is a word thrown around a lot in SEO, but you don't have to worry about Micro Semantics and Macro Semantics. Don't overcomplicate it. Write about subjects your audience cares about and link to your pages where it makes sense. For example, if you were selling bikes, then supporting content could be "how to fix a bike tire puncture". Within that article, you would link back to the page you are trying to rank, such as "electric bikes" or "mountain bikes" with descriptive anchor text. 4) Build powerful internal links if possible. In the example above, our client's competitors had built links from free WordPress blogs, directory sites and Guest Blogs. While you shouldn't ignore any types of links, we were able to build fewer by getting links from authoritative sites like Huffington Post, AOL, Wales Online and more. If you aren't ranking, keep repeating the above and you will.

Here's how we scored 20 backlinks for our travel client in just one month from top websites including: 🔗 Huffington Post (DR87) 🔗 Daily Mail (DR92) 🔗 The Sun (DR90) 🔗 AOL (DR77) 🔗 Express (DR89) 🔗 Mirror (DR90) 🔎 Process We searched for trending topics our client or an expert could comment on. The tool Glimpse is good for finding trending topics on Google, but we didn't find anything there. Next, we looked at social media, we found a trend that people were doing on social media in the travel industry that was dangerous. We interviewed an expert on behalf of our client as to why this trend was dangerous and what problems it could cause. We wrote this interview into a nice press release and used our media database to find journalists who wrote about similar topics. We hand-picked a list of less than 40 journalists, and began sending out our release. Within days the client's website was linked to from the above websites and over the course of a few weeks more links were picked up. If you are stuck for ideas, try looking at what people are doing on social media, quite often there is a trend in your industry that people are taking part in that they probably shouldn't.

7 links landed yesterday for a client for a study we did 2 months ago. All DR70+

When evaluating backlinks for your website you should look at: ✔️ DR - Higher the domain rating, the higher chance a site isn't spammy. That being said DR metrics can be inflated. ✔️ Traffic - Real traffic and sites not ranking for spammy keywords. ✔️ Looks Legit

Earning high-quality backlinks can be easy. Find what your audience cares about and share the story with the right journalists. Want to know how we scored a DR90 backlink in The Sun for our client? Here's how we did it, and how you can too. 1) Find what's trending in your industry With clients in the home improvement space, this could be as simple as looking at Pinterest trends, reading home improvement magazines or using social media to spot patterns. 2) Are the trends relevant? In SEO and digital PR, relevancy is important, not just for links but for your audience to care too. Does it make sense for a kitchen design company to speak about EURO 2024? Maybe. But does it make more sense to talk about the best colours to use in your kitchen or dangerous air frier hacks, I would say so. 3) Add a bit of spice Not everything can be unique in digital PR. We see some of our campaigns being ripped off by other agencies from time to time (we are flattered!) and I'm sure we have used other agencies' campaigns as inspiration in the past too. To earn links, your idea doesn't have to be unique, all you need to do is add your take on it, or as Chris Eubank Snr would say "you need to add a little bit of spice on it". This gives the journalists something to use and makes your story more compelling. 4) Reach out to the right people Media databases such as Roxhillmedia and Muckrack are useful for building media lists of journalists who write about your core subject. With that said, all of our lists are constructed manually, to ensure our messages reach the right people. We see other agencies targetting 1500+ journalists with stories, for this one, we pitched less than 60. This ensures we aren't spamming, and that we aren't sending stories to people who wouldn't write about that subject. This is an important issue as it's easy to land in the spam folder which will stop your story from getting read. 5) Monitor for mentions and links The hard work is done, all you need to do now is monitor for links and mentions in the media. You can do this manually by Google searching your expert's name or business name. You can also use free tools such as Talkwalker Alerts and Google Alerts or you can use paid tools. Once you see your story published you can check to see if there is a link in the story, if it isn't you can ask the journalist to add it or if there is you can thank them for running the story. You could say this is relationship-building, but in my opinion, it's just common decency. I hope this helps!

One of our clients mentioned in the Telegraph last week. No link but still a cool piece.

A gentle reminder, just because you sign off on a press release, it doesn't mean that a journalist will use it word for word. Often they will take your story and mould it to their needs. Once had a story in the daily mail where the headline was made to be more clickbaity and the client didn't like it.

New client: First campaign ✅ 🔗 links in The Express, MSN and Wales Online. Many more to come. 🚀

Banger of a campaign, love it!

We shared our clients expertise with the media and it resulted in the client earning a DR91 backlink from the New York Post. Nice!

The initial month of working with a new client in a new industry is often the most challenging. This month, we've collaborated with a client in the vaping industry. We successfully secured 18 links on top-tier publications within our first month. These include: 🔗 Express (DR89) 🔗 The Sun (DR81) 🔗 Daily Record (DR81) 🔗 Mirror (DR90) 🔗 MSN (DR92) and more. We achieved this by sharing the client's knowledge and combining it with what's relevant in the news right now. More big links to come 🚀

Yesterday we sent out a press release to 29 journalists, today the story has been published on many of the nationals and a few regionals too. Gaining our client huge backlinks. Not bad! Have a good weekend all.

If you don't have the resources to launch a digital PR link-building campaign you can do the following: 1) Create something your industry talks about. 2) Find out people who would link to it by searching ahrefs and Google for related topics. 3) Find email addresses 4)Pitch

Client picked up a link in USA Today, and I missed it because our media monitoring tool went awol. Nice link.

If you aren't an expert in your field, you can still earn huge links in your industry. Consider using data campaigns instead of expert commentary. With AI tools available, you can even use software such as ChatGBT to help make sense of any data that you may have at hand.

Client mentioned on Sky News. 👌

We've ranked one of our client's 2nd place for a main keyword by building 184% fewer backlinks than position 1 and 194% fewer backlinks than position 3. While we will focus on building more links to take that top spot, it goes to show that building good quality links means you have to build fewer of them to rank. Here's how we ranked this client, and how you can do it too. 1) Build strong homepage links. Your homepage is your brand, treat it like one. Get big media mentions in to your homepage to build your authority. 2) Optimise your on page. Make sure the technical side of the site is sorted and that your page is optimised so Google and the other search engines know what that page is about. 3) Internally link to the page through supporting content. Topical authority is a word thrown around a lot in SEO, but you don't have to worry about Micro Semantics and Macro Semantics. Don't overcomplicate it. Write about subjects your audience cares about and link to your pages where it makes sense. For example, if you were selling bikes, then supporting content could be "how to fix a bike tire puncture". Within that article, you would link back to the page you are trying to rank, such as "electric bikes" or "mountain bikes" with descriptive anchor text. 4) Build powerful internal links if possible. In the example above, our client's competitors had built links from free WordPress blogs, directory sites and Guest Blogs. While you shouldn't ignore any types of links, we were able to build fewer by getting links from authoritative sites like Huffington Post, AOL, Wales Online and more. If you aren't ranking, keep repeating the above and you will.

Client picked up a link in USA Today, and I missed it because our media monitoring tool went awol. Nice link.

When evaluating backlinks for your website you should look at: ✔️ DR - Higher the domain rating, the higher chance a site isn't spammy. That being said DR metrics can be inflated. ✔️ Traffic - Real traffic and sites not ranking for spammy keywords. ✔️ Looks Legit

New client: First campaign ✅ 🔗 links in The Express, MSN and Wales Online. Many more to come. 🚀

Banger of a campaign, love it!

If you aren't an expert in your field, you can still earn huge links in your industry. Consider using data campaigns instead of expert commentary. With AI tools available, you can even use software such as ChatGBT to help make sense of any data that you may have at hand.

⚠️People often dismiss nofollow links when building backlinks, here's 6500 reasons why you shouldn't... Image above shows two sites of ours in the same industry. One we did guest posting for, one we did digital pr link building. Everything else is very similar, both target the same keywords and both of them even use the same website template. On-page content is different in that it's not a direct copy, but scores the same on the SEO optimising tool Marketmuse. Site 1 we did guest posting on relevant blogs, site 2 we ran digital PR campaigns and landed links on websites such as: 🔗The Express, 🔗The Mirror, 🔗Wales Online, 🔗Daily Record, 🔗The Sun, 🔗The Independent, 🔗Huffington Post, 🔗Yahoo, 🔗MSN, 🔗NYPost, 🔗Daily Mail and many more top publications. The majority of these publications here are nofollow links too. While this doesn't prove anything new as we all know good links = better rankings. It does show that earning links consistently from reputable publications whether they are dofollow or nofollow can significantly improve your search engine traffic. For our sites there's around 6500 difference in visitors per month. Hope this helps! P.S This isn't throwing any shade at guest posts. You should always earn links where your visitors are.

Here's how we scored 20 backlinks for our travel client in just one month from top websites including: 🔗 Huffington Post (DR87) 🔗 Daily Mail (DR92) 🔗 The Sun (DR90) 🔗 AOL (DR77) 🔗 Express (DR89) 🔗 Mirror (DR90) 🔎 Process We searched for trending topics our client or an expert could comment on. The tool Glimpse is good for finding trending topics on Google, but we didn't find anything there. Next, we looked at social media, we found a trend that people were doing on social media in the travel industry that was dangerous. We interviewed an expert on behalf of our client as to why this trend was dangerous and what problems it could cause. We wrote this interview into a nice press release and used our media database to find journalists who wrote about similar topics. We hand-picked a list of less than 40 journalists, and began sending out our release. Within days the client's website was linked to from the above websites and over the course of a few weeks more links were picked up. If you are stuck for ideas, try looking at what people are doing on social media, quite often there is a trend in your industry that people are taking part in that they probably shouldn't.

Earning high-quality backlinks can be easy. Find what your audience cares about and share the story with the right journalists. Want to know how we scored a DR90 backlink in The Sun for our client? Here's how we did it, and how you can too. 1) Find what's trending in your industry With clients in the home improvement space, this could be as simple as looking at Pinterest trends, reading home improvement magazines or using social media to spot patterns. 2) Are the trends relevant? In SEO and digital PR, relevancy is important, not just for links but for your audience to care too. Does it make sense for a kitchen design company to speak about EURO 2024? Maybe. But does it make more sense to talk about the best colours to use in your kitchen or dangerous air frier hacks, I would say so. 3) Add a bit of spice Not everything can be unique in digital PR. We see some of our campaigns being ripped off by other agencies from time to time (we are flattered!) and I'm sure we have used other agencies' campaigns as inspiration in the past too. To earn links, your idea doesn't have to be unique, all you need to do is add your take on it, or as Chris Eubank Snr would say "you need to add a little bit of spice on it". This gives the journalists something to use and makes your story more compelling. 4) Reach out to the right people Media databases such as Roxhillmedia and Muckrack are useful for building media lists of journalists who write about your core subject. With that said, all of our lists are constructed manually, to ensure our messages reach the right people. We see other agencies targetting 1500+ journalists with stories, for this one, we pitched less than 60. This ensures we aren't spamming, and that we aren't sending stories to people who wouldn't write about that subject. This is an important issue as it's easy to land in the spam folder which will stop your story from getting read. 5) Monitor for mentions and links The hard work is done, all you need to do now is monitor for links and mentions in the media. You can do this manually by Google searching your expert's name or business name. You can also use free tools such as Talkwalker Alerts and Google Alerts or you can use paid tools. Once you see your story published you can check to see if there is a link in the story, if it isn't you can ask the journalist to add it or if there is you can thank them for running the story. You could say this is relationship-building, but in my opinion, it's just common decency. I hope this helps!

Pictured: An image of a business owner that stopped building guest post links and switched to Digital PR link building.

If you do get a brand mention, you should follow up with the journalist to try and turn it into a link. All they can do is ignore you or tell you no. Don't over do it though

7,000 target users in 30 days through organic search to our clients site. This has resulted in them taking on more work this year than the previous 10.

We shared our clients expertise with the media and it resulted in the client earning a DR91 backlink from the New York Post. Nice!

The initial month of working with a new client in a new industry is often the most challenging. This month, we've collaborated with a client in the vaping industry. We successfully secured 18 links on top-tier publications within our first month. These include: 🔗 Express (DR89) 🔗 The Sun (DR81) 🔗 Daily Record (DR81) 🔗 Mirror (DR90) 🔗 MSN (DR92) and more. We achieved this by sharing the client's knowledge and combining it with what's relevant in the news right now. More big links to come 🚀