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Just sent out my first ever 100% ChatGPT designed email 🌶️

E-commerce isn’t what it used to be. Margins are thinner. Ads are more expensive. Platforms keep taking more while giving less. But one thing hasn’t changed—the brands that win are the ones that know how to connect. Not just through products but through real relationships. Real conversations. Real stories. I’ve spent years scaling brands, sending millions of emails, and learning one simple truth: Growth isn’t about having more tools. It’s about having the right partner. That’s why I’m stepping into Growth & Community at Sendlane. Because merchants don’t just need another platform. They need a company that believes in them as much as they believe in their own businesses. I saw it firsthand when we moved Fresh Chile to Sendlane before Black Friday in 2023: 📈 35% jump in email revenue 💰 20% boost in AOV 💸 $24,000 saved by consolidating platforms But more than the numbers, it was the people. The support. The partnership. The belief that brands deserve more than being treated as another line item in a SaaS company’s growth model. That’s when Shawn Gaide, CEO of Sendlane, called me. He didn’t try to sell me on a vision. He asked a simple question: “Why do you believe in Sendlane?” Because e-commerce brands don’t just need another retention marketing tool. They need a company that believes in them as much as they believe in their own businesses. ✅ A high-quality email & SMS platform without enterprise pricing ✅ A true partner—not just a provider—with real support ✅ A platform built to help merchants grow And before I talk about what’s next, I want to recognize both the foundation and the future. Sendlane wouldn’t be here without Jimmy Kim, Caitlin, RB, Amir, Madison, Teddy, and the many others who built this company from the ground up. And today, Sam, Cade, Danny, Cat, RC, Vicente, and the team are carrying that momentum forward. I believe in Sendlane because I’ve seen firsthand how it transformed Fresh Chile—but I also know the work isn’t done. The product is strong, but there’s more to build, more to refine, and I’m here to help make it even better. This isn’t about me. This isn’t about Sendlane. This is about the builders. The people who stay up late fulfilling orders, who wake up early to send campaigns, who fight for every inch of growth in a game that keeps changing. I know that fight. I’ve lived it. And now, I get to help brands win it. Let’s build your story together.

Biggest challenge right now: Letting go of my insecurities They built walls I don’t need anymore

I’ve built brands from the farmers market to Shopify’s top 1%. Sold out jars, launched new lines, managed millions in ad spend. Not because I had the best product But because I focused on the story. Most “creatives” get lost in the software. Shopify, Sendlane, ChatGPT, Adobe, Canva, Figma. None of it’s perfect. None of it needs to be. What matters is showing up and shipping. Creative entrepreneurship is consistency in public. Posting when no one replies. Selling before the site is perfect. Emailing when you don't know what to send. Turning your process into proof. The tools are just leverage. The story is the asset. Build once. Sell loud. Repeat daily.

+1 for building in public. You're not alone. DTC is so early. E-Commerce is 15% of total retail. Think of the gold rush. Think of the oil boom. The moment is staring you in the face.

I've been chasing new customers while sitting on $3.2M+ in untapped customer value. And I made a full video tutorial showing exactly how I discovered this Every e-commerce brand does this backwards. We obsess over acquisition costs. We burn budgets on Facebook ads. We chase cold traffic that converts at 2%. Meanwhile, our existing customers - the ones we already paid to acquire - sit there completely underutilized. Here's how bad it gets: → Returning customers: $101 average LTV → New customers: $30 average value → Purchase frequency: 2x higher for existing customers → But 90% of ad spend still goes to acquisition We're ignoring our goldmine to dig for pennies. That's exactly why I decided to test something different. 60 seconds with Moby by Triple Whale changed everything. It instantly showed me: → Cross-selling opportunities I was blind to → Top 15 product SKUs ready for optimization → "Extra hot" product line opportunity → Three high-value segments to target first Now my strategy focuses on -Champions (top spenders), -Loyalists (consistent buyers), and -Potential Loyalists (ready to upgrade). The math is simple: Every $1 optimized from existing customers saves $5 in acquisition costs. Comment “MOBY” and I’ll send you their high-value prompting guide. In partnership with Triple Whale.

You don’t get to the top 1% without publishing. Most people overthink. They wait for perfect branding, perfect timing, perfect gear. Then wonder why nobody knows them. I posted when no one replied. I sold before my site was done. I wrote emails that weren’t ready. That’s how you win online. You don’t need the best idea. You need momentum in public. Publish daily. Refine later. That’s how brands are built.

Get in boys, we're locking in for October!

when the cash flow from your Shopify brand has been hitting month after month and you're not praying for BFCM to save your business model

Instagram just dropped a repost button. Don’t overthink it. Run a weekly giveaway. Repost any post = 1 entry. Free reach. Free customers. Use the algo while everyone complains.

I sold my winery last year. Here are 3 lessons: 1. People love stories - I designed the labels to tell the history of the region - Oldest Wine Region In America - First grapes planted in New Mexico 2. Keep it simple - Wine can be snobby - I just asked, what do you like? No wrong answers, you either like it or you don't - Make people feel comfortable 3. Partnerships are hard - Check your ego - Communication is harder when it includes their spouses & family - Know when to hold em and when to fold em * To make $1m you gotta spend $5m 😅

Breakthroughs happen when you keep moving If you're stuck and frustrated Doom scrolling Go for a walk You'll be surprised how problems disappear When you move forward

E-commerce isn’t what it used to be. Margins are thinner. Ads are more expensive. Platforms keep taking more while giving less. But one thing hasn’t changed—the brands that win are the ones that know how to connect. Not just through products but through real relationships. Real conversations. Real stories. I’ve spent years scaling brands, sending millions of emails, and learning one simple truth: Growth isn’t about having more tools. It’s about having the right partner. That’s why I’m stepping into Growth & Community at Sendlane. Because merchants don’t just need another platform. They need a company that believes in them as much as they believe in their own businesses. I saw it firsthand when we moved Fresh Chile to Sendlane before Black Friday in 2023: 📈 35% jump in email revenue 💰 20% boost in AOV 💸 $24,000 saved by consolidating platforms But more than the numbers, it was the people. The support. The partnership. The belief that brands deserve more than being treated as another line item in a SaaS company’s growth model. That’s when Shawn Gaide, CEO of Sendlane, called me. He didn’t try to sell me on a vision. He asked a simple question: “Why do you believe in Sendlane?” Because e-commerce brands don’t just need another retention marketing tool. They need a company that believes in them as much as they believe in their own businesses. ✅ A high-quality email & SMS platform without enterprise pricing ✅ A true partner—not just a provider—with real support ✅ A platform built to help merchants grow And before I talk about what’s next, I want to recognize both the foundation and the future. Sendlane wouldn’t be here without Jimmy Kim, Caitlin, RB, Amir, Madison, Teddy, and the many others who built this company from the ground up. And today, Sam, Cade, Danny, Cat, RC, Vicente, and the team are carrying that momentum forward. I believe in Sendlane because I’ve seen firsthand how it transformed Fresh Chile—but I also know the work isn’t done. The product is strong, but there’s more to build, more to refine, and I’m here to help make it even better. This isn’t about me. This isn’t about Sendlane. This is about the builders. The people who stay up late fulfilling orders, who wake up early to send campaigns, who fight for every inch of growth in a game that keeps changing. I know that fight. I’ve lived it. And now, I get to help brands win it. Let’s build your story together.

Biggest challenge right now: Letting go of my insecurities They built walls I don’t need anymore

Fresh Chile's current tech stack 🌶️ + Shopify Plus - E-Commerce ✅ + Recharge - Subscriptions 🚚 + Sendlane - Emails/SMS/Reviews 💌 + Revenue Roll - Re-engagement & Retargeting 🙋‍♂️ + Rivo - Loyalty/Referrals/Memberships 💑 + AfterSell - Upsell Purchase 🛍️ + PostPilot - Direct Mail 📪 + LiveRecover - SMS Cart Recovery 💬 + KNO - Post Purchase Surveys 📝 + Gorgias - Customer Service 🤳 + Booster SEO - SEO 👨‍💻 + ShipStation - Shipping 📦 + TripleWhale - Attribution 📍 What am I missing? What's your stack?

I've been chasing new customers while sitting on $3.2M+ in untapped customer value. And I made a full video tutorial showing exactly how I discovered this Every e-commerce brand does this backwards. We obsess over acquisition costs. We burn budgets on Facebook ads. We chase cold traffic that converts at 2%. Meanwhile, our existing customers - the ones we already paid to acquire - sit there completely underutilized. Here's how bad it gets: → Returning customers: $101 average LTV → New customers: $30 average value → Purchase frequency: 2x higher for existing customers → But 90% of ad spend still goes to acquisition We're ignoring our goldmine to dig for pennies. That's exactly why I decided to test something different. 60 seconds with Moby by Triple Whale changed everything. It instantly showed me: → Cross-selling opportunities I was blind to → Top 15 product SKUs ready for optimization → "Extra hot" product line opportunity → Three high-value segments to target first Now my strategy focuses on -Champions (top spenders), -Loyalists (consistent buyers), and -Potential Loyalists (ready to upgrade). The math is simple: Every $1 optimized from existing customers saves $5 in acquisition costs. Comment “MOBY” and I’ll send you their high-value prompting guide. In partnership with Triple Whale.

Instagram just dropped a repost button. Don’t overthink it. Run a weekly giveaway. Repost any post = 1 entry. Free reach. Free customers. Use the algo while everyone complains.

My family hit hard times, and I grew up in extreme poverty—no electricity, barely enough food, and no running water except the creek on our land. Life was a constant struggle. My stepfather was bedridden and couldn’t work, and despite my mother putting in 60-80 hour weeks, we were still scraping by, saving every penny for gas money. I felt trapped, unsure of how to pull us out of this cycle. Everything changed one day in my 8th-grade FFA (Future Farmers of America) class. A guest speaker introduced a new livestock program that seemed like a lifeline. The program offered loans to purchase seven cows and one bull to breed and sell livestock. It felt like a godsend—an opportunity for me to help lift my family out of poverty. But there were hurdles. We needed land, which we had—160 acres my stepfather had bought before he became disabled. Next, we needed a fence and a barn to feed the cattle. We had nothing, so I took on the challenge. I grabbed the paperwork and couldn’t wait to get started. When I got home, I burst through the door and shared the idea with my stepdad. I promised to build the barn and fence and wake up every morning at 5:30 to care for the cows. It sounded foolproof to me, and somehow, I convinced both of my parents to agree. At 13, I sold them the dream of becoming a rancher more convincingly than I ever thought possible. Once everything was approved, there was no time to waste. I started with the fence, fixing the borders and building new sections where needed. It was grueling work—picking up posts, driving them into the ground, stretching barbed wire, and dealing with countless scratches from the wire. By the time the fence was done, I was exhausted, but my determination only grew stronger. Next was the barn. My stepfather gave orders, and I hammered nails and screwed boards, driven by the single goal of providing for my family. Despite the hardship, the work was fulfilling. I had found my purpose and felt like I truly mattered. With the fence and barn complete, it was time for hay and cattle. I took the truck, despite having only driven on those rough dirt roads since I was 11, and worked with a local farmer to load up 10-12 bales of hay. I never scratched as much as that day—the hay got everywhere, and I ended up jumping into the creek to soothe the relentless itching. Meeting Big Boy the bull was a turning point. He and I formed a bond quickly. He knew how to handle me, but there was mutual respect and affection. Every morning at 5:30 am, I’d call out to him to feed, and we’d greet each other with heads lowered. I believed we were building something special—fattening him and the other cows, creating a sustainable life on our land. But that dream never fully materialized. I never became a rancher, and I couldn’t lift my family out of poverty. Desperation only deepened, and one day I came home to find Big Boy and the cows gone. My parents had sold them before we could reap the benefits of all the hard work I’d put in. I understand why they did it—they were trying to do what they thought was best—but it was still heartbreaking. In the years since, I’ve found my way back to agriculture through a different path. I became a partner at Fresh Chile & Rio Grande Winery, reconnecting with my roots. I’ve worked alongside chile farmers in Hatch, New Mexico, and helped harvest grapes in the Mesilla Valley for our wine. From stacking chile sacks in the sweltering July heat to crushing grapes in August’s monsoon season, I’ve experienced the relentless challenges of farming in the southwest. When my family was at its lowest, I took a chance at an impossible dream. Even though it didn’t turn out how I hoped, it set me on a path that eventually led me back to agriculture and allowed me to build something meaningful. It’s a reminder that sometimes, our risks define our future, even if the outcome isn’t what we initially envisioned. Move forward.

Don’t wait. Build. Opportunities don’t show up — you do. This mindset wins in: Content Business Relationships Life Still waiting for “the right time”? It’s a myth. Here’s how to build today: Pick your idea. Build a one-page website. Post about it daily. Send traffic to your page. Make buying stupid easy. Get real feedback. Improve as you go. Simple? Yes. Easy? No. Winners don’t overthink. They move. They start messy, fail fast, and adapt quicker. Stop sitting on ideas. Build. Builders build. 🏁

Portfolio of Brands - LNG Agency (Creative+Social) - Organ Mountain Outfitters (Apparel) - Fresh Chile (CPG) - Freeze Dried Foods (CPG) - Rio Grande Winery (Wine) - Land Magazine (Real Estate) - Saturdays Coffee - Move FWD (Coaching) I've been amazed about building in public. I will lean more toward networking and expanding new opportunities. A couple of these are closing, exiting, and building. I'm at different stages with each of them, and I'll share more insights throughout the year. All in the spirit of education & learning.

Just sent out my first ever 100% ChatGPT designed email 🌶️