Get live statistics and analysis of Chris Lang's profile on X / Twitter

Top 1% Shopify 🏁 Share Your Story

873 following4k followers

The Entrepreneur

Chris Lang is a top 1% Shopify expert and a storyteller who champions growth through connection and community in the e-commerce world. With a rich background in scaling brands alongside real people and real stories, Chris blends creativity with data-driven strategies. His journey is about turning hustle into a thriving business and inspiring others to build and scale consistently.

Impressions
379.5k-5.7k
$71.14
Likes
1.4k-76
59%
Retweets
395-13
16%
Replies
249-2
10%
Bookmarks
367-20
15%

Top users who interacted with Chris Lang over the last 14 days

@orenmeetsworld

The Internet’s Creative Director.

2 interactions
@BDePa

I travel the world and speak about generosity. DM for inquiries.

1 interactions
@CurtisMatsko

(CEO/Founder) Portland Leather Goods $150,000,000 a Year Entrepreneur...

1 interactions
@johnhickey1970

CMO 50m brand | Run DTC Agency⚡ Facebook Ads | ✉️ Klaviyo Email | 🛒 Shopify CRO Built a $60M brand from scratch Let’s fix your funnel cofound @dtcgrowthsummit

1 interactions
@ConnorGillivan

Scaling B2B & SaaS companies w/ SEO. Daily posts about the process. 7x Founder (Exit in 2019).

1 interactions
@brianschmitt_

CEO of @surefootme A continual learner, self-defense jujitsu black belt, father 3+2, and fiancĂŠ

1 interactions
@NathanHirsch99

7x Founder sharing daily posts on business growth | I help scale companies with my systems (Exit in 2019)

1 interactions
@Fuel_YourGrowth

Join 250,000 Leaders | Tech Director | Follow for daily posts on Leadership & Personal Growth. Follow on LinkedIn - linkedin.com/in/kevin-box

1 interactions
@MdNoyonHos10193

Oh🔰 my god, there has to be something to do, not just watching, right?🫧

1 interactions
@JeffGapinski

CMO and Founder at Huemor - B2B websites that outsell the competition - 93% more website leads & ZERO extra AD spend - DM me so HUE can learn MOR

1 interactions
@shane_barker

Founder @TraceFuse.ai | The Amazon Review Expert | E-commerce Strategist | Influencer Marketing Specialist | Keynote Speaker → linktr.ee/shanebarker

1 interactions
@noelcetaSEO

Bootstrapped an SEO agency to 100+ clients. $36M generated for clients in 2024. Running apollodigital.io & localseo.so

1 interactions

Chris tweets so much, he's probably on a first-name basis with the X algorithm—too bad some of us need a break just to keep up with his daily novella updates.

Chris scaled Fresh Chile to a 35% jump in email revenue, a 20% boost in average order value, and saved $24,000 by streamlining platforms—all before Black Friday 2023.

To empower e-commerce entrepreneurs to grow sustainably by fostering authentic relationships, sharing actionable knowledge, and building communities that support each brand's unique story.

Chris believes that success in e-commerce isn't just about the best product or the latest tool but about the story behind the brand and the people who make it happen. He values partnership, consistency, and the power of real human connection over flashy technology or quick hacks.

Relentless consistency, deep understanding of e-commerce dynamics, and the ability to connect the dots between storytelling and data-driven growth set Chris apart as a powerful entrepreneurial force.

His intense focus on scaling and growth might make him prone to over-tweeting or sharing too much too often, risking audience fatigue or diluted messaging.

Chris should engage more with his community by tapping into Twitter Spaces or live Q&A sessions focused on e-commerce challenges and AI-driven marketing. Sharing more bite-sized, actionable tips consistently and starting personalized conversations about his wins and lessons can solidify his position as a go-to entrepreneur on X.

Fun fact: Chris sent out his first ever 100% ChatGPT designed email, proving he's not afraid to innovate by merging creativity with AI to optimize marketing.

Top tweets of Chris Lang

E-commerce isn’t what it used to be. Margins are thinner. Ads are more expensive. Platforms keep taking more while giving less. But one thing hasn’t changed—the brands that win are the ones that know how to connect. Not just through products but through real relationships. Real conversations. Real stories. I’ve spent years scaling brands, sending millions of emails, and learning one simple truth: Growth isn’t about having more tools. It’s about having the right partner. That’s why I’m stepping into Growth & Community at Sendlane. Because merchants don’t just need another platform. They need a company that believes in them as much as they believe in their own businesses. I saw it firsthand when we moved Fresh Chile to Sendlane before Black Friday in 2023: 📈 35% jump in email revenue 💰 20% boost in AOV 💸 $24,000 saved by consolidating platforms But more than the numbers, it was the people. The support. The partnership. The belief that brands deserve more than being treated as another line item in a SaaS company’s growth model. That’s when Shawn Gaide, CEO of Sendlane, called me. He didn’t try to sell me on a vision. He asked a simple question: “Why do you believe in Sendlane?” Because e-commerce brands don’t just need another retention marketing tool. They need a company that believes in them as much as they believe in their own businesses. ✅ A high-quality email & SMS platform without enterprise pricing ✅ A true partner—not just a provider—with real support ✅ A platform built to help merchants grow And before I talk about what’s next, I want to recognize both the foundation and the future. Sendlane wouldn’t be here without Jimmy Kim, Caitlin, RB, Amir, Madison, Teddy, and the many others who built this company from the ground up. And today, Sam, Cade, Danny, Cat, RC, Vicente, and the team are carrying that momentum forward. I believe in Sendlane because I’ve seen firsthand how it transformed Fresh Chile—but I also know the work isn’t done. The product is strong, but there’s more to build, more to refine, and I’m here to help make it even better. This isn’t about me. This isn’t about Sendlane. This is about the builders. The people who stay up late fulfilling orders, who wake up early to send campaigns, who fight for every inch of growth in a game that keeps changing. I know that fight. I’ve lived it. And now, I get to help brands win it. Let’s build your story together.

215k

This is CRAZY… Moby vs ChatGPT. I asked both: “Help me prepare for BFCM!" → ChatGPT: gave me theory. → Moby: gave me exact steps tied to my Shopify + ad data. ChatGPT said: • “Try new audiences” • “Test creatives” • “Monitor metrics” Moby said: • “Shift % of budget from Facebook to Google” • “Scale testing → increase spend weekly, not daily” • “Landing page X is down 59% WoW here’s the fix” • “Email automations + win-backs must be dialed before BFCM” The difference? One gives you homework. The other gives you the answers, personalized to your store. Here’s why that matters: Generic AI doesn’t know your blended ROAS, SKU margins, or why CAC spikes in peak season. Moby does because it’s trained on billions of commerce events and plugged into your real-time data. That’s why brands like Underoutfit avoided hiring 5 analysts. Moby is already doing the work. And right now, Triple Whale just launched BFCM Agents that optimize campaigns hour by hour during the biggest shopping week of the year. I’ll be testing Moby’s Google recommendations cautiously (my gut says Meta scales better), but this is exactly why I trust it heading into Q4. Want to build Ecom Agents like this? Try Moby at the link below: bit.ly/4gmssrQ And yes, I'm a proud Triple Whale partner. PS: Want my complete BFCM optimization framework that generated these results? Comment "MOBY" and I'll send you the exact playbook.

29k

Most engaged tweets of Chris Lang

E-commerce isn’t what it used to be. Margins are thinner. Ads are more expensive. Platforms keep taking more while giving less. But one thing hasn’t changed—the brands that win are the ones that know how to connect. Not just through products but through real relationships. Real conversations. Real stories. I’ve spent years scaling brands, sending millions of emails, and learning one simple truth: Growth isn’t about having more tools. It’s about having the right partner. That’s why I’m stepping into Growth & Community at Sendlane. Because merchants don’t just need another platform. They need a company that believes in them as much as they believe in their own businesses. I saw it firsthand when we moved Fresh Chile to Sendlane before Black Friday in 2023: 📈 35% jump in email revenue 💰 20% boost in AOV 💸 $24,000 saved by consolidating platforms But more than the numbers, it was the people. The support. The partnership. The belief that brands deserve more than being treated as another line item in a SaaS company’s growth model. That’s when Shawn Gaide, CEO of Sendlane, called me. He didn’t try to sell me on a vision. He asked a simple question: “Why do you believe in Sendlane?” Because e-commerce brands don’t just need another retention marketing tool. They need a company that believes in them as much as they believe in their own businesses. ✅ A high-quality email & SMS platform without enterprise pricing ✅ A true partner—not just a provider—with real support ✅ A platform built to help merchants grow And before I talk about what’s next, I want to recognize both the foundation and the future. Sendlane wouldn’t be here without Jimmy Kim, Caitlin, RB, Amir, Madison, Teddy, and the many others who built this company from the ground up. And today, Sam, Cade, Danny, Cat, RC, Vicente, and the team are carrying that momentum forward. I believe in Sendlane because I’ve seen firsthand how it transformed Fresh Chile—but I also know the work isn’t done. The product is strong, but there’s more to build, more to refine, and I’m here to help make it even better. This isn’t about me. This isn’t about Sendlane. This is about the builders. The people who stay up late fulfilling orders, who wake up early to send campaigns, who fight for every inch of growth in a game that keeps changing. I know that fight. I’ve lived it. And now, I get to help brands win it. Let’s build your story together.

215k

PayPal just destroyed my international agency and I'm done staying quiet. As I expanded and worked with international talent, I hit a wall. PayPal froze our funds. Banks rejected us. Setting up a US LLC was a $15K headache. All I wanted was to pay my team and get paid. That's why I was excited to see @Slashapp Global USD announcement today. No LLC. No EIN. No compliance circus. Just 10 minutes to open a Global USD Account. Now I can: → Receive Shopify, Amazon, PayPal payments → Send wires and crypto globally → Pay my team with virtual cards → Earn up to 4.5% cash rewards while doing it International founders and operators: This changes everything. Your US banking barrier just got removed. Use it. Scale faster. Spend less. Check them out here: slash.com/products/globa… P.S.I’m giving away their AI finance agent. You can use it with any bank to automatically cancel unused subscriptions and flag wacky payments. RT and comment “SLASH” and I’ll send it to you. And yes, I am a proud Slash partner because I genuinely believe in what they’re building.

18k

This is CRAZY… Moby vs ChatGPT. I asked both: “Help me prepare for BFCM!" → ChatGPT: gave me theory. → Moby: gave me exact steps tied to my Shopify + ad data. ChatGPT said: • “Try new audiences” • “Test creatives” • “Monitor metrics” Moby said: • “Shift % of budget from Facebook to Google” • “Scale testing → increase spend weekly, not daily” • “Landing page X is down 59% WoW here’s the fix” • “Email automations + win-backs must be dialed before BFCM” The difference? One gives you homework. The other gives you the answers, personalized to your store. Here’s why that matters: Generic AI doesn’t know your blended ROAS, SKU margins, or why CAC spikes in peak season. Moby does because it’s trained on billions of commerce events and plugged into your real-time data. That’s why brands like Underoutfit avoided hiring 5 analysts. Moby is already doing the work. And right now, Triple Whale just launched BFCM Agents that optimize campaigns hour by hour during the biggest shopping week of the year. I’ll be testing Moby’s Google recommendations cautiously (my gut says Meta scales better), but this is exactly why I trust it heading into Q4. Want to build Ecom Agents like this? Try Moby at the link below: bit.ly/4gmssrQ And yes, I'm a proud Triple Whale partner. PS: Want my complete BFCM optimization framework that generated these results? Comment "MOBY" and I'll send you the exact playbook.

29k

Shopify apps I'm looking to add to the stack for Q4: @michael_upstack - Shopper Identity (Ad/Email efficiency) @RefunnelApp - UGC Whitelisting @omnisend - Email/SMS @AppLovin - Profitable Ads? What am I missing? *Not a sponsored post

17k

Fresh Chile Last 12 Months (+151%) 🌶️ Ad Spend: $1,580,394 ROAS: 3.13 NC-ROAS 1.72 MER: 32% Web CR: 4.53% YTD (+118%) 🔥 Ad Spend: $1,000,130 ROAS: 3.34 NC-ROAS 1.61 MER: 30% Web CR: 4.56% Last 30 Days (+16%) 🙏 Ad Spend: $132,224 ROAS: 3.98 NC-ROAS 1.98 MER: 25% Web CR: 5.36% Last 7 Days (-5%) 🙃 Ad Spend: $28,822 ROAS: 4.00 NC-ROAS: 1.88 MER: 25% Web CR: 5.11% *Numbers exclude retailers like Albertsons, Natural Grocers, Melissa’s, Central Market, etc. 📝 Overall: It was a really solid week since we haven’t increased ad spend while our accounting team looks for financing opportunities for Q4. For the week ahead we have new labels coming in on Tuesday for new product releases that I’m really excited about. Once we have those products made I’ll start working on new creative for those releases. 📈 Here’s the reality: Worry about the micro, not the macro. I have been thinking that the election would dry up inventory, but the reality is that it’s always a creative issue. Our ads started to perform worse Tuesday through Thursday, but with a change and update to 5 new creatives, we were able to crush the weekend. 🚀 What’s working? Blended ROAS. I love seeing the return on ads, email, sms, & social when those campaigns launch seamlessly. 🚧 What’s not? It’s Q4, and we need to scale our budget every other day by 10% to focus on new customer growth that will help carry us in Q1. 👷 What do I need to implement this week? Setting up Alia pop-up with @iamshaanarora & @corylgill - What I love about their product is that it's featured on telling our story through a customer journey. Excited to see how this performs for us in Q4! 💸 Shared Sweeps $100k Giveaway: Our poll for the customers revealed they want a brand new pickup truck or a camping RV. We will focus on setting up that creative for this week so we can start running targeted ads focused on the giveaway. ♠️ Ace up the sleeve? New 575 product releases this week! 🦾 Best Performing Ad: 575 Keeps Selling Out! 🤳 YouTube Video of the Week: Randy & Carol 575 Tacos

3k

My family hit hard times, and I grew up in extreme poverty—no electricity, barely enough food, and no running water except the creek on our land. Life was a constant struggle. My stepfather was bedridden and couldn’t work, and despite my mother putting in 60-80 hour weeks, we were still scraping by, saving every penny for gas money. I felt trapped, unsure of how to pull us out of this cycle. Everything changed one day in my 8th-grade FFA (Future Farmers of America) class. A guest speaker introduced a new livestock program that seemed like a lifeline. The program offered loans to purchase seven cows and one bull to breed and sell livestock. It felt like a godsend—an opportunity for me to help lift my family out of poverty. But there were hurdles. We needed land, which we had—160 acres my stepfather had bought before he became disabled. Next, we needed a fence and a barn to feed the cattle. We had nothing, so I took on the challenge. I grabbed the paperwork and couldn’t wait to get started. When I got home, I burst through the door and shared the idea with my stepdad. I promised to build the barn and fence and wake up every morning at 5:30 to care for the cows. It sounded foolproof to me, and somehow, I convinced both of my parents to agree. At 13, I sold them the dream of becoming a rancher more convincingly than I ever thought possible. Once everything was approved, there was no time to waste. I started with the fence, fixing the borders and building new sections where needed. It was grueling work—picking up posts, driving them into the ground, stretching barbed wire, and dealing with countless scratches from the wire. By the time the fence was done, I was exhausted, but my determination only grew stronger. Next was the barn. My stepfather gave orders, and I hammered nails and screwed boards, driven by the single goal of providing for my family. Despite the hardship, the work was fulfilling. I had found my purpose and felt like I truly mattered. With the fence and barn complete, it was time for hay and cattle. I took the truck, despite having only driven on those rough dirt roads since I was 11, and worked with a local farmer to load up 10-12 bales of hay. I never scratched as much as that day—the hay got everywhere, and I ended up jumping into the creek to soothe the relentless itching. Meeting Big Boy the bull was a turning point. He and I formed a bond quickly. He knew how to handle me, but there was mutual respect and affection. Every morning at 5:30 am, I’d call out to him to feed, and we’d greet each other with heads lowered. I believed we were building something special—fattening him and the other cows, creating a sustainable life on our land. But that dream never fully materialized. I never became a rancher, and I couldn’t lift my family out of poverty. Desperation only deepened, and one day I came home to find Big Boy and the cows gone. My parents had sold them before we could reap the benefits of all the hard work I’d put in. I understand why they did it—they were trying to do what they thought was best—but it was still heartbreaking. In the years since, I’ve found my way back to agriculture through a different path. I became a partner at Fresh Chile & Rio Grande Winery, reconnecting with my roots. I’ve worked alongside chile farmers in Hatch, New Mexico, and helped harvest grapes in the Mesilla Valley for our wine. From stacking chile sacks in the sweltering July heat to crushing grapes in August’s monsoon season, I’ve experienced the relentless challenges of farming in the southwest. When my family was at its lowest, I took a chance at an impossible dream. Even though it didn’t turn out how I hoped, it set me on a path that eventually led me back to agriculture and allowed me to build something meaningful. It’s a reminder that sometimes, our risks define our future, even if the outcome isn’t what we initially envisioned. Move forward.

3k

How We’re Paying Our Shopify Plus Bill (Almost) With @aftersell x Rokt Thanks Listen. Shopify Plus costs $2K/month. Aftersell just covered $1,600 of it. Post-purchase offers? Printing money. Let me break it down. Last 30 days > our Black Friday numbers. $11,000 in upsells. $1,600 from ONE funnel. Customer clicks “buy” → gets another irresistible offer. But here’s the twist: We’re not pushing more product. We’re selling a $199/year membership. Why? Because LTV > AOV. Free shipping, 20% off, VIP perks. People love it. And it stacks. Now add Rokt Thanks into the mix. Right after purchase → “You’re missing out on $40.” Install browser extension → BOOM. Instant bonus. It’s win-win. We get post-purchase upsell revenue. Customer feels like they’re getting more. And look - this isn’t theory. The screenshots have commas. The bill is almost covered. If you’re not monetizing post-purchase, You’re leaving cash on the checkout page. Forget squeezing another $20. Build loyalty. Sell the YEAR. Long game > quick grab. Anyway, this is what’s working. Run it. Tweak it. Profit. Paid partnership with Aftersell - been using it for years because it works.

4k

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