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Lived in 4 countries, learned coverage confusion costs everyone money. Building @norte_app to reveal what protections you already own
The Entrepreneur
Jose Sanchez is a pragmatic and resilient founder who builds quietly but effectively, turning real-world problem-solving skills into a thriving product. With a global mindset shaped by living in four countries, he crafts Norte as a coverage intelligence platform focused on uncovering hidden financial protections people already have. His journey from leading creative teams to bootstrapped builder is a compelling narrative of steady, no-hype progress in fintech.
Top users who interacted with Jose Sanchez over the last 14 days
Helping SaaS founders on growth. Sales & Distribution | Ex-founder | Exploring new ventures
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Joseās so low-key about marketing, youād think Norte was a secret club with a āmembers onlyā door signāexcept the door is wide open, and nobodyās peeking through the windows. Time to throw a party on X and let the followers in!
Jose's biggest win so far is reaching 100+ users for Norte solely through grit, early persistence, and a timely WSJ article that sparked organic signupsāno hype, just hustle.
Joseās life purpose is to empower everyday users to unlock the hidden value in their existing financial products, fostering smarter, more secure financial decisions without chasing hype or quick wins.
He believes in the power of transparency, tangible progress over flashy hype, and that true innovation comes from solving real user pain pointsānot from shortcuts or blindly copying others.
His strengths lie in practical product development, resilience in bootstrapping, and an insightful understanding of the customer experience, especially in fintech and user trust-building.
Joseās quiet, methodical approach means his content and engagement sometimes lack virality, and his follower count may grow slowly without more attention-grabbing or broader outreach strategies.
To grow his audience on X, Jose should lean into storytelling about real user successes with Norte and share more behind-the-scenes product updates while engaging with fintech and startup communities through replies and collaborations. Consistent hashtags and strategic use of trending fintech topics can amplify his reach.
Joseās Norte app has helped users discover over $2K in hidden credit card benefits, proving that small details and persistence really pay off.
Top tweets of Jose Sanchez
Just replaced Norteās default Supabase auth domain with our branded auth.norteapp.io ā now signups feel like part of the product, not an external wall. The signup flow looks cleaner, trust feels higher, and we can finally track every step in the funnel with GA4. Why doing this? Credibility often comes from invisible details. #buildinpublic #fintech #nocode #founder
I spent 10 years leading creative teams at Miro, Smartly, and other global brands. Now I'm building @norte_app - a coverage intelligence platform that's helped users find $2K+ in hidden credit card benefits. Documenting the shift from creative leader ā builder. Let's build. š ļø #buildinginpublic
Month 1 on my #buildinpublic journey here in X. Current Norte metrics after 4 months solo building: - 70 total users (organic only) - 60% activation rate - 25% use AI coverage analysis - 30-day retention: 28% Key insight: Trigger-based apps need different metrics than habit-forming apps. Users return when they travel/rent/buy, not daily.
Most engaged tweets of Jose Sanchez
Month 1 on my #buildinpublic journey here in X. Current Norte metrics after 4 months solo building: - 70 total users (organic only) - 60% activation rate - 25% use AI coverage analysis - 30-day retention: 28% Key insight: Trigger-based apps need different metrics than habit-forming apps. Users return when they travel/rent/buy, not daily.
People with Entrepreneur archetype
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