Get live statistics and analysis of Spencer Pawliw ☔️'s profile on X / Twitter

Co-Founder EVOLVE - The #1 Community On Skool 🐐 | Founder at Easy A Media - Accelerating the growth of Shopify brands

345 following10k followers

The Entrepreneur

Spencer Pawliw is a dynamic entrepreneur and co-founder of EVOLVE, the leading community for growth-minded individuals. He’s on a mission to accelerate Shopify brands by blending creative ad strategies with AI-powered insights. Spencer’s hands-on approach turns complex marketing tactics into actionable plans that drive real results.

Impressions
352.4k-21.3k
$66.06
Likes
2.9k-338
67%
Retweets
119-14
3%
Replies
245-28
6%
Bookmarks
1.1k-313
25%

Top users who interacted with Spencer Pawliw ☔️ over the last 14 days

@TheSohom1

Turning Ecom Fouders & Agency Owners Into Industry Experts With Intentional Branding | Clients: 35M Views, 26K Followers, Deals W/ 9 Fig Clients @ IB-Media

2 interactions
@aimerce_ai

Your Shopify store’s first-party data intelligence app.

2 interactions
@DannieHaruna

DTC Creative Strategist. I help ecom founders stop wasting money on ads that don't work. I build ads that *Sell* | DM "SPRINT" for a Paid Strategy Sprint.

2 interactions
@karlocreates

leveraging behavioral science + AI to scale ecom brands past $1M/month

2 interactions
2 interactions
@ryanr_ecom

TikTok Shop, Brands, Ads | Future Billionaire ✨

1 interactions
@sim0nsniper

ecom - road to 1m

1 interactions
@GabeJohansson

Man. Husband. Father. Black Coffee Enjoyer. Building email based businesses on the internet.

1 interactions
1 interactions
@john_i99

nothing to see here, definitely not printing..😁

1 interactions
@Yankotz

90-Day Dropshipping Challenge | Building an online business from scratch | Follow for daily updates + mistakes in real time

1 interactions
@ArtjomMint

Building Funnels for 7-8 fig. DTC eCom brands 📦📊

1 interactions
@thevslguy

Cracked Ecom Video Editor turning drop shippers to brand owners

1 interactions
@CJChristen94478

China Ops at Kanary Solutions Helping 8-9 figure e-commerce brands manufacture in China I solve supply chain problems you didn’t know existed 'till its too late

1 interactions
@vince_jos

Sharing SEO & Growth tips. Building BlogSEO to grow your organic traffic on autopilot. 👉 blogseo.io

1 interactions
@eCom_Amin

built a 7 fig pet brand & a $1M+/mo jewelry brand now i scale dtc brands past 7 figs with google ads

1 interactions
@Trendtrack_io

Find the top Ecom Stores & Ads selling right now | The best Free Extension Available.

1 interactions
@mannybarbas_

Co-Founded Alya Skin, Sasha Therese + many more brands. Over $120m in D2C sales. Scaling my own brands & my clients. DM me for media buying / to work with me 🚀

1 interactions
@EcomAwais

Ecom🥷🏻🗿

1 interactions
@WillVarney__

Building creator.fy.studio ad generator . marketer for Aussie brands you’ve actually bought from (House, Twinings, Ghanda, Bali Body, South St)

1 interactions

Spencer’s tweets are basically a masterclass in ‘How to disrupt your sleep schedule by thinking way too hard about Facebook ads at 3 AM,’ because who needs rest when you can hustle and over-explain every nuance of your ad targeting?

Built EVOLVE into the #1 Skool community and cultivated a loyal tribe while successfully scaling multiple Shopify brands with cutting-edge AI-driven ad strategies.

To empower e-commerce entrepreneurs and Shopify brands to scale profitably through innovative advertising solutions and community-driven learning.

Spencer values transparency, creativity, and continuous learning, believing that data-driven strategies combined with community support can democratize success in digital commerce. He champions authenticity and practical know-how over empty hype.

His strengths lie in entrepreneurial innovation, expertise in digital advertising, and ability to break down complex marketing systems into digestible, actionable steps that empower others.

His fast-paced sharing style and deep dive technical details might overwhelm newcomers or less tech-savvy followers, potentially limiting his accessibility.

To grow his audience on X, Spencer should leverage more bite-sized, visually engaging content like quick videos or infographics that simplify his detailed strategies. Engaging directly with follower questions via threads or live Q&As can build deeper trust and expand reach beyond just the e-commerce crowd.

Fun fact: Spencer openly shares detailed, step-by-step guides—even proprietary ad hacks—proving he’s all about community growth over gatekeeping.

Top tweets of Spencer Pawliw ☔️

If your static ads get $0 in spend on Meta Here is the easiest way to make static ads that print. Shouldn't be sharing this... But f*ck it. Step 1: Go to AdSpy Step 2: Type in any 7-9 figure brand you like that is NOT your direct competition (trust) A few of my favorites: Grüns Norse Organics Huel Step 3: Filter in AdSpy by shares (not the longest running) Step 4: Download 5-10 ads so you have a context library Step 5: Go to Claude AI and make a Claude project Step 6: Pump that Claude project full of all of your customer reviews, feedback surveys, Facebook ad comments, and any market research you've done. Make sure you also add all of your target avatars, product information, and brand guidelines. Step 7: Now in the chat (not the project) upload the static ads that you found from AdSpy. Step 8: Copy and paste this prompt -- START PROMPT -- Start here: You are going to be helping me write an ad brief to create a winning Facebook & Instagram image ad. A winning Facebook & Instagram image ad is defined as a bold and scroll-stopping image with a powerful headline that ultimately allows the company to increase advertising spend profitably, and acquire more new customers. Please keep in mind that these image ads will need to be focused on specifically attracting NEW CUSTOMERS as ads that can attract and convert new customers are the only ads we are focused on making. So when writing these Facebook & Instagram ads, keep in mind the target avatar we will be focusing on will likely have never heard of our brand and does not care who we are. They only care about themselves. So this image ad has to appeal to them and show them we understand them. Using all the data and insights you have in your project, you will now write 9 headlines for the image ads. Ensure you leverage the data in the research document, are writing it for the specific avatar, the correct product. Also, make sure the written headlines are short (6-10 words max) and are written with one key objective in mind: to stop the scroll of our target avatar and grab their attention to learn more and ultimately purchase from our company For each ad concept: 1. Attach a small tagline/sub heading with it 2. Reference the example ad from the context images provided that you used to come up with the headline and how you made it work for my brand and avatar specifically 3. Briefly explain why this headline will stop our potential avatar’s scroll 4. Provide 2 other iterations of that main headline for me to choose from that follow the same idea. --- END PROMPT -- Step 9: Let Claude cook 🍳 Step 10: This is where some kind of skillset is required because you have to know which headlines are 🗑️ and which ones are 🔥 But this prompt should chef up some bangers for you Step 11: If you have a graphic designer, you're good. Send these over to him/her let them cook. If you don't have a graphic designer (you should likely get one or give your video editor access to @karlocreates community: eComTalent) Step 12: But, go to Canva, Adobe, Figma or whatever visual editor you want to use. Put the headline on a CONGRUENT image in bold text and make SURE it is kept within a 1x1 window so it's visible in all formats on Meta. If you don't have a congruent image, use a product photo. Simple. Step 13: Give it to Zuck and let him cook.

156k

You can't scale because your ads suck. And your ads suck because you don't understand Angles. The #1 mistake I see brands make Is they ONLY think about Ad Concepts & Formats. And not enough about Angles. Most brand owners think this: "We should test Us vs Them" But this is NOT an ANGLE. This is a Concept. Yes, it's a concept, with an “assumed angle" of comparison... But comparing what? The “WHAT” is the ANGLE One of my new favorites as of late is bros saying: We should test "AI Podcast Ads" 🫠 "Ai Podcast" is NOT an ANGLE It's a Concept. Again, a concept that involves a discussion... But a discussion about what?? The“WHAT” is the angle If you're not making winning ads It's likely because you're MORE focused on the concept/ad format. Than the actual ANGLE itself. Customers buy because of the ANGLE and what's in it for THEM. Not because it's an "Us Vs Them" or an "AI podcast ad". Nobody EVER says "Oh, this is a 3 reasons why ad, I should probably buy" They BUY because of WHAT the "3 reasons why" actually are. Sounds stupid af when you think of it that way, right? So, why are you putting more focus on the concept than the angle? Now, some of you might be reading this thinking "No shit bro. Obviously, I make my concept about some kind of angle." But THAT is the problem. "Some kind of angle" You spend more time looking at concepts and ad formats. Instead of WHAT your customers actually need to hear... I've seen SO many dudes just copy the next best ad format and put 0 intent on what is being said. Then they're bamboozled when the ad doesn't convert. And then the copium kicks in. Trust me, it's not the concept that's broken. It's your Angle. I oversee $100M/month in sales through Evolve. I can confidently say THIS is what separates the dudes hitting $100k/days From the dudes hitting $100k/months. The brands that understand their customers the best AND know how to communicate to them Are the brands that spend numbers like these ^And If you didn't connect the dots... How you communicate to them is the ANGLE. Angle, Angle, Angle.

26k

$20k day with an 11% conversion rate And yet... You're still NOT testing landing pages like you test ads Imagine if you made 1 batch of ads It didn't convert And then you gave up on testing ads. Sounds dumb right? Well, that's what a lot of you are doing with your landing pages... You make ONE "6 reasons why listicle" That you copied from some 9-figure brand Tested it for 3 days in Meta Watched it flopped And then tell yourself: "I've tested listicles & landing pages, they don't work for me" SKILL ISSUE. Here's the fix: Step 1: Create new ads with INTENT & for a specific AVATAR. Step 2: In order to do step 1, you should have researched the person you are going after. If you didn't, scrap the ads & make new ones after you do research Need help with research? Google: "X AVATAR dealing with problem - reddit" Step 3: Copy the language that your CUSTOMERS use to write the page Step 4: Build the page FAST af in @Pagedeck Step 5: Test it following the 3:2:2:2 method Yes, there is another 2. 3 = Ad Visuals 2 = Headlines 2 = Copies 2 = LANDING PAGES For every SINGLE creative test, make sure you duplicate your batch of ads And test a 2nd LP with it. Step 6: Launch in your testing & scaling CBO to leverage Meta's algorithm. Fck an ABO test. Way too slow for me. Step 7: STAY CONSISTENT If the page flops, it's a skill issue. Analyze why it sucked, and make it better. Pro tip: If the page sucks, it's likely due to above the fold. Or the offer sucks. For context, we tested 10 pages THIS MONTH for the brand below Yes... 10. Success does not happen by accident. If you want to scale, put the work in.

35k

Most engaged tweets of Spencer Pawliw ☔️

If your static ads get $0 in spend on Meta Here is the easiest way to make static ads that print. Shouldn't be sharing this... But f*ck it. Step 1: Go to AdSpy Step 2: Type in any 7-9 figure brand you like that is NOT your direct competition (trust) A few of my favorites: Grüns Norse Organics Huel Step 3: Filter in AdSpy by shares (not the longest running) Step 4: Download 5-10 ads so you have a context library Step 5: Go to Claude AI and make a Claude project Step 6: Pump that Claude project full of all of your customer reviews, feedback surveys, Facebook ad comments, and any market research you've done. Make sure you also add all of your target avatars, product information, and brand guidelines. Step 7: Now in the chat (not the project) upload the static ads that you found from AdSpy. Step 8: Copy and paste this prompt -- START PROMPT -- Start here: You are going to be helping me write an ad brief to create a winning Facebook & Instagram image ad. A winning Facebook & Instagram image ad is defined as a bold and scroll-stopping image with a powerful headline that ultimately allows the company to increase advertising spend profitably, and acquire more new customers. Please keep in mind that these image ads will need to be focused on specifically attracting NEW CUSTOMERS as ads that can attract and convert new customers are the only ads we are focused on making. So when writing these Facebook & Instagram ads, keep in mind the target avatar we will be focusing on will likely have never heard of our brand and does not care who we are. They only care about themselves. So this image ad has to appeal to them and show them we understand them. Using all the data and insights you have in your project, you will now write 9 headlines for the image ads. Ensure you leverage the data in the research document, are writing it for the specific avatar, the correct product. Also, make sure the written headlines are short (6-10 words max) and are written with one key objective in mind: to stop the scroll of our target avatar and grab their attention to learn more and ultimately purchase from our company For each ad concept: 1. Attach a small tagline/sub heading with it 2. Reference the example ad from the context images provided that you used to come up with the headline and how you made it work for my brand and avatar specifically 3. Briefly explain why this headline will stop our potential avatar’s scroll 4. Provide 2 other iterations of that main headline for me to choose from that follow the same idea. --- END PROMPT -- Step 9: Let Claude cook 🍳 Step 10: This is where some kind of skillset is required because you have to know which headlines are 🗑️ and which ones are 🔥 But this prompt should chef up some bangers for you Step 11: If you have a graphic designer, you're good. Send these over to him/her let them cook. If you don't have a graphic designer (you should likely get one or give your video editor access to @karlocreates community: eComTalent) Step 12: But, go to Canva, Adobe, Figma or whatever visual editor you want to use. Put the headline on a CONGRUENT image in bold text and make SURE it is kept within a 1x1 window so it's visible in all formats on Meta. If you don't have a congruent image, use a product photo. Simple. Step 13: Give it to Zuck and let him cook.

156k

$20k day with an 11% conversion rate And yet... You're still NOT testing landing pages like you test ads Imagine if you made 1 batch of ads It didn't convert And then you gave up on testing ads. Sounds dumb right? Well, that's what a lot of you are doing with your landing pages... You make ONE "6 reasons why listicle" That you copied from some 9-figure brand Tested it for 3 days in Meta Watched it flopped And then tell yourself: "I've tested listicles & landing pages, they don't work for me" SKILL ISSUE. Here's the fix: Step 1: Create new ads with INTENT & for a specific AVATAR. Step 2: In order to do step 1, you should have researched the person you are going after. If you didn't, scrap the ads & make new ones after you do research Need help with research? Google: "X AVATAR dealing with problem - reddit" Step 3: Copy the language that your CUSTOMERS use to write the page Step 4: Build the page FAST af in @Pagedeck Step 5: Test it following the 3:2:2:2 method Yes, there is another 2. 3 = Ad Visuals 2 = Headlines 2 = Copies 2 = LANDING PAGES For every SINGLE creative test, make sure you duplicate your batch of ads And test a 2nd LP with it. Step 6: Launch in your testing & scaling CBO to leverage Meta's algorithm. Fck an ABO test. Way too slow for me. Step 7: STAY CONSISTENT If the page flops, it's a skill issue. Analyze why it sucked, and make it better. Pro tip: If the page sucks, it's likely due to above the fold. Or the offer sucks. For context, we tested 10 pages THIS MONTH for the brand below Yes... 10. Success does not happen by accident. If you want to scale, put the work in.

35k

You can't scale because your ads suck. And your ads suck because you don't understand Angles. The #1 mistake I see brands make Is they ONLY think about Ad Concepts & Formats. And not enough about Angles. Most brand owners think this: "We should test Us vs Them" But this is NOT an ANGLE. This is a Concept. Yes, it's a concept, with an “assumed angle" of comparison... But comparing what? The “WHAT” is the ANGLE One of my new favorites as of late is bros saying: We should test "AI Podcast Ads" 🫠 "Ai Podcast" is NOT an ANGLE It's a Concept. Again, a concept that involves a discussion... But a discussion about what?? The“WHAT” is the angle If you're not making winning ads It's likely because you're MORE focused on the concept/ad format. Than the actual ANGLE itself. Customers buy because of the ANGLE and what's in it for THEM. Not because it's an "Us Vs Them" or an "AI podcast ad". Nobody EVER says "Oh, this is a 3 reasons why ad, I should probably buy" They BUY because of WHAT the "3 reasons why" actually are. Sounds stupid af when you think of it that way, right? So, why are you putting more focus on the concept than the angle? Now, some of you might be reading this thinking "No shit bro. Obviously, I make my concept about some kind of angle." But THAT is the problem. "Some kind of angle" You spend more time looking at concepts and ad formats. Instead of WHAT your customers actually need to hear... I've seen SO many dudes just copy the next best ad format and put 0 intent on what is being said. Then they're bamboozled when the ad doesn't convert. And then the copium kicks in. Trust me, it's not the concept that's broken. It's your Angle. I oversee $100M/month in sales through Evolve. I can confidently say THIS is what separates the dudes hitting $100k/days From the dudes hitting $100k/months. The brands that understand their customers the best AND know how to communicate to them Are the brands that spend numbers like these ^And If you didn't connect the dots... How you communicate to them is the ANGLE. Angle, Angle, Angle.

26k

From $2k/day to $160k/day at a 2.9x ROAS... In 30 days lol. This might be the craziest growth I have EVER seen in eCom. But, you know what's crazier? @ecomgulfam was willing to share exactly how he did it. If you're in eCom And you don't watch this I honestly don't know what to say... FULL MOVIE HERE👇 youtube.com/watch?v=avA4O8… Also need to give a MASSIVE shoutout to: @karlocreates The creative strategy final boss @zakaria_airak The advertorial final boss They both supported Gulfam directly as well. But to be clear... What Gulfam has accomplished Was accomplished entirely by him & his team THEY took all the action THEY made this possible. We were just fortunate enough to be alongside for the ride. DON'T MISS THIS 👇👇👇👇

50k

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