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Building creator.fy.studio ad generator . marketer for Aussie brands you’ve actually bought from (House, Twinings, Ghanda, Bali Body, South St)

231 following157 followers

The Entrepreneur

Will Varney is a bold and pragmatic marketer building innovative AI-powered ad generation tools for well-known Aussie brands. He merges no-nonsense business wisdom with cutting-edge tech to challenge the status quo and his followers appreciate his sharp insights and unapologetic authenticity. Always ready to disrupt the market, Will values action over perfection and isn't afraid to call out performative productivity.

Impressions
11k1.6k
$2.07
Likes
77-4
64%
Retweets
0
0%
Replies
277
22%
Bookmarks
17-4
14%

Top users who interacted with will varney over the last 14 days

@ChrisLangSocial

Top 1% Shopify 🏁 Share Your Story

1 interactions
@JordanTheGg

Going from 0€ to 4'000€ MRR from B2C mobile apps

1 interactions
@borekbruh

inboundmaxxing. building & scaling info. real content psychology. 19. based. slavic. 24 clients. Christ is King. DM "10" to go from 0 to $10k/mo

1 interactions
@StefanGeorgi

Checkout RMBC II (Leveraging AI to Become a Copy Thinker) and CA Pro (For DTC Brands Doing $3MM - $300MM+) Here👇

1 interactions
@Bogzabs96

Scaling Ecommerce Brands with Stealth Creatives | Case Studies @ Growthub.Agency | Over $100M generated in Meta Ads

1 interactions
@nicksaraev

Founder, Maker School | The straight line path to growing an AI agency. Learn: youtube.com/@nicksaraev Contact: nick@leftclick.ai (no DMs)

1 interactions

Will probably critiques coffee shops harder than he critiques his AI’s early bugs—because nothing says ‘I’m an entrepreneur’ like roasting Starbucks while tweeting from bed in pajamas. The real MVP? His ability to turn procrastination into a $2M workspace ritual.

Will’s biggest win is building Nano Banana, his AI agent that automates creative ad generation, effectively replacing his entire creative team and allowing him to scale marketing efforts massively and cost-effectively.

Will's life purpose is to revolutionize how digital marketing is done by automating creative workflows and empowering entrepreneurs to scale without traditional constraints. He aims to democratize professional-grade advertising by leveraging AI, proving that speed and execution beat endless planning and perfectionism.

Will believes that success is earned through relentless action and real results, not by playing to an audience or seeking validation. He values efficiency, authenticity, and pragmatic innovation, dismissing distractions like performative hustle and intellectual overthinking. To him, business is about solving problems swiftly, not just about having smart ideas.

Will’s key strengths are his entrepreneurial mindset, ability to combine technology with marketing skillfully, and razor-sharp insights that resonate with real-world entrepreneurs. He's fearless in launching imperfect ideas quickly and learning from failures, driving rapid innovation and growth.

His direct, no-nonsense style might alienate more sensitive audiences or those who enjoy a slower, more contemplative approach. Sometimes, Will’s bluntness could come off as dismissive of nuance, and his focus on speed may lead to underestimating deeper strategic planning.

To grow his audience on X, Will should keep leveraging his authentic, bold voice while increasing collaborative content – like interviews with other marketers and entrepreneurs – to tap into wider networks. Sharing behind-the-scenes case studies of his AI tools in action and inviting audience challenges or beta testers could amplify engagement and trust.

Fun fact: Will has created an AI agent named 'Nano Banana' that replaced his entire creative team, allowing him to generate hundreds of ads per day without human designers or costly agencies.

Top tweets of will varney

coffee shops for work = poverty mindset. i never understood this ritual. you have a home. you pay rent/mortgage. you have wifi. you have coffee. but you pack up your shit, drive somewhere, pay $8 for coffee, fight for outlets, listen to shit music, and pretend this makes you productive? this is performing productivity, not being productive. watch coffee shop "entrepreneurs": - macbook covered in stickers (identity signaling) - typing furiously when anyone walks by (performance) - taking calls unnecessarily loud (validation seeking) - posting instagram story "grinding 💪" (attention begging) actual entrepreneurs are in boring rooms. alone. no audience. no aesthetic. just work. i have a $2M home office. know where i work most? in bed. on my phone. making deals in my underwear. location doesn't determine productivity. hunger does. coffee shops are where people go to feel like they're working without actually working. it's procrastination with props. "but i need the energy!" no, you need the excuse. "but i focus better!" no, you perform better. "but the networking!" nobody successful is networking at starbucks at 2pm on a tuesday. the real tell: productive people minimize location changes. they found what works. they repeat it. they don't need variety. they need results. if you need a coffee shop to work, you don't have a business. you have a hobby that requires an audience. harsh? good. stop performing success. start achieving it. the only grinding happening at coffee shops is coffee beans. everything else is theater.

691

i have a friend who's a genius. legit 160 IQ. and he's fucking broke. he spends his life thinking, researching, perfecting his "ideas." last year, i took one of his half-baked concepts, wrapped it in a landing page, and sold it for $30K in a weekend. he was furious. said i "bastardized his vision." i said "your vision doesn't pay rent." here's what smart people don't understand about money: the market doesn't care about your IQ. it cares about solving problems. my friend can explain quantum computing but can't explain his value in 10 seconds. meanwhile there's a kid selling "how to get girlfriends" who can't spell "algorithm" making $2M/year. intelligence is a curse if you overthink everything. stupidity is a blessing if you just ship. my friend has 47 business ideas in notion. zero launched. each one "needs more research." i have one idea: sell shit that works. launched 12 times. 3 worked. 9 failed. the 3 paid for everything. smart people optimize for being right. rich people optimize for being done. my friend could build the next google. but he won't. because it might not be perfect. while he's perfecting, someone dumber is profiting. the market rewards speed, not accuracy. first, not best. done, not perfect. gave my friend an ultimatum: launch something in 48 hours or i'd launch it for him and keep the profits. he launched. made $8K first week. more than his last 3 months of "research." intelligence without action is just elaborate procrastination. your genius friend isn't successful because they're too smart to be stupid enough to try.

408

OK, CC with @RepoPrompt executing planning using Grok 4 is OP, but Grok's tool calling performance is still seemling trash #Grok4 , You'll still need claude to run your agentic coding workflow

724

you don't need 50 income streams to hit $100k/month. you need one thing that prints and the discipline to not fuck it up. i watch kids with 40 tabs open, running dropshipping + affiliate marketing + AI automation + content agency + course creation + crypto trading. making $3k spread across everything. bleeding money on tools. drowning in complexity. meanwhile there's a guys selling one pdf about excel shortcuts for accountants. $100k/month. same pdf for 3 years. hasn't updated it once. here's what nobody tells you about scale: focus multiplies. diversification divides. one offer at $10k > ten offers at $1k why? because depth beats width every time: - one audience you understand completely > ten you barely know - one message refined 1000x > ten messages that sort of work - one funnel optimized to death > ten funnels you check sometimes - one support system perfected > ten systems held by duct tape the boring truth about everyone hitting real numbers: they found one thing that works and beat it to death. they ignored every shiny opportunity. they said no 1000x more than yes. they went deep while you went wide. your problem isn't lack of opportunity. it's lack of commitment. that course about amazon fba? you quit after 2 weeks. that saas idea? abandoned when it got hard. that agency? closed when the first client complained. pick one thing. give it 18 months. ignore everything else. most of you won't because focus feels like missing out. but missing out on 99 things to dominate 1 thing is the only arbitrage left.

218

guy i know makes $3M every december selling the dumbest thing possible. ugly christmas sweaters for accountants. then he disappears to thailand for 10 months. here's the stupidest business model that prints money: he doesn't innovate. he micro-niches into absurdity. - "ugly christmas sweaters for accountants" - "funny shirts for air fryer owners" - "mugs for left-handed dog trainers" the more specific, the more it sells. why? because broad is broken. "funny t-shirt" competes with millions. "funny shirt for pediatric nurses who love the office" competes with zero. his process: step 1: pick profession + interest + format accountant + dad jokes + sweater nurse + wine + mug programmer + cat + hoodie step 2: design takes 10 minutes in canva. intentionally mediocre. if it looks too professional, it loses authenticity. step 3: facebook ads targeted like a sniper: - men, 25-45 - job title: accountant - interests: the office, dad jokes, excel - behavior: engaged shoppers he's not targeting demographics. he's targeting one specific human. step 4: ad copy speaks their exact language: "your audit team isn't ready for this level of holiday cheer" "finally, a sweater that says 'i do taxes and I party'" conversion rate: 8.7% (industry average: 2%) because he's not selling clothing. he's selling the perfect office party joke. revenue breakdown: - november: $1.3M - december: $1.7M - rest of year: $0 (he's on a beach) ad spend: $300k cogs: $400k profit: $2.3M works every single year. the lesson? stop trying to innovate. find a micro-niche so specific it's funny. print their inside joke on fabric. charge $49 for $5 worth of material. innovation is expensive. stupidity is profitable. the dumber the idea, the better it sells. most of you are too smart to make real money.

93

Most engaged tweets of will varney

coffee shops for work = poverty mindset. i never understood this ritual. you have a home. you pay rent/mortgage. you have wifi. you have coffee. but you pack up your shit, drive somewhere, pay $8 for coffee, fight for outlets, listen to shit music, and pretend this makes you productive? this is performing productivity, not being productive. watch coffee shop "entrepreneurs": - macbook covered in stickers (identity signaling) - typing furiously when anyone walks by (performance) - taking calls unnecessarily loud (validation seeking) - posting instagram story "grinding 💪" (attention begging) actual entrepreneurs are in boring rooms. alone. no audience. no aesthetic. just work. i have a $2M home office. know where i work most? in bed. on my phone. making deals in my underwear. location doesn't determine productivity. hunger does. coffee shops are where people go to feel like they're working without actually working. it's procrastination with props. "but i need the energy!" no, you need the excuse. "but i focus better!" no, you perform better. "but the networking!" nobody successful is networking at starbucks at 2pm on a tuesday. the real tell: productive people minimize location changes. they found what works. they repeat it. they don't need variety. they need results. if you need a coffee shop to work, you don't have a business. you have a hobby that requires an audience. harsh? good. stop performing success. start achieving it. the only grinding happening at coffee shops is coffee beans. everything else is theater.

691

i have a friend who's a genius. legit 160 IQ. and he's fucking broke. he spends his life thinking, researching, perfecting his "ideas." last year, i took one of his half-baked concepts, wrapped it in a landing page, and sold it for $30K in a weekend. he was furious. said i "bastardized his vision." i said "your vision doesn't pay rent." here's what smart people don't understand about money: the market doesn't care about your IQ. it cares about solving problems. my friend can explain quantum computing but can't explain his value in 10 seconds. meanwhile there's a kid selling "how to get girlfriends" who can't spell "algorithm" making $2M/year. intelligence is a curse if you overthink everything. stupidity is a blessing if you just ship. my friend has 47 business ideas in notion. zero launched. each one "needs more research." i have one idea: sell shit that works. launched 12 times. 3 worked. 9 failed. the 3 paid for everything. smart people optimize for being right. rich people optimize for being done. my friend could build the next google. but he won't. because it might not be perfect. while he's perfecting, someone dumber is profiting. the market rewards speed, not accuracy. first, not best. done, not perfect. gave my friend an ultimatum: launch something in 48 hours or i'd launch it for him and keep the profits. he launched. made $8K first week. more than his last 3 months of "research." intelligence without action is just elaborate procrastination. your genius friend isn't successful because they're too smart to be stupid enough to try.

408

OK, CC with @RepoPrompt executing planning using Grok 4 is OP, but Grok's tool calling performance is still seemling trash #Grok4 , You'll still need claude to run your agentic coding workflow

724

keep at least one genuinely broke friend in your circle. not from loyalty. as a reality check. my rich friends discuss tax strategies, exit multiples, and server architecture. complete echo chamber. useless for understanding the actual market. my friend dave makes $31k/year. lives with his mom. drives a 2008 civic that makes concerning noises. when i stress about scaling issues, dave stresses about gas prices going up 30 cents. when i complain about my accountant, dave complains about overdraft fees. when i worry about finding good developers, dave worries about his laptop finally dying. dave is my direct line to reality. he's a walking focus group for the 95% of the market i'm trying to sell to. last week i showed him my new landing page. "looks expensive," he said. "that's good, right?" i asked. "not if you want my money." rewrote the entire page. conversions jumped 340%. dave doesn't know he's my most valuable advisor. thinks we're just friends from high school. we are. but his real value isn't his friendship - it's his poverty. every rich person needs a poor friend to remind them what the world actually looks like outside their bubble. your broke friend isn't a charity case. he's your radar for when you've lost touch with reality. the moment you can't relate to his problems, you can't sell to his demographic. and his demographic is 95% of the market. keep one broke friend. pay attention to his problems. those problems are worth millions if you solve them.

94

sent 10,000 cold emails last quarter. 0.3% booked calls using "best practices" 12% booked calls using this approach. here's the exact framework: stop starting with "i hope this finds you well" stop explaining who you are stop asking for 15 minutes stop being polite start with their problem in their language: "your mobile conversion is 0.8% while desktop is 3.2% that gap is costing you $2M annually" no introduction. no permission. just math that hurts. line 2 - prove you understand: "happens because mobile users won't type. they want to speak but you force them to text like it's 2002" line 3 - tease the solution: "3 fashion brands fixed this last month. average mobile conversion now 3.9%" line 4 - the close: "want to see exactly how?" that's it. no signature. no company name. no social proof. no calendar link. why this works: 1. specificity creates credibility (0.8% vs 3.2%) 2. pain before prescription (problem before solution) 3. peer pressure ("3 brands fixed this") 4. curiosity gap ("exactly how?") the replies are beautiful: "how do you know our conversion rates?" "who are the 3 brands?" "is this will?" "can we talk today?" compare to typical cold email replies: "unsubscribe" "not interested" *silence* here's what nobody understands: cold email isn't about you. it's about their pain at 2am. it's about their boss asking why numbers suck. it's about their competitor eating their lunch. when you make it about them, they respond. when you make it about you, they delete. templates everyone uses (0.3% response): - "we help companies like yours..." - "i noticed you're in the fashion space..." - "quick question..." - "do you have 15 minutes..." templates that print (12% response): - "you're losing $x because y" - "your competitor just did x" - "[specific metric] is below industry standard" - "saw this problem in your [specific thing]" stop asking for permission to pitch. start showing you already understand. the best cold email doesn't feel cold. it feels like insider information. send this structure 100 times this week. book more calls than you can handle. or ke

65

you don't need 50 income streams to hit $100k/month. you need one thing that prints and the discipline to not fuck it up. i watch kids with 40 tabs open, running dropshipping + affiliate marketing + AI automation + content agency + course creation + crypto trading. making $3k spread across everything. bleeding money on tools. drowning in complexity. meanwhile there's a guys selling one pdf about excel shortcuts for accountants. $100k/month. same pdf for 3 years. hasn't updated it once. here's what nobody tells you about scale: focus multiplies. diversification divides. one offer at $10k > ten offers at $1k why? because depth beats width every time: - one audience you understand completely > ten you barely know - one message refined 1000x > ten messages that sort of work - one funnel optimized to death > ten funnels you check sometimes - one support system perfected > ten systems held by duct tape the boring truth about everyone hitting real numbers: they found one thing that works and beat it to death. they ignored every shiny opportunity. they said no 1000x more than yes. they went deep while you went wide. your problem isn't lack of opportunity. it's lack of commitment. that course about amazon fba? you quit after 2 weeks. that saas idea? abandoned when it got hard. that agency? closed when the first client complained. pick one thing. give it 18 months. ignore everything else. most of you won't because focus feels like missing out. but missing out on 99 things to dominate 1 thing is the only arbitrage left.

218

guy i know makes $3M every december selling the dumbest thing possible. ugly christmas sweaters for accountants. then he disappears to thailand for 10 months. here's the stupidest business model that prints money: he doesn't innovate. he micro-niches into absurdity. - "ugly christmas sweaters for accountants" - "funny shirts for air fryer owners" - "mugs for left-handed dog trainers" the more specific, the more it sells. why? because broad is broken. "funny t-shirt" competes with millions. "funny shirt for pediatric nurses who love the office" competes with zero. his process: step 1: pick profession + interest + format accountant + dad jokes + sweater nurse + wine + mug programmer + cat + hoodie step 2: design takes 10 minutes in canva. intentionally mediocre. if it looks too professional, it loses authenticity. step 3: facebook ads targeted like a sniper: - men, 25-45 - job title: accountant - interests: the office, dad jokes, excel - behavior: engaged shoppers he's not targeting demographics. he's targeting one specific human. step 4: ad copy speaks their exact language: "your audit team isn't ready for this level of holiday cheer" "finally, a sweater that says 'i do taxes and I party'" conversion rate: 8.7% (industry average: 2%) because he's not selling clothing. he's selling the perfect office party joke. revenue breakdown: - november: $1.3M - december: $1.7M - rest of year: $0 (he's on a beach) ad spend: $300k cogs: $400k profit: $2.3M works every single year. the lesson? stop trying to innovate. find a micro-niche so specific it's funny. print their inside joke on fabric. charge $49 for $5 worth of material. innovation is expensive. stupidity is profitable. the dumber the idea, the better it sells. most of you are too smart to make real money.

93

i know a guy running a $200k/month "agency" from his phone. no office. no employees. no brand. just 5 websites, 1 burner phone, and freelancers who don't know each other exist. here's the ghost kitchen model that's printing money: he's not building one agency. he's running five specialist "firms" simultaneously: - "SaaS Video Experts" - "Ecom Email Dominators" - "Law Firm SEO Authority" - "Crypto Marketing Masters" - "B2B LinkedIn Legends" each has its own site. different "founder" names. stock photos of different "teams." all forward to his one phone. step 1: lead comes in for "SaaS Video Experts." he's "Michael," the founder. closes for $10k. step 2: pays his serbian video editor $2k to deliver. pockets $8k. step 3: lead comes for "Law Firm SEO." he's "David." closes for $15k. pays pakistani SEO specialist $3k. pockets $12k. the arbitrage is beautiful: - no overhead (works from cafes) - no employees (just freelancer relationships) - no single point of failure (one niche dies, 4 others run) - no identity (he's 5 different people) his costs: - 5 domains: $50/month - 5 basic sites: $0 (used templates) - phone: $40/month - freelancer payments: 20-30% of revenue profit margin: 70-80% while traditional agencies have: - office leases - employee salaries - payroll taxes - HR nightmares - single brand risk he has pure arbitrage. scaled from 0 to $200k/month in 18 months. nobody knows his real name. the IRS knows him as an "independent consultant." your agency is a prison of overhead. his is a network of profit streams. one model is dying. one is thriving. both call themselves agencies.

108

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