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A graffiti artist convinced Google and Kobe Bryant to invest $120M into a Wi-Fi juicer. The only catch: you didn't actually need the $700 machine to make juice. This Silicon Valley disaster was dubbed "the dumbest product ever" This is the bizarre rise and fall of Juicero:

just paid a crying woman $500 for her mental breakdown video it's about to do $300k in sales here's why raw ugliness beats polished influencers: we used to pay influencers $10k for perfect videos that got 1.5x ROAS now we search tiktok for emotional breakdowns about our problem and license them for $500 the process: search: "[your niche] ruined my life" find: people genuinely suffering license: their existing rants add: "there's a better way" + product it's 10x more believable because it's real pain examples printing: hair loss guy having breakdown in car licensed for $400 added our solution at end $180k in sales mom crying about stretchmarks licensed for $600 added our cream at end $240k in sales dad furious about sleepless nights licensed for $500 added our sleep solution $320k in sales the difference: influencer video feels like ad breakdown video feels like documentary one is selling other is sharing tested across campaigns: polished influencer content: - 0.8% CTR - 1.2% conversion - 1.5x ROAS raw emotional content: - 4.2% CTR - 3.8% conversion - 5.7x ROAS finding the gold: search terms that work: - "[problem] ruined my life" - "crying about [problem]" - "rant about [problem]" - "[problem] breakdown" look for: - genuine emotion - specific pain points - relatable person - decent video quality avoid: - obvious actors - multiple takes - perfect lighting - any polish the licensing process: DM: "your video perfectly captures what our customers feel. can we license it for our awareness campaign? $500 for 90 days" most say yes immediately they made it for free $500 is pure profit then we add: - simple intro slate - "there's a better way" transition - product demonstration - clear CTA the magic: viewer thinks: "that's exactly how i feel" then sees solution immediately while emotions are high it's not manipulation it's meeting them where they are you're manufacturing fake authenticity i'm amplifying real pain guess which one converts stop paying for perfect start paying for pain the rawer the better the uglier the realer the realer the money dm me "ads" and i'll setup your ads account using the same method that generated 10m+ in rev for me

told my dad I made $50k last month dad: "doing what?" me: "I sell pixels on the internet" dad: "so you're unemployed" me: *shows bank account* dad: "so you sell drugs" me: "no, Google Ads" dad: "I don't know what that means but your mom's Toyota needs new tires" immigrant parents will never understand and that's okay

chinese supplier at 3am: "friend we have small problem" translation: your entire shipment is fucked and chinese new year starts tomorrow sleep well

your retargeting ads are pathetic: "did you forget something?" "your cart is waiting" "come back for 10% off" begging needy desperate my retargeting ads are emotional t3rrorism here's the $4.2M retargeting framework: stopped showing them what they abandoned started showing them who they could have been example campaign that printed: customer abandons workout equipment normal retargeting: "complete your purchase" my retargeting: case study video "Meet James - lost 47lbs in 90 days" *shows transformation* *shows him using THE EXACT EQUIPMENT* *shows his life now* headline: "this could have been you" subhead: "but you chose to stay the same" conversion rate: 14.7% (industry average: 2%) the psychology is violent: I'm not reminding them of a product I'm showing them their rejected future their abandoned transformation their chosen mediocrity it's not about desire anymore it's about regret deeper framework: abandoned skincare routine? show Sarah's wedding photos glowing skin confident smile "started 90 days before her big day" abandoned course? show Mike's revenue screenshot "quit his job last month" "same course you almost bought" abandoned supplement? show before/after at 45 years old "feels 25 again" "wife can't keep up" you're showing products I'm showing alternate timelines the one where they said yes where they committed where they changed versus their current timeline where they stayed the same where nothing changed where they're reading this ad real campaign data: fitness equipment abandoners traditional retargeting: - "10% off if you return" - conversion: 1.8% - AOV: $247 psychological violence retargeting: - transformation case studies - conversion: 12.3% - AOV: $423 why AOV increased: seeing someone's success with basic package makes them buy premium "if he got those results with basic, imagine what I'll get with premium" regret is a purchase multiplier expanded to every vertical: business course abandoners: show student hitting $10k months dating app abandoners: show couple who met last month language app abandoners: show someone ordering in Paris always the same structure: - real person - real results - same product they abandoned - "this could have been you" the ethical question: "isn't this manipulative?" everything is manipulation the question is effectiveness would you rather: - gently remind and get ignored - or show possibilities and change lives your retargeting treats abandonment as oversight "they forgot" mine treats it as fear "they're scared to change" different diagnosis different treatment different results tested across 2.4M in ad spend: gentle reminders: - ROAS: 2.1x - conversion: 2.3% - customer sentiment: neutral psychological violence: - ROAS: 7.8x - conversion: 11.7% - customer sentiment: grateful yes, grateful because I didn't let them quit didn't let fear win showed them what was possible half send thank you emails: "that ad haunted me" "couldn't stop thinking about it" "thank god I came back" your ads are forgettable mine are unforgettable yours ask them to reconsider mine haunt their dreams yours beg mine punish difference between: $10k months and $100k months stop being nice to abandoners show them their rejected future make staying the same more painful than changing that's not marketing that's psychology that's POWER

Silicon Valley called them "the next Nike." But today their stock is down 98%. And they STILL haven't made any profit. The downfall of Allbirds is a ecom story every founder needs to hear:

At 19 Ben Francis was delivering pizzas for $5/hour. By 30 he built Gymshark into a $1.4 BILLION fitness empire. No MBA. No early investors. Just relentless work and a GENIUS idea to make people buy. This story turned a college dropout into a billionaire by 30:

the best media buyers i know don't study media buying they study casino psychology, drug addiction, and video game mechanics that's why they destroy everyone here's the difference: amateur media buyer: knows every button in ads manager. watches youtube tutorials. gets certified in everything. makes $2k/month elite media buyer: studied why people pull slot machines for 14 hours straight. understands dopamine loops. reads 1920s sales letters. makes $25k/month why? platforms change every 6 months. the human brain hasn't updated in 100,000 years my best media buyer ever was a former poker player. he understood tilt, variance, and bankroll management better than any "certified expert" his campaigns felt like casinos. addictive. inevitable. expensive average ROAS: 7.3x stop learning more platforms. start learning what makes humans do stupid things with money the buttons change. the brain doesn't

dating is like ecom ads meta ads- the hot crazy ex tikTok ads- speed dating in a nightclub, quick fun google ads -marrying the reliable blue eye blonde anything i missed

the broccoli hair ecom bro starter pack: 1. prints $20k/mo rev 2. pulls $200/mo profit 🥀 3. spams 10x ai ugc tik toks/day 4. pushes morally questionable products 4. rents a Miami penthouse with 5 scammers 5. sells a $497 course called "ecom accelerator" 6. flexes THEIR FCKING FRIENDS' lambo 7. tweets like alex becker with 'TISM 8. fails to shill his CHATGPT ebook 8. steals $173k from best friend 9. gets filed for a lawsuit 10. finds god anything i missed lmk

stopped selling my $200 product started selling a $19 piece of it AND I MADE MORE revenue went from $100k to $400k/month here's the psychology everyone misses: the hardest sale in e-commerce isn't the biggest it's the first getting someone to enter their credit card for the very first time that's the real conversion event after that? selling them more is just email learned this from drug dealers (hear me out) dealers don't start with pounds they start with a taste free or cheap get you in the system then they own you (not advocating drugs, admiring the funnel) applied to e-commerce: main product: $200 skincare system - full routine - 6 products - 3 month supply - conversion rate: 0.4% created splinter: $19 "glow serum" - one product - travel size - 2 week supply - conversion rate: 3.7% math doesn't make sense? watch: old way: 1,000 visitors → 4 sales → $800 revenue new way: 1,000 visitors → 37 sales → $703 revenue "but you made less!" wrong keep watching: those 37 customers get emails: - day 3: how's your glow? - day 7: ready for the full routine? - day 14: running low? upgrade and save 23% buy the full system that's 8.5 sales of $200 = $1,700 total: $703 + $1,700 = $2,403 3x revenue same traffic but here's the real magic: customer acquisition cost: - old way: $50 to get a $200 customer - new way: $8 to get a $19 customer I can outbid everyone on ads because I'm playing a different game expanded to every business: consulting: $5k package → $97 audit SaaS: $200/month → $7 trial Course: $997 program → $27 workshop Supplements: $80 bottle → $9 sample pack the pattern never fails: get them to say yes to something small prove you're real deliver value own the relationship sell the real thing your competitors are proposing marriage on the first date I'm suggesting coffee guess who gets more second dates??? dm me “google” and i’ll show you how you can print $$$ with google ads in Q4

most e-com ads are boring because they sell the product… The best ads don't sell the product. They sell the result of the result of the product. Let me show you the layers: FIRST ORDER (Amateur): "Premium coffee maker - $299" Shows the machine Lists features 2% conversion SECOND ORDER (Professional): "Make barista-quality coffee at home" Shows the coffee Promises convenience 4% conversion THIRD ORDER (Operator): "Become the person who has their shit together" Shows a man at 5:47am Sun rising Kitchen spotless Reading philosophy Coffee is just barely visible 9% conversion You're not selling coffee You're selling the IDENTITY of someone who wakes up early Someone who values quality Someone who HAS control The purchase isn't about the product It's about becoming someone new Watch how this works across industries: Gym membership: - Amateur: "Get access to equipment" - Professional: "Lose weight" - Operator: "Become undeniable" Skincare: - Amateur: "Moisturizing cream" - Professional: "Reduce wrinkles" - Operator: "Look like a boss babe" Course: - Amateur: "Learn Google Ads" - Professional: "Increase ROAS" - Operator: "Become the person who prints money while sleeping" The customer doesn't want your product They want to become someone else Someone better Someone they respect Your product is just the vehicle Sell the destination, not the car I applied this to a failing supplement brand: Before: "High-quality vitamins" After: "Become borderline superhuman" Same pills Different story Revenue went from $30k to $280k/month People don't buy products They buy better versions of themselves dm me “google” and i’ll show you how you can print $$$ with google ads in Q4

my best performing ad starts with our worst review ever "coffee too strong, felt like c0caine, couldn't sleep for 2 days" - kevin turned that into our headline. 12% conversion rate here's what the ad says: "kevin's right. this coffee is dangerously strong. it's not for casual drinkers. it's for psychopaths who need to feel like god before 7am" why this works: everyone hides their flaws. admitting them builds instant trust plus it filters perfectly. weak people see "too strong" and leave. absolute units see it and immediately buy turned all our worst reviews into ads: "too expensive" → "yes it is. because it actually works" "too complicated" → "requires a functioning brain" "shipping too slow" → "good things take time, amazon has trained you poorly" every brand panics about bad reviews. i celebrate them. they're pre-written ads that filter out problem customers your 1-star reviews are your best marketing. stop hiding them. start bragging about them

changed our checkout button from "buy now" to one word conversion jumped 31% here's the single word philosophy destroying everything: your button says what they do: "buy now" mine says who they become: "glow" tested across 40 brands: action buttons (buy, shop, order): 2.1% conversion transformation buttons (one word outcomes): 3.8% conversion the psychology: "buy now" = spending money "glow" = becoming beautiful one triggers loss one triggers gain examples crushing: sleep supplement: "order now" → "rest" CVR: 1.8% → 3.2% productivity app: "get access" → "focus" CVR: 2.3% → 4.1% weight loss: "purchase" → "shrink" CVR: 1.4% → 2.9% fitness program: "buy program" → "transform" CVR: 2.2% → 3.7% skincare: "add to cart" → "glow" CVR: 2.7% → 4.8% course: "enroll now" → "master" CVR: 3.1% → 5.2% the principle: clicking isn't a transaction it's a transformation they're not buying a thing they're buying who they become one word that captures the dream beats 100 words about features framework for finding your word: ask: what's the feeling after success? not the product, the result not the feature, the feeling sleep aid → "peaceful" energy drink → "unstoppable" course → "confident" skincare → "radiant" test these locations: checkout button (biggest impact) add to cart (secondary) email subject lines ad headlines the data is insane: traditional CTA: tells them what to do transformation CTA: shows them who they'll be one costs money one grants identity your button is asking for payment mine is offering transformation same click different psychology different results stop commanding actions start promising transformations one word changes everything dm me "ads" and i'll setup your ads account using the same method that generated 10m+ in rev for me

LEGO’s obsession with expansion nearly bankrupted them. They chased theme parks, video games, and distractions that put them $800 MILLION in debt. But this man made one change that rebuilt LEGO into a $7.7 BILLION empire. Here’s the full story:

your ads sell products my ads sell who someone becomes after buying that's why mine print and yours don't let me show you: protein powder ads: level 1: "25g protein per serving" (boring) level 2: "build muscle faster" (better) level 3: "become the guy she texts back" (money printer) course ads: level 1: "learn facebook ads" (snooze) level 2: "scale your business" (okay) level 3: "never feel stupid in meetings again" (sold) skincare ads: level 1: "vitamin c + retinol" (who cares) level 2: "reduce wrinkles" (getting warmer) level 3: "look younger than your younger sister" (take my money) people don't buy products. they buy the person they'll become ran this test across $2M in spend: product-focused: 0.9% conversion benefit-focused: 2.1% conversion identity-focused: 7.8% conversion you're selling things. i'm selling transformations. that's literally an 8x difference stop telling them what it is. show them who they'll become

A graffiti artist convinced Google and Kobe Bryant to invest $120M into a Wi-Fi juicer. The only catch: you didn't actually need the $700 machine to make juice. This Silicon Valley disaster was dubbed "the dumbest product ever" This is the bizarre rise and fall of Juicero:

"just master facebook ads and you'll scale past 7-figures" no mf... brands ARE BURNING $41k on META rn PATHETICALLY failing to scale past 7-figs while i'm ABUSING google ads to print $300k+/mo for clients CAPTURING audiences that ALREADY SEARCH for their products ZERO meta BANS ZERO algorithm GAMBLING AND ZERO andromeda BULLSH1T here's what NOBODY told you about these platforms: FACEBOOK = HUNTING THE PREY you FIND them scrolling STOP their attention CONVINCE they have problem create the DESIRE to buy ALL on a SATURATED market (OUTDATED asf if you ask me) GOOGLE = SETTING THE TRAP they FIND YOU searching and ALREADY want it you MATCH their intent and SERVE the solution ALL on an UNTAPPED market tested this with multiple brands: my own store? $995k in 1 year jewelry brand? scaled to $1.1M/mo clients' brands? generated $10M for them 40%-100% of revenue attributed to GOOGLE few 😮‍💨 TOO EASY hopping on google AIN'T OPTIONAL anymore it's the difference between $20k stuck and 7-FIGURE GENERATIONAL RUNS so i put together a guide on how to EXPLOIT this google ads revolution breaking down the method to PRINT CASH without meta-dependency SAME one that got me to $955k STEP BY STEP + NO GATEKEEPING like, rt + comment "REVOLUTION" and i'll give you acess to it (must be following + first 500 people ONLY + ends in 72h)

just paid a crying woman $500 for her mental breakdown video it's about to do $300k in sales here's why raw ugliness beats polished influencers: we used to pay influencers $10k for perfect videos that got 1.5x ROAS now we search tiktok for emotional breakdowns about our problem and license them for $500 the process: search: "[your niche] ruined my life" find: people genuinely suffering license: their existing rants add: "there's a better way" + product it's 10x more believable because it's real pain examples printing: hair loss guy having breakdown in car licensed for $400 added our solution at end $180k in sales mom crying about stretchmarks licensed for $600 added our cream at end $240k in sales dad furious about sleepless nights licensed for $500 added our sleep solution $320k in sales the difference: influencer video feels like ad breakdown video feels like documentary one is selling other is sharing tested across campaigns: polished influencer content: - 0.8% CTR - 1.2% conversion - 1.5x ROAS raw emotional content: - 4.2% CTR - 3.8% conversion - 5.7x ROAS finding the gold: search terms that work: - "[problem] ruined my life" - "crying about [problem]" - "rant about [problem]" - "[problem] breakdown" look for: - genuine emotion - specific pain points - relatable person - decent video quality avoid: - obvious actors - multiple takes - perfect lighting - any polish the licensing process: DM: "your video perfectly captures what our customers feel. can we license it for our awareness campaign? $500 for 90 days" most say yes immediately they made it for free $500 is pure profit then we add: - simple intro slate - "there's a better way" transition - product demonstration - clear CTA the magic: viewer thinks: "that's exactly how i feel" then sees solution immediately while emotions are high it's not manipulation it's meeting them where they are you're manufacturing fake authenticity i'm amplifying real pain guess which one converts stop paying for perfect start paying for pain the rawer the better the uglier the realer the realer the money dm me "ads" and i'll setup your ads account using the same method that generated 10m+ in rev for me

told my dad I made $50k last month dad: "doing what?" me: "I sell pixels on the internet" dad: "so you're unemployed" me: *shows bank account* dad: "so you sell drugs" me: "no, Google Ads" dad: "I don't know what that means but your mom's Toyota needs new tires" immigrant parents will never understand and that's okay

chinese supplier at 3am: "friend we have small problem" translation: your entire shipment is fucked and chinese new year starts tomorrow sleep well

dating is like ecom ads meta ads- the hot crazy ex tikTok ads- speed dating in a nightclub, quick fun google ads -marrying the reliable blue eye blonde anything i missed

i scaled my ecom brand to $901k at 19 through google ads ONLY ask me ANYTHING about it and i’ll respond with 100% honesty

Silicon Valley called them "the next Nike." But today their stock is down 98%. And they STILL haven't made any profit. The downfall of Allbirds is a ecom story every founder needs to hear:

stopped selling my $200 product started selling a $19 piece of it AND I MADE MORE revenue went from $100k to $400k/month here's the psychology everyone misses: the hardest sale in e-commerce isn't the biggest it's the first getting someone to enter their credit card for the very first time that's the real conversion event after that? selling them more is just email learned this from drug dealers (hear me out) dealers don't start with pounds they start with a taste free or cheap get you in the system then they own you (not advocating drugs, admiring the funnel) applied to e-commerce: main product: $200 skincare system - full routine - 6 products - 3 month supply - conversion rate: 0.4% created splinter: $19 "glow serum" - one product - travel size - 2 week supply - conversion rate: 3.7% math doesn't make sense? watch: old way: 1,000 visitors → 4 sales → $800 revenue new way: 1,000 visitors → 37 sales → $703 revenue "but you made less!" wrong keep watching: those 37 customers get emails: - day 3: how's your glow? - day 7: ready for the full routine? - day 14: running low? upgrade and save 23% buy the full system that's 8.5 sales of $200 = $1,700 total: $703 + $1,700 = $2,403 3x revenue same traffic but here's the real magic: customer acquisition cost: - old way: $50 to get a $200 customer - new way: $8 to get a $19 customer I can outbid everyone on ads because I'm playing a different game expanded to every business: consulting: $5k package → $97 audit SaaS: $200/month → $7 trial Course: $997 program → $27 workshop Supplements: $80 bottle → $9 sample pack the pattern never fails: get them to say yes to something small prove you're real deliver value own the relationship sell the real thing your competitors are proposing marriage on the first date I'm suggesting coffee guess who gets more second dates??? dm me “google” and i’ll show you how you can print $$$ with google ads in Q4

the broccoli hair ecom bro starter pack: 1. prints $20k/mo rev 2. pulls $200/mo profit 🥀 3. spams 10x ai ugc tik toks/day 4. pushes morally questionable products 4. rents a Miami penthouse with 5 scammers 5. sells a $497 course called "ecom accelerator" 6. flexes THEIR FCKING FRIENDS' lambo 7. tweets like alex becker with 'TISM 8. fails to shill his CHATGPT ebook 8. steals $173k from best friend 9. gets filed for a lawsuit 10. finds god anything i missed lmk

most e-com ads are boring because they sell the product… The best ads don't sell the product. They sell the result of the result of the product. Let me show you the layers: FIRST ORDER (Amateur): "Premium coffee maker - $299" Shows the machine Lists features 2% conversion SECOND ORDER (Professional): "Make barista-quality coffee at home" Shows the coffee Promises convenience 4% conversion THIRD ORDER (Operator): "Become the person who has their shit together" Shows a man at 5:47am Sun rising Kitchen spotless Reading philosophy Coffee is just barely visible 9% conversion You're not selling coffee You're selling the IDENTITY of someone who wakes up early Someone who values quality Someone who HAS control The purchase isn't about the product It's about becoming someone new Watch how this works across industries: Gym membership: - Amateur: "Get access to equipment" - Professional: "Lose weight" - Operator: "Become undeniable" Skincare: - Amateur: "Moisturizing cream" - Professional: "Reduce wrinkles" - Operator: "Look like a boss babe" Course: - Amateur: "Learn Google Ads" - Professional: "Increase ROAS" - Operator: "Become the person who prints money while sleeping" The customer doesn't want your product They want to become someone else Someone better Someone they respect Your product is just the vehicle Sell the destination, not the car I applied this to a failing supplement brand: Before: "High-quality vitamins" After: "Become borderline superhuman" Same pills Different story Revenue went from $30k to $280k/month People don't buy products They buy better versions of themselves dm me “google” and i’ll show you how you can print $$$ with google ads in Q4

your retargeting ads are pathetic: "did you forget something?" "your cart is waiting" "come back for 10% off" begging needy desperate my retargeting ads are emotional t3rrorism here's the $4.2M retargeting framework: stopped showing them what they abandoned started showing them who they could have been example campaign that printed: customer abandons workout equipment normal retargeting: "complete your purchase" my retargeting: case study video "Meet James - lost 47lbs in 90 days" *shows transformation* *shows him using THE EXACT EQUIPMENT* *shows his life now* headline: "this could have been you" subhead: "but you chose to stay the same" conversion rate: 14.7% (industry average: 2%) the psychology is violent: I'm not reminding them of a product I'm showing them their rejected future their abandoned transformation their chosen mediocrity it's not about desire anymore it's about regret deeper framework: abandoned skincare routine? show Sarah's wedding photos glowing skin confident smile "started 90 days before her big day" abandoned course? show Mike's revenue screenshot "quit his job last month" "same course you almost bought" abandoned supplement? show before/after at 45 years old "feels 25 again" "wife can't keep up" you're showing products I'm showing alternate timelines the one where they said yes where they committed where they changed versus their current timeline where they stayed the same where nothing changed where they're reading this ad real campaign data: fitness equipment abandoners traditional retargeting: - "10% off if you return" - conversion: 1.8% - AOV: $247 psychological violence retargeting: - transformation case studies - conversion: 12.3% - AOV: $423 why AOV increased: seeing someone's success with basic package makes them buy premium "if he got those results with basic, imagine what I'll get with premium" regret is a purchase multiplier expanded to every vertical: business course abandoners: show student hitting $10k months dating app abandoners: show couple who met last month language app abandoners: show someone ordering in Paris always the same structure: - real person - real results - same product they abandoned - "this could have been you" the ethical question: "isn't this manipulative?" everything is manipulation the question is effectiveness would you rather: - gently remind and get ignored - or show possibilities and change lives your retargeting treats abandonment as oversight "they forgot" mine treats it as fear "they're scared to change" different diagnosis different treatment different results tested across 2.4M in ad spend: gentle reminders: - ROAS: 2.1x - conversion: 2.3% - customer sentiment: neutral psychological violence: - ROAS: 7.8x - conversion: 11.7% - customer sentiment: grateful yes, grateful because I didn't let them quit didn't let fear win showed them what was possible half send thank you emails: "that ad haunted me" "couldn't stop thinking about it" "thank god I came back" your ads are forgettable mine are unforgettable yours ask them to reconsider mine haunt their dreams yours beg mine punish difference between: $10k months and $100k months stop being nice to abandoners show them their rejected future make staying the same more painful than changing that's not marketing that's psychology that's POWER

the best media buyers i know don't study media buying they study casino psychology, drug addiction, and video game mechanics that's why they destroy everyone here's the difference: amateur media buyer: knows every button in ads manager. watches youtube tutorials. gets certified in everything. makes $2k/month elite media buyer: studied why people pull slot machines for 14 hours straight. understands dopamine loops. reads 1920s sales letters. makes $25k/month why? platforms change every 6 months. the human brain hasn't updated in 100,000 years my best media buyer ever was a former poker player. he understood tilt, variance, and bankroll management better than any "certified expert" his campaigns felt like casinos. addictive. inevitable. expensive average ROAS: 7.3x stop learning more platforms. start learning what makes humans do stupid things with money the buttons change. the brain doesn't

raised my client's prices 300% and conversions went UP i'm not bullshitting you skincare serum at $25 attracted the worst humans alive. 47 support tickets per day. "why isn't this working yet" after 2 days. one star reviews because shipping took 4 days instead of 3 raised it to $95 client thought i'd lost my mind. "nobody will pay that" first month: 70% fewer orders. 240% more profit. and the customers? fucking delightful they read instructions. they're patient. they send thank you emails. they refer friends who also aren't assholes here's the mindfuck: price doesn't just filter for money. it filters for mindset $25 says "might work." $95 says "definitely works" $25 attracts skeptics. $95 attracts believers $25 gets complaints. $95 gets compliments your low prices aren't inclusive. they're attracting the exact people who will make your life hell charge more. work less. serve better humans. it's that simple

9 out of 10 ecom brands burn THOUSANDS with google ads NOT because the platform doesn’t work but because of a poor setup, shit tracking and weak offers I’ve made a step-by-step breakdown on how to: - avoid the most common mistakes made while running google ads - fix broken accounts - track conversions correctly - optimize your website and how one of my clients doubled his revenue with google ads in just 6 weeks follow & comment “ads” and I’ll send over the video

changed our checkout button from "buy now" to one word conversion jumped 31% here's the single word philosophy destroying everything: your button says what they do: "buy now" mine says who they become: "glow" tested across 40 brands: action buttons (buy, shop, order): 2.1% conversion transformation buttons (one word outcomes): 3.8% conversion the psychology: "buy now" = spending money "glow" = becoming beautiful one triggers loss one triggers gain examples crushing: sleep supplement: "order now" → "rest" CVR: 1.8% → 3.2% productivity app: "get access" → "focus" CVR: 2.3% → 4.1% weight loss: "purchase" → "shrink" CVR: 1.4% → 2.9% fitness program: "buy program" → "transform" CVR: 2.2% → 3.7% skincare: "add to cart" → "glow" CVR: 2.7% → 4.8% course: "enroll now" → "master" CVR: 3.1% → 5.2% the principle: clicking isn't a transaction it's a transformation they're not buying a thing they're buying who they become one word that captures the dream beats 100 words about features framework for finding your word: ask: what's the feeling after success? not the product, the result not the feature, the feeling sleep aid → "peaceful" energy drink → "unstoppable" course → "confident" skincare → "radiant" test these locations: checkout button (biggest impact) add to cart (secondary) email subject lines ad headlines the data is insane: traditional CTA: tells them what to do transformation CTA: shows them who they'll be one costs money one grants identity your button is asking for payment mine is offering transformation same click different psychology different results stop commanding actions start promising transformations one word changes everything dm me "ads" and i'll setup your ads account using the same method that generated 10m+ in rev for me