Get live statistics and analysis of Noah Igler's profile on X / Twitter
"Local SEO Guy"
I help service businesses get more phone calls by showing up at the top of Google & ChatGPT. $5.6M generated for clients in 2025.
431following3kfollowers
The Entrepreneur
Noah Igler is the go-to Local SEO Guy, turning Google rankings into gold mines for home service businesses. With a track record of generating millions through savvy SEO playbooks and AI integration, he combines sharp business sense with tech mastery. Always ready to share his proven strategies, Noah is the ultimate growth hacker for local service brands.
Noah probably dreams in keywords and wakes up calculating the ROI of his breakfast. If passion for SEO were a superpower, he'd be wearing a cape made of backlinks and Google reviews—and tweeting playbooks in his sleep.
Noah’s biggest win is scaling multiple local service businesses to #1 rankings on both Google and ChatGPT simultaneously, translating directly to hundreds of thousands of dollars in new revenue in mere weeks.
Noah's life purpose is to empower local service businesses by transforming their online presence, making them stand out in ultra-competitive markets so they attract a flood of real, high-quality leads and phone calls — driving measurable revenue growth.
He believes that success in local business marketing boils down to smart, ethical SEO tactics that scale efficiently without resorting to gimmicks or shortcuts like fake reviews. Harnessing cutting-edge tools like ChatGPT alongside classic SEO strategies is key to sustainable growth.
His biggest strength is an entrepreneurial mindset combined with deep technical expertise, allowing Noah to craft scalable, repeatable SEO systems that consistently deliver impressive ROI for local service businesses.
His laser focus on SEO systems and results might make Noah appear overly tactical, sometimes sidelining personal branding or community engagement — which could limit his audience’s emotional connection with him.
To grow his audience on X, Noah should mix in more personal storytelling and behind-the-scenes peeks at client successes or challenges. Engaging interactively in replies and sharing bite-sized SEO tips will make his expertise more approachable and build a loyal community eager to learn and share.
Fun fact: Noah's clients collectively generated over $5.6 million in 2025 through his local SEO strategies—proof that this guy doesn’t just talk numbers, he makes them happen.
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Lead form with an offer.\n\n\"Schedule Service\" gets ignored.\n\n\"Claim Your $50 Off Coupon\" gets clicks.\n\nGive them a reason to fill it out right now.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981314757719449698","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981314781245296950","view_count":773,"bookmark_count":2,"created_at":1761217229000,"favorite_count":8,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981314700907618383","full_text":"Everything else goes below the fold.\n\nYour process, about us, service list, testimonials.\n\nAll important, but not critical enough to be in the hero.\n\nMost visitors decide in 3 seconds if they'll call you.\n\nMake those 3 seconds count.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981314769467691120","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,264],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"sustain-media.com","expanded_url":"https://sustain-media.com/","url":"https://t.co/qX3d0qOVFl","indices":[241,264]}],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981314793039642935","view_count":685,"bookmark_count":5,"created_at":1761217232000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981314700907618383","full_text":"Note: I didn't build Stan's AC website, it's just a good example of a well converting SMB site.\n\nIf you want my help improving your site's conversion rate and getting more phone calls, book a time to speak with me at the bottom of the page: https://t.co/qX3d0qOVFl","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981314781245296950","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"222534618","name":"Jason Noel","screen_name":"jasonjnoel","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jasonjnoel","lang":"en","retweeted":false,"fact_check":null,"id":"1981461277395317205","view_count":188,"bookmark_count":0,"created_at":1761252156000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981314700907618383","full_text":"@jasonjnoel Video at the top is interesting! Feel like it might be a little cluttered but lot of good conversion elements","in_reply_to_user_id_str":"222534618","in_reply_to_status_id_str":"1981455326131212686","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1025386772","name":"Boris Vujanović","screen_name":"bvujanov","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"bvujanov","lang":"en","retweeted":false,"fact_check":null,"id":"1981420455992131589","view_count":201,"bookmark_count":0,"created_at":1761242424000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981314700907618383","full_text":"@bvujanov It's been working really well for conversions","in_reply_to_user_id_str":"1025386772","in_reply_to_status_id_str":"1981396967327752680","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458885513969766","view_count":382,"bookmark_count":2,"created_at":1761251586000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"1. One generic service page won't rank in multiple cities.\n\nGoogle matches search intent to page content.\n\nSomeone searching \"drain cleaning Round Rock\" wants a page ABOUT drain cleaning IN Round Rock.\n\nNot a generic page that mentions 10 cities.\n\nYour competitor with a dedicated Round Rock page will outrank you every time.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981458873409294620","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458897329434976","view_count":343,"bookmark_count":1,"created_at":1761251589000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"2. Build a service page for every city and service combination.\n\nIf you serve 8 cities and offer 5 main services, you need 40 pages.\n\nStructure: /service-areas/[city]/[service]\n\nExamples:\n/service-areas/austin/emergency-plumber\n/service-areas/pflugerville/water-heater-repair\n/service-areas/round-rock/drain-cleaning\n\nEach URL targets one specific search.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981458885513969766","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,298],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458909136375826","view_count":291,"bookmark_count":1,"created_at":1761251592000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"3. Every page needs service info AND local info.\n\nService details:\n> What's included\n> How long it takes\n> Outcomes\n> Pricing or price ranges\n> Response time to that area\n> Warranty info\n\nLocal details:\n> Common issues in that city\n> Neighborhoods you serve there\n> Local landmarks + distance from your shop\n> Reviews from customers in that area\n> Driving directions to your business\n\nThis shows Google you're genuinely relevant to that location.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981458897329434976","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,295],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458921190744170","view_count":240,"bookmark_count":0,"created_at":1761251595000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"4. Make each page unique.\n\nDon't copy/paste and just swap the city name.\n\nGoogle will penalize duplicate content.\n\nChange:\n> The intro paragraph\n> Local references\n> Customer examples\n> Photos from jobs in that area\n> Unique driving directions from that locations\n\nTakes more work upfront but the rankings are worth it.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981458909136375826","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458933178126835","view_count":326,"bookmark_count":0,"created_at":1761251598000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"5. 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One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more 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worked with 60+ local service businesses over the last three years.\n\nOne thing stands out:\n\nThe owners who continually grow aren't the ones with the biggest budgets.\n\nThey're the ones who actually care about their customer experience.\n\nSounds basic, but it matters.\n\nThe plumber who trains his techs to ask for reviews in person gets 3x more than the guy sending automated texts.\n\nThe HVAC company that responds to every review in 24 hours ranks higher than competitors with a higher link budget.\n\nThe roofer who consistently posts real job photos weekly outperforms the one with a prettier website.\n\nGoogle's algorithm rewards businesses that customers trust.\n\nYou can't fake that with SEO tricks.\n\nI can build you the best service area pages in your market.\n\nI can get your GBP dialed in perfectly.\n\nBut if you don't pick up the phone when it rings, none of it matters.\n\nLocal SEO amplifies good service.\n\nIt doesn't fix bad service.\n\nThat's why I only work with 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happy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":11,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987853516749324672","view_count":4015,"bookmark_count":29,"created_at":1762776185000,"favorite_count":46,"quote_count":0,"reply_count":10,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1987853516749324672","full_text":"I did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut they're not useless either.\n\nBlogs serve two real purposes:\n\n1. Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":3,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":1,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 citations total.\n\nStart with the big ones: Google, Yelp, Facebook, BBB, Apple Maps.\n\nThen add industry-specific directories.\n\nThen local partnerships.\n\nSkip the \"submit to 500 directories for $99\" services.\n\nThey're filling your profile with garbage that doesn't help.\n\nMake sure your NAP is identical everywhere.\n\n(Name, Address, Phone number)\n\nExactly the same format on every single listing.\n\n\"ABC Plumbing\" on one site and \"ABC Plumbing LLC\" on another confuses Google.\n\nFocus on quality directories rather than 500 citations that are mostly crap.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":7,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,268],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988939663936266350","view_count":4990,"bookmark_count":126,"created_at":1763035143000,"favorite_count":82,"quote_count":0,"reply_count":5,"retweet_count":6,"user_id_str":"1894808255630905344","conversation_id_str":"1988939663936266350","full_text":"Your landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":0,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what happens.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":10,"startTime":1763164800000,"endTime":1763251200000,"tweets":[{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989664434164568289","view_count":2258,"bookmark_count":55,"created_at":1763207941000,"favorite_count":27,"quote_count":1,"reply_count":3,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989664434164568289","full_text":"I rarely post about basic SEO (on-page/technical).\n\nThis is the content all your favorite SEO gurus always push.\n\nAnd it's not as exciting as \"we made this client $200k.\"\n\nBut the fundamentals are why those results happen.\n\nYou can't skip the boring stuff and expect to rank.\n\nHere's the on-page checklist every service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive design\n> Test on your actual phone (not just mobile version of inspect element)\n\nThese aren't sexy.\n\nBut a business with perfect fundamentals will outrank a business with fancy backlinks and bad technical SEO every time.\n\nSee this WAY too often.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989808381943792042","view_count":8838,"bookmark_count":21,"created_at":1763242261000,"favorite_count":46,"quote_count":1,"reply_count":7,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"Your website can be ugly and still convert at 8%.\n\nYour GBP can be perfectly optimized and convert at 0%.\n\nThe difference is answering your phone.\n\nI've seen contractors 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One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more 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worked with 60+ local service businesses over the last three years.\n\nOne thing stands out:\n\nThe owners who continually grow aren't the ones with the biggest budgets.\n\nThey're the ones who actually care about their customer experience.\n\nSounds basic, but it matters.\n\nThe plumber who trains his techs to ask for reviews in person gets 3x more than the guy sending automated texts.\n\nThe HVAC company that responds to every review in 24 hours ranks higher than competitors with a higher link budget.\n\nThe roofer who consistently posts real job photos weekly outperforms the one with a prettier website.\n\nGoogle's algorithm rewards businesses that customers trust.\n\nYou can't fake that with SEO tricks.\n\nI can build you the best service area pages in your market.\n\nI can get your GBP dialed in perfectly.\n\nBut if you don't pick up the phone when it rings, none of it matters.\n\nLocal SEO amplifies good service.\n\nIt doesn't fix bad service.\n\nThat's why I only work with 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happy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":36,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987853516749324672","view_count":4015,"bookmark_count":29,"created_at":1762776185000,"favorite_count":46,"quote_count":0,"reply_count":10,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1987853516749324672","full_text":"I did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut they're not useless either.\n\nBlogs serve two real purposes:\n\n1. Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":7,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":33,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 citations total.\n\nStart with the big ones: Google, Yelp, Facebook, BBB, Apple Maps.\n\nThen add industry-specific directories.\n\nThen local partnerships.\n\nSkip the \"submit to 500 directories for $99\" services.\n\nThey're filling your profile with garbage that doesn't help.\n\nMake sure your NAP is identical everywhere.\n\n(Name, Address, Phone number)\n\nExactly the same format on every single listing.\n\n\"ABC Plumbing\" on one site and \"ABC Plumbing LLC\" on another confuses Google.\n\nFocus on quality directories rather than 500 citations that are mostly crap.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":153,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,268],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988939663936266350","view_count":4990,"bookmark_count":126,"created_at":1763035143000,"favorite_count":82,"quote_count":0,"reply_count":5,"retweet_count":6,"user_id_str":"1894808255630905344","conversation_id_str":"1988939663936266350","full_text":"Your landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":14,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what happens.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":76,"startTime":1763164800000,"endTime":1763251200000,"tweets":[{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989664434164568289","view_count":2258,"bookmark_count":55,"created_at":1763207941000,"favorite_count":27,"quote_count":1,"reply_count":3,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989664434164568289","full_text":"I rarely post about basic SEO (on-page/technical).\n\nThis is the content all your favorite SEO gurus always push.\n\nAnd it's not as exciting as \"we made this client $200k.\"\n\nBut the fundamentals are why those results happen.\n\nYou can't skip the boring stuff and expect to rank.\n\nHere's the on-page checklist every service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive design\n> Test on your actual phone (not just mobile version of inspect element)\n\nThese aren't sexy.\n\nBut a business with perfect fundamentals will outrank a business with fancy backlinks and bad technical SEO every time.\n\nSee this WAY too often.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989808381943792042","view_count":8838,"bookmark_count":21,"created_at":1763242261000,"favorite_count":46,"quote_count":1,"reply_count":7,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"Your website can be ugly and still convert at 8%.\n\nYour GBP can be perfectly optimized and convert at 0%.\n\nThe difference is answering your phone.\n\nI've seen contractors 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Homepage\n\n> Clear headline with your service + city\n> Big call button\n> Your star rating visible\n> Lead form with an offer\n\nThat's the formula\n\n2. One location page per city you serve.\n\nNot one page listing all your cities.\n\nIndividual pages.\n\n> Plano gets its own page\n> Frisco gets its own page\n> McKinney gets its own page\n\n3. One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more 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worked with 60+ local service businesses over the last three years.\n\nOne thing stands out:\n\nThe owners who continually grow aren't the ones with the biggest budgets.\n\nThey're the ones who actually care about their customer experience.\n\nSounds basic, but it matters.\n\nThe plumber who trains his techs to ask for reviews in person gets 3x more than the guy sending automated texts.\n\nThe HVAC company that responds to every review in 24 hours ranks higher than competitors with a higher link budget.\n\nThe roofer who consistently posts real job photos weekly outperforms the one with a prettier website.\n\nGoogle's algorithm rewards businesses that customers trust.\n\nYou can't fake that with SEO tricks.\n\nI can build you the best service area pages in your market.\n\nI can get your GBP dialed in perfectly.\n\nBut if you don't pick up the phone when it rings, none of it matters.\n\nLocal SEO amplifies good service.\n\nIt doesn't fix bad service.\n\nThat's why I only work with 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happy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":5,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987853516749324672","view_count":4015,"bookmark_count":29,"created_at":1762776185000,"favorite_count":46,"quote_count":0,"reply_count":10,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1987853516749324672","full_text":"I did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut they're not useless either.\n\nBlogs serve two real purposes:\n\n1. Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":2,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":3,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 citations total.\n\nStart with the big ones: Google, Yelp, Facebook, BBB, Apple Maps.\n\nThen add industry-specific directories.\n\nThen local partnerships.\n\nSkip the \"submit to 500 directories for $99\" services.\n\nThey're filling your profile with garbage that doesn't help.\n\nMake sure your NAP is identical everywhere.\n\n(Name, Address, Phone number)\n\nExactly the same format on every single listing.\n\n\"ABC Plumbing\" on one site and \"ABC Plumbing LLC\" on another confuses Google.\n\nFocus on quality directories rather than 500 citations that are mostly crap.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":7,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,268],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988939663936266350","view_count":4990,"bookmark_count":126,"created_at":1763035143000,"favorite_count":82,"quote_count":0,"reply_count":5,"retweet_count":6,"user_id_str":"1894808255630905344","conversation_id_str":"1988939663936266350","full_text":"Your landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":1,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what happens.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":4,"startTime":1763164800000,"endTime":1763251200000,"tweets":[{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989664434164568289","view_count":2258,"bookmark_count":55,"created_at":1763207941000,"favorite_count":27,"quote_count":1,"reply_count":3,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989664434164568289","full_text":"I rarely post about basic SEO (on-page/technical).\n\nThis is the content all your favorite SEO gurus always push.\n\nAnd it's not as exciting as \"we made this client $200k.\"\n\nBut the fundamentals are why those results happen.\n\nYou can't skip the boring stuff and expect to rank.\n\nHere's the on-page checklist every service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive design\n> Test on your actual phone (not just mobile version of inspect element)\n\nThese aren't sexy.\n\nBut a business with perfect fundamentals will outrank a business with fancy backlinks and bad technical SEO every time.\n\nSee this WAY too often.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989808381943792042","view_count":8838,"bookmark_count":21,"created_at":1763242261000,"favorite_count":46,"quote_count":1,"reply_count":7,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"Your website can be ugly and still convert at 8%.\n\nYour GBP can be perfectly optimized and convert at 0%.\n\nThe difference is answering your phone.\n\nI've seen contractors 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One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more 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worked with 60+ local service businesses over the last three years.\n\nOne thing stands out:\n\nThe owners who continually grow aren't the ones with the biggest budgets.\n\nThey're the ones who actually care about their customer experience.\n\nSounds basic, but it matters.\n\nThe plumber who trains his techs to ask for reviews in person gets 3x more than the guy sending automated texts.\n\nThe HVAC company that responds to every review in 24 hours ranks higher than competitors with a higher link budget.\n\nThe roofer who consistently posts real job photos weekly outperforms the one with a prettier website.\n\nGoogle's algorithm rewards businesses that customers trust.\n\nYou can't fake that with SEO tricks.\n\nI can build you the best service area pages in your market.\n\nI can get your GBP dialed in perfectly.\n\nBut if you don't pick up the phone when it rings, none of it matters.\n\nLocal SEO amplifies good service.\n\nIt doesn't fix bad service.\n\nThat's why I only work with 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happy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":57,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987853516749324672","view_count":4015,"bookmark_count":29,"created_at":1762776185000,"favorite_count":46,"quote_count":0,"reply_count":10,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1987853516749324672","full_text":"I did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut they're not useless either.\n\nBlogs serve two real purposes:\n\n1. Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":11,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":29,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 citations total.\n\nStart with the big ones: Google, Yelp, Facebook, BBB, Apple Maps.\n\nThen add industry-specific directories.\n\nThen local partnerships.\n\nSkip the \"submit to 500 directories for $99\" services.\n\nThey're filling your profile with garbage that doesn't help.\n\nMake sure your NAP is identical everywhere.\n\n(Name, Address, Phone number)\n\nExactly the same format on every single listing.\n\n\"ABC Plumbing\" on one site and \"ABC Plumbing LLC\" on another confuses Google.\n\nFocus on quality directories rather than 500 citations that are mostly crap.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":111,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,268],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988939663936266350","view_count":4990,"bookmark_count":126,"created_at":1763035143000,"favorite_count":82,"quote_count":0,"reply_count":5,"retweet_count":6,"user_id_str":"1894808255630905344","conversation_id_str":"1988939663936266350","full_text":"Your landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":14,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what happens.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":73,"startTime":1763164800000,"endTime":1763251200000,"tweets":[{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989664434164568289","view_count":2258,"bookmark_count":55,"created_at":1763207941000,"favorite_count":27,"quote_count":1,"reply_count":3,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989664434164568289","full_text":"I rarely post about basic SEO (on-page/technical).\n\nThis is the content all your favorite SEO gurus always push.\n\nAnd it's not as exciting as \"we made this client $200k.\"\n\nBut the fundamentals are why those results happen.\n\nYou can't skip the boring stuff and expect to rank.\n\nHere's the on-page checklist every service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive design\n> Test on your actual phone (not just mobile version of inspect element)\n\nThese aren't sexy.\n\nBut a business with perfect fundamentals will outrank a business with fancy backlinks and bad technical SEO every time.\n\nSee this WAY too often.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989808381943792042","view_count":8838,"bookmark_count":21,"created_at":1763242261000,"favorite_count":46,"quote_count":1,"reply_count":7,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"Your website can be ugly and still convert at 8%.\n\nYour GBP can be perfectly optimized and convert at 0%.\n\nThe difference is answering your phone.\n\nI've seen contractors 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One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more 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worked with 60+ local service businesses over the last three years.\n\nOne thing stands out:\n\nThe owners who continually grow aren't the ones with the biggest budgets.\n\nThey're the ones who actually care about their customer experience.\n\nSounds basic, but it matters.\n\nThe plumber who trains his techs to ask for reviews in person gets 3x more than the guy sending automated texts.\n\nThe HVAC company that responds to every review in 24 hours ranks higher than competitors with a higher link budget.\n\nThe roofer who consistently posts real job photos weekly outperforms the one with a prettier website.\n\nGoogle's algorithm rewards businesses that customers trust.\n\nYou can't fake that with SEO tricks.\n\nI can build you the best service area pages in your market.\n\nI can get your GBP dialed in perfectly.\n\nBut if you don't pick up the phone when it rings, none of it matters.\n\nLocal SEO amplifies good service.\n\nIt doesn't fix bad service.\n\nThat's why I only work with 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happy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-11","value":4935,"startTime":1762732800000,"endTime":1762819200000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/oFSteESFH8","expanded_url":"https://x.com/noahiglerSEO/status/1987853516749324672/photo/1","id_str":"1987853513620328448","indices":[278,301],"media_key":"3_1987853513620328448","media_url_https":"https://pbs.twimg.com/media/G5ZGPRDaEAAKFrB.jpg","type":"photo","url":"https://t.co/oFSteESFH8","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]},"medium":{"faces":[{"x":330,"y":36,"h":61,"w":61},{"x":338,"y":421,"h":63,"w":63},{"x":566,"y":155,"h":66,"w":66}]},"small":{"faces":[{"x":187,"y":20,"h":35,"w":35},{"x":191,"y":239,"h":35,"w":35},{"x":321,"y":88,"h":37,"w":37}]},"orig":{"faces":[{"x":528,"y":58,"h":99,"w":99},{"x":541,"y":675,"h":101,"w":101},{"x":907,"y":249,"h":106,"w":106}]}},"sizes":{"large":{"h":1080,"w":1920,"resize":"fit"},"medium":{"h":675,"w":1200,"resize":"fit"},"small":{"h":383,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1080,"width":1920,"focus_rects":[{"x":0,"y":0,"w":1920,"h":1075},{"x":84,"y":0,"w":1080,"h":1080},{"x":151,"y":0,"w":947,"h":1080},{"x":354,"y":0,"w":540,"h":1080},{"x":0,"y":0,"w":1920,"h":1080}]},"media_results":{"result":{"media_key":"3_1987853513620328448"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987853516749324672","view_count":4015,"bookmark_count":29,"created_at":1762776185000,"favorite_count":46,"quote_count":0,"reply_count":10,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1987853516749324672","full_text":"I did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut they're not useless either.\n\nBlogs serve two real purposes:\n\n1. Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":1399,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":3401,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 citations total.\n\nStart with the big ones: Google, Yelp, Facebook, BBB, Apple Maps.\n\nThen add industry-specific directories.\n\nThen local partnerships.\n\nSkip the \"submit to 500 directories for $99\" services.\n\nThey're filling your profile with garbage that doesn't help.\n\nMake sure your NAP is identical everywhere.\n\n(Name, Address, Phone number)\n\nExactly the same format on every single listing.\n\n\"ABC Plumbing\" on one site and \"ABC Plumbing LLC\" on another confuses Google.\n\nFocus on quality directories rather than 500 citations that are mostly crap.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":6882,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,268],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/Yu05mGh9ES","expanded_url":"https://x.com/noahiglerSEO/status/1988939663936266350/photo/1","id_str":"1988939659809026051","indices":[269,292],"media_key":"3_1988939659809026051","media_url_https":"https://pbs.twimg.com/media/G5oiFS6acAMC0Er.jpg","type":"photo","url":"https://t.co/Yu05mGh9ES","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1061,"w":2048,"resize":"fit"},"medium":{"h":621,"w":1200,"resize":"fit"},"small":{"h":352,"w":680,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1534,"width":2962,"focus_rects":[{"x":223,"y":0,"w":2739,"h":1534},{"x":1428,"y":0,"w":1534,"h":1534},{"x":1616,"y":0,"w":1346,"h":1534},{"x":2056,"y":0,"w":767,"h":1534},{"x":0,"y":0,"w":2962,"h":1534}]},"media_results":{"result":{"media_key":"3_1988939659809026051"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988939663936266350","view_count":4990,"bookmark_count":126,"created_at":1763035143000,"favorite_count":82,"quote_count":0,"reply_count":5,"retweet_count":6,"user_id_str":"1894808255630905344","conversation_id_str":"1988939663936266350","full_text":"Your landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":391,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what happens.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":11096,"startTime":1763164800000,"endTime":1763251200000,"tweets":[{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989664434164568289","view_count":2258,"bookmark_count":55,"created_at":1763207941000,"favorite_count":27,"quote_count":1,"reply_count":3,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989664434164568289","full_text":"I rarely post about basic SEO (on-page/technical).\n\nThis is the content all your favorite SEO gurus always push.\n\nAnd it's not as exciting as \"we made this client $200k.\"\n\nBut the fundamentals are why those results happen.\n\nYou can't skip the boring stuff and expect to rank.\n\nHere's the on-page checklist every service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive 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They aim to inspire others to adopt hustler mindsets and embrace unorthodox methods to break through growth plateaus.","beliefs":"ZC.edge values transparency in the hustle, relentless execution, and community-driven strategies over shortcuts like fake followers. They believe in continuous learning from industry leaders while also trusting personal experimentation to carve unique success paths. Genuine interaction and authenticity in digital relationships fuel their growth philosophy.","strength":"With a deep understanding of social media mechanics, especially mutual follow networks and platform algorithms like 'kaito', ZC.edge excels at rapid audience acquisition and crafting monetizable content strategies. Their unapologetic grind attitude and broad knowledge of crypto projects add niche credibility and community respect.","weakness":"Their high-volume tweeting approach can sometimes dilute content quality and exhaust audiences, risking follower fatigue. Overreliance on specific communities or tools might also limit adaptability in a fast-evolving digital landscape. Plus, their candid, occasionally brash style can polarize potential followers.","recommendation":"To amplify growth on X, ZC.edge should streamline content for clarity and consistency, balancing volume with value. Engaging more in X Spaces as a host could better showcase their expertise and build trust. Sharing behind-the-scenes success stories and decoding crypto trends in easily digestible threads will attract wider audiences.","roast":"If tweeting was an Olympic sport, ZC.edge would have a lifetime supply of gold medals, but sometimes it feels like their keyboard’s on fire and nobody knows where the smoke ends—or the point begins. They’re the human version of ‘too much information’, throwing so many tweets at once even their own algorithm’s begging for a break!","win":"ZC.edge’s biggest win is building a tactical, community-supported influencer playbook that turns obscure mutual follow hacks and crypto insights into steady income streams exceeding 1,000 USD per month, proving even ‘19-line wild models’ can hustle into top-tier digital entrepreneurs."},"created":1763494427986,"type":"the entrepreneur","id":"zhanweic"},{"user":{"id":"809969192183169024","name":"Adheeb","description":"Building websites with @framer","followers_count":3281,"friends_count":314,"statuses_count":10392,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1700139598880403456/fnXoDmQE_normal.jpg","screen_name":"AdheebHameed","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"justframer.com","expanded_url":"http://justframer.com","url":"https://t.co/3Fs8V72f0k","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Adheeb is a dynamic web builder and savvy Framer expert, constantly hustling to create high-value digital assets and share them with his growing audience. With over 10,000 tweets, he’s not just talking business — he’s actively building it, cracking the code on rapid follower growth and engagement. His strategy is simple: give massive value for free, then turn that momentum into monetization and community.","purpose":"To empower designers and agencies by providing premium web design resources and actionable growth strategies, helping others succeed while scaling his own digital empire.","beliefs":"Adheeb believes in the power of generosity as a business strategy, transparency in the journey to success, and the importance of continuous learning and adaptation in the digital space.","facts":"Fun fact: Adheeb went from zero to 1,000 followers in less than 50 days and turned his passion for Framer into a $15k+ project portfolio in just a few months!","strength":"His relentless productivity and ability to create valuable, free resources that engage users and convert them into loyal followers and customers.","weakness":"Sometimes his high-volume posting strategy might overwhelm his audience or lead to engagement fatigue, making it harder to stand out in a crowded timeline.","roast":"Adheeb tweets more than a caffeinated parrot on a sugar high — if tweeting were an Olympic sport, he’d have more medals than Michael Phelps has golds, but maybe slow down before he fries the internet with all those notifications!","win":"Building a trusted brand as a verified Framer expert in under seven months, completing 15+ projects and earning over $15k while rapidly growing a dedicated audience.","recommendation":"Focus on decluttering your tweet feed by mixing in more storytelling and behind-the-scenes content about project challenges and wins, encouraging deeper engagement. Leveraging Twitter Spaces or short videos to showcase your design process could turn your followers into superfans, amplifying your entrepreneurial influence."},"created":1763494229907,"type":"the entrepreneur","id":"adheebhameed"},{"user":{"id":"856310663592857600","name":"Darren Li","description":"AEO & SEO | Entrepreneur | Notion Enthusiast | 💡Lean Startup & MVP Promoter | Finance & CS Double Major","followers_count":460,"friends_count":1176,"statuses_count":1197,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1948245049449521152/GdT6zpl1_normal.jpg","screen_name":"DarrenTheLi","location":"decentration","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"mulerun.com/creator/42ae45…","expanded_url":"https://mulerun.com/creator/42ae45c8-fd74-4f9b-ba66-bc401e7ccea1","url":"https://t.co/zk8Hdo9XGd","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Darren Li is a driven entrepreneur who masterfully blends AI, lean startup principles, and technical know-how to build innovative one-person companies. With a passion for product leadership and an obsession for precise execution, he bridges finance, computer science, and creative problem-solving. Always building in public, Darren is a champion of leveraging modern tools and AI to democratize entrepreneurship.","purpose":"Darren's life purpose is to empower individuals to become self-sufficient entrepreneurs by harnessing AI and lean startup methodologies, democratizing business creation for all. He aims to simplify complex tech into actionable steps, making entrepreneurship accessible and efficient, especially for solo founders.","beliefs":"He believes in the power of clear communication, product obsession, and technical fluency to unlock innovation. Darren values efficiency, creativity, and learning-by-doing, and holds that anyone can create meaningful businesses with the right tools and mindset.","facts":"Fun fact: Darren’s tweet on becoming a one-person company has amassed thousands of views and sparked lively discussions, showing his knack for practical, tool-based entrepreneurship advice that resonates with a wide audience.","strength":"Darren’s strengths lie in his clear, actionable guidance combining product thinking with technical fundamentals, plus his ability to synthesize complex AI tools into easy-to-adopt workflows. He’s also highly consistent, sharing nearly 1200 tweets with a focus on innovation and utility.","weakness":"His focus on technical depth and tool-centric advice might sometimes overwhelm beginners or those less tech-savvy, and his high following-to-follower ratio suggests room for more reciprocal engagement to grow his audience.","recommendation":"To grow his audience on X, Darren should sprinkle more engaging, community-driven content such as Q&As or Twitter Spaces, showcasing his expertise while encouraging dialogue. Simplifying some technical jargon into approachable storytelling could also boost shareability and attract broader followers.","roast":"Darren tweets so much about AI tools you’d think he’s running a digital Swiss Army knife shop — if only his follower count reflected how many knives he’s sharpening! Remember, talking the talk is great, but let’s see those follower numbers walk the walk.","win":"Darren’s biggest win is successfully building and sharing an AI-based watermark remover tool that made video content creation smoother and more professional for countless creators—exactly the kind of lean, user-focused innovation he preaches."},"created":1763494049567,"type":"the entrepreneur","id":"darrentheli"},{"user":{"id":"626370687","name":"Jay","description":"Building @radarkitai - track your brand in LLMs with real user agent across 50+ places using residential IPs, showing how people truly see your brand.","followers_count":1682,"friends_count":412,"statuses_count":596,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1745867574943121410/KhmNy-d-_normal.jpg","screen_name":"jayyconnect","location":"Dubai, United Arab Emirates","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"radarkit.ai","expanded_url":"http://radarkit.ai","url":"https://t.co/XLa1y0K25k","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Jay is a hands-on builder and startup enthusiast, passionately creating innovative tracking tools like @radarkitai to help brands understand their visibility in the evolving world of LLMs and AI-driven search. Always on the move and engaging with communities, Jay blends bootstrapping grit with an eye on affordability and cutting-edge technology. He’s not just following trends; he’s carving out new paths in digital brand tracking and AI visibility.","purpose":"Jay’s life purpose revolves around democratizing access to advanced brand tracking and AI visibility tools, enabling businesses of all sizes to grasp how they truly appear across multiple platforms. By innovating accessible solutions, he aims to level the playing field between giant enterprises and startups in the new era of search powered by large language models.","beliefs":"Jay believes that technology should be affordable and accessible, trusting in the power of bootstrapped innovation over costly, closed APIs. He values transparency, accuracy, and real-user data as the foundation for brand insights, advocating that true visibility stems from genuine user interactions and not just surface metrics. Community connection and knowledge-sharing fuel his vision of a collaborative tech ecosystem.","facts":"Fun fact: Jay’s @radarkitai tracks brand performance across 50+ places using residential IPs, giving a unique ‘true user agent’ perspective that most competitors simply don’t offer. Plus, he’s building another venture, @russdotfi, right from the heart of Southeast Asia’s buzzing startup scene!","strength":"Jay’s biggest strength is his entrepreneurial mindset combined with technical savvy—he’s a bootstrapper who knows how to build affordable, practical solutions that address real market needs. His engagement across events and communities shows he’s highly networked and eager to learn and collaborate. His adaptability to AI and SEO trends positions him as forward-thinking and insightful.","weakness":"Jay’s bootstrap approach sometimes means slower scaling and limited marketing punch compared to well-funded competitors, which can impact visibility and follower growth. His tweets and engagement stats suggest a modest audience reach, possibly due to limited content variety or sporadic audience interaction. Balancing technical development and audience-building could be a challenge.","recommendation":"To grow your audience on X, Jay, lean into storytelling—share the journey behind your startups, data insights from @radarkitai, and real-world brand impact stories. Use threads to educate on LLM visibility and AI-driven brand tracking, positioning yourself as a go-to expert. Engage more in relevant conversations and collaborate with influencers in SEO and AI to ramp up exposure while consistently showcasing your unique residential IP angle.","roast":"Jay’s probably the only entrepreneur out there who can track exactly how many people ignored his tweet about affordable tracking services—but hey, at least he’s meticulously measuring the silence! If only his follower growth was as fast as his startup hustle, he’d already own the timeline.","win":"Successfully bootstrapping and building @radarkitai, a pioneering startup that leverages residential IPs to track brand visibility in over 50 platforms, positioning Jay as a trailblazer in AI and SEO-driven brand analytics from Southeast Asia’s growing tech hub."},"created":1763493683601,"type":"the entrepreneur","id":"jayyconnect"},{"user":{"id":"816018734758449152","name":"Rómulo García","description":"On a mission to live off the ideas I build.\nSharing every win, mistake, and lesson along the way.","followers_count":114,"friends_count":276,"statuses_count":193,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1847153371645390848/ZY5uJxgZ_normal.jpg","screen_name":"rogarmu8","location":"Spain","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"100vibecoding.com","expanded_url":"http://100vibecoding.com","url":"https://t.co/nG4UTsewkW","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Rómulo García is an ambitious entrepreneur passionate about building ideas that transform into real successes. He openly shares his journey, including wins, mistakes, and lessons, creating an authentic narrative around the entrepreneurial grind. His proactive approach and eagerness to learn from real-world feedback make him a relatable and inspiring figure.","purpose":"To turn innovative ideas into sustainable ventures while inspiring others by transparently sharing every step of the entrepreneurial rollercoaster.","beliefs":"Rómulo believes that learning by doing and engaging directly with people surpasses traditional research. He values resilience, real-world validation, and the power of community support in achieving success.","facts":"Despite not having a massive following, Rómulo managed to hit a significant milestone for 100 Vibe Coding, underscoring his belief that impact is more important than numbers.","strength":"His strengths lie in his authenticity, willingness to share both successes and setbacks, and strong focus on human-centered product validation—always prioritizing real feedback over assumptions.","weakness":"Sometimes his small following might limit his reach and influence, potentially slowing momentum unless leveraged strategically with networking and amplification.","roast":"Rómulo’s entrepreneurial dreams are so ambitious, he probably has a ToDo app idea for his ToDo app idea — all while still figuring out which button actually launches the product!","win":"Turning his first customer into over €1360 online within just 8 months, proving that persistence and real engagement pay off.","recommendation":"To grow his audience on X, Rómulo should amplify storytelling around his journey by threading his lessons learned in mini-series. Engaging his existing followers with interactive polls and challenges (like his innovative ToDo app contest) will boost interaction and eventually expand his network organically."},"created":1763491994511,"type":"the entrepreneur","id":"rogarmu8"},{"user":{"id":"1877474615104253954","name":"Constantin Luckenbach","description":"optimizing small medium businesses with ai workflow automation ⌯ free advice and insights, live on thursdays 5pm UTC with https://t.co/Pc0oWkKWwk","followers_count":578,"friends_count":296,"statuses_count":5157,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1976922925845344257/ZUYwFROL_normal.jpg","screen_name":"caluckenbach","location":"lets talk @","entities":{"description":{"urls":[{"display_url":"optimisticupdates.com","expanded_url":"https://optimisticupdates.com","url":"https://t.co/Pc0oWkKWwk","indices":[122,145]}]},"url":{"urls":[{"display_url":"luckenco.com","expanded_url":"http://luckenco.com","url":"https://t.co/YTWPqrdeBQ","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Constantin Luckenbach is a savvy entrepreneur who thrives on optimizing small and medium businesses with AI workflow automation. He blends practical advice with candid insights, offering free wisdom and engaging his audience live every Thursday. His approach is straightforward, unafraid to challenge norms to deliver real value and results.","purpose":"Constantin’s life purpose is to empower businesses to unlock their potential through smart, efficient automation and clear strategic guidance. By simplifying complex processes, he aims to help entrepreneurs and professionals achieve sustainable success without overcomplication.","beliefs":"He believes in the power of persistence, the necessity of expertise-led decision-making, and the beauty of simplicity. Constantin values practical action over paralysis by analysis and champions the idea that consistent effort and clear focus outweigh flashy complexity.","facts":"Fun fact: Despite dealing heavily with cutting-edge AI and automation, Constantin’s biggest break-through moments came when he embraced simplicity over ‘optimal’ complexity—like switching from an elaborate workout plan to a ‘retardmaxxed’ basic routine to make more gains.","strength":"His strengths lie in clear communication, pragmatic problem-solving, and motivational candor. He combines deep technical knowledge with real-world application, making him a trusted voice for business owners eager to scale efficiently.","weakness":"Constantin can sometimes come across as blunt or harsh, especially when delivering the hard truths that some might find discouraging. His tendency to ‘keep it real’ might alienate more sensitive audiences or those new to the landscape.","recommendation":"To grow his audience on X, Constantin should leverage storytelling by sharing more “before and after” success narratives from his automation projects. Engaging more with followers through Q&A sessions or threads breaking down complex AI topics simply will boost his approachable expert persona.","roast":"Constantin’s so obsessed with efficiency, he probably automates his morning coffee—just so he can spend 5 more minutes tweeting brutal truths no one asked for. Sometimes one wonders if he’s the AI or the human in this whole workflow.","win":"His biggest win is transforming clients’ businesses with automation workflows that deliver massive time savings and error reduction, providing not just quick fixes but scalable foundations for ongoing growth."},"created":1763489704082,"type":"the entrepreneur","id":"caluckenbach"},{"user":{"id":"34223501","name":"Artur Sychov ᯅ","description":"Founder & CEO @SomniumSpace | Founder @auratap_app | Investor @teslasuit, @vrgineers, @Lynx_xr, @readyplayerme, @SansarOfficial, Hypervision | @TEDx Speaker |","followers_count":12878,"friends_count":1127,"statuses_count":15453,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1986187267262529537/a-Ri0zTu_normal.jpg","screen_name":"ASychov","location":"Metaverse","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"youtube.com/@ArturTechTales","expanded_url":"https://www.youtube.com/@ArturTechTales","url":"https://t.co/8hgESuaiJn","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Artur Sychov is a visionary entrepreneur deeply embedded in the XR and tech startup ecosystems, passionately pushing the boundaries of immersive technology. As founder and CEO of Somnium Space and investor in multiple cutting-edge companies, he combines innovation with active community engagement. His tweets reflect a sharp focus on tech advancements and a candid take on industry dynamics and personalities.","purpose":"To pioneer and scale transformative XR technologies that redefine digital interaction and create immersive, boundary-pushing experiences for global audiences.","beliefs":"Artur believes that relentless innovation and bold experimentation are essential to progress, valuing creativity, resilience, and transparency in entrepreneurship. He upholds a meritocratic view where achievements speak louder than political opinions or biases, emphasizing action over criticism.","facts":"Fun fact: Despite his intense workload as a founder and investor, Artur tweets over 15,000 times, showcasing an unmatched level of engagement and thought leadership in the tech space.","strength":"Exceptional visionary leadership combined with deep industry knowledge and a robust network of investments allows him to drive forward XR innovation with authority and influence.","weakness":"His direct and sometimes confrontational style in addressing controversies or criticizing peers can polarize audiences, potentially alienating some followers who prefer a more neutral tone.","roast":"For someone tweeting like a human Twitter bot on espresso, Artur’s relentless posting frequency might just give even his VR avatars motion sickness—guess his real superpower is endurance, not just innovation!","win":"Successfully launched and established Somnium Space as a leading open metaverse platform while simultaneously spearheading investments in several breakthrough XR startups, positioning himself as a key mover in the future of immersive tech.","recommendation":"To grow his audience on X, Artur should leverage more storytelling around user experiences within Somnium Space and his portfolio companies, blending technical insights with relatable narratives. Incorporating multimedia content like short videos or behind-the-scenes vlogs could amplify engagement and humanize his tech-driven brand."},"created":1763489254754,"type":"the entrepreneur","id":"asychov"},{"user":{"id":"868664951547854848","name":"arian ghashghai","description":"investing pre-seed in weird stuff (e.g. ar/vr, robotics, ai) @EarthlingVC | ex-ai/ml engineer @Meta @RealityLabs | tifoso @ScuderiaFerrari","followers_count":7084,"friends_count":1099,"statuses_count":9842,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1492893316127477760/9B8NPAjz_normal.jpg","screen_name":"arian_ghashghai","location":"☁️","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"arian.vc","expanded_url":"https://arian.vc","url":"https://t.co/OQYCkdzSe9","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Arian is a visionary investor diving headfirst into the future with pre-seed bets on cutting-edge tech like AR/VR, robotics, and AI. Formerly an AI/ML engineer at Meta, he now fuels innovation as a VC at EarthlingVC while staying fiercely passionate about Ferrari racing. His tweets reveal a sharp mind, blending deep tech expertise with bold investment instincts.","purpose":"To accelerate the next wave of groundbreaking technologies by funding and empowering visionary founders who dare to build the ‘weird stuff’ that will redefine our future.","beliefs":"Believes that true innovation comes from taking risks on unproven ideas and people, values deep technical knowledge combined with entrepreneurial grit, and holds fast to the idea that the bold disruptors—not the cautious—shape tomorrow’s world.","facts":"Fun fact: Arian made the leap from a 'life on easy mode' engineer at Meta to a high-stakes VC chasing a 10x return, proving he’s not just in it for the comfort zone but the adventure.","strength":"Relentless curiosity for emerging tech, strong expertise in AI/ML, fearless approach to risk-taking, and a unique ability to spot startups at their infancy with breakthrough potential.","weakness":"Can sometimes undervalue the slower, steadier paths to success in favor of chasing moonshots; a high-risk appetite might mean missing out on solid, sustainable opportunities.","recommendation":"To grow his audience on X, Arian should share more behind-the-scenes stories of startup journeys and investment decision-making, balancing technical insights with relatable entrepreneur struggles. Engaging with founders’ content and amplifying under-the-radar startups would also deepen his ecosystem influence.","roast":"Arian’s tweets are like Ferrari engines—fast, loud, and guaranteed to leave many watching in the rearview mirror wondering if they missed the road to billions while stuck in traffic.","win":"Making the strategic pivot from top AI engineer at Meta to founding a VC fund that targets the strangest and most promising pre-seed tech, positioning himself as a key player in shaping future technology landscapes."},"created":1763486970966,"type":"the entrepreneur","id":"arian_ghashghai"},{"user":{"id":"78048339","name":"Doug McLaulin","description":"Chief Revenue Officer @eMeals | SaaS Growth & Marketing Strategist | Transforming insights into revenue | Passionate about scaling companies","followers_count":590,"friends_count":362,"statuses_count":3089,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1902816806126985216/4rfMjSXI_normal.jpg","screen_name":"dmclaulin","location":"Birmingham, AL","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Doug McLaulin is a driven SaaS growth and marketing strategist who thrives on transforming insights into tangible revenue. As a Chief Revenue Officer, he embodies consistency and endurance, navigating the rebuilding phases of business to scale companies successfully. His tweets reveal a pragmatic thinker who appreciates the grind and values strategic risk-taking.","purpose":"Doug’s life purpose is to scale businesses by leveraging data-driven insights and resilient leadership to drive sustainable growth. He aims to empower companies to innovate fearlessly and achieve new heights by embracing the challenge of continuous rebuilding and strategic decision-making.","beliefs":"He believes that growth is a seasonal journey demanding persistence and that success comes from making bold choices despite uncertainty. Doug values practical solutions over political popularity, embraces adaptability, and sees business as an endurance sport where showing up consistently is key.","facts":"Fun fact: Doug cleverly compares Meta’s $100M AI investment to LeBron James’ $53M salary to question where the real market value lies—highlighting his ability to blend pop culture and business insights seamlessly.","strength":"His greatest strength lies in a strategic mindset combined with relentless consistency and an ability to inspire endurance during the toughest phases of growth. Doug excels at spotting where to focus energy next and pushing organizations to scale sustainably.","weakness":"A potential weakness is that his forward-focused hustle might sometimes overlook the value of immediate engagement or community building on social media, as his tweets appear more informational than interactive.","recommendation":"To grow his audience on X, Doug should increase engagement by posing more direct questions to followers, sharing behind-the-scenes growth stories, and sparking discussions around current SaaS and marketing challenges. Adding more interactive content could boost visibility and follower connection.","roast":"Doug’s endurance game is so strong, he probably shows up to his own parties just to stay consistent—because why stop grinding when you could be relentless even in social settings? At least we know if he parties, it’s on a schedule.","win":"Doug’s biggest win is successfully scaling revenue for eMeals as Chief Revenue Officer, turning complex insights into clear, repeatable growth strategies that transform business potential into reality."},"created":1763484320169,"type":"the entrepreneur","id":"dmclaulin"},{"user":{"id":"1896626105777631232","name":"dave","description":"23 | freedom seeker | https://t.co/BG0Lw0DMaV while sharing ur progress ↳ Follow THE journey","followers_count":59,"friends_count":103,"statuses_count":306,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1983844074416123904/lE1oqHLN_normal.jpg","screen_name":"dvdcarlomagno","location":"🇮🇹","entities":{"description":{"urls":[{"display_url":"engagefa.st","expanded_url":"https://engagefa.st","url":"https://t.co/BG0Lw0DMaV","indices":[22,45]}]}}},"details":{"type":"The Entrepreneur","description":"Dave is a budding entrepreneur at the dawn of his SaaS journey, sharing authentic progress updates with a keen eye on data and engagement. With passion and persistence, he’s building a community and learning the ropes of X, fueled by early mornings and a strong drive to succeed. His content reflects determination merged with transparent hustle, inviting followers to join the ride.","purpose":"To create and grow a meaningful SaaS business, inspiring a community of indie hackers by openly sharing the ups and downs of his entrepreneurial journey and progress.","beliefs":"Dave believes in the power of consistent effort, learning from data-driven insights, and the value of community support. He holds that setbacks and low engagement aren’t failures but valuable feedback for improvement and timing.","facts":"Fun fact: Despite being new to X for only about 10 days, Dave is already analyzing platform engagement patterns deeply, showing he’s not just chasing vanity metrics but genuinely studying audience behavior!","strength":"His analytical mindset combined with raw authenticity makes Dave’s journey relatable and credible. He’s adaptive, learns quickly from data, and doesn’t shy away from sharing both his successes and stumbles.","weakness":"Early follower growth seems slow and engagement sporadic, which could challenge his momentum. Also, his self-critical moments (e.g., noting plenty of 'uhm' and 'well') might mask self-confidence that could boost impact.","recommendation":"Engage more actively with peers by replying to and sharing insightful commentary on others' posts to amplify network effects. Use threads to tell story arcs of your startup journey and sprinkle in motivational, behind-the-scenes moments to keep followers invested.","roast":"Dave’s SaaS might still be a twinkle in his code editor’s eye, but hey, at least he’s got the ‘early morning hustle’ down – nothing says ‘entrepreneur’ like turning a hotel room into a makeshift office while the world hits snooze. Just watch out: those ‘uhms’ and ‘wells’ might become your new startup’s official soundtrack!","win":"Successfully built an Italian indie hackers community and launched his SaaS landing page within just days of joining X, demonstrating impressive initiative and multitasking ability."},"created":1763482592020,"type":"the entrepreneur","id":"dvdcarlomagno"},{"user":{"id":"1957495422236368896","name":"Cherechi","description":"I’m a data professional researching #SaaS & #Apps.\nDaily breakdowns of SaaS trends, tools & ideas 💡\nTurning insights into profitable opportunities","followers_count":237,"friends_count":271,"statuses_count":751,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1970203437343350786/q813N972_normal.jpg","screen_name":"Cherebobo","location":"Calgary, Alberta","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Cherechi is a passionate data professional and SaaS researcher, dedicated to unpacking the world of apps and software tools with practical insights. With a strong focus on building and iterating SaaS products, Cherechi blends deep data expertise with an entrepreneurial spirit to create valuable opportunities. Always learning and sharing publicly, Cherechi invites others on the journey to innovate and grow together.","purpose":"To transform data-driven insights into actionable SaaS products that simplify complex workflows and generate profitable opportunities, all while fostering a community of builders and learners.","beliefs":"Cherechi believes in the power of consistent learning, shipping fast to gather early feedback, and the fundamentals of solving clear problems. Success is a journey built on momentum, collaboration, and shared knowledge, rather than chasing flashy, breakthrough hype.","facts":"Fun fact: Cherechi hasn’t launched their own SaaS product yet but is already deeply embedded in the community by researching, building publicly, and learning intensively from existing founders.","strength":"A sharp analytical mindset combined with hands-on experience in data engineering enables Cherechi to dissect SaaS trends and build products grounded in real user needs. Their openness to share wins and failures while fostering community support is a strong growth driver.","weakness":"As an emerging entrepreneur still preparing to launch, Cherechi might struggle with scaling visibility due to having a very small follower base and limited engagement so far, making it harder to leverage social proof.","recommendation":"To grow their audience on X, Cherechi should leverage storytelling around their build-in-public journey with regular updates, engage more actively with SaaS and startup communities via replies and collaborations, and consider hosting or participating in Twitter Spaces relevant to their niche to build authentic connections.","roast":"Cherechi’s follower count is so close to zero, even a SaaS algorithm would struggle to find them — guess all that manifesting might need a software patch update! At this rate, their next product might launch before their twitter influence does.","win":"Despite starting from zero followers, Cherechi has successfully positioned themselves as a dedicated SaaS researcher and community builder, attracting attention through insightful daily breakdowns and authentic public documentation of their entrepreneurial journey."},"created":1763481737318,"type":"the entrepreneur","id":"cherebobo"},{"user":{"id":"1529073728872599553","name":"Kristen | Growth","description":"Indie hacker & Notion creator turned ghostwriter | Helping startup leaders grow, sell, and build influence through writing. ✉️ DMs open","followers_count":4759,"friends_count":1009,"statuses_count":4336,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1985695672478441472/nz4EqD9W_normal.jpg","screen_name":"KristenInMotion","location":"","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Kristen is an indie hacker and Notion guru turned ghostwriter, dedicated to helping startup leaders explode their growth and boost their influence through the power of strategic writing. With a prolific tweeting habit, she offers insider productivity templates that fuel superhuman efficiency. Her approach is direct, accessible, and designed to build a community of ambitious founders hungry for growth.","purpose":"Kristen’s life purpose revolves around empowering startup leaders to accelerate their business success by providing practical, high-impact productivity tools and writing strategies that drive growth and influence.","beliefs":"She believes that actionable knowledge and accessible tools fuel transformation, that consistency in effort leads to breakthrough results, and that sharing value openly creates authentic connections and mutual growth in the entrepreneur community.","facts":"Fun fact: Kristen deletes her high-performing tweets after 24 hours of offering exclusive productivity templates for free—creating urgency and exclusivity that keeps her community engaged and hungry for more!","strength":"Her strength lies in her ability to craft and share highly valuable, actionable content that directly addresses her audience’s pain points—backed by an engaging call-to-action that fosters rapid community growth and interaction.","weakness":"Her potential weakness is a repetitive content format which might cause audience fatigue over time if not refreshed with more variety or depth beyond the free template giveaways.","roast":"Kristen’s tweet game is so laser-focused on 'superhuman productivity' that I’m half expecting her to ghostwrite my entire life schedule—just don’t ask her to stop deleting her own tweets; she’s clearly afraid of commitment.","win":"Kristen’s biggest win is turning her expertise in Notion and indie hacking into a thriving ghostwriting business that supports startup leaders while building an engaged, value-driven community on social media.","recommendation":"To grow her audience on X, Kristen should diversify her content by incorporating success stories or client testimonials showcasing the real-world impact of her templates, alongside interactive Q&A threads or mini-tutorials that invite deeper engagement beyond free 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Lead form with an offer.\n\n\"Schedule Service\" gets ignored.\n\n\"Claim Your $50 Off Coupon\" gets clicks.\n\nGive them a reason to fill it out right now.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981314757719449698","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981314781245296950","view_count":773,"bookmark_count":2,"created_at":1761217229000,"favorite_count":8,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981314700907618383","full_text":"Everything else goes below the fold.\n\nYour process, about us, service list, testimonials.\n\nAll important, but not critical enough to be in the hero.\n\nMost visitors decide in 3 seconds if they'll call you.\n\nMake those 3 seconds count.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981314769467691120","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,264],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"sustain-media.com","expanded_url":"https://sustain-media.com/","url":"https://t.co/qX3d0qOVFl","indices":[241,264]}],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1981314793039642935","view_count":685,"bookmark_count":5,"created_at":1761217232000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981314700907618383","full_text":"Note: I didn't build Stan's AC website, it's just a good example of a well converting SMB site.\n\nIf you want my help improving your site's conversion rate and getting more phone calls, book a time to speak with me at the bottom of the page: https://t.co/qX3d0qOVFl","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981314781245296950","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"222534618","name":"Jason Noel","screen_name":"jasonjnoel","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"jasonjnoel","lang":"en","retweeted":false,"fact_check":null,"id":"1981461277395317205","view_count":188,"bookmark_count":0,"created_at":1761252156000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981314700907618383","full_text":"@jasonjnoel Video at the top is interesting! Feel like it might be a little cluttered but lot of good conversion elements","in_reply_to_user_id_str":"222534618","in_reply_to_status_id_str":"1981455326131212686","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1025386772","name":"Boris Vujanović","screen_name":"bvujanov","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"bvujanov","lang":"en","retweeted":false,"fact_check":null,"id":"1981420455992131589","view_count":201,"bookmark_count":0,"created_at":1761242424000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981314700907618383","full_text":"@bvujanov It's been working really well for conversions","in_reply_to_user_id_str":"1025386772","in_reply_to_status_id_str":"1981396967327752680","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458885513969766","view_count":382,"bookmark_count":2,"created_at":1761251586000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"1. One generic service page won't rank in multiple cities.\n\nGoogle matches search intent to page content.\n\nSomeone searching \"drain cleaning Round Rock\" wants a page ABOUT drain cleaning IN Round Rock.\n\nNot a generic page that mentions 10 cities.\n\nYour competitor with a dedicated Round Rock page will outrank you every time.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981458873409294620","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458897329434976","view_count":343,"bookmark_count":1,"created_at":1761251589000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"2. Build a service page for every city and service combination.\n\nIf you serve 8 cities and offer 5 main services, you need 40 pages.\n\nStructure: /service-areas/[city]/[service]\n\nExamples:\n/service-areas/austin/emergency-plumber\n/service-areas/pflugerville/water-heater-repair\n/service-areas/round-rock/drain-cleaning\n\nEach URL targets one specific search.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981458885513969766","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,298],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458909136375826","view_count":291,"bookmark_count":1,"created_at":1761251592000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"3. Every page needs service info AND local info.\n\nService details:\n> What's included\n> How long it takes\n> Outcomes\n> Pricing or price ranges\n> Response time to that area\n> Warranty info\n\nLocal details:\n> Common issues in that city\n> Neighborhoods you serve there\n> Local landmarks + distance from your shop\n> Reviews from customers in that area\n> Driving directions to your business\n\nThis shows Google you're genuinely relevant to that location.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981458897329434976","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,295],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458921190744170","view_count":240,"bookmark_count":0,"created_at":1761251595000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"4. Make each page unique.\n\nDon't copy/paste and just swap the city name.\n\nGoogle will penalize duplicate content.\n\nChange:\n> The intro paragraph\n> Local references\n> Customer examples\n> Photos from jobs in that area\n> Unique driving directions from that locations\n\nTakes more work upfront but the rankings are worth it.","in_reply_to_user_id_str":"1894808255630905344","in_reply_to_status_id_str":"1981458909136375826","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"noahiglerSEO","lang":"en","retweeted":false,"fact_check":null,"id":"1981458933178126835","view_count":326,"bookmark_count":0,"created_at":1761251598000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"5. 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you're struggling to break into the top 3 results on Google, you probably want to watch this video.\n\nI go over how to fix 3 SEO mistakes you probably have...\n\nSearch \"Noah Igler SEO\" on Youtube to watch. https://t.co/y7DN0BbzRR","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1818085259038068736","name":"Pulse Docs YouTube","screen_name":"PulseDocs","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"PulseDocs","lang":"en","retweeted":false,"fact_check":null,"id":"1981794539934457904","view_count":49,"bookmark_count":0,"created_at":1761331612000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981314700907618383","full_text":"@PulseDocs 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The way to avoid cannibalization is very unique content. Few global sections, talk about the local area, etc","in_reply_to_user_id_str":"77118134","in_reply_to_status_id_str":"1981679203217981562","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,85],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"324560399","name":"James Houchin","screen_name":"JamesHouchin","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"JamesHouchin","lang":"en","retweeted":false,"fact_check":null,"id":"1981734424547856616","view_count":53,"bookmark_count":0,"created_at":1761317280000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"@JamesHouchin It all comes down to being very intentional about making content unique","in_reply_to_user_id_str":"324560399","in_reply_to_status_id_str":"1981734259841704356","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1540104209093255168","name":"Rivers","screen_name":"Rivers_ETH","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"Rivers_ETH","lang":"en","retweeted":false,"fact_check":null,"id":"1981843141994156529","view_count":12,"bookmark_count":0,"created_at":1761343200000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1981458873409294620","full_text":"@Rivers_ETH Primarily human content, depending on the website.\n\nUnique, unique, unique to keep rankings. 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website actually needs:\n\n1. Homepage\n\n> Clear headline with your service + city\n> Big call button\n> Your star rating visible\n> Lead form with an offer\n\nThat's the formula\n\n2. One location page per city you serve.\n\nNot one page listing all your cities.\n\nIndividual pages.\n\n> Plano gets its own page\n> Frisco gets its own page\n> McKinney gets its own page\n\n3. One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more calls.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":6,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,298],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356709612364061","view_count":1084,"bookmark_count":34,"created_at":1761942481000,"favorite_count":19,"quote_count":0,"reply_count":6,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1984356709612364061","full_text":"Blogging won't bring you local customers.\n\nHere's what brings customers:\n> Ranking in Map Pack (where 70% click)\n> GBP name with keyword (DBA)\n> Correct primary category for main service\n> 4-7 reviews weekly\n> Reviews mentioning your service and city\n> Reply to every review in 24 hours\n> NAP matching on 80+ quality 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careful with agencies that require long-term contracts.\n\nHere's why it matters:\n\nWhen an agency locks you into 12 months upfront, there's less pressure on them to deliver quickly.\n\nYou're committed either way.\n\nI've seen businesses stuck paying for months with minimal results because the contract kept them there.\n\nNot saying all contract-based agencies are bad.\n\nSome have legitimate reasons for longer commitments.\n\nIf they genuinely do good work, it will increase the chance their clients get results (and them a good case study).\n\nBut it's worth asking why they need it.\n\nGood results should be what keeps clients around.\n\nA few obvious questions to ask before signing with an agency:\n> \"What's your cancellation policy?\"\n> \"How soon should I expect to see ranking improvements?\" (Within weeks is unrealistic)\n> \"What happens if results don't come?\"\n\nTheir answers tell you a lot.\n\nI like to incentivize commitment because SEO does take time.\n\nBut we do 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Built strategic citations (not 300 random ones).\n\nWe built all the major directories (Google, Bing, Apple Maps, Yelp, BBB).\n\nWe went a little more niche with 30 HVAC-specific sites (ACCA, contractor platforms, home service directories).\n\n14 local directories (chamber of commerce, city listings, local news).\n\n13 utility contractor lists and HOA sites.\n\nEvery citation: exact same NAP (name, address, phone), website link, consistent description.\n\nSubmitted every URL to our indexing tool and had about 95% success rate.\n\nUnindexed citations don't count.\n\nGoogle started seeing them as established and 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forward","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985096835707580798","view_count":3725,"bookmark_count":21,"created_at":1762118941000,"favorite_count":31,"quote_count":0,"reply_count":4,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1985096835707580798","full_text":"Traveling makes me remember that you can rank top 3 in most parts of the world EASILY.\n\nSEO/home service Twitter is a bubble.\n\n80% of us operate in tier 1 and 2 cities.\n\nSuper competitive.\n\nSome businesses have thousands of Google reviews.\n\nBut ranking #1 in most cities 25-75k population is still a blue ocean.\n\nAll you need is 10 reviews per month and a decent GBP.\n\nMaybe some citations.\n\nIf you pick up the phone, you'll beat 90% of the competition.\n\nCrazy.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1136000572400816128","name":"DigitalAdam7","screen_name":"BlindVote","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"BlindVote","lang":"en","retweeted":false,"fact_check":null,"id":"1984993497389437328","view_count":159,"bookmark_count":0,"created_at":1762094303000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@BlindVote Hate to see them 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1,000…","in_reply_to_user_id_str":"1642902444987260931","in_reply_to_status_id_str":"1984972140509069590","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":8,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985315781014683886","view_count":5328,"bookmark_count":123,"created_at":1762171142000,"favorite_count":64,"quote_count":1,"reply_count":6,"retweet_count":8,"user_id_str":"1894808255630905344","conversation_id_str":"1985315781014683886","full_text":"Your service area pages are probably hurting your rankings.\n\nHere's why:\n\nMost businesses build one page and list 15 cities on it.\n\n\"We serve Austin, Round Rock, Cedar Park, Georgetown...\"\n\nGoogle sees this and thinks:\n\n\"Which city are you actually in?\"\n\nThe fix is simple but takes work.\n\nBuild at least one dedicated service page per city:\n> /service-areas/austin/plumbing\n> /service-areas/round-rock/plumbing\n> /service-areas/cedar-park/plumbing\n\nEach page needs:\n> Unique content about that specific area\n> Common problems in that city\n> Neighborhoods you serve there\n> Real photos from jobs in that location\n> Driving directions to your business\n> Reviews from customers in that area\n\nYes, this means more pages.\n\nYes, it takes longer to build.\n\nBut it works.\n\nBuild dedicated pages for each location.\n\nMatch your content to what people actually search for.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1025386772","name":"Boris Vujanović","screen_name":"bvujanov","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"bvujanov","lang":"en","retweeted":false,"fact_check":null,"id":"1985152171000881628","view_count":18,"bookmark_count":0,"created_at":1762132134000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@bvujanov Think so? That’s where 50% of mine are","in_reply_to_user_id_str":"1025386772","in_reply_to_status_id_str":"1985119942044463402","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,77],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"507504153","name":"Jesse Nickles","screen_name":"jessuppi","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"jessuppi","lang":"en","retweeted":false,"fact_check":null,"id":"1985152435477000291","view_count":33,"bookmark_count":0,"created_at":1762132197000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@jessuppi A year usually gives me enough time to decide if it’s worth keeping","in_reply_to_user_id_str":"507504153","in_reply_to_status_id_str":"1985060943773204708","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1062034323249881088","name":"Himanshu Kumar","screen_name":"codewithimanshu","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"codewithimanshu","lang":"und","retweeted":false,"fact_check":null,"id":"1985198687090331746","view_count":9,"bookmark_count":0,"created_at":1762143224000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@codewithimanshu 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him","in_reply_to_user_id_str":"1847061887198154753","in_reply_to_status_id_str":"1985171449594917352","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4637893825","name":"Rogue Cookers","screen_name":"RogueCookers","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"RogueCookers","lang":"en","retweeted":false,"fact_check":null,"id":"1985152691837014226","view_count":17,"bookmark_count":0,"created_at":1762132258000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@RogueCookers We’re not hoarding, it’s 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it","in_reply_to_user_id_str":"1076688217364221952","in_reply_to_status_id_str":"1986613494406651932","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,35],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1692869676492079105","name":"Razvan (Alex) Grigoriciuc","screen_name":"buildwithrazvan","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"buildwithrazvan","lang":"en","retweeted":false,"fact_check":null,"id":"1986825193604710502","view_count":123,"bookmark_count":0,"created_at":1762531014000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1986546144638562344","full_text":"@buildwithrazvan The people love 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helpful","in_reply_to_user_id_str":"191591129","in_reply_to_status_id_str":"1986817250070802481","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":1,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987127470672449972","view_count":241,"bookmark_count":2,"created_at":1762603082000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987127470672449972","full_text":"Your Google Business Profile isn't ranking because you picked the wrong primary category.\n\nI see this constantly.\n\nRemodeling company listed as \"Handyman\"\n\nWay too broad.\n\nGoogle needs to know your exact service to match you to searches.\n\nChange it today.\n\nGo specific:\n\nNot \"Contractor\" → 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did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut 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Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":3,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":1,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 citations total.\n\nStart 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landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":0,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what happens.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":10,"startTime":1763164800000,"endTime":1763251200000,"tweets":[{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989664434164568289","view_count":2258,"bookmark_count":55,"created_at":1763207941000,"favorite_count":27,"quote_count":1,"reply_count":3,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989664434164568289","full_text":"I rarely post about basic SEO (on-page/technical).\n\nThis is the content all your favorite SEO gurus always push.\n\nAnd it's not as exciting as \"we made this client $200k.\"\n\nBut the fundamentals are why those results happen.\n\nYou can't skip the boring stuff and expect to rank.\n\nHere's the on-page checklist every service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive design\n> Test on your actual phone (not just mobile version of inspect element)\n\nThese aren't sexy.\n\nBut a business with perfect fundamentals will outrank a business with fancy backlinks and bad technical SEO every time.\n\nSee this WAY too often.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989808381943792042","view_count":8838,"bookmark_count":21,"created_at":1763242261000,"favorite_count":46,"quote_count":1,"reply_count":7,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"Your website can be ugly and still convert at 8%.\n\nYour GBP can be perfectly optimized and convert at 0%.\n\nThe difference is answering your phone.\n\nI've seen contractors with terrible websites close $500k per year from Google.\n\nOnly because they pick up every single call on the first ring.\n\nSEO gets people to call you.\n\nYour phone skills determine if they actually choose 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past 2 weeks at Sustain.\n\n> Hired two \"killers\" for strategic roles\n> Paid for 12 hours of consulting from 4 different SEOs (all better than myself)\n> New link building method unlocked (it's crushing)\n> Moved the agency to a new CRM\n> Helped off-board 3 new clients from large agencies who got \"complacent\"\n> Hit month 3 with two clients and both of their calls have doubled\n> Started work with our November clients (phase group structure)\n> ^ We no longer take on clients right away, instead we schedule their start date for our next available \"phase group\"\n> ^ Allows us to expand team/ops if needed before starting with a company instead of over-selling\n> Turned 24\n> Forever grateful for the team and client base we are building\n> Currently in Asia for work/conference\n\nYes, this is me working at a beach club while my clients are sleeping.\n\nNo, that's not my normal office.\n\nThe house music was good.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"716827299551662080","name":"Robert o' Trades","screen_name":"carpenterRobOH","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"carpenterRobOH","lang":"en","retweeted":false,"fact_check":null,"id":"1989992843801436472","view_count":108,"bookmark_count":0,"created_at":1763286240000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@carpenterRobOH Low barrier to entry in my opinion","in_reply_to_user_id_str":"716827299551662080","in_reply_to_status_id_str":"1989810419205050462","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-18","value":2,"startTime":1763337600000,"endTime":1763424000000,"tweets":[{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990390472406344087","view_count":12011,"bookmark_count":182,"created_at":1763381042000,"favorite_count":93,"quote_count":0,"reply_count":1,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1990390472406344087","full_text":"This roofing company has spent ~$35k with us.\n\nThey've closed over $350k in the past 5 months.\n\nHere's the local signal stacking system we used:","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,298],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990481069624401978","view_count":883,"bookmark_count":11,"created_at":1763402643000,"favorite_count":14,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1990481069624401978","full_text":"As a business owner trying to DIY your SEO, don't waste your time on these:\n\n> Advanced link building\n> Building service area pages\n> Manually writing page content\n> Manually building citations\n> Blogging\n> CTR manipulation\n\nAll you should do is get reviews.\n\nConsistent, quality, 5 star reviews will rank you quicker than anything above.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,68],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1795078135236755456","name":"Philip Ghezelbash | SaaS SEO, Link Building","screen_name":"philghz","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"philghz","lang":"en","retweeted":false,"fact_check":null,"id":"1990433058760343862","view_count":11,"bookmark_count":0,"created_at":1763391196000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@philghz Exactly. That’s why we only try to work with good operators","in_reply_to_user_id_str":"1795078135236755456","in_reply_to_status_id_str":"1990376763722277342","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1919994778298527744","name":"Piyush Saxena","screen_name":"Piyush_SEO","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"Piyush_SEO","lang":"en","retweeted":false,"fact_check":null,"id":"1990226628950335751","view_count":43,"bookmark_count":0,"created_at":1763341979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@Piyush_SEO Exactly","in_reply_to_user_id_str":"1919994778298527744","in_reply_to_status_id_str":"1990101080030806139","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,78],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1379550971655675904","name":"CREDebtGuy","screen_name":"allaboutCREdebt","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"allaboutCREdebt","lang":"en","retweeted":false,"fact_check":null,"id":"1990304534972010592","view_count":24,"bookmark_count":0,"created_at":1763360553000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@allaboutCREdebt Depends on how competitive your market is. Feel free to DM me","in_reply_to_user_id_str":"1379550971655675904","in_reply_to_status_id_str":"1990299531733524963","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-19","value":0,"startTime":1763424000000,"endTime":1763510400000,"tweets":[]}],"nbookmarks":[{"label":"2025-10-20","value":0,"startTime":1760832000000,"endTime":1760918400000,"tweets":[]},{"label":"2025-10-21","value":7,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,216],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980317343608901668","view_count":1191,"bookmark_count":7,"created_at":1760979421000,"favorite_count":26,"quote_count":0,"reply_count":4,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1980317343608901668","full_text":"If your service business has under 50 reviews, stop wasting time on link building.\n\nYou won't outrank competitors with 300+ reviews no matter how many backlinks you build.\n\nGet reviews first.\n\nEverything else second.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":3,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979292609831985163","quoted_status_permalink":{"url":"https://t.co/Qb0Aex2ejW","expanded":"https://twitter.com/1652227323700338688/status/1979292609831985163","display":"x.com/16522273237003…"},"retweeted":false,"fact_check":null,"id":"1980589138853392794","view_count":172,"bookmark_count":3,"created_at":1761044222000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1980589138853392794","full_text":"Your blog posts aren't supposed to get you customers.\n\nThey're supposed to make your service pages rank higher.\n\nMost service businesses have this backwards.\n\nHere's what blogs actually do for local SEO:\n\nThey pass link juice to your money pages.\n\nYour \"Water Heater Repair Dallas\" page needs authority to rank.\n\nGoogle looks at how many internal links point to it.\n\nA blog post titled \"5 Signs Your Water Heater is Failing in Dallas\" links directly to that service page.\n\nNow your money page has more internal authority.\n\nThat's the entire point.\n\nIf your agency tells you their blogs will get you customers, you might be getting rinsed.\n\nWrite blogs that naturally link to your service pages.\n\nIf you offer drain cleaning in Austin, write:\n> \"How to Prevent Clogged Drains in Austin Homes\"\n> \"3 Reasons Austin Residents Need Professional Drain Cleaning\"\n\nEach post links to your \"Drain Cleaning Austin\" page 2-3 times.\n\nGoogle sees those internal links and pushes your service page up.\n\nStop writing random blogs hoping they'll rank and bring customers.\n\nThey 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One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more calls.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":34,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,298],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984356709612364061","view_count":1084,"bookmark_count":34,"created_at":1761942481000,"favorite_count":19,"quote_count":0,"reply_count":6,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1984356709612364061","full_text":"Blogging won't bring you local customers.\n\nHere's what brings customers:\n> Ranking in Map Pack (where 70% click)\n> GBP name with keyword (DBA)\n> Correct primary category for main service\n> 4-7 reviews weekly\n> Reviews mentioning your service and city\n> Reply to every review in 24 hours\n> NAP matching on 80+ quality 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careful with agencies that require long-term contracts.\n\nHere's why it matters:\n\nWhen an agency locks you into 12 months upfront, there's less pressure on them to deliver quickly.\n\nYou're committed either way.\n\nI've seen businesses stuck paying for months with minimal results because the contract kept them there.\n\nNot saying all contract-based agencies are bad.\n\nSome have legitimate reasons for longer commitments.\n\nIf they genuinely do good work, it will increase the chance their clients get results (and them a good case study).\n\nBut it's worth asking why they need it.\n\nGood results should be what keeps clients around.\n\nA few obvious questions to ask before signing with an agency:\n> \"What's your cancellation policy?\"\n> \"How soon should I expect to see ranking improvements?\" (Within weeks is unrealistic)\n> \"What happens if results don't come?\"\n\nTheir answers tell you a lot.\n\nI like to incentivize commitment because SEO does take time.\n\nBut we do 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Built strategic citations (not 300 random ones).\n\nWe built all the major directories (Google, Bing, Apple Maps, Yelp, BBB).\n\nWe went a little more niche with 30 HVAC-specific sites (ACCA, contractor platforms, home service directories).\n\n14 local directories (chamber of commerce, city listings, local news).\n\n13 utility contractor lists and HOA sites.\n\nEvery citation: exact same NAP (name, address, phone), website link, consistent description.\n\nSubmitted every URL to our indexing tool and had about 95% success rate.\n\nUnindexed citations don't count.\n\nGoogle started seeing them as established and 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1,000…","in_reply_to_user_id_str":"1642902444987260931","in_reply_to_status_id_str":"1984972140509069590","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":123,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985315781014683886","view_count":5328,"bookmark_count":123,"created_at":1762171142000,"favorite_count":64,"quote_count":1,"reply_count":6,"retweet_count":8,"user_id_str":"1894808255630905344","conversation_id_str":"1985315781014683886","full_text":"Your service area pages are probably hurting your rankings.\n\nHere's why:\n\nMost businesses build one page and list 15 cities on it.\n\n\"We serve Austin, Round Rock, Cedar Park, Georgetown...\"\n\nGoogle sees this and thinks:\n\n\"Which city are you actually in?\"\n\nThe fix is simple but takes work.\n\nBuild at least one dedicated service page per city:\n> /service-areas/austin/plumbing\n> /service-areas/round-rock/plumbing\n> /service-areas/cedar-park/plumbing\n\nEach page needs:\n> Unique content about that specific area\n> Common problems in that city\n> Neighborhoods you serve there\n> Real photos from jobs in that location\n> Driving directions to your business\n> Reviews from customers in that area\n\nYes, this means more pages.\n\nYes, it takes longer to build.\n\nBut it works.\n\nBuild dedicated pages for each location.\n\nMatch your content to what people actually search for.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1025386772","name":"Boris Vujanović","screen_name":"bvujanov","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"bvujanov","lang":"en","retweeted":false,"fact_check":null,"id":"1985152171000881628","view_count":18,"bookmark_count":0,"created_at":1762132134000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@bvujanov Think so? That’s where 50% of mine are","in_reply_to_user_id_str":"1025386772","in_reply_to_status_id_str":"1985119942044463402","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,77],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"507504153","name":"Jesse Nickles","screen_name":"jessuppi","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"jessuppi","lang":"en","retweeted":false,"fact_check":null,"id":"1985152435477000291","view_count":33,"bookmark_count":0,"created_at":1762132197000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@jessuppi A year usually gives me enough time to decide if it’s worth 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him","in_reply_to_user_id_str":"1847061887198154753","in_reply_to_status_id_str":"1985171449594917352","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4637893825","name":"Rogue Cookers","screen_name":"RogueCookers","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"RogueCookers","lang":"en","retweeted":false,"fact_check":null,"id":"1985152691837014226","view_count":17,"bookmark_count":0,"created_at":1762132258000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@RogueCookers We’re not hoarding, it’s 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gambling","in_reply_to_user_id_str":"130779255","in_reply_to_status_id_str":"1985179802815643723","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"734988799","name":"SeoSaurace","screen_name":"DragonWarriorr2","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"DragonWarriorr2","lang":"und","retweeted":false,"fact_check":null,"id":"1985152538329726979","view_count":10,"bookmark_count":0,"created_at":1762132222000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@DragonWarriorr2 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helpful","in_reply_to_user_id_str":"191591129","in_reply_to_status_id_str":"1986817250070802481","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":5,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987127470672449972","view_count":241,"bookmark_count":2,"created_at":1762603082000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987127470672449972","full_text":"Your Google Business Profile isn't ranking because you picked the wrong primary category.\n\nI see this constantly.\n\nRemodeling company listed as \"Handyman\"\n\nWay too broad.\n\nGoogle needs to know your exact service to match you to searches.\n\nChange it today.\n\nGo specific:\n\nNot \"Contractor\" → \"Plumber\"\n\nYour rankings can JUMP from this one change.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,286],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987272171010596968","view_count":105,"bookmark_count":3,"created_at":1762637581000,"favorite_count":5,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1987272171010596968","full_text":"If I could only do one thing consistently to rank higher on Google, it's getting more reviews.\n\nAssuming my GBP and website are setup well, reviews are probably the biggest DIY needle mover.\n\nHere's a list of low leverage DIY SEO tasks:\n> Manually making location pages\n> Manually building citations\n> Doing backlink outreach\n> Making advanced schema\n> Writing 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worked with 60+ local service businesses over the last three years.\n\nOne thing stands out:\n\nThe owners who continually grow aren't the ones with the biggest budgets.\n\nThey're the ones who actually care about their customer experience.\n\nSounds basic, but it matters.\n\nThe plumber who trains his techs to ask for reviews in person gets 3x more than the guy sending automated texts.\n\nThe HVAC company that responds to every review in 24 hours ranks higher than competitors with a higher link budget.\n\nThe roofer who consistently posts real job photos weekly outperforms the one with a prettier website.\n\nGoogle's algorithm rewards businesses that customers trust.\n\nYou can't fake that with SEO tricks.\n\nI can build you the best service area pages in your market.\n\nI can get your GBP dialed in perfectly.\n\nBut if you don't pick up the phone when it rings, none of it matters.\n\nLocal SEO amplifies good service.\n\nIt doesn't fix bad service.\n\nThat's why I only work with 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did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut 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Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":7,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":33,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 citations total.\n\nStart 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landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":14,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what happens.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":76,"startTime":1763164800000,"endTime":1763251200000,"tweets":[{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989664434164568289","view_count":2258,"bookmark_count":55,"created_at":1763207941000,"favorite_count":27,"quote_count":1,"reply_count":3,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989664434164568289","full_text":"I rarely post about basic SEO (on-page/technical).\n\nThis is the content all your favorite SEO gurus always push.\n\nAnd it's not as exciting as \"we made this client $200k.\"\n\nBut the fundamentals are why those results happen.\n\nYou can't skip the boring stuff and expect to rank.\n\nHere's the on-page checklist every service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive design\n> Test on your actual phone (not just mobile version of inspect element)\n\nThese aren't sexy.\n\nBut a business with perfect fundamentals will outrank a business with fancy backlinks and bad technical SEO every time.\n\nSee this WAY too often.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989808381943792042","view_count":8838,"bookmark_count":21,"created_at":1763242261000,"favorite_count":46,"quote_count":1,"reply_count":7,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"Your website can be ugly and still convert at 8%.\n\nYour GBP can be perfectly optimized and convert at 0%.\n\nThe difference is answering your phone.\n\nI've seen contractors with terrible websites close $500k per year from Google.\n\nOnly because they pick up every single call on the first ring.\n\nSEO gets people to call you.\n\nYour phone skills determine if they actually choose 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past 2 weeks at Sustain.\n\n> Hired two \"killers\" for strategic roles\n> Paid for 12 hours of consulting from 4 different SEOs (all better than myself)\n> New link building method unlocked (it's crushing)\n> Moved the agency to a new CRM\n> Helped off-board 3 new clients from large agencies who got \"complacent\"\n> Hit month 3 with two clients and both of their calls have doubled\n> Started work with our November clients (phase group structure)\n> ^ We no longer take on clients right away, instead we schedule their start date for our next available \"phase group\"\n> ^ Allows us to expand team/ops if needed before starting with a company instead of over-selling\n> Turned 24\n> Forever grateful for the team and client base we are building\n> Currently in Asia for work/conference\n\nYes, this is me working at a beach club while my clients are sleeping.\n\nNo, that's not my normal office.\n\nThe house music was good.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"716827299551662080","name":"Robert o' Trades","screen_name":"carpenterRobOH","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"carpenterRobOH","lang":"en","retweeted":false,"fact_check":null,"id":"1989992843801436472","view_count":108,"bookmark_count":0,"created_at":1763286240000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@carpenterRobOH Low barrier to entry in my opinion","in_reply_to_user_id_str":"716827299551662080","in_reply_to_status_id_str":"1989810419205050462","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-18","value":193,"startTime":1763337600000,"endTime":1763424000000,"tweets":[{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990390472406344087","view_count":12011,"bookmark_count":182,"created_at":1763381042000,"favorite_count":93,"quote_count":0,"reply_count":1,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1990390472406344087","full_text":"This roofing company has spent ~$35k with us.\n\nThey've closed over $350k in the past 5 months.\n\nHere's the local signal stacking system we used:","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,298],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990481069624401978","view_count":883,"bookmark_count":11,"created_at":1763402643000,"favorite_count":14,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1990481069624401978","full_text":"As a business owner trying to DIY your SEO, don't waste your time on these:\n\n> Advanced link building\n> Building service area pages\n> Manually writing page content\n> Manually building citations\n> Blogging\n> CTR manipulation\n\nAll you should do is get reviews.\n\nConsistent, quality, 5 star reviews will rank you quicker than anything above.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,68],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1795078135236755456","name":"Philip Ghezelbash | SaaS SEO, Link Building","screen_name":"philghz","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"philghz","lang":"en","retweeted":false,"fact_check":null,"id":"1990433058760343862","view_count":11,"bookmark_count":0,"created_at":1763391196000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@philghz Exactly. That’s why we only try to work with good operators","in_reply_to_user_id_str":"1795078135236755456","in_reply_to_status_id_str":"1990376763722277342","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1919994778298527744","name":"Piyush Saxena","screen_name":"Piyush_SEO","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"Piyush_SEO","lang":"en","retweeted":false,"fact_check":null,"id":"1990226628950335751","view_count":43,"bookmark_count":0,"created_at":1763341979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@Piyush_SEO Exactly","in_reply_to_user_id_str":"1919994778298527744","in_reply_to_status_id_str":"1990101080030806139","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,78],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1379550971655675904","name":"CREDebtGuy","screen_name":"allaboutCREdebt","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"allaboutCREdebt","lang":"en","retweeted":false,"fact_check":null,"id":"1990304534972010592","view_count":24,"bookmark_count":0,"created_at":1763360553000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@allaboutCREdebt Depends on how competitive your market is. Feel free to DM me","in_reply_to_user_id_str":"1379550971655675904","in_reply_to_status_id_str":"1990299531733524963","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-19","value":0,"startTime":1763424000000,"endTime":1763510400000,"tweets":[]}],"nretweets":[{"label":"2025-10-20","value":0,"startTime":1760832000000,"endTime":1760918400000,"tweets":[]},{"label":"2025-10-21","value":3,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,216],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980317343608901668","view_count":1191,"bookmark_count":7,"created_at":1760979421000,"favorite_count":26,"quote_count":0,"reply_count":4,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1980317343608901668","full_text":"If your service business has under 50 reviews, stop wasting time on link building.\n\nYou won't outrank competitors with 300+ reviews no matter how many backlinks you build.\n\nGet reviews first.\n\nEverything else second.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":0,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979292609831985163","quoted_status_permalink":{"url":"https://t.co/Qb0Aex2ejW","expanded":"https://twitter.com/1652227323700338688/status/1979292609831985163","display":"x.com/16522273237003…"},"retweeted":false,"fact_check":null,"id":"1980589138853392794","view_count":172,"bookmark_count":3,"created_at":1761044222000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1980589138853392794","full_text":"Your blog posts aren't supposed to get you customers.\n\nThey're supposed to make your service pages rank higher.\n\nMost service businesses have this backwards.\n\nHere's what blogs actually do for local SEO:\n\nThey pass link juice to your money pages.\n\nYour \"Water Heater Repair Dallas\" page needs authority to rank.\n\nGoogle looks at how many internal links point to it.\n\nA blog post titled \"5 Signs Your Water Heater is Failing in Dallas\" links directly to that service page.\n\nNow your money page has more internal authority.\n\nThat's the entire point.\n\nIf your agency tells you their blogs will get you customers, you might be getting rinsed.\n\nWrite blogs that naturally link to your service pages.\n\nIf you offer drain cleaning in Austin, write:\n> \"How to Prevent Clogged Drains in Austin Homes\"\n> \"3 Reasons Austin Residents Need Professional Drain Cleaning\"\n\nEach post links to your \"Drain Cleaning Austin\" page 2-3 times.\n\nGoogle sees those internal links and pushes your service page up.\n\nStop writing random blogs hoping they'll rank and bring customers.\n\nThey 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One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more 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Built strategic citations (not 300 random ones).\n\nWe built all the major directories (Google, Bing, Apple Maps, Yelp, BBB).\n\nWe went a little more niche with 30 HVAC-specific sites (ACCA, contractor platforms, home service directories).\n\n14 local directories (chamber of commerce, city listings, local news).\n\n13 utility contractor lists and HOA sites.\n\nEvery citation: exact same NAP (name, address, phone), website link, consistent description.\n\nSubmitted every URL to our indexing tool and had about 95% success rate.\n\nUnindexed citations don't count.\n\nGoogle started seeing them as established and 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1,000…","in_reply_to_user_id_str":"1642902444987260931","in_reply_to_status_id_str":"1984972140509069590","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":8,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985315781014683886","view_count":5328,"bookmark_count":123,"created_at":1762171142000,"favorite_count":64,"quote_count":1,"reply_count":6,"retweet_count":8,"user_id_str":"1894808255630905344","conversation_id_str":"1985315781014683886","full_text":"Your service area pages are probably hurting your rankings.\n\nHere's why:\n\nMost businesses build one page and list 15 cities on it.\n\n\"We serve Austin, Round Rock, Cedar Park, Georgetown...\"\n\nGoogle sees this and thinks:\n\n\"Which city are you actually in?\"\n\nThe fix is simple but takes work.\n\nBuild at least one dedicated service page per city:\n> /service-areas/austin/plumbing\n> /service-areas/round-rock/plumbing\n> /service-areas/cedar-park/plumbing\n\nEach page needs:\n> Unique content about that specific area\n> Common problems in that city\n> Neighborhoods you serve there\n> Real photos from jobs in that location\n> Driving directions to your business\n> Reviews from customers in that area\n\nYes, this means more pages.\n\nYes, it takes longer to build.\n\nBut it works.\n\nBuild dedicated pages for each location.\n\nMatch your content to what people actually search for.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1025386772","name":"Boris Vujanović","screen_name":"bvujanov","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"bvujanov","lang":"en","retweeted":false,"fact_check":null,"id":"1985152171000881628","view_count":18,"bookmark_count":0,"created_at":1762132134000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@bvujanov Think so? That’s where 50% of mine are","in_reply_to_user_id_str":"1025386772","in_reply_to_status_id_str":"1985119942044463402","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,77],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"507504153","name":"Jesse Nickles","screen_name":"jessuppi","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"jessuppi","lang":"en","retweeted":false,"fact_check":null,"id":"1985152435477000291","view_count":33,"bookmark_count":0,"created_at":1762132197000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@jessuppi A year usually gives me enough time to decide if it’s worth 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him","in_reply_to_user_id_str":"1847061887198154753","in_reply_to_status_id_str":"1985171449594917352","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4637893825","name":"Rogue Cookers","screen_name":"RogueCookers","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"RogueCookers","lang":"en","retweeted":false,"fact_check":null,"id":"1985152691837014226","view_count":17,"bookmark_count":0,"created_at":1762132258000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@RogueCookers We’re not hoarding, it’s 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gambling","in_reply_to_user_id_str":"130779255","in_reply_to_status_id_str":"1985179802815643723","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"734988799","name":"SeoSaurace","screen_name":"DragonWarriorr2","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"DragonWarriorr2","lang":"und","retweeted":false,"fact_check":null,"id":"1985152538329726979","view_count":10,"bookmark_count":0,"created_at":1762132222000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@DragonWarriorr2 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helpful","in_reply_to_user_id_str":"191591129","in_reply_to_status_id_str":"1986817250070802481","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":1,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987127470672449972","view_count":241,"bookmark_count":2,"created_at":1762603082000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987127470672449972","full_text":"Your Google Business Profile isn't ranking because you picked the wrong primary category.\n\nI see this constantly.\n\nRemodeling company listed as \"Handyman\"\n\nWay too broad.\n\nGoogle needs to know your exact service to match you to searches.\n\nChange it today.\n\nGo specific:\n\nNot \"Contractor\" → \"Plumber\"\n\nYour rankings can JUMP from this one change.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,286],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987272171010596968","view_count":105,"bookmark_count":3,"created_at":1762637581000,"favorite_count":5,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1987272171010596968","full_text":"If I could only do one thing consistently to rank higher on Google, it's getting more reviews.\n\nAssuming my GBP and website are setup well, reviews are probably the biggest DIY needle mover.\n\nHere's a list of low leverage DIY SEO tasks:\n> Manually making location pages\n> Manually building citations\n> Doing backlink outreach\n> Making advanced schema\n> Writing 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worked with 60+ local service businesses over the last three years.\n\nOne thing stands out:\n\nThe owners who continually grow aren't the ones with the biggest budgets.\n\nThey're the ones who actually care about their customer experience.\n\nSounds basic, but it matters.\n\nThe plumber who trains his techs to ask for reviews in person gets 3x more than the guy sending automated texts.\n\nThe HVAC company that responds to every review in 24 hours ranks higher than competitors with a higher link budget.\n\nThe roofer who consistently posts real job photos weekly outperforms the one with a prettier website.\n\nGoogle's algorithm rewards businesses that customers trust.\n\nYou can't fake that with SEO tricks.\n\nI can build you the best service area pages in your market.\n\nI can get your GBP dialed in perfectly.\n\nBut if you don't pick up the phone when it rings, none of it matters.\n\nLocal SEO amplifies good service.\n\nIt doesn't fix bad service.\n\nThat's why I only work with 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did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut 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Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":2,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":3,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 citations total.\n\nStart 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landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":1,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what happens.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":4,"startTime":1763164800000,"endTime":1763251200000,"tweets":[{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989664434164568289","view_count":2258,"bookmark_count":55,"created_at":1763207941000,"favorite_count":27,"quote_count":1,"reply_count":3,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989664434164568289","full_text":"I rarely post about basic SEO (on-page/technical).\n\nThis is the content all your favorite SEO gurus always push.\n\nAnd it's not as exciting as \"we made this client $200k.\"\n\nBut the fundamentals are why those results happen.\n\nYou can't skip the boring stuff and expect to rank.\n\nHere's the on-page checklist every service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive design\n> Test on your actual phone (not just mobile version of inspect element)\n\nThese aren't sexy.\n\nBut a business with perfect fundamentals will outrank a business with fancy backlinks and bad technical SEO every time.\n\nSee this WAY too often.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989808381943792042","view_count":8838,"bookmark_count":21,"created_at":1763242261000,"favorite_count":46,"quote_count":1,"reply_count":7,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"Your website can be ugly and still convert at 8%.\n\nYour GBP can be perfectly optimized and convert at 0%.\n\nThe difference is answering your phone.\n\nI've seen contractors with terrible websites close $500k per year from Google.\n\nOnly because they pick up every single call on the first ring.\n\nSEO gets people to call you.\n\nYour phone skills determine if they actually choose 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past 2 weeks at Sustain.\n\n> Hired two \"killers\" for strategic roles\n> Paid for 12 hours of consulting from 4 different SEOs (all better than myself)\n> New link building method unlocked (it's crushing)\n> Moved the agency to a new CRM\n> Helped off-board 3 new clients from large agencies who got \"complacent\"\n> Hit month 3 with two clients and both of their calls have doubled\n> Started work with our November clients (phase group structure)\n> ^ We no longer take on clients right away, instead we schedule their start date for our next available \"phase group\"\n> ^ Allows us to expand team/ops if needed before starting with a company instead of over-selling\n> Turned 24\n> Forever grateful for the team and client base we are building\n> Currently in Asia for work/conference\n\nYes, this is me working at a beach club while my clients are sleeping.\n\nNo, that's not my normal office.\n\nThe house music was good.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"716827299551662080","name":"Robert o' Trades","screen_name":"carpenterRobOH","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"carpenterRobOH","lang":"en","retweeted":false,"fact_check":null,"id":"1989992843801436472","view_count":108,"bookmark_count":0,"created_at":1763286240000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@carpenterRobOH Low barrier to entry in my opinion","in_reply_to_user_id_str":"716827299551662080","in_reply_to_status_id_str":"1989810419205050462","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-18","value":4,"startTime":1763337600000,"endTime":1763424000000,"tweets":[{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990390472406344087","view_count":12011,"bookmark_count":182,"created_at":1763381042000,"favorite_count":93,"quote_count":0,"reply_count":1,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1990390472406344087","full_text":"This roofing company has spent ~$35k with us.\n\nThey've closed over $350k in the past 5 months.\n\nHere's the local signal stacking system we used:","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,298],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990481069624401978","view_count":883,"bookmark_count":11,"created_at":1763402643000,"favorite_count":14,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1990481069624401978","full_text":"As a business owner trying to DIY your SEO, don't waste your time on these:\n\n> Advanced link building\n> Building service area pages\n> Manually writing page content\n> Manually building citations\n> Blogging\n> CTR manipulation\n\nAll you should do is get reviews.\n\nConsistent, quality, 5 star reviews will rank you quicker than anything above.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,68],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1795078135236755456","name":"Philip Ghezelbash | SaaS SEO, Link Building","screen_name":"philghz","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"philghz","lang":"en","retweeted":false,"fact_check":null,"id":"1990433058760343862","view_count":11,"bookmark_count":0,"created_at":1763391196000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@philghz Exactly. That’s why we only try to work with good operators","in_reply_to_user_id_str":"1795078135236755456","in_reply_to_status_id_str":"1990376763722277342","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1919994778298527744","name":"Piyush Saxena","screen_name":"Piyush_SEO","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"Piyush_SEO","lang":"en","retweeted":false,"fact_check":null,"id":"1990226628950335751","view_count":43,"bookmark_count":0,"created_at":1763341979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@Piyush_SEO Exactly","in_reply_to_user_id_str":"1919994778298527744","in_reply_to_status_id_str":"1990101080030806139","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,78],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1379550971655675904","name":"CREDebtGuy","screen_name":"allaboutCREdebt","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"allaboutCREdebt","lang":"en","retweeted":false,"fact_check":null,"id":"1990304534972010592","view_count":24,"bookmark_count":0,"created_at":1763360553000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@allaboutCREdebt Depends on how competitive your market is. Feel free to DM me","in_reply_to_user_id_str":"1379550971655675904","in_reply_to_status_id_str":"1990299531733524963","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-19","value":0,"startTime":1763424000000,"endTime":1763510400000,"tweets":[]}],"nlikes":[{"label":"2025-10-20","value":0,"startTime":1760832000000,"endTime":1760918400000,"tweets":[]},{"label":"2025-10-21","value":26,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,216],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980317343608901668","view_count":1191,"bookmark_count":7,"created_at":1760979421000,"favorite_count":26,"quote_count":0,"reply_count":4,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1980317343608901668","full_text":"If your service business has under 50 reviews, stop wasting time on link building.\n\nYou won't outrank competitors with 300+ reviews no matter how many backlinks you build.\n\nGet reviews first.\n\nEverything else second.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":3,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979292609831985163","quoted_status_permalink":{"url":"https://t.co/Qb0Aex2ejW","expanded":"https://twitter.com/1652227323700338688/status/1979292609831985163","display":"x.com/16522273237003…"},"retweeted":false,"fact_check":null,"id":"1980589138853392794","view_count":172,"bookmark_count":3,"created_at":1761044222000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1980589138853392794","full_text":"Your blog posts aren't supposed to get you customers.\n\nThey're supposed to make your service pages rank higher.\n\nMost service businesses have this backwards.\n\nHere's what blogs actually do for local SEO:\n\nThey pass link juice to your money pages.\n\nYour \"Water Heater Repair Dallas\" page needs authority to rank.\n\nGoogle looks at how many internal links point to it.\n\nA blog post titled \"5 Signs Your Water Heater is Failing in Dallas\" links directly to that service page.\n\nNow your money page has more internal authority.\n\nThat's the entire point.\n\nIf your agency tells you their blogs will get you customers, you might be getting rinsed.\n\nWrite blogs that naturally link to your service pages.\n\nIf you offer drain cleaning in Austin, write:\n> \"How to Prevent Clogged Drains in Austin Homes\"\n> \"3 Reasons Austin Residents Need Professional Drain Cleaning\"\n\nEach post links to your \"Drain Cleaning Austin\" page 2-3 times.\n\nGoogle sees those internal links and pushes your service page up.\n\nStop writing random blogs hoping they'll rank and bring customers.\n\nThey 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One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more 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careful with agencies that require long-term contracts.\n\nHere's why it matters:\n\nWhen an agency locks you into 12 months upfront, there's less pressure on them to deliver quickly.\n\nYou're committed either way.\n\nI've seen businesses stuck paying for months with minimal results because the contract kept them there.\n\nNot saying all contract-based agencies are bad.\n\nSome have legitimate reasons for longer commitments.\n\nIf they genuinely do good work, it will increase the chance their clients get results (and them a good case study).\n\nBut it's worth asking why they need it.\n\nGood results should be what keeps clients around.\n\nA few obvious questions to ask before signing with an agency:\n> \"What's your cancellation policy?\"\n> \"How soon should I expect to see ranking improvements?\" (Within weeks is unrealistic)\n> \"What happens if results don't come?\"\n\nTheir answers tell you a lot.\n\nI like to incentivize commitment because SEO does take time.\n\nBut we do 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Built strategic citations (not 300 random ones).\n\nWe built all the major directories (Google, Bing, Apple Maps, Yelp, BBB).\n\nWe went a little more niche with 30 HVAC-specific sites (ACCA, contractor platforms, home service directories).\n\n14 local directories (chamber of commerce, city listings, local news).\n\n13 utility contractor lists and HOA sites.\n\nEvery citation: exact same NAP (name, address, phone), website link, consistent description.\n\nSubmitted every URL to our indexing tool and had about 95% success rate.\n\nUnindexed citations don't count.\n\nGoogle started seeing them as established and 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1,000…","in_reply_to_user_id_str":"1642902444987260931","in_reply_to_status_id_str":"1984972140509069590","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":68,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985315781014683886","view_count":5328,"bookmark_count":123,"created_at":1762171142000,"favorite_count":64,"quote_count":1,"reply_count":6,"retweet_count":8,"user_id_str":"1894808255630905344","conversation_id_str":"1985315781014683886","full_text":"Your service area pages are probably hurting your rankings.\n\nHere's why:\n\nMost businesses build one page and list 15 cities on it.\n\n\"We serve Austin, Round Rock, Cedar Park, Georgetown...\"\n\nGoogle sees this and thinks:\n\n\"Which city are you actually in?\"\n\nThe fix is simple but takes work.\n\nBuild at least one dedicated service page per city:\n> /service-areas/austin/plumbing\n> /service-areas/round-rock/plumbing\n> /service-areas/cedar-park/plumbing\n\nEach page needs:\n> Unique content about that specific area\n> Common problems in that city\n> Neighborhoods you serve there\n> Real photos from jobs in that location\n> Driving directions to your business\n> Reviews from customers in that area\n\nYes, this means more pages.\n\nYes, it takes longer to build.\n\nBut it works.\n\nBuild dedicated pages for each location.\n\nMatch your content to what people actually search for.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1025386772","name":"Boris 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That’s where 50% of mine are","in_reply_to_user_id_str":"1025386772","in_reply_to_status_id_str":"1985119942044463402","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,77],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"507504153","name":"Jesse Nickles","screen_name":"jessuppi","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"jessuppi","lang":"en","retweeted":false,"fact_check":null,"id":"1985152435477000291","view_count":33,"bookmark_count":0,"created_at":1762132197000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@jessuppi A year usually gives me enough time to decide if it’s worth 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him","in_reply_to_user_id_str":"1847061887198154753","in_reply_to_status_id_str":"1985171449594917352","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4637893825","name":"Rogue Cookers","screen_name":"RogueCookers","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"RogueCookers","lang":"en","retweeted":false,"fact_check":null,"id":"1985152691837014226","view_count":17,"bookmark_count":0,"created_at":1762132258000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@RogueCookers We’re not hoarding, it’s 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gambling","in_reply_to_user_id_str":"130779255","in_reply_to_status_id_str":"1985179802815643723","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"734988799","name":"SeoSaurace","screen_name":"DragonWarriorr2","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"DragonWarriorr2","lang":"und","retweeted":false,"fact_check":null,"id":"1985152538329726979","view_count":10,"bookmark_count":0,"created_at":1762132222000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@DragonWarriorr2 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helpful","in_reply_to_user_id_str":"191591129","in_reply_to_status_id_str":"1986817250070802481","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":9,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987127470672449972","view_count":241,"bookmark_count":2,"created_at":1762603082000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987127470672449972","full_text":"Your Google Business Profile isn't ranking because you picked the wrong primary category.\n\nI see this constantly.\n\nRemodeling company listed as \"Handyman\"\n\nWay too broad.\n\nGoogle needs to know your exact service to match you to searches.\n\nChange it today.\n\nGo specific:\n\nNot \"Contractor\" → \"Plumber\"\n\nYour rankings can JUMP from this one change.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,286],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987272171010596968","view_count":105,"bookmark_count":3,"created_at":1762637581000,"favorite_count":5,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1987272171010596968","full_text":"If I could only do one thing consistently to rank higher on Google, it's getting more reviews.\n\nAssuming my GBP and website are setup well, reviews are probably the biggest DIY needle mover.\n\nHere's a list of low leverage DIY SEO tasks:\n> Manually making location pages\n> Manually building citations\n> Doing backlink outreach\n> Making advanced schema\n> Writing 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worked with 60+ local service businesses over the last three years.\n\nOne thing stands out:\n\nThe owners who continually grow aren't the ones with the biggest budgets.\n\nThey're the ones who actually care about their customer experience.\n\nSounds basic, but it matters.\n\nThe plumber who trains his techs to ask for reviews in person gets 3x more than the guy sending automated texts.\n\nThe HVAC company that responds to every review in 24 hours ranks higher than competitors with a higher link budget.\n\nThe roofer who consistently posts real job photos weekly outperforms the one with a prettier website.\n\nGoogle's algorithm rewards businesses that customers trust.\n\nYou can't fake that with SEO tricks.\n\nI can build you the best service area pages in your market.\n\nI can get your GBP dialed in perfectly.\n\nBut if you don't pick up the phone when it rings, none of it matters.\n\nLocal SEO amplifies good service.\n\nIt doesn't fix bad service.\n\nThat's why I only work with 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did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut 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Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":11,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":29,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 citations total.\n\nStart 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landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":14,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what happens.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-16","value":73,"startTime":1763164800000,"endTime":1763251200000,"tweets":[{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989664434164568289","view_count":2258,"bookmark_count":55,"created_at":1763207941000,"favorite_count":27,"quote_count":1,"reply_count":3,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989664434164568289","full_text":"I rarely post about basic SEO (on-page/technical).\n\nThis is the content all your favorite SEO gurus always push.\n\nAnd it's not as exciting as \"we made this client $200k.\"\n\nBut the fundamentals are why those results happen.\n\nYou can't skip the boring stuff and expect to rank.\n\nHere's the on-page checklist every service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive design\n> Test on your actual phone (not just mobile version of inspect element)\n\nThese aren't sexy.\n\nBut a business with perfect fundamentals will outrank a business with fancy backlinks and bad technical SEO every time.\n\nSee this WAY too often.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989808381943792042","view_count":8838,"bookmark_count":21,"created_at":1763242261000,"favorite_count":46,"quote_count":1,"reply_count":7,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"Your website can be ugly and still convert at 8%.\n\nYour GBP can be perfectly optimized and convert at 0%.\n\nThe difference is answering your phone.\n\nI've seen contractors with terrible websites close $500k per year from Google.\n\nOnly because they pick up every single call on the first ring.\n\nSEO gets people to call you.\n\nYour phone skills determine if they actually choose 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past 2 weeks at Sustain.\n\n> Hired two \"killers\" for strategic roles\n> Paid for 12 hours of consulting from 4 different SEOs (all better than myself)\n> New link building method unlocked (it's crushing)\n> Moved the agency to a new CRM\n> Helped off-board 3 new clients from large agencies who got \"complacent\"\n> Hit month 3 with two clients and both of their calls have doubled\n> Started work with our November clients (phase group structure)\n> ^ We no longer take on clients right away, instead we schedule their start date for our next available \"phase group\"\n> ^ Allows us to expand team/ops if needed before starting with a company instead of over-selling\n> Turned 24\n> Forever grateful for the team and client base we are building\n> Currently in Asia for work/conference\n\nYes, this is me working at a beach club while my clients are sleeping.\n\nNo, that's not my normal office.\n\nThe house music was good.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"716827299551662080","name":"Robert o' Trades","screen_name":"carpenterRobOH","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"carpenterRobOH","lang":"en","retweeted":false,"fact_check":null,"id":"1989992843801436472","view_count":108,"bookmark_count":0,"created_at":1763286240000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@carpenterRobOH Low barrier to entry in my opinion","in_reply_to_user_id_str":"716827299551662080","in_reply_to_status_id_str":"1989810419205050462","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-18","value":108,"startTime":1763337600000,"endTime":1763424000000,"tweets":[{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990390472406344087","view_count":12011,"bookmark_count":182,"created_at":1763381042000,"favorite_count":93,"quote_count":0,"reply_count":1,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1990390472406344087","full_text":"This roofing company has spent ~$35k with us.\n\nThey've closed over $350k in the past 5 months.\n\nHere's the local signal stacking system we used:","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,298],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990481069624401978","view_count":883,"bookmark_count":11,"created_at":1763402643000,"favorite_count":14,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1990481069624401978","full_text":"As a business owner trying to DIY your SEO, don't waste your time on these:\n\n> Advanced link building\n> Building service area pages\n> Manually writing page content\n> Manually building citations\n> Blogging\n> CTR manipulation\n\nAll you should do is get reviews.\n\nConsistent, quality, 5 star reviews will rank you quicker than anything above.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,68],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1795078135236755456","name":"Philip Ghezelbash | SaaS SEO, Link Building","screen_name":"philghz","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"philghz","lang":"en","retweeted":false,"fact_check":null,"id":"1990433058760343862","view_count":11,"bookmark_count":0,"created_at":1763391196000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@philghz Exactly. That’s why we only try to work with good operators","in_reply_to_user_id_str":"1795078135236755456","in_reply_to_status_id_str":"1990376763722277342","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1919994778298527744","name":"Piyush Saxena","screen_name":"Piyush_SEO","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"Piyush_SEO","lang":"en","retweeted":false,"fact_check":null,"id":"1990226628950335751","view_count":43,"bookmark_count":0,"created_at":1763341979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@Piyush_SEO Exactly","in_reply_to_user_id_str":"1919994778298527744","in_reply_to_status_id_str":"1990101080030806139","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,78],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1379550971655675904","name":"CREDebtGuy","screen_name":"allaboutCREdebt","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"allaboutCREdebt","lang":"en","retweeted":false,"fact_check":null,"id":"1990304534972010592","view_count":24,"bookmark_count":0,"created_at":1763360553000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@allaboutCREdebt Depends on how competitive your market is. Feel free to DM me","in_reply_to_user_id_str":"1379550971655675904","in_reply_to_status_id_str":"1990299531733524963","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-19","value":0,"startTime":1763424000000,"endTime":1763510400000,"tweets":[]}],"nviews":[{"label":"2025-10-20","value":0,"startTime":1760832000000,"endTime":1760918400000,"tweets":[]},{"label":"2025-10-21","value":1191,"startTime":1760918400000,"endTime":1761004800000,"tweets":[{"bookmarked":false,"display_text_range":[0,216],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980317343608901668","view_count":1191,"bookmark_count":7,"created_at":1760979421000,"favorite_count":26,"quote_count":0,"reply_count":4,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1980317343608901668","full_text":"If your service business has under 50 reviews, stop wasting time on link building.\n\nYou won't outrank competitors with 300+ reviews no matter how many backlinks you build.\n\nGet reviews first.\n\nEverything else second.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-22","value":172,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1979292609831985163","quoted_status_permalink":{"url":"https://t.co/Qb0Aex2ejW","expanded":"https://twitter.com/1652227323700338688/status/1979292609831985163","display":"x.com/16522273237003…"},"retweeted":false,"fact_check":null,"id":"1980589138853392794","view_count":172,"bookmark_count":3,"created_at":1761044222000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1980589138853392794","full_text":"Your blog posts aren't supposed to get you customers.\n\nThey're supposed to make your service pages rank higher.\n\nMost service businesses have this backwards.\n\nHere's what blogs actually do for local SEO:\n\nThey pass link juice to your money pages.\n\nYour \"Water Heater Repair Dallas\" page needs authority to rank.\n\nGoogle looks at how many internal links point to it.\n\nA blog post titled \"5 Signs Your Water Heater is Failing in Dallas\" links directly to that service page.\n\nNow your money page has more internal authority.\n\nThat's the entire point.\n\nIf your agency tells you their blogs will get you customers, you might be getting rinsed.\n\nWrite blogs that naturally link to your service pages.\n\nIf you offer drain cleaning in Austin, write:\n> \"How to Prevent Clogged Drains in Austin Homes\"\n> \"3 Reasons Austin Residents Need Professional Drain Cleaning\"\n\nEach post links to your \"Drain Cleaning Austin\" page 2-3 times.\n\nGoogle sees those internal links and pushes your service page up.\n\nStop writing random blogs hoping they'll rank and bring customers.\n\nThey 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One service page per thing you do.\n\n> AC repair gets a page\n> Furnace installation gets a page\n> Duct cleaning gets a page\n\nMatch what people actually search for.\n\nYou don't need an \"Our Story\" page.\n\nYou don't need a gallery with 200 photos.\n\nFinally, make sure the content is UNIQUE on all the pages.\n\nMaking this many pages could be the death of your site without unique content.\n\nTalk about that specific service and that specific local area.\n\nBuild pages that match searches.\n\nRank higher.\n\nGet more 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careful with agencies that require long-term contracts.\n\nHere's why it matters:\n\nWhen an agency locks you into 12 months upfront, there's less pressure on them to deliver quickly.\n\nYou're committed either way.\n\nI've seen businesses stuck paying for months with minimal results because the contract kept them there.\n\nNot saying all contract-based agencies are bad.\n\nSome have legitimate reasons for longer commitments.\n\nIf they genuinely do good work, it will increase the chance their clients get results (and them a good case study).\n\nBut it's worth asking why they need it.\n\nGood results should be what keeps clients around.\n\nA few obvious questions to ask before signing with an agency:\n> \"What's your cancellation policy?\"\n> \"How soon should I expect to see ranking improvements?\" (Within weeks is unrealistic)\n> \"What happens if results don't come?\"\n\nTheir answers tell you a lot.\n\nI like to incentivize commitment because SEO does take time.\n\nBut we do 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Built strategic citations (not 300 random ones).\n\nWe built all the major directories (Google, Bing, Apple Maps, Yelp, BBB).\n\nWe went a little more niche with 30 HVAC-specific sites (ACCA, contractor platforms, home service directories).\n\n14 local directories (chamber of commerce, city listings, local news).\n\n13 utility contractor lists and HOA sites.\n\nEvery citation: exact same NAP (name, address, phone), website link, consistent description.\n\nSubmitted every URL to our indexing tool and had about 95% success rate.\n\nUnindexed citations don't count.\n\nGoogle started seeing them as established and 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1,000…","in_reply_to_user_id_str":"1642902444987260931","in_reply_to_status_id_str":"1984972140509069590","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-04","value":5870,"startTime":1762128000000,"endTime":1762214400000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985315781014683886","view_count":5328,"bookmark_count":123,"created_at":1762171142000,"favorite_count":64,"quote_count":1,"reply_count":6,"retweet_count":8,"user_id_str":"1894808255630905344","conversation_id_str":"1985315781014683886","full_text":"Your service area pages are probably hurting your rankings.\n\nHere's why:\n\nMost businesses build one page and list 15 cities on it.\n\n\"We serve Austin, Round Rock, Cedar Park, Georgetown...\"\n\nGoogle sees this and thinks:\n\n\"Which city are you actually in?\"\n\nThe fix is simple but takes work.\n\nBuild at least one dedicated service page per city:\n> /service-areas/austin/plumbing\n> /service-areas/round-rock/plumbing\n> /service-areas/cedar-park/plumbing\n\nEach page needs:\n> Unique content about that specific area\n> Common problems in that city\n> Neighborhoods you serve there\n> Real photos from jobs in that location\n> Driving directions to your business\n> Reviews from customers in that area\n\nYes, this means more pages.\n\nYes, it takes longer to build.\n\nBut it works.\n\nBuild dedicated pages for each location.\n\nMatch your content to what people actually search for.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1025386772","name":"Boris Vujanović","screen_name":"bvujanov","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"bvujanov","lang":"en","retweeted":false,"fact_check":null,"id":"1985152171000881628","view_count":18,"bookmark_count":0,"created_at":1762132134000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@bvujanov Think so? That’s where 50% of mine are","in_reply_to_user_id_str":"1025386772","in_reply_to_status_id_str":"1985119942044463402","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,77],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"507504153","name":"Jesse Nickles","screen_name":"jessuppi","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"jessuppi","lang":"en","retweeted":false,"fact_check":null,"id":"1985152435477000291","view_count":33,"bookmark_count":0,"created_at":1762132197000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@jessuppi A year usually gives me enough time to decide if it’s worth 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him","in_reply_to_user_id_str":"1847061887198154753","in_reply_to_status_id_str":"1985171449594917352","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"4637893825","name":"Rogue Cookers","screen_name":"RogueCookers","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"RogueCookers","lang":"en","retweeted":false,"fact_check":null,"id":"1985152691837014226","view_count":17,"bookmark_count":0,"created_at":1762132258000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@RogueCookers We’re not hoarding, it’s 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gambling","in_reply_to_user_id_str":"130779255","in_reply_to_status_id_str":"1985179802815643723","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,20],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"734988799","name":"SeoSaurace","screen_name":"DragonWarriorr2","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"DragonWarriorr2","lang":"und","retweeted":false,"fact_check":null,"id":"1985152538329726979","view_count":10,"bookmark_count":0,"created_at":1762132222000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1984957670470939010","full_text":"@DragonWarriorr2 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helpful","in_reply_to_user_id_str":"191591129","in_reply_to_status_id_str":"1986817250070802481","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-09","value":346,"startTime":1762560000000,"endTime":1762646400000,"tweets":[{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987127470672449972","view_count":241,"bookmark_count":2,"created_at":1762603082000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987127470672449972","full_text":"Your Google Business Profile isn't ranking because you picked the wrong primary category.\n\nI see this constantly.\n\nRemodeling company listed as \"Handyman\"\n\nWay too broad.\n\nGoogle needs to know your exact service to match you to searches.\n\nChange it today.\n\nGo specific:\n\nNot \"Contractor\" 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blogs\n\nHere's a list of high leverage DIY SEO tasks:\n> Getting more Google reviews\n> Responding to those Google reviews\n\nAssuming you have a service business to run, I would advise against spending your time doing manual SEO work.\n\nJust get more 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worked with 60+ local service businesses over the last three years.\n\nOne thing stands out:\n\nThe owners who continually grow aren't the ones with the biggest budgets.\n\nThey're the ones who actually care about their customer experience.\n\nSounds basic, but it matters.\n\nThe plumber who trains his techs to ask for reviews in person gets 3x more than the guy sending automated texts.\n\nThe HVAC company that responds to every review in 24 hours ranks higher than competitors with a higher link budget.\n\nThe roofer who consistently posts real job photos weekly outperforms the one with a prettier website.\n\nGoogle's algorithm rewards businesses that customers trust.\n\nYou can't fake that with SEO tricks.\n\nI can build you the best service area pages in your market.\n\nI can get your GBP dialed in perfectly.\n\nBut if you don't pick up the phone when it rings, none of it matters.\n\nLocal SEO amplifies good service.\n\nIt doesn't fix bad service.\n\nThat's why I only work with 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did a webinar last month for a private group of 40 local service business owners.\n\nAsked them what their agencies are doing to improve their rankings and get more leads.\n\nAlmost everyone said \"blog content\"\n\nThen I asked how many leads they've actually gotten from those blog posts.\n\nNot a single person spoke...\n\nHere's what's happening:\n\nAgencies sell blogging as a lead generation tool because it's easy to charge for.\n\n$1,000/month for 8 blog posts sounds reasonable.\n\nThey write generic stuff like \"5 Signs You Need a New Roof\" and call it SEO.\n\nThen those business owners sit around wondering why they're not getting calls.\n\nBecause blog readers aren't buyers.\n\nThe person reading \"How to Maintain Your HVAC System\" is researching.\n\nThe person searching \"emergency AC repair Austin\" is ready to call right now (and PAY you).\n\nThose are completely different people at different stages.\n\nBlogs don't bring you direct leads as a local service business.\n\nBut 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Internal linking structure.\n\n> Your blog posts link to your service pages.\n> Your service pages link to location pages.\n> Google follows these connections to understand your site hierarchy.\n> This helps your actual money pages rank higher.\n\n2. Topical authority for specific services.\n\nWriting about problems you solve shows Google you know your stuff.\n\n\"Why your sewer line keeps backing up\" can help your drain cleaning page rank.\n\nBut you're not getting calls from people reading that blog post.\n\nIt's supporting infrastructure.\n\nHere's what I told those 40 business owners:\n\nIf your agency is writing blogs about seasonal home tips and industry trends, realize that's not local SEO.\n\nYour Google Business Profile, service location pages, and reviews are what actually bring calls.\n\nBlogs just help those pages rank a bit better.\n\nThat's it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987995187600388275","view_count":920,"bookmark_count":7,"created_at":1762809962000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1987995187600388275","full_text":"Your business needs sales channels that work differently.\n\nNot just one that stops the second you stop paying.\n\nHere's the difference between SEO and Google Ads:\n\nGoogle Ads:\n\n1. Speed. Turn on, get leads within a week\n2. Control. Scale up or down instantly\n3. Predictable. Know your cost per lead\n4. Stops immediately when you pause\n\nSEO:\n\n1. Compounds. Gets stronger over time\n2. Longevity. Keeps working when you pause paying your agency (for a few months)\n3. Lower cost per lead long term\n4. Highest lead quality\n5. Takes 3-9 months to build momentum\n\nA lot of service businesses stuck between $500k-$1.5M/year pick one channel (alongside referrals/word of mouth).\n\nThen wonder why their lead flow is fragile.\n\nAll ads means you're renting visibility forever and stuck paying for leads.\n\nAll SEO means you probably struggle while waiting for rankings to kick in.\n\nThe smart play is running both:\n\nAds fill your calendar in the short term while you give SEO time to compound (and rank higher).\n\nWhen your organic rankings hit, you have options.\n\nPull back on ads and keep the savings.\n\nOr keep scaling ads on top of free leads.\n\nEither way, you're not dependent on one channel.\n\nThat's how you build a sales system that lasts.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":1399,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988358830913364110","view_count":1399,"bookmark_count":7,"created_at":1762896661000,"favorite_count":11,"quote_count":1,"reply_count":3,"retweet_count":2,"user_id_str":"1894808255630905344","conversation_id_str":"1988358830913364110","full_text":"Your techs are your best review generation tool.\n\nNot email.\n\nNot SMS.\n\nEmail open rates are 30% at best.\n\nYour tech standing in front of a happy customer has a 100% open rate.\n\nTrain them to ask on the spot:\n\"If you're happy with the work, would you mind leaving us a review? You can scan this QR code, it takes 20 seconds.\"\n\nWorks way better than an automated email 3 days later when they've already forgotten about you.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":3401,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,284],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988576768350146719","view_count":3401,"bookmark_count":33,"created_at":1762948622000,"favorite_count":29,"quote_count":0,"reply_count":1,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1988576768350146719","full_text":"Not all citations are equal.\n\nSome spam citations from random directories actually hurt your service business.\n\nQuality citations from real, local sources move the needle.\n\nHere's the difference:\n\nSpam citations come from sites like:\n\n> Random business directories nobody uses\n> Auto-generated listing sites\n> Foreign directory farms\n> Sites that exist only to sell backlinks\n\nThese have zero real traffic and Google knows they're crap.\n\nAt best, they do nothing.\n\nAt worst, they make Google trust you less.\n\nQuality citations come from:\n> Your local Chamber of Commerce\n> Better Business Bureau\n> Industry associations\n> Your suppliers' websites\n> Yelp, Nextdoor, Angi, HomeAdvisor, and other national sites\n\nThese are sites real people actually use.\n\nGoogle sees them as trust signals.\n\nLocal citations are even better:\n> Join your city's business association\n> Get listed on local event pages\n> Local chamber member directories\n> Other local directories or newsletters\n\nThese tell Google you're genuinely embedded in your community.\n\nNot just trying to game the algorithm.\n\nHere's what to focus on:\n\nBuild 50-100 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landing page loses most visitors in under 5 seconds.\n\nHere's how to fix it:\n\n1. Put your service and city in the headline.\n\n\"Emergency Plumber in Austin\" beats \"Your Trusted Plumbing Partner\" every single time.\n\nPeople need to know what you do and where you do it immediately.\n\nThis is also typically your target SEO keyword (two birds with one stone).\n\n2. Big call button at the top.\n\nNot hidden in a menu.\n\nNot at the bottom of the page.\n\nA massive, bold button that says your phone number or \"Call Now\".\n\nMake it sticky so it follows them when they scroll.\n\n3. Show your star rating above the fold.\n\n\"4.8 stars from 156 reviews\" builds instant trust.\n\nWithout it, visitors assume you're new or bad.\n\nPut it right under your headline.\n\n4. Add reassurances before the call button.\n\nPick three that matter to your customers:\n> Licensed and insured\n> Same-day service\n> Free estimates\n> 10-year warranty\n\nThese help eliminate objections before they form and push people to the sale.\n\n5. Everything else goes below the fold.\n\nYour embedded Google reviews, company story, team bios, detailed service descriptions.\n\nAll important, but not critical for the first 5 seconds.\n\nMost people decide to call you within seconds of landing on your page.\n\nMake those seconds count!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989083107744764076","view_count":1892,"bookmark_count":27,"created_at":1763069342000,"favorite_count":29,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989083107744764076","full_text":"A plumbing company we work with closed an $18k sewer job last week from one Google lead.\n\nCommercial property with multiple issues.\n\nHere's what got them that lead:\n\nTheir GBP ranked top 3 for \"sewer line repair\" in their city.\n\nWe built that ranking over 7 months:\n> Got them ~130 reviews (was at 230 when we started)\n> Trained techs to ask every customer in person\n> Posted job photos twice per week\n> Built out 26 location service pages with real local content\n> Listed their business in ~40 hyper local directories and 100+ national\n\nThe lead called them directly from the Map Pack.\n\nThey didn't even visit the website first.\n\nThat's the power of ranking in the top 3 as a local service business.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":391,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989301297959653483","view_count":391,"bookmark_count":14,"created_at":1763121363000,"favorite_count":14,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1894808255630905344","conversation_id_str":"1989301297959653483","full_text":"Most service businesses set up their Google Business Profile wrong.\n\nThen wonder why they're stuck at position 8.\n\nHere's what actually matters for ranking:\n\n1. Primary category needs to be your MAIN service.\n\nNot \"Contractor\".\n\nIf you do HVAC repair, pick \"HVAC Contractor\".\n\nIf you're a plumber, pick \"Plumber\".\n\nIf you're a landscaper but want to focus on lawn maintenance, do \"Lawn care service\".\n\nGoogle uses this to decide what searches you show up for.\n\n2. Service descriptions need keywords.\n\nDon't write \"We fix your heating and cooling needs.\"\n\nWrite \"Emergency HVAC repair in Austin. Same-day furnace and AC repair for residential and commercial properties.\"\n\nGoogle reads these.\n\n3. Photos need to be real and recent.\n\nStock photos of smiling technicians don't help you rank.\n\nUpload actual job photos with location data embedded.\n\n2-3 new photos every week.\n\n4. Review responses matter more than you think.\n\nRespond to every review within 24 hours.\n\nGood or bad.\n\nInclude the service and city name in your response when it makes sense.\n\n\"Thanks for trusting us with your AC repair in Plano.\"\n\nThese are free ranking signals.\n\nMost businesses do one or two of these.\n\nThen complain SEO doesn't work.\n\nDo all of them for many months and watch what 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service page needs:\n\nPut your target keyword in these elements:\n> SEO title: \"Emergency Plumber in Austin | ABC Plumbing\"\n> H1 headline: \"Emergency Plumber in Austin, Texas\"\n> First 100 words of page content\n> Image alt text: \"ABC Plumbing emergency plumber working in Austin home\"\n> Meta description (doesn't help rankings but improves click rate)\n\nInternal linking structure:\n> Link to related service pages\n> Link to your location pages\n> Link back to homepage\n> 3-5 internal links per page minimum\n\nNow the technical checklist:\n\nSite speed:\n> Load time under 3 seconds on mobile\n> Test with PageSpeed Insights\n> Compress images if you're slow\n\nIndexing:\n> Check Google Search Console \"Pages\" report\n> Make sure all pages are indexed\n> Submit your sitemap if pages are missing\n\nFix broken links:\n> Run Screaming Frog or check GSC\n> Fix or 301 redirect any 404 errors\n\nSecurity and mobile:\n> SSL certificate installed (https not http)\n> Mobile responsive design\n> Test on your actual phone (not just mobile version of inspect element)\n\nThese aren't sexy.\n\nBut a business with perfect fundamentals will outrank a business with fancy backlinks and bad technical SEO every time.\n\nSee this WAY too often.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989808381943792042","view_count":8838,"bookmark_count":21,"created_at":1763242261000,"favorite_count":46,"quote_count":1,"reply_count":7,"retweet_count":3,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"Your website can be ugly and still convert at 8%.\n\nYour GBP can be perfectly optimized and convert at 0%.\n\nThe difference is answering your phone.\n\nI've seen contractors with terrible websites close $500k per year from Google.\n\nOnly because they pick up every single call on the first ring.\n\nSEO gets people to call you.\n\nYour phone skills determine if they actually choose 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past 2 weeks at Sustain.\n\n> Hired two \"killers\" for strategic roles\n> Paid for 12 hours of consulting from 4 different SEOs (all better than myself)\n> New link building method unlocked (it's crushing)\n> Moved the agency to a new CRM\n> Helped off-board 3 new clients from large agencies who got \"complacent\"\n> Hit month 3 with two clients and both of their calls have doubled\n> Started work with our November clients (phase group structure)\n> ^ We no longer take on clients right away, instead we schedule their start date for our next available \"phase group\"\n> ^ Allows us to expand team/ops if needed before starting with a company instead of over-selling\n> Turned 24\n> Forever grateful for the team and client base we are building\n> Currently in Asia for work/conference\n\nYes, this is me working at a beach club while my clients are sleeping.\n\nNo, that's not my normal office.\n\nThe house music was good.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,50],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"716827299551662080","name":"Robert o' Trades","screen_name":"carpenterRobOH","indices":[0,15]}]},"favorited":false,"in_reply_to_screen_name":"carpenterRobOH","lang":"en","retweeted":false,"fact_check":null,"id":"1989992843801436472","view_count":108,"bookmark_count":0,"created_at":1763286240000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@carpenterRobOH Low barrier to entry in my opinion","in_reply_to_user_id_str":"716827299551662080","in_reply_to_status_id_str":"1989810419205050462","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-18","value":12972,"startTime":1763337600000,"endTime":1763424000000,"tweets":[{"bookmarked":false,"display_text_range":[0,144],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990390472406344087","view_count":12011,"bookmark_count":182,"created_at":1763381042000,"favorite_count":93,"quote_count":0,"reply_count":1,"retweet_count":4,"user_id_str":"1894808255630905344","conversation_id_str":"1990390472406344087","full_text":"This roofing company has spent ~$35k with us.\n\nThey've closed over $350k in the past 5 months.\n\nHere's the local signal stacking system we used:","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,298],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1990481069624401978","view_count":883,"bookmark_count":11,"created_at":1763402643000,"favorite_count":14,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1990481069624401978","full_text":"As a business owner trying to DIY your SEO, don't waste your time on these:\n\n> Advanced link building\n> Building service area pages\n> Manually writing page content\n> Manually building citations\n> Blogging\n> CTR manipulation\n\nAll you should do is get reviews.\n\nConsistent, quality, 5 star reviews will rank you quicker than anything above.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,68],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1795078135236755456","name":"Philip Ghezelbash | SaaS SEO, Link Building","screen_name":"philghz","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"philghz","lang":"en","retweeted":false,"fact_check":null,"id":"1990433058760343862","view_count":11,"bookmark_count":0,"created_at":1763391196000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@philghz Exactly. That’s why we only try to work with good operators","in_reply_to_user_id_str":"1795078135236755456","in_reply_to_status_id_str":"1990376763722277342","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,19],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1919994778298527744","name":"Piyush Saxena","screen_name":"Piyush_SEO","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"Piyush_SEO","lang":"en","retweeted":false,"fact_check":null,"id":"1990226628950335751","view_count":43,"bookmark_count":0,"created_at":1763341979000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@Piyush_SEO Exactly","in_reply_to_user_id_str":"1919994778298527744","in_reply_to_status_id_str":"1990101080030806139","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,78],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1379550971655675904","name":"CREDebtGuy","screen_name":"allaboutCREdebt","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"allaboutCREdebt","lang":"en","retweeted":false,"fact_check":null,"id":"1990304534972010592","view_count":24,"bookmark_count":0,"created_at":1763360553000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1894808255630905344","conversation_id_str":"1989808381943792042","full_text":"@allaboutCREdebt Depends on how competitive your market is. Feel free to DM me","in_reply_to_user_id_str":"1379550971655675904","in_reply_to_status_id_str":"1990299531733524963","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-19","value":0,"startTime":1763424000000,"endTime":1763510400000,"tweets":[]}]},"interactions":{"users":[{"created_at":1480400718000,"uid":"803484966684389376","id":"803484966684389376","screen_name":"RizinSunBlues","name":"Anthony","friends_count":366,"followers_count":198,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1231445128054747136/XDX-CEby_normal.jpg","description":"MMA Handicapper / Ninja Extraordinaire","entities":{"description":{"urls":[]}},"interactions":1},{"created_at":1471980840000,"uid":"768169437040152576","id":"768169437040152576","screen_name":"wolfVXVX","name":"bill","friends_count":202,"followers_count":77,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1519063600643690497/GcyclX6-_normal.jpg","description":"","entities":{"description":{"urls":[]}},"interactions":1},{"created_at":1460386907000,"uid":"719540955838152704","id":"719540955838152704","screen_name":"dansanmedina","name":"Dan San","friends_count":875,"followers_count":197,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1989191554007703552/bFncCIOi_normal.jpg","description":"","entities":{"description":{"urls":[]}},"interactions":1},{"created_at":1459739921000,"uid":"716827299551662080","id":"716827299551662080","screen_name":"carpenterRobOH","name":"Robert o' Trades","friends_count":4221,"followers_count":3426,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1625947571700043794/03VKOWON_normal.jpg","description":"$BTC accumulator, Crypto analyst & Micro Trader. 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