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We've A/B tested this guarantee copy across hundreds of product pages: 'Less than 1% of customers request refunds' vs standard guarantee text. Winner every time - average 25% conversion increase. The psychology is simple: ✓ Standard = 'you might need this refund' ✓ Our version = 'everyone else is satisfied' Same assurance, better positioning.👌

Just completed a page speed optimization for a luxury niched Shopify store

Something's shifting in how customers find businesses online. Established stores are losing high-intent traffic in ways that traditional SEO metrics don't even track. Here's what's happening: 🧵 Your customers still use Google, but now they're also asking ChatGPT specific questions. Instead of "protein powder," they ask: "What's the cleanest whey that won't cause bloating?" or "Best protein for someone with dairy sensitivity?" The problem? AI often gives complete answers without sending anyone to your site. You're missing the most valuable traffic - people asking detailed, purchase-ready questions. A skincare brand I work with for SEO & development went from launch to $180K/month in 8 months by showing up for questions like "gentle retinol routine for sensitive skin" and "Korean skincare order for beginners." Most stores still optimize for basic stuff: "skincare products" or "workout supplements." Smart brands are capturing: "face wash that won't strip dry skin" and "pre-workout that works for early morning gym sessions." Service businesses aren't immune either. Your ideal clients ask AI: "How to find a marketing agency that actually understands ROI" or "Web designer who gets conversion, not just aesthetics." Google isn't going anywhere, but you now need to show up in BOTH traditional search AND AI responses. The businesses adapting to this are gaining serious competitive advantages. Want to see how your business shows up when people ask AI the questions your best customers actually care about? DM "CHECK" - it's a quick look but the insights might surprise you. Most businesses have zero visibility into this.

3 and a half months of lost revenue because an agency couldn't deliver on a 1 week project. The web development industry has a serious delivery problem. Got a call from a frustrated business owner last week who runs a consulting company. They'd been working with an agency for 3 and a half months on website speed optimization. Weekly check-ins, constant "we're making progress" updates, but their site was actually performing WORSE than before. They switched to us. 3 days later: complete optimization done, 1.4-1.8 second load times achieved. The client couldn't believe it was finished so quickly. Not because we're magicians, but because we set clear expectations and delivered on them. Apparently this is rare enough to be remarkable. The bar is surprisingly low out there.

Redesign + development in progress for an eCommerce agency

Currently rebuilding an AI Cybersecurity website 👀 Getting back into dark modes after building several light ones, feels more refreshing than expected lol

Landing page redesign + custom development in progress for a Real Estate Agency

10 Crucial Shopify Apps you didn't know you needed to drive millions in revenue: 1. Vitals 2. Lucky Orange 3. Tidio 4. Oxi Social Login 5. SMSBump 6. Recharge Subscriptions 7. Referral Candy 8. SearchPie 9. Outfy 10. BeProfit

Saw too many Shopify stores burying their value prop under generic FAQs. 'What's your return policy?' shouldn't be the first thing visitors see on your homepage. Your top section is valuable space. Don't waste it on logistics that belong in the footer. Lead with why they should buy from YOU, then handle real objections. Save that prime space for what makes you different, not what makes you the same as every other store.

After building 300+ websites and driving multiple 7 figures for my clients, here are the key points you need to focus on to attract so many leads and sales you don’t know what to do with them:

Amazon loses 1% revenue for every 100ms delay. What's slow loading costing YOUR business? Just tested a client's site. 6.2 seconds to load. Industry average is around 3 seconds +- Quick math: They're losing 32% of visitors before the page even loads. That's not traffic, that's revenue walking out the door. Here's what happened when we fixed their speed... Before: 6.2 second load time, 71% bounce rate After: 2.1 second load time, 43% bounce rate Sales calls went up 89% that month. Same traffic, same offer, just didn't make people wait forever. Your customers aren't patient anymore. They've got 47 other tabs open and TikTok has ruined their attention spans. 3 seconds feels like an eternity. 6 seconds? They've already bought from your competitor. The worst part? Most business owners have no clue how slow their site is. "It loads fine for me!" Yeah, because you're testing on your office fiber connection, not your customer's phone on spotty LTE at Starbucks. Speed killers I see constantly: Massive uncompressed images (your hero image doesn't need to be 4MB) 15 different tracking scripts Too many widgets and random addons Videos that autoplay on mobile Most of these are stupid easy fixes. Want to know how fast your site ACTUALLY loads? Go to GTmetrix or PageSpeed Insights. Test it on mobile. If it's over 3 seconds, you're most likely leaving money on the table. And if you're running ads to a slow site? You're basically paying Google to annoy people. Here's the thing tho, speed isn't just user experience. Google uses it as a ranking factor. Slow site = lower rankings = less traffic = less revenue. It's a death spiral. The client I mentioned? They thought they needed a complete redesign. Cost would've been $15k+. Instead we optimized everything. Speed first, pretty later. Your website isn't art. It's a revenue machine. And machines need to work fast.

I've audited 200+ startup websites and these SEO mistakes are costing founders $50K+ in monthly traffic (and nobody talks about #3) Look, I get it. You're hustling, shipping features, and SEO is sitting in that "we'll handle it next quarter" pile. But last week I had to break some brutal news to a recent client, they just lost 80% of their organic traffic because of mistake #4 below. 1. The "We're so unique" title tag disaster Your homepage says "Revolutionary AI-Powered Customer Success Platform" and wonder why you rank on page 47. Nobody searches for "revolutionary." They search for "why are my customers churning" or "how to stop customers from canceling." Your creativity is hurting your discoverability. 2. The blog content black hole You're writing "10 Tips for Better Customer Success" when you should be targeting "our SaaS churn rate is 8% help" or "which customer health score actually predicts churn." Generic topics = generic traffic that doesn't convert. Your ideal customer has specific problems with specific language. 3. The internal linking ghost town Your blog posts are isolated islands. That amazing piece about reducing churn? It should link to your pricing page, your product features, and 3 other relevant posts. I've seen companies 3x their organic conversions just by connecting their content properly. 4. The "We'll add meta descriptions later" syndrome Google is writing your meta descriptions for you, and they're terrible. Result? 2.1% CTR instead of 8.4%. That's the difference between 500 visitors and 2,000 visitors with the same ranking position. 5. The mobile speed graveyard Your site loads in 8 seconds on mobile. Google's core web vitals are treating you like a spam site. That beautiful hero animation? It's costing you 40% of your mobile traffic. The plot twist? Most SEO "experts" won't tell you these because they're not sexy. No fancy tools, no complex technical setups. Just fundamentals that actually move the needle. I fixed #3 for a wealth management firm last month and their organic conversions went from 12 to 47 in 30 days. Same traffic, better connections. Which mistake is your startup making right now? (Be honest because we've all been there) Drop a comment or DM me your homepage. I'll tell you which traffic killer is hitting you the hardest. No pitch, just perspective from someone who's seen this movie 200+ times.

Currently migrating a Wealth Management company's website from WordPress to Webflow, implementing the first design sections from their creative team.

Your website probably sucks at explaining what you do and that's why you're not converting as many clients as you'd like (here's how to check in 5 seconds) Grab your homepage text - headline, that little blurb underneath, first paragraph, menu items, any bullet points at the top. Text it to someone and say "read this for 5 seconds then close it." Wait 30 seconds, then ask "what does this company do and who pays them?" If they can't explain your service in their own words or identify your ideal customer, your messaging is broken. Look for red flags like "uh... websites maybe?" or "some computer thing" or "no clue who would hire them." Quick fixes: Change "We create digital solutions" to "We build online stores for taco shops." Replace tech gibberish with human words - if your mom doesn't get it, rewrite it. Swap features for benefits: "24/7 support" becomes "text us at 2am, we'll actually reply." And pick a lane - "we help businesses" is useless, "we help dentists" actually means something. This beats fancy user testing because you're checking if your core message works without getting distracted by pretty colors and animations. Plus your friends can't dodge the question when it's right there in text.

The question that reveals if you need a new website or just better copy A friend who runs multiple online businesses showed me his website analytics during a call we typically have from time to time. Traffic was decent, loading speed was fine, and the design looked professional. But he said that he needs a complete redesign because nothing is converting. So I immediately asked him if he can explain what he does in one sentence without using industry jargon. 30 sec of uncomfortable silence followed. The magic question that saves thousands. That question reveals everything. If you can't clearly explain what you do, how you help, and why someone should choose you over competitors, no amount of pretty design will fix your conversion problem. The homepage said they provided "innovative solutions for digital transformation challenges." Their actual service? They helped restaurants set up online ordering systems. We rewrote their homepage copy in plain English. Same design, same traffic, same everything—except the words. Conversion rate jumped from 2.1% to 7.8% in three weeks. The expensive mistake everyone makes. Here's what typically happens: Business owners see low conversions and assume their website looks outdated. So they spend months and thousands of dollars on a redesign that makes the site prettier but doesn't address the real problem. The messaging still sucks. The value proposition is still unclear. Visitors still leave confused about what you actually do. It's like putting racing stripes on a car with a broken engine. When you actually need a redesign vs. a better copy You need a redesign if: Your site doesn't work on mobile It loads slower than molasses It looks like it was built in 2003 The user experience is genuinely broken You need a better copy if: People visit but don't take action You get asked, "What exactly do you do?" a lot Your messaging sounds like everyone else in your industry You're competing mainly on price The simple test Before spending a dime on redesign, try this: Have someone unfamiliar with your business visit your homepage for 10 seconds, then ask them to explain what you do and why they should care. If they can't, your problem isn't visual, it's verbal. The uncomfortable truth? Most websites fail because they're talking to themselves instead of their customers. They're written by people who are too close to the business to see it from an outsider's perspective. The friend I mentioned? He saved $18K by fixing his messaging first. Six months later, he's considering a redesign, but only because they're scaling so fast they need additional functionality, not because they're failing to convert. Sometimes the most expensive solution isn't the right solution. Sometimes you just need to speak as humanely as possible.

Development + design in progress for a soon to be launched Health Tech company, keeping everything simple

Redesign + development in progress for an eCommerce agency

After building 300+ websites and driving multiple 7 figures for my clients, here are the key points you need to focus on to attract so many leads and sales you don’t know what to do with them:

Just completed a page speed optimization for a luxury niched Shopify store

We've A/B tested this guarantee copy across hundreds of product pages: 'Less than 1% of customers request refunds' vs standard guarantee text. Winner every time - average 25% conversion increase. The psychology is simple: ✓ Standard = 'you might need this refund' ✓ Our version = 'everyone else is satisfied' Same assurance, better positioning.👌

Landing page redesign + custom development in progress for a Real Estate Agency

Currently rebuilding an AI Cybersecurity website 👀 Getting back into dark modes after building several light ones, feels more refreshing than expected lol

10 Crucial Shopify Apps you didn't know you needed to drive millions in revenue: 1. Vitals 2. Lucky Orange 3. Tidio 4. Oxi Social Login 5. SMSBump 6. Recharge Subscriptions 7. Referral Candy 8. SearchPie 9. Outfy 10. BeProfit

3 and a half months of lost revenue because an agency couldn't deliver on a 1 week project. The web development industry has a serious delivery problem. Got a call from a frustrated business owner last week who runs a consulting company. They'd been working with an agency for 3 and a half months on website speed optimization. Weekly check-ins, constant "we're making progress" updates, but their site was actually performing WORSE than before. They switched to us. 3 days later: complete optimization done, 1.4-1.8 second load times achieved. The client couldn't believe it was finished so quickly. Not because we're magicians, but because we set clear expectations and delivered on them. Apparently this is rare enough to be remarkable. The bar is surprisingly low out there.

Your website probably sucks at explaining what you do and that's why you're not converting as many clients as you'd like (here's how to check in 5 seconds) Grab your homepage text - headline, that little blurb underneath, first paragraph, menu items, any bullet points at the top. Text it to someone and say "read this for 5 seconds then close it." Wait 30 seconds, then ask "what does this company do and who pays them?" If they can't explain your service in their own words or identify your ideal customer, your messaging is broken. Look for red flags like "uh... websites maybe?" or "some computer thing" or "no clue who would hire them." Quick fixes: Change "We create digital solutions" to "We build online stores for taco shops." Replace tech gibberish with human words - if your mom doesn't get it, rewrite it. Swap features for benefits: "24/7 support" becomes "text us at 2am, we'll actually reply." And pick a lane - "we help businesses" is useless, "we help dentists" actually means something. This beats fancy user testing because you're checking if your core message works without getting distracted by pretty colors and animations. Plus your friends can't dodge the question when it's right there in text.

I analyzed our 50 highest-converting websites. Here's what they all have in common: After examining 50 of our highest-performing sites in ecom, SaaS, professional services, and more, patterns emerged that were too consistent to ignore. Spoiler alert: It wasn't always the prettiest sites that won. In fact, some of our best performers would never win design awards. (don't tell our designers I said that) They're stupidly clear about ONE thing Every top-converting site made it crystal clear what the visitor should do next. Not five things. Not three things. ONE thing. The lowest-converting sites in our portfolio? They're the digital equivalent of walking into a store where three salespeople immediately approach you asking different questions. One B2B client fought us hard on this, they wanted to promote their webinar, newsletter, consultation, and free guide all on the same hero section. After finally convincing them to focus solely on consultation bookings, their conversion rate jumped 164% in two weeks. They don't make people think, and the average visitor makes a stay or leave decision in about 3 seconds. Our top performers don't waste a millisecond of that time. They ruthlessly eliminate: Industry jargon Clever but confusing headlines Navigation options that don't directly serve the conversion path One healthcare client replaced their "Patient Engagement Solutions" headline with "Software that reminds patients about appointments." Boring? Maybe. But it drove 31% more qualified leads. They treat mobile users like royalty, not afterthoughts Our top converting sites give mobile users BETTER experiences, not watered-down desktop site versions . That means: Thumb-friendly navigation Forms designed specifically for on-the-go completion Content prioritized differently for mobile contexts We redesigned a real estate client's mobile experience to focus exclusively on their search function. Desktop users still saw the company story and neighborhood guides, but mobile users got straight to property searches. Result? Mobile conversions increased 78%. They're fast. Stupid fast. Among our top 50 sites, the average load time was 1.7 seconds, a full second faster than our average-performing sites. Speed isn't just a technical metric, it's a competitive advantage. For every 0.5 seconds we shaved off load time, we saw roughly a 7% increase in conversion rate. They don't ask for information that they don't absolutely need, and every form field is a hurdle. Our highest-converting landing pages ask for 2-3 pieces of information, max. Our top converters don't just have testimonials, they have strategic social proof that directly addresses the main objection for their specific audience. Price sensitive audience? They show ROI-focused testimonials. Risk averse enterprise buyers? They feature security and stability, social proof. Busy professionals? They highlight time-saving case studies. Sites with simple, straightforward layouts consistently outperformed their more visually complex counterparts. What does this mean for your website? If your site isn't converting as well as you'd hoped, chances are you're violating one of these principles. You're either trying to do too much, making visitors think too hard, neglecting mobile, loading too slowly, asking for too much information, or failing to address objections with strategic social proof. The good news? These are all fixable problems. The next time you're looking at your website analytics and wondering why people aren't taking action, ask yourself: "Is it immediately obvious what I want visitors to do here?" If the answer isn't a solid yes, we should talk. P.S. Want to know which principle your site is violating? Drop your site in my DM and we can have a chat.

Before & after for an ecom advertising agency website - development in progress (NDA content), the website is being migrated from a legacy PHP website to Webflow.

Development + design in progress for a soon to be launched Health Tech company, keeping everything simple

Does offering a guarantee or multiple guarantees make a web design agency better in every aspect of getting clients and handling projects?

Something's shifting in how customers find businesses online. Established stores are losing high-intent traffic in ways that traditional SEO metrics don't even track. Here's what's happening: 🧵 Your customers still use Google, but now they're also asking ChatGPT specific questions. Instead of "protein powder," they ask: "What's the cleanest whey that won't cause bloating?" or "Best protein for someone with dairy sensitivity?" The problem? AI often gives complete answers without sending anyone to your site. You're missing the most valuable traffic - people asking detailed, purchase-ready questions. A skincare brand I work with for SEO & development went from launch to $180K/month in 8 months by showing up for questions like "gentle retinol routine for sensitive skin" and "Korean skincare order for beginners." Most stores still optimize for basic stuff: "skincare products" or "workout supplements." Smart brands are capturing: "face wash that won't strip dry skin" and "pre-workout that works for early morning gym sessions." Service businesses aren't immune either. Your ideal clients ask AI: "How to find a marketing agency that actually understands ROI" or "Web designer who gets conversion, not just aesthetics." Google isn't going anywhere, but you now need to show up in BOTH traditional search AND AI responses. The businesses adapting to this are gaining serious competitive advantages. Want to see how your business shows up when people ask AI the questions your best customers actually care about? DM "CHECK" - it's a quick look but the insights might surprise you. Most businesses have zero visibility into this.

If you're not running tens of millions of $, stop testing button colors. Find where you're bleeding money ( product page, checkout, pricing page) and test 3-4 completely different approaches instead. Strip it down vs load it with social proof vs focus on guarantees. Pick the winner, improve it later. Way better than spending months testing "Save 45%" vs "Get 45% off" like it's going to save your business.