Get live statistics and analysis of Lina Fahizul's profile on X / Twitter
i yap about marketing to women
278following2kfollowers
The Entrepreneur
Lina Fahizul is a no-nonsense marketing maven who speaks directly to women with bold advice and practical strategies. She’s all about action, emphasizing results over excuses in her punchy, high-volume tweet style. Lina’s unapologetic approach and savvy outreach tactics create a vibe of hustle and empowerment for her audience.
Lina tweets so much hustle advice she might singlehandedly keep Twitter awake at night—guess sleep’s for the weak, or for the followers still figuring out how to keep up with her 20k-tweet marathon!
Landing a $5k/month client purely through a cold DM script she crafted exhibits Lina’s sharp marketing acumen and ability to convert engagement into revenue.
Lina’s life purpose is to empower women entrepreneurs and marketers to stop overthinking and start executing, turning vision into tangible outcomes and sustainable success.
She believes in the power of hard work, consistency, and clear value propositions, rejecting superficial motivations like vague altruism or empty hustle culture. Lina values directness, authenticity, and practical guidance over fluff.
Her biggest strength is her sheer consistency and no-excuses attitude, combined with savvy marketing insight tailored for women in business, making her advice relatable and easy to implement.
To grow her audience on X, Lina should leverage her strong DM strategies by sharing more case studies and user testimonials publicly, creating thread-form ‘how-to’ guides, and engaging more personally in replies to build loyal community vibes beyond her assertive broadcasts.
9-5 SWE @day • Yoga instructor • App builder @night
Sharing the balance: code, startups, mindfulness
Learning in public → Currently building @BuildingEventra
Retention-focused email marketing for 4,5 & 6 figure eCom brands. On track for $100M in client revenue. Building @uptiveagency Big on Faith | Family | Finance!
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creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":1,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":0,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":3,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than profit.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":0,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980959849543328010","view_count":131,"bookmark_count":0,"created_at":1761132607000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980959849543328010","full_text":"people don’t wake up at 3am thinking “how do i add more pleasure to my life?”\n\nthey wake up thinking:\n\n“why the f*ck are my ads bleeding money?”\n\n“why can’t i stick to this diet?”\n\n“why do i feel stuck while everyone else is winning?”\n\nthat’s the gaping wound, and people will pay anything for the bleeding to stop\n\ndo with that as you wish","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,123],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980990058237677646","view_count":119,"bookmark_count":0,"created_at":1761139809000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980990058237677646","full_text":"i don't care for much anymore, i just want to play pickleball and sip on fresh coconut water by the pool at my country club","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980929667830817126","view_count":122,"bookmark_count":0,"created_at":1761125411000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980929667830817126","full_text":"people don’t want to wait\n\nthey want relief now\n\ndelayed gratification used to be a flex\n\nit was all about discipline, patience, playing the long game\n\nbut in 2025, everyone’s dopamine tolerance is fried\n\nscrolling 7 apps at once\n\nskipping intros\n\n2x speeding podcasts\n\npeople are craving speed, not sustainability\n\nsell that speed","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980899477083820539","view_count":95,"bookmark_count":3,"created_at":1761118213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980899477083820539","full_text":"anticipation bias: why the wait sells better than the win\n\nbuyers don’t value what they get\n\nthey value what they expect to get\n\nthis is called anticipation bias, and it's the psychological quirk where the feeling of waiting for a reward is often more pleasurable than receiving it\n\nit’s why people feel happier before a vacation than during it, why the preorder buyers rave about an offer they haven’t even touched, and why countdowns, teases, and “coming soon” drops outperform blunt pitches\n\nanticipation = dopamine\ndelivery = serotonin\nand dopamine drives buying decisions\n\nwhy this matters for offers is because most marketers oversell the result and forget to sell the moment before it\n\nthey write copy like:\n\n“you’ll make $10k/month”\n“you’ll master email funnels in 30 days”\n\nthat’s fulfillment messaging, and it works after someone buys\n\nwhat sells before the click is tension\n\nthe emotional build-up of almost there\n\nthe psychological gap between desire and reward is what makes people move\n\nyou’re not selling the reward, you’re selling the relief of closing the gap\n\nhow i implement it for my clients' offers:\n\n1. micro-previews\ngive them the dopamine hit early. leak screenshots, frameworks, or partial breakdowns of what’s coming. you’re not giving away value, you’re activating imagination\n\n2. progress language\nmake the reader feel like they’ve already started.\nuse copy that implies motion:\n“you’re 1 click away from joining”\n“once this email hits your inbox, the system begins”\n“by the time this timer ends, you’ll already know how”\n\n3. sequenced rewards\nstretch the payoff. instead of one big drop, break it into stages:\n→ announcement → sneak peek → behind-the-scenes → official release → early-access bonus.\nevery step keeps dopamine rising and attention anchored.\n\nif you can make people feel rewarded before buying, they’ll sell themselves on the purchase\n\nthat’s why I tell my clients to build anticipation loops, structured sequences that warm cold leads and turn warm ones into buyers before the CTA ever appears\n\nin a trust recession, everyone’s tired of being overpromised to so instead of “you’ll get X,”\nsay “imagine feeling Y before X even lands.”\n\nanticipation = dopamine\ndopamine = momentum\nmomentum = 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\"confidence\" per se, but more so about reducing cognitive friction.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983043592110125162","view_count":98,"bookmark_count":0,"created_at":1761629410000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1983043592110125162","full_text":"at the end of the day, success just boils down to how bad you want something and how much you're willing to sacrifice for 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > motivation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983496549498822815","view_count":35,"bookmark_count":0,"created_at":1761737403000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983496549498822815","full_text":"instead of creating content to sell (push), create content to shift beliefs (pull). sales happens naturally when people realize you see the world the same way they do because alignment closes harder than persuasion. \n\nlearnt push vs pull marketing from Alen and when i understood it and started implementing it for myself and my clients things just felt... smoother.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983436187734827484","view_count":50,"bookmark_count":0,"created_at":1761723012000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983436187734827484","full_text":"not enough people talk about the duality you need to understand when marketing to women. you can't use the same shit you use on men with them. Alen talks about this a lot and I think he's one of the best to ever go in depth about it and actually understand the psychology behind it. \n\nmost marketers don’t know how to sell to women because they sell logic, when women buy from emotional safety + resonance. not “this work\" but “this feels right” it’s not about the offer, it’s about whether they trust you with their 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel understood.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":0,"startTime":1761868800000,"endTime":1761955200000,"tweets":[]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984523342045425800","view_count":100,"bookmark_count":0,"created_at":1761982210000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984523342045425800","full_text":"been going DEEP into the psychology of marketing to women. \n\nstuff like buyer behaviour, emotional triggers, copy nuances. the whole thing.\n\nv v interesting stuff and it's been CONSUMING me, i'm borderline obessed lol you can probably tell since i've shared stuff on this recently but will be sharing even more soon.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":1,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984976343642030587","view_count":237,"bookmark_count":1,"created_at":1762090214000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984976343642030587","full_text":"selling the hustle and grind dream/mindset to women won’t work for your offer because they don’t get the same dopamine hit from ‘crushing it’ like men do. \n\ninstead what they buy is the removal of daily stress so if you’re looking into creating info offers for women/changing your existing product/offer to target them, focus more on the sanctuary of stability. \n\na system so certain, so reliable that it frees their mental bandwidth for everything else. THAT is the key.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,114],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984885733467820198","view_count":139,"bookmark_count":0,"created_at":1762068610000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984885733467820198","full_text":"some of you still don't get that the cognitive framework for purchase is different for both genders and it shows 😪","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984855531668799605","view_count":166,"bookmark_count":0,"created_at":1762061410000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984855531668799605","full_text":"the biggest cognitive friction in marketing to women isn't price, it’s the uncertainty of the outcome they’re going to get. they don’t need a promise of a 'new life' (status), they need a guarantee of a predictable system that removes the anxiety of the unknown (stability).","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1391121848642019329","name":"𝔽𝕪𝕟𝕟","screen_name":"Karouzu1","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Karouzu1","lang":"en","retweeted":false,"fact_check":null,"id":"1984969189451555040","view_count":2561,"bookmark_count":0,"created_at":1762088508000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1984719301572772145","full_text":"@Karouzu1 i’m getting secondhand embarrassment for them 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framing over gain framing\n\npeople don’t buy because of what they’ll gain\n\nthey buy because of what they’ll lose if they don’t\n\nyou’ve heard “people fear loss 2–3x more than they value gain”\n\nthat’s not just a fun psychology fact, it’s a conversion law\n\nit’s called loss aversion, and it’s the reason people will:\n→ pay $20 to avoid losing $10\n→ renew a subscription they don’t use\n→ keep investing in a course they’ve outgrown because quitting feels like losing progress\n\nhumans will do almost ANYTHING to not feel like they’re slipping backward\n\nand that instinct is what makes loss framing so powerful in marketing.\n\ngain framing says: “here’s what you’ll get if you buy this”\n\nloss framing says: “here’s what you’ll lose if you don’t”\n\nboth communicate the same idea, but one speaks to hope, the other to fear\n\nand fear, in behavioral economics, is 3x stickier\n\nit activates the part of the brain that handles survival\n\nit’s not logic, it’s instinct\n\nwhen someone 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sales pages:\n“the longer your funnel leaks, the more profit you hand to ads that don’t convert”\n\nin retention campaigns:\n“you’ve already invested 3 months, don’t throw it away by stopping now”\n\nyou’re not manipulating, you’re reflecting the actual consequence of doing nothing.\n\nadd the identity layer\n\nloss doesn’t just mean financial loss\n\nit can mean status loss, too\n\n“you’ll lose relevance”\n“you’ll fall behind the operators who already moved”\n“you’ll still be talking about building, while others are scaling”\n\nthat hits harder because identity > logic\n\nno one wants to feel left behind\n\nno one wants to be the one who didn’t act\n\nwhy it’s more ethical than FOMO\n\nFOMO says, “look what you’re missing out on”\nloss framing says, “look what you’re leaving on the table”\n\nit’s subtle, grounded, and REAL\n\nyou’re not scaring people, you’re clarifying stakes\n\ndone right, it creates urgency without deception.\n\nhere’s the deeper layer\n\nloss framing isn’t about creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":0,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":0,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":1,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than profit.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":3,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980959849543328010","view_count":131,"bookmark_count":0,"created_at":1761132607000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980959849543328010","full_text":"people don’t wake up at 3am thinking “how do i add more pleasure to my life?”\n\nthey wake up thinking:\n\n“why the f*ck are my ads bleeding money?”\n\n“why can’t i stick to this diet?”\n\n“why do i feel stuck while everyone else is winning?”\n\nthat’s the gaping wound, and people will pay anything for the bleeding to stop\n\ndo with that as you wish","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,123],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980990058237677646","view_count":119,"bookmark_count":0,"created_at":1761139809000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980990058237677646","full_text":"i don't care for much anymore, i just want to play pickleball and sip on fresh coconut water by the pool at my country club","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980929667830817126","view_count":122,"bookmark_count":0,"created_at":1761125411000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980929667830817126","full_text":"people don’t want to wait\n\nthey want relief now\n\ndelayed gratification used to be a flex\n\nit was all about discipline, patience, playing the long game\n\nbut in 2025, everyone’s dopamine tolerance is fried\n\nscrolling 7 apps at once\n\nskipping intros\n\n2x speeding podcasts\n\npeople are craving speed, not sustainability\n\nsell that speed","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980899477083820539","view_count":95,"bookmark_count":3,"created_at":1761118213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980899477083820539","full_text":"anticipation bias: why the wait sells better than the win\n\nbuyers don’t value what they get\n\nthey value what they expect to get\n\nthis is called anticipation bias, and it's the psychological quirk where the feeling of waiting for a reward is often more pleasurable than receiving it\n\nit’s why people feel happier before a vacation than during it, why the preorder buyers rave about an offer they haven’t even touched, and why countdowns, teases, and “coming soon” drops outperform blunt pitches\n\nanticipation = dopamine\ndelivery = serotonin\nand dopamine drives buying decisions\n\nwhy this matters for offers is because most marketers oversell the result and forget to sell the moment before it\n\nthey write copy like:\n\n“you’ll make $10k/month”\n“you’ll master email funnels in 30 days”\n\nthat’s fulfillment messaging, and it works after someone buys\n\nwhat sells before the click is tension\n\nthe emotional build-up of almost there\n\nthe psychological gap between desire and reward is what makes people move\n\nyou’re not selling the reward, you’re selling the relief of closing the gap\n\nhow i implement it for my clients' offers:\n\n1. micro-previews\ngive them the dopamine hit early. leak screenshots, frameworks, or partial breakdowns of what’s coming. you’re not giving away value, you’re activating imagination\n\n2. progress language\nmake the reader feel like they’ve already started.\nuse copy that implies motion:\n“you’re 1 click away from joining”\n“once this email hits your inbox, the system begins”\n“by the time this timer ends, you’ll already know how”\n\n3. sequenced rewards\nstretch the payoff. instead of one big drop, break it into stages:\n→ announcement → sneak peek → behind-the-scenes → official release → early-access bonus.\nevery step keeps dopamine rising and attention anchored.\n\nif you can make people feel rewarded before buying, they’ll sell themselves on the purchase\n\nthat’s why I tell my clients to build anticipation loops, structured sequences that warm cold leads and turn warm ones into buyers before the CTA ever appears\n\nin a trust recession, everyone’s tired of being overpromised to so instead of “you’ll get X,”\nsay “imagine feeling Y before X even lands.”\n\nanticipation = dopamine\ndopamine = momentum\nmomentum = 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\"confidence\" per se, but more so about reducing cognitive friction.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983043592110125162","view_count":98,"bookmark_count":0,"created_at":1761629410000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1983043592110125162","full_text":"at the end of the day, success just boils down to how bad you want something and how much you're willing to sacrifice for 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > motivation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983496549498822815","view_count":35,"bookmark_count":0,"created_at":1761737403000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983496549498822815","full_text":"instead of creating content to sell (push), create content to shift beliefs (pull). sales happens naturally when people realize you see the world the same way they do because alignment closes harder than persuasion. \n\nlearnt push vs pull marketing from Alen and when i understood it and started implementing it for myself and my clients things just felt... smoother.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983436187734827484","view_count":50,"bookmark_count":0,"created_at":1761723012000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983436187734827484","full_text":"not enough people talk about the duality you need to understand when marketing to women. you can't use the same shit you use on men with them. Alen talks about this a lot and I think he's one of the best to ever go in depth about it and actually understand the psychology behind it. \n\nmost marketers don’t know how to sell to women because they sell logic, when women buy from emotional safety + resonance. not “this work\" but “this feels right” it’s not about the offer, it’s about whether they trust you with their 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":3,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel understood.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":0,"startTime":1761868800000,"endTime":1761955200000,"tweets":[]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984523342045425800","view_count":100,"bookmark_count":0,"created_at":1761982210000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984523342045425800","full_text":"been going DEEP into the psychology of marketing to women. \n\nstuff like buyer behaviour, emotional triggers, copy nuances. the whole thing.\n\nv v interesting stuff and it's been CONSUMING me, i'm borderline obessed lol you can probably tell since i've shared stuff on this recently but will be sharing even more soon.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":1,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984976343642030587","view_count":237,"bookmark_count":1,"created_at":1762090214000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984976343642030587","full_text":"selling the hustle and grind dream/mindset to women won’t work for your offer because they don’t get the same dopamine hit from ‘crushing it’ like men do. \n\ninstead what they buy is the removal of daily stress so if you’re looking into creating info offers for women/changing your existing product/offer to target them, focus more on the sanctuary of stability. \n\na system so certain, so reliable that it frees their mental bandwidth for everything else. THAT is the key.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,114],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984885733467820198","view_count":139,"bookmark_count":0,"created_at":1762068610000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984885733467820198","full_text":"some of you still don't get that the cognitive framework for purchase is different for both genders and it shows 😪","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984855531668799605","view_count":166,"bookmark_count":0,"created_at":1762061410000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984855531668799605","full_text":"the biggest cognitive friction in marketing to women isn't price, it’s the uncertainty of the outcome they’re going to get. they don’t need a promise of a 'new life' (status), they need a guarantee of a predictable system that removes the anxiety of the unknown (stability).","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1391121848642019329","name":"𝔽𝕪𝕟𝕟","screen_name":"Karouzu1","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Karouzu1","lang":"en","retweeted":false,"fact_check":null,"id":"1984969189451555040","view_count":2561,"bookmark_count":0,"created_at":1762088508000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1984719301572772145","full_text":"@Karouzu1 i’m getting secondhand embarrassment for them 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framing over gain framing\n\npeople don’t buy because of what they’ll gain\n\nthey buy because of what they’ll lose if they don’t\n\nyou’ve heard “people fear loss 2–3x more than they value gain”\n\nthat’s not just a fun psychology fact, it’s a conversion law\n\nit’s called loss aversion, and it’s the reason people will:\n→ pay $20 to avoid losing $10\n→ renew a subscription they don’t use\n→ keep investing in a course they’ve outgrown because quitting feels like losing progress\n\nhumans will do almost ANYTHING to not feel like they’re slipping backward\n\nand that instinct is what makes loss framing so powerful in marketing.\n\ngain framing says: “here’s what you’ll get if you buy this”\n\nloss framing says: “here’s what you’ll lose if you don’t”\n\nboth communicate the same idea, but one speaks to hope, the other to fear\n\nand fear, in behavioral economics, is 3x stickier\n\nit activates the part of the brain that handles survival\n\nit’s not logic, it’s instinct\n\nwhen someone 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sales pages:\n“the longer your funnel leaks, the more profit you hand to ads that don’t convert”\n\nin retention campaigns:\n“you’ve already invested 3 months, don’t throw it away by stopping now”\n\nyou’re not manipulating, you’re reflecting the actual consequence of doing nothing.\n\nadd the identity layer\n\nloss doesn’t just mean financial loss\n\nit can mean status loss, too\n\n“you’ll lose relevance”\n“you’ll fall behind the operators who already moved”\n“you’ll still be talking about building, while others are scaling”\n\nthat hits harder because identity > logic\n\nno one wants to feel left behind\n\nno one wants to be the one who didn’t act\n\nwhy it’s more ethical than FOMO\n\nFOMO says, “look what you’re missing out on”\nloss framing says, “look what you’re leaving on the table”\n\nit’s subtle, grounded, and REAL\n\nyou’re not scaring people, you’re clarifying stakes\n\ndone right, it creates urgency without deception.\n\nhere’s the deeper layer\n\nloss framing isn’t about creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":0,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":1,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":5,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than profit.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":5,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980959849543328010","view_count":131,"bookmark_count":0,"created_at":1761132607000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980959849543328010","full_text":"people don’t wake up at 3am thinking “how do i add more pleasure to my life?”\n\nthey wake up thinking:\n\n“why the f*ck are my ads bleeding money?”\n\n“why can’t i stick to this diet?”\n\n“why do i feel stuck while everyone else is winning?”\n\nthat’s the gaping wound, and people will pay anything for the bleeding to stop\n\ndo with that as you wish","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,123],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980990058237677646","view_count":119,"bookmark_count":0,"created_at":1761139809000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980990058237677646","full_text":"i don't care for much anymore, i just want to play pickleball and sip on fresh coconut water by the pool at my country club","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980929667830817126","view_count":122,"bookmark_count":0,"created_at":1761125411000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980929667830817126","full_text":"people don’t want to wait\n\nthey want relief now\n\ndelayed gratification used to be a flex\n\nit was all about discipline, patience, playing the long game\n\nbut in 2025, everyone’s dopamine tolerance is fried\n\nscrolling 7 apps at once\n\nskipping intros\n\n2x speeding podcasts\n\npeople are craving speed, not sustainability\n\nsell that speed","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980899477083820539","view_count":95,"bookmark_count":3,"created_at":1761118213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980899477083820539","full_text":"anticipation bias: why the wait sells better than the win\n\nbuyers don’t value what they get\n\nthey value what they expect to get\n\nthis is called anticipation bias, and it's the psychological quirk where the feeling of waiting for a reward is often more pleasurable than receiving it\n\nit’s why people feel happier before a vacation than during it, why the preorder buyers rave about an offer they haven’t even touched, and why countdowns, teases, and “coming soon” drops outperform blunt pitches\n\nanticipation = dopamine\ndelivery = serotonin\nand dopamine drives buying decisions\n\nwhy this matters for offers is because most marketers oversell the result and forget to sell the moment before it\n\nthey write copy like:\n\n“you’ll make $10k/month”\n“you’ll master email funnels in 30 days”\n\nthat’s fulfillment messaging, and it works after someone buys\n\nwhat sells before the click is tension\n\nthe emotional build-up of almost there\n\nthe psychological gap between desire and reward is what makes people move\n\nyou’re not selling the reward, you’re selling the relief of closing the gap\n\nhow i implement it for my clients' offers:\n\n1. micro-previews\ngive them the dopamine hit early. leak screenshots, frameworks, or partial breakdowns of what’s coming. you’re not giving away value, you’re activating imagination\n\n2. progress language\nmake the reader feel like they’ve already started.\nuse copy that implies motion:\n“you’re 1 click away from joining”\n“once this email hits your inbox, the system begins”\n“by the time this timer ends, you’ll already know how”\n\n3. sequenced rewards\nstretch the payoff. instead of one big drop, break it into stages:\n→ announcement → sneak peek → behind-the-scenes → official release → early-access bonus.\nevery step keeps dopamine rising and attention anchored.\n\nif you can make people feel rewarded before buying, they’ll sell themselves on the purchase\n\nthat’s why I tell my clients to build anticipation loops, structured sequences that warm cold leads and turn warm ones into buyers before the CTA ever appears\n\nin a trust recession, everyone’s tired of being overpromised to so instead of “you’ll get X,”\nsay “imagine feeling Y before X even lands.”\n\nanticipation = dopamine\ndopamine = momentum\nmomentum = 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\"confidence\" per se, but more so about reducing cognitive friction.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983043592110125162","view_count":98,"bookmark_count":0,"created_at":1761629410000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1983043592110125162","full_text":"at the end of the day, success just boils down to how bad you want something and how much you're willing to sacrifice for 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > motivation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983496549498822815","view_count":35,"bookmark_count":0,"created_at":1761737403000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983496549498822815","full_text":"instead of creating content to sell (push), create content to shift beliefs (pull). sales happens naturally when people realize you see the world the same way they do because alignment closes harder than persuasion. \n\nlearnt push vs pull marketing from Alen and when i understood it and started implementing it for myself and my clients things just felt... smoother.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983436187734827484","view_count":50,"bookmark_count":0,"created_at":1761723012000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983436187734827484","full_text":"not enough people talk about the duality you need to understand when marketing to women. you can't use the same shit you use on men with them. Alen talks about this a lot and I think he's one of the best to ever go in depth about it and actually understand the psychology behind it. \n\nmost marketers don’t know how to sell to women because they sell logic, when women buy from emotional safety + resonance. not “this work\" but “this feels right” it’s not about the offer, it’s about whether they trust you with their 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel understood.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":0,"startTime":1761868800000,"endTime":1761955200000,"tweets":[]},{"label":"2025-11-02","value":1,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984523342045425800","view_count":100,"bookmark_count":0,"created_at":1761982210000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984523342045425800","full_text":"been going DEEP into the psychology of marketing to women. \n\nstuff like buyer behaviour, emotional triggers, copy nuances. the whole thing.\n\nv v interesting stuff and it's been CONSUMING me, i'm borderline obessed lol you can probably tell since i've shared stuff on this recently but will be sharing even more soon.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":3,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984976343642030587","view_count":237,"bookmark_count":1,"created_at":1762090214000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984976343642030587","full_text":"selling the hustle and grind dream/mindset to women won’t work for your offer because they don’t get the same dopamine hit from ‘crushing it’ like men do. \n\ninstead what they buy is the removal of daily stress so if you’re looking into creating info offers for women/changing your existing product/offer to target them, focus more on the sanctuary of stability. \n\na system so certain, so reliable that it frees their mental bandwidth for everything else. THAT is the key.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,114],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984885733467820198","view_count":139,"bookmark_count":0,"created_at":1762068610000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984885733467820198","full_text":"some of you still don't get that the cognitive framework for purchase is different for both genders and it shows 😪","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984855531668799605","view_count":166,"bookmark_count":0,"created_at":1762061410000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984855531668799605","full_text":"the biggest cognitive friction in marketing to women isn't price, it’s the uncertainty of the outcome they’re going to get. they don’t need a promise of a 'new life' (status), they need a guarantee of a predictable system that removes the anxiety of the unknown (stability).","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1391121848642019329","name":"𝔽𝕪𝕟𝕟","screen_name":"Karouzu1","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Karouzu1","lang":"en","retweeted":false,"fact_check":null,"id":"1984969189451555040","view_count":2561,"bookmark_count":0,"created_at":1762088508000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1984719301572772145","full_text":"@Karouzu1 i’m getting secondhand embarrassment for them 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framing over gain framing\n\npeople don’t buy because of what they’ll gain\n\nthey buy because of what they’ll lose if they don’t\n\nyou’ve heard “people fear loss 2–3x more than they value gain”\n\nthat’s not just a fun psychology fact, it’s a conversion law\n\nit’s called loss aversion, and it’s the reason people will:\n→ pay $20 to avoid losing $10\n→ renew a subscription they don’t use\n→ keep investing in a course they’ve outgrown because quitting feels like losing progress\n\nhumans will do almost ANYTHING to not feel like they’re slipping backward\n\nand that instinct is what makes loss framing so powerful in marketing.\n\ngain framing says: “here’s what you’ll get if you buy this”\n\nloss framing says: “here’s what you’ll lose if you don’t”\n\nboth communicate the same idea, but one speaks to hope, the other to fear\n\nand fear, in behavioral economics, is 3x stickier\n\nit activates the part of the brain that handles survival\n\nit’s not logic, it’s instinct\n\nwhen someone 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sales pages:\n“the longer your funnel leaks, the more profit you hand to ads that don’t convert”\n\nin retention campaigns:\n“you’ve already invested 3 months, don’t throw it away by stopping now”\n\nyou’re not manipulating, you’re reflecting the actual consequence of doing nothing.\n\nadd the identity layer\n\nloss doesn’t just mean financial loss\n\nit can mean status loss, too\n\n“you’ll lose relevance”\n“you’ll fall behind the operators who already moved”\n“you’ll still be talking about building, while others are scaling”\n\nthat hits harder because identity > logic\n\nno one wants to feel left behind\n\nno one wants to be the one who didn’t act\n\nwhy it’s more ethical than FOMO\n\nFOMO says, “look what you’re missing out on”\nloss framing says, “look what you’re leaving on the table”\n\nit’s subtle, grounded, and REAL\n\nyou’re not scaring people, you’re clarifying stakes\n\ndone right, it creates urgency without deception.\n\nhere’s the deeper layer\n\nloss framing isn’t about creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":1,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":3,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":4,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than profit.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":3,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980959849543328010","view_count":131,"bookmark_count":0,"created_at":1761132607000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980959849543328010","full_text":"people don’t wake up at 3am thinking “how do i add more pleasure to my life?”\n\nthey wake up thinking:\n\n“why the f*ck are my ads bleeding money?”\n\n“why can’t i stick to this diet?”\n\n“why do i feel stuck while everyone else is winning?”\n\nthat’s the gaping wound, and people will pay anything for the bleeding to stop\n\ndo with that as you wish","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,123],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980990058237677646","view_count":119,"bookmark_count":0,"created_at":1761139809000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980990058237677646","full_text":"i don't care for much anymore, i just want to play pickleball and sip on fresh coconut water by the pool at my country club","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980929667830817126","view_count":122,"bookmark_count":0,"created_at":1761125411000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980929667830817126","full_text":"people don’t want to wait\n\nthey want relief now\n\ndelayed gratification used to be a flex\n\nit was all about discipline, patience, playing the long game\n\nbut in 2025, everyone’s dopamine tolerance is fried\n\nscrolling 7 apps at once\n\nskipping intros\n\n2x speeding podcasts\n\npeople are craving speed, not sustainability\n\nsell that speed","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980899477083820539","view_count":95,"bookmark_count":3,"created_at":1761118213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980899477083820539","full_text":"anticipation bias: why the wait sells better than the win\n\nbuyers don’t value what they get\n\nthey value what they expect to get\n\nthis is called anticipation bias, and it's the psychological quirk where the feeling of waiting for a reward is often more pleasurable than receiving it\n\nit’s why people feel happier before a vacation than during it, why the preorder buyers rave about an offer they haven’t even touched, and why countdowns, teases, and “coming soon” drops outperform blunt pitches\n\nanticipation = dopamine\ndelivery = serotonin\nand dopamine drives buying decisions\n\nwhy this matters for offers is because most marketers oversell the result and forget to sell the moment before it\n\nthey write copy like:\n\n“you’ll make $10k/month”\n“you’ll master email funnels in 30 days”\n\nthat’s fulfillment messaging, and it works after someone buys\n\nwhat sells before the click is tension\n\nthe emotional build-up of almost there\n\nthe psychological gap between desire and reward is what makes people move\n\nyou’re not selling the reward, you’re selling the relief of closing the gap\n\nhow i implement it for my clients' offers:\n\n1. micro-previews\ngive them the dopamine hit early. leak screenshots, frameworks, or partial breakdowns of what’s coming. you’re not giving away value, you’re activating imagination\n\n2. progress language\nmake the reader feel like they’ve already started.\nuse copy that implies motion:\n“you’re 1 click away from joining”\n“once this email hits your inbox, the system begins”\n“by the time this timer ends, you’ll already know how”\n\n3. sequenced rewards\nstretch the payoff. instead of one big drop, break it into stages:\n→ announcement → sneak peek → behind-the-scenes → official release → early-access bonus.\nevery step keeps dopamine rising and attention anchored.\n\nif you can make people feel rewarded before buying, they’ll sell themselves on the purchase\n\nthat’s why I tell my clients to build anticipation loops, structured sequences that warm cold leads and turn warm ones into buyers before the CTA ever appears\n\nin a trust recession, everyone’s tired of being overpromised to so instead of “you’ll get X,”\nsay “imagine feeling Y before X even lands.”\n\nanticipation = dopamine\ndopamine = momentum\nmomentum = 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\"confidence\" per se, but more so about reducing cognitive friction.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983043592110125162","view_count":98,"bookmark_count":0,"created_at":1761629410000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1983043592110125162","full_text":"at the end of the day, success just boils down to how bad you want something and how much you're willing to sacrifice for 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > motivation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983496549498822815","view_count":35,"bookmark_count":0,"created_at":1761737403000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983496549498822815","full_text":"instead of creating content to sell (push), create content to shift beliefs (pull). sales happens naturally when people realize you see the world the same way they do because alignment closes harder than persuasion. \n\nlearnt push vs pull marketing from Alen and when i understood it and started implementing it for myself and my clients things just felt... smoother.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983436187734827484","view_count":50,"bookmark_count":0,"created_at":1761723012000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983436187734827484","full_text":"not enough people talk about the duality you need to understand when marketing to women. you can't use the same shit you use on men with them. Alen talks about this a lot and I think he's one of the best to ever go in depth about it and actually understand the psychology behind it. \n\nmost marketers don’t know how to sell to women because they sell logic, when women buy from emotional safety + resonance. not “this work\" but “this feels right” it’s not about the offer, it’s about whether they trust you with their 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":2,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel understood.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":0,"startTime":1761868800000,"endTime":1761955200000,"tweets":[]},{"label":"2025-11-02","value":1,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984523342045425800","view_count":100,"bookmark_count":0,"created_at":1761982210000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984523342045425800","full_text":"been going DEEP into the psychology of marketing to women. \n\nstuff like buyer behaviour, emotional triggers, copy nuances. the whole thing.\n\nv v interesting stuff and it's been CONSUMING me, i'm borderline obessed lol you can probably tell since i've shared stuff on this recently but will be sharing even more soon.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":9,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984976343642030587","view_count":237,"bookmark_count":1,"created_at":1762090214000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984976343642030587","full_text":"selling the hustle and grind dream/mindset to women won’t work for your offer because they don’t get the same dopamine hit from ‘crushing it’ like men do. \n\ninstead what they buy is the removal of daily stress so if you’re looking into creating info offers for women/changing your existing product/offer to target them, focus more on the sanctuary of stability. \n\na system so certain, so reliable that it frees their mental bandwidth for everything else. THAT is the key.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,114],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984885733467820198","view_count":139,"bookmark_count":0,"created_at":1762068610000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984885733467820198","full_text":"some of you still don't get that the cognitive framework for purchase is different for both genders and it shows 😪","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984855531668799605","view_count":166,"bookmark_count":0,"created_at":1762061410000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984855531668799605","full_text":"the biggest cognitive friction in marketing to women isn't price, it’s the uncertainty of the outcome they’re going to get. they don’t need a promise of a 'new life' (status), they need a guarantee of a predictable system that removes the anxiety of the unknown (stability).","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1391121848642019329","name":"𝔽𝕪𝕟𝕟","screen_name":"Karouzu1","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Karouzu1","lang":"en","retweeted":false,"fact_check":null,"id":"1984969189451555040","view_count":2561,"bookmark_count":0,"created_at":1762088508000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1984719301572772145","full_text":"@Karouzu1 i’m getting secondhand embarrassment for them 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framing over gain framing\n\npeople don’t buy because of what they’ll gain\n\nthey buy because of what they’ll lose if they don’t\n\nyou’ve heard “people fear loss 2–3x more than they value gain”\n\nthat’s not just a fun psychology fact, it’s a conversion law\n\nit’s called loss aversion, and it’s the reason people will:\n→ pay $20 to avoid losing $10\n→ renew a subscription they don’t use\n→ keep investing in a course they’ve outgrown because quitting feels like losing progress\n\nhumans will do almost ANYTHING to not feel like they’re slipping backward\n\nand that instinct is what makes loss framing so powerful in marketing.\n\ngain framing says: “here’s what you’ll get if you buy this”\n\nloss framing says: “here’s what you’ll lose if you don’t”\n\nboth communicate the same idea, but one speaks to hope, the other to fear\n\nand fear, in behavioral economics, is 3x stickier\n\nit activates the part of the brain that handles survival\n\nit’s not logic, it’s instinct\n\nwhen someone 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sales pages:\n“the longer your funnel leaks, the more profit you hand to ads that don’t convert”\n\nin retention campaigns:\n“you’ve already invested 3 months, don’t throw it away by stopping now”\n\nyou’re not manipulating, you’re reflecting the actual consequence of doing nothing.\n\nadd the identity layer\n\nloss doesn’t just mean financial loss\n\nit can mean status loss, too\n\n“you’ll lose relevance”\n“you’ll fall behind the operators who already moved”\n“you’ll still be talking about building, while others are scaling”\n\nthat hits harder because identity > logic\n\nno one wants to feel left behind\n\nno one wants to be the one who didn’t act\n\nwhy it’s more ethical than FOMO\n\nFOMO says, “look what you’re missing out on”\nloss framing says, “look what you’re leaving on the table”\n\nit’s subtle, grounded, and REAL\n\nyou’re not scaring people, you’re clarifying stakes\n\ndone right, it creates urgency without deception.\n\nhere’s the deeper layer\n\nloss framing isn’t about creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":77,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":140,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":357,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than profit.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-23","value":578,"startTime":1761091200000,"endTime":1761177600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980959849543328010","view_count":131,"bookmark_count":0,"created_at":1761132607000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980959849543328010","full_text":"people don’t wake up at 3am thinking “how do i add more pleasure to my life?”\n\nthey wake up thinking:\n\n“why the f*ck are my ads bleeding money?”\n\n“why can’t i stick to this diet?”\n\n“why do i feel stuck while everyone else is winning?”\n\nthat’s the gaping wound, and people will pay anything for the bleeding to stop\n\ndo with that as you wish","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,123],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980990058237677646","view_count":119,"bookmark_count":0,"created_at":1761139809000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980990058237677646","full_text":"i don't care for much anymore, i just want to play pickleball and sip on fresh coconut water by the pool at my country club","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980929667830817126","view_count":122,"bookmark_count":0,"created_at":1761125411000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980929667830817126","full_text":"people don’t want to wait\n\nthey want relief now\n\ndelayed gratification used to be a flex\n\nit was all about discipline, patience, playing the long game\n\nbut in 2025, everyone’s dopamine tolerance is fried\n\nscrolling 7 apps at once\n\nskipping intros\n\n2x speeding podcasts\n\npeople are craving speed, not sustainability\n\nsell that speed","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980899477083820539","view_count":95,"bookmark_count":3,"created_at":1761118213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980899477083820539","full_text":"anticipation bias: why the wait sells better than the win\n\nbuyers don’t value what they get\n\nthey value what they expect to get\n\nthis is called anticipation bias, and it's the psychological quirk where the feeling of waiting for a reward is often more pleasurable than receiving it\n\nit’s why people feel happier before a vacation than during it, why the preorder buyers rave about an offer they haven’t even touched, and why countdowns, teases, and “coming soon” drops outperform blunt pitches\n\nanticipation = dopamine\ndelivery = serotonin\nand dopamine drives buying decisions\n\nwhy this matters for offers is because most marketers oversell the result and forget to sell the moment before it\n\nthey write copy like:\n\n“you’ll make $10k/month”\n“you’ll master email funnels in 30 days”\n\nthat’s fulfillment messaging, and it works after someone buys\n\nwhat sells before the click is tension\n\nthe emotional build-up of almost there\n\nthe psychological gap between desire and reward is what makes people move\n\nyou’re not selling the reward, you’re selling the relief of closing the gap\n\nhow i implement it for my clients' offers:\n\n1. micro-previews\ngive them the dopamine hit early. leak screenshots, frameworks, or partial breakdowns of what’s coming. you’re not giving away value, you’re activating imagination\n\n2. progress language\nmake the reader feel like they’ve already started.\nuse copy that implies motion:\n“you’re 1 click away from joining”\n“once this email hits your inbox, the system begins”\n“by the time this timer ends, you’ll already know how”\n\n3. sequenced rewards\nstretch the payoff. instead of one big drop, break it into stages:\n→ announcement → sneak peek → behind-the-scenes → official release → early-access bonus.\nevery step keeps dopamine rising and attention anchored.\n\nif you can make people feel rewarded before buying, they’ll sell themselves on the purchase\n\nthat’s why I tell my clients to build anticipation loops, structured sequences that warm cold leads and turn warm ones into buyers before the CTA ever appears\n\nin a trust recession, everyone’s tired of being overpromised to so instead of “you’ll get X,”\nsay “imagine feeling Y before X even lands.”\n\nanticipation = dopamine\ndopamine = momentum\nmomentum = 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\"confidence\" per se, but more so about reducing cognitive friction.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,124],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983043592110125162","view_count":98,"bookmark_count":0,"created_at":1761629410000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1983043592110125162","full_text":"at the end of the day, success just boils down to how bad you want something and how much you're willing to sacrifice for 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > motivation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983496549498822815","view_count":35,"bookmark_count":0,"created_at":1761737403000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983496549498822815","full_text":"instead of creating content to sell (push), create content to shift beliefs (pull). sales happens naturally when people realize you see the world the same way they do because alignment closes harder than persuasion. \n\nlearnt push vs pull marketing from Alen and when i understood it and started implementing it for myself and my clients things just felt... smoother.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983436187734827484","view_count":50,"bookmark_count":0,"created_at":1761723012000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983436187734827484","full_text":"not enough people talk about the duality you need to understand when marketing to women. you can't use the same shit you use on men with them. Alen talks about this a lot and I think he's one of the best to ever go in depth about it and actually understand the psychology behind it. \n\nmost marketers don’t know how to sell to women because they sell logic, when women buy from emotional safety + resonance. not “this work\" but “this feels right” it’s not about the offer, it’s about whether they trust you with their 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":77,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel understood.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":0,"startTime":1761868800000,"endTime":1761955200000,"tweets":[]},{"label":"2025-11-02","value":100,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984523342045425800","view_count":100,"bookmark_count":0,"created_at":1761982210000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984523342045425800","full_text":"been going DEEP into the psychology of marketing to women. \n\nstuff like buyer behaviour, emotional triggers, copy nuances. the whole thing.\n\nv v interesting stuff and it's been CONSUMING me, i'm borderline obessed lol you can probably tell since i've shared stuff on this recently but will be sharing even more soon.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":3103,"startTime":1762041600000,"endTime":1762128000000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984976343642030587","view_count":237,"bookmark_count":1,"created_at":1762090214000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984976343642030587","full_text":"selling the hustle and grind dream/mindset to women won’t work for your offer because they don’t get the same dopamine hit from ‘crushing it’ like men do. \n\ninstead what they buy is the removal of daily stress so if you’re looking into creating info offers for women/changing your existing product/offer to target them, focus more on the sanctuary of stability. \n\na system so certain, so reliable that it frees their mental bandwidth for everything else. THAT is the key.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,114],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984885733467820198","view_count":139,"bookmark_count":0,"created_at":1762068610000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984885733467820198","full_text":"some of you still don't get that the cognitive framework for purchase is different for both genders and it shows 😪","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984855531668799605","view_count":166,"bookmark_count":0,"created_at":1762061410000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1984855531668799605","full_text":"the biggest cognitive friction in marketing to women isn't price, it’s the uncertainty of the outcome they’re going to get. they don’t need a promise of a 'new life' (status), they need a guarantee of a predictable system that removes the anxiety of the unknown (stability).","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1391121848642019329","name":"𝔽𝕪𝕟𝕟","screen_name":"Karouzu1","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"Karouzu1","lang":"en","retweeted":false,"fact_check":null,"id":"1984969189451555040","view_count":2561,"bookmark_count":0,"created_at":1762088508000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1984719301572772145","full_text":"@Karouzu1 i’m getting secondhand embarrassment for them 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Founder and AI-driven product distribution specialist, John cuts through the fluff to spotlight what really moves the needle in startups—getting your product in front of the right customers. His tweets deliver tough love to founders stuck in product perfection paralysis.","purpose":"John's life mission is to disrupt traditional startup myths by championing relentless, tactical distribution as the cornerstone of success. He aims to empower founders to shift their focus from building perfection to mastering sales and market reach using AI agents.","beliefs":"He firmly believes that no matter how brilliant a product’s code, success hinges on the obsession with selling and distributing consistently. John values grit, persistence, and a data-driven, ruthless approach to marketing over blind product worship.","facts":"Fun fact: Despite emphasizing distribution over product, John himself runs a lean follow-back network—following only 13 accounts—showing he masters focus and curation even in his own social strategy.","strength":"John’s strengths lie in his relentless clarity and consistency, his ability to strip away startup fantasies and evangelize gritty, actionable distribution strategies backed by AI.","weakness":"His direct, sometimes blunt messaging might alienate founders who are sensitive to criticism or still enamored by product-centric success stories, risking engagement loss.","roast":"John’s obsession with distribution is so intense, if he spent half as much time building product as he tweets about selling it, he might actually have customers knocking down his door instead of just preaching to the choir.","win":"John’s biggest win is founding a cutting-edge AI agent business that helps SaaS companies field the toughest part of startup survival: cracking the distribution code.","recommendation":"To grow his audience on X, John should capitalize on his expert tone but also share more success stories and practical AI case examples to soften his hard truths, making his advice more accessible and shareable among SaaS founders."},"created":1763175518563,"type":"the entrepreneur","id":"johnkrakbtc"},{"user":{"id":"1970569923815673856","name":"Sanjna Agrawal","description":"9-5 SWE @day • Yoga instructor • App builder @night\nSharing the balance: code, startups, mindfulness\nLearning in public → Currently building @BuildingEventra","followers_count":144,"friends_count":165,"statuses_count":282,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1971574025609502721/PLzj6X4z_normal.jpg","screen_name":"AgrawalSan38438","location":"New York","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Sanjna Agrawal masterfully juggles her role as a software engineer by day and an app-building yoga instructor by night while embracing mindful living. She shares candid insights from her journey in tech, startups, and personal balance, inviting followers into her world of intentional growth. Always learning in public, Sanjna is building her startup Eventra with openness and grit.","purpose":"To create accessible, impactful tech solutions that blend innovation with mindfulness, empowering others to achieve freedom and balance in their lives while building meaningful ventures.","beliefs":"Sanjna believes in the power of intentional living over relentless hustle, valuing health, presence, and authentic progress. She trusts discipline and honest self-reflection as the pillars for personal and professional growth, and believes that success is measured by the freedom to align work with what truly matters.","facts":"Fun fact: Despite her demanding schedule coding by day and instructing yoga by night, Sanjna openly shares the real struggles of being a solo founder without a manager, team, or immediate validation—showcasing raw discipline and resilience.","strength":"Her greatest strengths lie in her self-drive, authenticity, and remarkable ability to balance technical expertise with wellness and purposeful entrepreneurship. Sanjna’s transparency invites a genuine connection, making her a relatable and inspiring figure in both tech and lifestyle communities.","weakness":"Though highly disciplined, Sanjna’s solo-founder journey could sometimes lead to isolation and burnout if she doesn’t build a support network, and her small following might limit early engagement reach.","recommendation":"To grow her audience on X, Sanjna should lean into her storytelling strength by weaving personal stories with actionable startup and wellness tips. Engaging with relevant tech and mindfulness hashtags and interacting more visibly with founders, yoga, and wellness communities will boost her visibility and follower growth.","roast":"Sanjna’s the only person who can code through a 16-hour hustle, get diagnosed with PCOS, and still teach yoga—basically a one-woman startup, gym, and therapist all rolled into one. Watch out, world: she’s about to revolutionize ‘doing it all’ and still have time to find the best NYC coffee shop.","win":"Building her startup Eventra in public while maintaining a balanced approach to life and health is Sanjna’s biggest win—turning the grind into a story of mindful success with lessons that resonate far beyond the code."},"created":1763175509272,"type":"the entrepreneur","id":"agrawalsan38438"},{"user":{"id":"1276490581842239496","name":"Maryann |Klaviyo Email Marketer","description":"Retention-focused email marketing for 4,5 & 6 figure eCom brands. On track for $100M in client revenue. Building @uptiveagency Big on Faith | Family | Finance!","followers_count":5236,"friends_count":1191,"statuses_count":20625,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1807486702765936640/BZNGRmfl_normal.jpg","screen_name":"abonyi_maryann","location":"Remote","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"uptiveagency.com","expanded_url":"http://uptiveagency.com","url":"https://t.co/GUIzXL771J","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Maryann is a retention-focused email marketer powering 4, 5, and 6 figure eCommerce brands, aiming to hit $100M in client revenue with her agency, Uptive. She's a prolific tweeter with a knack for engaging her community through actionable insights, job opportunities, and valuable freebies. Her personal brand is deeply rooted in faith, family, and finance, making her a relatable and trusted figure in the marketing world.","purpose":"Maryann's life purpose is to empower eCommerce brands to unlock their full revenue potential through strategic email marketing while building a sustainable business and community around faith, family, and financial growth.","beliefs":"She values faith as her guiding principle, believes in strong family connections, and holds finance and business growth as critical pillars for personal and client success. She trusts in persistent effort and community building as keys to long-term achievement.","facts":"Fun fact: Maryann has tweeted over 20,625 times, proving she’s not just in the game but consistently showing up and engaging — talk about hustle!","strength":"Her relentless consistency and deep expertise in email marketing make her a powerhouse for brand retention and client revenue growth. She’s also great at creating opportunities, such as hiring calls and free courses, which foster engagement and trust.","weakness":"Sometimes her engagement invite-heavy tweets (e.g., 'must be following to DM') might alienate potential followers who prefer less friction for interaction. Also, with a high tweet count, there’s a risk of content saturation that can dilute her messaging.","recommendation":"To grow her audience on X, Maryann should leverage strategic storytelling alongside her data-driven posts — sharing more behind-the-scenes wins, client transformations, and relatable marketing challenges. Utilizing Twitter Spaces for Q&A or live mentoring could also amplify engagement and broaden her reach.","roast":"You tweet so much, Maryann, I’m convinced your keyboard has a Fitbit tracking how many steps it takes — no wonder you’re on track for $100M, you’ve single-handedly broken the Twitter tweet count record while the rest of us are still deciding what to say!","win":"Building Uptive Agency on track to generate $100M in client revenue is her stellar accomplishment, combining savvy marketing with real-world impact on thriving eCommerce brands."},"created":1763175402900,"type":"the entrepreneur","id":"abonyi_maryann"},{"user":{"id":"1956425748023279617","name":"Robert jones","description":"AI Educator | Master AI, earn more, work less || \n📩 DM open for collaboration","followers_count":2188,"friends_count":41,"statuses_count":6091,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1967277689682968576/cFa2L1p2_normal.jpg","screen_name":"robert_jones0","location":"World","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Robert Jones is an AI educator and digital marketing innovator who thrives on empowering others to work smarter, not harder. He strategically shares free, valuable resources to build his community and drive engagement. His tweets are a masterclass in lead generation, combining generous offers with savvy marketing tactics.","purpose":"To democratize AI knowledge and digital marketing tools, enabling individuals and businesses to maximize efficiency and profitability through automation and smart strategies.","beliefs":"Robert believes in accessible education, the power of technology to transform work-life balance, and the value of community collaboration for mutual growth. He holds that sharing knowledge freely builds trust and long-term success.","facts":"Robert has tweeted over 6,000 times, showing dedication and consistency. He skillfully uses call-to-action posts that offer free high-value content, such as SEO teams powered by AI and digital marketing courses, to engage his audience.","strength":"His key strengths lie in actionable content creation, strategic marketing, and engaging with followers through calls to action that boost interaction and follower growth. He balances expertise with generosity, building credibility and influence.","weakness":"Robert’s approach might sometimes come across as overly promotional, which could fatigue his audience or limit organic engagement. Additionally, a relatively low follow count compared to his tweet volume suggests he could enhance follower retention.","roast":"Robert’s tweet button must get a workout almost as intense as his DM inbox, since every post is basically an all-you-can-eat buffet of freebies begging for a follow, like, and reply—because nothing says entrepreneurship like a gentle guilt trip to build your subscriber list.","win":"Successfully created and distributed multiple comprehensive guides and automation templates that have helped thousands optimize their digital marketing strategies and automate business workflows effectively.","recommendation":"To grow his audience on X, Robert should mix in more storytelling and personal success anecdotes alongside his promotional tweets. Engaging more authentically in conversations, sharing behind-the-scenes content, and leveraging video could help him connect deeper and convert followers into loyal community members."},"created":1763175314736,"type":"the entrepreneur","id":"robert_jones0"},{"user":{"id":"1681233393915158530","name":"Jovan I. | Prospi.ai","description":"Founder of https://t.co/MvS1akdrU2 | All-in-one AI Cold Email Platform | Helping 300+ b2b companies generate leads on autopilot","followers_count":283,"friends_count":200,"statuses_count":1396,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1963929735051767808/a-aCNXkw_normal.jpg","screen_name":"ivkognito","location":"","entities":{"description":{"urls":[{"display_url":"Prospi.ai","expanded_url":"http://Prospi.ai","url":"https://t.co/MvS1akdrU2","indices":[11,34]}]},"url":{"urls":[{"display_url":"prospi.ai/framework","expanded_url":"https://prospi.ai/framework","url":"https://t.co/xUEKpxvjID","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Jovan I. is the founder of Prospi.ai, an AI-powered cold email platform revolutionizing lead generation for over 300 B2B companies. With a disciplined work ethic and a laser focus on automation and growth, Jovan knows how to scale efficiency without losing sight of strategy. His tweets reveal a pragmatic approach to business and productivity, mixing hard-earned wisdom with practical inspiration.","purpose":"Jovan’s life purpose is to empower businesses to streamline their lead generation processes through cutting-edge AI automation, freeing entrepreneurs and sales teams to focus on strategic growth and innovation.","beliefs":"He believes in the power of relentless hustle balanced by smart work—using automation to multiply efforts rather than purely grinding harder. He values persistence, adaptability in timing, and the importance of mental and physical recharge to sustain long-term success.","facts":"Fun fact: Jovan took zero days off for over two years, but openly acknowledges that recharging regularly is essential to maintain energy and productivity.","strength":"Jovan excels at automation and scaling business processes with minimal hands-on management, plus he has a knack for clear, relatable communication that demystifies complex tech strategies.","weakness":"His intense work focus sometimes leads to burnout risks and a tough time convincing skeptics, as he challenges common misconceptions like ‘cold email doesn’t work,’ which can polarize opinions.","roast":"Jovan probably automates so much that if he had a personal assistant, it’d be a robot—too bad that robot still can’t explain why you worked two years straight without a day off without sounding like a walking coffee commercial.","win":"Building and scaling Prospi.ai to serve over 300 B2B companies and automating 95% of his cold outreach campaign management, enabling a lean team to handle massive client loads.","recommendation":"To amplify his audience on X, Jovan should share behind-the-scenes stories and real client wins with data-backed insights, mixing his automation expertise with authentic personal growth moments to deepen engagement and build a community around practical entrepreneurship."},"created":1763175066481,"type":"the entrepreneur","id":"ivkognito"},{"user":{"id":"1393218401380749315","name":"anay","description":"investing @blockchaincap \n\nall views my own","followers_count":4705,"friends_count":1009,"statuses_count":1032,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1793731418406694912/xzpWFKa__normal.jpg","screen_name":"anay_sim","location":"ny","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Anay is a dynamic crypto investor and community builder passionately driving growth and innovation in the blockchain space. With a sharp eye for emerging tech and trends, they excel at connecting developers, investors, and enthusiasts around game-changing projects. Their practical yet visionary approach fuels exciting collaborations and events that amplify the blockchain ecosystem.","purpose":"Anay’s life purpose is to catalyze the growth of revolutionary blockchain technologies by fostering vibrant communities and empowering pioneers to build the future of finance and digital interaction.","beliefs":"They believe in the transformative power of decentralization, the importance of authentic human connections over bots, and that technology should serve real-world adoption and positive impact. Anay values innovation, teamwork, and transparency in the crypto world.","facts":"Fun fact: Anay's top tweet about their Twitter growth strategy racked up over 87,000 views and 2,000+ likes, proving they don’t just invest—they also know how to build and scale influence effectively.","strength":"Strong network-building skills, visionary investment insights, and the ability to communicate complex blockchain concepts in an engaging, relatable way.","weakness":"Sometimes their energy to grow and engage might overwhelm quieter voices in the community, and focusing heavily on follower count could detract from deeper relationship-building.","roast":"Anay’s knack for following over a thousand accounts is less about stalking and more about collecting potential business cards—because why just invest when you can be everyone’s crypto pen pal simultaneously?","win":"Successfully leading @blockchaincap to invest in high-potential projects like Worldcoin, and hosting impactful events such as the World Build Hackathon launch in New York, solidifying their influence in the blockchain community.","recommendation":"To grow their audience on X, Anay should amplify behind-the-scenes content from investments and events, engage more in thoughtful threads about crypto’s future, and spotlight success stories from their community to deepen impact and attract more loyal followers."},"created":1763174472614,"type":"the entrepreneur","id":"anay_sim"},{"user":{"id":"1397111020833935360","name":"Matt | LuvKaizen","description":"Chief Builder @LuvKaizenAgency & @KOLHQ | crypto marketing trenches 🎰 | viral growth for crypto projects | your wife's favourite KOL manager 🤡","followers_count":20639,"friends_count":3218,"statuses_count":8287,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1974381700529467392/Q9LvuukA_normal.jpg","screen_name":"mcp35eth","location":"Trenches","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"luvkaizen.com","expanded_url":"http://luvkaizen.com","url":"https://t.co/I90Tp5lZEz","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Matt, aka LuvKaizen, is a high-energy crypto marketing mastermind who thrives in the fast-paced world of blockchain and viral growth strategies. As the Chief Builder behind two agencies, he's built a reputation for turning ambitious crypto projects into buzzing success stories. With a mix of bold confidence and relatable humor, Matt connects deeply with the crypto community while steering his entrepreneurial ship through unpredictable market waves.","purpose":"Matt’s life purpose is to spearhead innovation and growth in the crypto space by building influential brands and communities that thrive on disruption and creativity. He aims to empower projects and people through strategic marketing that fuels the next wave of blockchain breakthroughs.","beliefs":"Matt believes in calculated risk-taking, the power of relentless hustle, and the importance of community in the crypto ecosystem. He values transparency, innovation, and the spirit of entrepreneurship, seeing challenges and market volatility as opportunities rather than setbacks.","facts":"Fun fact: Matt has tweeted over 8,200 times, showcasing his commitment to staying highly engaged and visible in the crypto marketing trenches. Plus, he proudly calls himself ‘your wife’s favourite KOL manager,’ adding a cheeky personal brand touch.","strength":"Matt’s primary strengths lie in his entrepreneurial drive, ability to build strong partnerships, and his fearless approach to marketing high-risk, high-reward crypto projects. He’s a natural connector and communicator, able to turn complex crypto jargon into engaging narratives that resonate widely.","weakness":"Matt’s bold and outspoken style might sometimes polarize audiences or lead to burnout given his rapid-fire tweet pace and high follower engagement demands. Also, his strong confidence occasionally borders on dismissiveness of less aggressive strategies.","recommendation":"To grow his audience on X, Matt should leverage more storytelling around his personal journey and client success stories, mixed with educational content that demystifies crypto marketing for newcomers. Engaging in more collaborative Twitter Spaces or AMAs with key influencers could also amplify his reach and authenticity.","roast":"Matt tweets faster than Bitcoin's price changes during a bull run – if tweeting was a crypto asset, he’d be the most volatile coin on the market. Maybe ease up before your followers need a patented LuvKaizen recovery fund!","win":"Matt’s biggest win is successfully launching and scaling a full-scale crypto marketing agency within just 10 months, landing top clients, securing strategic partnerships, and becoming a recognized voice featured in media and conferences."},"created":1763173815051,"type":"the entrepreneur","id":"mcp35eth"},{"user":{"id":"1814644955630993408","name":"Ecom Winner","description":"Ecom | Performance Marketing | Scaling brands to 7-8+ figs 🚀 - simplicity","followers_count":1781,"friends_count":452,"statuses_count":1878,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1835276726839984128/4Ti8-FAT_normal.jpg","screen_name":"EcomWinner","location":"","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Ecom Winner is all about grinding and scaling ecommerce brands with a razor focus on performance marketing. With a no-fluff, high-sauce approach, they share insider tips and case studies on hitting 7-8 figure revenue milestones. They live and breathe data-driven strategies, aiming to empower their tribe with the real playbooks behind explosive growth.","purpose":"Their life purpose is to revolutionize ecommerce by demystifying complex marketing funnel tactics and making high-level growth accessible to ambitious brand builders. They strive to inspire consistent, scalable success by cutting through the noise and focusing on what truly moves the needle.","beliefs":"Ecom Winner believes in relentless focus, clarity of audience, and creating offers that solve deep pain points—not just surface features. They value transparency, informed experimentation, and intentional growth over chasing shiny distractions. The grind is sacred, fueled by daily reflection and treating business as a self-optimizing system.","facts":"Fun fact: Ecom Winner is so generous with their know-how that they openly share detailed ‘doc breakdowns’ of 7-figure Shopify stores—though only to a lucky few brave enough to DM them 'MILLION' and follow first!","strength":"Their strengths lie in deep market research, translating complex data patterns into actionable game plans, and building audience trust by offering exclusive, high-value insights. Their consistency in sharing detailed playbooks and confidence in their results make them a go-to source for ecommerce scaling.","weakness":"A key weakness is a slight over-focus on exclusivity and scarcity tactics which could alienate a wider audience if not balanced well. They also tend to tweet more about mechanics than community engagement, missing opportunities to build deeper personal connections.","recommendation":"To grow their audience on X, they should mix in more interactive content like polls or Q&A sessions to spark conversation and create memorable personal touches. Sharing success stories from followers who applied their strategies could also amplify social proof and foster stronger community bonds.","roast":"For someone obsessed with cutting through the noise, Ecom Winner sure loves to keep secrets locked behind DM doors—because nothing says ‘scaling brands’ like a digital treasure hunt requiring a secret password and following a dance of 452 accounts.","win":"Their biggest win is unlocking a $100k+/day Shopify brand milestone and confidently dissecting its traffic, ads, hooks, and funnels—giving their audience a priceless roadmap to emulate seven-figure ecommerce success."},"created":1763173632195,"type":"the entrepreneur","id":"ecomwinner"},{"user":{"id":"1544450564578213889","name":"Sabali Jay (Defi-nately)","description":"CABAL SPY MOD 🥷🏾🤺👉: https://t.co/D5MV0OmT4K || BEAR MARKET SURVIVOR 🕎 || MEMECOIN NAVIGATOR 👁️📈 Always keep the energy 🔥","followers_count":704,"friends_count":398,"statuses_count":5672,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1687353347949363200/qYQvVW2X_normal.jpg","screen_name":"Jay_sabalix","location":"Bakini bottom ","entities":{"description":{"urls":[{"display_url":"discord.gg/E4zQSjT3Kw","expanded_url":"https://discord.gg/E4zQSjT3Kw","url":"https://t.co/D5MV0OmT4K","indices":[20,43]}]}}},"details":{"type":"The Entrepreneur","description":"Sabali Jay, aka Defi-nately, is the ultimate DeFi trailblazer and meme coin guru, navigating the wild crypto waters with a sharp eye and high energy. As a Cabal Spy Mod and bear market survivor, they're consistently sharing high-impact, insider alpha and building a tight-knit community around NFTs and AI-powered trading tools. Always ready to pump up the vibe, Sabali blends street smarts with crypto savvy to turn volatile markets into winning plays.","purpose":"Sabali's life purpose is to empower and educate the crypto community by uncovering hidden gems, pioneering innovative NFT projects, and fostering collaborative growth through cutting-edge DeFi strategies. They aim to demystify meme coin trading while building a loyal, enthusiastic following that thrives on daily wins and shared knowledge.","beliefs":"They believe in transparency, community-driven success, and the power of innovation to transform the financial landscape. Trusting both AI and human intuition, Sabali values resilience in bear markets, consistent energy, and the potential of memecoins to disrupt traditional finance with fun and profit.","facts":"Fun fact: Sabali doesn’t just call moonshots—they back them up with an AI Discord Call Bot boasting a 73% hit rate, blending technology with street-level savvy to deliver their community daily triple-digit gains!","strength":"Sabali’s strengths lie in their entrepreneurial spirit, mastery of market trends, and ability to mobilize and engage a dedicated crypto tribe via Discord and Twitter Spaces. Their fusion of technical insights with charismatic energy makes them a natural leader and influencer in the DeFi and NFT spaces.","weakness":"Sometimes their relentless excitement and high-frequency posting can overwhelm followers who prefer a more chill or long-term investment style. Also, riding the volatile memecoin rollercoaster means they risk occasional hype burnouts or skepticism from more conservative investors.","roast":"Sabali’s so hyped on every 3x and 7x pump, I’m half expecting them to start sending ‘Buy my NFT or forever miss out’ DMs to their own reflection—because FOMO waits for no one, not even the Cabal Spy themselves!","win":"Sabali’s biggest win is creating a thriving DeFi community around Cabal Spy Sol and consistently delivering actionable, high-return memecoin calls, highlighted by locking in a 172x gain on $WOBBLES using their AI-powered tools—a true testament to blending tech and hustle.","recommendation":"To grow their audience on X, Sabali should mix in more educational threads that break down complex DeFi concepts with their usual energy, making crypto less intimidating to newcomers. Amplifying community stories and successes paired with exclusive Twitter-only NFT drops could skyrocket engagement and follower loyalty."},"created":1763173029464,"type":"the entrepreneur","id":"jay_sabalix"},{"user":{"id":"3008683141","name":"Matt Welter","description":"founder https://t.co/Qb0jXQak7Y - automating TikToks that drive traffic to your website","followers_count":28880,"friends_count":278,"statuses_count":14818,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1860891537506185216/xycyn-kr_normal.jpg","screen_name":"mattwelter","location":"","entities":{"description":{"urls":[{"display_url":"reel.farm","expanded_url":"http://reel.farm","url":"https://t.co/Qb0jXQak7Y","indices":[8,31]}]},"url":{"urls":[{"display_url":"reel.farm","expanded_url":"http://reel.farm","url":"https://t.co/Qb0jXQak7Y","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Matt Welter is a dynamic entrepreneur who thrives on innovation and hustle, automating TikTok content to drive traffic and maximize growth. Despite impressive successes, he keeps it real by openly sharing his mental health struggles, portraying the complex side of ambition. His feed is a mix of motivational no-nonsense energy and raw authenticity.","purpose":"Matt’s life purpose is to revolutionize how digital content drives business growth, making entrepreneurship accessible and scalable while fostering genuine connection through transparency. He aims to build systems that empower others to work smarter, not harder, without sacrificing mental well-being.","beliefs":"He believes in the power of automation and efficiency but also values honesty about the human cost behind success. Matt champions persistence, transparency, and the importance of confronting challenges head-on, even when they feel uncomfortable.","facts":"Fun fact: Despite making nearly half a million dollars and having enviable freedom, Matt openly shares his battle with anxiety, showing that success doesn't necessarily mean peace of mind.","strength":"Matt’s strengths lie in his entrepreneurial mindset, ability to innovate at scale, and fearless transparency with his audience. He knows how to create impactful digital strategies while maintaining a relatable human presence.","weakness":"His candid sharing of anxiety and frustration, while humanizing, could sometimes be perceived as vulnerability that might alienate more results-focused followers seeking pure inspiration.","roast":"For someone who’s shipped more projects than a UPS driver, Matt’s ability to overthink anxiety levels could fill a library — guess that ‘just ship it’ mentality doesn’t quite work on your own brain!","win":"Building a highly successful automated TikTok traffic system from scratch and scaling to nearly half a million dollars in annual revenue showcases Matt’s impressive business acumen and execution.","recommendation":"To grow his audience on X, Matt should mix his authentic vulnerability with actionable tips on entrepreneurship and automation. Engaging more in conversations, hosting Twitter Spaces around mental health and business, and highlighting client success stories will deepen audience trust and attract fellow entrepreneurs."},"created":1763173003915,"type":"the entrepreneur","id":"mattwelter"}],"activities":{"nreplies":[{"label":"2025-10-17","value":4,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,195],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978755337986437388","view_count":42,"bookmark_count":0,"created_at":1760607010000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978755337986437388","full_text":"your audience isn’t buying information\n\nthey’re buying identity\n\nthe perfect headline bridges:\n“who i am now” → “who i want to be.”\n\nonce you understand that, you’ll never write a weak hook again","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,189],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978725135877111824","view_count":55,"bookmark_count":0,"created_at":1760599809000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978725135877111824","full_text":"ending your emails with “hope this helps” is why you’re broke\n\nyour readers are warm\n\nthey’re paying attention\n\nbut you give them no next step\n\nattention without direction = wasted leverage","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978785564854833602","view_count":70,"bookmark_count":0,"created_at":1760614217000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1978785564854833602","full_text":"loss framing over gain framing\n\npeople don’t buy because of what they’ll gain\n\nthey buy because of what they’ll lose if they don’t\n\nyou’ve heard “people fear loss 2–3x more than they value gain”\n\nthat’s not just a fun psychology fact, it’s a conversion law\n\nit’s called loss aversion, and it’s the reason people will:\n→ pay $20 to avoid losing $10\n→ renew a subscription they don’t use\n→ keep investing in a course they’ve outgrown because quitting feels like losing progress\n\nhumans will do almost ANYTHING to not feel like they’re slipping backward\n\nand that instinct is what makes loss framing so powerful in marketing.\n\ngain framing says: “here’s what you’ll get if you buy this”\n\nloss framing says: “here’s what you’ll lose if you don’t”\n\nboth communicate the same idea, but one speaks to hope, the other to fear\n\nand fear, in behavioral economics, is 3x stickier\n\nit activates the part of the brain that handles survival\n\nit’s not logic, it’s instinct\n\nwhen someone hesitates, they’re not comparing features, they’re subconsciously calculating risk\n\nyour job is to make inaction feel riskier than action\n\nexample\n\ngain frame: “you’ll make more sales with this email system”\n\nloss frame: “you’re losing 20–30% of your sales every month by not having this system”\n\nthe outcome is identical\n\nbut the second one forces emotional accounting\n\nit shifts the question from “should I buy?” to “how much am I losing by waiting?”\n\nthe key is precision\n\nlazy marketers fake loss with false scarcity:\n“only 3 spots left”\n“price goes up in 6 hours”\n\nthis is bullshit\n\neveryone’s numb to that\n\nin 2025, TRUST is the new scarcity\n\nreal loss framing doesn’t rely on countdown timers\n\nit relies on quantified opportunity cost\n\nshow them what they’re bleeding\n\ntime\nmoney\ngrowth\nrelevance\n\nand make the bleed VISIBLE\n\nhow to use it\n\nin emails:\n“every week you wait, your competitors capture more attention while your list goes cold”\n\nin sales pages:\n“the longer your funnel leaks, the more profit you hand to ads that don’t convert”\n\nin retention campaigns:\n“you’ve already invested 3 months, don’t throw it away by stopping now”\n\nyou’re not manipulating, you’re reflecting the actual consequence of doing nothing.\n\nadd the identity layer\n\nloss doesn’t just mean financial loss\n\nit can mean status loss, too\n\n“you’ll lose relevance”\n“you’ll fall behind the operators who already moved”\n“you’ll still be talking about building, while others are scaling”\n\nthat hits harder because identity > logic\n\nno one wants to feel left behind\n\nno one wants to be the one who didn’t act\n\nwhy it’s more ethical than FOMO\n\nFOMO says, “look what you’re missing out on”\nloss framing says, “look what you’re leaving on the table”\n\nit’s subtle, grounded, and REAL\n\nyou’re not scaring people, you’re clarifying stakes\n\ndone right, it creates urgency without deception.\n\nhere’s the deeper layer\n\nloss framing isn’t about creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":1,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":0,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":3,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than 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speed","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980899477083820539","view_count":95,"bookmark_count":3,"created_at":1761118213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980899477083820539","full_text":"anticipation bias: why the wait sells better than the win\n\nbuyers don’t value what they get\n\nthey value what they expect to get\n\nthis is called anticipation bias, and it's the psychological quirk where the feeling of waiting for a reward is often more pleasurable than receiving it\n\nit’s why people feel happier before a vacation than during it, why the preorder buyers rave about an offer they haven’t even touched, and why countdowns, teases, and “coming soon” drops outperform blunt pitches\n\nanticipation = dopamine\ndelivery = serotonin\nand dopamine drives buying decisions\n\nwhy this matters for offers is because most marketers oversell the result and forget to sell the moment before it\n\nthey write copy like:\n\n“you’ll make $10k/month”\n“you’ll master email funnels in 30 days”\n\nthat’s fulfillment messaging, and it works after someone buys\n\nwhat sells before the click is tension\n\nthe emotional build-up of almost there\n\nthe psychological gap between desire and reward is what makes people move\n\nyou’re not selling the reward, you’re selling the relief of closing the gap\n\nhow i implement it for my clients' offers:\n\n1. micro-previews\ngive them the dopamine hit early. leak screenshots, frameworks, or partial breakdowns of what’s coming. you’re not giving away value, you’re activating imagination\n\n2. progress language\nmake the reader feel like they’ve already started.\nuse copy that 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money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980869267458306502","view_count":111,"bookmark_count":0,"created_at":1761111010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980869267458306502","full_text":"the dopamine trap of low-ticket products\n\nthe biggest mistake with low-ticket offers i see is that people try to cram too much value inside\n\npeople think “if i give them everything upfront, they’ll upgrade”\n\nbut that's simply not the case because they’ll get overwhelmed, not impressed\n\na low-ticket product should deliver a dopamine spike, not a dopamine dump\n\nit’s not supposed to solve everything, it’s supposed to 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel 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control.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":0,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,229],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985580322260476067","view_count":218,"bookmark_count":0,"created_at":1762234213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1985580322260476067","full_text":"the \"secret\" to high-converting copy for women is to insulate the feeling of safety because they aren't looking for a bigger fortress to defend (status), they are looking for a key to their own unshakeable inner room 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leverage","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978785564854833602","view_count":70,"bookmark_count":0,"created_at":1760614217000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1978785564854833602","full_text":"loss framing over gain framing\n\npeople don’t buy because of what they’ll gain\n\nthey buy because of what they’ll lose if they don’t\n\nyou’ve heard “people fear loss 2–3x more than they value gain”\n\nthat’s not just a fun psychology fact, it’s a conversion law\n\nit’s called loss aversion, and it’s the reason people will:\n→ pay $20 to avoid losing $10\n→ renew a subscription they don’t use\n→ keep investing in a course they’ve outgrown because quitting feels like losing progress\n\nhumans will do almost ANYTHING to not feel like they’re slipping backward\n\nand that instinct is what makes loss framing so powerful in marketing.\n\ngain framing says: “here’s what you’ll get if you buy this”\n\nloss framing says: “here’s what you’ll lose if you don’t”\n\nboth communicate the same idea, but one speaks to hope, the other to fear\n\nand fear, in behavioral economics, is 3x stickier\n\nit activates the part of the brain that handles survival\n\nit’s not logic, it’s instinct\n\nwhen someone hesitates, they’re not comparing features, they’re subconsciously calculating risk\n\nyour job is to make inaction feel riskier than action\n\nexample\n\ngain frame: “you’ll make more sales with this email system”\n\nloss frame: “you’re losing 20–30% of your sales every month by not having this system”\n\nthe outcome is identical\n\nbut the second one forces emotional accounting\n\nit shifts the question from “should I buy?” to “how much am I losing by waiting?”\n\nthe key is precision\n\nlazy marketers fake loss with false scarcity:\n“only 3 spots left”\n“price goes up in 6 hours”\n\nthis is bullshit\n\neveryone’s numb to that\n\nin 2025, TRUST is the new scarcity\n\nreal loss framing doesn’t rely on countdown timers\n\nit relies on quantified opportunity cost\n\nshow them what they’re bleeding\n\ntime\nmoney\ngrowth\nrelevance\n\nand make the bleed VISIBLE\n\nhow to use it\n\nin emails:\n“every week you wait, your competitors capture more attention while your list goes cold”\n\nin sales pages:\n“the longer your funnel leaks, the more profit you hand to ads that don’t convert”\n\nin retention campaigns:\n“you’ve already invested 3 months, don’t throw it away by stopping now”\n\nyou’re not manipulating, you’re reflecting the actual consequence of doing nothing.\n\nadd the identity layer\n\nloss doesn’t just mean financial loss\n\nit can mean status loss, too\n\n“you’ll lose relevance”\n“you’ll fall behind the operators who already moved”\n“you’ll still be talking about building, while others are scaling”\n\nthat hits harder because identity > logic\n\nno one wants to feel left behind\n\nno one wants to be the one who didn’t act\n\nwhy it’s more ethical than FOMO\n\nFOMO says, “look what you’re missing out on”\nloss framing says, “look what you’re leaving on the table”\n\nit’s subtle, grounded, and REAL\n\nyou’re not scaring people, you’re clarifying stakes\n\ndone right, it creates urgency without deception.\n\nhere’s the deeper layer\n\nloss framing isn’t about creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":0,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":0,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":1,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than 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speed","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980899477083820539","view_count":95,"bookmark_count":3,"created_at":1761118213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980899477083820539","full_text":"anticipation bias: why the wait sells better than the win\n\nbuyers don’t value what they get\n\nthey value what they expect to get\n\nthis is called anticipation bias, and it's the psychological quirk where the feeling of waiting for a reward is often more pleasurable than receiving it\n\nit’s why people feel happier before a vacation than during it, why the preorder buyers rave about an offer they haven’t even touched, and why countdowns, teases, and “coming soon” drops outperform blunt pitches\n\nanticipation = dopamine\ndelivery = serotonin\nand dopamine drives buying decisions\n\nwhy this matters for offers is because most marketers oversell the result and forget to sell the moment before it\n\nthey write copy like:\n\n“you’ll make $10k/month”\n“you’ll master email funnels in 30 days”\n\nthat’s fulfillment messaging, and it works after someone buys\n\nwhat sells before the click is tension\n\nthe emotional build-up of almost there\n\nthe psychological gap between desire and reward is what makes people move\n\nyou’re not selling the reward, you’re selling the relief of closing the gap\n\nhow i implement it for my clients' offers:\n\n1. micro-previews\ngive them the dopamine hit early. leak screenshots, frameworks, or partial breakdowns of what’s coming. you’re not giving away value, you’re activating imagination\n\n2. progress language\nmake the reader feel like they’ve already started.\nuse copy that implies motion:\n“you’re 1 click away from joining”\n“once this email hits your inbox, the system begins”\n“by the time this timer ends, you’ll already know how”\n\n3. sequenced rewards\nstretch the payoff. instead of one big drop, break it into stages:\n→ announcement → sneak peek → behind-the-scenes → official release → early-access bonus.\nevery step keeps dopamine rising and attention anchored.\n\nif you can make people feel rewarded before buying, they’ll sell themselves on the purchase\n\nthat’s why I tell my clients to build anticipation loops, structured sequences that warm cold leads and turn warm ones into buyers before the CTA ever appears\n\nin a trust recession, everyone’s tired of being overpromised to so instead of “you’ll get X,”\nsay “imagine feeling Y before X even lands.”\n\nanticipation = dopamine\ndopamine = momentum\nmomentum = money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980869267458306502","view_count":111,"bookmark_count":0,"created_at":1761111010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980869267458306502","full_text":"the dopamine trap of low-ticket products\n\nthe biggest mistake with low-ticket offers i see is that people try to cram too much value inside\n\npeople think “if i give them everything upfront, they’ll upgrade”\n\nbut that's simply not the case because they’ll get overwhelmed, not impressed\n\na low-ticket product should deliver a dopamine spike, not a dopamine dump\n\nit’s not supposed to solve everything, it’s supposed to 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":3,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel 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control.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":0,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,229],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985580322260476067","view_count":218,"bookmark_count":0,"created_at":1762234213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1985580322260476067","full_text":"the \"secret\" to high-converting copy for women is to insulate the feeling of safety because they aren't looking for a bigger fortress to defend (status), they are looking for a key to their own unshakeable inner room 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leverage","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978785564854833602","view_count":70,"bookmark_count":0,"created_at":1760614217000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1978785564854833602","full_text":"loss framing over gain framing\n\npeople don’t buy because of what they’ll gain\n\nthey buy because of what they’ll lose if they don’t\n\nyou’ve heard “people fear loss 2–3x more than they value gain”\n\nthat’s not just a fun psychology fact, it’s a conversion law\n\nit’s called loss aversion, and it’s the reason people will:\n→ pay $20 to avoid losing $10\n→ renew a subscription they don’t use\n→ keep investing in a course they’ve outgrown because quitting feels like losing progress\n\nhumans will do almost ANYTHING to not feel like they’re slipping backward\n\nand that instinct is what makes loss framing so powerful in marketing.\n\ngain framing says: “here’s what you’ll get if you buy this”\n\nloss framing says: “here’s what you’ll lose if you don’t”\n\nboth communicate the same idea, but one speaks to hope, the other to fear\n\nand fear, in behavioral economics, is 3x stickier\n\nit activates the part of the brain that handles survival\n\nit’s not logic, it’s instinct\n\nwhen someone hesitates, they’re not comparing features, they’re subconsciously calculating risk\n\nyour job is to make inaction feel riskier than action\n\nexample\n\ngain frame: “you’ll make more sales with this email system”\n\nloss frame: “you’re losing 20–30% of your sales every month by not having this system”\n\nthe outcome is identical\n\nbut the second one forces emotional accounting\n\nit shifts the question from “should I buy?” to “how much am I losing by waiting?”\n\nthe key is precision\n\nlazy marketers fake loss with false scarcity:\n“only 3 spots left”\n“price goes up in 6 hours”\n\nthis is bullshit\n\neveryone’s numb to that\n\nin 2025, TRUST is the new scarcity\n\nreal loss framing doesn’t rely on countdown timers\n\nit relies on quantified opportunity cost\n\nshow them what they’re bleeding\n\ntime\nmoney\ngrowth\nrelevance\n\nand make the bleed VISIBLE\n\nhow to use it\n\nin emails:\n“every week you wait, your competitors capture more attention while your list goes cold”\n\nin sales pages:\n“the longer your funnel leaks, the more profit you hand to ads that don’t convert”\n\nin retention campaigns:\n“you’ve already invested 3 months, don’t throw it away by stopping now”\n\nyou’re not manipulating, you’re reflecting the actual consequence of doing nothing.\n\nadd the identity layer\n\nloss doesn’t just mean financial loss\n\nit can mean status loss, too\n\n“you’ll lose relevance”\n“you’ll fall behind the operators who already moved”\n“you’ll still be talking about building, while others are scaling”\n\nthat hits harder because identity > logic\n\nno one wants to feel left behind\n\nno one wants to be the one who didn’t act\n\nwhy it’s more ethical than FOMO\n\nFOMO says, “look what you’re missing out on”\nloss framing says, “look what you’re leaving on the table”\n\nit’s subtle, grounded, and REAL\n\nyou’re not scaring people, you’re clarifying stakes\n\ndone right, it creates urgency without deception.\n\nhere’s the deeper layer\n\nloss framing isn’t about creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":0,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":1,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":5,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than 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why countdowns, teases, and “coming soon” drops outperform blunt pitches\n\nanticipation = dopamine\ndelivery = serotonin\nand dopamine drives buying decisions\n\nwhy this matters for offers is because most marketers oversell the result and forget to sell the moment before it\n\nthey write copy like:\n\n“you’ll make $10k/month”\n“you’ll master email funnels in 30 days”\n\nthat’s fulfillment messaging, and it works after someone buys\n\nwhat sells before the click is tension\n\nthe emotional build-up of almost there\n\nthe psychological gap between desire and reward is what makes people move\n\nyou’re not selling the reward, you’re selling the relief of closing the gap\n\nhow i implement it for my clients' offers:\n\n1. micro-previews\ngive them the dopamine hit early. leak screenshots, frameworks, or partial breakdowns of what’s coming. you’re not giving away value, you’re activating imagination\n\n2. progress language\nmake the reader feel like they’ve already started.\nuse copy that 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money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980869267458306502","view_count":111,"bookmark_count":0,"created_at":1761111010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980869267458306502","full_text":"the dopamine trap of low-ticket products\n\nthe biggest mistake with low-ticket offers i see is that people try to cram too much value inside\n\npeople think “if i give them everything upfront, they’ll upgrade”\n\nbut that's simply not the case because they’ll get overwhelmed, not impressed\n\na low-ticket product should deliver a dopamine spike, not a dopamine dump\n\nit’s not supposed to solve everything, it’s supposed to 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel 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control.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":1,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,229],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985580322260476067","view_count":218,"bookmark_count":0,"created_at":1762234213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1985580322260476067","full_text":"the \"secret\" to high-converting copy for women is to insulate the feeling of safety because they aren't looking for a bigger fortress to defend (status), they are looking for a key to their own unshakeable inner room 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leverage","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978785564854833602","view_count":70,"bookmark_count":0,"created_at":1760614217000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1978785564854833602","full_text":"loss framing over gain framing\n\npeople don’t buy because of what they’ll gain\n\nthey buy because of what they’ll lose if they don’t\n\nyou’ve heard “people fear loss 2–3x more than they value gain”\n\nthat’s not just a fun psychology fact, it’s a conversion law\n\nit’s called loss aversion, and it’s the reason people will:\n→ pay $20 to avoid losing $10\n→ renew a subscription they don’t use\n→ keep investing in a course they’ve outgrown because quitting feels like losing progress\n\nhumans will do almost ANYTHING to not feel like they’re slipping backward\n\nand that instinct is what makes loss framing so powerful in marketing.\n\ngain framing says: “here’s what you’ll get if you buy this”\n\nloss framing says: “here’s what you’ll lose if you don’t”\n\nboth communicate the same idea, but one speaks to hope, the other to fear\n\nand fear, in behavioral economics, is 3x stickier\n\nit activates the part of the brain that handles survival\n\nit’s not logic, it’s instinct\n\nwhen someone hesitates, they’re not comparing features, they’re subconsciously calculating risk\n\nyour job is to make inaction feel riskier than action\n\nexample\n\ngain frame: “you’ll make more sales with this email system”\n\nloss frame: “you’re losing 20–30% of your sales every month by not having this system”\n\nthe outcome is identical\n\nbut the second one forces emotional accounting\n\nit shifts the question from “should I buy?” to “how much am I losing by waiting?”\n\nthe key is precision\n\nlazy marketers fake loss with false scarcity:\n“only 3 spots left”\n“price goes up in 6 hours”\n\nthis is bullshit\n\neveryone’s numb to that\n\nin 2025, TRUST is the new scarcity\n\nreal loss framing doesn’t rely on countdown timers\n\nit relies on quantified opportunity cost\n\nshow them what they’re bleeding\n\ntime\nmoney\ngrowth\nrelevance\n\nand make the bleed VISIBLE\n\nhow to use it\n\nin emails:\n“every week you wait, your competitors capture more attention while your list goes cold”\n\nin sales pages:\n“the longer your funnel leaks, the more profit you hand to ads that don’t convert”\n\nin retention campaigns:\n“you’ve already invested 3 months, don’t throw it away by stopping now”\n\nyou’re not manipulating, you’re reflecting the actual consequence of doing nothing.\n\nadd the identity layer\n\nloss doesn’t just mean financial loss\n\nit can mean status loss, too\n\n“you’ll lose relevance”\n“you’ll fall behind the operators who already moved”\n“you’ll still be talking about building, while others are scaling”\n\nthat hits harder because identity > logic\n\nno one wants to feel left behind\n\nno one wants to be the one who didn’t act\n\nwhy it’s more ethical than FOMO\n\nFOMO says, “look what you’re missing out on”\nloss framing says, “look what you’re leaving on the table”\n\nit’s subtle, grounded, and REAL\n\nyou’re not scaring people, you’re clarifying stakes\n\ndone right, it creates urgency without deception.\n\nhere’s the deeper layer\n\nloss framing isn’t about creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":1,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":3,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":4,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than 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why countdowns, teases, and “coming soon” drops outperform blunt pitches\n\nanticipation = dopamine\ndelivery = serotonin\nand dopamine drives buying decisions\n\nwhy this matters for offers is because most marketers oversell the result and forget to sell the moment before it\n\nthey write copy like:\n\n“you’ll make $10k/month”\n“you’ll master email funnels in 30 days”\n\nthat’s fulfillment messaging, and it works after someone buys\n\nwhat sells before the click is tension\n\nthe emotional build-up of almost there\n\nthe psychological gap between desire and reward is what makes people move\n\nyou’re not selling the reward, you’re selling the relief of closing the gap\n\nhow i implement it for my clients' offers:\n\n1. micro-previews\ngive them the dopamine hit early. leak screenshots, frameworks, or partial breakdowns of what’s coming. you’re not giving away value, you’re activating imagination\n\n2. progress language\nmake the reader feel like they’ve already started.\nuse copy that implies motion:\n“you’re 1 click away from joining”\n“once this email hits your inbox, the system begins”\n“by the time this timer ends, you’ll already know how”\n\n3. sequenced rewards\nstretch the payoff. instead of one big drop, break it into stages:\n→ announcement → sneak peek → behind-the-scenes → official release → early-access bonus.\nevery step keeps dopamine rising and attention anchored.\n\nif you can make people feel rewarded before buying, they’ll sell themselves on the purchase\n\nthat’s why I tell my clients to build anticipation loops, structured sequences that warm cold leads and turn warm ones into buyers before the CTA ever appears\n\nin a trust recession, everyone’s tired of being overpromised to so instead of “you’ll get X,”\nsay “imagine feeling Y before X even lands.”\n\nanticipation = dopamine\ndopamine = momentum\nmomentum = money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980869267458306502","view_count":111,"bookmark_count":0,"created_at":1761111010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980869267458306502","full_text":"the dopamine trap of low-ticket products\n\nthe biggest mistake with low-ticket offers i see is that people try to cram too much value inside\n\npeople think “if i give them everything upfront, they’ll upgrade”\n\nbut that's simply not the case because they’ll get overwhelmed, not impressed\n\na low-ticket product should deliver a dopamine spike, not a dopamine dump\n\nit’s not supposed to solve everything, it’s supposed to 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > 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smoother.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983436187734827484","view_count":50,"bookmark_count":0,"created_at":1761723012000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983436187734827484","full_text":"not enough people talk about the duality you need to understand when marketing to women. you can't use the same shit you use on men with them. 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":2,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel 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info offers for women/changing your existing product/offer to target them, focus more on the sanctuary of stability. \n\na system so certain, so reliable that it frees their mental bandwidth for everything else. 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control.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":2,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,229],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985580322260476067","view_count":218,"bookmark_count":0,"created_at":1762234213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1985580322260476067","full_text":"the \"secret\" to high-converting copy for women is to insulate the feeling of safety because they aren't looking for a bigger fortress to defend (status), they are looking for a key to their own unshakeable inner room 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leverage","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,274],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/x30L4lJGpr","expanded_url":"https://x.com/linafahizul/status/1978785564854833602/photo/1","id_str":"1978785560069017600","indices":[275,298],"media_key":"3_1978785560069017600","media_url_https":"https://pbs.twimg.com/media/G3YO-5qWEAAktx0.jpg","type":"photo","url":"https://t.co/x30L4lJGpr","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1536,"focus_rects":[{"x":0,"y":747,"w":1536,"h":860},{"x":0,"y":409,"w":1536,"h":1536},{"x":0,"y":297,"w":1536,"h":1751},{"x":51,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1536,"h":2048}]},"media_results":{"result":{"media_key":"3_1978785560069017600"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978785564854833602","view_count":70,"bookmark_count":0,"created_at":1760614217000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1978785564854833602","full_text":"loss framing over gain framing\n\npeople don’t buy because of what they’ll gain\n\nthey buy because of what they’ll lose if they don’t\n\nyou’ve heard “people fear loss 2–3x more than they value gain”\n\nthat’s not just a fun psychology fact, it’s a conversion law\n\nit’s called loss aversion, and it’s the reason people will:\n→ pay $20 to avoid losing $10\n→ renew a subscription they don’t use\n→ keep investing in a course they’ve outgrown because quitting feels like losing progress\n\nhumans will do almost ANYTHING to not feel like they’re slipping backward\n\nand that instinct is what makes loss framing so powerful in marketing.\n\ngain framing says: “here’s what you’ll get if you buy this”\n\nloss framing says: “here’s what you’ll lose if you don’t”\n\nboth communicate the same idea, but one speaks to hope, the other to fear\n\nand fear, in behavioral economics, is 3x stickier\n\nit activates the part of the brain that handles survival\n\nit’s not logic, it’s instinct\n\nwhen someone hesitates, they’re not comparing features, they’re subconsciously calculating risk\n\nyour job is to make inaction feel riskier than action\n\nexample\n\ngain frame: “you’ll make more sales with this email system”\n\nloss frame: “you’re losing 20–30% of your sales every month by not having this system”\n\nthe outcome is identical\n\nbut the second one forces emotional accounting\n\nit shifts the question from “should I buy?” to “how much am I losing by waiting?”\n\nthe key is precision\n\nlazy marketers fake loss with false scarcity:\n“only 3 spots left”\n“price goes up in 6 hours”\n\nthis is bullshit\n\neveryone’s numb to that\n\nin 2025, TRUST is the new scarcity\n\nreal loss framing doesn’t rely on countdown timers\n\nit relies on quantified opportunity cost\n\nshow them what they’re bleeding\n\ntime\nmoney\ngrowth\nrelevance\n\nand make the bleed VISIBLE\n\nhow to use it\n\nin emails:\n“every week you wait, your competitors capture more attention while your list goes cold”\n\nin sales pages:\n“the longer your funnel leaks, the more profit you hand to ads that don’t convert”\n\nin retention campaigns:\n“you’ve already invested 3 months, don’t throw it away by stopping now”\n\nyou’re not manipulating, you’re reflecting the actual consequence of doing nothing.\n\nadd the identity layer\n\nloss doesn’t just mean financial loss\n\nit can mean status loss, too\n\n“you’ll lose relevance”\n“you’ll fall behind the operators who already moved”\n“you’ll still be talking about building, while others are scaling”\n\nthat hits harder because identity > logic\n\nno one wants to feel left behind\n\nno one wants to be the one who didn’t act\n\nwhy it’s more ethical than FOMO\n\nFOMO says, “look what you’re missing out on”\nloss framing says, “look what you’re leaving on the table”\n\nit’s subtle, grounded, and REAL\n\nyou’re not scaring people, you’re clarifying stakes\n\ndone right, it creates urgency without deception.\n\nhere’s the deeper layer\n\nloss framing isn’t about creating fear, it’s about anchoring contrast\n\nyou’re showing the gap between what is and what could be, and then monetizing the tension between the two\n\nevery great offer lives in that tension\n\n“this is what your life looks like now”\n“this is what it could look like after”\n“every day you wait, the gap gets bigger”\n\nthe gap SELLS the bridge\n\nreal talk\n\npeople think they’re buying solutions\n\nthey’re not\n\nthey’re paying to close a loop of discomfort\n\ngain framing opens loops\n\nloss framing closes them\n\nand that’s why it converts better ALL THE DAMN TIME\n\nTLDR:\n→ fear of loss is stronger than desire for gain\n→ make inaction the biggest risk\n→ quantify what they lose, don’t fake urgency\n→ loss of status hits even harder than loss of money\n\nwhen done right, your offer doesn’t just look valuable, it looks irreplaceable\n\nso the next time you write copy, remember: you’re not selling the dream, you’re selling the cost of delay\n\nand that’s what gets people to move now, not “someday”\n\nthank you for coming to my ted talk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,18],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1658546655489298437","name":"Singh","screen_name":"ImSehej","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ImSehej","lang":"en","retweeted":false,"fact_check":null,"id":"1978764575836106878","view_count":49,"bookmark_count":0,"created_at":1760609213000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1978632040515002397","full_text":"@ImSehej sheeeshhh","in_reply_to_user_id_str":"1658546655489298437","in_reply_to_status_id_str":"1978632040515002397","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":77,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,141],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979087499864523177","view_count":77,"bookmark_count":0,"created_at":1760686204000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979087499864523177","full_text":"people can’t want what they’re not aware of\n\nif your headline doesn’t trigger awareness of their current pain and future self, it’s invisible","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":0,"startTime":1760745600000,"endTime":1760832000000,"tweets":[]},{"label":"2025-10-20","value":140,"startTime":1760832000000,"endTime":1760918400000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/COVDsZdhMU","expanded_url":"https://x.com/linafahizul/status/1979872710005076002/photo/1","id_str":"1979872700244873216","indices":[281,304],"media_key":"3_1979872700244873216","media_url_https":"https://pbs.twimg.com/media/G3nruyaW0AAV0oP.jpg","type":"photo","url":"https://t.co/COVDsZdhMU","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":709,"y":867,"h":125,"w":125}]},"medium":{"faces":[{"x":415,"y":508,"h":73,"w":73}]},"small":{"faces":[{"x":235,"y":288,"h":41,"w":41}]},"orig":{"faces":[{"x":1397,"y":1708,"h":248,"w":248}]}},"sizes":{"large":{"h":2048,"w":1536,"resize":"fit"},"medium":{"h":1200,"w":900,"resize":"fit"},"small":{"h":680,"w":510,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":4032,"width":3024,"focus_rects":[{"x":0,"y":2077,"w":3024,"h":1693},{"x":0,"y":1008,"w":3024,"h":3024},{"x":0,"y":585,"w":3024,"h":3447},{"x":0,"y":0,"w":2016,"h":4032},{"x":0,"y":0,"w":3024,"h":4032}]},"media_results":{"result":{"media_key":"3_1979872700244873216"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1979872710005076002","view_count":58,"bookmark_count":0,"created_at":1760873412000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1979872710005076002","full_text":"“here’s what your life could look like if you buy this”\n\nbut the problem is the future is abstract\n\nthe past, though? now that’s real\n\nit already happened\n\nyou can feel it, smell it, taste it\n\nand that’s why nostalgia works\n\nit doesn’t promise emotion, it reactivates it\n\nwhen you trigger nostalgia in marketing, you’re not selling progress\n\nyou’re selling a return to safety, identity, and control\n\nin neuroscience, nostalgia activates both the hippocampus (memory) and the limbic system (emotion)\n\nit creates a full-body sense of “I’ve felt this before”\n\nthat feeling is grounding, especially in chaotic, uncertain times\n\nand what do people crave most in chaos? familiarity\n\nso when you reframe nostalgia around your offer, you’re not just selling products, you’re selling stability in a world that feels unstable\n\nexample: everyone’s obsessed with “new frameworks,” “AI automation,” and “future-proof systems.”\n\nbut the marketer who says: “remember when business was simple? when you could post one thing, make a few sales, and actually enjoy your work?”\n\nthat person instantly wins attention.\n\nbecause they’re not pushing people forward, they’re pulling them back to a version of themselves that felt calm, competent, and in control\n\nand that pull is irresistible\n\nnostalgia is a bridge emotion, it connects the past self with the ideal self\n\nyou’re not just saying, “remember how it used to be?”\n\nyou’re saying, “remember when you trusted yourself? when you had momentum? when things worked?”\n\nthat framing turns your offer into a reclamation vehicle\n\na way for buyers to return to something they already believe they once had\n\nand that feels safer than transformation because who doesn't love a comeback story?\n\nor a \"we're so back\" moment?\n\ntransformation says: “you’ll have to change”\n\nnostalgia says: “you’ll finally feel like yourself again”\n\none demands effort, the other delivers relief\n\nwe’re in a trust recession and an attention collapse\n\nbuyers are skeptical, fatigued, and overstimulated\n\nthe last thing they want is another new system, model, or method\n\nwhat they actually want is permission to stop chasing novelty and start feeling competent again\n\nnostalgia gives them that\n\nit reframes “buying” as “coming home”\nand “your offer” as “the fix for what went wrong”\n\nTLDR:\n→ nostalgia reframing = emotional recall that builds instant trust\n→ you’re not selling a new identity — you’re selling a return to self\n→ in chaos, people crave familiarity more than innovation\n→ nostalgia anchors belief and reduces risk perception","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,261],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1979782087579152407","view_count":82,"bookmark_count":0,"created_at":1760851806000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1979782087579152407","full_text":"you’ve already done the hardest part: built an audience.\n\nbut without a product ladder, every send is wasted leverage.\n\nif you’re an expert in your field and want to launch an info offer, or someone who already has an info offer and wants to scale, DM me \"INFO\"","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-21","value":0,"startTime":1760918400000,"endTime":1761004800000,"tweets":[]},{"label":"2025-10-22","value":357,"startTime":1761004800000,"endTime":1761091200000,"tweets":[{"bookmarked":false,"display_text_range":[0,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980627644241629507","view_count":72,"bookmark_count":0,"created_at":1761053403000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980627644241629507","full_text":"weaponised incompetence is an underrated offer strategy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980567243944550832","view_count":67,"bookmark_count":0,"created_at":1761039002000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980567243944550832","full_text":"price-elastic offers\n\na $47 offer that feels like a $497 shortcut will always outsell a $497 offer that feels like a $47 headache\n\nit's not that price determines value, it's more that perceived effort-to-reward ratio does\n\nbuyers don’t ask, “is this worth $47?”\nthey ask, “how fast will this make my life easier?”\n\nthat’s the real equation behind pricing psychology\n\npeople don’t pay for content, they pay for clarity\n\nand clarity feels expensive because it collapses mental effort\n\n→ a 2-hour video course that’s “packed with value” feels like work\n\n→ a 12-slide Notion doc that solves ONE problem instantly feels like leverage\n\nsame topic\nsame price\ncompletely different perceived ROI\n\nprice-elasticity in info products means this:\nthe easier your offer makes someone’s decision and execution, the higher you can stretch your price regardless of how small the deliverable is\n\nthat’s why frameworks, templates, and plug-and-play systems print\n\nbecause they compress effort\n\nand the human brain overvalues effort reduction far more than added information\n\nit’s effort aversion disguised as “value perception”\n\nthis is why “more modules,” “extra bonuses,” and “added templates” often backfire\n\nyou’re increasing perceived effort, not perceived outcome\n\nless content = faster clarity = higher conversion\n\nthe paradox is this:\n→ cheap products feel expensive when they collapse time\n→ expensive products feel cheap when they drain energy\n\nyour product’s price elasticity depends on ONE thing: how efficiently it moves someone from uncertainty momentum.\n\nif your $47 product can give them a visible result or clear sense of progress in 24–48 hours, it can command a $297 perception with no fancy design, no ad spend, no “7-day funnels”\n\nbecause you’re selling certainty, not stuff\n\nso next time you build a low-ticket offer, stop asking: “how much should I charge?”\n\ninstead ask: “how fast can this deliver visible progress?”\n\nprice doesn’t measure value, it measures perceived relief\n\nand people always pay more for relief than for information\n\nthat’s how you make your $47 offer feel like a $497 shortcut\n\nand your $497 offer feel like a no-brainer","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980597449891709435","view_count":68,"bookmark_count":0,"created_at":1761046204000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980597449891709435","full_text":"a client of mine came to me asking why their 12-email welcome flow wasn't converting like it should\n\nand his sequence looked great on paper\n\nsounded sophisticated\n\nbut when I opened it up, it was a mess\n\neach email had a new angle, new CTA, new promise\n\ndifferent tones, different directions\n\nby email #4, even i didn’t know what the offer was anymore lol\n\ni've seen this classic mistake repeated before\n\nbuilding a sequence, not a story\n\nemail isn’t about sending more messages, it’s about compounding belief\n\nand every time you switch angles, you reset trust\n\nyou make the reader feel like they’re starting over\n\ninstead of moving from awareness → trust → desire → action, they keep looping back to “wait, what is this again?”\n\nso i stripped it back to 4 core emails instead of 12\n\n1. tension – open a loop and name the pain\n\n2. proof – show a believable win\n\n3. value – teach something that reframes belief\n\n4. close – connect the dots\n\nin the emails i avoided over-explaining, pivoting offers, and also removed the bonus on day 6 \n\njust used a clean narrative arc instead\n\ntreated each email more like a bridge so each message should feel like the next logical step in a single conversation\n\nonce that sequence clicks, momentum builds automatically\n\nand in an economy where buyers are skeptical, overloaded, and desensitized, clarity is currency\n\nmy clients always come to me thinking they either need more emails or new funnels, when in actuality they just need alignment \n\nclarity > complexity\n\nthat’s how you turn “just another welcome flow” into a profit system","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980537098911326382","view_count":58,"bookmark_count":1,"created_at":1761031815000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980537098911326382","full_text":"it’s impossible to want something you’re not aware of\n\nawareness is what turns “that’d be nice” into “i need this now”\n\nand awareness enters through the senses:\nwhat they see, hear, or feel.\n\nwhen someone wakes up and looks in the mirror, they see a problem\n\nwhen they scroll and see your headline, they need to feel seen\n\nyour copy shouldn’t just describe outcomes, it should mirror the emotions they already live with daily\n\nonce you make them aware that you understand their now, you earn the right to show them their next\n\nsomething i learnt from Alen Sultanic and have now implemented into my copy","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980506875368996893","view_count":92,"bookmark_count":0,"created_at":1761024609000,"favorite_count":2,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980506875368996893","full_text":"the low-ticket paradox\n\nmost people think low-ticket = low-profit\n\nwrong\n\nlow-ticket done right = high leverage\n\nthe $29, $47, $97 products aren’t meant to make you rich, they’re meant to make you believed\n\nsee, people don’t trust testimonials anymore\n\nthey trust their own experience\n\nand a low-ticket product gives them that proof loop\n\nit lets them buy in emotionally without financial friction\n\nthey test your process, they get a result, they self-convince\n\nand once someone has personally verified that your stuff works, the next purchase comes naturally\n\nthe myth is that you can't make money with $47 offers, but you're not supposed to, that LTO is just meant to print BELIEF\n\nand belief compounds harder than 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speed","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980899477083820539","view_count":95,"bookmark_count":3,"created_at":1761118213000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980899477083820539","full_text":"anticipation bias: why the wait sells better than the win\n\nbuyers don’t value what they get\n\nthey value what they expect to get\n\nthis is called anticipation bias, and it's the psychological quirk where the feeling of waiting for a reward is often more pleasurable than receiving it\n\nit’s why people feel happier before a vacation than during it, why the preorder buyers rave about an offer they haven’t even touched, and 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implies motion:\n“you’re 1 click away from joining”\n“once this email hits your inbox, the system begins”\n“by the time this timer ends, you’ll already know how”\n\n3. sequenced rewards\nstretch the payoff. instead of one big drop, break it into stages:\n→ announcement → sneak peek → behind-the-scenes → official release → early-access bonus.\nevery step keeps dopamine rising and attention anchored.\n\nif you can make people feel rewarded before buying, they’ll sell themselves on the purchase\n\nthat’s why I tell my clients to build anticipation loops, structured sequences that warm cold leads and turn warm ones into buyers before the CTA ever appears\n\nin a trust recession, everyone’s tired of being overpromised to so instead of “you’ll get X,”\nsay “imagine feeling Y before X even lands.”\n\nanticipation = dopamine\ndopamine = momentum\nmomentum = money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,275],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1980869267458306502","view_count":111,"bookmark_count":0,"created_at":1761111010000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":1,"user_id_str":"1551827248491151361","conversation_id_str":"1980869267458306502","full_text":"the dopamine trap of low-ticket products\n\nthe biggest mistake with low-ticket offers i see is that people try to cram too much value inside\n\npeople think “if i give them everything upfront, they’ll upgrade”\n\nbut that's simply not the case because they’ll get overwhelmed, not impressed\n\na low-ticket product should deliver a dopamine spike, not a dopamine dump\n\nit’s not supposed to solve everything, it’s supposed to 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biggest fear in life is complacency.\n\nevery time i feel myself getting too comfortable, i force some discomfort.\n\nbecause i believe comfort quietly kills ambition. not overnight, but slowly, in the moments you let “good enough” slide.\n\nanyway...\n\na year or so ago, i caught myself slipping so i signed up for a half marathon with two months to train and zero experience.\n\njust to prove to myself i could still do hard things.\n\nfinished it in 2 hours.\n\nthat wasn't so much the win for me though.\n\nthe win was remembering that discipline > 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banger","in_reply_to_user_id_str":"1466910780989886473","in_reply_to_status_id_str":"1983273415336182038","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":77,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983828742737649678","view_count":20,"bookmark_count":0,"created_at":1761816604000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983828742737649678","full_text":"everybody says “sell transformation,” but that’s lazy advice because people don’t actually buy transformation, they buy relief from the pain of staying the same.\n\nthe $27 course on “how to write better” isn’t about skill, it’s about escaping the pain of working a 9-5, and craving of freedom.\n\nif your copy doesn’t surface the pain of not changing, it won’t convert because humans are wired for pain avoidance FIRST because pleasure at the stage that they're in feels like a luxury, but pain RELIEF feels like survival.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,271],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983858932830355466","view_count":57,"bookmark_count":3,"created_at":1761823802000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1551827248491151361","conversation_id_str":"1983858932830355466","full_text":"feeling ellen degenerous today so here's some sauce nobody asked for\n\nmen buy for status, women buy for stability.\n\nsame offer, completely different psychology.\n\nyou sell to everyone like they’re the same, and that’s why your offers feel “off,\" the copy doesn’t land, the testimonials don’t resonate, and the “pain points” sound hollow.\n\nbecause status and stability are different currencies of desire.\n\nmen buy for status\n\nmen are status-driven creatures.\n\nnot always consciously, but always biologically.\n\nso they buy to signal achievement to themselves and to others. that’s why male-oriented copy is often filled with words like: “dominate,” “scale,” “elite,” “exclusive,” “accelerate.”\n\nfor men, the purchase itself is a signal. it's proof that they’re winning, leveling up, breaking through, and they want leverage. speed. shortcuts. hierarchy.\n\nexamples: \n\n“build a 7-figure agency in 90 days”\n\n“automate your offers so you never work another weekend”\n\n“join 100 top performers already inside”\n\nit’s not really about money or time freedom as it is about significance because men want to feel seen as the guy who’s cracked the code.\n\nthe one with the biggest shlong in the room, for a lack of a better word.\n\nbut women on the other hand...\n\nwomen buy for stability\n\nthey're attuned to safety and consistency.\n\nthey buy to reduce chaos.\n\ngoing off tangent here but that's why you see dating offers related to breadcrumbing, ghosting etc print. \n\nit's all related to wanting more consistency, safety and stability.\n\nwhere men want to dominate uncertainty, women want to stabilize it.\n\nfemale-oriented copy sounds more like: \n\n“finally, a system that makes running your business feel easy.”\n\n“no more guessing what to post, just follow this 3-step framework.”\n\n“build the business you love without burning out.”\n\nthey’re not trying to win, they’re trying to feel held, to feel supported.\n\nthey want systems that give them certainty and people that make them feel safe so when you market to women, your strongest levers are empathy, guidance, and community.\n\nsame product, different frame.\n\nlet’s say your product is an email funnel builder.\n\nif you’re selling to men:\n\n“install this system and watch your MRR climb while you sleep.”\n(achievement, automation, leverage.)\n\nif you’re selling to women:\n\n“install this system so your business stops running you, and you can finally breathe again.”\n(stability, clarity, peace.)\n\nthese are just basic examples, but you get the gist.\n\nit's the same mechanism, but different emotional anchor.\n\nand if you wanna go another layer deeper, understand this...\n\nmen chase status because it gives them control over their environment, and women chase stability because it gives them control over their experience.\n\nmen want to feel like they’ve mastered the game, women want to feel like they’re safe inside it.\n\nand here’s the wild part: status creates stability for men, stability creates status for women.\n\nlook around you. in society, in tv shows, even in your own social circles.\n\nmen chase status because it earns them freedom, control, leverage. it’s why a man will grind himself into the ground chasing a promotion, a car, or a title. because each of those signals that he’s won. that he’s not disposable.\n\nwomen chase stability because it earns them safety, belonging, peace. it’s why you’ll see women in tv shows do anything to protect the appearance of stability whether it's hiding a husband’s affair, pretending their marriage is fine, downplaying financial problem etc etc.\n\nnot because they’re naive, but because in their world, stability is power. to hold the house together even when it’s burning is how society taught women to survive.\n\nfor men, power is proving you can dominate chaos.\nfor women, power is proving you can contain it.\n\nand when you understand this, your copy, your messaging, your entire offer architecture shifts.\n\nit’s the same end goal - security. just expressed through two different emotional lens.\n\nwhy this matters for your offers:\nif your copy, visuals, tone, or funnel structure doesn’t reflect the buying logic of your market, you’ll repel them without realizing it.\n\nmen respond to:\nproof\nprecision\nspeed\nexclusivity\n\nwomen respond to:\nempathy\nsimplicity\nsafety\nbelonging\n\nif you blend both, you create universal resonance.\nbut if you mismatch, you create subconscious dissonance.\n\nso before you tweak your copy or rebuild your funnel, ask yourself: “am i speaking to someone chasing status or someone seeking stability?”\n\nbecause if you’re selling the right product in the wrong emotional language, it won’t matter how good your funnel is.\n\nit’s not that your offer doesn’t work, it’s that your audience doesn’t feel 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