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People don’t realize the massive gap between 1 Million and 1 Billion: - 1 million seconds is about 11.5 days - 1 billion seconds is almost 32 years

It's ok to disappoint other people if you avoid disappointing yourself. Don’t let other people stand between your dreams and yourself.

I have built a website with Bubble to compare the outputs of GPT-5 and Gemini-2.5-Pro on identical prompts. This is powered by the AI Agent I built on n8n last week. This is still in Bubble preview mode. The next step is to ship it live as a limited web demo. Let me know if you’d like access.

The best investment is in yourself. Never stop learning. If you want to thrive in your field, you have no choice but to stay constantly up to date. Get sloppy, and your competitors will pass you by. I have 3 rules: 1. Learn daily about my field, through X and carefully selected newsletters 2. Read books as much as possible. 3. Have an unlimited budget for books and sport

The key to a future-proof, world-class Google Ads strategy lies in finding the right balance between giving the algorithm enough freedom to optimize and setting the right guardrails to have it work for you, not just for Google's profit.

I’m a Paid Search Expert with +8 years of experience. I quit LVMH this month. Now, I’m on a mission to: 1. Build new ventures in public 2. Dive deep into the AI revolution shaking up the Search industry and share my playbook 3. Document my training for the Paris Marathon in April 2026 🏃 Follow me to join the journey! 🦾

Thank God, X lets me land on ‘Following’ every time I open the app. I never use ´For You’

This 👇 "With AI, the traditional marketing funnel is shrinking. AI search can move directly from intent to conversion in minutes, dramatically accelerating the process." AI Search may reduce traffic to your website, but it can also boost sales if your website is properly optimized for AI Search visibility.

One of the main challenges marketers will have to face with the AI Search shift is instability. Organic rankings in Google were mostly stable. Brand mentions in AI results can be completely shaken from one month to another. AI LLMs are new and their algorithms and rules constantly evolve.

User journeys are more scattered than ever. Analytics tools and attribution models are increasingly unreliable. In this context, companies that have channels managed in different teams are heading for disaster. Each channel owner will of course try to demonstrate its channel has more impact and claim more budget. All channels (paid & organic) must have the same north star and be managed in the same department.

Reading a book is like borrowing brilliant people’s minds. And it often costs less than $20

AI Search playbook: just like SEO playbook but think “questions” instead of “keywords”.

Great stuff. Love the owl

Another one 🦾 D-12 before Boulogne Half Marathon

It's ok to disappoint other people if you avoid disappointing yourself. Don’t let other people stand between your dreams and yourself.

I’m a Paid Search Expert with +8 years of experience. I quit LVMH this month. Now, I’m on a mission to: 1. Build new ventures in public 2. Dive deep into the AI revolution shaking up the Search industry and share my playbook 3. Document my training for the Paris Marathon in April 2026 🏃 Follow me to join the journey! 🦾

People don’t realize the massive gap between 1 Million and 1 Billion: - 1 million seconds is about 11.5 days - 1 billion seconds is almost 32 years

The best investment is in yourself. Never stop learning. If you want to thrive in your field, you have no choice but to stay constantly up to date. Get sloppy, and your competitors will pass you by. I have 3 rules: 1. Learn daily about my field, through X and carefully selected newsletters 2. Read books as much as possible. 3. Have an unlimited budget for books and sport

In periods of economic uncertainty global brands are often tempted to cut marketing budgets dedicated to awareness-building. At first glance, decision-makers might think that brand marketing has very little impact on sales and that cutting is a safe decision But it’s a huge mistake. Although brand marketing has little impact on sales in the short term, it is the pillar of long-term revenue growth. So how do you measure the effectiveness of brand marketing? 👇 🧵 1/3

Everyone talks about ChatGPT crawling the web, but do you know how it actually works? OpenAI has 3 crawlers: GPTBot, ChatGPT-User & OAI-SearchBot Each of them has a specific purpose 👇 GPTBot - It crawls and collects web content for training OpenAI’s AI models. - It runs continuously and broadly to collect as much public data as possible. - This is the center of the feud between major US media companies (led by the NY Times) and OpenAI. 🧵 1/4

One of the main challenges marketers will have to face with the AI Search shift is instability. Organic rankings in Google were mostly stable. Brand mentions in AI results can be completely shaken from one month to another. AI LLMs are new and their algorithms and rules constantly evolve.

User journeys are more scattered than ever. Analytics tools and attribution models are increasingly unreliable. In this context, companies that have channels managed in different teams are heading for disaster. Each channel owner will of course try to demonstrate its channel has more impact and claim more budget. All channels (paid & organic) must have the same north star and be managed in the same department.

Reading a book is like borrowing brilliant people’s minds. And it often costs less than $20

AI Search playbook: just like SEO playbook but think “questions” instead of “keywords”.

Great stuff. Love the owl

Another one 🦾 D-12 before Boulogne Half Marathon

The key to a future-proof, world-class Google Ads strategy lies in finding the right balance between giving the algorithm enough freedom to optimize and setting the right guardrails to have it work for you, not just for Google's profit.

Thank God, X lets me land on ‘Following’ every time I open the app. I never use ´For You’