Get live statistics and analysis of Brilliance | Funnels's profile on X / Twitter
Built the biggest info funnels. We help info/coaching, B2B & Finance companies fix unpredictable pipeline issues through paid ads and cold-traffic funnels.
494following12kfollowers
The Entrepreneur
Brilliance | Funnels is a powerhouse in the world of info funnels, specializing in solving unpredictable pipeline issues with paid ads and cold-traffic funnels for info, coaching, B2B, and finance sectors. With tens of thousands of highly engaging tweets, they freely share high-value landing page templates and strategies that have generated millions for clients. This profile is all about delivering massive value, growth hacking, and turning insights into impressive revenue streams.
If tweet volume was a superpower, you'd be unstoppable—but sometimes your timeline feels like someone hit ‘reply all’ on a never-ending funnel fan club email. Maybe dial back the sales pitches so your loyal fans don’t need a landing page just to find where your tweets actually end.
Built and deployed over 100+ landing pages that consistently outperform traditional designs by 3-4X, including one that generated $1,400,000 in a single day and over 41,000 leads, proving an unmatched mastery of info funnel success.
To empower businesses by providing tested, high-converting sales funnel blueprints that maximize lead generation and revenue, helping clients scale rapidly and consistently in competitive markets.
They believe in the power of sharing knowledge openly to accelerate success, that data-driven funnel architectures outperform traditional methods, and that transparency and accessibility in marketing tools can democratize business growth.
Their biggest strengths lie in their deep expertise in funnel architecture, a robust library of tested landing pages, and an extraordinary ability to generate high engagement through valuable, actionable content that converts followers into clients.
The sheer volume of tweets (31,486) might overwhelm new followers, and the heavy focus on funnel sales could make the profile feel a bit niche or repetitive for a broader audience looking for variety or more personalized interaction.
To grow their audience on X, Brilliance | Funnels should leverage video demos or live walkthroughs of funnel builds, mix in some case studies with personal storytelling, and foster more two-way interaction by posing strategic questions to followers to boost engagement and community feel.
Fun fact: They have shared landing page templates that helped clients generate over $100,000 and even a single page that made $1,400,000 in one day, showing how their blueprint isn’t just theory but proven gold.
Plumber at 14 yrs old → Nightclub Owner
→ $10M+ App Developer
Built 3 profitable apps.
Zero VC. Zero CS degree.
Teaching founders to build without the BS.
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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":8,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":1,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":22,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":2,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":2,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":17,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":3,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":1,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":4,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":23,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":9,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":143,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":2491,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":1303,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":13386,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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Also, his public wrestling with setbacks might make some perceive him as overly cautious or hesitant.","recommendation":"To grow his audience on X, Elio should leverage his authentic storytelling by sharing both successes and failures, fostering discussions around the future of SaaS and the evolving work culture. Engaging influencers and thought leaders from both younger and older generations in conversations could amplify his voice and broaden his reach.","roast":"Elio’s commitment to long-term success is impressive—if only his YouTube channel’s subscriber count had the same patience. Maybe it’s time to start filming those ‘behind the scenes of persistent flop’ bloopers—they’d probably get more views!","win":"Elio’s biggest win is scaling a SaaS business to a six-figure level while maintaining a transparent and reflective presence that inspires real discussion about persistence, innovation, and bridging generational gaps."},"created":1763153345903,"type":"the entrepreneur","id":"eliobldr"},{"user":{"id":"798830729589231616","name":"Bharath Chippa🧋","description":"Co-Founder @Propzing_AI | Ex- @reliancejio","followers_count":160,"friends_count":1147,"statuses_count":1580,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1916027234952814592/dFjUSHWg_normal.jpg","screen_name":"bharath_wtf","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"bharath.wtf","expanded_url":"https://bharath.wtf","url":"https://t.co/QjSW7MC5bp","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Bharath Chippa is a dynamic startup enthusiast and co-founder navigating the thrilling rollercoaster of entrepreneurship. With a hands-on approach, he actively shares insights and experiments with his journey to build and grow his ventures. His tweets reflect a focus on practical startup challenges and tech tools, blended with a candid and engaging voice.","purpose":"To innovate and build impactful startups while fostering transparency in the entrepreneurial journey, inspiring others by sharing real-time experiences and learnings.","beliefs":"Bharath values consistency, practical problem-solving, and openness in the startup ecosystem. He believes in building in public to create community trust and motivate ongoing dialogue around the realities of startup life.","facts":"Despite a busy startup grind, Bharath is on a personal quest to find the best-looking Todo/Calendar app, showing his appreciation for well-designed productivity tools.","strength":"His willingness to share unfiltered updates about his startup, combined with a strong network engagement strategy, drives authentic community connection and learning.","weakness":"At times, his fast-paced public updates can lack scalability or depth in audience engagement, possibly limiting follower growth beyond his inner circle.","roast":"Bharath’s startup updates are so consistent, even a Swiss watch would be jealous—too bad some tweets are like a software bug that’s fixed only after multiple public complaints!","win":"Successfully co-founding Propzing_AI and openly recruiting talent without recruiter fees demonstrates his entrepreneurial grit and resourcefulness.","recommendation":"To grow his audience on X, Bharath should leverage more interactive content like polls or AMA sessions to deepen engagement, while mixing in behind-the-scenes stories to humanize his journey and build an emotional connection."},"created":1763153071167,"type":"the entrepreneur","id":"bharath_wtf"},{"user":{"id":"765995515","name":"Tom Osman 🐦⬛","description":"Discovering whats possible with technology.","followers_count":23348,"friends_count":6345,"statuses_count":41121,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1971119785128689664/WOSHPZQx_normal.jpg","screen_name":"tomosman","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"heyshiny.com","expanded_url":"https://heyshiny.com","url":"https://t.co/Eiylq7H8Ni","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Tom Osman is a fearless innovator blending technology and lifestyle with a pioneering spirit. From relocating his family for a sunnier, healthier life to sharing epic crypto triumphs, he radiates passion for growth and opportunity. His feed is a treasure trove of inspiration, entrepreneurship insights, and a zest for chasing what’s possible.","purpose":"To explore and unlock new possibilities at the intersection of technology and life, inspiring others to pursue bold ventures and enrich their personal and professional worlds.","beliefs":"Tom believes in the transformative power of innovation, the impact of environment on well-being, and the essential role of great people in building successful enterprises. He values transparency, bold action, and the joy of innovation bringing playful freedom to adults through disruptive tech like NFTs.","facts":"Fun fact: Tom's best trade skyrocketed 1.7 ETH to 400 ETH in just 19 days — talk about turning digital dreams into reality!","strength":"Relentless drive to seize opportunities, ability to inspire others with his entrepreneurial mindset, and blending personal growth with technological advancement.","weakness":"Sometimes so focused on growth and innovation that he risks overwhelming his audience with relentless activity—41,121 tweets is quite the digital marathon!","roast":"Tom’s tweet count suggests he’s single-handedly keeping Twitter’s servers buzzing—maybe it’s time to let someone else tweet for a change, or at least take a breather before the keyboard files a restraining order.","win":"Successfully integrated a lifestyle relocation with family and career, demonstrating the real-world impact of tech-driven choices and achieving viral recognition for his crypto trading prowess.","recommendation":"To grow his audience on X, Tom should mix his high-energy posts with more curated, engaging threads that tell personal stories connecting his tech ventures to everyday life. Hosting regular Q&As or live chats focusing on emerging tech could also harness his networking strength and attract a more interactive community."},"created":1763152598944,"type":"the entrepreneur","id":"tomosman"},{"user":{"id":"882998209592909824","name":"MichaelGene","description":"Plumber at 14 yrs old → Nightclub Owner \n→ $10M+ App Developer\nBuilt 3 profitable apps. \nZero VC. Zero CS degree.\nTeaching founders to build without the BS.","followers_count":862,"friends_count":1613,"statuses_count":3238,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1834647032101060610/GSJOPOvH_normal.jpg","screen_name":"themichaelgene","location":"New York","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"MichaelGene is a self-made powerhouse who transformed his career from a 14-year-old plumber to a nightclub owner, and eventually a $10M+ app developer without any formal computer science education or venture capital. He’s all about building profitable, no-nonsense businesses that solve real problems rather than chasing applause. His tweets reveal a grounded, pragmatic mindset paired with a passion for sharing hard-earned lessons with fellow founders.","purpose":"MichaelGene’s life purpose is to empower aspiring entrepreneurs to succeed based on grit, practical skills, and real-world results, stripping away the fluff and hype surrounding startup culture. He aims to teach others how to build sustainable businesses that pay the bills and scale without the BS.","beliefs":"He believes that hard work and adding genuine value are non-negotiable foundations of success. The market doesn’t care about your story, only whether your solution works and generates revenue. Staying calm under pressure and focusing on problem-solving over vanity metrics is crucial.","facts":"Fun fact: MichaelGene owns 3 profitable apps, all self-built with no venture capital funding and no formal computer science degree—proof that a traditional path isn’t necessary for tech success!","strength":"His biggest strengths lie in his entrepreneurial grit, real-world business experience, and ability to communicate brutally honest yet motivating advice. He’s a natural teacher who connects with his audience through authenticity and actionable insights.","weakness":"His direct and sometimes blunt style might alienate those who prefer more sugar-coated encouragement. Also, his strong focus on pragmatism might overshadow emotional storytelling that can build deeper audience connections.","recommendation":"To grow his audience on X, MichaelGene should leverage thread storytelling to share step-by-step guides on building profitable businesses, blending his no-BS mindset with occasional personal stories for emotional impact. Engaging more actively in founder and app development communities through replies and collaborations will boost his visibility.","roast":"MichaelGene’s hustle is so relentless, he probably dreams in profit margins and wakes up calculating ROI on his coffee breaks. At this rate, even his sleep schedule must have a business plan—just don’t ask him for bedtime stories, those are all KPI reports!","win":"MichaelGene’s biggest win is building 3 profitable apps generating over $10 million without any VC funding or a CS degree—a rare feat demonstrating true self-made entrepreneurial mastery."},"created":1763151651360,"type":"the entrepreneur","id":"themichaelgene"},{"user":{"id":"1841508376821510144","name":"Kryptonite","description":"Crypto Trader and Stock Investor since 2021\nQuack on @wallchain\nAlways be nice with everyone!","followers_count":5343,"friends_count":5189,"statuses_count":36818,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1981048380148023297/OqAYs1rG_normal.jpg","screen_name":"Kryptonomanos","location":"Kintamani, Indonesia","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Kryptonite is a dynamic crypto trader and stock investor who dives headfirst into the latest market trends and Web3 innovations. With a prolific tweeting habit, they blend market insights with community engagement, always striving to stay ahead of the curve. Friendly and approachable, they also champion positivity and helpfulness in their digital neighborhood.","purpose":"To navigate and capitalize on emerging financial technologies while building a supportive community around crypto and stock investing. Kryptonite's mission is to democratize access to smart investing tools and foster a collaborative environment for traders and enthusiasts alike.","beliefs":"Kryptonite believes in innovation, the power of community, and the importance of maintaining kindness in all interactions. They trust that sophisticated technologies, like AI and Web3 neobanks, can make finance more accessible and efficient for everyone.","facts":"Fun fact: Despite having no follower count mentioned, Kryptonite follows over 5,000 accounts and has tweeted over 36,000 times since 2021—talk about relentless hustle!","strength":"Their greatest strength is a relentless engagement with cutting-edge financial tools and platforms, combined with an ability to communicate technical concepts in an approachable, engaging way. Kryptonite’s optimism and vast network make them an effective connector in the crypto space.","weakness":"However, their rapid-fire tweeting and wide following might dilute their personal brand clarity, and the sheer volume of posts could overwhelm their audience or make key messages easy to miss.","recommendation":"To grow their audience on X, Kryptonite should focus on strategic content curation by highlighting their most impactful insights and success stories with consistent hashtags and threading tweets for better narrative flow. Engaging in targeted conversations and AMA sessions can deepen community bonds and increase visibility.","roast":"Kryptonite tweets so much, even their own followers need a roadmap to keep up—are they crypto trading or just trying to break Twitter’s tweet count record? Either way, the algorithm must be exhausted just parsing their timeline.","win":"Landmark achievement: Successfully integrated innovative Web3 financial tools like @useTria and boosted visibility for projects like $NPC meme and @wallchain_xyz, positioning themselves as a trusted crypto co-pilot for their community."},"created":1763151365394,"type":"the entrepreneur","id":"kryptonomanos"},{"user":{"id":"3272070308","name":"catfish","description":"je suis un chat","followers_count":1959,"friends_count":3487,"statuses_count":12550,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1867046442289991680/6KQQiKp9_normal.jpg","screen_name":"goodairquality","location":"","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Catfish is a sharp and savvy entrepreneur, navigating complex financial waters with a mix of bold insights and candid observations. With a relentless tweet count and a keen eye on cryptocurrency and business growth, they bring both hustle and real talk to their followers. Their candid remarks on scams and transparency hint at a no-nonsense approach to the digital economy.","purpose":"To build and scale successful ventures while promoting transparency and accountability in the often murky worlds of business and cryptocurrency.","beliefs":"Catfish values honesty, transparency, and real-world proof of success over empty showmanship. They believe scaling is for those who have proven their worth and that staying vigilant against scams protects the community and economy.","facts":"Despite an undefined follower count, Catfish follows 3487 accounts and has posted over 12,550 tweets — proof they are deeply engaged and likely use information and interaction as tools for influence.","strength":"Exceptional engagement through high-quality, direct commentary on business and crypto, combined with an impressive volume of ongoing activity and a clear command of their niche.","weakness":"Potentially alienates followers with blunt critiques and a harsh tone, which could limit broader appeal or partnership opportunities.","roast":"If catfish put as much effort into making friends as into exposing scams and flexing crypto gains, they’d be the mayor of Twitter by now — or at least have a coffee date with Elon Musk.","win":"Generating a reported combined income of around 270 million dollars in business and cryptocurrency, showcasing undeniable success in entrepreneurial ventures.","recommendation":"To grow their audience on X, Catfish should balance their hard-hitting truth bombs with more approachable, relatable content that invites conversation and builds community trust, turning critics into fans."},"created":1763150612852,"type":"the entrepreneur","id":"goodairquality"},{"user":{"id":"561829394","name":"超级siya人","description":"Head of Marketing @ HashKey Group \nProduced the world’s first crypto-themed immersive theater - Decode: Legacy","followers_count":1275,"friends_count":657,"statuses_count":191,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1945864177131700224/2yQ0686F_normal.jpg","screen_name":"siyahashkey","location":"Singapore","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"超级siya人 is a dynamic marketing leader weaving innovation and finance, evident from spearheading the world’s first crypto-themed immersive theater. With a finger on the pulse of fintech trends and a knack for bold initiatives, they fuse creativity and strategy to push boundaries. Their social presence reveals a blend of industry insight and vibrant community engagement.","purpose":"To revolutionize the intersection of blockchain marketing and immersive experiences, empowering institutions and enthusiasts alike to embrace crypto’s potential through visionary storytelling and strategic innovation.","beliefs":"They believe in transparency, multilingual communication, and strategic partnerships as foundational pillars for advancing fintech adoption. They value innovation that respects regulatory frameworks while pushing forward disruptive financial technologies.","facts":"Fun fact: 超级siya人 produced 'Decode: Legacy,' the world’s first crypto-themed immersive theater, blending art and blockchain in an unprecedented way.","strength":"They excel at bridging complex fintech ideas with creative marketing strategies, crafting engaging narratives that attract institutional and public attention alike.","weakness":"Their close involvement with high-level strategy and numerous meetings may limit their personal engagement time online, potentially capping more organic audience growth.","roast":"For someone who’s juggled so many meetings they offer a slice of their 'eight-meeting-a-day' life, it’s a wonder they find time to tweet anything beyond a coffee break update—maybe their followers are getting premium FOMO instead of fresh content.","win":"Leading HashKey Exchange’s custodial assets past the HKD 20 billion mark stands as a testament to their impactful leadership and strategic marketing prowess.","recommendation":"To grow their audience on X, they should mix more behind-the-scenes and personal stories with their thought leadership content, leveraging polls or interactive threads to invite dialogue and boost engagement beyond updates."},"created":1763150464205,"type":"the 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use","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,92],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978861745746960630","view_count":823,"bookmark_count":1,"created_at":1760632380000,"favorite_count":13,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"1676274564492402698","conversation_id_str":"1978861745746960630","full_text":"You’re not scared of spending more on ads.\n\nYou’re scared you won’t make the best out of it.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,134],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978815695929643267","view_count":316,"bookmark_count":1,"created_at":1760621401000,"favorite_count":5,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1978815695929643267","full_text":"Ads don’t find affluent buyers.\n\nyour messaging does\n\n“allocate” beats “spend.”\n“capital” beats “cash.”\n\nfilters on before filters in.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,33],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1411285176676716544","name":"Soleyman⚡️","screen_name":"iamsoleyman","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"iamsoleyman","lang":"en","retweeted":false,"fact_check":null,"id":"1978923748343287934","view_count":296,"bookmark_count":0,"created_at":1760647162000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1978916829692129610","full_text":"@iamsoleyman You’d be shocked lol","in_reply_to_user_id_str":"1411285176676716544","in_reply_to_status_id_str":"1978916829692129610","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[23,47],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"952673838042464256","name":"Andrew Garner","screen_name":"_agarner","indices":[0,9]},{"id_str":"1411285176676716544","name":"Soleyman⚡️","screen_name":"iamsoleyman","indices":[10,22]}]},"favorited":false,"in_reply_to_screen_name":"_agarner","lang":"en","retweeted":false,"fact_check":null,"id":"1978948410355884358","view_count":3,"bookmark_count":0,"created_at":1760653042000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1978916829692129610","full_text":"@_agarner @iamsoleyman pre sure it’s Jordan Lee","in_reply_to_user_id_str":"952673838042464256","in_reply_to_status_id_str":"1978942574422561264","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-18","value":0,"startTime":1760659200000,"endTime":1760745600000,"tweets":[{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1978873734514774114","quoted_status_permalink":{"url":"https://t.co/na64GmSYL2","expanded":"https://twitter.com/TheMoeHayek/status/1978873734514774114","display":"x.com/TheMoeHayek/st…"},"retweeted":false,"fact_check":null,"id":"1979176096844193890","view_count":929,"bookmark_count":1,"created_at":1760707327000,"favorite_count":7,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1979176096844193890","full_text":"Say what you want but the Kardashians studied.\n\nRage baiting at its finest wtff\n\nPretty sure they pray to the almighty dollar before they go to bed.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,214],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1552989269706285059","name":"Jason Applebaum","screen_name":"Jason______A","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"Jason______A","lang":"en","retweeted":false,"fact_check":null,"id":"1979170081100751253","view_count":160,"bookmark_count":1,"created_at":1760705893000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1978964863222452257","full_text":"@Jason______A Lol solid post\n\nDouble agree with CLICK HERE\n\n“Click Here To Book A Call And Get Started” > “Schedule Your Strategy Call”\n\nreally need to channel your inner retard when you’re selling to the public","in_reply_to_user_id_str":"1552989269706285059","in_reply_to_status_id_str":"1978964863222452257","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"132693867","name":"Nick Fisher","screen_name":"fishniw","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"fishniw","lang":"en","retweeted":false,"fact_check":null,"id":"1979168923506384916","view_count":19,"bookmark_count":0,"created_at":1760705617000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1979160189140955520","full_text":"@fishniw Killing it 🐐","in_reply_to_user_id_str":"132693867","in_reply_to_status_id_str":"1979160189140955520","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[32,63],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1579678437589098497","name":"Bodhi- Local SEO","screen_name":"irentdumpsters","indices":[0,15]},{"id_str":"1588900551152046080","name":"Daniel Fazio","screen_name":"thedanielfazio","indices":[16,31]}]},"favorited":false,"in_reply_to_screen_name":"irentdumpsters","lang":"en","retweeted":false,"fact_check":null,"id":"1979319890768273678","view_count":45,"bookmark_count":0,"created_at":1760741610000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1979305753115791451","full_text":"@irentdumpsters @thedanielfazio This made me laugh out loud lol","in_reply_to_user_id_str":"1579678437589098497","in_reply_to_status_id_str":"1979313908209873130","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,204],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1217472690786668544","name":"hunter","screen_name":"hxxntrr","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"hxxntrr","lang":"en","retweeted":false,"fact_check":null,"id":"1979327523466232187","view_count":190,"bookmark_count":0,"created_at":1760743430000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1979120170426642798","full_text":"@hxxntrr “Two different baddies\nThey never cross paths (hopefully)”\n\n“4pm checkout (she’s gonna need to recover from the piping)”\n\nCan’t believe I read this on X\n\nMarcus Aurelius meditated on this briefly","in_reply_to_user_id_str":"1217472690786668544","in_reply_to_status_id_str":"1979120170426642798","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-19","value":3,"startTime":1760745600000,"endTime":1760832000000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1321636542322937856","name":"Jordan Menard","screen_name":"jordanhaswings","indices":[164,179]},{"id_str":"1283106286066741248","name":"Professor Charley T | The Facebook Ads Guy","screen_name":"CTtheDisrupter","indices":[180,195]},{"id_str":"1374105783453896714","name":"Jordan 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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":8,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":1,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":22,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":2,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":2,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":17,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":3,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":1,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":4,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":23,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":9,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":143,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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money.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,206],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1987893490424893759","view_count":668,"bookmark_count":5,"created_at":1762785716000,"favorite_count":7,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1987893490424893759","full_text":"Most people never run ads because they believe their markets are “saturated” lol\n\nMeanwhile, we closed a 21k deal selling a “commoditized offer” on meta ads in one of the most saturated markets\n\nHere's how: \n\nHere's how we are constantly booking 2 - 3 calls per day with high-level businesses ready to invest capital into their business growth\n\n1. Understand the different buying reasons\n\nWith the new Andromeda update, variety is more important than ever.\n\nWho you write your ads to is KEY\n\nSit down and think of EVERY SINGLE REASON why your ideal prospect would consider buying your offer:\n\nIf you sell a high-ticket B2B service\n\nYou don’t think about the guy who’s just starting his business, has no capital to take risks, needs your help, and sees your service as a lifeline\n\nThat’s the fastest ticket to high refund rates and clients who make your business not fun to run\n\nThink about successful business owners that are investing into growth strategies but are probably frustrated because they’re not getting the results they aim for, people who want to focus their time and internal resources inside the company and delegate to you, rich people who don’t know what they don’t know etc.\n\nWrite down all of their:\n\n- Situations & circumstances\n- Dream outcomes\n- Problems & pain points\n\n2. Offer\n\nYour offer determines how well your ads perform on cold traffic\n\nIf you sell an offer where the direct outcome is hard to quantify, it’s going to be difficult to crack paid traffic\n\nYou need an offer that:\n- is low risk on the frontend\n- is a setup/installation offer\n- has some sort of insurance policy\n- is revenue driven\n- reduces the time delay to achieve the outcome\n- reduces the effort and sacrifice\n\nThis can be your intro offer, after which you can upsell your clients into your continuity plays\n\n3. Ad creatives\n\nAfter you collect all of your prospect’s buying reasons\n\nCreate full ads that articulate each exact situation, dream outcome, or problem.\n\nThis produces ads that have real and legitimate reasons that are not completely made up for the sake of variety\n\n4. Choice of funnel mechanism\n\nIf your offer needs more education\n\nYou could lean more into a webinar or challenge funnel\n\nIf your offer solves a well-known problem, you can run a direct-to-call funnel\n\nIf you have a dialed-in setter team, you could even consider running a high-velocity optin funnel to lower your cost per call\n\nPS: A Call funnel will probably work for most businesses\n\n5. A cold-traffic-optimized funnel\n\nEvery single person who lands on your funnel will see your headline\n\nYour headline should:\n- Lead with benefits\n- Be direct and clear\n- Explain how you get results\n\nSomewhere in your above-the-fold, make sure you’re calling out your audience using action identifiers or problem identifiers.\n\nKeep your landing page messaging 100% aligned to your creative messaging\n\nKeep it clean, branded, and mobile optimized.\n\n6. Backend Nurture Best Practices\n\n- Triple every single lead at different times of the day\n- Zap every opt-in to your long-term nurture sequence\n- Pre-framing email flow to educate your prospects on your process, services, common objections, and questions\n- selfless texts providing value\n- selfie videos and voice notes for intro\n- asking questions and advising prospects before the call\n\nYour goal is to give people all the right information they need to make an informed decision for their company, and high-level prospects respect this.\n\n7. Media buying\n\nStay away from all the AI stuff meta is trying to push\n\nTake your time when launching the ads. The ad manager has been tweaking lately\n(If not, you might end up launching ads on a different account lol)\n\nABO -> Two Ad sets (One broad + One interest targeting) -> Individual ads\n\nWe’re seeing stable results with this structure\n\n3 primary texts\n\n- long form\n- medium form\n- short form\n\nLET YOUR ADS SPEND\n\nErratic action in the ad manager leads to wasted spend\n\nLet the algorithm figure out what’s best\n\nDon’t look at anything until you’ve hit like 1.5 - 2k in spend\n\n8. Pixelling for SQLs\n\nWe allow the initial data to come in by pixelling the confirmation page\n\nThis is so we don’t starve the pixel\n\nAfter we acquire some data, we send data back to Meta using the conversion API\n\nThis way, we’re reporting back ONLY the most qualified leads","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":2491,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988273289915953623","view_count":570,"bookmark_count":1,"created_at":1762876267000,"favorite_count":12,"quote_count":0,"reply_count":2,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988273289915953623","full_text":"Q4 paid acquisition strategy that ONLY works if you're looking to expand past your current acquisition channels.\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build a TON of ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospects\n- Close 20%","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988230406660030558","view_count":390,"bookmark_count":1,"created_at":1762866043000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988230406660030558","full_text":"If all of your clients come through referrals, partnerships and cold outbound\n\nBut you’re looking to juice up your acquisition and create an inbound channel so you don’t have to rely on partnerships, referrals, or cold outbound\n\nAnd you're probably looking for more leverage when new clients come to you\n\nThis is for you\n\nMost business owners would grow no further if they had what you have:\n\n- A reliable outbound channel\n- Consistent clients from partners\n- Consistent referrals\n\nBut you understand the size of the market, you want to scale faster, pick the best deals for your company and dominate\n\nBuilding an inbound channel is something that anyone with a brain can do, but there’s a reason most fail to do so successfully\n\nThere are a lot of moving pieces, and unless you’re a funnel expert, it’s difficult to go through all of them yourself.\n\nHere’s how we do it\n\n- Optimize the current offer into a lower-risk frontend offer\n- Build ads that speak to different buyer reasons\n- Build a funnel that converts your traffic into calls\n- Build a VSL that educates before the call.\n- Have a pre-call sequence that pre-qualifies and sells before you speak with the prospect\n- Have a dialed-in pre-call system to advise prospect\n\nDay 4: Cash collected.\n\nWeek 1: Bottleneck analysis\n\nWeek 4: Ad spend profitable\n\nWeek 8: Scaled\n\nAdvertising + the right funnel + the right offer = faster scale.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,15],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1986485720559534517","quoted_status_permalink":{"url":"https://t.co/6tSrrzfNIb","expanded":"https://twitter.com/brillaas/status/1986485720559534517","display":"x.com/brillaas/statu…"},"retweeted":false,"fact_check":null,"id":"1988241318573703475","view_count":768,"bookmark_count":0,"created_at":1762868644000,"favorite_count":6,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988241318573703475","full_text":"always remember","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,48],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988191813463584777","view_count":574,"bookmark_count":0,"created_at":1762856841000,"favorite_count":3,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988191813463584777","full_text":"what crypto are you guys investing in long term?","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[16,27],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3001474643","name":"Luke Alexander","screen_name":"Lukealexxander","indices":[0,15]},{"id_str":"1715580152934207488","name":"Ravi Kabir","screen_name":"ravikabir_","indices":[16,27]}]},"favorited":false,"in_reply_to_screen_name":"Lukealexxander","lang":"qam","retweeted":false,"fact_check":null,"id":"1988191978941747634","view_count":189,"bookmark_count":0,"created_at":1762856881000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988061319254470938","full_text":"@Lukealexxander @ravikabir_","in_reply_to_user_id_str":"3001474643","in_reply_to_status_id_str":"1988061319254470938","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":1303,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,111],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988707255227994435","view_count":274,"bookmark_count":0,"created_at":1762979732000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988707255227994435","full_text":"You will never be smarter than AI. \nTweaking your campaign after spending $500 is poor behavior.\nLet it spend.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,148],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988544207007490118","view_count":586,"bookmark_count":2,"created_at":1762940858000,"favorite_count":6,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1676274564492402698","conversation_id_str":"1988544207007490118","full_text":"Relying on traditional methods to create 6 & 7-figure deals for your company is a race to the bottom\n\nHere’s what most business owners focus on: \n\n- content\n- outbound\n- referrals\n- partnerships\n\nAnd while these are great\n\nYou’re not looking at the underlying issue\n\nThink about this\n\nOrganic - Inconsistent lead flow\nOutbound - Infrastructure is hectic to manage\nReferrals - You have no idea when or where your next deal is coming from\nPartnerships - You have to rely on other people\n\nIf you have capital to invest in growth, the MOST reliable way of acquiring rich and high-intent leads is through paid advertising.\n\nWhy?\n\nProfitable paid advertising creates the ULTIMATE leverage\n\n- Your clients come to you\n- Rapid testing (with your spend behind it) to understand what the market wants and scaling with that\n- You can scale aggressively once you figure out your 3 - 5 angles\n- Mathematical models so you know what bottlenecks to fix to unlock scale\n\nWhat we do is simple\n\nBefore we launch a campaign\n\nWe look at the metrics we need to hit breakeven ROAS\n\nWhat should the average sales price be?\nHow many total calls do we need to book?\nWhat should the close rate be?\nHow much ad spend do we need?\nWhat should the show rate be?\nWhat should be cash collected?\nWhat is our fulfilment cost?\nAfter [Cash collected] - [Fulfilment] = [Ad Spend]\n\nWe initiate scaling rules.\n\nIf ROAS is below X, then I pull back spend/run a bottleneck analysis\n\nIf ROAS is between X and Y, I bump spend by 10 - 20% every 3 - 4 days\nIf ROAS is below X, I pull back spend\nWhen you model your breakeven ROAS + financially model out your entire campaign with all of the KPIs that we need to become profitable\n\nGenerating 6 & 7 and 8-figure deals for your company becomes mathematical.\n\nIt’s all in the numbers.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,42],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1361475717331120130","name":"Nate","screen_name":"natenkgwn","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"natenkgwn","lang":"en","retweeted":false,"fact_check":null,"id":"1988483449607385249","view_count":443,"bookmark_count":0,"created_at":1762926373000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988464111458377829","full_text":"@natenkgwn Big Nate. Clean af bro\nCongrats","in_reply_to_user_id_str":"1361475717331120130","in_reply_to_status_id_str":"1988464111458377829","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-14","value":13386,"startTime":1762992000000,"endTime":1763078400000,"tweets":[{"bookmarked":false,"display_text_range":[0,212],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988970111164682256","view_count":343,"bookmark_count":3,"created_at":1763042402000,"favorite_count":5,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1676274564492402698","conversation_id_str":"1988970111164682256","full_text":"You started running ads\n\nBut you turned them off because you booked your calendar full, but the quality of the calls is bad\n\nYou’re not sure what the problem is.\n\nIs it the ads, the landing page, or the Typeform? \n\nHow should I even structure my page?\nIs my copy good? Is my headline good?\nWhat about my confirmation page?\nWhat type of proof should I use?\n\nYou know something's not working, and you know you need to fix it\n\nMeanwhile, my ads:\n- 3.5% qualified application rate\n- 1% booked call rate\n- 2.5k in ad spend\n- 25,100 closed\n\nHere’s what I did to fix the problem and start booking 2-3 calls per day with rich prospects ready to invest a minimum of 5-figures.\n\n1. Sit down and think about “real” buying reasons (do not make anything up)\n\nThink about your best clients and all the different reasons why they bought from you\nThere are thousands of other people who are in the same situation\n\n2. Ideate your ads around these reasons\n\nEvery ad should focus on one core idea. One reason\nBut you can create different ads using one reason.\nProvided you articulate them in a different way\nThe goal is to find the 3 - 5 angles that resonate the most\n\n3. Filming your ads + Environment\n\nThe CONVICTION in your voice when you film your ads is WAY more important than what you say\n\nWay too many people focus on the script\n\nWhat most forget is that effective marketing requires energy transfer\n\nIf you have the best copy in the world, but you don’t sound confident\n\nNo one will trust you to solve their problem because there's no inherent energy transfer.\n\nPeople can feel it.\n\nIt's called INTUITION\n\nIf you can solve the problem, they can tell by how you speak\n\nYou can have the worst script in the world and outperform the best script if you have enough CONVICTION and CONFIDENCE in your solution.\n\nMake sure your lighting is good, your audio is good, and you have a good camera.\n\nIf using an iPhone, use the REAR camera and wipe it off beforehand so it's not blurry.\n\nMake sure your environment is clean, professional, and play the character\n\n4. Funnels\n\nThe only guarantee on your funnel is that your prospect will see the headline\n\nThis is where you should spend 95% of your time\n- Keep it clear and benefit-focused\n- Explain how you get the outcome\n- Make it clear who it’s for\n- Keep it very direct\n\nFor the funnel\n\n- Have a VSL that goes into more detail about the offer\n- Keep your funnel mobile optimized, clean, and well-branded\n- Create FAQs people care about, like: “what is this?”, “who is this for?”, “why do I need this?” etc.\n- Confirmation page with all their questions answered\n\n5. Backend\n\nPre-framing sequence to educate the prospects before they show up.\nPre-call best practices:\n- Triple dial every single lead at different times of the day\n- Send voice notes and selfie videos\n- Advise your prospects\n\n6. Media Buying\n\nABO. Individual ads. One interest stack and one broad set\n72-hour tests. 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