Get live statistics and analysis of Raphael's profile on X / Twitter

Creative Strategist for Ecom / yes I buy Media / Run the numbers / Athletics & Aesthetics

1k following553 followers

The Creator

Raphael is a sharp and relentless Creative Strategist who blends data mastery with cunning competitive tactics. He thrives in e-commerce and media buying, delivering ruthless insights and well-planned seasonal playbooks that leave competitors reeling. Equal parts numbers guy and wordsmith, his tweets combine educational deep-dives with a splash of brutal honesty and humor.

Impressions
177.9k-7.1k
$33.35
Likes
237-29
84%
Retweets
6
2%
Replies
32-2
11%
Bookmarks
85
3%

Top users who interacted with Raphael over the last 14 days

@samposthuma

living limitless | running brands & traveling the world

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@digitalshane_

I'm a web architect. I enjoy using tools like Webflow and Laravel/React to build for real business needs. wakingdigital.com lucidly.so

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@nicholasnlawton

i built @sideshift_app to 500,000 users and 1,000+ active customers.

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@aaronjfeeneyy

just an unfiltered documentation of insanity because insanity wins.

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@MrOverprayed

Heavily caffeinated Christpilled guy who dunks on biohackers and watches MMA… I enjoy seed oils, blue light and sucralose. Antifragility

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@brillaas

Built the biggest info funnels. We help info/coaching, B2B & Finance companies fix unpredictable pipeline issues through paid ads and cold-traffic funnels.

1 interactions
@adonispara

EX-MILITARY | Memento mori

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@hikingshawty

walker & 1982 annie lover 🌱💒🌷📷⛰️🏴󠁧󠁢󠁥󠁮󠁧󠁿 †

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@BrennenVC

Founder of @invictusreserve | Psalm 23:4 | ∩ Athlete

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@karlocreates

leveraging behavioral science + AI to scale ecom brands past $1M/month

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@samclementt

Hybrid | sharing my active life to benefit yours

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Raphael’s so obsessed with data and competition, I bet he checks his cereal box nutrition facts to sabotage rival breakfast brands before breakfast even starts. Guess every meal’s just another market share battle disguised as a snack.

Raphael’s biggest win is mastering the art of turning predictable supply chain events into profit explosions—like scaling from $200k to $1.4M revenue just by outpreparing his competitors during Chinese New Year each February.

To disrupt complacency in digital marketing by exposing mediocrity, hacking competition through strategy, and elevating brands with data-driven creativity that wins markets and loyalty.

Raphael believes authenticity in numbers is king, preparation beats talent when talent doesn’t prepare, and that real power lies in anticipating market rhythms rather than just reacting. He values strategic foresight, brutal transparency, and relentless efficiency.

His analytical mind and deep operational knowledge allow him to spot fake metrics instantly and craft multi-month competitive strategies with military precision. He is fearless in calling out incompetence and creatively crushing the competition with data.

His brutal honesty and savage competitive tactics might alienate more sensitive collaborators or clients, and sometimes his disdain for 'fake strategists' can make him seem overly harsh or cynical.

To grow his audience on X, Raphael should amplify his thought leadership by sharing more case studies and tactical breakdowns in bite-sized threads. Engaging in conversations with other creators and influencers will help expand his network and demonstrate the unique value of his war-tested insights.

Fun fact: Raphael knows how to weaponize Chinese New Year supply chain disruptions to systematically bankrupt competitors — talk about turning a holiday into a hostile takeover!

Top tweets of Raphael

A Vietnamese dropshipper told me how he bankrupts competitors every February by weaponizing Chinese New Year supply chain disruptions... He's taken down 6 major competitors using their own inventory shortage against them Here's the seasonal execution method: Every February, Chinese factories shut down for 3-4 weeks but most dropshippers don't prepare - this creates a perfect window to steal entire customer bases His playbook is military precision: September: Start tracking competitor inventory levels October: Identify their Chinese suppliers November: Calculate their burn rate December: Order 4 months of inventory (not 1) January: Wait for them to run low February: Execute the massacre What happens every February: Competitors run out of stock Can't fulfill orders for 3-4 weeks Customers get angry Refund requests spike Their ads must pause Meanwhile, he's prepared: "IN STOCK - SHIPS TODAY" "While competitors wait for China, we deliver" "Limited inventory available" Triple ad spend Target their brand keywords The numbers from last February: His normal revenue: $200k/month February revenue: $1.4M Customers stolen: ~8,000 Competitors destroyed: 2 Those competitors never recovered: Lost customer trust Lost algorithm favor Lost market position Lost everything He showed me the preparation: Orders 4 months inventory in December Costs $400k in capital But February alone returns $1.4M Plus those customers stay forever The psychological warfare: He emails their abandoned customers: "Noticed you ordered from [Competitor]" "They're experiencing delays" "We have inventory ready now" "Special discount for affected customers" 40% conversion rate on those emails Then the reputation assassination: Creates Reddit threads: "[Competitor] not shipping - SCAM?" "Anyone else waiting 4 weeks?" "Found alternative that ships immediately" Competitors can't defend: They really aren't shipping Customers really are waiting The complaints are real He targets 3 competitors each year: Studies them for 6 months Waits for Chinese New Year Executes during their weakest moment Takes their customer base They usually shut down by June His competition timeline: February: Supply chain crisis March: Reputation crisis April: Cash flow crisis May: Team starts quitting June: Business shuts down He's already preparing for next February: Tracking 8 competitors Identified their suppliers Calculated their inventory Will order 5 months stock Expects $2M February The beautiful part: It's completely predictable Happens same time every year Competitors never prepare He always prepares Wins by default He said: "Business is not about being best" "It's about being prepared" "They know February is coming" "They still never prepare" "I eat them alive" Other seasonal massacres he runs: Black Friday: While they're sold out Christmas: While they're overwhelmed Summer: While they're on vacation But Chinese New Year is the killer: Most predictable Most devastating Most profitable He showed me his calendar: Every major holiday marked Every supply chain disruption Every opportunity to strike Planned 12 months in advance "Americans think quarter by quarter" "Asians think year by year" "That's why we win" "You're playing checkers" "We're playing Go" His next evolution: Buying competitor inventory in December Creating artificial shortages Selling it back at 3x price in February Or letting them die "Control supply, control market" "Let them think they're competing" "They're just renting success" "Until February comes" "Then I collect rent" Savage

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Your "creative strategist" is lying to you about what those numbers mean and you're too proud to admit you don't know if they're right... Everyone pretends to understand ad metrics but 93% of "strategists" can't even identify bot traffic when it's stealing half your budget Here's what I mean: Your brain wants to trust people who use complex terms confidently, even when they're completely making shit up, and you can't help it because admitting ignorance feels like weakness Last week a brand came to me after their agency spent $400k over 6 months at "break-even ROAS" saying they needed more time to "optimize the algorithm" I looked at the account for 37 seconds and saw: - 78% of traffic from 3 IP addresses - Average session time: 0.3 seconds - 10,000 "purchases" all exactly $49.99 - All conversions between 2-4am EST Their agency was buying bot traffic and counting it as revenue, then showing the brand "break-even" performance while pocketing the difference $400k spent, probably $300k stolen, and the brand owner just kept nodding along because the strategist sounded confident Here's the test that exposes fake strategists in 10 seconds: Ask them: "Why is my CPM $87 but my CTR is 3.2%?" A real strategist knows this is almost impossible - high CPM means competitive audience, but high CTR means engaging creative, these metrics fight each other Fake strategists will bullshit about "premium placements" or "quality traffic" Real answer: You're probably getting bot traffic or your pixel is double-firing Another dead giveaway: Show them an ad with 10,000 impressions, 2% CTR, $45 CPM, and 0 purchases Ask what's wrong Fake strategist: "The creative needs work" or "The audience is wrong" Real strategist: "Your landing page is broken, or checkout is fucked, because 200 people clicked and nobody bought - that's statistically impossible with real traffic" The uncomfortable truth nobody admits: Most "creative strategists" are 24-year-olds who took a $997 course and learned 15 acronyms but never spent their own money on ads They know what ROAS means but not what it MEANS They can spell CPM but can't tell you why yours is 3x higher than it should be They'll optimize your CTR while your competition optimizes their bank account Want to know what questions expose fake expertise instantly? "What's causing my frequency to spike but my reach to stay flat?" (They're remarketing to a dead audience) "Why are my link clicks double my landing page views?" (Broken redirect or bot traffic) "What does it mean when ATC is high but IC is low?" (Pricing shock or shipping costs) If they stutter or give generic answers, they're guessing Here's what actually matters: Real strategists read patterns, not metrics They spot anomalies in seconds because they've seen millions in ad spend They know that 73% CTR isn't "amazing," it's broken tracking They understand that $3 CPMs in the US means something's wrong They can tell bot traffic from real traffic by the purchase timestamps But you'll keep hiring the smooth talker who promises "10x ROAS guaranteed" because their website looks nice Meanwhile, killers like me who've spent $50M+ profitably are reading your account like a death certificate Your competition hired someone who actually knows what they're doing You hired someone who knows what to say Guess who's winning?

64

Raphael reposted

Most engaged tweets of Raphael

Your "creative strategist" is lying to you about what those numbers mean and you're too proud to admit you don't know if they're right... Everyone pretends to understand ad metrics but 93% of "strategists" can't even identify bot traffic when it's stealing half your budget Here's what I mean: Your brain wants to trust people who use complex terms confidently, even when they're completely making shit up, and you can't help it because admitting ignorance feels like weakness Last week a brand came to me after their agency spent $400k over 6 months at "break-even ROAS" saying they needed more time to "optimize the algorithm" I looked at the account for 37 seconds and saw: - 78% of traffic from 3 IP addresses - Average session time: 0.3 seconds - 10,000 "purchases" all exactly $49.99 - All conversions between 2-4am EST Their agency was buying bot traffic and counting it as revenue, then showing the brand "break-even" performance while pocketing the difference $400k spent, probably $300k stolen, and the brand owner just kept nodding along because the strategist sounded confident Here's the test that exposes fake strategists in 10 seconds: Ask them: "Why is my CPM $87 but my CTR is 3.2%?" A real strategist knows this is almost impossible - high CPM means competitive audience, but high CTR means engaging creative, these metrics fight each other Fake strategists will bullshit about "premium placements" or "quality traffic" Real answer: You're probably getting bot traffic or your pixel is double-firing Another dead giveaway: Show them an ad with 10,000 impressions, 2% CTR, $45 CPM, and 0 purchases Ask what's wrong Fake strategist: "The creative needs work" or "The audience is wrong" Real strategist: "Your landing page is broken, or checkout is fucked, because 200 people clicked and nobody bought - that's statistically impossible with real traffic" The uncomfortable truth nobody admits: Most "creative strategists" are 24-year-olds who took a $997 course and learned 15 acronyms but never spent their own money on ads They know what ROAS means but not what it MEANS They can spell CPM but can't tell you why yours is 3x higher than it should be They'll optimize your CTR while your competition optimizes their bank account Want to know what questions expose fake expertise instantly? "What's causing my frequency to spike but my reach to stay flat?" (They're remarketing to a dead audience) "Why are my link clicks double my landing page views?" (Broken redirect or bot traffic) "What does it mean when ATC is high but IC is low?" (Pricing shock or shipping costs) If they stutter or give generic answers, they're guessing Here's what actually matters: Real strategists read patterns, not metrics They spot anomalies in seconds because they've seen millions in ad spend They know that 73% CTR isn't "amazing," it's broken tracking They understand that $3 CPMs in the US means something's wrong They can tell bot traffic from real traffic by the purchase timestamps But you'll keep hiring the smooth talker who promises "10x ROAS guaranteed" because their website looks nice Meanwhile, killers like me who've spent $50M+ profitably are reading your account like a death certificate Your competition hired someone who actually knows what they're doing You hired someone who knows what to say Guess who's winning?

64

Raphael reposted

Reposted @ybhrdwj

I’m really enjoying the godlike energy I have lately after applying this basic bitch insight:

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Reposted @apollonator3000

i cannot imagine a world where i'm tied to a wage, lets say $8k/month at an office job... and there being no way of i…

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